Budapest Set to Host First-Ever Explore Hungary Event in 2026, Uniting Global Luxury Travel Expert Connections: What New Updates You Need to Know

From 26 to 29 April 2026, the first Explore Hungary event will take place in Budapest, Hungary’s capital, and will focus on luxury travel. This first-of-its-kind event will be run by Connections, an international B2B travel networking company, and will provide a platform for high-end Hungarian hotels, resorts, and destination management companies to connect with luxury travel agents from Europe and the USA, creating business partnerships in the luxury travel field.
“Explore Hungary will seek to redefine luxury travel events and provide a first-class experience with bespoke one-on-one meetings, and high-end networking opportunities,” said one of the executives of Explore Hungary. This event will also provide the opportunity to experience what Hungary has to offer, not only Budapest, and will showcase the country’s hidden gems, from its historical wine regions and wellness resorts to its lakes and regional culinary delicacies.
Showcasing Hungary’s Luxury Travel Opportunities
The Explore Hungary event will feature Hungary’s luxury travel opportunities. While Budapest will serve as the main venue for the event, delegates will have the opportunity to travel throughout Hungary. Hungary has a wealth of tourism opportunities, ranging from picturesque countryside wellness resorts to the historic splendor of its wine regions. Delegates will have a chance to experience genuine Hungarian food through one of the many culinary activities that will take place during the event. Activities will include guided food tours and tastings.
By combining cultural activities and business meetings, Connections will offer delegates an experience that surpasses a traditional trade show. They will gain a more nuanced understanding of the travel opportunities in Hungary’s regions. Delegates will have the chance to build professional relationships with local partners and have an authentic experience of the Hungarian lifestyle, which will simplify the process of preparing premium travel documents for their customers.
Creating Global Partnerships via Hungary’s Unique Luxury Tourism Offers
The occasion will provide a setting for first-time encounters between global travel purchasers and Hungarian editors. These encounters will initiate a long-term collaboration for global travel purchase enhancement of Hungary’s luxury tourism prominence. From historic hotels in Budapest to reputed wellness centers, a range of workshops will provide ample incentive for luxury travel agencies to increase their range of offerings and provide their clientele with exclusive Hungarian experiences.
A key highlight of this event will be the integration of Hungary’s wellness tourism, spas, and lakeside wellness tourism, which are the new craze among international travelers. Hungary’s wellness tourism, which has its roots in the Roman empire, synergizes old and modern practices, which is why tourists flock to Hungary for wellness.
Besides the business meetings, the delegates will be able to experience the beauties of Hungary’s countryside and lakeside retreats. These areas are far away from the hustle and bustle of Budapest. These environments offer peace for relaxation, nature excursions, and high-level tailored experiences for elite clientele.
Post-Event Familiarization Trip to Explore Hungary Beyond Budapest
In classic Connections style, the Explore Hungary event will feature a post-event familiarization trip. Selected delegates will have the chance to explore other parts of Hungary, experiencing the country’s undiscovered treasures and unique luxurious offerings. This trip will allow travel professionals to better customize their trips and offer a fuller range of travel experiences to their customers.
The post-event trips offered at the Explore Hungary event allow participants to gain a more balanced perspective of Hungary’s tourism potential, as well as the knowledge and contacts to advocate for these places within their professional circles.
Explore Hungary: Shaping the Future of Luxury Travel in Hungary
The Explore Hungary event will be a milestone not only for the tourism industry in Hungary but also for the budding luxury travel industry in Budapest, as the city is expected to attract global luxury travel professionals in 2026. The event will also drive tourism in Hungary for years to come, as it will enhance the promotion of Budapest as an emerging luxury travel destination and also highlight the diverse range of offerings throughout Hungary.
Because of its unique combination of business and cultural activities, Explore Hungary has exceptional potential to transform luxury tourism in the country, providing an opportunity to showcase Hungary’s position in the global travel landscape. This event will open new doorways to international travellers and highlight Hungary’s beauty and charm as a European destination for wellness resorts, lakeside and regional gastronomic experiences.
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