A new era of luxury tourism has arrived in Saudi Arabia with the grand opening of SLS The Red Sea on Shura Island. Positioned at the heart of one of the world’s most forward-thinking regenerative tourism destinations, this resort is set to become a leading attraction for both international and local travelers. With its striking design, indulgent amenities, and vibrant energy, SLS The Red Sea is poised to change the way visitors experience the Red Sea coast.
A Resort Like No Other
Located on Shura Island, SLS The Red Sea is a luxury resort that combines bold architectural design with an unmatched location. Designed by the world-renowned architects Foster + Partners, the resort’s unique coral bloom buildings are framed by pristine, sugar-soft sands and crystal-clear waters. The development offers a stunning visual backdrop of lush greenery, exotic foliage, and playful design elements, such as mischievous monkeys perched on signs and the signature SLS duck, making it an Instagram-worthy spot for visitors.
With its blend of theatrical flair and design-led spaces, the resort offers a captivating atmosphere throughout. Guests will find themselves exploring a series of sinuous pathways, leading them to an experience that immerses them in the best of what Shura Island has to offer. Whether it’s lounging poolside, dining at immersive restaurants, or relaxing at the resort’s luxury spa, there’s something for everyone at SLS The Red Sea.
Luxury Accommodation for Every Guest
The resort features 150 luxurious guestrooms, which include 117 rooms, 18 suites, and 15 private villas. Each room is designed to offer the ultimate in comfort and style, featuring natural textures and bold design elements that define the aesthetic of SLS The Red Sea. For those seeking an ultra-exclusive experience, the resort’s private villas offer expansive beachfront settings with private pools, large terraces, and dedicated living and dining spaces. These villas allow guests to live within the very rhythm of the resort while enjoying the utmost privacy and luxury.
In-room amenities at SLS The Red Sea enhance every guest’s stay. The resort provides Ortigia Ambra Nera bath amenities, bespoke robes embroidered with the signature SLS icons, and a reimagined minibar stocked with premium non-alcoholic spirits, mood-enhancing mixers, and elevated aperitivo snacks. Each thoughtful detail is designed to provide a memorable experience for all guests, whether they are relaxing in their room, lounging by the pool, or enjoying the resort’s immersive dining options.
An Immersive Dining Experience
One of the standout features of SLS The Red Sea is its destination dining options. The resort’s culinary offerings are designed to complement the natural beauty and vibrant atmosphere of the region. Guests can dine in various themed restaurants that offer both international and local flavors, with menus tailored to suit the tastes of a diverse range of guests. The immersive dining experience is enhanced by the breathtaking views and the resort’s stylish and energetic ambiance.
Each restaurant promises a sensory journey, from the freshest seafood inspired by the surrounding waters to innovative dishes crafted with the finest ingredients. The resort’s food and beverage options are meant to be enjoyed in a setting that matches the energy of the resort, with both indoor and outdoor spaces available for guests to take in the sights and sounds of the Red Sea.
Wellness and Relaxation at Its Best
For those seeking rejuvenation and relaxation, SLS The Red Sea offers indulgent wellness facilities. The resort features a state-of-the-art spa, which provides a wide range of treatments designed to refresh and invigorate. The spa is complemented by indoor and outdoor pools, perfect for unwinding or engaging in a swim surrounded by stunning natural landscapes. Whether guests are looking for a massage to relieve stress or a more complete wellness retreat, SLS The Red Sea offers everything needed for physical and mental renewal.
Additionally, the resort’s design and layout encourage guests to connect with the surrounding environment, allowing them to experience the best of both nature and luxury. The fusion of architecture and nature creates an atmosphere that promotes relaxation and immersion in the beauty of Shura Island and the Red Sea coast.
A New Landmark for Saudi Arabia’s Regenerative Tourism
Saudi Arabia is rapidly emerging as a leader in regenerative tourism, with developments like SLS The Red Sea paving the way for sustainable, luxury tourism in the region. The resort is part of Saudi Arabia’s Vision 2030 plan, which aims to position the country as a top global tourism destination. By offering high-end accommodations, a wide range of amenities, and an immersive experience in a breathtaking environment, SLS The Red Sea is playing a key role in this transformation.
As one of the country’s most forward-looking tourism projects, SLS The Red Sea is an excellent example of how luxury tourism can seamlessly blend with environmental consciousness. The resort’s location on Shura Island is ideal for those looking to experience the natural beauty of the Red Sea while enjoying world-class amenities and services.
A Must-Visit Destination
With its unique combination of bold design, luxury accommodations, immersive dining, and wellness offerings, SLS The Red Sea is set to become a must-visit destination for travelers seeking the ultimate luxury experience in Saudi Arabia. Whether you’re coming to relax by the pool, explore the Red Sea’s crystal-clear waters, or indulge in a wellness retreat, this resort offers an unforgettable experience for all types of travelers. With the opening of SLS The Red Sea, the future of tourism in the region has never looked more exciting.
Celestyal is strengthening cruise tourism in the Eastern Mediterranean, Red Sea, and Arabian Gulf by introducing two new repositioning cruises for November 2026. The two new sailings between Athens (Piraeus) and Jeddah are experiencing the demand for November sailings that are longer, multi-destination cruises.
The repositioning cruise sector is being reconceptualized, and no longer seen merely as operational necessities. The new cruises will be the first in the Outer Mediterranean. It is believed they will provide high value tourism with the potential to develop new markets, extend seasons, and diversify the tourism spread.
Athens to Jeddah Cruises Expand Multi-Destination Cruise Demand
The Celestyal Journey will depart Piraeus on November 14, 2026, offering a seven-night itinerary with calls at Port Said and Safaga in Egypt, and Aqaba in Jordan, alongside a full Suez Canal transit. Starting from $789 per person, the cruise is positioned to attract travellers seeking immersive cultural experiences at competitive pricing.
The Celestyal Discovery will follow with an eight-night sailing from Piraeus on November 20, 2026, priced from $909 per person. This itinerary mirrors the Journey’s route while adding a call at Kusadasi, Turkey, opening access to another key embarkation market and expanding cruise tourism reach in the Eastern Mediterranean. These sailings support cruise tourism growth by encouraging longer itineraries, multi-country exploration, and increased passenger spending across ports that benefit from shoulder-season cruise calls.
Repositioning Cruises Become Growth Engines for the Cruise Sector
Celestyal’s expanded repositioning programme highlights how cruise lines are using these voyages to stimulate incremental tourism demand rather than simply relocating ships. By combining iconic destinations with lesser-visited ports, the itineraries appeal to experienced cruisers and culturally curious travellers looking for journeys with depth and narrative.
The inclusion of Egyptian and Jordanian ports, alongside a rare Suez Canal transit, adds experiential value that enhances cruise tourism growth by differentiating these sailings from traditional Mediterranean routes.
Boosting Cruise Tourism in the Red Sea and Eastern Mediterranean
Ports such as Port Said, Safaga, and Aqaba are increasingly central to cruise tourism expansion strategies as destinations seek to diversify beyond peak-season Mediterranean traffic. Cruise calls support local economies through shore excursions, transport services, guides, retail, and hospitality, often delivering outsized benefits in emerging or developing cruise markets.
By routing ships through these destinations, Celestyal contributes to regional cruise tourism development, helping integrate the Red Sea more firmly into global cruise itineraries while spreading tourism flows more evenly.
Demand Signals Strong Cruise Tourism Momentum
Celestyal confirmed that the new sailings build on strong demand for previous Athens–Jeddah voyages, underlining a broader trend in cruise tourism growth toward longer, destination-led journeys. Travelers are increasingly seeking cruises that combine iconic heritage destinations with new cultural experiences, rather than short, repetitive itineraries. This demand supports cruise lines’ willingness to invest in complex, cross-regional routes that generate higher yields and stronger destination partnerships.
Seamless Transition Into a Growing Arabian Gulf Cruise Market
After arriving in Jeddah, both ships will continue to the Arabian Gulf, launching Celestyal’s third consecutive winter season in the region. The Gulf has rapidly emerged as a key growth market for cruise tourism, supported by modern port infrastructure, strong air connectivity, and diversified attractions.
The Celestyal Journey will operate an updated seven-night Desert Days itinerary, sailing roundtrip from Doha with calls at Dubai (overnight), Abu Dhabi, Sir Bani Yas Island, and Bahrain. Overnight stays and extended port calls increase onshore spending and deepen destination engagement, amplifying cruise tourism’s economic impact.
Shorter Cruises Support Cruise Tourism Growth in the Gulf
The Celestyal Discovery will complement this with three-, four-, and seven-night Iconic Arabia cruises, sailing roundtrip from Abu Dhabi and calling at Doha, Khasab, Dubai, Sir Bani Yas Island, and Ras Al Khaimah. Short and mid-length itineraries are vital drivers of cruise tourism growth in the Gulf, attracting first-time cruisers, regional travellers, and fly-cruise guests, while ensuring frequent port calls that benefit local tourism economies.
Cruise Tourism Growth Through Regional Integration
By linking Greece, Turkey, Egypt, Jordan, Saudi Arabia, and Gulf destinations in a single seasonal deployment, Celestyal is reinforcing cruising as a tool for regional tourism integration. These itineraries encourage travellers to experience multiple cultures and landscapes while distributing tourism benefits across a wide network of ports.
Such cross-regional strategies align with national tourism ambitions in the Middle East and Eastern Mediterranean, where cruise tourism is increasingly seen as a catalyst for economic diversification, destination branding, and international visibility.
Cruise Sector Growth Extends Into 2026–27
Added repositioning voyages showcase the positive trend on the growth of global cruise tourism as cruise lines diversify their routes and operating calendars. For Celestyal, it consolidates its niche as an expert in destination-based cruising. For the host destinations, it means an increased, sustained provision of visitor arrivals and exposure to primary source markets.
The Athens–Jeddah sailings are a testament to cruise tourism growth and the new travel patterns it creates, especially between Europe, the Red Sea, and the Arabian Gulf. It also reflects the demand for longer, more experiential journeys that integrate multiple destinations. It will likely drive further travel pattern shifts in the years to come.
The Saudi Red Sea Authority (SRSA) has unveiled a revolutionary new tool for coastal tourism in the region: the Introductory Guide to Coastal Tourism Activities. This digital guide marks a significant shift in how tourists, investors, and industry professionals can access information about coastal tourism regulations. Designed to consolidate fragmented information and enhance accessibility, the guide is set to streamline the entire coastal tourism process, providing a clear and consistent reference for activities along the Red Sea coast.
The Challenge of Information Fragmentation
For many boating nations around the world, one of the biggest challenges in coastal tourism is the fragmentation of information. Regulations, safety standards, environmental protections, and entry procedures are often scattered across multiple agencies and platforms, creating confusion for both tourists and operators. The Saudi Red Sea Authority’s new digital guide seeks to address this issue by providing a centralized access point for all coastal tourism-related information.
Instead of navigating through a maze of documents and websites, users can now access up-to-date requirements, conditions, and procedures in one convenient location. This guide helps reduce uncertainty, improves the speed of processing, and offers a practical, user-friendly experience for both local and international operators. According to the SRSA, this initiative is essential for fostering sustainable tourism and supporting the growth of coastal tourism in line with Saudi Vision 2030.
A Comprehensive Digital Reference
The new guide is a comprehensive resource that covers a wide range of topics related to yachting activities, such as documentation, licensing, permit requirements, and port entry procedures. One of its most noteworthy features is its inclusion of directories for approved service providers, such as marinas, charter operators, and maritime agents, making it easier for visitors to find trusted businesses that meet the necessary standards.
Safety and environmental sustainability are also key components of the guide, with detailed instructions on how to adhere to the guidelines that protect the marine environment. The guide integrates a robust FAQ section and provides clear explanations about what is permitted and what is prohibited in coastal tourism activities.
What sets the SRSA’s guide apart from other resources is its emphasis on clarity before enforcement. Rather than simply listing rules and regulations, the guide explains where and how these rules apply, helping to prevent confusion and promote compliance. This approach enhances safety and minimizes the risks associated with operating in sensitive marine areas.
A Model for Other Boating Nations
The Saudi Red Sea Authority’s digital guide is not just a success for Saudi Arabia but could serve as an instructive model for other boating nations, particularly those with complex and fragmented coastal regulations. In countries like New Zealand, a similar platform could be incredibly valuable. By bringing together anchoring restrictions, fishing rules, marine reserve boundaries, biosecurity obligations, safety requirements, and more into a single digital resource, boaters and tourists could plan their journeys with greater confidence.
Such a guide would be particularly beneficial for visiting yachts and local boaters who need easy access to essential boating regulations and the latest regional boating notices. Direct links to organizations like Maritime New Zealand, Department of Conservation, and the Ministry for Primary Industries could streamline planning, ensuring boaters are fully informed before embarking on their trips.
Focus on Yachting: First Release of the Guide
The initial release of the SRSA’s guide focuses on yachting activities, providing a clear pathway for yachts from arrival to departure. This release includes a step-by-step breakdown of the documentation and permitting processes, along with details about port entry procedures that are facilitated through licensed maritime tourism agents.
The guide also features a directory of approved marinas and maintenance services, ensuring that yachts have access to essential amenities such as berthing, repair, and refueling services. By centralizing this information, the SRSA ensures that boaters can quickly and easily find the resources they need to keep their voyages safe and efficient. The emphasis on environmental sustainability throughout the guide encourages responsible tourism, making it a critical tool for preserving the natural beauty of the Red Sea.
A Vision for Growth and Sustainability
The launch of this digital guide is not just about making information more accessible; it’s also about promoting the growth of coastal tourism while safeguarding the environment. In line with Saudi Vision 2030, the SRSA sees this guide as an essential step towards fostering investment and sustainable development in the coastal tourism sector.
By providing a clear and structured framework for tourism operators, investors, and tourists, the guide helps ensure that activities are conducted safely and responsibly, with proper attention to environmental protection. The SRSA’s efforts align with a broader commitment to creating a sustainable tourism model that supports the region’s natural resources, benefiting both local communities and international travelers.
A Forward-Looking Resource
As the guide continues to evolve, the SRSA plans to expand its coverage to include more detailed information on other coastal tourism activities, such as diving, fishing, and beach tourism. By regularly updating the guide and incorporating feedback from users, the SRSA aims to create an adaptable and future-proof resource that supports the needs of a growing industry.
The guide’s user-friendly interface, combined with its practical, authoritative content, positions it as a foundational tool for anyone involved in Red Sea coastal tourism. As more tourists and industry professionals rely on this digital resource, the SRSA is helping to simplify the regulatory process, ensuring that Saudi Arabia’s coastal tourism sector remains competitive, innovative, and sustainable.
Conclusion: A Pioneering Step for Saudi Coastal Tourism
The launch of the Saudi Red Sea Authority’s Introductory Guide to Coastal Tourism Activities is a groundbreaking initiative that could transform the way coastal tourism operates in the region. By centralizing critical information and providing clear guidance on regulations and safety measures, the guide ensures that tourists, boaters, and operators can engage in activities with confidence. As the tourism industry continues to grow, this guide will play a pivotal role in promoting sustainable tourism practices, improving safety, and protecting the marine environment for future generations.
In a major development which will boost aviation and tourism relations between Singapore and Saudi Arabia, Singapore Airlines (SIA) confirmed its intention to start non-stop flights to Riyadh, Saudi Arabia in June 2026. The airline will operate four scheduled flights per week between Singapore and Riyadh, which will establish direct flight service between the two major cities for the first time. The new service marks an important advancement for SIA because it enables better travel experiences for both business travelers and vacationing tourists.
Singapore Airlines will operate its medium-haul Airbus A350-900 aircraft, which boasts 303 seats in two cabin classes: 40 in Business Class and 263 in Economy Class. The new flights, subject to regulatory approvals, will provide a significant boost to the growing demand for travel between these two regions, which have seen an increase in business and cultural exchanges in recent years.
Enhancing Bilateral Ties and Tourism Growth
Riyadh, Saudi Arabia’s capital and economic hub, is quickly gaining recognition as a major business and tourism destination. With its thriving economy and ongoing large-scale development projects, Riyadh is becoming one of the Middle East’s most vibrant cities. Singapore Airlines’ non-stop service is set to further enhance these growing connections by offering a direct and convenient travel option for both business executives and leisure tourists.
By introducing direct flights to Riyadh, Singapore Airlines is not only tapping into Saudi Arabia’s flourishing business environment but also strengthening its position as a key player in the aviation sector. This will also offer greater connectivity to the wider Middle East region, as passengers travelling through Riyadh can now easily connect to other destinations across the region, including major cities in Saudi Arabia and beyond.
Riyadh is also a city that offers a rich tapestry of history and modern attractions. Visitors can explore the ancient district of Diriyah, a UNESCO World Heritage site that showcases the city’s early history, or take in the majesty of the Masmak Fortress, which played a pivotal role in the kingdom’s establishment. With world-class museums, luxury hotels, and an array of dining and shopping options, Riyadh is fast becoming a must-visit destination for international travellers.
Strengthening Singapore-Saudi Arabia Relations
The new service to Riyadh is poised to enhance Singapore Airlines’ presence in Saudi Arabia, joining the airline’s existing operations in the country, where its sister airline Scoot already offers a four-times weekly service to Jeddah. This move is part of Singapore Airlines’ broader strategy to extend its network in the Middle East, providing more options for business and leisure travellers between Singapore and the region.
Lee Lik Hsin, the Chief Commercial Officer of Singapore Airlines, shared that the return to Riyadh is strategically significant due to the city’s rapid development and dynamic business environment. He added that beyond just a new destination, the new service would allow Singapore Airlines to collaborate with its partners to offer customers a wider range of travel options within the region, further strengthening ties between Singapore and Saudi Arabia.
Tourism Prospects and Future Opportunities
This direct flight service is expected to serve as a catalyst for increased tourism in both directions. For Saudi Arabian tourists, Riyadh’s enhanced connectivity with Singapore means they can easily explore the island nation’s world-class attractions, such as the famous Gardens by the Bay, the stunning Marina Bay Sands, and its diverse and vibrant cultural scene. Singapore, known for its efficient infrastructure and tourism-friendly offerings, is set to see an influx of visitors from Saudi Arabia who will be drawn to the city’s cosmopolitan charm and well-established hospitality industry.
Moreover, Singapore Airlines’ presence in Riyadh will also foster greater cultural exchange between the two countries. As both nations place a strong emphasis on economic growth and international partnerships, this new air service will undoubtedly play a crucial role in enhancing cross-cultural understanding and collaboration.
Supporting Economic Growth and Business Ties
With Saudi Arabia’s Vision 2030 in full swing, the country is positioning itself as a global business hub. As one of the main economic centres in the region, Riyadh is home to a growing number of multinational companies and is fast becoming an essential stop for international business executives. The new non-stop service will offer greater convenience for corporate travellers flying between Singapore and Riyadh, further facilitating trade, investment, and business development.
For Singapore Airlines, the route offers the opportunity to tap into this burgeoning market, serving not only the needs of business travellers but also accommodating the growing demand for direct international connections from Riyadh to the wider world.
A New Era of Travel and Connectivity
The new non-stop flights between Singapore and Riyadh herald a new era of travel connectivity between the two cities, reinforcing their shared goals of economic growth, cultural exchange, and tourism development. The launch of this service will open up new opportunities for both nations, providing seamless access to each other’s vibrant business landscapes and diverse tourism offerings. As the aviation industry continues to recover and expand, Singapore Airlines’ decision to launch direct flights to Riyadh is a strategic move that will undoubtedly enhance tourism and business ties, benefiting both countries in the long term.
The direct connection between two places will create economic benefits for both tourism and aviation while increasing collaborative efforts which will result in greater ties between Riyadh and Singapore than ever before. The launch of these flights shows how the relationship between the Middle East and Southeast Asia has developed, which will create more business opportunities and travel experiences for both travelers and businesses.
Saudi Arabia is about to revolutionize travel in the Middle East. With the much-anticipated launch of the Gulf Schengen visa in 2026, the Kingdom, alongside its Gulf neighbors, is set to transform the way tourists experience the region. The introduction of this unified visa system will allow travelers to move freely between Saudi Arabia, the UAE, Qatar, Bahrain, Oman, and Kuwait with a single visa, eliminating the hassle of multiple visa applications and creating a smoother, more convenient travel experience. Airlines like Saudia, Riyadh Air, Emirates, Qatar Airways, and Etihad are already positioning themselves to capitalize on the massive surge in demand that is expected once the visa is rolled out. As these airlines expand their networks and strengthen their presence in the region, the hospitality sector is also gearing up to welcome millions of new visitors. From luxury hotels to cultural landmarks, travelers will have unprecedented access to the diverse and vibrant destinations across the GCC. With regional airlines offering more routes and seamless connections between the countries, and the hospitality industry expanding rapidly to meet demand, the Gulf Schengen visa promises not just a new way to travel, but an entirely new way to experience the Middle East. Get ready for a game-changing shift in Gulf tourism as the region prepares to open its doors wider than ever before.
Saudi Arabia Unleashes the “Gulf Schengen”: How Saudia, Riyadh Air, Emirates, Qatar Airways, and Etihad Are Set to Win Big in 2026
Saudi Arabia is on the cusp of a tourism revolution. The Kingdom is set to take center stage in the Middle East travel scene with the launch of the highly anticipated Gulf Schengen visa in 2026. This new system will enable international travelers to visit all six countries in the Gulf Cooperation Council (GCC) under a single visa, transforming the region into a seamless tourism hub. Airlines such as Saudia, Riyadh Air, Emirates, Qatar Airways, and Etihad are already positioning themselves to capture this influx of travelers, while the hospitality industry is gearing up for a wave of bookings and new developments.
This breakthrough is expected to propel Saudi Arabia, UAE, Qatar, Bahrain, Oman, and Kuwait into a new era of tourism. From business professionals to holidaymakers, the Gulf Schengen visa promises a more efficient travel experience, enabling people to visit multiple countries with fewer restrictions and greater convenience.
In this article, we dive deep into how the airlines and hospitality sectors are preparing for the boom, what the Gulf Schengen visa will mean for tourists, and how travelers can make the most of this exciting new development.
Saudia, Riyadh Air, Emirates, Qatar Airways, and Etihad Are Ready for the Gulf Schengen Boom
The launch of the Gulf Schengen visa in 2026 is a game-changer for the region’s airlines. Saudia, the flagship carrier of Saudi Arabia, is already gearing up for a surge in demand for flights to and from the Kingdom. As Saudi Arabia emerges as the central hub in the region, Saudia is set to benefit significantly from the unified visa system. The airline has long been a key player in Middle East aviation and is now strategically expanding its network to cater to the increasing number of international travelers seeking to explore the GCC countries.
Riyadh Air, Saudi Arabia’s new national carrier, has also been a part of the Kingdom’s push to attract more international travelers. With its modern fleet and ambitious expansion plans, Riyadh Air is positioning itself to capture traffic flowing through Riyadh, especially as the Gulf Schengen visa encourages more tourists to explore Saudi Arabia and its neighbors. The airline is already targeting routes to key destinations in Europe, Asia, and Africa, making Riyadh a central gateway for travelers heading to the GCC.
Meanwhile, Emirates, Qatar Airways, and Etihad are not far behind. These global giants have long dominated long-haul travel to and from the Middle East, and with the Gulf Schengen visa simplifying cross-border travel, they stand to gain even more. Emirates, based in Dubai, offers some of the most luxurious flight experiences in the world. The airline’s strong ties to the tourism sector, particularly in the UAE, will make it one of the biggest beneficiaries of the new visa system.
Qatar Airways and Etihad, based in Doha and Abu Dhabi, respectively, are similarly poised to take advantage of the growing demand for regional travel. With a focus on connecting travelers through their state-of-the-art hubs, these airlines will see increased traffic to cities such as Doha, Abu Dhabi, and Dubai.
As airlines expand their services to accommodate the growing flow of travelers within the Gulf region, we are also seeing the hospitality industry working in tandem to meet the demand.
Gulf Schengen: How the Hospitality Industry Is Preparing for the Surge in 2026
The hospitality industry in the GCC is bracing for a significant boom as the Gulf Schengen visa simplifies travel between Saudi Arabia, the UAE, Qatar, Bahrain, Oman, and Kuwait. As the number of tourists increases, hotels, resorts, and other accommodation providers are expanding their offerings to meet the needs of the modern traveler.
In Saudi Arabia, the hospitality scene is undergoing a transformation. Hotels such as the Ritz-Carlton Riyadh and the Four Seasons Hotel in Mekkah are already seeing increased demand as more international travelers are expected to visit. As the Kingdom opens up to global tourism, the hospitality industry is shifting gears to cater to the influx of visitors, with new hotels and resorts under development to handle the expected volume of bookings.
In the UAE, cities like Dubai and Abu Dhabi are known for their world-class hotels, but with the launch of the Gulf Schengen visa, the demand for high-end accommodation is set to increase exponentially. Iconic brands like Atlantis The Palm, Jumeirah Hotels, and Armani Hotel Dubai are already anticipating a rise in reservations from international travelers seeking multi-destination stays within the GCC region.
Qatar’s hospitality industry is also experiencing a renaissance. With the world’s eyes on Doha due to the 2022 World Cup, the country has cemented its reputation as a luxury travel destination. As travelers from across the globe flock to Qatar to experience its mix of modern luxury and cultural heritage, major hotel brands like Mandarin Oriental Doha and W Doha are leading the way in offering bespoke experiences tailored to the needs of high-end travelers.
In Bahrain and Oman, smaller, more intimate boutique hotels are capitalizing on the demand for authentic cultural experiences. The Ritz-Carlton Bahrain and Al Bustan Palace, a Ritz-Carlton Hotel in Oman provide a unique blend of opulence and tradition, offering travelers a chance to explore the region’s rich cultural heritage while enjoying luxurious amenities.
Tourism Opportunities Under the Gulf Schengen Visa: What Travelers Can Expect
For tourists, the Gulf Schengen visa brings the promise of a streamlined, borderless travel experience across six incredible countries. Instead of dealing with the hassle of applying for multiple visas, travelers can explore Saudi Arabia, the UAE, Qatar, Bahrain, Oman, and Kuwait under one unified visa, saving both time and money.
Travelers can expect to enjoy seamless connectivity between the countries, making it easier than ever to hop from one destination to another. For example, a trip that includes Abu Dhabi, Doha, and Muscat can now be planned in a much more efficient manner, without the need for reapplying for visas at each destination.
The region’s airlines are set to provide multiple daily flights between key hubs like Dubai, Riyadh, and Doha, ensuring that travelers can easily access these cities no matter where they are. Emirates, for example, offers direct flights between Dubai and cities across Europe, Asia, and Africa, making it simple to connect to the Gulf region.
For those looking to explore the cultural heritage of the region, Saudi Arabia offers unique experiences like visiting the ancient city of Al-Ula or exploring the sacred city of Makkah. The UAE, with its modern skyscrapers and world-renowned shopping malls, is a destination that offers a perfect mix of tradition and innovation. Meanwhile, Qatar’s cultural districts, such as the Museum of Islamic Art and Katara Cultural Village, provide a perfect backdrop for tourists who are keen to learn more about the region’s history and artistry.
The Gulf Schengen visa will also offer greater flexibility for business travelers. With the Gulf Cooperation Council already being one of the world’s top economic regions, the new visa will allow entrepreneurs and professionals to attend meetings, conferences, and exhibitions across multiple GCC nations without having to navigate the cumbersome process of applying for separate visas.
How to Get the Gulf Schengen Visa: What Tourists Need to Know
The application process for the Gulf Schengen visa is designed to be as efficient and digital-first as possible. Tourists will apply online through the official GCC Visa Portal, providing a digital passport scan and a photo with a white background. Biometric systems at major airports like Dubai and Riyadh will be updated to recognize the unified QR-coded permits, ensuring smooth entry at border control.
Tourists will also be required to show proof of travel insurance, sufficient funds for their stay, and a return or onward ticket. The visa is expected to have a processing time of 3 to 7 days, with the final approval sent directly to the applicant’s email.
As for the cost, the Gulf Schengen visa is expected to be priced between $100 and $150 (approximately AED 365 – AED 550). This is much lower than the cumulative costs of applying for individual visas to each GCC country, making the Gulf Schengen a more affordable and attractive option for international tourists.
Travel Tips for Exploring the GCC Under the Gulf Schengen Visa
Plan Multi-Destination Trips: With the Gulf Schengen visa, travelers can explore more than one country without the hassle of multiple visa applications. Plan a multi-destination trip that includes the UAE, Saudi Arabia, and Qatar for a truly diverse experience.
Check Flight Availability: Airlines like Emirates, Qatar Airways, and Saudia offer excellent connectivity between GCC countries. Make sure to book flights early to secure the best rates.
Stay in Iconic Hotels: Take advantage of the luxury hotels available in the GCC, such as Jumeirah in Dubai, The Ritz-Carlton in Riyadh, and W Doha in Qatar. Book ahead to ensure availability during peak seasons.
Explore Local Culture: Take time to experience the rich cultural heritage of each country. Visit the Louvre Abu Dhabi, explore the Qatar Museum in Doha, or wander through the ancient ruins of Al-Ula in Saudi Arabia.
Travel Smart: Keep your digital visa on hand at all times and ensure your passport and photo are up to date. Biometric technology will make your travel through airports faster and easier, but always check the latest entry requirements before your trip.
The launch of the Gulf Schengen visa in 2026 will revolutionise travel across the GCC, with airlines like Saudia, Riyadh Air, Emirates, Qatar Airways, and Etihad set to lead the charge in a booming tourism market.
Wrapping Up
The Gulf Schengen visa is poised to transform the way travelers explore the Middle East. By unifying visa policies across Saudi Arabia, the UAE, Qatar, Bahrain, Oman, and Kuwait, this new system will simplify travel and open up a world of new opportunities for tourists. As airlines like Saudia, Riyadh Air, Emirates, Qatar Airways, and Etihad prepare to meet the demand, the hospitality industry is also gearing up for the surge of visitors. Whether you’re looking to explore modern cities, ancient ruins, or the rich cultural heritage of the region, the Gulf Schengen visa is your ticket to a seamless and unforgettable travel experience.
The opening of Rixos Murjana ultra resort in King Abdullah Economic City is set to revolutionize Saudi Arabia’s hospitality sector alongside TDF’s first ultra-all-inclusive resort partenaires expanding the Kingdom’s hospitality along the Red Sea coast and paving the way for new leisure tourism offerings.
With the rapid introduction of large scale hospitality projects such as Rixos Murjana, Saudi Arabia is diversifying its economy and expanding its non-oil sectors. The resort increases the accommodation supply, brings in new service models, and elevates international standards for resort development in the country.
Large-scale accommodation boosts hospitality capacity and resilience
Rixos Murjana features four hundred eighty-eight rooms and suites, many offering sea-facing views, alongside thirty-three private villas. This scale directly contributes to hospitality growth by adding substantial room inventory in a strategically important coastal location.
The mix of hotel rooms and villas allows the resort to cater to multiple market segments, including families, couples, wellness travellers, and high-net-worth guests. Diversified accommodation capacity is essential for building a resilient hospitality ecosystem that can attract year-round demand and support longer visitor stays.
Design rooted in Hijazi heritage supports destination-led hospitality
The resort’s architecture draws inspiration from Hijazi coastal traditions, reinterpreted through a contemporary and sustainable design approach. This integration of heritage and modernity enhances the destination’s identity while supporting culturally sensitive hospitality growth.
By embedding local design narratives into a global luxury product, Rixos Murjana contributes to destination differentiation—an increasingly important factor in hospitality expansion as travellers seek authentic experiences rather than generic resort environments.
Ultra-all-inclusive model introduces a new growth driver
Rixos Murjana introduces Saudi Arabia’s largest ultra-all-inclusive hospitality concept, offering a fully integrated guest experience defined by personalised service and global Rixos standards. This model supports hospitality growth by increasing average length of stay, improving operational efficiency, and delivering predictable revenue streams. The all-inclusive format also broadens Saudi Arabia’s appeal to international markets familiar with similar resort experiences, positioning the Kingdom competitively alongside established leisure destinations.
Club Privé strengthens premium hospitality segmentation
For high-end travellers, Club Privé by Rixos offers an elevated hospitality experience centred on exclusive villas, private butler services, a dedicated Club House, and Beach Club access. This premium segmentation is critical to hospitality growth, as it attracts high-spending guests and strengthens the luxury end of the market. Such offerings enhance Saudi Arabia’s ability to compete for elite leisure travellers while increasing per-guest value within the hospitality sector.
Wellness is a key pillar of Rixos Murjana’s positioning and an increasingly important driver of hospitality growth. The resort will feature the longest swimming pools in the Middle East, alongside Solara Beach Club and the award-winning Anjana Spa, offering comprehensive wellness and relaxation experiences.
By integrating wellness into its core offering, the resort aligns with global travel trends and supports a shift toward lifestyle-oriented hospitality development, encouraging repeat visitation and longer stays.
The resort’s multiple international restaurants and cafés add depth to its hospitality proposition, transforming Rixos Murjana into a dining destination as well as a place to stay. Strong food and beverage concepts are essential to hospitality growth, as they increase on-site spending and enhance guest satisfaction. Culinary variety also supports destination branding, positioning the Red Sea coast as a lifestyle and leisure hub rather than a single-experience destination.
Family travel remains a major growth segment for Saudi Arabia, and Rixos Murjana addresses this demand through Murjana Waterpark, the first fully integrated hotel waterpark in the Kingdom. Complemented by Rixy Kids Club, a Teens Club, and extensive sports and fitness facilities, the resort supports multi-generational travel. This comprehensive family offering strengthens hospitality growth by attracting regional and international families, supporting peak and off-peak demand and increasing average stay duration.
Tourism Development Fund backing reinforces sector confidence
The involvement of the Tourism Development Fund underscores the strategic importance of Rixos Murjana in advancing hospitality growth. TDF-enabled projects are designed to unlock private investment, accelerate infrastructure development, and support job creation across the tourism value chain. By backing a resort of this scale, the fund reinforces confidence in the Red Sea corridor as a long-term hospitality growth zone and supports the development of local skills, suppliers, and service standards.
A destination within a destination model accelerates growth
Rixos Murjana has been designed as a destination within a destination, integrating accommodation, wellness, dining, entertainment, and family attractions into one cohesive environment. This model supports hospitality growth by reducing reliance on external infrastructure and creating self-sustaining tourism hubs. Such integrated developments are central to Saudi Arabia’s tourism strategy, enabling rapid scaling while maintaining quality and guest satisfaction.
Rixos Murjana strengthens Saudi Arabia’s hospitality growth trajectory
Given its design, scale, and overall offerings, Rixos Murjana is a significant addition to the development of the hospitality industry within Saudi Arabia. Rixos Murjana expands service offerings and improves service standards along the Red Sea. As Saudi Arabia positions itself as a global leisure destination, Rixos Murjana will be instrumental in developing the Saudi Arabian hospitality industry, providing gradual development, international visitation, and strengthening the confidence in the Kingdom’s hospitality and tourism industry.
Accor, a global leader in the hospitality sector, continues its ambitious expansion plans in Saudi Arabia by unveiling a brand-new property in the vibrant city of Jeddah. This addition highlights the group’s commitment to enhancing the luxury hotel experience in the Kingdom, further reinforcing the country’s growing prominence as a hub for tourism and business travel in the Middle East.
As Jeddah evolves into a bustling metropolis that bridges both tradition and modernity, this new venture promises to cater to the increasing influx of international and regional visitors. The expansion marks a significant step forward in Accor’s strategic mission to bolster its presence in Saudi Arabia, especially in a city known for its proximity to the sacred sites of Makkah and Medina.
The Growing Appeal of Jeddah: A Prime Travel Destination in Saudi Arabia
Nestled along the shores of the Red Sea, Jeddah stands as a cosmopolitan gem within Saudi Arabia’s rapidly transforming tourism landscape. The city is becoming a major destination for both religious and leisure tourism, thanks to its strategic location and the growing number of global events held there. With its charming mix of ancient heritage and modern amenities, Jeddah attracts travelers from all walks of life.
The expansion of Accor’s portfolio aligns perfectly with Saudi Arabia’s ambitious Vision 2030, which aims to diversify the economy and elevate the country as a top tourist destination. The Red Sea Project is one of the country’s flagship initiatives, designed to create a world-class tourism destination that will attract visitors from around the globe. By positioning itself in Jeddah, Accor is strategically capitalizing on this transformation.
A Glimpse into Accor’s New Jeddah Property: Redefining Luxury Stays
Accor’s new property in Jeddah is poised to become a landmark in the city’s hotel scene, offering unparalleled luxury, world-class service, and state-of-the-art facilities. Guests will be treated to a range of premium services, including spacious rooms with panoramic views of the sea, cutting-edge fitness centers, fine dining options, and luxurious spas designed to help guests unwind after a day of sightseeing or business meetings.
As part of Accor’s mission to meet the needs of both business and leisure travelers, the hotel will also feature extensive conference and event spaces. This makes the property ideal for those attending corporate functions, meetings, and international conferences, providing a perfect blend of modernity and tradition.
Saudi Arabia’s Tourism Growth: What This Means for Travelers
The addition of this new hotel will make a significant impact on the tourism industry in Jeddah, as it aligns with the broader push to attract millions of visitors annually to the Kingdom. Saudi Arabia’s tourism industry is rapidly expanding, with a particular focus on luxury and experiential travel. This offers a wealth of opportunities for visitors, from exploring ancient sites to enjoying world-class amenities and cutting-edge entertainment.
For travelers, Jeddah offers an intriguing mix of cultural experiences and modern leisure. From the historic Al-Balad district, with its charming alleyways and traditional markets, to the vibrant corniche that stretches along the coastline, Jeddah has something for everyone. Whether you’re a history buff, a beach lover, or a business traveler, this city promises to be an unforgettable destination.
Top Travel Tips for Visiting Jeddah
If you’re planning a trip to Jeddah, here are some essential travel tips that will make your stay more enjoyable:
Explore Al-Balad: This UNESCO World Heritage site offers a glimpse into Jeddah’s history with its ancient coral houses and traditional souks. Don’t miss the chance to wander through its winding streets.
Enjoy the Red Sea: Jeddah’s location along the Red Sea makes it a prime spot for water sports. Whether it’s diving, snorkeling, or a relaxing beach day, the sea is a major attraction for visitors.
Dress Modestly: Saudi Arabia is a conservative country, so it’s important to respect local customs by dressing modestly, especially when visiting public areas and religious sites.
Visit King Fahd Fountain: As the tallest fountain in the world, King Fahd Fountain is a must-see landmark that illuminates the Jeddah skyline at night.
Try Local Cuisine: Don’t miss out on the authentic Saudi dishes such as kabsa (a flavorful rice dish) and mutabbaq (a stuffed savory pastry). These dishes will give you a true taste of Saudi culture.
Saudi Vision 2030: A Bright Future for the Kingdom’s Hospitality Sector
Accor’s new expansion into Jeddah fits seamlessly into Saudi Arabia’s broader tourism and hospitality goals. As part of Vision 2030, the Kingdom is working to attract more tourists by enhancing its infrastructure, diversifying the hospitality sector, and creating experiences that blend both modern comforts and traditional culture. The focus is on offering high-end services to travelers, ensuring that Saudi Arabia remains a competitive destination in the global tourism market.
Accor’s presence in Saudi Arabia is only set to grow, with further plans for expansion throughout the Kingdom. As the country opens its doors wider to international tourists, more globally recognized hotel chains are likely to follow suit, ensuring that Saudi Arabia remains at the forefront of luxury tourism.
In Conclusion: The Future of Jeddah’s Hospitality Landscape
Accor’s newest venture in Jeddah represents more than just a hotel—it signifies the evolution of Saudi Arabia’s tourism industry. For travelers, this means more options for luxury stays, modern amenities, and cultural immersion, all set against the backdrop of one of the most exciting and rapidly developing cities in the Middle East. As the tourism sector in Jeddah continues to expand, this new property will undoubtedly become a favorite among visitors seeking both comfort and style.
Saudi Arabia has introduced new biometric verification requirements for Hajj 2026, making early compliance essential for Pakistani pilgrims after last year’s travel disruptions exposed serious gaps in oversight. The move is designed to tighten visa controls, verify pilgrim identities in advance, and prevent large-scale failures caused by delayed paperwork, weak coordination, and mismanaged private travel arrangements, ensuring a more orderly and reliable pilgrimage process.
Pakistan’s government has issued a fresh warning to intending pilgrims that biometric verification is now mandatory for obtaining Hajj visas, as preparations for the 2026 pilgrimage move into a tighter, more closely monitored phase. The step reflects a broader effort by both Pakistan and Saudi Arabia to prevent a repeat of last year’s travel chaos, when thousands of pilgrims were left stranded due to administrative failures under the private Hajj scheme.
Authorities say the biometric requirement is not optional and must be completed before any visa can be issued. Pilgrims have been urged to act early, as delays in verification could result in missed travel windows and disqualification from the pilgrimage altogether. The government’s message is clear: compliance with the new digital process is essential if pilgrims want to secure their place for Hajj 2026.
Under the updated system, pilgrims are required to complete Saudi biometric verification either through a dedicated mobile application or, if unsuccessful, by visiting approved biometric service centres. The mobile route allows users to submit fingerprints and facial data from home, reducing pressure on physical centres and cutting down long queues. However, those unable to complete the process digitally must attend designated Saudi-run centres within a fixed deadline. Officials have warned that missing these timelines could jeopardise visa issuance.
This push comes as Pakistan tightens oversight of its Hajj management framework, particularly after the disruptions that marked the previous pilgrimage season. Last year, widespread complaints emerged when tens of thousands of pilgrims registered through private operators were unable to travel, despite making full payments. Investigations later pointed to weak regulation, poor coordination, and failures in meeting Saudi requirements, prompting calls for reform.
In response, the government has moved to reduce the quota allocated to private Hajj operators while strengthening checks across the entire process. New rules have been introduced to ensure better compliance, clearer accountability, and improved coordination with Saudi authorities. The biometric requirement is a central part of this reset, aimed at verifying pilgrim identities early and preventing last-minute complications.
Officials say biometric verification also supports Saudi Arabia’s broader efforts to manage crowd control, security, and health planning during Hajj. By ensuring that each pilgrim is properly registered and verified well in advance, Saudi authorities can better allocate accommodation, transport, and medical services. The move aligns with the Kingdom’s long-term strategy to modernise Hajj operations through digital tools and data-driven planning.
For Pakistani pilgrims, the changes mean more steps before travel, but authorities insist these measures are designed to protect pilgrims rather than burden them. Mandatory training sessions, digital documentation, and mobile applications are being rolled out together to reduce reliance on intermediaries and minimise the risk of fraud or mismanagement. Pilgrims are being encouraged to rely on official platforms for updates, deadlines, and guidance.
Pakistan has been allocated a quota of 179,210 pilgrims for Hajj 2026, one of the largest in the world. The majority of these seats fall under the government-managed scheme, with the remaining portion assigned to private tour operators under stricter supervision. Officials say the revised allocation reflects lessons learned from last year and prioritises reliability over volume.
The government scheme, which typically includes standardised packages, centralised logistics, and direct coordination with Saudi authorities, is being positioned as the safer option for pilgrims. At the same time, private operators are being required to meet higher standards, including proof of accommodation contracts, transport arrangements, and timely completion of biometric and visa processes for their clients.
Pilgrims have also been advised to stay alert to misinformation and unverified claims circulating on social media. Authorities stress that only official applications and government-approved channels should be used for biometric submission, training schedules, and travel details. Any deviation from the prescribed process could result in delays or outright rejection of visa applications.
The emphasis on early preparation marks a shift from previous years, when many pilgrims completed documentation close to departure dates. This time, officials are urging pilgrims to treat biometric verification as the first and most critical step in the Hajj journey. Completing it early not only secures eligibility but also allows time to resolve technical issues or visit service centres if needed.
As Hajj 2026 preparations accelerate, the government’s stance signals a more disciplined and digitally driven approach to managing one of the country’s largest annual travel movements. While the new requirements demand greater awareness and responsibility from pilgrims, authorities believe the reforms will lead to a smoother, more predictable pilgrimage experience.
The message to aspiring pilgrims is straightforward: complete biometric verification early, follow official instructions closely, and avoid shortcuts. With stricter oversight now in place, the margin for error has narrowed—but officials say that with timely compliance, pilgrims can look forward to a more organised and reliable journey to one of Islam’s most sacred rites.
While the majority of the region’s ultra-luxury resorts focus on a quiet and relaxing atmosphere, Nammos Resort AMAALA is looking to change that with new expectations for a new paradigm of ultra-luxury resorts. Nammos is the first of many new resorts to open this season at AMAALA’s Triple Bay, and is set to open this spring. This will also be the first new resort to open under the rapidly expanding contract with ADMO Lifestyle Holdings.
During the past 20 + years, Nammos has constructed locations all across the Mediterranean and has become the Anne of Greece of the Mediterranean Region, where she brings with her a new era of luxury resorts. With all of that experience, Nammos will be providing a larger luxury experience and social interaction, which will now be primary components of luxury resorts rather than a secondary role.
A Full-Spectrum Resort Redefining Luxury Hospitality Demand
Nammos Resort AMAALA introduces a full-spectrum luxury destination designed to meet the evolving expectations of high-net-worth and experience-driven travelers. The resort will feature 110 guest rooms and suites, pool bungalows, private villas, and 20 branded residences, including the ultra-exclusive Cliff Villa, offering one of the most dramatic viewpoints across the Red Sea.
Architecturally, the resort balances absolute privacy with shared energy, ensuring that guests can retreat without disconnecting. The design pulls the entire property toward the water, capturing sunlit mornings and Red Sea sunsets—an approach that reflects how modern luxury hospitality increasingly prioritizes sense of place alongside comfort.
With a private island, multiple infinity pools, a dedicated wellness hub, and the Blu Kids Club, the resort is positioned to attract multi-generational travelers, extended stays, and branded residence owners—key growth segments within the global luxury hospitality market.
Social Wellbeing as the Next Luxury Frontier
Exclusive to the resort, Nammos Spa debuts the brand’s proprietary philosophy of “Boundless Wellbeing.” Rather than positioning wellness as solitude or escape, the spa reframes it as social readiness—a concept aligned with the brand’s high-energy identity.
Built around the mantra “Rest Up, Move Up, Fuel Up, Show Up,” every experience is designed to enhance performance, confidence, and presence. A regional-first partnership with Augustinus Bader anchors the spa’s precision-led approach, blending advanced skincare science with lifestyle-driven luxury.
This evolution reflects a broader shift in luxury hospitality growth, where wellbeing is no longer a passive amenity, but a defining pillar of destination value and guest loyalty.
Invisible Luxury and the Evolution of Service Standards
Service at Nammos Resort AMAALA is defined by the concept of “Invisible Luxury.” Every guest is assigned a dedicated Nammos Butler, operating on a single promise: nothing is requested, because everything is anticipated.
This highly personalized, intuitive service model reflects how luxury hospitality is evolving away from formality and toward effortless emotional intelligence. In a competitive global market, such service innovation is becoming a key differentiator in driving long-term brand growth and repeat visitation.
Culinary Experiences as Anchors of Luxury Tourism Growth
At the heart of the resort lies the iconic Nammos Restaurant, set on its own private island with an infinity pool, chic cabanas, and a private jetty for boat arrivals. While unmistakably Nammos in spirit, the setting introduces a new Red Sea expression of the brand’s globally recognized dining culture.
The culinary offering expands across two additional venues. Nalu brings relaxed dining rooted in Latin American flavors with Asian influences, while Ilios delivers refined Mediterranean cuisine with visiting chefs and curated pop-ups. Together, these concepts position the resort as a culinary destination, reinforcing the role of food and lifestyle experiences in luxury hospitality growth.
Integrating with AMAALA’s Regenerative Luxury Vision
Beyond the resort, guests connect seamlessly with AMAALA’s wider ecosystem of regenerative luxury experiences, including the AMAALA Yacht Club and the Corallium Marine Life Institute. These offerings ensure the resort is not an isolated development, but part of a destination designed around nature, culture, and conservation.
Sustainability is embedded at the infrastructure level. Once fully operational, Nammos Resort AMAALA is set to operate with a zero-carbon footprint, powered entirely by 100% renewable energy. This aligns with a growing segment of luxury travelers who expect environmental responsibility to be fundamental, not optional.
Nammos as a Catalyst for Luxury Hospitality Growth
Coming to a new level in the field of luxury hospitality with the opening of Nammos Resort AMAALA demonstrates the confidence of the sector in the recovery and growth of luxury hospitality worldwide. Nammos proves to be the main creator of a model that responds to the new drivers of value in luxury travel with the integration of high energy lifestyle, social wellbeing, culinary culture, and restorative design.
For AMAALA and the growing tourism vision of Saudi Arabia, the resort further strengthens the Red Sea’s position as a premier global luxury hospitality hotspot. It will continue to give the experience driven, culture centered traveler new destinations while providing a growing list of sustainable features. Nammos Resort AMAALA offers the best of luxury hospitality that is immersive, expressive, and place bound.
Savvy Games Group and NEOM came together to streamline the journey of Saudi gaming startups from incubation to acceleration. This joint initiative aims to strengthen the Kingdom’s end-to-end gaming ecosystem and advance the goals of the National Gaming and Esports Strategy under Saudi Vision 2030.
Together, both Savvy’s Nine66 Incubator Program and NEOM’s ‘Level Up’ Accelerator ensure that startups graduating from Savvy’s Incubator have the training, resources and support required to progress efficiently into NEOM’s Accelerator. This Savvy-NEOM collaboration builds upon the rapid evolution of both programs and shall ultimately support a stronger pipeline of investable gaming studios.
Savvy’s Nine66 Incubator Program has helped early-stage studios validate prototypes, build foundational capabilities, and prepare for investor engagement. Through this initiative, Savvy aims to help startups achieve readiness to move into the subsequent stages of development and scaling.
NEOM’s Level Up Accelerator provides funding and mentorship to scale incubated studios into self-sustaining businesses. Since 2023, it has grown into a multiphase platform supporting more than 45 Saudi startups, deploying 15 investments, and achieving a 100% survival rate within its portfolio – outperforming many global benchmarks. With 17 international partners offering publishing and support, Level Up has enabled more than 170 jobs and facilitated a historic milestone: the Kingdom’s first international publishing deal for a domestic gaming start-up – signed between Fahy Studio and UK-based publisher Kwalee.
Amr Sager, Group Chief of Staff at Savvy Games Group, said: “As the games industry continues to grow at a rapid pace in Saudi Arabia, there is an increasing number of programs and initiatives designed to help emerging studios and entrepreneurs to build, run, and scale their businesses. This momentum is encouraging, and the next step would be to create stronger synergy and alignment across these efforts, so that the journey is smoother and clearer for startups to identify and source the support they need. This is what our partnership with NEOM is really about, and we look forward to working with the team to continue empowering Saudi studios and game makers.”
Toby Evan-Jones, Executive Director and Head of Gaming at NEOM, said: “NEOM Gaming is proud to play a role in nurturing the Kingdom’s gaming ecosystem, in line with the National Gaming and Esports Strategy. From sparking interest within high schools, to investing into young gaming studios via the Level Up accelerator, it’s immensely satisfying to see the green shoots of a viable self-sustaining industry appear. We share a joint view, with Savvy Games Group, that increasing coordination around the startup journey shall benefit all parties, not least the young game makers which we support. We couldn’t be more excited about this alignment.”
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