WTTC Summit Boosts Global Travel, As Destinations in the US, UK and Europe Compete to Host the Prestigious Event, Here’s All You Need to Know

The success of the World Travel & Tourism Council (WTTC) Global Summit 2025 in Rome, Italy, has triggered a great deal of interest among destinations around the world who are eager to host the prestigious event in the years to come. The success of the WTTC Global Summit 2025 in Rome, Italy, has made a great impact on the global travel industry, and a record 15 destinations from four continents have expressed interest in hosting the event, marking a new wave of optimism and confidence in the growth of the travel and tourism industry.

The WTTC Global Summit is considered one of the biggest events that gather the world’s top travel and tourism industry leaders, including government ministers, investors, and thought leaders, to debate the future of one of the world’s fastest-growing economic sectors. The WTTC Global Summit is a platform for debating the most important issues of the day, including technological innovation, sustainability, workforce development, digital transformation, and cross-border travel. The success of the WTTC Global Summit 2025 in Rome, Italy, has highlighted the strength of the travel industry and its important economic impact.

Strong Demand to Host WTTC Global Summits Reflects Industry Growth

A record 15 destinations from across the globe have formally expressed their interest in hosting future editions of the WTTC Global Summit. These destinations include countries such as the Bahamas, Bahrain, Canada, Colombia, Greece, India, Indonesia, Japan, Mexico, Monaco, Morocco, Puerto Rico, South Korea, Turkey, and the USA. Each of these countries sees the summit as an opportunity to showcase their commitment to the travel and tourism industry and attract significant global attention.

The level of interest in hosting the WTTC Global Summit reflects the overall growth and resilience of the travel and tourism sector. The summit has become a key event for shaping the policies that influence the future of global travel. For destinations, hosting this prestigious gathering is seen as a way to increase their global visibility, attract investment, and position themselves as key players in the expanding tourism market. The success of the event in Rome only serves to bolster this interest, demonstrating the economic and diplomatic value that such an event can bring to a host destination.

Impact of the WTTC Global Summit on the Travel and Tourism Sector

The WTTC Global Summit serves as a platform for the discussion of critical issues affecting the global travel and tourism sector. Each year, leaders from the public and private sectors come together to debate strategies for shaping the future of the industry. The topics covered include technology, talent acquisition, sustainable practices, digital transformation, and cross-border travel. These discussions influence policy decisions and help guide the future direction of tourism in a rapidly changing world.

For tourists, the summit has a direct impact on the travel experience. The decisions made at the event can lead to improved travel infrastructure, better services, and more sustainable tourism practices. As global tourism continues to recover and expand, initiatives introduced at the summit will help destinations create more engaging, diverse, and responsible travel experiences for visitors.

The global travel and tourism industry is on track to grow at a rate of 6.7% in 2025, contributing to the creation of one in four new jobs worldwide. This robust growth presents significant opportunities for both tourists and destinations. As destinations compete to host the WTTC Global Summit, they are not only positioning themselves for immediate economic benefits but are also aligning themselves with the long-term sustainability and growth of the global tourism sector.

Malta to Host the 2026 WTTC Global Summit: A Key Moment for Tourism in the Mediterranean

Malta has been selected as the host for the 2026 WTTC Global Summit, which is set to take place in October. As a small island nation in the Mediterranean, Malta has increasingly become a key destination for both leisure and business travelers. The summit will provide Malta with an exceptional opportunity to showcase its tourism offerings to a global audience, particularly in the areas of sustainable tourism and digital transformation. With its rich cultural heritage, stunning landscapes, and strong tourism infrastructure, Malta is positioning itself as a leading destination for travelers seeking both relaxation and adventure.

The 2026 summit will bring global leaders together in Malta to discuss the future of the travel and tourism industry. The event is expected to have a significant impact on the country’s tourism sector, drawing in high-profile delegates and media attention from around the world. This will help solidify Malta’s reputation as a forward-thinking destination that is committed to sustainability and innovation in the tourism space.

The Competitive Evaluation Process for the 2027 Host Destination

As the 2026 WTTC Global Summit in Malta approaches, attention is already turning to the next destination to host the event in 2027. WTTC will now begin a competitive evaluation process to select the host city for the 2027 summit. This process will involve assessing the strengths of various destinations in terms of their tourism infrastructure, commitment to sustainability, and ability to host a large-scale international event.

Destinations around the world will compete for the opportunity to host the WTTC Global Summit, with the winner benefiting from a boost to their international profile and tourism sector. The event brings together leaders from various sectors of the travel industry, making it a valuable opportunity for host destinations to influence policy decisions, attract investment, and grow their tourism economies.

The Role of WTTC in Shaping the Future of Travel and Tourism

The WTTC plays a crucial role in the development and growth of the global travel and tourism sector. As an organization that represents the private sector in the industry, the WTTC’s Global Summit provides a platform for collaboration and discussion on the most pressing issues facing the sector today. By bringing together key stakeholders, including government officials, tourism organizations, and business leaders, the summit helps to shape policies that promote sustainable growth, create jobs, and improve the overall travel experience for tourists.

For destinations, hosting the WTTC Global Summit provides an opportunity to align themselves with the global tourism agenda and showcase their commitment to the sector’s long-term success. As the industry continues to grow and evolve, the insights gained from the summit will help shape the policies and strategies that ensure tourism remains a driver of economic growth and social development.

The WTTC Global Summit’s Long-Term Impact on Travel and Tourism

The fact that there has been a record interest in hosting the WTTC Global Summit in the future years is a clear indication of the growing significance of the travel and tourism industry in the global economy. As different destinations vie to host the WTTC Global Summit, they will not only reap the benefits of the short-term economic impact but also ensure that they are well-positioned in the future years, as the tourism industry continues to evolve at a rapid pace. The WTTC Global Summit is a critical platform that will help shape the future of tourism, and the future of the global tourism industry has never looked brighter, with the WTTC Global Summit set to play a critical role in its success.

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Adagio Reports Record Growth in Europe, Strengthening Its Position as Leading Aparthotel Brand Across France, Germany and the UK, Here’s All You Need to Know

Adagio, a major player in the aparthotel market, has registered an incredible performance in 2025, with a substantial financial increase and becoming the most preferred option for long stays in Europe. The brand operates 130 hotels in 16 countries, and it registered a record turnover of €339 million, a 7% rise from the previous year. This is due to the rising demand for the exclusive offering of Adagio, which provides the flexibility of apartment hotels along with the services of a hotel, making it the most preferred option for travelers.

A Strong Year for Adagio’s Aparthotels: Revenue and Occupancy Soar

In 2025, Adagio saw a strong performance across its properties, with a notable increase in both occupancy and revenue. The company achieved an occupancy rate of 81%, up by 3 percentage points from the previous year. Additionally, the brand welcomed 1.6 million guests, an increase of 14% from 2024, while also experiencing an 8% rise in the number of room nights sold. These statistics reflect the growing appeal of Adagio’s aparthotels, particularly among tourists seeking longer stays for both business and leisure.

The appeal of the aparthotel model is clear: guests enjoy the comforts of home, with more space, flexibility, and a welcoming environment, making it ideal for extended stays. Adagio’s portfolio, including its Adagio Original, Adagio Access, and Adagio Premium ranges, caters to different market needs. This model has proven particularly popular with tourists who require accommodations for several days or weeks, and with business travelers who value the ability to combine work and leisure in a flexible setting.

Expansion into New Locations and Strategic Partnerships

The year 2025 saw significant steps taken toward Adagio’s international expansion, with several new locations opening in key European cities. Notable openings included the Adagio Original London City East and Adagio Original Stuttgart NeckarPark, both of which cater to the growing demand for extended stay accommodations in central urban areas. These additions strengthen Adagio’s footprint in important travel hubs, providing tourists and business travelers with more convenient, well-located properties.

In addition to these new openings, Adagio entered into a strategic partnership with the Sergic Group, which will manage nine properties under the Adagio Access brand in France. This agreement will add 1,152 rooms to Adagio’s portfolio and highlights the brand’s ongoing commitment to strengthening its presence in the French market. This partnership also aligns with the brand’s larger strategy to expand into key international markets, which is vital as travel demand continues to recover and tourists seek reliable, comfortable accommodations in popular destinations.

Adagio’s Focus on Family Travel and Customer Satisfaction

Recognizing the growing demand for family-friendly accommodations, Adagio introduced a dedicated family offering in 2025. This initiative includes perks such as a second studio at 50% off, free breakfast for children under 16, and services like Kids Corners, Family City Guides, and a Library of Objects. These offerings cater to families traveling with children, providing a balance of comfort, space, and budget-friendly options. The family offer was a major success in 2025, demonstrating the importance of meeting the diverse needs of travelers.

Customer satisfaction remains at the core of Adagio’s strategy, with the brand achieving an impressive NPS of 52.1. This metric reflects Adagio’s ongoing commitment to providing high-quality service across its properties, ensuring guests have a positive and consistent experience. This focus on customer satisfaction is especially important as travelers increasingly base their accommodation decisions on the overall quality of the experience.

Commitment to Sustainability and Corporate Social Responsibility

As part of its ongoing commitment to sustainability, Adagio has taken significant steps in 2025 to reduce its environmental footprint. The brand launched a Green Key certification process, which initially covered 59 sites within the network, and a second wave of certifications is expected in early 2026. Green Key is an international eco-label that recognizes sustainable tourism practices, and Adagio’s efforts align with broader trends in the travel industry, where eco-friendly practices are increasingly important to travelers.

Additionally, Adagio has 20 sites with the Accueil Vélo (Cyclist Welcome) label and two with the Bike Friendly label, further reinforcing its commitment to sustainable mobility and promoting eco-friendly travel options. The brand has also partnered with initiatives like Too Good To Go, which redistributes uneaten breakfast products, and A Roof for Bees, which operates at 39 Adagio sites, enhancing its CSR efforts and strengthening its connection to local communities.

Adagio’s Growing Appeal to Business and Leisure Travelers

Adagio’s success in 2025 was fueled by a balanced mix of business and leisure travelers. Business travelers represented 45% of stays, while 55% came from leisure tourists, showcasing the adaptability of the aparthotel model. The average stay for business travelers was 5.2 nights, compared to 2.8 nights for leisure tourists, underlining the demand for long-term accommodations. With more people opting for extended stays, whether for work or leisure, Adagio has positioned itself as the go-to brand for this growing market.

The demand for extended stays is expected to continue rising in the coming years, driven by changes in work patterns, such as remote work and hybrid models, which allow employees to travel while maintaining their professional commitments. Adagio’s offering—spacious apartments with hotel services—appeals to this new breed of travelers seeking flexibility and convenience.

Looking Ahead: The Future of Adagio in 2026 and Beyond

As Adagio enters 2026, the brand is set to build on the momentum of a successful 2025. With an eye on continued international expansion and a strong focus on customer satisfaction and sustainability, Adagio aims to solidify its position as the leader in the European aparthotel market. The brand’s strategic initiatives, including the FIRST 2030 plan and its new partnerships, ensure that it will remain a top choice for travelers seeking long-term accommodations in key cities across Europe and beyond.

In the coming years, as tourism continues to grow and the demand for flexible accommodations rises, Adagio is well-positioned to meet the needs of both business and leisure travelers, offering a unique and high-quality experience that sets it apart from traditional hotels and other types of accommodations.

Adagio’s Impact on the European and Global Travel Landscape

Adagio’s success in 2025 also highlights the increasing popularity of aparthotels and their capacity to cater to the changing demands of modern-day travelers. By emphasizing flexibility, customer satisfaction, and sustainability, Adagio has created a niche for itself in the European market, with further expansion plans in various international locations. With travelers increasingly looking for accommodations that provide more space, convenience, and home-like comforts, Adagio is poised to take the lead in the rapidly changing scenario of the hospitality industry.

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Embraer Praetor 600E and 500E: Luxury Private Jets with Smart Cabin Features for Global Business Travelers in US and Abroad

Embraer, the manufacturer of the Praetor 600E (and 500E), is based in Brazil (South America). While headquartered in São José dos Campos, Brazil, Embraer also assembles the Praetor jets in Melbourne, Florida, USA. Embraer has recently showcased its latest developments in the business aviation sector with the introduction of the next-generation Praetor 600E and Praetor 500E. The newly developed aircraft represent a major step forward in the Praetor series of business jets, which combine innovative design with the latest technological advancements to create a new standard for private aviation. The Praetor 600E and Praetor 500E are designed for long-range missions and feature improved comfort, connectivity, and productivity.

Smart Window Technology and Enhanced Cabin Features
One of the standout features of the Praetor 600E is its industry-first 42-inch, 4K OLED Smart Window, available as an optional configuration. This innovative window offers a unique in-flight experience by providing high-resolution video streaming, supporting video conferencing, and offering real-time exterior views through three externally mounted cameras. The Smart Window can transform the cabin environment by offering enhanced connectivity and enabling virtual meetings, making it ideal for business travelers who need to stay connected on long-haul flights.

The Praetor 500E also incorporates a redesigned cabin, including improved seating and a new Cabin Management System (CMS). The CMS allows passengers to control key elements such as temperature, lighting, and entertainment via multiple interfaces, including a dedicated mobile app. Additional connectivity features include Bluetooth audio, wireless charging, and Smart Switch panels, allowing each passenger to adjust their seat controls to their preference. Optional upgrades, including voice commands and RGB mood lighting, enhance the overall experience, providing a more personalized atmosphere for both work and relaxation during the flight.

Redesigned Comfort Features for Extended Flights
Understanding that long flights require exceptional comfort, Embraer has fully re-engineered the seating in the Praetor 600E and 500E. The seats are designed to support extended comfort with customizable cushion firmness, dual lumbar support, forward-tracking headrests, and increased legroom. Additionally, the seats feature electric-assist release mechanisms, enabling quick and easy transitions for passengers.

Both aircraft are equipped with dedicated lounge positions to support relaxation during long flights, allowing travelers to unwind in a comfortable setting. The redesigned berthing process allows for quicker transitions into sleeping positions, further enhancing the sleep quality and comfort of passengers on extended trips. Whether for business or leisure, these comfort upgrades make the Praetor 600E and 500E the ideal choice for passengers looking for a smooth, comfortable journey across international distances.

In-Flight Dining and Meal Service Enhancements
The galley on the Praetor 600E and the refreshment center on the Praetor 500E have also been upgraded to accommodate the demands of long-haul flights. These improvements include increased storage capacity for food and beverages, expanded disposal space, and a larger ice drawer to support continuous meal service during extended missions. The redesigned kitchen spaces ensure that passengers can enjoy high-quality dining throughout their journey, whether it’s a quick snack or a full meal service, enhancing the overall travel experience.

These enhancements are especially beneficial for corporate executives and business professionals who may use the jets for both work and leisure, providing a seamless transition between business meetings and relaxation. The ability to dine comfortably in-flight is a key aspect of maintaining productivity and comfort, ensuring that passengers can make the most of their travel time.

Advanced Avionics Systems for Smoother, Safer Flights
The Praetor 600E and 500E are equipped with Embraer’s comprehensive avionics suite, which includes the class-exclusive full fly-by-wire system with active turbulence reduction. This advanced system reduces pilot workload and ensures a smoother flight, even in challenging weather conditions. The aircraft also incorporates the Embraer Enhanced Vision System (E2VS), which enhances situational awareness, improving safety by providing pilots with better visibility in low-visibility conditions.

Additionally, both aircraft feature the Runway Overrun Awareness and Alerting System (ROAAS), designed to help prevent accidents during takeoff and landing by alerting pilots to potential risks of runway overruns. These systems provide pilots with the necessary tools to navigate safely and efficiently, enhancing both operational flexibility and passenger safety.

Meeting the Needs of Global Travelers and Business Executives
The Praetor 600E and 500E cater specifically to the needs of global travelers, particularly those in business and high-net-worth sectors who require a flexible, productive, and comfortable flying experience. As global business travel continues to increase, these jets offer a perfect blend of performance, luxury, and cutting-edge technology, ensuring that passengers remain connected, productive, and comfortable, no matter where their journeys take them.

The integration of smart technology, superior comfort, and enhanced operational flexibility makes these aircraft ideal for business leaders who demand the best in air travel. Whether for critical business meetings, long-haul leisure travel, or family vacations, the Praetor 600E and 500E provide a seamless travel experience, elevating the standards of private aviation.

The Future of Private Aviation with Embraer’s Praetor Jets
With the unveiling of the Praetor 600E and 500E, Embraer has once again redefined the standards of private aviation. By combining advanced technologies, luxurious comfort, and operational flexibility, these next-generation jets offer a compelling solution for business executives and high-net-worth individuals looking for a smarter way to travel. The introduction of these aircraft solidifies Embraer’s position as a leader in the private aviation sector, providing an elevated flying experience that meets the needs of today’s global travelers.

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TBO Tek Appoints New Global Chief Human Resources Officer, Aims to Strengthen Talent Strategy for Travel and Tourism in the UAE and Beyond

TBO Tek Limited, one of the biggest B2B travel technology companies, has recently announced the appointment of Aditi Madhok-Naarden as the company’s new Global Chief Human Resources Officer (CHRO). This new development comes at a time when TBO is increasing its footprint in the global market, with the aim of establishing a strong people organization. Additionally, TBO Tek Limited is a prominent travel technology company based in Asia, specifically in India. 

TBO’s Expansion and Focus on Talent Development
TBO Tek, known for its cutting-edge travel technology solutions, operates in over 100 countries worldwide. As the company continues to scale and innovate in the travel sector, talent development and human capital management are becoming increasingly important for its long-term success. Aditi’s expertise in driving large-scale transformation programs, particularly in talent management and leadership development, makes her an ideal candidate to lead this important function for TBO.

Her leadership will be crucial as TBO works to create a future-ready organization that is adaptable to the challenges of the global travel market. With the growing demand for advanced B2B travel solutions, TBO is looking to bolster its workforce with top talent, promoting a culture of inclusivity and high performance to support its global ambitions. The company’s dedication to creating an environment where its employees thrive is expected to enhance the customer experience for travel agents and business clients, ultimately benefiting the tourism industry.

Diverse Background in Global HR Leadership
Aditi brings a wealth of experience to TBO, having held senior HR leadership roles in globally recognized organizations such as Lloyds Banking Group, Tate & Lyle, MasterCard, Deutsche Bank, and IBM, among others. Her expertise spans multiple continents, including Asia Pacific, Europe, the Middle East, Africa, and the Americas. This international exposure will allow her to leverage a broad understanding of global talent dynamics, which is critical for a company like TBO that operates across diverse cultural landscapes.

Her work in leading diversity, equity, and inclusion agendas in various industries will be an asset to TBO as the company seeks to build a more inclusive workplace culture. The travel and tourism industry, which is known for its diverse customer base and global reach, stands to benefit from a workforce that reflects the same diversity and inclusion principles that TBO is committed to.

Impact on TBO’s Global Operations and Travel Partnerships
The appointment of Aditi Madhok-Naarden comes at a time when TBO is focusing on increasing its global footprint and driving new partnerships within the travel ecosystem. As the B2B travel market continues to evolve, having a strong people strategy is essential for maintaining a competitive edge. Aditi’s leadership in shaping the company’s talent management practices will not only optimize internal operations but also improve TBO’s relationships with its travel industry partners.

By creating a more inclusive and high-performing workforce, TBO is poised to enhance the quality of its travel technology solutions, which are relied upon by businesses and travel agencies around the world. A well-supported and motivated team will help TBO continue to innovate and deliver exceptional service to its customers, whether they are looking for advanced booking solutions, travel content, or destination services.

Additionally, with her extensive experience in managing large-scale organizational changes, Aditi is expected to support TBO’s ongoing efforts to adapt to the rapid changes in the global travel industry. As the sector faces post-pandemic recovery challenges, along with shifting travel demands and new technologies, a skilled and well-equipped workforce will be key to TBO’s ability to navigate these challenges and continue to lead in the B2B travel technology space.

Enhancing TBO’s Work Culture for Long-Term Success
One of Aditi’s key focuses will be building a work culture where every employee feels valued, heard, and empowered. A positive and empowering workplace culture is fundamental to employee retention, engagement, and overall organizational performance. As TBO grows its presence across the globe, ensuring that employees are motivated and equipped to deliver their best work will be central to the company’s success in meeting its ambitious goals.

Aditi’s background as a trained coach and mentor further complements TBO’s commitment to developing its people, providing employees with the tools and support they need to grow both personally and professionally. Her dedication to nurturing talent will strengthen TBO’s position as an employer of choice in the travel and technology sectors.

The Role of HR Leadership in the Travel and Tourism Industry
The travel and tourism industry has always been highly competitive, and in today’s fast-paced global market, having strong human resources leadership is critical for any company aiming to stay ahead of the curve. HR leaders like Aditi play a vital role in shaping organizational culture, fostering innovation, and ensuring that companies remain flexible enough to adapt to changing market conditions.

As the global travel market continues to recover and expand, TBO Tek’s HR strategies under Aditi’s leadership will be essential for attracting and retaining the top talent needed to drive innovation in the B2B travel technology space. The success of TBO’s people strategy will not only benefit the company itself but also have a ripple effect on the broader tourism industry, helping businesses in the sector improve their operations and customer service.

A Bright Future for TBO’s Global Growth
With Aditi Madhok-Naarden at the helm of its HR strategy, TBO Tek is poised to continue its growth trajectory and strengthen its position in the global travel technology market, especially in Asia. Her extensive experience in leading people operations across various industries, coupled with her commitment to diversity, inclusion, and talent development, will play a critical role in ensuring that TBO’s workforce remains agile, engaged, and aligned with the company’s long-term objectives. As TBO continues to expand its global reach and enhance its offerings in the B2B travel space, Aditi’s leadership will undoubtedly be a key factor in its continued success.

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Kuwait Travel Market Experiences Strong Growth in February, Highlighting Cultural and Holiday Driven Demand, Everything You Need to Know

According to Wego, one of the top online travel agencies in the Middle East and North Africa (MENA) region, there has been a significant 4.8% rise in travel bookings for Kuwait in February 2026 compared to the same period last year. The information provided shows that there has been a rise in both inbound and outbound travel, and this has been attributed to a number of key factors such as national holidays, cultural festivals, and preparations for the onset of Ramadan. February has always been one of the busiest months for travel in Kuwait, and this year has been no exception.

Hala February Boosts Inbound Travel to Kuwait
Wego’s data highlights a sharp increase in inbound travel to Kuwait during the Hala February festival, a major event in the country’s tourism calendar. The rise in bookings during this period saw a 9% increase compared to last year, signaling a strong regional interest in Kuwait’s festivals, entertainment events, shopping promotions, and the overall favorable winter weather.

The Hala February celebrations, known for their lively events and shopping experiences, attract a variety of regional tourists. The primary source markets for these travelers include Saudi Arabia, the UAE, Jordan, Bahrain, and Syria, with many opting for short-term stays to experience the cultural offerings and events. These statistics reflect Kuwait’s growing appeal as a destination for cultural tourism and entertainment in the MENA region, offering a variety of attractions to suit diverse tastes, including concerts, cultural exhibitions, and food festivals.

In addition to these attractions, Kuwait’s pleasant winter climate during February further incentivizes regional visitors. The cooler temperatures provide an ideal environment for tourists, making it a perfect getaway from the colder conditions elsewhere in the Gulf and neighboring countries.

National and Liberation Day Holidays: A Spike in Travel Demand
Kuwait’s National Day and Liberation Day holidays, which take place in late February, have historically been pivotal in shaping the country’s travel patterns. This year, outbound travel interest saw a significant spike around these public holidays, with searches for international trips increasing by 50% in the weeks leading up to the holidays.

Travelers from Kuwait traditionally use this extended break to explore regional destinations, with 74% of outbound travel searches focused on nearby destinations. Short-haul trips have proven to be the most popular, with destinations such as Dubai, Bahrain, and Riyadh seeing heightened demand during the holiday period. This trend highlights the strong preference for flexibility in travel dates and shorter trip durations, aligning with the time available during the public holidays.

Many Kuwaiti residents use the National and Liberation Day holidays as an opportunity to travel to nearby countries, either for family visits, leisure trips, or to take advantage of special events and promotions in regional cities. This short-term travel behavior is common in the Gulf, where quick weekend getaways are a preferred mode of travel.

Early Ramadan Preparations Impact Travel Planning
As February drew to a close, travel planning began to shift toward early preparations for Ramadan, the holy month observed by Muslims worldwide. Wego’s data indicated a 6% increase in travel bookings in the weeks leading up to Ramadan, compared to the same period last year. This rise in pre-Ramadan travel reflects a change in behavior as many Kuwaiti travelers schedule trips before the start of the fasting period.

Ramadan’s influence on travel patterns is evident in the type of trips being planned, with an emphasis on family-oriented vacations and culturally significant destinations. Shorter stay durations and a stronger focus on nearby destinations reflect the need for travelers to return home in time for Ramadan routines and obligations. Additionally, there is a growing interest in culturally relevant destinations where travelers can observe Ramadan traditions while exploring new places.

For Kuwaitis, Ramadan is a time for family gatherings, spiritual reflection, and community, and many prefer to travel during the lead-up to ensure they can be home for the start of the holy month. This shift in travel behavior underscores the importance of religious and cultural commitments in shaping travel decisions, as well as the need for flexibility in travel planning during this period.

The Role of Regional Travel in Kuwait’s Tourism Growth
The significant increase in outbound travel during February, especially around the National Day and Liberation Day holidays, highlights Kuwait’s growing influence in regional tourism. As residents seek nearby destinations for short-term trips, Kuwait’s geographical location as a central hub in the Gulf makes it a key player in the regional tourism industry. In particular, its close proximity to popular cities in Saudi Arabia, the UAE, Bahrain, and Jordan ensures that these destinations remain top choices for Kuwaiti travelers.

Moreover, Kuwait’s inbound tourism, driven by events like Hala February, continues to attract a large number of visitors from the MENA region. The country’s strategic positioning within the Gulf Cooperation Council (GCC) further strengthens its role as a leading cultural and tourism destination in the region, bolstered by its events, festivals, and entertainment offerings.

Tourism Trends for the Future
As travel trends in Kuwait continue to evolve, the country’s tourism sector is likely to see sustained growth, especially in terms of regional tourism. The combination of cultural events, public holidays, and strategic positioning within the GCC will keep Kuwait an attractive destination for both inbound and outbound travelers. Additionally, the shift towards early Ramadan travel planning reflects an increasing awareness of the cultural calendar and its impact on travel decisions.

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DeLuca’s Liverpool: A New Multi-Level Entertainment Venue Bringing Sport, Socialising and Luxury Nightlife to Concert Square, Get the Details Here

Liverpool’s lively nightlife has received a fresh injection with the launch of DeLuca’s in Concert Square. This massive venue has a 700-capacity and provides an immersive experience of sport, competitive socializing, and entertainment, making it a one-stop destination for locals and tourists alike. As Liverpool remains a popular destination for tourists from across the globe for its rich culture and vibrant nightlife, DeLuca’s is set to be a huge hit with those looking for an adrenaline-packed experience of a lifetime.

Inspired by the High-Energy Atmosphere of Las Vegas
DeLuca’s draws inspiration from the pulsating energy and confidence of Las Vegas, bringing the city’s spectacular nightlife atmosphere to Liverpool. Spanning three floors, the venue has been meticulously designed to transition seamlessly from daytime drinks and live sports viewing into full-scale celebrations. Whether enjoying a match with friends or dancing the night away, DeLuca’s promises a dynamic and multifaceted experience that appeals to a diverse crowd.

The venue’s interior design fuses mid-century modern elements with bold 70s and 80s Americana influences. Wood panelling, vintage-style wallpapers, and high-quality finishes sit alongside statement furniture and striking lighting, crafting an atmosphere that feels polished yet distinctive. The stylish and contemporary setting provides the perfect backdrop for Liverpool’s growing reputation as a city that offers top-tier entertainment for both residents and visitors alike.

The Game Lounge: The Ultimate Sports Experience
At the heart of DeLuca’s is The Game Lounge, situated on the ground floor. This area is designed for sports fans and groups looking to enjoy a lively atmosphere. Booth seating, giant screens, and responsive lighting create an immersive viewing experience, making it the perfect spot to catch a live game. Whether it’s football, rugby, or boxing, every goal, try, or knockout moment is celebrated with intensity, creating an electric ambiance that draws in both sports enthusiasts and those looking for a high-energy environment.

DeLuca’s signature Hurricane cocktails will complement the action on screen, adding to the festive mood. For those planning to visit Liverpool during major sporting events, DeLuca’s will be the ideal venue to join in the city-wide excitement while enjoying drinks and games with friends.

The Club Room: Competitive Socialising Meets Late-Night Partying
Upstairs, The Club Room takes competitive socialising to the next level. Featuring a 9ft American pool table, shuffleboard table, and two interactive dartboards, this space provides an engaging environment for both daytime play and late-night celebrations. The central bar and DJ booth ensure that the room can smoothly transition from a fun, interactive setting into a high-energy nightclub as the night progresses.

The Club Room enhances Liverpool’s nightlife offering, making it an ideal choice for tourists seeking a combination of games, music, and cocktails. This space is particularly perfect for large groups looking to celebrate in a vibrant, social atmosphere. As the evening unfolds, the upbeat tunes and the lively crowd create an unforgettable party experience.

The Deck: Liverpool’s New Go-To Outdoor Terrace
One of the standout features of DeLuca’s is The Deck, an all-weather terrace that provides stunning views over Concert Square. With a fully retractable roof, The Deck allows guests to enjoy drinks in the open air during the day, while still offering a prime vantage point to observe the bustling city square at night. This unique space is set to become one of Liverpool’s most sought-after outdoor destinations, particularly during the summer months.

The addition of outdoor seating with terrazzo-topped tables and heated canopies ensures that DeLuca’s is a year-round destination, regardless of the weather. This outdoor area will undoubtedly be a favourite spot for visitors exploring Liverpool, offering a relaxed yet vibrant environment to unwind and soak in the sights of the city.

One Below: A Neon-Lit Nightclub for After-Hours Revelry
For those seeking a truly after-dark experience, DeLuca’s has created One Below, a subterranean nightclub designed for those who want to party into the early hours. The neon-lit venue offers a striking setting, with bottle service and sharer cocktails taking centre stage. The Billionaire Punchbowl, a blend of premium spirits and Moët & Chandon Champagne, will add an extra layer of luxury to the night, served with masks, fans, and gold party cannons for an extravagant touch.

Guests can also try their luck with The High Roller Spin, a roulette-style game offering potential discounts or complimentary sharers, further adding to the excitement. As Liverpool continues to emerge as a hub for luxury nightlife, One Below will cement DeLuca’s position as a premier destination for tourists and locals alike.

DeLuca’s: A Venue Designed for Major Events and City Celebrations
Beyond its weekly programming, DeLuca’s has been designed to host major city events and landmark celebrations. The venue’s expansive layout and diverse offerings make it the perfect setting for large-scale festivities. One of the first such events will be “Get Lucky,” a St Patrick’s Day takeover set for March 17, with a full roster of activities and entertainment across all floors and outdoor spaces. This event will provide visitors to Liverpool with an exciting way to experience the city’s nightlife and vibrant atmosphere.

DeLuca’s Impact on Liverpool’s Tourism and Nightlife Scene
DeLuca’s opening is set to make a significant impact on Liverpool’s tourism and nightlife industry. As the city continues to thrive as a tourist destination, DeLuca’s provides an exciting and dynamic new option for those visiting the area. With its mix of sports, games, cocktails, and nightlife, the venue will attract a wide range of visitors, from sports fans to party-goers looking for an unforgettable night out in the heart of Liverpool.

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Mediterranean Yachting Gets Greener with the Arrival of Fully Electric Silent Grace in 2026, Everything You Need to Know

MYSEA has recently announced the launch of the “Silent Grace,” a state-of-the-art 100% electric yacht, which is expected to enter the Mediterranean yacht charter market in the summer of 2026. This new addition is a major move towards sustainable yacht chartering, as it brings together luxury, zero-emission propulsion, and an eco-friendly cruising experience. The new yacht is a major attraction for tourists looking for a quieter, greener, and more relaxed way to explore the Mediterranean.

A New Era for Luxury Yachting in the Mediterranean

The “Silent Grace” is the first fully electric model in the Silent Yachts 62 range to enter the Mediterranean market. Delivered in late 2025, this 100% electric catamaran is powered by a state-of-the-art solar-panel array and a high-performance battery system. The unique propulsion system allows the yacht to cruise without CO₂ emissions, engine noise, or vibrations, providing passengers with an unparalleled opportunity to enjoy the serene Mediterranean environment.

As demand for sustainable travel options increases, the introduction of “Silent Grace” signals a shift toward greener luxury yachts in the Mediterranean region. Tourists and charterers looking for eco-conscious alternatives can now enjoy the Mediterranean’s pristine waters while minimizing their environmental impact. The move towards zero-emission yachts is increasingly significant as more countries and regions in Europe, including France and Italy, tighten regulations on emissions and noise in protected areas.

A Spacious and Luxurious Charter Experience

Despite being fully electric, “Silent Grace” offers a luxury experience comparable to much larger yachts. The vessel spans three decks, offering expansive onboard spaces that provide comfort and ample room for guests. The yacht features a 60m² flybridge and a 50m² salon that are flooded with natural light, creating a bright and airy atmosphere. The layout includes four ensuite cabins, with three double rooms and one convertible cabin, offering accommodation for up to eight guests.

Onboard amenities are designed to cater to wellness-focused passengers, with a Technogym Bench, yoga mats, and Crystal Singing Bowls, ensuring that guests can unwind and rejuvenate during their stay. Eco-conscious water toys, such as sea scooters, stand-up paddleboards, and kayaks, allow guests to explore coastal areas quietly and respectfully, further enhancing the yacht’s commitment to a sustainable, slow-paced cruising experience.

Cruising in Protected Mediterranean Areas with Minimal Environmental Impact

The environmental benefits of “Silent Grace” extend beyond its zero-emission propulsion. The yacht is ideally suited for cruising in protected areas like Porquerolles, Corsica, and Northern Sardinia, where regulations surrounding noise and emissions are becoming increasingly stringent. These destinations are popular with tourists due to their natural beauty and unspoiled coastal environments, making them ideal locations for a vessel that aligns with the growing demand for responsible tourism.

The quiet operation of the yacht ensures that passengers can explore these delicate ecosystems without disturbing the local wildlife or environment. As more coastal areas in the Mediterranean tighten regulations on noise and emissions, the “Silent Grace” is perfectly positioned to offer an eco-friendly alternative for those looking to experience these scenic locations in a sustainable manner.

Reducing Operating Costs for Charter Clients

In addition to its environmental benefits, “Silent Grace” offers a more affordable charter experience. With a reduced Advance Provisioning Allowance (APA) of 25%, compared to the typical 30-35% associated with similar motor catamarans, charter clients can enjoy a comparable level of luxury at a lower operating cost. This cost-effective feature makes the yacht an appealing option for those seeking high-end amenities while benefiting from lower overall charter expenses.

The introduction of “Silent Grace” reflects a growing trend in the Mediterranean yacht charter market, where sustainability and affordability are increasingly prioritized. The yacht’s reduced operating costs, coupled with its environmentally friendly design, make it an attractive choice for tourists looking to enjoy the Mediterranean in both a luxurious and responsible manner.

A Step Towards Sustainable Yachting in the Mediterranean

The debut of “Silent Grace” marks a significant milestone in the integration of electric propulsion technologies in the Mediterranean yacht charter industry. As global awareness of environmental issues continues to rise, the demand for sustainable travel options is growing across the tourism sector. The “Silent Grace” perfectly captures this shift, offering tourists a chance to embrace eco-conscious luxury travel without compromising on comfort or style.

The arrival of this fully electric yacht is part of a broader trend toward green yachting in the Mediterranean, with more operators exploring sustainable alternatives. As the region continues to witness increasing demand for responsible tourism, the introduction of “Silent Grace” sets a new benchmark for the future of yacht chartering in the Mediterranean, paving the way for other eco-friendly vessels to enter the market.

A Quiet Revolution in Mediterranean Yachting

With the introduction of “Silent Grace,” MYSEA is setting the stage for a new era in sustainable yachting in the Mediterranean. This fully electric catamaran combines luxury and environmental responsibility, offering an unparalleled cruising experience that aligns with the growing demand for greener travel options. As more Mediterranean destinations implement stricter environmental regulations, “Silent Grace” is well-positioned to provide tourists with an eco-friendly and luxury alternative for exploring one of the world’s most beautiful regions.

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CLIA European Summit Showcases Cruise Industry’s Vital Role in Europe’s Economy, Supporting Jobs and Regional Growth, Everything You Need to Know

In 2024, the cruise industry has had a major influence on the economy of Europe, as it has supported 445,000 jobs and added €64.1 billion to the economy. According to the latest Economic Impact Study, which was released by the Cruise Lines International Association (CLIA) at the European Summit in Madeira, the industry is still of immense value to the economy.

Cruise Industry’s Direct Contribution to European GDP

The study revealed that of the €64.1 billion generated by the cruise tourism sector, €28 billion was a direct contribution to the European GDP. This substantial economic input underscores the cruise industry’s crucial role in strengthening Europe’s economy. The findings demonstrate that cruise tourism is not just an isolated industry but part of a wider economic ecosystem that sustains businesses and communities, particularly in coastal and island regions.

The impact of cruise tourism is not limited to ports of call; it extends far beyond, benefiting a wide range of sectors including shipbuilding, manufacturing, and local services. This diverse supply chain ensures that cruise-related spending circulates throughout national and local economies, contributing to sustainable economic growth across Europe.

Job Creation Across Europe Through Cruise Tourism

Cruise tourism supported 445,000 jobs across Europe in 2024, illustrating the scale of employment driven by the sector. These jobs span a variety of industries, from maritime services to hospitality, retail, and local tourism. The cruise industry provides direct employment opportunities in major ports and cities while also supporting a network of regional and smaller towns, especially those with access to coastal and island destinations.

The cruise sector’s extensive supply chain includes shipbuilding, port operations, tour operators, and local hospitality businesses, all of which benefit from cruise activity. These interconnected industries help create a diverse job market, further reinforcing the cruise sector’s importance to Europe’s employment landscape.

Cruise Tourism’s Economic Impact on Coastal, Island, and Remote Communities

One of the key findings of the CLIA Economic Impact Study is that cruise tourism directly benefits destinations, particularly coastal, island, and remote areas. With its extensive reach, the cruise industry channels revenue into smaller, often overlooked locations, spreading the economic benefits more equitably across Europe.

In 2024, cruise-related direct spending reached €31 billion, including €14 billion spent on goods and services from European suppliers and €10 billion allocated to cruise-related shipbuilding. This revenue helps stimulate local economies, particularly in less-visited regions that depend on tourism as a key economic driver. The cruise industry’s ability to support peripheral destinations, especially during off-season periods, also promotes a more balanced flow of tourists throughout the year.

Cruise tourism’s economic benefits are evident in islands, coastal towns, and remote destinations that rely heavily on this industry for sustained economic growth. With a steady influx of visitors, these locations experience a boost in local revenue from retail, dining, transportation, and various tourism-related services. This support is especially important for regions that may otherwise struggle to attract consistent visitors.

Sustainable Growth and Responsible Tourism Through Cruises

Another vital aspect of the cruise industry’s contribution to European tourism is its role in promoting responsible tourism. The steady demand for cruises helps reduce the seasonal pressures that many popular tourist destinations face, allowing them to manage their visitor numbers more effectively. Moreover, cruise tourism supports less-visited destinations, providing an essential income stream and helping promote regional travel across Europe.

The industry has also been making strides in promoting sustainability. With a growing emphasis on reducing environmental impact, cruise lines are implementing more eco-friendly practices, such as cleaner fuel and waste management technologies. This commitment to sustainability benefits both the environment and the tourism sector, ensuring that the growth of the cruise industry continues to be responsible and sustainable.

Europe’s Cruise Tourism: A Growing Sector in Global Tourism

Cruise tourism accounts for around 3% of global tourism and continues to deliver significant economic benefits to destinations and communities. The findings from the CLIA Economic Impact Study highlight that the industry’s contribution to Europe is steadily growing, with an almost 16% increase in overall economic contribution from 2023 to 2024. This growth reflects sustained demand for cruise travel across Europe, driven by the continent’s diverse range of destinations and the increasing popularity of cruises among tourists worldwide.

The positive economic impact of cruise tourism is expected to continue, with increasing demand for European cruise itineraries. As more passengers opt for cruise vacations, the sector’s growth will have a lasting effect on the region’s economy, creating new jobs, supporting local businesses, and stimulating tourism in both major cities and smaller communities.

Cruise Tourism Vital for Europe’s Economic Future

Cruise tourism remains a vital pillar of Europe’s economy, providing substantial economic benefits and supporting hundreds of thousands of jobs across the continent. With direct contributions to GDP, job creation, and revenue for local businesses, the cruise industry has proven itself to be an essential component of Europe’s tourism and maritime sectors.

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Avion Hospitality Expands in Pennsylvania, Strengthens Local Tourism with Pittsburgh Marriott North, Here’s All You Need to Know

Avion Hospitality, a fast-growing hospitality management company, has entered the Pennsylvania market with the acquisition of the 298-room Pittsburgh Marriott North in Cranberry Township. This acquisition represents the company’s entry into its 15th state and its 40th hotel in the country, solidifying its position as a major player in the hospitality industry. The Pittsburgh Marriott North will be Avion Hospitality’s first property in the state of Pennsylvania, symbolizing the company’s disciplined approach to growth and its focus on long-term value creation.

Avion Hospitality’s Strategic Growth and National Expansion

Since its establishment, Avion Hospitality has rapidly expanded its portfolio, growing into a prominent player in the U.S. hospitality sector. The management of Pittsburgh Marriott North solidifies the company’s position as a key operator in Pennsylvania, contributing to its national expansion. This acquisition showcases the company’s strategic focus on disciplined growth and the creation of long-term value through high-quality hotel management.

By taking over the management of the Pittsburgh Marriott North, Avion Hospitality strengthens its partnership with Highline Hospitality, the owner of the property. This collaboration is a key example of how strong, mutually beneficial relationships can drive growth and success within the hospitality industry. Avion Hospitality’s operational expertise combined with Highline’s long-term investment strategy is expected to yield positive results for both parties while delivering superior services for hotel guests.

Enhancing the Guest Experience with Operational Excellence

A critical part of Avion’s strategy at Pittsburgh Marriott North is the introduction of an operational performance program. This program is designed to enhance the hotel’s revenue strategy, improve team development, and elevate overall guest satisfaction. With a focus on measurable, data-driven execution, the program aims to ensure that guests experience the highest level of service and comfort, setting the property apart in the competitive hotel market.

As part of the operational performance program, the focus will be on refining internal processes, ensuring that every aspect of the guest experience is streamlined and efficient. This includes optimizing the guest check-in process, enhancing room service, and ensuring the hotel’s facilities are well-maintained. These improvements are intended to create a seamless, stress-free experience for visitors, ensuring repeat business and long-term success for the hotel.

Impact on Pennsylvania’s Tourism and Travel Market

The acquisition of Pittsburgh Marriott North is a significant development for the hospitality and tourism industry in Pennsylvania. Pittsburgh, known for its rich cultural history, thriving arts scene, and vibrant economy, is an increasingly popular destination for both business and leisure travelers. The addition of a high-quality property like the Pittsburgh Marriott North will help meet the growing demand for premium accommodations in the area, offering tourists a comfortable and luxurious base for their travels.

The hotel’s strategic location in Cranberry Township, just outside Pittsburgh, offers easy access to major attractions, including the city’s cultural landmarks, museums, and business districts. It is also well-positioned for visitors attending conventions, business meetings, and major events held in Pittsburgh, further boosting the hotel’s potential to attract a diverse clientele. The new management will enhance the property’s ability to cater to the increasing number of travelers visiting the area, providing a refined and modern hotel experience that meets the expectations of today’s tourists.

Supporting the Local Economy and Job Creation

As Avion Hospitality takes over the management of Pittsburgh Marriott North, the move is expected to have a positive impact on the local economy. The hotel’s operations will create job opportunities for residents in Cranberry Township and the surrounding Pittsburgh area. These include positions in hospitality, management, guest services, and maintenance, as well as employment opportunities in food and beverage services, event coordination, and housekeeping.

Additionally, the hotel will contribute to the local economy by attracting more visitors to the region. Tourists staying at Pittsburgh Marriott North will likely visit nearby restaurants, shopping centers, cultural institutions, and entertainment venues, further driving economic activity in the area. The hotel’s integration into the region’s tourism ecosystem will help promote Pittsburgh as a key destination for both business and leisure travelers, supporting the city’s growth and development in the tourism sector.

Looking Ahead: Avion Hospitality’s Future Plans

Avion Hospitality’s acquisition of Pittsburgh Marriott North is part of the company’s broader vision for continued expansion and growth in the U.S. hospitality market. The company has ambitious plans to increase its portfolio of hotels in key cities across the country, and the addition of the Pittsburgh Marriott North marks an important step in achieving this goal.

With a focus on operational excellence, customer satisfaction, and long-term value creation, Avion Hospitality is well-positioned to continue expanding its influence in the U.S. hotel industry. The company’s strategic approach to hotel management and its commitment to delivering exceptional guest experiences will play a key role in its success as it grows its portfolio and operations.

The Future of Hotel Management: Integration and Innovation

Avion Hospitality’s management of Pittsburgh Marriott North also reflects the company’s commitment to integrating innovation and operational excellence into its hotel management processes. As the hospitality industry continues to evolve, the company is focused on staying ahead of industry trends by incorporating new technologies, enhancing guest engagement, and optimizing operational processes.

The use of data-driven decision-making and AI tools will help Avion Hospitality improve its service offerings and operational efficiency across its entire portfolio. The integration of advanced technologies, such as predictive analytics for booking patterns and guest preferences, will enable Avion to stay at the forefront of the industry and meet the evolving demands of travelers.

A Bright Future for Avion Hospitality in Pennsylvania and Beyond

The acquisition of Pittsburgh Marriott North is a significant milestone in Avion Hospitality’s expansion strategy. With its focus on operational excellence, customer satisfaction, and strategic partnerships, Avion is set to continue its success in the U.S. hospitality market. The move also benefits Pennsylvania’s tourism industry by providing visitors with a high-quality, reliable accommodation option in one of the state’s most popular cities. As the company grows its portfolio, it will continue to play a major role in shaping the future of the U.S. hospitality industry.

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HBX Group Unveils New Partner Portal, Streamlining Hotel Operations Across the UK and Worldwide, Get the Details Here

HBX Group, one of the world’s leading B2B travel technology marketplaces, has now launched its revamped Partner Portal, which is a major step forward in efforts to enhance the way hotel partners use the system. HBX Group, which operates the Partner Portal, is a global travel technology company headquartered in Palma, Mallorca, Spain.  The new partner portal is all set to transform the hotel distribution system by providing hotel partners with greater freedom, speed, simplicity, and security.

Enhanced User Autonomy with Identity and Access Management

One of the key features of the newly launched Partner Portal is the enhanced identity and access management system. This upgrade provides hotel partners with greater autonomy over their user accounts and permissions, allowing them to create and manage users within their organizations with clearly defined roles. This feature helps streamline operations by enabling hotel managers and teams to control access based on their specific responsibilities, all while maintaining a high level of security.

The system is reinforced with two-factor authentication (2FA), ensuring that only authorized users can access sensitive data and functions. This added layer of security helps protect the privacy of hotel partners and their customers, maintaining the integrity of their operations while enhancing trust in the platform.

Simplified Rate Plans and Contracts for Hotels

The new portal simplifies the process of managing rate plans and contracts, providing hotel partners with an efficient way to configure and activate promotions, seasonal offers, and pricing updates. The introduction of evergreen contracts eliminates the need for constant updates and renewals, allowing hotels to maintain consistency in their offerings without unnecessary administrative work.

With the simplified rate plan configuration, hotels can now make changes and activate special offers within minutes, offering greater flexibility to respond to market demands and guest preferences. The streamlined approach reduces operational friction, saving time and improving efficiency for hotel teams managing pricing and promotions.

Streamlined Property Management and User-Friendly Interface

The updated portal features an upgraded interface that is more intuitive and user-friendly, ensuring that hotel partners can easily navigate the system and access key functions. The design improvements were made with the goal of reducing complexity, making it easier for users to complete tasks such as managing room availability, updating rates, and reviewing performance metrics.

The improved property management features also allow for better integration with HBX Group’s global distribution network, ensuring that hotel partners can reach a wider audience while maintaining control over their inventory and rates. This flexibility makes it easier for hotels to adapt to changing market conditions and optimize their offerings for both corporate and leisure travelers.

Scalable and Secure Infrastructure to Support Long-Term Growth

The new Partner Portal has been built on a scalable and secure infrastructure, designed to support the growth of HBX Group and its partners in the long term. As the travel industry becomes increasingly digital and interconnected, the need for robust, reliable platforms that can handle large volumes of transactions and data is critical. The portal’s modern infrastructure ensures that it can handle these demands, while providing partners with the tools they need to grow their businesses and stay competitive in a rapidly evolving market.

Furthermore, the new portal paves the way for future developments, including the introduction of multi-hotel selection functionality, which will allow hotel chains and groups to manage multiple properties more efficiently within the same system. This future-focused approach ensures that the platform remains adaptable to new trends and technologies, helping partners stay ahead of industry changes.

Improved API-Driven Distribution for Greater Flexibility

HBX Group’s expansion of its API-driven distribution model plays a key role in providing hotel partners with the flexibility they need to reach new customers and markets. The API improvements enhance the reliability and scalability of the platform, enabling hotels to access a broader range of distribution channels and seamlessly integrate with other travel industry partners.

As more travelers turn to digital platforms to research and book accommodations, the ability to connect with multiple distribution partners becomes essential. The upgraded API infrastructure ensures that hotel partners can easily manage their visibility across various travel websites, booking platforms, and global distribution systems, expanding their reach while maintaining control over their pricing and inventory.

Supporting Sustainable and Efficient Growth in the Travel Industry

HBX Group’s new Partner Portal is not only a technological advancement but also a step forward in the company’s commitment to sustainable, efficient growth within the travel industry. By providing hotel partners with a platform that integrates advanced technology and operational efficiency, the portal supports both short-term success and long-term sustainability.

The platform is designed to reduce the administrative burden for hotel teams, freeing them up to focus on delivering exceptional service and building lasting relationships with guests. As the hospitality industry continues to grow and adapt to new trends, HBX Group’s focus on technology and innovation ensures that hotel partners remain competitive and prepared for the future.

Impact on the Tourism and Hospitality Sectors

The introduction of the upgraded Partner Portal has the potential to significantly impact the tourism and hospitality sectors, particularly for smaller hotels and boutique properties that may not have access to the same level of technology and resources as larger hotel chains. By offering a platform that simplifies the management of rates, contracts, and bookings, HBX Group empowers all hotels—regardless of size—to participate in the digital transformation of the industry.

The increased accessibility to a global distribution network and the ability to manage bookings in real-time will allow hotels to attract more travelers, boosting their visibility and occupancy rates. This, in turn, will benefit local tourism economies, particularly in regions that rely heavily on international visitors.

A Step Toward the Future of Hotel Distribution

With the launch of the Spain‘s new Partner Portal, HBX Group is leading the way in transforming how hotels manage bookings and distribution. By integrating cutting-edge technology, a focus on user experience, and a scalable infrastructure, the platform provides hotel partners with the tools they need to thrive in an increasingly competitive market. This innovation is poised to have a lasting impact on the tourism and hospitality industries, driving efficiency, growth, and sustainability across the sector.

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Mauritius Sees Significant Growth in Tourism with Emirates’ Expanded Reach, Everything You Need to Know

The Emirates Airlines has continued to be an important factor in the tourism sector of Mauritius, as it has contributed to a substantial rise in the number of tourist arrivals, thus ensuring a strong recovery of the tourism sector in Mauritius after the pandemic. The move by Emirates Airlines to improve connectivity between Mauritius and the international market has contributed to a substantial rise in the number of tourists, thus indicating a rising demand for Mauritius as a major tourist destination. Emirates Airlines has carried more than one million tourists to Mauritius as of 2025.

Driving Tourism Growth to Mauritius

In recent years, Emirates has been instrumental in supporting the island’s tourism sector, helping Mauritius to exceed its pre-pandemic visitor arrival numbers. In 2025 alone, Emirates brought nearly 309,000 tourists to Mauritius, marking a 50% increase from the previous year. This surge can be attributed to the airline’s expansive global network, which serves over 60 countries, as well as its ongoing promotional efforts to showcase Mauritius as an ideal holiday destination.

The airline’s continued growth in passenger numbers has not only fueled tourism but has also contributed to the economic vitality of the island. Tourism-related industries, such as hospitality, retail, and transportation, benefit from the influx of international travelers, leading to increased employment opportunities and economic development across the region. Emirates’ commitment to promoting Mauritius as a premium, experience-rich destination has played a pivotal role in this growth.

Expanding Connectivity with New Flights

To accommodate the growing demand for travel to Mauritius, Emirates has introduced a third daily flight to the island, particularly during peak seasons. This increase in frequency is part of the airline’s strategy to meet the rising interest from travelers seeking to explore Mauritius’ pristine beaches, rich culture, and diverse natural landscapes.

The addition of a third daily flight has boosted Emirates’ capacity by 30%, ensuring that passengers have more flexibility when planning their trips. With the convenience of increased flight options, tourists are now able to enjoy greater accessibility to the island, making it a more attractive choice for those looking for a tropical escape or an immersive cultural experience.

Emirates’ presence on the island is further reinforced by its exclusive service with the A380, the world’s largest passenger aircraft, providing an unparalleled travel experience. As the only airline to serve Mauritius with the A380, Emirates offers First Class and luxury amenities on the route, elevating the overall travel experience for guests flying to the island.

Supporting Mauritius’ Tourism Industry Through Strategic Partnerships

Emirates’ partnership with local tourism bodies and businesses has been instrumental in strengthening the island’s visibility as a key leisure destination. The airline has collaborated with the Mauritius Tourism Promotion Authority (MTPA) to enhance marketing efforts and generate awareness of the island’s unique offerings. Emirates has actively worked with over 30 top travel agents from key European and Gulf Cooperation Council (GCC) markets to encourage tourism, providing them with valuable training and incentives to promote the destination.

In addition to its direct marketing efforts, Emirates has also supported Mauritius through familiarization trips, roadshows, and workshops, further engaging with global travel agents and ensuring that the island remains a top choice for travelers worldwide. These initiatives have proven effective in raising the profile of Mauritius as a premier destination, helping to attract a wide range of international tourists, including families, honeymooners, adventure seekers, and cultural enthusiasts.

Expanding Mauritius’ Reach with Emirates Holidays

As part of its ongoing efforts to promote Mauritius, Emirates Holidays, the airline’s tour operating arm, has prominently featured the island across its digital platforms, including its global website, social media channels, and publications. By offering curated packages and tailor-made experiences, Emirates Holidays ensures that Mauritius remains accessible to a wide range of tourists, from those seeking relaxing beach vacations to those looking for cultural immersion and adventure.

The holiday packages offered by Emirates Holidays are designed to cater to various customer profiles, including couples, families, and groups. These packages often combine beach relaxation with excursions, gastronomy, and cultural experiences, providing tourists with a comprehensive and enriching holiday experience. The airline’s dedicated destination experts also provide personalized recommendations, helping customers select the perfect Mauritius holiday based on their interests and preferences.

Experiential Travel and Sustainable Tourism

Mauritius has long been recognized as a top destination for beach lovers, adventure travelers, and those seeking cultural experiences. The island’s diverse offerings, including water sports, wildlife encounters, nature reserves, and luxury resorts, make it a year-round destination for international tourists. However, there is also a growing focus on sustainable tourism practices, with the island’s government and tourism industry taking steps to protect its natural environment and preserve its unique cultural heritage.

As tourists increasingly seek destinations that prioritize environmental responsibility, Mauritius is positioning itself as a leader in sustainable tourism. Emirates, in partnership with local authorities and stakeholders, is helping to raise awareness of the island’s eco-friendly initiatives and promote sustainable travel options. With an emphasis on preserving the island’s natural beauty and biodiversity, Mauritius is becoming a prime example of how tourism can thrive while maintaining respect for the environment.

The Future of Tourism in Mauritius

The long-standing partnership between Emirates and Mauritius promises a bright future for the island’s tourism sector. With the airline’s expanded flight network, increased visibility in key international markets, and continued support from local tourism organizations, Mauritius is poised to remain a top destination for global travelers.

The island’s unique combination of tropical landscapes, rich culture, and luxury amenities ensures that it will continue to attract a diverse range of tourists in the years to come. As more visitors flock to Mauritius, the island will continue to thrive as a leading destination in the Indian Ocean, with Emirates playing a central role in its continued success.

A Thriving Partnership for Sustainable Growth

Emirates’ commitment to promoting Mauritius as a premier travel destination has been instrumental in driving the island’s tourism growth. Through strategic marketing efforts, increased flight options, and partnerships with local tourism bodies, the airline has helped elevate Mauritius’ status on the global tourism stage. As Mauritius continues to attract more international visitors, the future looks bright for both the island’s tourism sector and the travelers who seek to explore its beauty, culture, and heritage.

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Etihad Rail Reveals New Passenger Experience Focused on Comfort and Convenience, Connecting UAE Cities from Abu Dhabi to Fujairah

Etihad Rail is all set to revolutionize the way people travel within the UAE with the launch of its national passenger rail service in 2026. The service is expected to provide a modern, comfortable, and reliable alternative to intercity driving and will add to the UAE’s mobility and sustainability objectives. This is a major milestone in the UAE’s transport industry and will provide passengers with an efficient and enjoyable way to travel between the UAE’s major cities.

A Modern and Comfortable Passenger Experience

The new passenger rail service is designed to meet the evolving needs of travelers in the UAE, with a strong emphasis on comfort, reliability, and convenience. The network will provide a modern, efficient, and hassle-free alternative to traditional modes of transport like driving, offering passengers a calm and relaxing environment while traveling between cities.

With a focus on creating an experience that aligns with people’s daily routines, Etihad Rail aims to provide travelers with a service that seamlessly fits into their busy schedules. The service will include guaranteed seating, predictable timetables, and a calm onboard atmosphere, enabling passengers to use their travel time productively or for relaxation. This makes the new rail service ideal for daily commuters, who will be able to plan their day with confidence, knowing they can rely on the rail system to get them to their destinations on time.

Business Travelers: A Professional, Connected Environment

For business travelers, Etihad Rail promises to offer a professional and connected environment that allows them to work or relax while traveling. The trains will be equipped with onboard Wi-Fi and power outlets at every seat, ensuring that passengers can remain connected and productive during their journeys. The spacious and modern interiors will provide a comfortable environment for preparing for meetings, catching up on work, or unwinding between business engagements.

As the UAE is a key global business hub, this rail network will help to strengthen connectivity between the country’s major economic centers, such as Abu Dhabi, Dubai, and Sharjah, making it easier for business professionals to travel between cities for meetings, conferences, and other events. By providing a more efficient and stress-free mode of transportation, Etihad Rail will contribute to enhancing the UAE’s position as a leading center for business and commerce in the region.

Family Travelers: Connecting Families in a Stress-Free Way

Etihad Rail’s new passenger service is also designed with families in mind, offering a stress-free and enjoyable way to travel together. The service will include family-friendly seating options, allowing parents and children to sit together comfortably and enjoy their journey. Luggage storage will be available to accommodate family travel needs, such as weekend trips, holidays, and visits to relatives.

One of the most significant benefits of rail travel for families is the opportunity for uninterrupted time together. Without the distractions of traffic or the fatigue of long car journeys, families can focus on enjoying each other’s company, playing games, reading, or simply relaxing. For parents, this provides a rare opportunity to connect with their children in a peaceful and engaging environment.

A National Service with a Distinctly Emirati Identity

Etihad Rail’s new passenger service is not just about providing a functional mode of transport—it is also designed to reflect the UAE’s values and cultural identity. From the station designs to the onboard experience, the rail service will embody the safety, hospitality, and high-quality standards that the UAE is known for.

The service will ensure that citizens and residents alike feel a sense of pride and ownership in the project, which is designed to serve the people of the UAE for generations to come. The rail system will be built to the highest international standards of safety and operational efficiency, guaranteeing a reliable service that meets the needs of modern travelers.

Connecting the UAE: A Seamless National Rail Network

The Etihad Rail network will connect 11 cities and regions across the UAE, with strategically located stations offering easy access to the country’s major urban and economic centers. The first four stations are set to be in Abu Dhabi, Dubai, Sharjah, and Fujairah, with additional stations planned in Al Sila’, Al Dhannah, Al Mirfa, Madinat Zayed, Mezaira’a, Al Faya, and Al Dhaid. These stations will be rolled out in phases, ensuring a gradual expansion of the network and allowing more travelers to benefit from the service over time.

This extensive network will create a fully integrated passenger rail system that connects not only the UAE’s largest cities but also the smaller towns and regions. As the service grows, passengers will be able to travel seamlessly across the country, whether for business, leisure, or daily commutes. The new rail system will improve mobility and accessibility for all residents and visitors in the UAE, providing an alternative mode of transportation that reduces traffic congestion and carbon emissions.

A Step Toward Sustainable Mobility and Eco-Friendly Travel

Etihad Rail’s passenger service is aligned with the UAE’s broader goals of sustainability and environmental responsibility. By providing a more energy-efficient and eco-friendly alternative to driving, the rail network will help reduce the country’s carbon footprint and promote greener modes of transportation. The development of the rail network will also complement other sustainability initiatives in the UAE, such as the use of renewable energy and efforts to reduce urban congestion.

As more travelers opt for the convenience and environmental benefits of train travel, the UAE will move closer to its sustainability goals while offering residents and tourists a modern and efficient transportation option. Etihad Rail’s commitment to sustainability will help the UAE achieve a greener, more connected future.

A Transformational Development in UAE’s Transport System

Etihad Rail’s passenger service marks a major milestone in the development of the UAE’s transportation infrastructure. By offering a modern, reliable, and sustainable alternative to driving, the service is set to transform how people travel within the UAE. The rail network will improve connectivity between cities, promote sustainable mobility, and provide a stress-free, enjoyable travel experience for residents and tourists alike.

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S4BT Now Strengthens Global Corporate Travel Services with HotelHub Acquisition, Expanding Reach Across Europe and Beyond, Get the Details Here

S4BT – Solutions for Business Travel, a leading European corporate travel company, has strategically acquired Travel Centric Technology, the London-based parent company of HotelHub. This acquisition makes S4BT the global largest corporate hotel booking powerhouse. The acquisition of HotelHub by S4BT will help the company in its efforts to provide business travel solutions and support the corporate travel industry with innovative technology. HotelHub will help S4BT in its mission to provide business travel solutions.

S4BT Expands Global Footprint and Service Offerings

With the acquisition of HotelHub, S4BT now includes eight specialized corporate travel brands in its portfolio, further solidifying its status as a leader in the corporate travel space. This growth not only expands S4BT’s geographical footprint but also enhances its ability to serve travel management companies (TMCs) and their corporate clients. The addition of HotelHub strengthens S4BT’s technology platform, which covers a comprehensive range of business travel needs, including sourcing, booking, customer care, payment processing, invoicing, and financial control.

S4BT now handles over $5 billion in annual hotel booking value and manages more than 60,000 bookings per day. The platform offers access to over 2 million properties worldwide, providing businesses with a diverse selection of accommodations for their corporate travel needs. This acquisition also brings the group’s workforce to 700 employees, half of whom focus on technology and product development, further boosting its innovation capacity.

HotelHub: A Leading Hotel Technology Platform for TMCs

HotelHub has long been a key player in the European travel technology industry, serving travel management companies (TMCs) with a cutting-edge hotel booking platform. The platform allows TMCs to offer their clients a seamless and efficient booking experience, improving operational efficiency and client satisfaction. By integrating HotelHub’s technology with S4BT’s existing systems, the company is positioned to offer even more comprehensive and technologically advanced services to its global client base.

The platform’s ability to connect businesses with a vast selection of hotels, paired with its user-friendly interface and advanced booking capabilities, has made it a popular choice for TMCs and corporate clients. This acquisition will not only expand the service offering but also provide businesses with more integrated and sophisticated tools to optimize their travel management processes.

Technological Advancements for Business Travel Management

One of the key benefits of the HotelHub acquisition is the technological advancements it brings to S4BT’s platform. The integration of HotelHub’s infrastructure with S4BT’s existing systems will enable the group to enhance its offerings with features such as AI-driven rate optimization, automated reconciliation, and hotel performance intelligence. These innovations are designed to increase operational control, efficiency, and the quality of revenue for TMC partners globally.

The incorporation of AI and automation will allow S4BT to deliver greater value to its clients by streamlining hotel booking processes and providing more accurate pricing, ultimately improving the overall travel experience for businesses. With these advancements, S4BT is poised to enhance its competitive advantage in the corporate travel space and set new industry standards for innovation and efficiency.

The Impact on Corporate Travel and Tourism

The acquisition of HotelHub is expected to have a significant impact on the corporate travel sector by offering businesses a more streamlined, efficient, and technologically advanced platform for managing their travel needs. With enhanced features, more integrated systems, and a broader global network, S4BT is positioning itself as a one-stop solution for TMCs, corporates, and other entities in the business travel ecosystem.

For tourists and business travelers, this means a more seamless experience when booking accommodations and planning trips. By improving the technology behind hotel bookings, S4BT is ensuring that corporate travelers have access to the best hotels, optimized rates, and a user-friendly booking system that caters to their specific needs. This development also contributes to the broader tourism industry by supporting the growth of corporate travel and creating more opportunities for businesses to engage with global destinations.

S4BT’s Long-Term Vision for Growth and Innovation

Looking ahead, the acquisition of HotelHub aligns with S4BT’s long-term strategy of providing end-to-end solutions for business travel. The company is committed to continued innovation and expansion in the corporate travel space, ensuring that its platform remains at the cutting edge of technology and meets the evolving needs of its clients.

S4BT’s vision of creating a more integrated and advanced business travel platform is backed by its operational expertise, financial capabilities, and the new synergies created through the integration of HotelHub. By continuing to invest in technological development, S4BT aims to offer a more comprehensive service to its clients, from TMCs to individual corporate travelers, making it easier for businesses to manage their travel programs and optimize their travel budgets.

Strengthening Partnerships and Future Opportunities

The integration of HotelHub into S4BT’s platform also enhances its relationship with existing partners while creating opportunities for new partnerships and collaborations, especially in France. As S4BT continues to grow its network of corporate clients and partners, the company is well-positioned to further expand its presence in the global business travel market. The acquisition reflects the company’s commitment to providing comprehensive, seamless, and innovative services that meet the demands of a rapidly evolving industry.

With an enhanced platform and increased capabilities, S4BT is set to become the leading provider of corporate travel solutions in the market, offering businesses a streamlined and efficient way to manage their travel programs while enjoying the benefits of cutting-edge technology and a global network.

A New Era for Corporate Travel Solutions

The acquisition of HotelHub by S4BT marks a significant milestone in the evolution of business travel management. By expanding its technological capabilities, broadening its global reach, and enhancing its service offerings, S4BT is positioning itself as a leader in the corporate travel industry. With a focus on innovation, efficiency, and customer satisfaction, the company is poised to redefine the future of corporate travel and provide businesses with the tools they need to succeed in a fast-paced, competitive environment.

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