Dua Lipa accuses Samsung of using her likeness to influence TV buyers
Dua Lipa has filed a $15 million lawsuit against Samsung. The famous singer and songwriter accused Samsung of using her image on TV boxes without permission in a campaign that allegedly helped drive consumer purchases.
The complaint by Dua Lipa was filed Friday in the Central District of California and centers on Samsung TV boxes that allegedly featured a backstage photograph of the singer taken during the 2024 Austin City Limits Festival.
According to the filing, Lipa never approved the use of the image and was not compensated for it. The lawsuit argues that Samsung used Lipa’s likeness in a broad retail marketing push tied to its television business.
The filing claims Samsung placed her image directly on cardboard TV boxes distributed to consumers beginning last year. Lipa’s legal team says the placement created the impression that she endorsed Samsung TVs.
The complaint states she had “no say, control, or input whatsoever” regarding the campaign.
The suit also claims the singer attempted to stop the use of the image after learning about it, but Samsung allegedly refused to comply. Court documents describe the company’s response as “dismissive and callous.”
Lipa is alleging copyright infringement tied to the photograph itself. The complaint also raises claims under the federal Lanham Act, which governs false endorsement and trademark-related disputes in the US.
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