EA Advertising is a new ad platform through which the EA Sports FC, Star Wars Jedi, and Skate publisher/developer will start putting ads in their games through "dynamic, real-time placements." These are ads that EA says will "enhance, not disrupt, the player experience." Ads in video games are not something we haven't seen before. One of the most notable cases in recent years was 2K adding un-skippable ads in NBA 2K21, which was the third year in a row 2K had experimented with putting ads in an NBA 2K title. But it's a practice we've seen appear mostly in annualized […]

Read full article at https://wccftech.com/ea-launches-ea-advertising-ads-that-will-enhance-not-disrupt-player-experience-in-game-ads/

Roku's advertising revenue rose 27% year on year to US$613 million in the first quarter.

Microsoft Ads is introducing Product Explorer, a new reporting tool designed to give advertisers a centralized view of product catalog health and performance, according to Microsoft Product Liaison Navah Hopkins.

Managing large product feeds can make it difficult to identify which items are eligible to serve, generating impressions or missing critical data. Product Explorer aims to simplify that process.

What’s new. Product Explorer provides a searchable view of an advertiser’s entire product catalog, allowing users to filter products by attributes such as SKU, title, GTIN and product ID.

Advertisers can quickly see which products are active, serving ads and driving performance.

What it does. The tool highlights eligibility issues, metadata gaps and other factors preventing products from serving. It also surfaces recommended actions and allows advertisers to export filtered product lists for further analysis.

Why we care. By combining feed diagnostics and performance reporting in a single interface, Microsoft is making it easier for advertisers to move more products into a servable state and identify underperforming inventory.

Advertisers will now get searchable catalog reporting, product-level performance data covering the previous 30 days, issue detection and actionable recommendations to improve feed quality.

The big picture. Retail advertisers are increasingly focused on feed quality as product-based advertising becomes more automated. Visibility into catalog issues can have a direct impact on campaign reach and performance.

Availability. Hopkins said it should be live in accounts already.