Fairmont Hotels & Resorts Debuts in Vietnam with Fairmont Hanoi — A New Benchmark for Luxury Travel

Fairmont Hotels & Resorts has officially launched Fairmont Hanoi — its *first property in Vietnam — marking a historic entry for the luxury brand into Southeast Asia’s rapidly growing travel market. The 5‑star hotel is situated in Hanoi’s Old Quarter, steps from Hoàn Kiếm Lake, and features 241 guest rooms, 38 Fairmont Gold rooms and 12 suites, along with eight restaurants and bars, a wellness facility, and the largest pillarless ballroom in the area. Designed by Perkins Eastman and Aston Design, the property blends local cultural heritage with contemporary luxury and is expected to drive upscale tourism, business events, and international traveller interest in Vietnam’s capital.

Introduction: A Milestone for Vietnam’s Travel and Hospitality Sector

Vietnam’s tourism and luxury hospitality landscape received a significant boost with the opening of Fairmont Hanoi in February 2026, ushering in Fairmont Hotels & Resorts’ first ever property in the country. This major development — backed by global hospitality group Accor and owned locally by GELEX Group — places a world‑class luxury hotel squarely in the heart of Hanoi’s Old Quarter, near the iconic Hoàn Kiếm Lake. Positioned as a new hub for high‑end travellers, the hotel combines international service standards with local artistic influences, aiming to attract discerning tourists, international business travellers, and meetings‑incentives‑conventions‑events (MICE) demand in Vietnam’s cultural capital.

Elegant Accommodation and Design Inspired by Hanoi

Fairmont Hanoi comprises 241 stylish guest rooms, 38 Fairmont Gold rooms and 12 suites, each designed to reflect a fusion of luxury and Vietnamese cultural context. The architecture, developed by Perkins Eastman and Aston Design, takes aesthetic inspiration from Hanoi’s enduring relationship with the Red River, balancing modern sophistication with heritage cues that echo the city’s historic legacy. The property’s interiors and public spaces aim to create a sense of calm and cultural immersion, while offering panoramic views over the Old Quarter or tranquil inner gardens. With its prime location, the hotel offers easy access to historic sites, buzzing street life, and local gastronomy, enhancing the visitor experience.

Dining, Wellness and Events

Fairmont Hanoi houses eight restaurants, bars and lounges, serving global and local cuisine. Signature venues include contemporary Vietnamese dining, Japanese and Italian options, complemented by vibrant social hubs like the Pool Terrace & Bar or the Fairmont Gold Lounge. The hotel also features the expansive Cirua Spa, Fitness & Wellness Club, offering holistic spa treatments, relaxation spaces and advanced fitness facilities. For business travelers and events, Fairmont Hanoi boasts Vietnam’s largest pillarless ballroom in the Old Quarter, alongside versatile meeting rooms and MICE spaces covering several thousand square meters, making it well‑suited for both cultural celebrations and corporate gatherings.

Travel Advantages for Visitors

The arrival of Fairmont Hanoi offers multiple benefits for travellers. Its central Old Quarter location places guests within walking distance of iconic attractions such as ancient temples, Hoàn Kiếm Lake, traditional markets and vibrant street culture — ideal for both first‑time tourists and returning visitors. The hotel’s luxury amenities, wellness offerings, and diverse culinary venues elevate the stay experience, catering to high‑end travellers seeking comfort and convenience. Business visitors benefit from premium event spaces and proximity to Hanoi’s commercial hubs, while international tourists enjoy world‑class hospitality standards paired with deep cultural immersion, making it easier to explore Hanoi’s rich heritage while enjoying top‑tier service.

Travel Disadvantages and Considerations

Despite its luxury appeal, there are considerations for travellers. High‑end hotels such as Fairmont Hanoi often command premium pricing, which may not suit budget‑minded visitors or long‑stay backpackers. Its focus on upscale experiences could mean that typical mid‑range travellers find more affordable options outside the Fairmont brand. In addition, while the hotel enhances Hanoi’s luxury market, travellers should be aware that Hanoi’s traffic and urban congestion — especially around the Old Quarter — may impact road transfers to and from Noi Bai International Airport, which typically takes around 35‑40 minutes depending on traffic. Advance planning for transit and reservations is recommended.

Impact on Vietnam’s Travel and Tourism Sector

Fairmont Hanoi’s opening signals Vietnam’s strengthening appeal as a global luxury travel destination. International hotel brands entering the Vietnamese market demonstrate confidence in both leisure and business travel demand. The hotel’s comprehensive offerings — from wellness and fine dining to MICE capabilities — are expected to attract high‑value travellers, contributing to longer stays and increased spending across the city. Its presence may encourage additional premium hospitality investments and support Vietnam’s broader tourism goals, which aim to diversify travel segments beyond budget or mid‑tier experiences. This development enhances Hanoi’s competitive position in Southeast Asia’s urban tourism landscape, alongside hubs like Bangkok, Singapore and Kuala Lumpur.

Conclusion: A New Chapter in Hanoi’s Luxury Travel Narrative

The launch of Fairmont Hanoi — Fairmont Hotels & Resorts’ first property in Vietnam — represents a defining moment for Hanoi’s hospitality industry. By seamlessly blending international luxury service with deep respect for Vietnamese culture and heritage, the hotel sets a new benchmark for travel experiences in the capital. While its premium positioning suits upscale visitors, the broader impact on tourism — including amplified global interest, enhanced cultural engagement and elevated event capabilities — resonates across travel segments. For travellers seeking refined comfort paired with rich local experience, Fairmont Hanoi offers a compelling destination in the heart of one of Southeast Asia’s most captivating cities.

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Ready to Explore Hanoi? Cebu Pacific’s New Flights Make It Easier Than Ever

Starting May 2, 2026, travelers in North and Central Luzon will have a convenient new gateway to Vietnam, thanks to Cebu Pacific’s launch of direct Clark (CRK)–Hanoi (HAN) flights. This new service, which will operate three times weekly, marks a significant milestone for the airline as it strengthens Clark’s role as a travel hub. With flights departing from Clark every Tuesday, Thursday, and Saturday, and returning from Hanoi every Wednesday, Friday, and Sunday, this new route enhances travel options for both leisure and business travelers.

The introduction of direct flights between Clark and Hanoi brings Hanoi into focus as Cebu Pacific’s fifth international destination from Clark, joining other major destinations such as Bangkok, Hong Kong, Tokyo, and Singapore. This move comes as part of Cebu Pacific’s broader strategy to increase its network in Vietnam, further bolstering the airline’s presence in Southeast Asia.

A New Connection Between Clark and Hanoi

With the new direct flights, travelers from northern and central Luzon will now have easier access to Vietnam’s capital. Before this route was introduced, passengers in these regions would need to travel to Manila or other major hubs for connecting flights to Hanoi. This direct connection will save time, making it even more convenient for tourists to visit Hanoi and other attractions in Vietnam.

Hanoi, known for its blend of rich history, colonial architecture, and modern vibrancy, is one of Southeast Asia’s most fascinating destinations. The city is a cultural and historical center, with visitors flocking to its charming Old Quarter, the iconic Hoan Kiem Lake, and the majestic Temple of Literature. With the new direct flights from Clark, more travelers will be able to experience all that Hanoi has to offer, without the hassle of connecting flights.

Discovering Hanoi’s Rich Culture and Stunning Landscapes

Hanoi, Vietnam’s second-largest city, offers a fascinating mix of culture, cuisine, and history. The city is famous for its French colonial architecture, vibrant street food scene, and serene lakes and parks. Popular tourist spots include the Ho Chi Minh Mausoleum, where visitors can learn about Vietnam’s revolutionary leader, and the famous Old Quarter, where narrow streets are lined with shops selling local handicrafts, textiles, and street food.

Beyond the city, Hanoi serves as a gateway to several of Vietnam’s most stunning natural wonders. Day trips from Hanoi offer the opportunity to explore Ha Long Bay, a UNESCO World Heritage site known for its towering limestone karsts and emerald green waters. Ninh Binh, another popular day trip, offers dramatic landscapes featuring rice paddies and ancient temples nestled among limestone mountains.

With the new Clark-Hanoi route, tourists will now find it easier to access these stunning natural landscapes, making it simpler for them to plan trips to both the city and the surrounding countryside.

Cebu Pacific Expands Its International Reach from Clark

This new route marks the airline’s fifth international destination from Clark and demonstrates Cebu Pacific’s commitment to strengthening the airport as a hub for regional and international travel. Clark, located in Pampanga, is a growing travel hub that is increasingly becoming an important gateway for travelers from northern and central Luzon, offering a more convenient option than traveling to Manila for international flights.

Cebu Pacific President and Chief Commercial Officer, Xander Lao, shared that the airline’s focus on Clark is a strategic effort to provide travelers with more convenient flight options. “Launching direct flights from Clark to Hanoi is an exciting milestone for Cebu Pacific as we continue to strengthen Clark as a hub,” he said. “This route enhances travel options from Clark, allowing passengers from north and central Luzon to reach Hanoi more easily.”

In addition to the Clark-Hanoi flights, Cebu Pacific also operates direct flights from Manila to Da Nang, Hanoi, and Ho Chi Minh City, as well as from Cebu to Ho Chi Minh City. These routes provide a wider range of options for travelers looking to visit various parts of Vietnam, reinforcing Cebu Pacific’s position as a key player in regional travel.

Special Promotion to Celebrate the New Route

To celebrate the launch of the Clark-Hanoi route, Cebu Pacific is offering a limited-time promotional Piso seat sale. From January 28 to February 1, 2026, travelers can book flights to Hanoi for as low as one Piso, with travel valid from May 2 to October 31, 2026. This promotional offer is designed to encourage early bookings, giving passengers the chance to secure affordable seats for their trip to Vietnam.

The Piso sale is just one of the many ways Cebu Pacific aims to make travel to Vietnam more accessible. With this offer, travelers from North and Central Luzon, as well as other parts of the Philippines, can take advantage of the new direct flights to Hanoi and explore all the wonders Vietnam has to offer at an affordable price.

Expanding Travel Choices for Filipino Tourists

The new Clark-Hanoi flights are just the latest in a series of new services from Cebu Pacific, aimed at expanding travel options for Filipino tourists. Whether traveling for leisure or business, the new route makes it easier than ever to explore Vietnam’s capital city and beyond. With more direct flights to Hanoi and other popular destinations in Vietnam, Cebu Pacific continues to enhance its regional network, providing more travel choices for Filipino passengers.

For travelers looking to explore Vietnam’s culture, cuisine, and natural beauty, the new Clark-Hanoi flights offer an easy, convenient way to get there. From the bustling streets of Hanoi to the tranquil waters of Ha Long Bay, the journey to Vietnam is now more accessible than ever before.

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Vietnam’s Vietjet Soars in 2025 — Robust Revenue Growth & International Flights Boost Travel Options

Vietjet Aviation Joint Stock Company reported a powerful financial performance in 2025, led by a 47 % year‑on‑year revenue increase in the fourth quarter and substantial expansion of its flight network. Financial statements show consolidated full‑year revenue of about VND 82.093 trillion (approx. US $3.16 billion) alongside profit growth, driven by wider global route coverage and lower fuel costs. The airline operated 153,000 flights in 2025, carrying 28.2 million passengers across 254 routes including 202 international connections — underlining rising demand for affordable air travel and enhancing Vietnam’s role in global aviation.

Vietnam’s home‑grown low‑cost airline Vietjet Aviation Joint Stock Company (HOSE: VJC) marked an exceptional 2025 business year, posting strong financial results and delivering significant global network expansion, according to recently released financial data. In the fourth quarter of 2025 alone, Vietjet’s revenue soared by 47 % year‑on‑year, reflecting resilient demand for both leisure and business travel across Asia and beyond.

The carrier’s performance underscores its operational strengths — especially its strategic expansion into new markets, aggressive route launches, and continued enhancement of international connectivity. This has broader implications for travellers, notably more choices, better pricing, and improved access to global destinations from key hubs like Ho Chi Minh City, Hanoi and other Asian gateway airports.

VIBRANT FINANCIAL PERFORMANCE

In 2025, Vietjet recorded consolidated revenue of approximately VND 82.093 trillion (around US $3.16 billion) and a separate gross profit of VND 8.213 trillion (~US $316 million). The airline’s net profit rose, exceeding its annual target and supporting ongoing growth strategies.

Full‑year financial statements show profit before tax and after tax grew by more than 40 % and 50 % respectively, compared with 2024, while consolidated assets and liquidity ratios remained strong — signs of resilient fundamentals amid challenging global aviation markets.

In Q4/2025, Vietjet carried more than 6.7 million passengers on 36,100 flights, contributing to its overall 28.2 million passenger total for the year — an increase of about 9 % over 2024.

EXPANDED GLOBAL NETWORK

A key driver of Vietjet’s growth has been network expansion. In 2025 the airline operated 254 routes, including 52 domestic and 202 international connections, launching 22 new routes to strategic markets such as Russia, Central Asia and China.

The wide reach has seen the carrier strengthen connections across Asia, while also enhancing links to major travel markets — giving travellers more choices and direct access to destinations including Beijing, Guangzhou, Manila and beyond.

This expansion reflects a broader trend of Vietnamese carriers opening new avenues for tourism, trade and cultural exchange — positioning Vietnam as a regional aviation hub.

TRAVEL ADVANTAGES — WHAT THIS MEANS FOR PASSENGERS

More Flight Options & Connectivity

Travelers benefit from new international services and more direct routes — reducing layovers, travel times and making global travel easier from Vietnam and Southeast Asia.

Improved Pricing Through Competition

As Vietjet expands its footprint, travellers can expect competitive airfare pricing and promotional ticket sales, especially on long‑haul or high‑demand routes.

Enhanced Regional Tourism Access

Visitors to Vietnam and Asia now enjoy more choices for regional city pairs, promoting tourism growth — from beach holidays to cultural city breaks and business journeys.

Broader Global Reach

With expanded services to Central Asia and China, passengers can connect more seamlessly with wider travel networks, opening up new travel markets and flexible multi‑destination holiday planning.

Strengthened Aviation Infrastructure

As Vietjet grows, its investment in fleet and operations also supports wider aviation industry capabilities in Vietnam, including workforce training and digital systems that can benefit service reliability.

DISADVANTAGES & TRAVELLERS’ CONCERNS

Capacity Congestion at Major Hubs

Rapid traveler uptake could strain airport facilities and lead to congestion at peak times if infrastructure doesn’t keep pace with network growth.

Service Variability on New Routes

Emerging routes may not see daily service or benefit from full onboard amenities initially — meaning availability or comfort levels might vary depending on aircraft type and market demand.

Fuel Price Uncertainty

While lower fuel costs supported 2025 profits, potential future volatility in global fuel markets can influence ticket pricing and airline cost structures — which may indirectly affect travellers.

Changes in Flight Schedules

Rapid expansion can lead to route cancellations or schedule shifts if demand projections change, requiring travelers to be flexible and informed.

CONCLUSION — TRAVELLER IMPACT SUMMARY

Vietjet’s strong 2025 results, highlighted by a 47 % revenue jump in Q4 and deliberate global network expansion, mark a pivotal year for the airline — and for travel markets across Asia. Offering more destinations, competitive pricing and improved access to key cities, the carrier’s performance points to more opportunities for travelers seeking affordable international connections and diversified travel choices.

While potential drawbacks such as capacity limits and evolving flight schedules remain, the overall trend benefits passengers through enhanced connectivity and more travel options — reinforcing Vietjet’s role in meeting growing aviation demand.

This development is Vietnam‑based news from the aviation sector, reflecting how one of the country’s largest carriers is shaping global travel patterns.

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Vietnam, Cambodia, Laos and Japan Offer Scenic Mekong River Cruises, Cultural Immersion and Historic Adventures on Emerald Cruises and Tours 2026-2027 Season: New Update

Emerald Cruises and Tours has opened bookings for its 2026-2027 Southeast Asia river cruise season, presenting travelers with a unique opportunity to explore Vietnam, Cambodia, Laos, and Japan in comfort and style. The new season blends scenic Mekong River voyages with curated land excursions, allowing guests to experience bustling cities, serene villages, and iconic landmarks across multiple countries. From sunrise tours at ancient temples to visits to vibrant local markets and traditional craft workshops, the itineraries are designed to offer an immersive cultural experience while maintaining the luxury and convenience of small-ship cruising.

The 2026-2027 collection offers 17 distinct itineraries, each thoughtfully designed to showcase the diverse landscapes, historic sites, and local traditions of Southeast Asia. Travelers can choose from shorter, focused river cruises or extended multi-country journeys, including the new 11-day Enchanting Mekong and Siem Reap cruise and the expanded 26-day Wonders of Japan, Vietnam, and Cambodia tour. Each itinerary blends onboard comfort with expertly curated excursions, allowing guests to experience both iconic destinations and hidden gems along the river and beyond.

The Emerald Harmony, a boutique river vessel, accommodates 84 guests and is specifically designed to navigate into the heart of Ho Chi Minh City, offering travelers a unique vantage point of the city’s riverside energy. The ship features modern, spacious cabins, elegantly designed public areas, and lounges that provide an ideal setting for relaxation while taking in the Mekong’s scenic vistas. Guests can select either an eight-day or 10-day Mekong cruise, with the longer green season option allowing for extended daytime sailing and deeper exploration of Cambodia’s riverside villages, waterways, and cultural highlights.

All onboard meals at lunch and dinner are included, along with beverages, creating a seamless dining experience. Excursions are designed to immerse travelers in the region’s culture, history, and traditions. Experiences include traditional dance performances in Siem Reap, sunrise tours of Angkor Wat, participation in Buddhist ceremonies, and observing monk blessings. Visitors can explore Gieng Island, visiting local incense workshops and traditional sampan-building yards, while guided tours of UNESCO World Heritage sites and bustling local markets offer insight into daily life and regional craftsmanship.

The Emerald DiscoverMORE program offers additional optional experiences for guests seeking a more interactive journey. Travelers can join cooking workshops in Hoi An, silk craft classes in Laos, and other hands-on activities that reveal regional customs, culinary traditions, and artisanal skills. These programs allow travelers to engage with local culture in a meaningful and personal way, extending the experience beyond sightseeing to hands-on participation.

Key itineraries for the season include the eight-day Majestic Mekong Cruise, 10-day Meandering Majestic Mekong Cruise, 24-day Grand Tour of Indochina, and the 26-day Wonders of Japan, Vietnam, and Cambodia. Each journey balances sightseeing, relaxation, and cultural engagement, allowing travelers to explore the region at a comfortable pace. The variety of itineraries ensures that both short-term travelers and those seeking multi-week adventures can find an option suited to their preferences.

Emerald Cruises and Tours has designed its Southeast Asia offerings to combine convenience, luxury, and authenticity. Small ship size, curated excursions, and attentive service allow travelers to experience the Mekong River and surrounding regions in a way that larger ships and standard tours cannot replicate. Guests can enjoy intimate encounters with local communities, scenic river landscapes, historic sites, and traditional performances while remaining in the comfort of well-appointed accommodations.

With bookings now open for the 2026-2027 season, travelers have the opportunity to secure their preferred journeys and plan immersive trips that combine adventure, culture, and leisure. The season provides a unique way to explore Southeast Asia’s rivers, vibrant markets, historic temples, and scenic landscapes, offering both structured excursions and flexible free time for independent exploration.

The 2026-2027 Southeast Asia season highlights the growing appeal of river cruising as a way to experience a region in a personal and connected manner. By pairing small ship luxury with curated cultural experiences, the itineraries allow travelers to uncover both famous landmarks and off-the-beaten-path destinations. Guests can expect immersive encounters with local traditions, cuisine, and art, alongside panoramic views of lush riverbanks and serene waterways, all within a seamless, well-organized travel framework.

Emerald Cruises and Tours’ upcoming season represents a modern approach to river cruising, emphasizing cultural depth, scenic beauty, and travel comfort. The combination of immersive excursions, onboard amenities, and carefully planned itineraries ensures that each journey is not only memorable but also enriching. Travelers can enjoy the Mekong River, Cambodia’s villages, Vietnamese cities, and Japanese landscapes while experiencing the region’s history, customs, and artistry firsthand.

The 2026-2027 Southeast Asia river cruise season is now available for booking, offering travelers an exceptional opportunity to explore one of the world’s most captivating regions with both ease and depth. With a balance of comfort, cultural immersion, and scenic exploration, the new itineraries provide a distinctive travel experience that blends adventure, education, and relaxation along the Mekong River and beyond.

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Vietnamese Travelers Flock to Japan, Setting New Tourism Record as the Country is Crowned ‘Most Favorite Destination’ Globally

Japan, the country renowned for its rich cultural heritage, stunning landscapes, and cutting-edge technology, has once again proven its irresistible allure to travelers worldwide. In 2025, the country achieved an impressive milestone, welcoming a record 678,500 visitors from Vietnam. This influx of tourists marks a 9.2% increase from the previous year, making it the highest number of Vietnamese visitors to Japan since the pre-pandemic era of 2019. Despite economic challenges and unpredictable weather patterns, the Vietnamese market continues to show a strong upward trajectory, further solidifying Japan’s status as a favorite destination for Southeast Asian travelers.

Unveiling the Surge in Vietnamese Travel to Japan

Vietnam’s growing interest in Japan as a travel destination is a result of a variety of factors. One significant contributor is the increase in flight frequencies between the two countries. Several Vietnamese airlines, including VietJet Air and Vietnam Airlines, launched new direct routes to major Japanese cities like Tokyo, Osaka, and Fukuoka in 2025. These enhanced flight options have made travel between Vietnam and Japan more accessible, convenient, and affordable, thus encouraging more Vietnamese nationals to explore the Land of the Rising Sun.

The Japanese government, through the Japan National Tourism Organization (JNTO), has also played a crucial role in fostering this growth. The JNTO’s marketing campaigns, aimed at highlighting Japan’s diverse attractions—from cherry blossoms and bustling cities to serene temples and historical landmarks—have resonated deeply with Vietnamese travelers. The allure of experiencing Japan’s unique blend of ancient traditions and modern marvels has made it an irresistible choice for tourists from Vietnam, where the desire for travel and adventure is ever-growing.

Japan’s Tourism Resilience Amidst Global Uncertainty

Despite economic uncertainties, particularly in the wake of global inflation and supply chain disruptions, Japan’s tourism sector has demonstrated remarkable resilience. The country surpassed the milestone of 42.7 million international visitors in 2025, outpacing the previous record of 37 million set in 2024. This remarkable surge in international arrivals is largely attributed to Japan’s strategic efforts in promoting the country as a top-tier travel destination, particularly through favorable exchange rates like the weakened yen, which has made travel more affordable for international tourists.

Moreover, Japan’s tourism recovery has been bolstered by the government’s focused initiatives to enhance visitor experiences. From revitalizing historical sites to creating new, immersive cultural experiences, Japan continues to cater to a diverse range of interests. The expansion of direct flight routes and the development of tourist infrastructure in key cities have also played an essential role in the country’s tourism success.

For Vietnamese travelers, Japan offers a wide range of attractions that appeal to various interests. Whether it’s the natural beauty of Hokkaido’s snowy mountains or the historical charm of Kyoto’s ancient temples, Vietnam’s growing middle class finds much to explore and admire in Japan. The country’s rich cultural tapestry, its impeccable transportation network, and world-class hospitality make it a compelling destination for all types of travelers.

Vietnamese Tourism Boom and Regional Trends

Vietnam’s outbound tourism has been experiencing impressive growth in recent years. According to data from Vietnam’s General Statistics Office, 6.7 million Vietnamese traveled abroad in 2025, a remarkable 26.4% increase from the previous year. While destinations across Asia continue to dominate Vietnamese travel preferences, Japan stands out as a consistent favorite, accounting for a significant portion of these overseas trips.

The rising middle class in Vietnam, along with increasing disposable incomes, has resulted in more Vietnamese seeking international travel opportunities. Japan’s proximity to Vietnam, along with its cultural ties, makes it a natural choice for those looking to explore new horizons. This surge in outbound travel is not just limited to Japan; destinations like South Korea, Thailand, and Singapore are also seeing increased interest from Vietnamese travelers, reflecting a broader regional trend of Southeast Asians venturing beyond their borders.

A Future of Continued Growth for Vietnam-Japan Tourism

Looking ahead, the Vietnam-Japan travel market shows no signs of slowing down. The Vietnamese government’s ongoing economic growth, coupled with an increasingly globalized population, suggests that more Vietnamese nationals will continue to explore international destinations, with Japan remaining a top choice.

Additionally, Japan’s tourism authorities are expected to expand their efforts to further cater to Southeast Asian markets, including Vietnam. Increased marketing campaigns, more flight connections, and the development of specialized tourism products will likely ensure that Japan retains its position as one of the most visited destinations for Vietnamese tourists.

In conclusion, Japan’s tourism sector has firmly re-established itself as a major player in the global travel market, and its increasing appeal to Vietnamese tourists is a testament to the enduring fascination the country holds. With continued efforts to promote accessibility and unique travel experiences, Japan is set to welcome even more Vietnamese travelers in the coming years, further cementing the relationship between the two nations and ensuring the sustainability of this thriving tourism market.

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Luxury, Innovation, and Sustainability: Mường Thanh Group Sets the Stage for a New Era in Vietnam’s Hospitality Industry

Mường Thanh Group, one of Vietnam’s premier hotel chains, continues its rapid growth trajectory under the leadership of Đàm Thận Tiệp, the Deputy Director of Sales at Mường Thanh Group. The company is further solidifying its position as a key player in Vietnam’s tourism and hospitality industry. With a strategic focus on luxury properties, Mường Thanh Group aims to cater to the growing demand for high-end tourism, while also making strides in sustainability and technological innovation. Spanning from Cao Bằng in the north to Cà Mau in the south, the group’s expanding presence is set to redefine luxury stays and large-scale events in Vietnam’s burgeoning tourism sector.

Broad National Reach and Luxury Hotel Development

Mường Thanh Group’s extensive network of hotels covers all regions of Vietnam, making it one of the most widespread chains in the country. The group’s strategic focus is on luxury properties, particularly in five-star segments, situated in prime tourist destinations and developing resort areas. This commitment to quality is reflected in the growing portfolio of hotels in both established and emerging locations.

Key new developments are planned for major Vietnamese cities such as Ho Chi Minh City, Hanoi, and coastal destinations like Cửa Lò, alongside heritage sites like Ninh Bình. These developments cater to the increasing demand for luxury tourism and are expected to enhance Vietnam’s appeal as a global destination. The group’s emphasis on prime locations ensures that guests have access to top-tier accommodations, whether visiting for leisure, business, or both.

MICE Tourism at the Heart of Mường Thanh’s Strategy

In addition to its focus on luxury tourism, Mường Thanh Group is also positioning itself as a leader in the Meetings, Incentives, Conferences, and Exhibitions (MICE) market. The group operates 66 hotels across Vietnam, each equipped with state-of-the-art conference facilities. With venues that can host up to 1,500 people, Mường Thanh Group is well-equipped to handle large-scale corporate events, government meetings, and international conferences.

This focus on MICE tourism is part of a broader effort to attract high-profile international events and foster economic growth through tourism. Mường Thanh Group’s advanced infrastructure, including column-free halls and modern sound equipment, makes it a preferred venue for large gatherings. The company’s ability to host significant events also gives it a competitive edge in the tourism market, drawing both corporate clients and international visitors to Vietnam.

Strategic Partnerships Boosting Global Reach

Mường Thanh Group’s collaboration with some of the biggest names in the travel industry has helped the group expand its market reach both domestically and internationally. The chain has formed strategic partnerships with prominent travel agencies and online travel platforms, including Saigon Tourism, Vietravel, Vietnam Airlines, and OTAs like Booking.com, Agoda, and Expedia. These partnerships are key to enhancing distribution, ensuring that Mường Thanh Group’s offerings are accessible to both local and global travelers.

Through these collaborations, Mường Thanh Group is also engaging with new partners at major tourism exhibitions, including ITC Ho Chi Minh, to further extend its market influence. These efforts highlight Mường Thanh Group’s strategy to leverage technology and advertising to strengthen its position in the competitive hospitality market.

Sustainable Practices and Innovation in Hospitality

Environmental sustainability is another cornerstone of Mường Thanh Group’s business model. The group is committed to developing “green hotels” that align with national initiatives to promote eco-friendly tourism. This includes phasing out single-use plastics in hotel operations and incorporating eco-friendly practices by 2026. Mường Thanh Group is also implementing advanced technologies, such as Face ID for contactless check-ins, which not only enhances the guest experience but also contributes to reducing waste and improving efficiency.

The adoption of AI technologies to streamline hotel operations is another aspect of Mường Thanh Group’s forward-thinking approach. By integrating artificial intelligence in its day-to-day operations, the group aims to provide superior service while maintaining a sustainable and innovative environment for guests.

Expanding Vietnam’s Tourism Appeal

As Mường Thanh Group continues to expand and innovate, it is playing a crucial role in shaping the future of Vietnam’s tourism landscape. The group’s focus on luxury accommodations, cutting-edge conference facilities, and strategic partnerships positions it to capitalize on the growing demand for high-end tourism and large-scale events. Moreover, its commitment to sustainability and technological advancements ensures that Mường Thanh Group remains at the forefront of the hospitality industry.

The group’s ongoing expansion, particularly in high-demand destinations across the country, underscores Vietnam’s potential as a global tourism hub. With Mường Thanh Group’s focus on luxury, MICE tourism, and sustainable practices, the future of Vietnam’s tourism industry looks bright, attracting both international visitors and high-profile events to the country.

Conclusion

Mường Thanh Group’s ambitious growth plans are a testament to the evolving tourism sector in Vietnam. As the company enhances its offerings in luxury hospitality, MICE tourism, and sustainability, it plays a pivotal role in elevating the nation’s appeal to travelers worldwide. With its growing network, strategic partnerships, and technological innovations, Mường Thanh Group is setting new standards for tourism and hospitality in Vietnam in an interview with TTW.

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Vietnam Tourism Sees Twenty Percent Growth, Welcoming a Record Twenty-Two Million International Visitors

In 2025, Vietnam secured an extraordinary 20% growth in international tourism, boosted by a record high of 21.2 million international arrivals.

This underscores the country’s enhanced international prominence and tourism potential in the Southeast Asia region. Vietnam’s latest tourism metrics further establish the country’s impressive recovery from the pandemic and strong positioning on the global tourism map.

An Impeccable 20% Growth Despite Global Tourism Challenges

2025 was a rewarding year for Vietnam tourism as the country impressed the region by maintaining a strong and sustainable recovery and achieving 20% growth in international arrivals. This growth was also noticeable in the wider Southeast Asia region, as it reflected a solid post-pandemic recovery for the tourism sector. In spite of prevailing global challenges, the ever-increasing number of incoming tourists has also seen Vietnam’s tourism sector gain a well-deserved reputation as one of the fastest-growing sectors in Southeast Asia.

The heightened tourist arrivals have also seen record number of visits to Ho Chi Minh City, Da Nang, and Hanoi, amongst other cities. In addition to their cultural heritage, modern city infrastructure further enhances the cities’ tourism offerings. They also continue as major contributors to Vietnam’s tourism industry.

China and South Korea Contribute to Visitor Growth

Vietnam’s tourism grew 20% in 2025, especially due to increased visits from China and South Korea, its largest tourism markets. China and South Korea provided the most visitors as China alone accounted for 25% of the total foreign arrivals. This contributor to the growth also demonstrates that the country has a wide range of tourism offerings, including culture and history, beaches, and food tourism.

Multiple reasons explain the growth in Vietnam’s tourism to 20%, and the most important was Vietnam’s new and relaxed visa policies. The government issued a 90-day, multiple-entry e-visa in 2023, making tourism to Vietnam much easier.

Additionally, the length of visa-free travel for tourists from Belgium, Croatia, the Czech Republic, Hungary, Luxembourg, the Netherlands, Poland, Romania, Slovakia, Slovenia, and Switzerland increased to 45 days. As a result, the number of tourists from these European countries increased and thus fueled the growth in Vietnam’s tourism by the same 20%.

How Increased Flight Accessibility Contributes to Growth

Increased international flights to Vietnam combined with loosened visa regulations have directly contributed to the rise of tourism by 20%. Philippine Airlines, Myanmar Airways, Emirates, and Scoot are major airlines that have added new routes to Da Nang, Vietnam, and other key cities, which provides international travelers with more accessible options. Increased international flights have been beneficial for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism to Da Nang, which has seen a rise in both business and leisure tourism.

There are now more direct international flights to Da Nang International Airport than ever before. Da Nang has also seen more international travelers as they have over 2,200 tourist accommodations including higher-end hotels and resorts. This also contributes to the increase in tourism by 20%.

Why Da Nang Stands Out in Vietnam’s Tourism Growth

In the past year, Da Nang has become one of the fastest-growing tourist hotspots in Vietnam. Da Nang’s strategic location in Central Vietnam and easy access to all the major international airports in the region makes it easy to plan a trip to Da Nang. Because of Da Nang’s modern facilities, it is a suitable place to host events for international travelers.

From the past year, the number of hotels in Da Nang has reached 140. With this growth, Da Nang’s potential to host international events will also continue to grow. Da Nang is also home to several high-end resorts, like the Furama Resort, and high-end event venues, like the Ariyana Convention Centre. Because of this, Da Nang has become a popular destination for business travelers and international conferences, fueling Vietnam’s tourism growth by 20%.

Middle-Class Affluence Reflected in Outbound Travel Trends

Along with an increase in international tourism, Vietnam has also seen an increase in outbound travel. Over 6.7 million Vietnamese people traveled abroad in 2025, with South Korea and Japan being top destinations. The increase in outbound travel is an indicator of an emerging middle class and growing affluence within the Vietnamese economy. As Vietnamese travelers visit more international destinations, the Vietnam tourism industry is maturing and diversifying, and benefiting domestic and international tourism.

The post Vietnam Tourism Sees Twenty Percent Growth, Welcoming a Record Twenty-Two Million International Visitors appeared first on Travel And Tour World.

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