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USA May 2026: Mazda (+35%), Honda (+10.5%), Subaru (+10.4%) impress, sedans up

βœ‡Best Selling Cars Blog
By:Matt Gasnier
8 June 2026 at 05:05

Honda Accord sales are up 33.3% year-on-year in May. Picture caranddriver.com

The U.S. new light vehicle market edges up for the first time this year, albeit at a tiny +0.6% year-on-year in May to 1.48 million units according to GlobalData. Retail sales are up 0.6% while fleet shipments gain 2.5%. The year-to-date tally is down -5%. The SAAR stands at 16.2 million according to Motor Intelligence, up from 15.7 million in May 2025 and 16.1 million last month. AutoForecast Solutions says U.S. sales will drop -2.3% over the Full Year 2026 to 15.7 million units. Average transaction prices have stopped surging at -0.2% year-on-year to $46,023 according to GlobalData and JD Power, while average incentives soar 21% to $3,297. Average incentives as a percentage of sticker price is 6.4%, up from 5.4% a year ago. Non-EV incentives are up 24% to $2,973 while EV discounts are 11% higher to $10,308. An estimated 22.6% of buyers leased their car in May, up from 22.3% a year ago.

Among OEMs still sharing their sales monthly, American Honda (+9.9%) fares best with Hyundai-Kia (+2.7%) also in positive, Toyota Motor (-0.6%) is stable but Ford Motor (-13.7%) falls apart. Brand-wise, Toyota (-0.1%) is almost immobile while Ford (-13.4%) suffers. This is Ford’s 5th consecutive month of year-on-year drops. Ford EVs are down -44% and Ford SUVs off -21%. In contrast Honda (+10.5%) has a tremendous month, with hybrid sales reaching a record 42,583. Hyundai (+3.5%) is also pushed up by hybrids (+90%) as is Kia (+1.9%, hybrids up 179%). Subaru (+10.4%) and Mazda (+35%) both end nine months of volume losses just as Genesis (+2.5%) posts a 20th consecutive monthly gain.

Looking at models with available monthly data, the Ford F-Series (-13.3%) dives as two fires at a key aluminium supplier last year continue to disrupt production. F-Series sales are down -15.1% so far this year. The Honda CR-V (+19.3%) continues to fly well above its archenemy the Toyota RAV4 (-26%) which is still in the midst of a difficult generation changeover. The Toyota Camry (+14.2%) illustrates a new trend towards cheaper and more fuel efficient sedans as gasoline prices remain painfully high. As such, other sedans such as the Honda Civic (+4.6%), Toyota Corolla (+0.8%), Honda Accord (+33.3%) and Hyundai Elantra (+6.8%) are also up.

Previous month: USA April 2026: Accord helps Honda up, sales off -6.7%

One year ago: USA May 2025: Employee pricing sends Ford Motor up 16.4%, stable market

Full May 2026 data for selected OEMs, brands and models below.

USA May 2026 – OEMs:

OEMMay-26/252026 1-5/25
Toyota Motor238,800– 0.6%949,645– 9.0%
Ford Motor Co189,645– 13.7%798,653– 13.8%
Hyundai-Kia174,860+ 2.7%638,554– 15.2%
American Honda148,903+ 9.9%623,139– 0.2%
Subaru57,748+ 10.4%317,496+ 15.3%
Mazda39,066+ 35.0%212,138+ 19.9%

USA May 2026 – brands:

BrandMay-26/252026 1-5/25
Toyota207,393– 0.1%890,051– 0.3%
Ford180,444– 13.4%780,325– 11.2%
Honda135,688+ 10.5%565,737– 0.3%
Hyundai87,468+ 3.5%373,013+ 0.9%
Kia80,502+ 1.9%360,220+ 2.1%
Subaru57,748+ 10.4%252,425– 8.3%
Mazda39,066+ 35.0%164,667– 6.9%
Lexus31,407– 3.9%140,546– 6.9%
Acura13,215+ 4.1%57,401– 0.1%
Lincoln9,201– 20.5%41,938– 10.6%
Genesis6,890+ 2.5%31,563+ 3.4%

USA May 2026 – models:

ModelMay-26/252026 1-5/25
Ford F-Series69,175– 13.3%291,124– 15.1%
Honda CR-V45,141+ 19.3%187,255+ 2.5%
Toyota Camry35,797+ 14.2%147,471+ 13.4%
Toyota RAV433,524– 26.0%121,605– 40.0%
Honda Civic26,995+ 4.6%109,635+ 1.2%
Toyota Tacoma26,650+ 0.6%120,690+ 10.4%
Toyota Corolla23,644+ 0.8%111,530+ 10.0%
Ford Explorer22,316+ 8.8%104,894+ 18.1%
Hyundai Tucson20,581+ 3.4%98,031+ 1.1%
Subaru Forester19,577+ 26.8%91,566+ 8.2%
Honda AccordΒ Β 18,688+ 33.3%72,076+ 28.9%
Kia Sportage18,405+ 7.9%78,912+ 5.9%
Subaru Crosstrek17,409+ 10.2%71,573– 3.7%
Ford Maverick17,055+ 10.0%65,112– 11.7%
Hyundai Elantra16,819+ 6.8%64,660+ 3.7%
Ford Transit15,859+ 4.2%65,156+ 4.9%
Ford Bronco15,389+ 5.2%63,659+ 3.3%
Mazda CX-5014,897+ 107.2%52,132+ 36.3%
Toyota Grand Highlander14,692– 0.9%63,395+ 17.7%
Toyota 4Runner14,166+ 112.6%59,339+ 143.6%
Toyota Tundra14,100+ 1.0%63,050– 0.8%
Kia Telluride13,665+ 18.2%62,170+ 19.0%
Honda HR-V13,350+ 0.7%56,631– 16.9%
Ford Bronco Sport13,272– 8.3%58,809– 1.5%
Hyundai Palisade13,089+ 16.8%52,117+ 8.7%
Kia K412,592– 9.2%63,026– 1.5%
Subaru Outback11,258+ 0.4%48,884– 22.0%
Hyundai Santa Fe11,220+ 1.7%53,621– 2.2%
Lexus RX11,075+ 25.0%50,068+ 11.8%
Honda Pilot11,066– 1.4%53,715– 4.1%
Toyota Corolla Cross10,762+ 9.3%51,897+ 18.7%
Toyota Sienna10,511– 0.3%44,611+ 0.4%
Kia Sorento10,127+ 11.4%40,746– 7.1%
Ford Expedition8,537– 24.4%32,842– 8.5%
Hyundai Sonata8,456+ 39.0%30,108+ 7.9%
Honda Odyssey8,441– 3.1%34,365– 15.1%
Kia Carnival8,062+ 15.6%33,082+ 18.3%
Mazda CX-57,805– 17.9%53,003– 6.2%
Kia K56,673– 4.1%32,016+ 10.6%
Lexus NX6,239– 10.3%24,982– 22.0%
Hyundai Kona6,036– 22.4%30,133– 7.9%
Toyota Highlander5,879– 12.2%28,118+ 12.5%
Kia Seltos5,843+ 11.2%25,877+ 25.1%
Honda Passport5,689+ 3.8%25,181+ 11.2%
Lexus TX5,444– 0.9%22,811+ 11.7%
Mazda CX-305,060+ 16.9%17,025– 46.2%
Hyundai Ioniq 55,002+ 28.3%18,395+ 15.5%
Ford Mustang4,920– 1.8%24,824+ 28.6%
Ford Ranger4,849– 23.3%27,869– 1.3%
Mazda CX-904,728+ 16.9%17,093– 30.5%
Acura MDX4,504+ 16.1%19,643+ 4.8%
Mazda34,121+ 68.0%16,665+ 10.8%
Honda Ridgeline4,103– 4.3%18,685– 4.2%
Toyota Prius3,451– 48.2%15,489– 48.6%
Ford Escape3,427– 80.3%20,874– 69.1%
Subaru Ascent3,293– 7.2%15,940– 13.3%
Lincoln Nautilus3,232– 7.6%15,044– 6.0%
Genesis GV703,197+ 2.1%14,268+ 10.1%
Acura ADX3,179+ 106.2%13,446+ 399.9%
Hyundai Venue3,159– 27.4%12,530– 2.7%
Lexus IS3,140+ 75.9%11,183+ 30.8%
Toyota Land Cruiser3,016– 33.1%14,325– 41.4%
Ford E-Series2,998– 11.3%15,245– 9.0%
Acura Integra2,968+ 67.1%11,436+ 34.6%
Toyota BZ/bZ4X2,830+ 109.3%15,860+ 97.6%
Kia Niro2,772+ 17.8%11,718+ 19.3%
Toyota Sequoia2,682+ 12.4%11,482+ 13.7%
Ford Mustang Mach-E2,647– 44.0%9,917– 48.5%
Lincoln Aviator2,582– 6.1%10,901+ 5.7%
Lincoln Navigator2,536– 10.8%8,458– 12.3%
Acura RDX2,514– 14.2%11,724– 24.8%
Toyota Crown Signia2,208+ 59.2%9,503– 15.2%
Genesis GV802,185– 3.1%10,689+ 2.6%
Lexus GX2,104– 35.6%12,537– 23.9%
Honda Prologue1,897– 10.1%6,724– 50.3%
Hyundai Santa Cruz1,785– 41.1%8,214– 32.5%
Kia EV91,647+ 4351.4%5,736+ 42.5%
Subaru Impreza1,577– 35.8%6,933– 46.4%
Toyota C-HR1,509n/a2,154n/a
Mazda CX-701,402+ 31.6%4,838– 34.4%
Subaru Uncharted1,270new1,792new
Subaru WRX1,195+ 147.9%5,875– 3.4%
Lexus UX1,176+ 33.0%4,569+ 5.3%
Hyundai Ioniq 91,145+ 279.1%4,001+ 1224.8%
Lexus RZ1,140+ 25.1%6,810+ 125.8%
Subaru Trailseeker1,074new1,483new
Mazda MX-5 Miata1,053+ 196.6%3,911+ 10.9%
Genesis G70943+ 22.0%4,353+ 10.2%
Lincoln Corsair851– 65.7%7,535– 31.2%
Toyota Crown834– 9.0%4,496+ 8.8%
Subaru Solterra750– 39.8%4,919– 7.6%
Toyota GR86711– 16.5%3,253– 29.6%
Kia EV6708– 11.6%3,459– 33.4%
Lexus LX613– 9.7%3,097– 1.7%
Toyota Supra404+ 24.3%1,667+ 80.6%
Lexus ES338– 90.4%3,565– 77.8%
Honda Prelude318new1,470new
Genesis G80282– 5.1%1,423– 7.5%
Subaru BRZ255– 21.8%1,341– 8.1%
Hyundai Ioniq 6176– 85.3%1,203– 78.6%
Genesis G90151+ 26.9%492– 14.7%
Genesis GV60132– 10.8%338– 68.5%
Lexus LC129+ 25.2%545– 24.8%
Subaru Legacy90– 95.0%2,125– 77.6%
Acura TLX48– 93.0%1,067– 63.6%
Toyota Mirai23+ 283.3%109+ 172.5%
Lexus RC8– 93.5%234– 67.1%
Kia Soul7– 99.9%3,477– 83.7%
Acura ZDX2– 99.9%85– 99.1%
Lexus LS1– 98.9%145– 76.8%
Toyota Avalon0– 100.0%2– 50.0%
Toyota Venza0– 100.0%5– 99.3%

Source: Manufacturers

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