Hungary January 2026: Toyota at record 17.5% share, places Yaris Cross at #1 for the first time

9 February 2026 at 10:59

The Toyota Yaris Cross is the most popular vehicle in Hungary in January.

New passenger car sales in Hungary drop a painful -9.2% year-on-year in January to 8,287 units. The brands ranking is completely reshuffled. Toyota (+36.3%) is a distant leader with a record 17.5% share, distancing Skoda (-35.4%) in total freefall and BMW (+35.1%) brilliantly scoring its first ever Hungarian podium finish. Volkswagen (-24.3%) and most strikingly Suzuki (-55.3%) both implode and round out The Top 5. Dacia (+49.7%), Hyundai (+45.8%) and Nissan (+40.8%) also stun but it’s BYD (+97.1%) that delivers the biggest gain near the top, although it is down 6 spots on December to #13. Chinese Chery breaks into the Top 15 at #14 while Omoda and Jaecoo make their way into the Top 25.

The Toyota Yaris Cross (+253.2%) scores its first ever Polish win with an impressive 5.4% share vs. 1.9% over the Full Year 2025. The Nissan Qashqai (+85.5%) follows with a freefalling Skoda Octavia (-42.6%) closing out the podium. The Hyundai Tucson (+148%) surges to #4 while the Toyota Corolla (+20.4%) is up to #6. Leader last year, the Suzuki S-Cross (-51.9%) falls to #5 while the Suzuki Vitara (-49.7%) is down to #7. Excellent performance also by the Toyota C-HR (+44.9%) at #8 and the VW T-Roc at #9 vs. #25 over FY2025. The BMW X5 manages a stunning month at #18.

Previous post: Hungary Full Year 2025: Suzuki S-Cross signs third win in past four years

One year ago: Hungary January 2025: Ford and Tourneo Custom stun in market up 13%

Full January 2026 Top 25 brands and Top 20 models below.

Hungary January 2026 – brands:

Pos	Brand PC only	Jan-26	%	/25	Dec
1	Toyota	1,450	17.5%	+ 36.3%	2
2	Skoda	659	8.0%	– 35.4%	3
3	BMW	612	7.4%	+ 35.1%	9
4	Volkswagen	533	6.4%	– 24.3%	5
5	Suzuki	522	6.3%	– 55.3%	1
6	Nissan	511	6.2%	+ 40.8%	6
7	Hyundai	455	5.5%	+ 45.8%	10
8	Mercedes	438	5.3%	+ 7.9%	14
9	Ford	437	5.3%	– 39.5%	12
10	Kia	395	4.8%	– 39.2%	8
11	Audi	250	3.0%	+ 3.7%	18
12	Dacia	217	2.6%	+ 49.7%	4
13	BYD	205	2.5%	+ 97.1%	7
14	Chery	199	2.4%	n/a	n/a
15	Citroen	188	2.3%	n/a	n/a
16	Volvo	133	1.6%	– 34.8%	17
17	Lexus	112	1.4%	n/a	n/a
18	Opel	97	1.2%	+ 10.2%	11
19	Peugeot	94	1.1%	– 33.3%	n/a
20	Renault	86	1.0%	– 61.1%	13
21	Omoda	85	1.0%	new	n/a
22	Jaecoo	72	0.9%	new	n/a
23	MG	62	0.7%	n/a	19
24	Tesla	58	0.7%	n/a	16
25	Cupra	57	0.7%	n/a	n/a

Hungary January 2026 – models:

Pos	Model	Jan-26	%	/25	Dec
1	Toyota Yaris Cross	445	5.4%	+ 253.2%	7
2	Nissan Qashqai	371	4.5%	+ 85.5%	8
3	Skoda Octavia	308	3.7%	– 42.6%	3
4	Hyundai Tucson	305	3.7%	+ 148.0%	12
5	Suzuki S-Cross	275	3.3%	– 51.9%	1
6	Toyota Corolla	230	2.8%	+ 20.4%	26
7	Suzuki Vitara	227	2.7%	– 49.7%	2
8	Toyota C-HR	200	2.4%	+ 44.9%	6
9	VW T-Roc	200	2.4%	n/a	42
10	Kia Sportage	179	2.2%	+ 1.7%	27
11	Toyota Corolla Cross	149	1.8%	– 5.1%	13
12	Ford Kuga	130	1.6%	– 2.3%	18
13	Nissan Juke	126	1.5%	n/a	n/a
14	Citroen C3 Aircross	124	1.5%	n/a	n/a
15	Toyota Yaris	115	1.4%	n/a	19
16	Toyota Aygo X	113	1.4%	n/a	n/a
17	Dacia Duster	104	1.3%	– 8.0%	4
18	BMW X5	99	0.8%	n/a	n/a
19	Toyota RAV4	98	1.2%	– 58.3%	48
20	Ford Tourneo Custom	96	1.2%	– 74.6%	24

Source: Dataforce, many thanks to Csaba

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