Welcome to our Exclusive Guide to all 193 active Chinese brands. 145 brands have been added since its original publication in January 2018. This guide is the result of years of research and multiple investigating trips to China. It includes car, electric vehicle, pickup, bus and truck manufacturers. For now we are keeping roughly 130 LSEV makers out, that’s low-speed electric vehicles that don’t require a drivers license and are restricted to rural towns. Nowhere else will you find such an exhaustive and up-to-date compilation of all active Chinese automotive manufacturers. Like it has been the case for this very website, it’s my need for such a list and its absence anywhere online that have triggered this endeavour. A very simple way to take stock of how much the Chinese brands list has grown over the years is this: there are probably just as many active automotive brands in China than there are in the rest of the world combined…

The largest new vehicle market in the world, China is evolving at lightning speed with a myriad of local brands currently operating. Recently, the allocation of electric car production licenses by the Chinese government has triggered the creation of dozens of new NEV manufacturers and brands. In a way, China is now where the North American and European markets were in the 1920s with over a hundred brands competing for share in booming volumes. There is no doubt the number of Chinese brands will drastically reduce over the next few decades, but for now, with sub-brands becoming brands, brands appearing and disappearing on a weekly basis, it can be a truly confusing maze. No more.

This is a Live Guide, updated as new information comes about. Since the first version of this guide was published on 5th January 2018, 144 brands have been added: 212, Aion, Aiqar, Aishang, Aistaland, AITO, AIVA, Aiways, AvatR, Baizhi, Bestune, BeyonCa, Bordrin, Byvin, Cao Cao, Chufeng, Ciimo, Ciwei, COS, Costin, CRRC, Dadao, Dali, Deepal, Derry, Dialev, Docan (previously Niutron), Doda, Domy, Dorcen, Dreame, eD1, Enoreve (previously Enovate), Epicland, EV, Everus, Ezoom, Fang Cheng Bao, Farizon, Fengon, Firefly, Forthing, Fukang, Geometry, Green Wheel, Grove, Gyon, Hanergy, Hedmos, Hengchi (previously Evergrande), Hengrun, HiPhi, Homan (previously Folor), Huakai, Huashen, Huatong, Huazi, Hunkt, Hycan, IAT, iCar, IM, Jaecoo, Jenhoo, Jetour, Jiefang, Jiulong, Jiyue, JLM, Juneyao, KYC, Lark, Leapmotor, Lepas, LI, Lingbox, Linghui, Lingxi, Link Tour, Linyu, Lite, Livan, Long River, Luxeed, Maextro, Maple, Matrix Motors, Mengshi, Modern, Nammi, Neta, Omoda, Onvo, ORA, Pao, Pocco, Polestones, Qingling, Qingxing, Qiyuan, QYEV, Radar, Raoten, Reach, Red Star, Reech (previously LvChi), Rising Auto (previously R), Rox, Saloon, Sany, Sehol (previously SOL), Senyuan, Seres (previously SF Motors), Shangjie, Shifeng, Sinogold, SiTech, SKIO, Skywell, Skyworth, Sokon, Songsan, Stelato, STR, Suda, Sunike, TANK, T-King, VGV, Voyah, WAW, Weiao, Wujie, Xiaohu, Xiaomi, Xiao Pao Che, Yangwang, YGM, Yinlong, Yipai, Youngman, Yuancheng, Yuanhang, Zedriv, Zeekr, Zoomlion and Zuojun.

80 ceased activity: Baizhi, Bison, Bisu, Bordrin, Brilliance, Byton, Byvin, Changhe, Ciimo, Ciwei, CRRC, Dali, Dearcc, Dialev, Doda, Domy, Dorcen, Enranger, Everus, Foday, Gonow, Green Wheel, Hafei, Hanergy, Hanteng, Hawtai, Heibao, Hengchi, Hengtong, Horki, Huasong, Hunkt, Hybrid Kinetic, Hyosow, Iconic, Jiangnan, Jiulong, JMCGL, Jonway, Kandi, Kawei, Keyton, Landwind, Leahead, Leopaard, LeSee, Letin, Lifan, Linyu, Lite, Maple, Min’An, Neta, Qiantu, Qingling, Qoros, QYEV, Ranz, Red Star, Reech, Rox, Saloon, Senyuan, Shuchi, Singulato, SiTech, SKIO, Suda, Sunike, Traum, Xinkai, Weiwang, Weltmeister (WM), Yema, Youxia, Yu Lu, Zedriv, Zinoro, Zotye and Zuojun.

If you have information that would impact this Guide please make sure to share it in the comments below.

Please contact us here for a thorough analysis of the Chinese new car market, or if you want to advertise on this page.

212

BAW launched the 212 brand (二一二越野车, literally 212 off-road vehicle) in June 2024. This makes the next chapter for the original and legendary 60 year-old BJ212 off roader. The T01 is the brand’s first outing, offering a modernised version of the icon. It retains classic off-road elements like a boxy design, round taillights, and robust off-road capabilities. 212 retail sales in 2025 amount to 12,070 (+154.9%). The official website is here.

Aion

Aion (埃安) is a marque by GAC Motors. Originally launched as an EV sub-brand of GAC New Energy in 2018, it was upgraded to a standalone brand under GAC Group in November 2020. As of August 2023, Aion’s lineup is composed of the S sedan, the LX station wagon, V crossover, Y crossover and Hyper GT sedan. In September 2022, the brand introduced a new logo as well as a new hypercar, the Hyper SSR. It is reportedly capable of accelerating from 0 to 100 km/h in just 1.9 seconds. As well as the GT, the Hyper SSR is part of Aion’s new line of high performing models called Hyper (昊铂). Aion also announced a cooperation with China National Space Administration to establish the Hyper Scientific Research Laboratory, focusing on R&D in aerodynamics, innovative materials and artificial intelligence. Aion retail sales are down -12.2% in 2025 to 297,064. The official website is here.

Aiqar

The Aiqar marque is an export brand by Chery destined to sell rebadged New Energy Vehicles. It is present in Central Asia (Armenia, Georgia, Uzbekistan), South East Asia (Cambodia), the Middle East and the Caribbean (Curaçao). As of 2026, its range is composed of three models: the EQ1 (a rebadged Chery eQ1), EQ3 (a rebadged iCar 03) and the EQ7 (a rebadged Chery eQ7). The Georgian website is here.

Aishang

Aishang (埃尚) is a brand by Wuling launched in September 2025. The brand was created to compete in the affordable new-energy passenger car market, focusing initially on A00-segment micro electric cars, with plans to expand into small and compact car segments over the next few years. The first model under the Aishang brand is the A100C, an A00-class pure electric city car designed for urban commuting. It features a compact 3-door, 4-seat layout, a small electric motor and a 17.65 kWh battery giving roughly 220 km CLTC range, and is priced from 39,800 to 52,800 yuan. While fronting similar vehicles such as the Changan Lumin, it also competes with Wuling’s own Hongguang Mini EV… Aishang retail sales in 2025 amount to 554.

Aistaland

Aistaland, Qijing (启境) in Mandarin, is yet another collaboration between Huawei and a car manufacturer, this time GAC. However,  Aistaland isn’t part of HIMA (Harmony Intelligent Mobility Alliance). It was launched in September 2025 and its name derives from the expression “AI Start New Land.” Its first vehicle, publicly revealed at the 2026 Beijing Auto Show, is the GT7 shooting brake, a clone of the Porsche Panamera. As is the case with all its other collaborations, Huawei provides the intelligent vehicle platform while GAC is in charge of the manufacturing integration. The GT7 features a 896-line LiDAR from Huawei.

AITO

AITO (in Mandarin Aotu 傲图 or Wenjie 问界), translated as “Adding Intelligence to Auto”, is a high-end EV brand launched in 2021 by Huawei and Seres (Sokon). The brand’s first model, the M5, was revealed on 2 December 2021. It is a range extender, meaning the car is a PHEV where the petrol engine’s only function is to charge the battery. Orders started on 23 December 2021 and reached 6,000 only five days later. The M5 comes with its own fragrance system, is advertised as having the fastest on-board charging in the industry, 66W wired fast charging, 40W wireless fast charging, a total of five 1A4C charging ports. All AITO models are sold in Huawei’s stores. The cooperation between Sokon and Huawei started when Huawei started selling the Seres SF5 in its stores, now they are coming up with a new brand, AITO. The M5 is actually based on the Seres SF5. In this Huawei-Sokon partnership, Sokon is responsible for the car life cycle: R&D, delivery and after sales. Huawei is responsible for sales and smart features, in other words the nervous system of the car. The M7 SUV launched in July 2022. 2025 retail sales are up 9.9% to 423,436 units. The AITO website is here.

The full Chinese Brands Guide is below.

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Lionel Messi’s achievements and records are constantly measured and voiced by everyone except himself. As journalists and pundits relate to him his own glory in numbers, he responds by acknowledging the talent and value of his teammates and adversaries. In today’s world, this is not only rare but also contrary to a pervasive culture of self-promotion and vitriolic hate against everyone who doesn’t bow. But don’t mistake Messi’s kind demeanor for softness—his discipline and the high expectation he places on himself set the bar for everyone else. He rejects mediocrity in all forms and will make sure there is none around him.

Lionel Messi, the most decorated footballer in history and captain of the defending FIFA World Champions, Argentina, was again underestimated and criticized ahead of the 2026 World Cup. He responded by scoring three goals in Argentina’s first game, leading his team to a 3-0 victory against Algeria that many hoped for but very few really expected at that level.

His post-match interview revealed the usual Messi, the man who continues to showcase the kind of humanity, dignity, honor and humility that defies every standard of today’s society, consumed with the search for attention and glory at any cost.

Volume Is Not the Same as Authority

Modern leadership culture has quietly collapsed two different things into one. The biggest platform wins the argument; the loudest founder raises the round; the most combative voice sets the agenda. Visibility has become the proxy for value. Messi is the standing rebuttal — a leader whose authority was never announced, only demonstrated; whose visibility was never imposed, only inevitable. He leads, in other words, from behind: the more his talent entitles him to dominate a room, the more space he leaves for everyone else in it.

Let’s be clear: most of us aren’t blessed with Messi’s near-superhuman ability in our own fields, so we have to complement our talent with timeless communication and marketing strategies to get noticed. Yet his calm self-confidence and assertive humility are within reach for all of us. And as I’ve seen time and again, everything improves when we reach for them.

Three Dressing Rooms, One Consistent Signature

The pattern is what makes it credible. A trait that survives three radically different environments isn’t circumstance; it’s character. At Barcelona, Xavi Hernández—a decade alongside him—called Messi an example in the dressing room and on the pitch. With Argentina, the doubt ran deeper: Diego Maradona once said Messi lacked the character to be a leader, and coach Gerardo Martino conceded that the vocal, dressing-room leadership belonged to Javier Mascherano while Messi led on the grass. Then the silence started winning—the 2021 Copa América, the 2022 World Cup—and teammates reframed what they had been watching. Alexis Mac Allister described it plainly: “He doesn’t speak much but he speaks when we really need him.” He continued, “His leadership is amazing. It’s not just by words but more by example.” At Inter Miami the test was purest. He arrived as the most decorated player in league history, out-earning the entire roster, free to remake a last-place club in his image. Instead, asked how he wanted things run, he answered with a question: “What do you guys do?” and fell in line. ESPN’s reporting describes how he raised the team’s ceiling not by decree but by intensifying ordinary training until a warm-up rondo became a contest nobody wanted to lose. Even now, midfielder Rodrigo De Paul calls it a flat-out advantage simply to have Messi steering the group.

Beyond Humility: The Ferocious Standard Underneath

Read this as softness and you miss the entire mechanism. The deference is real, but so is the demand. The same player who yields on ego concedes nothing on excellence — he simply enforces the standard on himself first and lets proximity do the rest. Humility is the posture; the standard is merciless. That is the part the “great-leader myth” model of leadership never grasps: you can hold the highest bar in the room without being the loudest voice in it.

The Real Lesson Has Nothing to Do with Football

For anyone who leads an organization and manages people, the Messi case is almost uncomfortably instructive. But let’s inspect Messi’s leadership style by demystifying the legend, assessing the man, and extracting lessons that can serve society at large.

Messi’s leadership style is as much a matter of principle as it is a matter of personality and personal preference. We’re all different—some are extroverts, others are introverts. Some have the gift of the spoken word, others don’t. So, let’s not think for a minute that Messi’s every choice as a leader is universally ideal. The core lesson here comes from understanding how the underlying relationships Messi builds with his teammates lead to history-making successes repeatedly. Underneath it all, it has nothing to do with how he sounds or how often he speaks. It’s the genuine respect Messi shows his teammates and crew, the way his skill and discipline inspire them, and his willingness to own every result, good or bad. The consequences are admiration, trust and loyalty—earned, not commanded.

In a world of loud voices, bombastic charlatans, and self-centered maneuvers, Messi does show a different path. A path where the room doesn’t go quiet for the person demanding attention, but for the one who makes everyone want to listen.

This article was originally published on Forbes.com

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