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Ecuador November 2025: GWM Poer up to #2
The GWM Poer is the 2nd best-selling vehicle in Ecuador in November.
New vehicle sales in Ecuador continue to surge in November at +46.3% year-on-year to 11,810 units, leading to a year-to-date tally up 13% to 112,550. Kia (+36%) significantly widens the gap with Chevrolet (-6.1%), once again in deep trouble, to 15.6% share vs. 11.2%. Hyundai (+104.3%) and GWM (+140.4%) both shoot up, up one and two spots on October respectively. JAC (+83.3%), Chery (+69.5%) and Renault (+61.9%) also beat the market below but itβs BYD (+215.9%) that delivers the biggest year-on-year gain in the Top 10. Notice also Jetour up 161.2% to #15.
Model-wise, the Kia Soluto remains in first place while the GWM Poer climbs to #2, becoming the countryβs best-selling pickup above the Chevrolet D-Max which used to be the uncontested leader here. The Chevrolet Groove follows, ahead of three Kias: the Sonet, Seltos and Sportage.
Previous month: Ecuador October 2025: Volkswagen up 5-fold in market surging 47.3%
One year ago: Ecuador November 2024: Sales down another -20.5%, Suzuki (+12%) swims upstream
Full November 2025 Top 20 brands and Top 10 models below.
Ecuador November 2025 β brands:
| Pos | Brand | Nov-25 | % | /24 | Oct | 2025 1-11 | % | /24 | Pos | FY24 |
| 1 | Kia | 1,841 | 15.6% | + 36.0% | 1 | 17,752 | 15.8% | + 14.2% | 1 | 2 |
| 2 | Chevrolet | 1,323 | 11.2% | β 6.1% | 2 | 14,517 | 12.9% | β 21.7% | 2 | 1 |
| 3 | Hyundai | 801 | 6.8% | + 104.3% | 4 | 7,028 | 6.2% | + 44.6% | 3 | 4 |
| 4 | GWM | 738 | 6.2% | + 140.4% | 6 | 5,657 | 5.0% | + 92.1% | 4 | 8 |
| 5 | Chery | 566 | 4.8% | + 69.5% | 7 | 5,155 | 4.6% | + 17.6% | 6 | 5 |
| 6 | Renault | 505 | 4.3% | + 61.9% | 8 | 4,383 | 3.9% | + 28.8% | 7 | 7 |
| 7 | Toyota | 443 | 3.8% | β 17.7% | 5 | 5,557 | 4.9% | β 9.9% | 5 | 3 |
| 8 | JAC | 416 | 3.5% | + 83.3% | 10 | 3,546 | 3.2% | + 32.0% | 9 | 9 |
| 9 | BYD | 398 | 3.4% | + 215.9% | 14 | 2,555 | 2.3% | + 250.0% | 14 | n/a |
| 10 | Sinotruk | 377 | 3.2% | + 135.6% | 13 | 3,079 | 2.7% | + 72.9% | 11 | 17 |
| 11 | DFSK | 345 | 2.9% | + 104.1% | 12 | 2,971 | 2.6% | + 22.8% | 12 | 10 |
| 12 | Suzuki | 328 | 2.8% | β 4.9% | 11 | 4,299 | 3.8% | + 11.4% | 8 | 6 |
| 13 | Dongfeng | 318 | 2.7% | + 96.3% | 9 | 3,170 | 2.8% | + 58.7% | 10 | 16 |
| 14 | Volkswagen | 283 | 2.4% | + 75.8% | 3 | 2,903 | 2.6% | + 18.7% | 13 | 11 |
| 15 | Jetour | 269 | 2.3% | + 161.2% | 15 | 1,908 | 1.7% | + 14.9% | 17 | 18 |
| 16 | Mazda | 249 | 2.1% | + 25.1% | 16 | 2,443 | 2.2% | + 8.7% | 16 | 14 |
| 17 | Hino | 248 | 2.1% | β 0.8% | 17 | 2,463 | 2.2% | + 7.8% | 15 | 13 |
| 18 | Nissan | 171 | 1.4% | + 9.6% | 18 | 1,559 | 1.4% | β 34.5% | 20 | 12 |
| 19 | Shineray | 150 | 1.3% | + 4.2% | 20 | 1,597 | 1.4% | β 25.1% | 19 | 15 |
| 20 | Foton | 119 | 1.0% | + 60.8% | 19 | 1,846 | 1.6% | + 57.8% | 18 | n/a |
Ecuador November 2025 β models:
| Pos | Model | Nov-25 | % | Oct | 2025 1-11 | % | Pos | FY24 |
| 1 | Kia Soluto | 778 | 6.6% | 1 | 8,158 | 7.2% | 1 | 2 |
| 2 | GWM Poer | 533 | 4.5% | 4 | 3,352 | 3.0% | 4 | 6 |
| 3 | Chevrolet D-Max | 465 | 3.9% | 2 | 5,093 | 4.5% | 2 | 1 |
| 4 | Chevrolet Groove | 384 | 3.3% | 3 | 3,808 | 3.4% | 3 | 3 |
| 5 | Kia Sonet | 335 | 2.8% | 6 | 3,320 | 2.9% | 5 | 4 |
| 6 | Kia Seltos | 291 | 2.5% | 5 | 2,258 | 2.0% | 7 | 9 |
| 7 | Kia Sportage | 255 | 2.2% | 9 | 2,278 | 2.0% | 6 | 7 |
| 8 | Hyundai Tucson | 225 | 1.9% | 8 | 2,239 | 2.0% | 8 | n/a |
| 9 | Chery Arrizo | 186 | 1.6% | n/a | 1,342 | 1.2% | n/a | n/a |
| 10 | Suzuki Swift | 167 | 1.4% | n/a | 1,314 | 1.2% | n/a | 10 |
| n/a | Hyundai Grand i10 | 149 | 1.3% | 10 | 1,546 | 1.4% | n/a | n/a |
| n/a | JAC HFC 1037 | 134 | 1.1% | n/a | 1,331 | 1.2% | n/a | n/a |
| n/a | Hyundai AccentΒ | 113 | 1.0% | n/a | 741 | 0.7% | n/a | n/a |
| n/a | Toyota Hilux | 91 | 0.8% | 7 | 1,359 | 1.2% | n/a | n/a |
| n/a | GWM Wingle | 87 | 0.7% | n/a | 1,311 | 1.2% | n/a | n/a |
Source: AEADE
