Japan February 2026: Daihatsu (+18.5%), Mitsubishi (+14.3%) impress

5 March 2026 at 09:14

The Move (+39.4%) helps Daihatsu up 18.5% in February.

The Japanese new vehicle market is shy in February at -3.5% year-on-year to 394,965 units. The year-to-date tally is now off -2.9% to 762,717. The Top 3 carmakers all fall a little faster than the market. Toyota is off -8.1% to 29.6% share vs. 30.5% so far this year, Suzuki is down 5.7% to 16.1% share vs. 16.3% and Honda edges down -5.2% to 13.8% share. Daihatsu (+18.5%) on the other hand continues to catch up on depleted year-ago volumes. Mitsubishi (+14.3%), Isuzu (+7.2%) and to a lesser extent Nissan (+0.4%) all defy the negative market with year-on-year upticks. Mercedes (-2.2%) remains by far the most popular foreign brand but with just 0.9% share. BYD is up 110.9% to a still tiny 466 sales (#23).

Looking at regular cars, the Toyota Yaris/Yaris Cross (-26%) continues to lead but crashes year-on-year as does the Toyota Corolla/Corolla Cross (-32%). The Toyota Sienta (-7.3%) maintains itself at #2 while the Toyota Raize (+9.1%) ranks #4. The Honda Freed (-4.5%) is the best-selling non Toyota model at #5, distancing the Toyota Voxy (+27.5%) and Roomy (-4.5%). The Suzuki Jimny Wagon (+133.1%) impresses once again at #13, with the Toyota RAV4 (+71.9%), Mitsubishi Delica D5 (+46.3%) and Suzuki XBee (+94.8%) also standing out. The Toyota bZ4X (+8900%) confirms the facelift was a good idea and scores a third Top 30 finish in the past four months.

As for kei cars, the Honda N-BOX (-1.7%) stays in the lead and tops the overall vehicle charts by a large margin. In fact both the Suzuki Spacia (-8.1%) and Daihatsu Move (+39.4%) also outsell the Toyota Yaris/Cross for the month, with the Daihatsu Tanto (-9.5%) not far behind. Notice also the Nissan Roox (+35.1%), Mitsubishi Delica Mini/eK (+20.8%) and Nissan Dayz (+16.5%) all posting significant upticks.

Previous month: Japan January 2026: Suzuki Jimny, Nissan Leaf among best performers in negative market

One year ago: Japan February 2025: Market bounces back up 18.7%

Full February 2026 Top 50 All brands, Top 50 regular cars and Top 31 All kei cars below.

Japan February 2026 – brands:

Pos	Brand	Feb-26	%	/25	Jan	2026	%	/25	Pos	FY25
1	Toyota	116,754	29.6%	– 8.1%	1	232,761	30.5%	– 5.9%	1	1
2	Suzuki	63,698	16.1%	– 5.7%	2	124,561	16.3%	– 3.3%	2	2
3	Honda	54,416	13.8%	– 5.2%	3	103,827	13.6%	– 3.6%	3	3
4	Daihatsu	49,045	12.4%	+ 18.5%	4	94,296	12.4%	+ 14.6%	4	4
5	Nissan	41,375	10.5%	+ 0.4%	5	76,671	10.1%	– 5.2%	5	5
6	Mazda	13,287	3.4%	– 19.0%	6	24,944	3.3%	– 15.3%	6	6
7	Mitsubishi	11,819	3.0%	+ 14.3%	7	21,702	2.8%	+ 5.5%	7	7
8	Subaru	8,323	2.1%	– 20.4%	8	16,114	2.1%	– 13.7%	8	8
9	Isuzu	6,631	1.7%	+ 7.2%	10	12,035	1.6%	+ 4.4%	10	10
10	Lexus	5,493	1.4%	– 10.9%	9	12,541	1.6%	+ 0.7%	9	9
11	Mercedes	3,512	0.9%	– 2.2%	11	6,543	0.9%	– 7.3%	11	11
12	Hino	3,051	0.8%	– 8.1%	12	5,674	0.7%	– 12.0%	12	13
13	Mitsubishi Fuso	2,533	0.6%	+ 12.0%	13	5,130	0.7%	+ 26.9%	13	14
14	BMW	2,162	0.5%	– 22.3%	15	3,545	0.5%	– 20.2%	14	12
15	Volkswagen	1,912	0.5%	– 32.6%	14	3,440	0.5%	– 36.8%	15	15
16	Audi	1,601	0.4%	+ 11.3%	16	2,669	0.3%	– 2.8%	16	16
17	Mini	1,361	0.3%	– 12.1%	19	2,210	0.3%	– 10.2%	17	17
18	UD Trucks	1,031	0.3%	+ 7.5%	18	1,901	0.2%	+ 4.6%	18	18
19	Porsche	913	0.2%	– 12.5%	17	1,889	0.2%	+ 3.1%	19	20
20	Volvo	911	0.2%	– 3.4%	20	1,587	0.2%	– 1.1%	20	19
21	Land Rover	620	0.2%	– 26.1%	21	1,027	0.1%	– 36.6%	21	22
22	Peugeot	551	0.1%	+ 3.8%	22	895	0.1%	+ 3.5%	22	23
23	BYD	466	0.1%	+ 110.9%	25	646	0.1%	+ 135.8%	24	25
24	Jeep	459	0.1%	– 37.3%	23	772	0.1%	– 42.0%	23	21
25	Renault	270	0.1%	+ 6.7%	24	463	0.1%	– 3.7%	25	27
26	Fiat	257	0.1%	– 5.9%	26	397	0.1%	– 24.1%	26	24
27	Citroen	186	0.0%	– 6.1%	27	318	0.0%	– 15.2%	27	26
28	Alfa Romeo	126	0.0%	+ 129.1%	28	254	0.0%	+ 108.2%	28	28
29	Ferrari	124	0.0%	+ 4.2%	29	234	0.0%	+ 25.8%	29	29
30	Lamborghini	92	0.0%	+ 31.4%	34	130	0.0%	+ 10.2%	31	31
31	Hyundai	90	0.0%	+ 125.0%	30	170	0.0%	+ 109.9%	30	30
32	Alpina	51	0.0%	+ 142.9%	31	107	0.0%	+ 256.7%	32	38
33	Rolls-Royce	44	0.0%	+ 22.2%	32	95	0.0%	+ 37.7%	33	35
34	Scania	40	0.0%	+ 14.3%	37	70	0.0%	+ 1.4%	35	34
35	Maserati	36	0.0%	– 28.0%	35	71	0.0%	– 16.5%	34	32
36	Bentley	34	0.0%	– 8.1%	40	52	0.0%	+ 8.3%	38	37
37	Chevrolet	28	0.0%	– 20.0%	33	67	0.0%	+ 24.1%	36	41
38	Aston Martin	27	0.0%	– 10.0%	36	58	0.0%	+ 3.6%	37	39
39	Abarth	25	0.0%	– 72.8%	38	45	0.0%	– 76.9%	39	33
40	Ford	20	0.0%	+ 25.0%	42	34	0.0%	+ 30.8%	40	43
41	DS	18	0.0%	– 48.6%	43	30	0.0%	– 59.5%	42	40
42	Cadillac	17	0.0%	– 63.8%	41	31	0.0%	– 60.3%	41	36
43	McLaren	11	0.0%	– 54.2%	39	30	0.0%	– 42.3%	43	42
44	Lotus	2	0.0%	– 93.8%	44	10	0.0%	– 84.6%	44	45
45	Dodge	2	0.0%	– 85.7%	45	6	0.0%	– 64.7%	45	46
46	Lancia	2	0.0%	+ 100.0%	46	5	0.0%	+ 66.7%	46	47
47	Chrysler	2	0.0%	n/a	–	2	0.0%	+ 100.0%	47	52
48	GMC	1	0.0%	– 50.0%	–	1	0.0%	– 66.7%	48	48
49	Jaguar	1	0.0%	– 95.8%	–	1	0.0%	– 97.9%	49	44
50	MG	1	0.0%	+ 0.0%	–	1	0.0%	– 50.0%	50	49
–	Others	1,534	0.4%	+ 171.5%	–	2,651	0.3%	+ 185.1%	–	–

Japan February 2026 – regular cars:

Pos	Model	Feb-26	/25	Jan	2026	/25	Pos	FY25
1	Toyota Yaris/Cross	11,280	– 26.0%	1	22,472	– 28.7%	1	1
2	Toyota Sienta	9,770	– 7.3%	2	19,915	– 1.1%	2	3
3	Toyota Corolla/Cross	9,699	– 32.0%	4	18,917	– 33.1%	3	2
4	Toyota Raize	8,726	+ 9.1%	3	17,965	+ 21.5%	4	4
5	Honda Freed	8,420	– 4.5%	8	15,555	– 5.9%	5	6
6	Toyota Voxy	8,196	+ 27.5%	7	15,386	+ 21.1%	6	9
7	Toyota Roomy	7,448	– 4.5%	6	15,142	+ 7.7%	7	5
8	Nissan Serena	7,224	+ 0.5%	11	13,487	– 2.8%	9	11
9	Toyota Noah	6,889	– 4.3%	9	13,328	+ 0.1%	10	8
10	Nissan Note	6,841	– 15.6%	13	12,555	– 23.4%	12	10
11	Honda Vezel	6,726	+ 10.1%	12	12,754	+ 12.1%	11	13
12	Toyota Alphard	6,206	– 22.8%	5	14,066	– 21.4%	8	7
13	Suzuki Jimny Wagon	5,894	+ 133.1%	10	12,216	+ 159.4%	13	21
14	Toyota Aqua	5,596	– 26.6%	14	10,864	– 22.4%	14	12
15	Toyota Harrier	5,183	– 18.1%	16	9,861	– 13.8%	16	18
16	Honda StepWGN	4,824	– 13.9%	15	10,029	+ 7.2%	15	15
17	Suzuki Solio	4,498	– 17.8%	17	8,954	– 20.1%	17	17
18	Toyota Prius	4,319	– 44.7%	20	8,422	– 47.5%	18	14
19	Toyota RAV4	4,111	+ 71.9%	35	5,657	+ 25.1%	23	25
20	Honda Fit	3,885	– 9.1%	21	7,320	– 7.3%	21	19
21	Mitsubishi Delica D5	3,378	+ 46.3%	26	5,451	+ 24.0%	24	29
22	Toyota Crown	3,206	– 32.4%	19	7,535	– 24.4%	19	16
23	Toyota Land Cruiser W	3,048	– 15.0%	18	7,433	– 13.9%	20	20
24	Subaru Forester	2,754	+ 5.5%	34	4,300	– 1.3%	27	23
25	Mazda CX-5	2,714	+ 0.9%	24	5,213	+ 3.5%	25	28
26	Toyota Vellfire	2,390	– 25.2%	22	5,707	– 3.3%	22	22
27	Nissan X-Trail	2,106	– 3.0%	29	3,727	– 13.3%	29	34
28	Mazda2	2,090	– 2.9%	36	3,476	– 18.8%	31	30
29	Suzuki Xbee	2,073	+ 94.8%	25	4,278	+ 116.1%	28	38
30	Toyota bZ4X	2,070	+ 8900.0%	28	3,721	+ 7652.1%	30	n/a
31	Subaru Impreza	1,945	– 34.8%	23	4,522	– 18.2%	26	24
32	Suzuki Swift	1,790	– 30.4%	32	3,349	– 32.5%	32	26
33	Honda WR-V	1,595	– 46.2%	27	3,283	– 45.5%	33	27
34	Honda ZR-V	1,567	– 36.5%	43	2,449	– 47.2%	39	32
35	Daihatsu Rocky	1,545	+ 6.3%	31	3,118	+ 2.5%	34	37
36	Lexus NX350H	1,524	– 24.7%	38	2,851	– 33.6%	37	33
37	Lexus LBX	1,380	– 24.3%	33	2,937	– 14.3%	35	31
38	Honda Civic	1,295	– 12.7%	30	2,884	– 13.8%	36	36
39	Mazda CX-30	1,262	– 22.1%	41	2,304	– 16.9%	40	40
40	Mazda3	1,176	– 15.1%	n/a	n/a	n/a	n/a	41
41	Nissan Leaf	1,175	+ 271.8%	37	2,551	+ 233.5%	38	n/a
42	Suzuki Fronx	1,137	– 25.5%	40	2,181	– 25.2%	41	35
43	Subaru Levorg	1,059	– 34.0%	39	2,126	– 16.6%	42	39
44	Mazda MX-5 (Roadster)	888	+ 48.2%	44	1,728	+ 43.3%	43	43
45	Mitsubishi Outlander	856	+ 67.2%	45	1,679	– 3.1%	44	48
46	Daihatsu Thor	719	+ 1.6%	n/a	n/a	n/a	n/a	n/a
47	Toyota Hiace W	705	+ 178.7%	n/a	n/a	n/a	n/a	46
48	Nissan Kicks	676	– 39.2%	50	1,361	– 39.5%	n/a	45
49	Honda Odyssey	670	– 32.3%	49	1,408	– 22.3%	n/a	47
50	Mazda CX-60	639	– 71.2%	47	1,437	– 39.0%	45	42

Japan February 2026 – kei cars:

Pos	Model	Feb-26	/25	Jan	2026	/25	Pos	FY25
1	Honda N-BOX	18,507	– 1.7%	1	35,041	– 0.5%	1	1
2	Suzuki Spacia	14,441	– 8.1%	2	28,489	– 6.9%	2	2
3	Daihatsu Move	11,400	+ 39.4%	3	21,933	+ 33.5%	3	4
4	Daihatsu Tanto	11,221	– 9.5%	4	21,484	– 11.9%	4	3
5	Nissan Roox	9,523	+ 35.1%	5	18,851	+ 38.0%	5	7
6	Suzuki Hustler	7,894	– 8.1%	6	15,024	– 7.9%	6	5
7	Suzuki WagonR	5,585	– 20.0%	8	10,543	– 16.8%	8	6
8	Mitsubishi Delica Mini/eK	5,446	+ 20.8%	7	10,818	+ 26.0%	7	8
9	Nissan Dayz	4,953	+ 16.5%	12	8,360	– 3.0%	11	13
10	Daihatsu Mira	4,805	– 4.5%	9	9,061	– 5.6%	9	10
11	Suzuki Alto	4,625	– 23.8%	10	8,463	– 23.0%	10	9
12	Daihatsu Taft	3,894	– 26.5%	11	7,643	– 27.6%	12	12
13	Suzuki Jimny	2,601	– 45.8%	13	5,413	– 41.1%	13	11
14	Honda N-WGN	1,914	– 12.0%	14	3,879	– 7.4%	14	14
15	Suzuki Every Wagon	1,812	+ 4.6%	15	3,486	+ 3.5%	15	15
16	Honda N-ONE	1,734	+ 44.1%	16	3,124	+ 42.6%	16	16
17	Mazda Flair Wagon	1,435	– 4.7%	17	2,738	– 5.2%	17	18
18	Nissan Sakura	752	– 57.3%	20	1,422	– 64.9%	19	17
19	Toyota Pixis	733	– 1.5%	21	1,352	+ 4.8%	20	19
20	Daihatsu Copen	711	+ 112.9%	19	1,424	+ 93.2%	18	22
21	Nissan Clipper Rio	711	+ 5.2%	22	1,185	– 10.6%	22	21
22	Mazda Flair Crossover	547	– 14.1%	23	1,020	– 24.2%	23	20
23	Subaru Stella	520	new	18	1,284	new	21	25
24	Mazda Carol	323	– 4.4%	24	760	+ 18.4%	24	24
25	Mazda Flair	272	+ 30.8%	25	681	+ 30.5%	25	26
26	Subaru Pleo	233	– 0.9%	27	410	– 10.5%	26	27
27	Mitsubishi eK Cross EV	205	– 18.0%	28	299	– 41.4%	28	28
28	Subaru Chiffon	164	– 70.2%	26	369	– 66.0%	27	23
29	Toyota Copen GR Sport	92	+ 10.8%	29	176	+ 46.7%	29	30
30	Mazda Scrum Wagon	81	– 38.2%	30	154	– 36.1%	30	29
31	Mitsubishi Town Box	35	– 30.0%	31	72	– 17.2%	31	31

Sources: JADA, JMVA, JAIA

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