COO Brad Lightcap noted that ads can add to the product experience of users if they are done right. He urged to give OpenAI a few months to see how the company fares in rolling out the product.
Adobe Firefly is getting a new feature called Quick Cut that uses AI to edit footage to create a first draft of the final video based on user instructions.
The company said that a new agent being introduced in Opal will allow users to create mini-apps that can let them plan and execute tasks using text prompts.
There is a lot of talk around AI agents taking over business processes and claiming that "SaaS is dead." While these predictions have moved SaaS stocks at times, they haven't really come true.