Kenya Airways Propels Kenya Sports Tourism Forward With Strategic Aviation‑Led Growth Plan

Kenya Airways, which serves as the national airline of Kenya, establishes itself as a major tourist attraction which helps the country develop into a high-end sports travel destination while the airline develops into a key driver for sustainable tourism development. Captain George Kamal, who serves as the current Acting Group Managing Director and Chief Executive Officer, leads the national airline to develop air travel connections that support international sports events, which will establish Kenya as a year-round destination for sports fans and vacationers. This approach reinforces Kenya’s unique blend of scenic landscapes, cultural depth and competitive athletics in tourism marketing.

Kenya Airways and National Strategy: Linking Aviation to Tourism

Kenya Airways is recognised internationally as Kenya’s flag carrier and a member of the SkyTeam Alliance, operating flights to over 40 destinations worldwide from its Nairobi hub. The airline’s current strategy emphasises sports tourism as an economic lever rather than a branding exercise. During recent high‑profile sporting engagements, company leadership underscored that aviation plays a central role in bridging sport, tourism and trade, a core component of the nation’s broader tourism development agenda.

Acting CEO Captain George Kamal articulated that Kenya Airways’ involvement in sports is intentionally designed to elevate Kenya’s global tourism profile, attract high‑value travellers and stimulate return visitation through multi‑sector experiences that combine sport with nature, culture and leisure.

Sports Sponsorship: Beyond Logos to Experience

Unlike traditional sponsorships that focus mainly on branding, Kenya Airways has taken a holistic approach to engaging with sports tourism. The airline has publicly supported professional Kenyan golfers such as Justus Madoya, Dismas Indiza, Isaiah Otuke and Jacob Okello, helping local athletes gain exposure and compete on international circuits such as the DP World Tour.

This strategy aligns with Kenya Airways’ commitment to integrating Kenya’s rich athletic talent into its broader tourism proposition, encouraging global sports enthusiasts not simply to visit for an event, but to explore additional tourism experiences. By facilitating seamless travel to and from major events, the airline enables visiting teams, fans and sports travellers to experience Kenya’s attractions and consider longer stays.

Magical Kenya Open: A Flagship Platform for Sports Tourism

A cornerstone of Kenya Airways’ sports tourism engagement is its partnership with the Magical Kenya Open, an internationally recognised golf tournament held at the prestigious Karen Country Club in Nairobi. As the Official Airline Partner for multiple years, the airline has played an instrumental role in ensuring the event’s global accessibility by flying in participants, officials and spectators with tailored support offered across its network.

In addition to traditional aviation support, Kenya Airways has utilised these flagship events as platforms to showcase Kenya’s hospitality, landscapes and tourism potential to key international markets. Through in‑kind provisions such as discounted travel and logistics support, the airline enhances both the visitor experience and Kenya’s reputation as a sporting and tourism destination.

KQ Holidays: Integrating Sports with Safari & Culture

To strengthen its sports tourism offering, Kenya Airways has developed KQ Holidays, a comprehensive travel platform that bundles flights with curated experiences such as safaris, coastal escapes and cultural tours. This initiative reflects a deliberate strategy to extend visitor stays and enrich tourism value by encouraging sports travellers to discover Kenya’s natural wonders and heritage alongside sporting events.

KQ Holidays is positioned to attract both international visitors and domestic travellers, encouraging diversified travel itineraries that pair sporting events with iconic tourism sites across the country. This integrated product strategy aims to generate sustainable tourism demand and elevate Kenya’s status as a multi‑experience destination.

Global Aviation Comparisons: A National Growth Imperative

In articulating the airline’s vision, Captain Kamal has drawn parallels with other national carriers that have successfully leveraged aviation as an economic engine for tourism. He referenced carriers such as Emirates in Dubai and Ethiopian Airlines in Addis Ababa as exemplars of how national airlines can drive tourism and trade growth at scale.

By positioning Kenya Airways as a pivotal contributor to tourism development, the airline aims to anchor Kenya’s narrative in the competitive global tourism market using air connectivity not just as transportation infrastructure but as a catalyst for economic activity.

Overcoming Challenges and Scaling Up

Despite global aviation challenges including aircraft capacity constraints, the airline’s leadership remains optimistic about the growth trajectory of Kenya Airways within sports tourism. Plans are in motion to expand the airline’s role over the next five years by broadening sponsorship portfolios, supporting a wider array of sporting disciplines and deepening partnerships with international sports bodies.

This forward‑looking approach is geared toward making Kenya a preferred destination for global sports events, while stimulating visitor numbers year‑round.

Sports Tourism as a Gateway to Inclusive Growth

At its core, Kenya Airways’ strategy reframes sports tourism as a sustainable economic strategy rather than a transactional marketing exercise. By enabling connectivity, supporting athletes and creating immersive travel experiences, the airline envisages a tourism ecosystem where sport and culture attract international visitors across seasons. As this integrated approach gains momentum, Kenya stands to benefit from increased global visibility, diversified tourism flows and enhanced economic linkage between aviation, hospitality and sporting excellence.

Bottom Line

Kenya Airways redefines national carrier functions for tourist development by establishing itself as a strategic partner which unlocks Kenya’s sports tourism development. The airline uses targeted sponsorships and integrated travel packages and multi-sector partnership to enhance Kenya’s worldwide attractiveness while increasing visitor numbers and supporting economic development.

Image Credit: Kenya Airways

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Chicago’s Northalsted District Set To Welcome Two New Hotels, Boosting LGBTQ+ Tourism With Vibrant Offerings

The Northalsted District of Chicago continues its tradition as a prime destination for LGBTQ+ culture and its active nightlife scene. The district will receive two new luxury hotel developments which will enhance its status as a queer cultural center by offering high-end accommodations designed specifically for LGBTQ+ guests. The upcoming development will attract more visitors to the region by providing them with accommodations that offer authentic experiences of the local culture and community.

Tryst Hospitality’s Boutique Hotel: A Community-Centric Approach

One of the standout developments is the proposed Tryst Hotel, a five-story, 21-room boutique hotel at 3350-3352 N. Halsted St. Situated in the heart of the district, the site was once home to the popular D.S. Tequila, which closed in late 2023 after more than a decade in business. The hotel development is set to provide not only luxury accommodations but also a new restaurant, nightclub, and an enclosed rooftop with a pool and bar, making it a year-round destination.

Tryst Hospitality, which acquired the property in 2024, aims to create a space that reflects the energy and spirit of Northalsted. The company is no stranger to developing LGBTQ+-focused properties, with previous ventures in Puerto Vallarta, Mexico, and San Juan, Puerto Rico. Tryst Hotels are also planned for other LGBTQ+-friendly destinations, including Fire Island, New York, and Provincetown, Massachusetts. According to Tristan Schukraft, founder and CEO of Tryst Hospitality, the new hotel will serve as a luxury gay hotel that matches the energy of Northalsted, a district that is considered one of the most dynamic queer villages in the world.

The hotel will feature modern, design-forward spaces with an intimate feel, offering visitors not just a place to sleep but a place to belong. The development has already received the necessary approvals from the City of Chicago, and Tryst Hospitality has started hosting community meetings to ensure the project aligns with the neighbourhood’s needs and vision.

The Backbeat Hotel: A Celebration of Chicago’s Music Legacy

In addition to Tryst Hospitality’s project, another exciting hotel development is underway nearby, the Backbeat Hotel. Approved by the Chicago City Council in March 2025, the Backbeat Hotel is set to open in 2028. The 50-room boutique hotel will be located at 3255 N. Halsted St., the site of the former Yoshi’s Café, which closed in 2021 after nearly 40 years of operation. This hotel promises to be a celebration of Chicago’s house music legacy, with the name Backbeat referencing the foundational rhythm of the genre.

The hotel will feature a rooftop pool and deck with stunning skyline views, a full-service restaurant, and a luxury lounge designed to transition seamlessly from day to night. The Backbeat Hotel aims to provide an immersive experience for guests, connecting them to the city’s deep musical roots. The developer behind this project, Allan O’Brien, is also a key figure in the local community, owning Men’s Room Chicago, a popular fashion store on Halsted Street.

Demolition of the old Yoshi’s Café building is expected to begin in the summer of 2026, with construction planned to take 18 months. Once complete, the Backbeat Hotel will offer a unique mix of luxury and cultural immersion, catering to both local and international visitors who want to explore Chicago’s musical history and LGBTQ+ culture.

A New Era for Northalsted’s Tourism Scene

These two hotel developments are poised to reshape Chicago’s Northalsted District, providing more than just new accommodations. They represent a wider effort to elevate the district as a global LGBTQ+ travel destination, attracting visitors who are looking for a blend of culture, luxury, and community. The hotels will create spaces that embrace the spirit of Northalsted while fostering a sense of connection for both locals and travelers.

For the LGBTQ+ community, these hotels will serve as a hub for socialising, cultural exchange, and entertainment, reinforcing the district’s identity as one of the world’s most vibrant queer communities. With both projects receiving approval and moving ahead full speed, Northalsted’s transformation is set to become one of the most exciting developments in Chicago’s tourism scene in the coming years.

The city of Chicago will become a top destination for LGBTQ+ travelers through its expansion of tourism options which include new boutique hotels. The new hotels will create an exceptional experience for visitors who come to enjoy Northalsted’s vibrant atmosphere or its local nightlife or its cultural attractions.

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Explora Journeys’ First World Cruise Generates Strong Early Demand, Signalling Growth For Luxury Cruises In 2029

Explora Journeys, the luxury cruise brand, has announced that its first-ever World Journey, set to sail from Dubai to Barcelona in 2029, has already generated impressive early bookings. The 128-night cruise, which will show the EXPLORA I ship traveling to new ports in Australia and New Zealand, has generated strong demand from important markets that include the United States and the United Kingdom and France. The initial achievement shows that people increasingly prefer to take long-duration luxury cruises which will drive Explora Journeys to expand its business operations.

Record Early Interest for World Journey

With more than 1,000 days still to go until departure, the inaugural world cruise has already experienced a substantial number of bookings. This highlights a clear demand for immersive, extended travel experiences, particularly as the cruise line expands its offerings beyond the Mediterranean and Caribbean. According to Anna Nash, President of Explora Journeys, the strong demand is not just a fleeting moment, but a reflection of what many customers have been asking for.

The cruise will be offered in three segments, with the option for travellers to end their journey in either New York (112 nights) or Miami (108 nights), before crossing the Atlantic to the European mainland. This flexibility adds a layer of convenience for potential customers, ensuring that those who may not wish to commit to the entire voyage can still enjoy an unforgettable experience.

The Growing Popularity of Ultra-Luxury Cruises

The demand for ultra-luxury cruises has also been evident in Explora Journeys’ recent Mediterranean seasons, with EXPLORA I and EXPLORA II nearing full capacity during their operations. Explora Journeys’ Mediterranean offerings, known for their high-end amenities and elegant design, are continuing to attract passengers in large numbers, especially those looking for a more refined travel experience.

According to Nash, the cruise line has sold out its summer Mediterranean season, and demand for its Caribbean itineraries was nearly at full capacity as well. This suggests that Explora Journeys is successfully carving out a niche in the ultra-luxury cruise market, and its focus on high-end services, expansive suites, and exclusive destinations is paying off.

Pricing Trends Reflect Strong Demand

As expected with the surge in bookings, pricing for Explora Journeys’ offerings has also increased. Nash confirmed that with the growing demand, the cost of bookings has risen, particularly for higher-level suite categories. This trend reflects the brand’s growing reputation and customer loyalty, as returning guests are opting to book at higher price points after experiencing the ship’s luxurious accommodations.

The Rise of Close-to-Departure Bookings

Explora Journeys has also noted a shift in booking patterns. While the average lead time for booking a cruise has traditionally been longer, recent trends suggest that more guests are booking closer to departure dates. With the average age of the line’s guests being in their mid-50s, many travellers are booking within six months of their sailings, with some even reserving their spots three months or less before setting off.

A Fleet Expansion to Meet Growing Demand

The success of the World Journey launch and the strong demand for Explora Journeys’ existing Mediterranean and Caribbean cruises has prompted the company to accelerate its fleet expansion. Explora III, the cruise line’s third ship, is set to launch in July 2026, further enhancing the cruise line’s ability to cater to growing demand.

Nash also revealed that Explora Journeys will soon be launching sales for EXPLORA VI, with the construction of the ship set to begin in early March 2026.

This fleet expansion is expected to enhance Explora Journeys’ capacity significantly, attracting more tourists to the brand while positioning it as a dominant player in the ultra-luxury cruise sector.

The Tourism Impact and Future Prospects for Explora Journeys

The launch of Explora Journeys’ World Journey represents more than just a milestone for the brand; it also marks a new era for the luxury cruise industry. Long-duration, luxurious voyages are becoming an increasingly popular choice for affluent travellers who are looking for more immersive travel experiences that extend beyond the usual week-long getaway.

By catering to this market, Explora Journeys is setting itself up for long-term success. As tourism recovery continues, demand for luxurious and immersive cruises is expected to grow, providing more opportunities for Explora Journeys to attract a global customer base. The company’s focus on unique destinations, personalised services, and luxury accommodations positions it perfectly to lead the way in this growing segment of the cruise industry.

Bottom Line

The early success of Explora Journeys’ first World Journey demonstrates that people increasingly prefer luxury cruises which provide long-term voyages and complete immersion experiences. Explora Journeys will achieve additional business growth in the competitive luxury cruise market because of strong market demand and its growing fleet and dedication to customized services. The brand will attract more high-end tourists who want exclusive maritime travel experiences because of its ongoing expansion and innovative development.

Image Credit: Explora Journeys

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The Ann Savannah In Savannah, US Appoints Leigh Anne Staden As General Manager To Enhance Guest Experience And Community Connections

The Ann Savannah, a standout property in Savannah’s Historic District, has announced the appointment of Leigh Anne Staden as General Manager, effective immediately. Staden will use her two decades of hotel management experience to improve guest satisfaction at this unique Marriott Bonvoy property through her skills in service excellence and team leadership and operational strategy.

A Proven Leader in Hospitality

Staden’s appointment marks a significant milestone for The Ann Savannah, an apartment-style hotel offering one to four-bedroom suites designed for long-term stays, wedding parties, and group travel. Staden’s career in the hospitality industry spans across full-service and select-service hotels, including her most recent position as General Manager of the Courtyard by Marriott Hilton Head Island. There, she was instrumental in opening the hotel and led it to achieve guest satisfaction scores that ranked in the top 10 percent of the Courtyard brand within its first year.

With a history of successful leadership roles at prominent hospitality companies such as LBA Hospitality, Schulte Hospitality, and Buffalo Lodging Associates, Staden has a proven track record in managing multi-property operations, developing complex revenue strategies, and mentoring rising leaders. These experiences make her a perfect fit for The Ann Savannah, where she will focus on strengthening the hotel’s position as a residential-style retreat in the heart of the city.

A Vision for Personalised Service

In her new role, Staden will lead The Ann Savannah in its mission to provide a unique residential experience that blends the comforts of home with the elevated standards of Marriott Bonvoy. The hotel is one of the few apartment-style accommodations in the Historic District, offering spacious suites with full kitchens, separate living and dining areas, and flexible layouts. It’s ideal for multigenerational families, extended stays, and those seeking a home-like atmosphere during their visit to Savannah.

Staden’s leadership will centre on cultivating a service culture that feels personal, warm, and deeply considered. By focusing on building meaningful connections within the local community, she aims to offer guests an immersive experience that allows them to explore Savannah as if they were residents. This will be accomplished through locally inspired programming, concierge-led services, and experiences designed to showcase the best of Savannah’s culture and charm.

A Strong Focus on Local Integration and Guest Experience

Located just steps away from Savannah’s iconic squares, world-class dining, and cultural landmarks, The Ann Savannah offers a walkable, vibrant location for those seeking to explore the rich history and charm of this Southern gem. As General Manager, Staden is set to ensure that the hotel’s services are deeply intertwined with the local community, providing guests with an authentic Savannah experience.

Under her leadership, The Ann Savannah is also expected to grow its reputation as a destination for long-term visitors, especially those attending weddings, family reunions, or business-related stays. The hotel’s flexible accommodations, including full kitchens and spacious layouts, make it a top choice for those looking for extended stays or a home away from home while in the city.

Staden’s Expertise to Propel The Ann Savannah’s Continued Success

With a history of overseeing successful hotel openings and achieving top-tier guest satisfaction scores, Staden’s arrival at The Ann Savannah promises to bring a fresh and dynamic approach to the hotel’s operations. As a seasoned hospitality professional, Staden understands the importance of delivering exceptional service, and she intends to lead her team in offering personalised attention that exceeds guest expectations.

In addition to her operational focus, Staden’s leadership will drive continued growth for the hotel. By combining her wealth of experience with her passion for service, Staden is poised to leave a lasting mark on The Ann Savannah, making it a premier choice for guests visiting Savannah for both short and long-term stays.

Looking Ahead: A Bright Future for The Ann Savannah

Leigh Anne Staden’s appointment to General Manager is a key moment in the continued evolution of The Ann Savannah. With her extensive leadership experience and commitment to exceptional guest service, she is poised to guide the property to even greater success. The Ann Savannah’s dedication to providing a comfortable, home-like atmosphere in the heart of Savannah’s Historic District, combined with Staden’s vision for personalised hospitality, will undoubtedly make it a standout option for both leisure and business travellers alike.

Image Credit: The Ann Savannah

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Air India Soars To New Heights With TPConnects Iris Platform, Enhancing Its Global Aviation Connectivity

Air India has become the first international airline of India to join the TPConnects Iris platform which enables the airline to extend its international flight operations throughout the world. The strategic partnership enables travel sellers located in India and the UAE and Singapore and Canada and the United Kingdom to access Air India flight routes which serve both domestic and international destinations. The system integration introduces New Distribution Capability (NDC) which is a contemporary industry standard that will improve the travel booking process for both travel agents and their customers.

The collaboration signifies a major step forward for Air India, which continues to bolster its presence in international aviation markets. By leveraging TPConnects’ innovative technology, the airline can now offer its extensive range of services, including premium cabin products, branded fare families, and a variety of ancillary services, all through a single, user-friendly interface.

Expansion of Air India’s Global Network

Air India’s extensive network, which spans across Asia, Europe, North America, and beyond, is now more accessible to global travel sellers. Through the Iris platform, travel agents can seamlessly shop for and sell Air India’s offerings, whether for short-haul domestic flights within India or long-haul international routes. This move is expected to drive higher sales volumes and expand Air India’s footprint globally.

This integration also unlocks NDC-enabled features, enabling the airline to offer branded fare families and comprehensive services such as seat selection, additional baggage, and special meals. Furthermore, Air India’s seamless order management system, including voids, refunds, and frequent flyer support, allows for smoother customer interactions, boosting the overall booking experience for both agents and travellers.

Enhancing Travel Seller Experience with NDC Capabilities

The NDC (New Distribution Capability) standard is designed to revolutionise the way airlines distribute their products by offering a more personalised and flexible booking experience. Through Iris, travel agents will have access to the full suite of Air India’s premium products, including business class and premium economy seats, alongside standard offerings. By allowing agents to search, compare, and book flights more efficiently, the integration streamlines the entire process, improving overall productivity and profitability for travel businesses.

Additionally, the integration supports multiple payment methods and offers instant payment capabilities, enabling quicker and more secure transactions. This modernisation will significantly enhance the booking experience, which is crucial for today’s time-sensitive, tech-savvy consumers who demand speed and flexibility.

What This Means for Air India’s Global Position

This partnership places Air India on a stronger footing in the highly competitive international aviation market. By joining TPConnects’ Iris platform, the airline gains direct access to a vast network of global travel sellers who can now offer its full product range through an integrated, efficient distribution channel.

Stephanos Kykkotis, Director of Product at TPConnects, highlighted the significance of this integration by stating that bringing Air India onto the platform is a crucial step in expanding their network of full-service carriers. He added that this integration provides travel sellers with the opportunity to offer their clients a broader range of Air India’s premium services while benefiting from the advantages of modern NDC distribution. This move is expected to elevate Air India’s brand visibility in international markets and attract a broader clientele.

Furthermore, the ability to offer more flexible fare options and value-added services will allow Air India to cater to the needs of today’s discerning travellers, who are increasingly seeking personalised and hassle-free travel experiences.

Air India’s Growth Strategy and Future Prospects

The partnership with TPConnects is part of Air India’s broader strategy to enhance its global presence, expand its customer base, and improve the overall travel experience. The integration of advanced technologies like NDC will allow Air India to provide greater flexibility in pricing and booking, which is a critical factor in the airline’s future growth.

Abhijit Kedia, Head of Distribution at Air India, expressed the airline’s excitement about the new partnership, noting that it would enable them to extend their global reach and offer a more comprehensive and flexible product range to travel sellers. The integration is set to improve the airline’s service offerings and is expected to create a more efficient distribution system that meets the demands of modern travellers.

With TPConnects Iris acting as the bridge between Air India and travel sellers, the airline is poised to experience growth in global travel markets. The seamless, NDC-enabled platform will not only enhance Air India’s connectivity but also allow the airline to improve its operational efficiency and customer service standards.

A New Era for Air India and Global Aviation

Air India achieved a major development when it joined the TPConnects Iris platform because this step advances the airline’s goal to become a major player in the worldwide aviation sector. With its network growth and NDC capabilities and better distribution systems, Air India can fulfill the changing requirements of travel sellers and travellers. The partnership enables the airline to gain more international market power because it provides customers with additional travel options and flexible solutions and an uninterrupted travel experience.

Image Credit: Air India

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Lithuania Serves A Surprise Feast As Culinary Tourism Trend Tempts Gourmet Tourists From Across Europe

Lithuania, especially its capital Vilnius is stepping firmly into Europe’s culinary spotlight as prestigious Falstaff guide experts turn their attention to the country’s rapidly rising gastronomic scene. Local hospitality workers believed that the newly granted recognition served as a reward for their extensive creative work across kitchens markets bakeries and bars which they had developed throughout the country.

Lithuania joins Falstaff’s gourmet map

Lithuania has been formally included in the scope of analysis by Falstaff, one of Europe’s most influential publications for food, wine, and travel, marking a major milestone for the country’s culinary tourism ambitions. The Falstaff team plans to independently rate and present Lithuania’s best restaurants, hotels, street food spaces, wine and cocktail bars, cafés, bakeries, and markets, providing both expert scores and rich editorial coverage to international readers.

Officials from Lithuania’s Ministry of Economy and Innovation were reported as saying that Europe is increasingly discovering Lithuania’s uniqueness, with gastronomy now one of the country’s most visible breakthroughs on the global stage. The national tourism promotion agency Lithuania Travel has framed the partnership as a strategic step in positioning the country as a destination where food and drink are central to the travel experience.

From Michelin stars to Falstaff accolades

Lithuania’s inclusion in Falstaff follows a string of high-profile culinary achievements that have reshaped how travellers see the country. In recent years, the Michelin Guide has released dedicated editions for Lithuania, highlighting a growing constellation of starred and recommended restaurants, while the Bocuse d’Or competition, often dubbed the Olympics of gastronomy, has been hosted in the country.

Lithuania Travel emphasises that these accolades support a longer-term strategy to use gastronomy as a key pillar of national branding and tourism growth. Travel experts at the agency have noted that international recognition from guides such as Michelin and Falstaff not only celebrates top chefs but also helps draw visitors into lesser-known regions and smaller cities, where authentic culinary traditions thrive.

A dynamic culinary culture beyond Vilnius

According to Lithuania Travel, the country’s gastronomic boom is not confined to the capital; it is spreading across regions through initiatives like thematic maps and regional food trails. One flagship example is The Tastiest Cities of Lithuania map, which showcases symbolic dishes from 51 municipalities from Čičinskas steak in Panevėžys and Viduklė dumplings in Raseiniai to kibinai in Trakai and inventive takes on Žemaičiai pancakes in Telšiai.

Tourism researchers in Lithuania have observed that nearly four in ten domestic travellers prioritise visiting restaurants and cafés on their trips, with a significant share specifically seeking out new flavours and traditional local cuisine. On average, Lithuanians allocate close to a quarter of their domestic travel budget to food and beverages, underlining how deeply gastronomy is woven into the country’s travel culture.​

Falstaff Nordics awards and guides in Vilnius

As part of its entry into the Lithuanian market, Falstaff Nordics will stage an awards ceremony in Vilnius at the end of March, celebrating the country’s standout restaurants, cafés, bars, and other venues. The event will be accompanied by a series of features, including a curated list of Lithuanian restaurants, a coffee guide, and recommendations for visitors looking to plan food-focused itineraries.

These Lithuanian selections will feed into the Falstaff Restaurant Guide Nordics and appear across the magazine’s print and digital channels, reaching an audience of nearly three million readers in multiple countries. Industry commentators say this kind of sustained coverage can help cement Lithuania’s place in the wider Nordic–Baltic culinary conversation, where local identity, seasonality, and innovation are increasingly prized.

Connecting Baltic flavours with Nordic creativity

Lithuania Travel highlights that the Falstaff decision underlines the growing ties between Baltic and Nordic food cultures, which share strong roots in local produce, foraging traditions, and contemporary interpretations of heritage dishes. Falstaff Nordics’ editorial team has already drawn attention to Lithuania’s vibrant café and bakery culture and to imaginative street food concepts that rework classic flavours for modern travellers.

Travel planners in the tourism board suggest that the Falstaff partnership will particularly benefit visitors who like to combine city breaks in Vilnius, Kaunas, or Klaipėda with culinary detours into smaller towns, villages, and farmsteads. They argue that the country’s compact size and strong farm‑to‑table traditions make it unusually easy for tourists to move from sleek urban dining rooms to rustic countryside tables in a single trip.

A warm invitation to taste Lithuania

For Lithuania and for Vilnius as its most visible gateway, the arrival of Falstaff marks more than just another accolade; it feels like a personal invitation to travellers who want to taste a destination as much as see it. People in the sector were said to be proud that the stories of local farmers, bakers, baristas, and chefs will soon sit alongside Europe’s most celebrated gastronomic addresses in one of its leading culinary guides.

Lithuania Travel invites tourists to discover Michelin‑recognized restaurants together with food markets and innovative street food markets and traditional bakeries and all the small dining establishments that are shown on thematic maps and online travel guides. For travellers who plan their journeys one plate at a time, Lithuania now hopes to feel less like a hidden secret and more like a warmly recommended table already set and waiting.

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Dorchester Collection’s Le Meurice: France’s Paris Icon Lures Luxury‑Seeking Tourists With Decadent New Gourmet And Spa Rituals

Le Meurice, which belongs to Dorchester Collection as its historic palace that provides views of Tuileries Garden, will introduce its complete culinary and wellness program for 2026 which aims to attract high-end travelers who consider dining and spa treatments essential to their time in Paris, France. The guests at the event will have the opportunity to experience a relaxed pace which includes enjoying wine dinners that showcase local wines and participating in extended Parisian lunches and watching the creation of artistic pastry desserts before they go to Spa Valmont pour Le Meurice to experience a facial treatment that uses Swiss methods for deep skin hydration.

Les Jeudis de Vignerons: four‑date winemaker series

Restaurant Le Dalí, the hotel’s Philippe Starck‑designed dining room inspired by Salvador Dalí, will host les Jeudis de Vignerons, an intimate series of four winemaker dinners spotlighting distinctive French estates across 2026. Curated by wine director Gabriel Veissaire and supported by the culinary direction of Alain Ducasse’s team, each Thursday evening will pair a single estate’s philosophy with a bespoke four‑course menu.

Across the four dates – 19 March, 21 May, 15 October and 3 December 2026 – guests will begin with a guided tasting of four cuvées led by the visiting winemaker, before sitting down to a menu crafted to match the estate’s expressions. Each event is priced at €150 per person, including the guided tasting, four courses and wine pairings, positioning the dinners as a high‑end yet accessible way for oenophiles to immerse themselves in French terroir while in Paris.

The line‑up brings together Muscadet from the Loire, Pinot Noir and Chardonnay from Burgundy and the power of Châteauneuf‑du‑Pape in the Rhône, giving international visitors a curated circuit of France’s most storied wine regions without leaving the city. After each dinner, the featured cuvées will be available for two months on the wine lists at both Restaurant Le Dalí and Restaurant Le Meurice Alain Ducasse, under a dedicated “Coup de Coeur” selection for guests who discover a new favourite label.​

New lunch menu: modern Parisian comfort

Under the direction of chef Clémentine Bouchon, Restaurant Le Dalí is introducing a refreshed lunch menu that leans into comforting French classics, reframed with precise, contemporary technique for today’s cosmopolitan traveller. Offered as a two‑ or three‑course menu, lunch features bistro‑style starters such as egg mayonnaise with tuna belly and a rustic country terrine, followed by slow‑cooked dishes like beef bourguignon or free‑range chicken fricassee with seasonal mushrooms and vin jaune sauce.​

Desserts are in the hands of renowned pastry chef Cédric Grolet and pastry chef François Deshayes, who are focusing on much‑loved recipes including crème brûlée and rice pudding, bringing a sense of French home cooking into a palace setting. The lunch menu is priced from €58 for two courses and €68 for three courses, excluding drinks, and is served Monday to Saturday from 12pm to 2:15pm, allowing both hotel guests and city visitors to fit a refined meal into a day of sightseeing between the Louvre and Place Vendôme.

Afternoon tea reimagined with Cédric Grolet

Afternoon tea has been embedded in Le Meurice’s story since 1835, when the hotel became one of Paris’s pioneers in welcoming British travellers, and that tradition is now being recast for a new generation by Cédric Grolet at Restaurant Le Dalí. Described as one of France’s most celebrated pastry talents and named The World’s Best Pastry Chef in 2018, Grolet is bringing his signature trompe‑l’œil artistry to a reimagined teatime that blends British ritual with Parisian flair.

Teatime service, from 12:30pm to 5:30pm Monday to Saturday and 4:30pm to 5:30pm on Sundays, will begin with savoury finger sandwiches, including a Parisian interpretation of 12‑month‑aged ham with fresh truffle on house‑made bread, a lobster‑roll‑inspired brioche and a salmon sandwich topped with caviar. The sweet course will showcase six sculpted seasonal fruits – such as yuzu, apple, mango, peanut, pistachio and pecan – alongside warm madeleines, cakes, sugar brioches and freshly baked scones, served with carefully chosen teas, coffee, hot chocolate and optional Champagne pairings.​

Teatime at Le Meurice starts from 95 euro per person including a hot drink, positioning it as a special‑occasion pause in the heart of Paris for visitors seeking a visually striking, social‑media‑ready experience. For travellers planning an indulgent afternoon between museum visits or luxury shopping, the hotel’s team guide guests through beverage pairings to align with each course, quietly emphasising the sense of ceremony that has long defined the property’s service.

Spa Valmont pour Le Meurice: new HYDRA3 ritual

In the wellness sphere, Spa Valmont pour Le Meurice is marking the launch of Valmont’s HYDRA3 hydration collection with an updated version of its Hydration des Bisses facial, drawing inspiration from the historic irrigation channels of the Swiss Valais. The treatment begins with a facial massage using lymphatic drainage techniques and Valmont’s characteristic butterfly motions, designed to stimulate microcirculation, ease tension and help the skin better absorb hydrating actives.

The ritual aims to leave the complexion revitalised, luminous and comfortable from the first session, promising restored suppleness and radiance under the hands of trained Valmont therapists. For international guests arriving after a long‑haul flight or a packed European itinerary, the spa’s hammams, sauna and treatment rooms at Le Meurice offer a cocooning counterpoint to the city outside, making wellness an integral part of a luxury Paris stay rather than an afterthought.

Bottom Line

The hotel establishes its 2026 program schedule through two main elements, which include its traditional heritage and its modern innovative practices, as it develops its culinary offerings from winemaker-hosted dinners to elevated comfort food and its afternoon tea menu, which follows design principles. The hotel offers visitors a dual experience because it serves as both a sensory exploration site and a capital city base. The new experiences offer guests who want to travel to Europe different options for spending their day, which includes visiting the tasting room and tea stand and treatment bed, while they enjoy views of Paris’s famous landmarks through the Belle Époque windows.

Image Credit: Le Meurice Paris

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Ras Al Khaimah’s Wynn Al Marjan Island Joins Preferred Hotels & Resorts Legend Collection To Promote UAE Luxury Tourism

Ras Al Khaimah is set to welcome a new icon of Arabian Gulf luxury as Wynn Al Marjan Island joins the esteemed Legend Collection of Preferred Hotels & Resorts, ahead of its Spring 2027 opening. For residents and travellers who have watched the emirate’s skyline and reputation rise over the last decade, this announcement feels like a validation of Ras Al Khaimah’s ambitions to compete with the world’s top beach and city destinations in ultra‑luxury hospitality.

Strategically located less than 50 miles from Dubai International Airport on the man‑made Al Marjan Island, the USD 5.1 billion integrated resort is being positioned as one of the most ambitious hospitality developments in the Middle East. Its inclusion in Preferred’s top‑tier portfolio reinforces Ras Al Khaimah’s status as a serious player in the global luxury travel market.

Legend Collection seal boosts destination visibility

Preferred Hotels & Resorts describes the Legend Collection as its ultimate portfolio of exceptional properties in the world’s most remarkable destinations, recognised for exquisite accommodations, intuitive service, renowned dining, and exceptional spas. Wynn Al Marjan Island now joins a line‑up that already includes some of Wynn Resorts’ flagship properties in Las Vegas, Macau, and Boston, creating powerful cross‑marketing potential for Ras Al Khaimah among loyal high‑end travellers.

Executives at Preferred Hotels & Resorts indicated that welcoming Wynn Al Marjan Island under the Legend banner showcases the brand’s ambition and innovation in the UAE, while deepening its global partnership with Wynn Resorts. They suggested that the resort will help set new benchmarks for ultra‑luxury, experience‑led hospitality in the country and wider region.

For Ras Al Khaimah’s visitor economy, this affiliation translates into prime visibility on a global distribution and loyalty platform frequented by discerning travellers and travel advisors, likely driving higher‑spend stays and longer lengths of visit.

An integrated resort designed to anchor tourism growth

Wynn Al Marjan Island has been conceived as a stylish, sophisticated resort, rising around 70 storeys and reaching approximately 352 metres, with all 1,530 guest rooms and suites offering panoramic Arabian Gulf views. The upper floors will host Enclave, a boutique hotel‑within‑a‑hotel concept with 313 suites designed for heightened privacy, elevated service, and exclusivity, exactly the type of product that can attract ultra‑high‑net‑worth visitors and VIP events to Ras Al Khaimah.

The resort’s amenity mix reads like a blueprint for destination development: 22 restaurants and lounges, a vibrant beach club, a state‑of‑the‑art theatre, a five‑star spa with salon and fitness facilities, and a luxury shopping parterre featuring curated designer boutiques. Multiple pools with private bungalows and cabanas, a 420‑metre stretch of white‑sand beach, and a 98‑berth deep‑water marina are expected to appeal to both leisure visitors and yacht‑borne guests, supporting higher‑value coastal tourism for the emirate.

Crucially for the local meetings and events segment, Coral Court, a dedicated events and celebrations centre, has been purpose‑built for weddings, social occasions, and large‑scale gatherings. Industry observers note that such infrastructure can significantly increase Ras Al Khaimah’s share of destination weddings, incentive groups, and multi‑day celebrations, amplifying year‑round demand for hotels, venues, decorators, caterers, and specialised DMCs.

Tourism impact: jobs, supply chains, and new source markets

The scale and positioning of Wynn Al Marjan Island are expected to have a multiplier effect on Ras Al Khaimah’s tourism value chain. A resort of this magnitude requires a sizeable workforce across front‑of‑house, culinary, entertainment, marine, spa, and retail operations, opening up substantial employment and skills‑development opportunities for residents.

Local suppliers are likely to benefit from increased demand for premium F&B products, technical services, event production, and transport solutions, encouraging the growth of specialised SMEs in the emirate. With Wynn’s strong brand recognition in North America and Asia, and Preferred’s global network of travel advisors and loyal guests, Ras Al Khaimah can expect to see an uptick in international arrivals from high‑yield source markets that may previously have focused on Dubai or Abu Dhabi alone.

Travel trade insiders suggest that the integrated resort’s entertainment offering, retail mix, and marina facilities could help reposition Ras Al Khaimah as a complementary stay to longer UAE itineraries, encouraging twin‑centre holidays that combine urban and beach escapes. This shift would support higher average daily rates and visitor spending across the emirate’s broader hotel portfolio.

A new chapter for Ras Al Khaimah’s visitors

Ras Al Khaimah now introduces its new entry point for visitors to experience the nation. The Wynn Al Marjan Island at Ras Al Khaimah serves as a complete travel experience for visitors who require dining options, theatrical shows, and beachside relaxation, combined with their need for exceptional service throughout their stay. The resort development will proceed to its planned Spring 2027 opening, which both residents and tourism industry professionals will monitor because they believe the Legend Collection badge will improve hotel quality while attracting more diverse visitors to the emirate.

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Dubai Strengthens Community And Pilgrim Tourism With Opening Of Three New Mosques By Emaar

Emaar Properties in Dubai has opened three new mosques throughout its residential areas during the holy month of Ramadan. The company has dedicated itself to improving community life and to supporting spiritual health through this initiative. The mosques established their presence in Dubai Creek Harbour Emaar South and Arabian Ranches III, which serve as part of the company’s commitment to create complete communities that focus on people and incorporate faith-based facilities.

With these additions, Emaar’s portfolio of mosques has now reached 20 across its developments, significantly boosting the local community and pilgrim tourism in the city. These new places of worship also serve as vital centres for religious connection and communal gatherings, especially during the Ramadan period, where daily and Taraweeh prayers bring together residents and pilgrims alike.

Strengthening Community through Faith-Based Infrastructure

The newly inaugurated mosques have been thoughtfully designed to serve the growing populations of these master-planned communities. Each mosque has been strategically located within easy reach of local residents, reinforcing the holistic approach Emaar takes in its community planning. The three mosques now serve over 1,300 worshippers across these areas, further enhancing the spiritual and social fabric of these developments.

The new mosques include:

• Al-Majid Mosque in Dubai Creek Harbour, with a capacity of approximately 780 worshippers.
• Al Ghani Mosque in Emaar South, catering to around 364 worshippers.
• Masjid Al Hadi in Arabian Ranches III, which accommodates nearly 200 worshippers.

Together, these mosques provide essential facilities for worship and connection, making them central to the lives of the residents while offering a sense of spiritual comfort and community during Ramadan.

A Focus on Pilgrim Tourism

The opening of these mosques is not only significant for the local community but also plays a pivotal role in bolstering pilgrim tourism in Dubai. As Dubai continues to expand its role as a global hub for tourism, the presence of well-integrated mosques offers a unique opportunity for Muslim pilgrims. With millions of tourists visiting Dubai for its religious significance, particularly during Ramadan, these new mosques will contribute to a seamless experience for worshippers.

By strategically situating these mosques within bustling residential developments, Emaar ensures that both residents and visiting pilgrims have easy access to places of worship. This not only enhances the cultural and spiritual experience for visitors but also supports the local economy by encouraging longer stays and repeat visits. The incorporation of mosques into Dubai’s urban landscape also increases the city’s appeal as a destination for Muslim tourists seeking a blend of modern amenities with a strong cultural and religious presence.

Ramadan’s Impact on Community Connections

Opening these mosques during the holy month of Ramadan holds special significance, as it provides residents with dedicated spaces for Taraweeh prayers and communal gatherings. These mosques are not just places for individual worship but also act as venues for community bonding, where families come together to share in the joy of the season.

For many residents and visitors, having a mosque within walking distance is a key factor in choosing a neighbourhood to live in or visit, particularly during religious periods such as Ramadan. The presence of these new mosques directly impacts the overall community experience, offering a sense of belonging and comfort to those observing the holy month.

Emaar’s Vision for Sustainable, People-Centric Communities

Emaar’s commitment to faith-based infrastructure is aligned with its broader mission of developing sustainable, integrated communities. The company continues to deliver essential social infrastructure alongside schools, parks, retail, and civic amenities, ensuring that all aspects of a resident’s life are catered for. The addition of these mosques is just one example of how Emaar remains dedicated to creating environments that support not only residential and commercial growth but also cultural identity and spiritual wellbeing.

With the ongoing expansion of Emaar developments across Dubai, the delivery of mosques and other essential services shows a commitment to enhancing quality of life for residents, as well as catering to the needs of those visiting Dubai for religious or cultural purposes.

Boosting Local Economy and Tourism

The opening of these three mosques has significant implications for both the local economy and Dubai’s tourism sector. With over 1,300 new worshippers accommodated across the three mosques, the enhanced religious infrastructure ensures that both local residents and visitors can enjoy an enriched experience during their time in Dubai. Pilgrims visiting Dubai, particularly during Ramadan, will find it easier to access religious services, enhancing their overall stay.

As Dubai continues to emerge as a leading destination for Muslim tourism, with increasing numbers of visitors for both leisure and religious purposes, Emaar’s investment in spiritual and cultural infrastructure plays a crucial role in supporting this growth. With the opening of new mosques in key developments, Dubai’s appeal as a pilgrimage destination is set to rise, contributing to the city’s broader tourism and hospitality industry.

Bottom Line

The introduction of three new mosques by Emaar during Ramadan shows their dedication to developing Dubai’s spiritual needs for both its citizens and its expanding visitor population. The new worship sites function as both sacred spaces and community centers which enhance Dubai’s cultural and religious heritage. Emaar develops complete sustainable communities which enhance Dubai’s status as a main pilgrim tourism destination by creating spaces where people can practice their faith and experience the area’s culture and modern life.

As Dubai continues to grow and evolve, Emaar’s commitment to providing essential infrastructure, such as these mosques, ensures that the city remains an inclusive and welcoming destination for all, while also contributing to the broader tourism economy and reinforcing its role as a major hub for global pilgrimage tourism.

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