Vietnam Joins UAE, Singapore, China, Japan, United States, South Korea, and More in Revolutionizing the Global Tourism Industry by Harnessing the Power of AI and Cutting-Edge Digital Infrastructure to Enhance Visitor Experiences

Vietnam joins UAE, Singapore, China, Japan, United States, South Korea, and more in revolutionizing the global tourism industry by harnessing the power of AI and cutting-edge digital infrastructure to enhance visitor experiences. As these countries lead the charge in integrating advanced technologies into their tourism sectors, Vietnam is embracing AI-driven solutions to optimize travel itineraries, offer personalized recommendations, and improve operational efficiencies. This digital transformation is reshaping the way tourists engage with destinations, making travel more personalized, seamless, and efficient. By adopting these innovative technologies, Vietnam is not only enhancing its own tourism offerings but also contributing to the global shift towards smarter, tech-enabled travel.

The tourism industry, long considered a significant pillar of the global economy, is undergoing a seismic transformation. Leveraging AI and digital infrastructure, countries worldwide are adapting to the evolving needs and expectations of modern travelers. Among the leading nations in this revolution, Vietnam has now joined a prestigious list of countries, including the UAE, Singapore, China, Japan, the United States, and South Korea, in embracing AI-powered travel solutions. This shift is not just about enhancing convenience—it’s about providing a tailored, efficient, and memorable travel experience. Let’s explore how each of these countries is harnessing AI and digital infrastructure to shape the future of tourism.

Vietnam: A Rising Star in AI-Powered Tourism

In Vietnam, a rapid digital transformation has significantly impacted the tourism sector. A recent report reveals that the country’s tourists are increasingly turning to AI-powered tools to enhance their travel experience. From personalised travel itineraries to real-time language translation, the applications are numerous.

Key Highlights:

• AI for Personalization: Vietnamese users are using AI to optimise their itineraries, receiving personalized suggestions for attractions, activities, and dining spots. Over 30% of respondents use AI for itinerary creation and real-time language translation.
• AI Adoption: 86% of respondents trust or feel neutral about AI-generated recommendations, suggesting that AI will play a bigger role in Vietnam’s tourism sector. The growing tech ecosystem in the country continues to drive these developments, with AI seen as a vital tool for enhancing the efficiency and convenience of travel experiences.

Vietnam’s journey toward AI-driven tourism is just beginning, and with its rapidly expanding digital infrastructure, the future looks bright for the Southeast Asian nation as it continues to captivate global tourists.

UAE: Leading the Way in Smart Tourism Solutions

The UAE has positioned itself at the forefront of AI-powered tourism, especially in cities like Dubai, where technology is an integral part of daily life. The UAE government’s commitment to integrating smart technologies is evident in how AI is applied in various aspects of tourism.

Key Highlights:

• Smart Tourism Infrastructure: AI in the UAE is used for everything from automated hotel check-ins to virtual concierge services. AI-powered chatbots and apps help tourists navigate the city, providing recommendations based on personal preferences.
• AI for Efficiency: The Dubai International Airport, one of the busiest airports in the world, has integrated AI into its operations. From facial recognition to biometric security systems, travelers experience a seamless journey from check-in to boarding.
• Predictive Analytics: AI in the UAE is also used for predictive analytics, helping the tourism industry forecast demand, manage crowds, and optimize service delivery.

As the UAE continues to develop its smart city initiatives, AI and digital technologies are expected to become even more embedded in its tourism infrastructure, enhancing visitor satisfaction and operational efficiency.

Singapore: A Hub of AI-Driven Tourism Innovation

Singapore, renowned for its innovation and forward-thinking approach, is a global leader in the integration of AI and technology within the tourism industry. The government’s emphasis on digital transformation is making Singapore a smart destination for tourists and a hub for AI-powered tourism solutions.

Key Highlights:

• AI for Personalization: In Singapore, AI is used to create personalized travel experiences. The Singapore Tourism Board (STB) uses data-driven tools to recommend tailored itineraries, restaurants, and activities to visitors, enhancing their experience.
• AI in Hospitality: Hotels are using AI to streamline guest check-in processes, while chatbots are deployed to assist guests with real-time queries, making stays more efficient.
• Smart Attractions: Singapore’s famous Gardens by the Bay has integrated AI-powered solutions to offer visitors an interactive and personalized experience. Tourists can use mobile apps that provide real-time recommendations and insights based on their preferences.

With the government’s continuous investment in AI infrastructure and digital tools, Singapore is a prime example of how technology can transform a city into a smart tourism destination.

China: Pioneering the Future of AI in Tourism

China is one of the biggest proponents of AI in tourism, with the government heavily investing in smart technologies to revolutionize the travel experience. China’s vast technological ecosystem has allowed AI to permeate all levels of tourism, from booking systems to visitor engagement.

Key Highlights:

• AI-Enhanced Travel Experiences: Chinese tourists have embraced AI solutions such as AI-powered trip planners, automated translation tools, and personalized recommendations for dining and entertainment. AI is used extensively in mobile apps, helping travelers with everything from flight bookings to navigation.
• AI and Smart Cities: Cities like Shanghai and Beijing have integrated AI into urban planning and tourism services. Facial recognition is common for checking into hotels or accessing airport lounges, enhancing convenience for travelers.
• Virtual Tourism: AI-powered virtual reality (VR) experiences are becoming increasingly popular in China. Tourists can explore famous landmarks virtually before visiting, aiding in decision-making and providing a taste of what’s to come.

With its rapidly growing AI infrastructure and innovative applications in the tourism industry, China is setting the standard for AI-powered tourism solutions globally.

Japan: Blending Tradition with AI Innovation in Tourism

Japan, a country known for its rich cultural heritage, is seamlessly blending traditional tourism with cutting-edge AI technology. In cities like Tokyo and Kyoto, AI is used to enhance the travel experience while preserving the country’s unique cultural essence.

Key Highlights:

• AI-Powered Travel Assistants: Japan has developed AI-powered travel assistants that can help tourists navigate the country’s transportation system, offer restaurant recommendations, and even provide historical and cultural information about various landmarks.
• Robotics in Hospitality: AI-driven robots are employed in Japanese hotels for tasks such as room service delivery and guest check-in, improving operational efficiency while adding a futuristic touch to the hospitality experience.
• Smart Tourism Initiatives: The Japanese government is leveraging AI to manage tourist flows and reduce overcrowding at popular attractions. By analyzing data, AI can predict when certain locations are likely to be crowded and offer alternative suggestions to tourists.

Japan is merging its time-honored traditions with the latest technological advancements to create an exceptional and futuristic travel experience for tourists.

United States: Paving the Way for AI Integration in Tourism

The United States is home to some of the most advanced AI technologies, and the tourism sector is no exception. From Silicon Valley’s innovation hubs to major tourist destinations like New York City and Las Vegas, AI is transforming the travel experience.

Key Highlights:

• AI in Travel Planning: AI-powered platforms help tourists plan their trips with personalized recommendations for destinations, accommodations, and activities. These platforms are also integrated with social media, allowing AI to analyze user preferences and offer curated experiences.
• Smart Airports: Airports across the U.S. are implementing AI-powered systems for security checks, baggage handling, and flight updates. These technologies help streamline operations and minimize wait times, improving the overall passenger experience.
• Tourist Management: Major tourist destinations use AI to monitor visitor numbers, optimize attraction timings, and provide personalized travel routes. For example, AI is used to manage crowd flow at theme parks like Disney World, ensuring a smoother experience for guests.

As the U.S. continues to embrace AI in its tourism industry, it is setting the stage for a future where technology and travel are seamlessly integrated.

South Korea: AI-Driven Tourism Meets Smart City Innovation

South Korea is a leader in technology, and its tourism sector is benefiting from the country’s push towards smart cities and AI innovation. AI is widely used in South Korea’s tourism industry to provide personalized experiences and enhance operational efficiencies.

Key Highlights:

• AI for Personalized Travel: South Korean tourism platforms use AI to offer customized itineraries based on personal preferences, historical travel data, and user profiles. This ensures that visitors receive recommendations suited to their interests.
• Smart Tourism Infrastructure: In cities like Seoul, AI is used to enhance tourist services, including real-time translation apps, automated check-ins, and intelligent wayfinding systems that help tourists navigate the city’s complex transportation network.
• Cultural Integration with AI: South Korea is integrating AI into its cultural tourism sector by using technology to offer virtual tours of historical sites, AI-based language translation for tourists, and automated cultural experiences.

As a leader in both technology and tourism, South Korea is building a robust AI infrastructure that will continue to drive the evolution of travel.

As these nations demonstrate, the integration of AI and digital infrastructure is reshaping the global tourism landscape. From personalized itineraries to smart city tourism solutions, AI is enabling countries like Vietnam, the UAE, Singapore, China, Japan, the United States, and South Korea to enhance the travel experience. The continued investment in technology and digital infrastructure promises to offer tourists a more personalized, efficient, and enjoyable journey—setting the stage for the future of tourism on a global scale.

Vietnam joins UAE, Singapore, China, Japan, United States, South Korea, and more in revolutionizing global tourism by leveraging AI and advanced digital infrastructure to enhance visitor experiences and streamline travel operations.

With each nation harnessing AI’s power in unique ways, the tourism industry is poised for a new era where technology not only simplifies travel but also enriches it in ways previously unimaginable. The future of tourism is undoubtedly digital, and AI is leading the charge.

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OPO Hotels & Resorts to Unveil Ambitious Expansion Plans at SATTE 2026, Tapping into India’s Most Renowned Spiritual Tourism Destinations Like Khatu Shyam, Varanasi, and Ayodhya

OPO Hotels & Resorts, one of India’s rapidly expanding hospitality brands, is poised to unveil its ambitious expansion plans at SATTE 2026, the largest and most influential travel and tourism exhibition in South Asia. This strategic move highlights the brand’s focus on tapping into some of India’s most renowned spiritual and cultural tourism destinations, including Khatu Shyam, Varanasi, and Ayodhya. With these locations being at the heart of India’s thriving tourism sector, known for their spiritual significance and rich cultural heritage, OPO Hotels & Resorts is strategically positioning itself to meet the growing demand for high-quality accommodations. By participating in SATTE 2026, OPO aims to showcase its expanding portfolio, build valuable industry connections, and further establish its reputation in one of the most competitive hospitality markets.

OPO Hotels & Resorts, a rapidly growing hospitality brand in India, is making waves across some of the country’s most renowned spiritual and cultural tourism destinations. As part of its ongoing expansion strategy, the brand has announced its participation in SATTE 2026, the largest and most prominent travel and tourism exhibition in South Asia. SATTE, which has been a leading platform for over three decades, brings together global buyers and sellers, creating unique opportunities for networking, collaboration, and important industry discussions. With the global tourism sector evolving, this exhibition provides an ideal space for OPO Hotels & Resorts to showcase its offerings and further cement its place in the competitive hospitality landscape.

At SATTE 2026, OPO Hotels & Resorts will present its growing portfolio of properties located in some of India’s top tourist destinations. These locations include Khatu Shyam, Ayodhya, Kolkata, Varanasi, and Prayagraj—each known for their spiritual significance, rich cultural heritage, and high volumes of domestic and international visitors. These areas are also central to India’s tourism boom, making them ideal spots for the brand to tap into the growing demand for quality accommodation.

The decision to focus on key spiritual and cultural centers is a reflection of OPO Hotels & Resorts’ strategic vision to cater to a diverse range of travelers. These cities and towns are not just major religious and cultural hubs, but also thriving tourist destinations attracting millions of visitors each year. As domestic and international tourism continues to rebound, OPO Hotels & Resorts recognizes the tremendous potential to grow its footprint in these high-demand areas. The brand’s portfolio is positioned to cater to the spiritual seeker, cultural enthusiast, and business traveler alike, blending luxury, comfort, and personalized services with a deep understanding of the local culture.

OPO Hotels & Resorts is committed to elevating the guest experience across its properties. At SATTE 2026, the company will highlight its hospitality philosophy, which is centered on optimizing operational efficiency, expanding market reach, and delivering superior service quality. By utilizing advanced technologies in revenue management, analytics, and customer engagement, the brand aims to offer an exceptional stay experience that goes beyond traditional hospitality. The use of such innovations allows OPO Hotels & Resorts to cater to the evolving needs of today’s travelers, ensuring that each property remains competitive and attractive in a rapidly changing market.

Furthermore, SATTE 2026 will serve as a prime networking opportunity for OPO Hotels & Resorts to strengthen its existing relationships and forge new partnerships. With the event attracting travel agents, tour operators, corporate travel managers, and international buyers, the exhibition will help the brand further expand its reach across both national and global markets. By engaging with a diverse set of industry professionals, OPO Hotels & Resorts seeks to establish itself as a trustworthy and growth-focused partner within the ever-evolving Indian tourism industry.

In conclusion, OPO Hotels & Resorts’ participation in SATTE 2026 marks a significant step in its journey to becoming a key player in India’s hospitality sector. By targeting high-traffic spiritual and cultural destinations, the brand is set to capitalize on India’s booming tourism market. Through its strategic focus on service excellence, operational efficiency, and expanding partnerships, OPO Hotels & Resorts is well-positioned to grow its presence and reputation, both in India and internationally. The brand’s participation in SATTE 2026 reflects its unwavering commitment to growth and innovation in the dynamic and competitive tourism industry.

Speaking about the company’s participation, Sandeep Basu, CEO, OPO Hotels & Resorts, said: “SATTE is one of the most important platforms for the travel and hospitality sector in South Asia. Our participation at SATTE 2026 is a testament to OPO’s growing presence and our focus on developing strong trade partnerships. With a strong sales network, technology-enabled revenue management, and a growing portfolio in high-potential locations, we are confident of delivering sustained value to our partners and customers alike.”

OPO Hotels & Resorts has a robust central sales and marketing structure that offers 360-degree support to all its properties. The company has offices in Delhi, Mumbai, Jaipur, and Kolkata, and it also has partnerships with leading travel management companies, distributors, and online travel agencies.

OPO Hotels & Resorts operates with cutting-edge revenue management systems, data-driven insights, and a streamlined customer support infrastructure, all designed to optimize room occupancy, enhance booking conversion rates, and build lasting brand loyalty. Currently, the company boasts over 450 active rooms, with plans to expand by an additional 1,000 rooms in the near future. With more than 20 key strategic partnerships, OPO Hotels & Resorts is strategically positioning itself for growth across major Indian cities and preparing for potential global expansion.

OPO Hotels & Resorts is set to unveil its ambitious expansion plans at SATTE 2026, focusing on India’s top spiritual destinations like Khatu Shyam, Varanasi, and Ayodhya. With these locations being central to India’s booming tourism sector, the brand aims to meet the rising demand for quality accommodation. SATTE 2026 offers the perfect platform for OPO to showcase its growing portfolio and strengthen its presence in the competitive hospitality landscape.

Through its participation in SATTE 2026, OPO Hotels & Resorts aims to forge connections with key industry stakeholders, uncover new business prospects, and solidify its reputation as a reliable and forward-thinking partner in the dynamic Indian hospitality landscape.

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Marriott International Sets a New Benchmark in EMEA with Record-Breaking 230+ Organic Signings and More Than 31,000 New Rooms, Driving Impressive Expansion Across Europe, the Middle East, and Africa

Marriott International has set a new benchmark for growth in the EMEA region, marking a significant milestone in 2025 with over 230 new organic signings and the addition of more than 31,000 rooms to its portfolio. This impressive expansion is a testament to Marriott’s strategic focus on strengthening its presence across Europe, the Middle East, and Africa. The company’s ability to secure such a high volume of signings in a year underscores its commitment to meeting the growing demand for high-quality hospitality and reinforces its position as a leader in the global hotel industry. With a 7.8% increase in net room growth, Marriott’s expansion in this region reflects both the robust demand for diverse accommodations and the brand’s ability to tap into new markets, solidifying its footprint in some of the most dynamic travel hubs worldwide.

Marriott International, Inc. (Nasdaq: MAR) revealed remarkable expansion in 2025 across Europe, the Middle East, and Africa (EMEA), securing over 230 new organic signings, adding more than 31,000 rooms to its portfolio. The company also introduced 170 new properties and nearly 24,000 rooms throughout the region, leading to a 7.8% increase in net room growth within EMEA.

“2025 was another strong year for Marriott International in EMEA defined by strategic expansion and segment-wide momentum across the region,” said Satya Anand, President, Europe, Middle East & Africa, Marriott International. “We continued to grow our portfolio with purpose by expanding into new destinations, scaling our brands thoughtfully and offering even more diverse experiences for our guests and Marriott Bonvoy members. Our robust growth is a testament to the dedication of our teams and the trust of our owners, and we remain committed to shaping the future of travel in the region.”

The EMEA region of the company concluded 2025 with a robust pipeline, boasting over 600 properties and close to 113,000 rooms.

Germany, Italy, Saudi Arabia, the UAE, and the UK emerged as the leading markets, registering the highest number of signings across the region for the year. Conversions and adaptive reuse projects have been pivotal in driving this growth, with nearly half of the region’s signings stemming from the company’s diverse portfolio of collection brands and conversion-friendly offerings. This strategy remains a key focus for expansion in the region.

Unmatched Luxury Brands Propelling Exceptional Growth

Marriott strengthened its leadership in the luxury sector in 2025, with EMEA emerging as the company’s strongest region for luxury signings. The company achieved a record 40 luxury deals, with St. Regis leading the charge with 14 signed agreements. Notable additions include The St. Regis Karya Cove Resort, Bodrum, and The St. Regis Jeddah Corniche. Other significant luxury signings include The Cape Town EDITION, JW Marriott Hotel Tashkent, and JW Marriott Milos Resort and Spa.

Historic Residential Brand Expansion

Demonstrating its long-standing dominance in the branded residential market, Marriott signed an all-time high of 24 residential deals across EMEA in 2025, more than double the volume from 2024. Since the end of 2023, the company’s portfolio of branded residences has expanded significantly, with a 33% increase in Europe and a 70% surge in the Middle East and Africa. At the close of 2025, Marriott’s branded residential portfolio boasted 33 open properties and an additional 60 in the pipeline. Noteworthy signings include The Residences at the Dubai Beach EDITION, Marriott Residences Budapest, The Ritz-Carlton Residences in Palm Hills, Cairo, and Seamont, Autograph Collection Residences in Al Reem Island, Abu Dhabi.

Surge in Midscale Segment Growth

Marriott experienced remarkable success in the midscale segment, focusing on regionally relevant brands. Four Points Flex by Sheraton, a flexible, conversion-friendly brand, was the fastest-growing for Marriott in EMEA, with 18 signings and 23 openings in 2025. By year-end, Four Points Flex had 38 open properties with over 4,300 rooms. Additionally, Marriott introduced two new brands in the region: Series by Marriott, a global collection brand tailored for midscale and upscale markets, and StudioRes, an extended-stay brand for midscale properties. Both brands have generated significant developer interest across the region.

Strategic Acquisition of citizenM Brand

Marriott expanded its portfolio with the acquisition of the citizenM brand, renowned for its efficient use of space, tech-forward service, and design-centric approach. The integration of citizenM’s 19 hotels, totaling nearly 4,000 rooms, into Marriott’s platforms was completed in the fourth quarter of 2025, enhancing the company’s presence in the EMEA region.

Jerome Briet, Marriott International’s Chief Development Officer for Europe, the Middle East & Africa, stated, “From groundbreaking luxury and residential signings to the incredible growth of our midscale offerings, we are tapping into new opportunities across every segment. These achievements highlight the depth and diversity of our portfolio and reinforce our commitment to long-term value for hotel owners in the region.”

Marriott added 170 properties to its operational portfolio in EMEA in 2025, including notable openings such as:

• The Luxury Collection’s expansion continued with the debut of Patmos Aktis, a Luxury Collection Resort & Spa in Greece, and H15 Palace, a Luxury Collection Hotel in Krakow.
• Lifestyle luxury brands EDITION and W Hotels celebrated key openings, including The Lake Como EDITION, The Red Sea EDITION, W Florence, and W Sardinia.
• JW Marriott marked its entry into Greece with the JW Marriott Crete Resort & Spa, the brand’s first Mediterranean beach resort.
• The flagship Marriott Hotels brand launched in Luxembourg with the opening of the Luxembourg Marriott Hotel Alfa.
• Morea House, part of the Autograph Collection, opened in Cape Town’s Camps Bay, expanding the brand’s distinctive portfolio of independent hotels in the region.
• Moxy Hotels, celebrating its 10th anniversary, reached 100 open properties in the region, with new locations in Belfast, Istanbul, Lisbon, and Warsaw.
• Four Points Flex by Sheraton significantly expanded, adding over 20 properties, including the brand’s entry into Germany, Austria, Italy, and Spain.

In 2025, Marriott International achieved a remarkable milestone in the EMEA region, securing over 230 organic signings and adding more than 31,000 rooms to its portfolio. This growth highlights the company’s commitment to expanding its presence across Europe, the Middle East, and Africa, with a 7.8% increase in net room growth. Marriott’s strategic expansion reinforces its position as a leading force in the global hospitality industry.

As Marriott’s offerings continue to expand, the diverse and extensive portfolio positions the company as a key player in the EMEA region, providing developers and real estate investors with attractive opportunities for growth.

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IHG Hotels & Resorts Announces Strategic Partnership with AssetWise to Open Hotel Indigo Phuket Nai Yang Beach in 2030, Expanding Luxury Offerings in Southeast Asia

IHG Hotels & Resorts has revealed an exciting new collaboration with AssetWise Public Company Limited, and its subsidiary Rhom Bho Property Public Company Limited, to open the Hotel Indigo Phuket Nai Yang Beach by 2030. This partnership marks a significant milestone in IHG’s expansion plans across Southeast Asia, as the region continues to be a key focus for the company’s growing Luxury & Lifestyle portfolio. With over 190 properties already in operation and an additional 130 in development, the Hotel Indigo brand has proven to be a favorite among both property owners and travelers seeking unique, culturally inspired experiences. The addition of the Hotel Indigo Phuket Nai Yang Beach will not only solidify IHG’s presence in the vibrant Phuket market but also enhance its offerings in Southeast Asia and Korea, further aligning with IHG’s ongoing commitment to delivering exceptional and diverse hospitality experiences in these thriving markets.

IHG Hotels & Resorts (IHG) has announced its collaboration with AssetWise Public Company Limited and its subsidiary Rhom Bho Property Public Company Limited to open the Hotel Indigo Phuket Nai Yang Beach, slated to launch in 2030. This new addition will bolster the growing global presence of Hotel Indigo, which now boasts over 190 hotels in operation and more than 130 properties in its development pipeline. The brand has continued to capture the hearts of both property owners and travelers worldwide, offering unique, neighborhood-inspired experiences that reflect the essence of local culture.

This strategic expansion aligns with IHG’s ongoing commitment to enhancing its Luxury & Lifestyle offerings in South East Asia and Korea, with nearly 100 hotels either operational or in the pipeline. The Hotel Indigo Phuket Nai Yang Beach will join the voco Phuket Bangtao as part of IHG’s expanding partnership with AssetWise, further solidifying their collaboration in the vibrant Phuket market. Both properties are currently in the design and construction phases, adding to the region’s dynamic tourism landscape.

Shi’ai Liang, Senior Director, Development, South East Asia & Korea, IHG, said: “Today’s agreement further strengthens our relationship with AssetWise, while growing IHG’s portfolio in Phuket which now comprises seven open hotels and five pipeline properties across InterContinental, Vignette Collection, Hotel Indigo, Holiday Inn and Holiday Inn Express brands – with voco hotels set to debut soon.

“Last year, Phuket enjoyed its strongest high season in five years, surpassing pre-Covid levels. We’re confident this momentum will continue throughout 2026 and beyond, supported by the increase in direct international flights and the island’s reputation for nature and wellness, rich cultural heritage and exceptional cuisine.”

Paneeta Malaivongs, Deputy Chief Executive Officer, AssetWise commented: “For more than two decades, we have committed to creating and developing quality residences that fulfil our residents’ needs both now and in the future. We are therefore delighted to extend our partnership with IHG to two hotel projects in Phuket across two brands – Hotel Indigo and voco hotels– through which we’ll offer a stay to suit every traveller.

“We have seen the success of the IHG brand portfolio in Thailand and believe that Hotel Indigo will suit the beautiful lifestyle destination of Nai Yang beach thanks to its ability to immerse guests in a neighbourhood-inspired stay that blends comfort, creativity and authenticity, and shaped by the character, culture and energy of its surroundings. Together with IHG – our exclusive partner for hotel development – we look forward to opening our doors to guests in our properties.”

Hotel Indigo Phuket Nai Yang Beach is set to offer guests a prime location, just a five-minute drive from Phuket International Airport and approximately 45 minutes from the vibrant Phuket Old Town. This idyllic property will be within walking distance of the renowned Nai Yang Beach, allowing guests easy access to the coastline, while Sirinat National Park adds an extra layer of natural beauty to the area.

The hotel will feature modern amenities to enhance the guest experience. A restaurant and bar will provide a relaxed setting for dining and drinks, while a spa and fitness center will offer opportunities for relaxation and rejuvenation. These facilities ensure that visitors have everything they need for a comfortable and enjoyable stay, whether they’re seeking leisure or adventure.

As part of IHG’s rapidly expanding portfolio in Thailand, this new hotel is just one of many upcoming projects. The company currently has 37 more properties in development across the country, reflecting its commitment to increasing its footprint in the region. With these additions, IHG is working to provide more options for travelers in Thailand’s thriving tourism market.

IHG Hotels & Resorts has announced a strategic partnership with AssetWise to open the Hotel Indigo Phuket Nai Yang Beach in 2030, enhancing its Luxury & Lifestyle offerings in Southeast Asia. This new addition will bolster IHG’s growing presence in the region, which already boasts over 190 properties. The collaboration solidifies IHG’s commitment to delivering unique, neighborhood-inspired experiences in vibrant markets like Phuket.

IHG aims to expand its presence in Thailand to over 80 hotels within the next three to five years. This ambitious growth strategy aligns with the country’s booming tourism sector and reflects IHG’s dedication to providing exceptional hospitality experiences. The opening of Hotel Indigo Phuket Nai Yang Beach is just the beginning of a series of exciting developments for IHG in Thailand.

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