Turkey Announces Troy-Themed Exhibition in Rome for 2026, Boosting New Cultural Cooperation with Italy and Global Interest in Turkish Heritage

The Turkish Culture and Tourism Ministry has launched plans for a Troy exhibition that is set to take place in Rome in 2026, signifying the next move in the cultural collaboration that has been taking place between Turkey and Italy. The exhibition, which has been inspired by the Troy that has been immortalized throughout history, has been launched in order to showcase Turkey’s cultural wealth to the international community, thereby solidifying Turkey’s position in the international tourism sector. The exhibition is a follow-through plan from last year’s Göbeklitepe exhibition that took place at the Colosseum, as well as the on-going exhibition known as “Magna Mater.”

The Troy exhibition in Turkey is a part of Turkey’s aimed attempts at making the cultural heritage of Turkey known worldwide. The iconic historical site of Troy is one such location that Turkey, together with Italy, is aiming to develop with regard to tourism, thus helping Turkey increase economic ties with Italy.

Troy Exhibition to Drive Cultural and Tourism Growth in Turkey

The Troy exhibition is expected to significantly enhance Turkey’s tourism sector, particularly through the global exposure of its ancient heritage. By bringing Troy’s legendary artifacts to Rome, the exhibition will attract more international visitors to Turkey, particularly to the Troy Archaeological Site in the Çanakkale province. This exposure will provide Turkey with an opportunity to expand tourism by encouraging visitors to explore not only Troy but also other historical sites in Turkey, such as Göbeklitepe, Ephesus, and the Cappadocia region.

As one of the most iconic archaeological sites in the world, Troy draws attention to Turkey’s cultural richness, positioning it as a top destination for history lovers, archaeology enthusiasts, and cultural travelers. The exhibition’s success will boost Turkey’s reputation as a leading cultural tourism hub, driving increased visitor interest and supporting sustainable tourism development in the country.

Turkey-Italy Collaboration: Strengthening Tourism Diplomacy and Regional Connectivity

The exhibition marks an important milestone in Turkey-Italy relations, offering a platform to enhance cultural exchange between the two nations. As Italy is a key source market for Turkish tourism, this initiative will attract Italian tourists to Turkey, increasing the flow of visitors from the region and deepening ties between Turkey’s tourism industry and Italy’s cultural institutions.

In addition to fostering cultural connections, the collaboration will benefit the tourism sectors of both countries, generating new opportunities for joint tourism packages, cultural experiences, and collaborative marketing efforts. These efforts will not only boost bilateral tourism but also contribute to regional economic growth, as travelers explore destinations in both Turkey and Italy.

Turkey’s Growing Impact on Global Tourism and Cultural Heritage

As Turkey’s cultural diplomacy continues to expand, its heritage tourism sector is poised for significant growth. The Troy exhibition in Rome will serve as a major showcase for Turkey’s archaeological treasures, with the potential to attract a diverse group of international visitors seeking authentic experiences. This aligns with Turkey’s broader tourism strategy, which focuses on cultural immersion, eco-tourism, and authentic heritage experiences that offer something new for both first-time visitors and returning travelers.

The exhibition will also highlight Turkey’s UNESCO World Heritage Sites, encouraging travelers to explore off-the-beaten-path destinations in addition to popular spots like Istanbul, Cappadocia, and the Turquoise Coast. By focusing on cultural tourism, Turkey is positioning itself as a global leader in heritage preservation and responsible tourism.

Tourism Diplomacy and Future Growth in the Region

The partnership between Turkey and Italy is expected to have long-term positive impacts on both countries’ tourism industries. Cultural exhibitions like the Troy display help foster tourism diplomacy, creating a platform for further collaboration on tourism initiatives and cultural projects. By continuing to showcase Turkey’s rich history, such efforts will boost visitor numbers, promote cross-border tourism, and foster a deeper appreciation for shared cultural heritage.

In the years ahead, this collaboration will likely lead to even more tourism growth, not just between Turkey and Italy, but also in the wider Mediterranean region. As global tourism recovery continues, cultural tourism will be an essential pillar of sustainable tourism in both countries, contributing to the economic vitality of local communities while preserving their unique identities.

Enhancing Global Tourism with Cultural Diplomacy

The Troy show in Rome is a historic move in Turkey’s tourism diplomacy initiative, which gives Turkey a chance to showcase the rich cultural heritage that it has. Through partnerships such as this, Turkey has managed to position itself at the top of the list of countries that are leaders in heritage tourism, which has, in return, contributed to economic growth. The future of tourism in Turkey, as well as that of Italy, is set to take a significant shift with such initiatives such as the Troy exhibition.

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Samsung has helped bring an important Korean art exhibition to the US. The family of the late Samsung Chairman Lee Kun-Hee donated his huge art collection to Korea in 2021. This generous gift made it possible for many of these treasures to be shared with people around the world.

The Smithsonian’s National Museum of Asian Art is now showing “Korean Treasures: Collected, Cherished, Shared.” It is the first large US exhibition of artworks from the Lee Kun-Hee Collection. The show is open through February 1, 2026.

Lee Kun-Hee spent more than 70 years collecting art. His collection includes over 23,000 pieces to make it one of the biggest and most important in Korea. The museum chose more than 200 artworks for this exhibition, which includes several National Treasures that are considered extremely valuable.

The exhibition is divided into 10 galleries and each focusing on a different aspect of Korean history and culture. Visitors can see the evolution of Korean art over 1,500 years, from ancient times to the present day.

One gallery features a sarangbang, a study used by scholars during the Joseon Dynasty. The exhibition hall contains simple wooden furniture, writing instruments, and books, differently illustrating the life and work of scholars.

There’s also a hall that focuses on court life, displaying palace paintings, exquisite ceramics, and objects used in important ceremonies. These exhibits showcase the luxury and splendor of Korean royal life.

A large part of the exhibition presents Buddhist art, which has played an important role in Korean culture. Visitors can see statues, religious objects, and bright altar paintings that were used in temples.

The exhibition also shows modern Korean artists who mix traditional styles with new ideas. Their works show how Korean art continued to grow and change in the modern era.

After Washington, the exhibition will travel to the Art Institute of Chicago in March 2026. A special book and an international symposium on Korean art will also be offered.

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