The bZ4X is Toyota’s most popular model in Canada in February.

Local consultancy DesRosiers Automotive has the Canadian new light vehicle market down -0.2% year-on-year in February to just under 122,000 units. Even though February 2025 was already off -8.2% on the year prior, this is a relatively solid performance given the current trade environment and the extreme weather the country has faced over the past month. The SAAR comes at a sturdy 2.00 million, identical to last year and slightly lower than the 2.08 million of January. The year-to-date tally is off -1.7% to 236,000 units.

Looking at OEMs with available monthly data, Hyundai-Kia (+4.8%) is strong, Honda Canada (+0.1%) is stable and Toyota Motor (-7.6%) suffers. As for brands, Genesis (+45.4%) delivers the best performance, with Acura (+5.3%), Volvo (+4.2%), Kia (+4.2%) and Hyundai (+3.6%) also solid. Mazda (+1.3%) edges up, Honda (-0.4%) edges down, and Lexus (-9.8%), Subaru (-8.7%) and Toyota (-7.1%) struggle. 

Among the models with monthly sales, the Toyota bZ4X (+1228%) stuns with over 1,400 sales as the brand’s best-seller in Canada for the month. But the generation changeover of the RAV4 (-79.3%) is what sinks Toyota this month. The Hyundai Palisade (+72.9%), Tucson (+66.2%), Kia Sportage (+64.4%) and Mazda CX-30 (+43.2%) also make themselves noticed.

Previous month: Canada January 2026: Acura up 39%, Honda down -17%

One year ago: Canada February 2025: Hyundai (+6.5%), Mazda (+11.9%), Lexus (+9.5%) defy market off -8.2%

Full February 2026 figures for OEMs, brands and models with available monthly data below.

Canada February 2026 – selected OEMs:

OEM	Feb-26	/25	2026	/25
Hyundai-Kia	16,309	+ 4.8%	31,032	+ 0.2%
Toyota Motor Co.	12,870	– 7.6%	27,043	– 3.7%
Honda Canada	9,538	+ 0.1%	17,601	– 6.6%
Subaru	5,022	– 8.7%	10,083	– 6.5%
Mazda	4,616	+ 1.3%	9,590	+ 3.1%
Volvo Cars Canada	851	+ 4.2%	1,524	+ 6.1%

Canada February 2026 – selected brands:

Brand	Feb-26	/25	2026	/25
Toyota	10,828	– 7.1%	22,802	– 3.4%
Hyundai	9,531	+ 3.6%	18,746	+ 1.9%
Honda	8,679	– 0.4%	15,930	– 8.7%
Kia	6,256	+ 4.2%	11,276	– 4.1%
Subaru	5,022	– 8.7%	10,083	– 6.5%
Mazda	4,616	+ 1.3%	9,590	+ 3.1%
Lexus	2,042	– 9.8%	4,241	– 5.3%
Acura	859	+ 5.3%	1,671	+ 19.4%
Volvo	851	+ 4.2%	1,524	+ 6.1%
Genesis	522	+ 45.4%	1,010	+ 24.5%

Canada February 2026 – selected models:

Model	Feb-26	/25	2026	/24
Honda CR-V	4,268	+ 4.5%	7,876	+ 5.0%
Hyundai Tucson	4,023	+ 66.2%	7,334	+ 55.8%
Subaru Crosstrek	2,508	+ 11.9%	5,156	+ 21.3%
Kia Sportage	2,257	+ 64.4%	3,945	+ 58.9%
Honda Civic	2,079	+ 2.3%	3,701	– 13.6%
Mazda CX-5	1,818	+ 25.1%	3,876	+ 27.6%
Hyundai Kona	1,443	– 24.9%	2,776	– 18.2%
Toyota bZ4X	1,421	+ 1228.0%	2,073	+ 921.2%
Kia Seltos	1,370	+ 16.1%	2,436	+ 8.0%
Hyundai Elantra	1,243	– 28.9%	2,533	– 23.4%
Toyota Corolla	1,211	– 1.8%	3,197	+ 9.5%
Mazda CX-30	1,177	+ 43.2%	2,463	+ 48.7%
Subaru Forester	1,072	– 37.7%	2,145	– 34.4%
Toyota Corolla Cross	1,064	– 0.7%	2,157	– 5.6%
Hyundai Palisade	1,032	+ 72.9%	2,330	+ 102.1%
Toyota RAV4	1,023	– 79.3%	3,019	– 64.5%
Toyota Tacoma	997	+ 50.4%	1,831	+ 1.3%
Toyota 4Runner	917	+ 91600.0%	1,195	+ 19816.7%
Honda HR-V	890	– 16.6%	1,662	– 30.4%
Toyota Grand Highlander	882	+ 85.7%	1,844	+ 78.3%
Kia K4	876	+ 0.5%	1,594	– 14.2%
Toyota Tundra	866	– 17.6%	1,813	– 15.0%
Kia Niro	828	+ 130.6%	1,306	+ 98.5%
Hyundai Venue	808	– 10.9%	1,666	– 1.6%
Lexus NX	774	– 10.2%	1,572	– 6.4%
Lexus RX	759	+ 9.1%	1,552	+ 17.4%
Subaru Outback	710	+ 5.0%	1,719	+ 25.3%
Mazda3	598	– 3.5%	1,276	– 8.2%
Mazda CX-90	573	+ 35.1%	1,103	+ 17.8%
Honda Pilot	534	– 5.3%	887	– 20.6%
Toyota Sienna	524	+ 12.4%	1,317	+ 30.0%
Hyundai Santa Fe	505	– 43.5%	1,153	– 32.2%
Toyota Highlander	493	+ 11.8%	1,307	+ 43.8%
Toyota Camry	492	+ 103.3%	1,099	+ 80.8%
Toyota Prius	472	+ 71.0%	911	+ 46.9%
Subaru Solterra	424	+ 48.8%	471	– 30.7%
Mazda CX-70	387	+ 83.4%	736	+ 68.8%
Kia Sorento	374	– 60.4%	739	– 62.3%
Acura MDX	350	+ 0.3%	581	– 1.0%
Genesis GV70	325	+ 55.5%	625	+ 23.3%
Volvo XC90	280	– 6.4%	482	– 9.2%
Acura ADX	266	new	505	new
Honda Passport	256	+ 48.0%	510	+ 41.3%
Volvo XC60	247	+ 11.8%	454	+ 32.4%
Honda Accord	244	+ 7.0%	425	– 19.0%
Toyota Crown Signia	240	+ 42.9%	545	+ 44.6%
Volvo XC40	230	– 0.9%	429	+ 7.0%
Kia Carnival	214	– 60.9%	557	– 37.1%
Honda Odyssey	206	– 13.4%	424	– 25.1%
Acura RDX	182	– 51.9%	427	– 31.6%
Lexus TX	182	+ 8.3%	345	– 13.8%
Kia EV9	178	+ 11.3%	352	– 24.8%
Subaru Impreza	177	+ 9.9%	315	– 10.3%
Honda Ridgeline	158	– 33.9%	338	– 23.5%
Hyundai Sonata	136	– 16.0%	335	+ 14.3%
Hyundai Ioniq 6	122	+ 177.3%	177	+ 25.5%
Toyota Land Cruiser	118	– 69.4%	264	– 68.7%
Hyundai Ioniq 5	117	– 58.8%	239	– 85.6%
Kia EV4	112	new	256	new
Genesis GV80	110	+ 18.3%	238	+ 36.0%
Hyundai Ioniq 9	99	new	197	new
Subaru WRX	96	– 36.8%	218	– 31.4%
Lexus IS	88	+ 12.8%	207	+ 26.2%
Lexus UX	86	– 61.4%	201	– 55.9%
Lexus GX	74	– 10.8%	152	– 1.9%
Genesis G70	59	+ 63.9%	98	+ 34.2%
Toyota Sequoia	50	– 7.4%	105	– 6.3%
Volvo EX30	49	+ 69.0%	73	– 5.2%
Acura Integra	46	+ 24.3%	116	+ 30.3%
Kia EV6	46	– 29.2%	84	– 74.8%
Mazda CX-50	40	– 96.0%	94	– 94.7%
Lexus RZ	31	+ 244.4%	67	+ 131.0%
Subaru BRZ	30	– 48.3%	49	– 59.5%
Honda Prologue	27	– 67.1%	54	– 79.1%
Lexus LX	27	– 67.5%	78	– 53.6%
Toyota 86	26	– 3.7%	64	– 22.9%
Mazda MX-5 Miata	23	– 37.8%	42	– 26.3%
Volvo S60/V60	21	+ 16.7%	37	– 15.9%
Honda Prelude	17	new	53	new
Toyota Crown	17	– 37.0%	41	– 29.3%
Lexus ES	16	– 57.9%	42	– 37.3%
Acura TLX	15	– 58.3%	32	– 56.2%
Toyota Supra	15	– 31.8%	20	– 67.2%
Genesis G80	12	+ 71.4%	26	+ 36.8%
Genesis GV60	12	– 7.7%	14	– 57.6%
Volvo S90/V90	12	+ 300.0%	26	+ 333.3%
Volvo EX90	9	– 18.2%	14	– 22.2%
Lexus LC	5	– 72.2%	17	– 26.1%
Subaru Ascent	5	– 97.5%	10	– 97.6%
Genesis G90	4	+ 300.0%	9	+ 125.0%
Hyundai Santa Cruz	3	– 98.6%	6	– 98.3%
Volvo C40	3	– 25.0%	9	– 43.8%
Kia Telluride	1	– 99.6%	5	– 98.9%

Source: Manufacturers