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Morocco January 2026: Sales up 36.2%, newcomer Soueast impresses
Soueast is already up to #14 in Morocco in January.
After lodging a record annual volume in 2025 (235,372 sales), the Moroccan new light vehicle market starts 2026 all guns blazing with a 36.2% year-on-year improvement in January to 20,421 units. This includes 18,261 Passenger Vehicles (+39%) and 2,160 Light Commercials (+16.2%). In the Passenger Cars brands ranking, Dacia surges 65.9% to 23.3% share, for once gaining more ground that sister brand Renault (+40.9%). The two French-owned carmakers account for a combined 41% share vs. 35.3% in December. Hyundai (-17.5%) is back up 9 spots on last month to #3 but endures a harsh drop. Peugeot (+113.7%) is euphoric at #4, distancing Volkswagen (+18.4%) and Citroen (+20.7%). Skoda (+74.7%) and Kia (+56.7%) shine in the remainder of the Top 10 while further down BYD (+294.7%), Chery (+243.3%), Nissan (+229.4%) and Geely (+224.4%) make themselves noticed. Newcomer Soueast leaps up 12 ranks on December to a world-best #14 with 1.7% share.
Previous post: Morocco Full Year 2025: Record market, Dacia Logan back to #1, Renault Kardian up to #6
One year ago: Morocco January 2025: Market up 24.1%
Full January 2026 Top 49 All brands ranking below.
Morocco January 2026 β brands:
| Pos | Brand (PC only) | Jan-26 | % | /24 | Dec |
| 1 | Dacia | 4,260 | 23.3% | + 65.9% | 1 |
| 2 | Renault | 3,229 | 17.7% | + 40.9% | 2 |
| 3 | Hyundai | 1,700 | 9.3% | β 17.5% | 12 |
| 4 | Peugeot | 1,141 | 6.2% | + 113.7% | 4 |
| 5 | Volkswagen | 951 | 5.2% | + 18.4% | 3 |
| 6 | Citroen | 670 | 3.7% | + 20.7% | 5 |
| 7 | Opel | 605 | 3.3% | + 13.1% | 6 |
| 8 | Skoda | 538 | 2.9% | + 74.7% | 7 |
| 9 | Kia | 525 | 2.9% | + 56.7% | 13 |
| 10 | Toyota | 466 | 2.6% | β 4.7% | 8 |
| 11 | BMW | 374 | 2.0% | β 2.3% | 10 |
| 12 | Nissan | 359 | 2.0% | + 229.4% | 24 |
| 13 | Audi | 354 | 1.9% | + 4.7% | 11 |
| 14 | Soueast | 305 | 1.7% | new | 26 |
| 15 | BYD | 300 | 1.6% | + 294.7% | 15 |
| 16 | SeatΒ | 299 | 1.6% | β 13.1% | 9 |
| 17 | Fiat | 245 | 1.3% | + 2.9% | 18 |
| 18 | Mercedes | 223 | 1.2% | + 1.8% | 14 |
| 19 | Changan | 206 | 1.1% | + 7.3% | 28 |
| 20 | MG | 163 | 0.9% | + 139.7% | 16 |
| 21 | Geely | 133 | 0.7% | + 224.4% | 17 |
| 22 | GWM | 125 | 0.7% | + 98.4% | 20 |
| 23 | Deepal | 104 | 0.6% | new | 32 |
| 24 | Chery | 103 | 0.6% | + 243.3% | 21 |
| 25 | Cupra | 96 | 0.5% | + 41.2% | 19 |
| 26 | Porsche | 83 | 0.5% | + 23.9% | 33 |
| 27 | Lynk & Co | 81 | 0.4% | new | 46 |
| 28 | Land Rover | 75 | 0.4% | β 25.0% | 23 |
| 29 | Dongfeng | 56 | 0.3% | new | 36 |
| 30 | JAC | 56 | 0.3% | new | 45 |
| 31 | Ford | 54 | 0.3% | + 217.6% | 29 |
| 32 | Jeep | 51 | 0.3% | + 10.9% | 30 |
| 33 | Volvo | 50 | 0.3% | β 30.6% | 22 |
| 34 | DFSK | 43 | 0.2% | + 10.3% | 27 |
| 35 | Jetour | 35 | 0.2% | new | 25 |
| 36 | Suzuki | 32 | 0.2% | + 128.6% | 38 |
| 37 | Leapmotor | 31 | 0.2% | new | 43 |
| 38 | Mini | 21 | 0.1% | β 4.5% | 35 |
| 39 | Alfa Romeo | 20 | 0.1% | β 41.2% | 31 |
| 40 | DS | 18 | 0.1% | β 5.3% | 34 |
| 41 | Jaecoo | 18 | 0.1% | new | 44 |
| 42 | Mahindra | 15 | 0.1% | + 66.7% | 39 |
| 43 | Jaguar | 13 | 0.1% | + 116.7% | 37 |
| 44 | Zeekr | 12 | 0.1% | new | 40 |
| 45 | Lexus | 8 | 0.0% | β 71.4% | 41 |
| 46 | Honda | 8 | 0.0% | β 55.6% | 42 |
| 47 | Omoda | 3 | 0.0% | new | 47 |
| 48 | Smart | 3 | 0.0% | new | 48 |
| 49 | Alpine | 1 | 0.0% | n/a | Β β |
Source: AIVAM
