❌

Normal view

Yesterday β€” 9 February 2026Main stream

Switzerland January 2026: BMW X1 secures first pole position

9 February 2026 at 06:36

The BMW X1 is the best-selling vehicle in Switzerland in January.

It’s a shy start of the year for the Swiss new car market at -5.1% year-on-year in January to 14,207 registrations. 4Γ—4 sales drop -6% to 7,124 and 50.8% share vs. 51.3% a year ago. Petrol sales sink -22.2% to 2,975 and 21.2% share vs. 25.8% last year while diesel is down -28.5% to 873 and 6.2% share vs. 8.3% in January 2025. In contrast HEVs are up 1.4% to 5,557 and 39.6% share vs. 37%, PHEVs soar 26.1% to 1,709 and 12.2% share vs. 9.2% but BEVs disappoint at +0.1% to 2,913 and 20.8% share vs. 19.7% a year ago.

Over in the brands ranking, BMW (-20.2%) snaps the lead despite a harsh year-on-year loss (the carmaker broke its share record a year ago). This is the first time since April 2025 that BMW is the best-selling brand in Switzerland. Volkswagen (-0.3%) is relegated to 2nd place 31 units below. Skoda (-5.4%) and Mercedes (-2.9%) follow with Toyota (+24.1%) excelling at #5. Below Audi (-14.4%), struggling, the rest of the Top 10 all register positive results. Volvo (+23.4%) is the most dynamic ahead of Kia (+9.9%), Dacia (+3.4%) and Renault (+0.4%). Further down, Citroen (+33.3%) stands out at #15 vs. #24 in December.

Model-wise, after the BMW X3 signed its first win a year ago, it’s now the turn of the BMW X1 (+17.7%) to do the same thing, even though it only holds 1.9% share as Switzerland is the most fragmented market in the world. The Skoda Kodiaq (-10.8%) is up 11 spots on December to #2 despite falling hard. The Toyota Yaris (+36.6%) is up 21 to #3, the BMW X3 (-27.2%) up 30 to #4 and the Renault Clio (+229.3%) up 78 to #5. Leader over the Full Year 2025, the VW Tiguan (-20.1%) is down to #6 for the month. Notice also the new Skoda Elroq ranking #10.

Previous post: Switzerland Full Year 2025: First win for the VW Tiguan

One year ago: Switzerland January 2025: BMW breaks share record, X3 signs first ever win

Full January 2026 Top 62 All brands and Top 355 All models below.

Switzerland January 2026 – brands:

PosBrandJan-26%/25Dec
1BMW1,3799.8%– 20.2%6
2Volkswagen1,3489.6%– 0.3%1
3Skoda1,2689.0%– 5.4%2
4Mercedes1,0697.6%– 2.9%3
5Toyota9857.0%+ 24.1%5
6Audi8956.4%– 14.4%4
7Volvo6434.6%+ 23.4%8
8Dacia5493.9%+ 3.4%11
9Renault5373.8%+ 0.4%12
10Kia5003.6%+ 9.9%15
11Porsche4032.9%– 13.9%27
12Hyundai3952.8%– 39.3%9
13Peugeot3712.6%– 21.4%19
14Ford3452.5%– 28.3%17
15Citroen2521.8%+ 33.3%24
16Seat2371.7%– 48.8%18
17Suzuki2281.6%+ 5.1%16
18Opel2251.6%+ 0.0%26
19Cupra2211.6%– 6.0%10
20MG1931.4%+ 77.1%13
21Mini1871.3%– 2.1%23
22Land Rover1731.2%+ 3.6%33
23Mazda1451.0%– 42.0%25
24BYD1441.0%+ 1957.1%30
25Nissan1441.0%+ 9.9%14
26Honda1381.0%+ 23.2%28
27Fiat1361.0%+ 70.0%20
28Leapmotor1280.9%+ 204.8%29
29Mitsubishi900.6%+ 23.3%22
30Tesla830.6%– 65.4%7
31Smart640.5%+ 8.5%35
32Polestar610.4%+ 24.5%34
33Jeep600.4%– 10.4%31
34Lexus560.4%+ 21.7%37
35Alfa Romeo540.4%– 19.4%21
36Zeekr420.3%new40
37Ferrari390.3%+ 25.8%39
38Subaru370.3%– 43.9%36
39DS230.2%– 8.0%45
40Xpeng210.1%new44
41KGM/SsangYong200.1%+ 0.0%42
42Lamborghini150.1%– 51.6%50
43Alpine140.1%– 22.2%41
44Bentley140.1%+ 75.0%48
45Maserati140.1%+ 133.3%43
46Genesis130.1%– 18.8%46
47Aston Martin120.1%– 29.4%51
48JAC80.1%+ 700.0%32
49Ineos70.0%n/a53
50BAIC60.0%new52
51BMW Alpina50.0%n/a58
52McLaren40.0%+ 0.0%55
53Voyah40.0%n/a56
54Man30.0%– 25.0%54
55Bugatti20.0%n/a –
56Lucid20.0%+ 100.0% –
57Rolls-Royce20.0%– 71.4%63
58Cadillac10.0%– 85.7%47
59Dongfeng10.0%n/a59
60Lotus10.0%– 80.0%49
61Rimac10.0%n/a –
62Chrysler10.0%n/a –

Switzerland January 2026 – models:

PosModelJan-26%/25Dec
1BMW X12661.9%+ 17.7%10
2Skoda Kodiaq2561.8%– 10.8%13
3Toyota Yaris2541.8%+ 36.6%24
4BMW X32511.8%– 27.2%34
5Renault Clio2471.8%+ 229.3%83
6VW Tiguan2181.6%– 20.1%2
7Mercedes GLC2161.5%– 18.8%6
8Audi Q32111.5%+ 15.9%7
9VW Golf2071.5%– 21.9%4
10Skoda Elroq1991.4%new3
11Volvo XC601931.4%+ 18.4%18
12Skoda Enyaq1891.3%+ 34.0%5
13Skoda Karoq1831.3%– 24.1%19
14Toyota Corolla1831.3%+ 76.0%15
15Dacia Sandero1721.2%– 26.5%27
16Skoda Fabia1641.2%– 33.6%22
17Volvo EX301641.2%+ 53.3%11
18Skoda Octavia1631.2%– 28.2%28
19Audi A31571.1%– 25.2%32
20Audi Q51451.0%+ 208.5%21
21BMW 2 Series1451.0%+ 36.8%81
22Toyota Yaris Cross1451.0%+ 5.1%33
23Dacia Duster1421.0%+ 9.2%40
24Dacia Bigster1371.0%new16
25Porsche 9111310.9%+ 23.6%132
26Peugeot 2081270.9%– 19.6%68
27BMW 1 Series1250.9%– 20.4%43
28Citroen C31210.9%+ 24.7%71
29VW T-Roc1210.9%– 1.6%94
30VW Touran1210.9%+ 175.0%60
31BMW 3 Series1190.8%– 21.7%65
32Suzuki Swift1180.8%+ 61.6%55
33Porsche Cayenne1170.8%– 5.6%101
34BMW X51160.8%– 14.7%49
35VW Tayron1150.8%new17
36Seat Leon1130.8%+ 46.8%53
37Mercedes A Class1110.8%– 3.5%9
38Mercedes GLA1100.8%+ 13.4%25
39Opel Corsa1040.7%– 9.6%140
40Mercedes GLE1030.7%+ 4.0%45
41Mercedes V Class1010.7%– 12.2%44
42Kia Sportage990.7%+ 2.1%48
43Mini Hatch (incl Cabrio, Clubman)950.7%– 13.6%66
44Cupra Terramar890.6%– 13.6%36
45VW Polo890.6%– 11.0%14
46Cupra Formentor880.6%+ 22.2%47
47Kia PV5870.6%new361
48Porsche Macan870.6%– 42.4%141
49Volvo XC40870.6%+ 7.4%77
50MG ZS840.6%+ 366.7%54
51Audi Q4810.6%– 16.5%29
52Toyota RAV4810.6%– 4.7%35
53Citroen C3 Aircross780.6%+ 3800.0%124
54Ford Puma780.6%– 36.1%126
55Fiat Panda770.5%+ 862.5%73
56Dacia Jogger760.5%– 27.6%107
57Audi A5750.5%– 3.8%42
58Hyundai Tucson750.5%– 58.3%51
59BMW 5 Series740.5%– 42.2%106
60Mercedes CLA740.5%+ 722.2%84
61Toyota Aygo730.5%+ 73.8%37
62Ford Custom720.5%– 4.0%100
63Volvo XC90720.5%– 7.7%64
64VW Caddy720.5%– 39.5%89
65BMW ix1700.5%– 47.4%52
66Hyundai Kona700.5%– 35.8%57
67Mini Countryman700.5%+ 37.3%114
68Toyota C-HR690.5%+ 81.6%96
69Audi A1670.5%– 33.7%74
70Peugeot 5008670.5%+ 272.2%145
71VW T6670.5%+ 131.0%109
72Seat Ibiza650.5%– 66.0%79
73Audi A6640.5%– 15.8%56
74Kia Stonic640.5%+ 100.0%163
75Range Rover Evoque640.5%+ 300.0%209
76Toyota bZ4X640.5%+ 56.1%30
77BYD Seal U630.4%new112
78Ford Kuga630.4%– 42.2%133
79Skoda Kamiq630.4%– 26.7%91
80Mercedes Vito620.4%+ 51.2%76
81Peugeot 3008620.4%– 35.4%142
82Tesla Model Y620.4%– 59.5%1
83Peugeot 2008610.4%– 38.4%158
84VW T7600.4%+ 33.3%58
85Renault 5590.4%– 46.8%61
86Mercedes E Class580.4%– 1.7%50
87Kia EV5570.4%new –
88Suzuki Vitara570.4%+ 7.5%26
89Mazda CX-30550.4%+ 10.0%108
90Volvo EX40550.4%+ 223.5%62
91Kia Ceed530.4%+ 89.3%184
92Smart #5530.4%new131
93Range Rover Sport520.4%– 20.0%159
94Kia EV3510.4%– 3.8%113
95Leapmotor C10510.4%+ 410.0%125
96Suzuki SX4 S-Cross500.4%+ 42.9%129
97VW Passat500.4%– 39.8%69
98Leapmotor B10480.3%new168
99Hyundai i10470.3%– 33.8%12
100Jeep Avenger460.3%+ 21.1%102
101Mercedes C Class460.3%– 34.3%78
102Nissan Qashqai460.3%+ 109.1%110
103Opel Frontera460.3%new87
104MG HS450.3%+ 66.7%31
105Volvo ES90450.3%new292
106Toyota Urban Cruiser430.3%new23
107Mitsubishi Outlander420.3%new136
108Mercedes EQA400.3%+ 17.6%82
109Fiat 500390.3%+ 25.8%98
110Hyundai Inster390.3%+ 680.0%95
111Renault Captur390.3%– 38.1%99
112Seat Ateca390.3%– 79.1%130
113VW ID.Buzz390.3%– 20.4%92
114Alfa Romeo Junior380.3%– 29.6%67
115BMW IX380.3%+ 52.0%146
116Porsche Taycan380.3%+ 26.7%262
117Hyundai Ioniq 5370.3%– 57.0%75
118VW ID.3370.3%– 51.3%41
119Audi Q2360.3%– 16.3%70
120BMW 4 Series360.3%– 12.2%178
121Honda CR-V360.3%+ 227.3%147
122Kia Picanto360.3%– 14.3%127
123Ford Focus350.2%– 50.0%183
124MG 3350.2%– 7.9%63
125Honda Jazz340.2%– 10.5%138
126VW Caravelle340.2%n/a59
127Ford Connect320.2%+ 23.1%153
128Hyundai i20320.2%– 51.5%90
129Mazda2320.2%– 47.5%139
130Nissan Micra320.2%new157
131Renault Rafale310.2%– 52.3%85
132Zeekr 7X310.2%new161
133BYD Sealion 7300.2%+ 2900.0%152
134Honda Civic300.2%+ 87.5%189
135Nissan X-Trail300.2%– 34.8%208
136Toyota Proace300.2%– 43.4%192
137VW T-Cross300.2%– 28.6%80
138BMW i4290.2%– 12.1%164
139Leapmotor T03290.2%– 9.4%86
140Renault Austral290.2%– 38.3%111
141Ford Explorer280.2%+ 21.7%162
142Polestar 4280.2%– 12.5%122
143Renault 4280.2%new88
144Renault Symbioz280.2%– 15.2%143
145Skoda Superb280.2%– 60.0%137
146VW Taigo280.2%+ 7.7%160
147Hyundai Santa Fe270.2%– 22.9%116
148Mercedes G Class270.2%+ 28.6%148
149Mercedes GLB270.2%– 22.9%128
150Porsche Panamera270.2%– 10.0%279
151VW ID.7270.2%– 22.9%104
152Peugeot 308260.2%– 67.9%260
153Audi Q6240.2%– 82.2%39
154Citroen C5 Aircross240.2%+ 41.2%187
155Cupra Tavascan240.2%– 33.3%20
156BMW X7230.2%– 11.5%134
157Honda HR-V230.2%– 42.5%171
158Skoda Scala230.2%– 45.2%144
159Dacia Spring220.2%– 64.5%121
160Land Rover Defender220.2%– 31.3%166
161Mazda3220.2%+ 266.7%202
162Mini Aceman220.2%– 26.7%154
163Peugeot Rifter220.2%+ 144.4%190
164Opel Astra210.1%– 27.6%238
165Opel Grandland X210.1%– 16.0%225
166Renault Espace210.1%– 16.0%123
167Subaru Crosstrek210.1%– 27.6%191
168Toyota Land Cruiser210.1%– 71.6%243
169Cupra Born200.1%– 16.7%38
170Mercedes CLE200.1%– 50.0%117
171Opel Mokka200.1%– 9.1%177
172Seat Arona200.1%+ 150.0%218
173Hyundai i30190.1%– 59.6%103
174Nissan Juke190.1%– 13.6%222
175Audi Q8180.1%– 47.1%97
176BMW X2180.1%– 67.3%200
177Lexus NX180.1%+ 100.0%175
178Polestar 3180.1%+ 350.0%204
179VW ID.4180.1%– 14.3%93
180BYD Dolphin170.1%new174
181Ferrari Purosangue170.1%+ 240.0%226
182MG 4170.1%+ 21.4%118
183Renault Kangoo170.1%– 41.4%195
184Tesla Model 3170.1%– 74.2%46
185BMW i5160.1%– 54.3%193
186Citroen C4Β Β 160.1%– 68.6%283
187Fiat 600160.1%– 52.9%115
188Land Rover Discovery Sport160.1%+ 45.5%247
189Renault Megane160.1%+ 0.0%150
190Renault Scenic160.1%– 67.3%186
191Toyota Prius160.1%+ 60.0%199
192Xpeng G6160.1%new205
193Hyundai Bayon150.1%– 31.8%272
194Lexus LBX150.1%– 21.1%231
195Lexus RZ150.1%+ 87.5% –
196Mercedes S Class150.1%+ 114.3%194
197Mitsubishi ASX150.1%– 11.8%203
198Polestar 2150.1%+ 15.4%167
199BMW XM140.1%– 46.2%249
200BYD Seal140.1%+ 366.7%236
201Kia Sorento140.1%– 77.8%172
202Audi Q7130.1%– 51.9%173
203Ford Courier130.1%– 38.1%188
204Kia Niro130.1%– 60.6%135
205Maserati Grecale130.1%n/a197
206Alfa Romeo Stelvio120.1%+ 50.0%120
207BMW X6120.1%– 40.0%201
208Honda ZR-V120.1%+ 300.0%179
209Hyundai Ioniq 9120.1%new253
210Hyundai Staria120.1%– 20.0%257
211Mazda6120.1%+ 500.0%149
212Mitsubishi Colt120.1%– 45.5%156
213Volvo EX90120.1%– 61.3%170
214Kia EV9110.1%– 54.2%213
215Mazda CX-80110.1%– 56.0%250
216Alpine A290100.1%+ 0.0%151
217Bentley Continental GT100.1%+ 150.0%266
218BYD Atto 2100.1%new267
219DS 7100.1%– 9.1%244
220Hyundai Ioniq 6100.1%– 33.3%303
221Mercedes Citan100.1%+ 150.0%345
222Subaru Outback100.1%+ 66.7%219
223Volvo V60100.1%– 61.5%211
224Kia Xceed90.1%+ 0.0%214
225Mercedes EQE90.1%– 43.8%206
226Mitsubishi Grandis90.1%new176
227VW Touareg90.1%– 18.2%196
228BMW ix280.1%– 85.5%182
229BMW Z480.1%+ 60.0%298
230BYD Seal 680.1%new239
231DS No880.1%new241
232Ferrari 12Cilidri80.1%+ 33.3%269
233Ford Mustang Mach-E80.1%– 46.7%215
234JAC E30X80.1%new72
235KGM Rexton80.1%+ 100.0%258
236Lamborghini Urus80.1%– 60.0%287
237Mazda CX-6080.1%– 60.0%198
238Mercedes GLS80.1%– 42.9%221
239Mitsubishi Space Star80.1%– 72.4%256
240Nissan Townstar80.1%+ 0.0%227
241Range RoverΒ Β 80.1%– 66.7%242
242Smart #380.1%– 75.0%223
243Citroen Berlingo70.0%+ 16.7%228
244Ferrari Roma70.0%+ 16.7%300
245Ford Mustang70.0%+ 16.7%360
246Genesis GV6070.0%– 12.5%284
247Ineos Grenadier70.0%n/a285
248Mercedes AMG GT70.0%– 41.7%237
249Mercedes B Class70.0%– 41.7%169
250MG S570.0%new207
251Opel Combo70.0%– 36.4%259
252Range Rover Velar70.0%– 50.0%217
253BMW X460.0%– 57.1%297
254Jeep Renegade60.0%– 33.3%229
255Lexus RX60.0%+ 50.0%293
256Peugeot Traveller60.0%– 33.3%261
257Renault Trafic60.0%+ 200.0%294
258Subaru Forester60.0%– 77.8%181
259Zeekr X60.0%new314
260BMW 7 Series50.0%+ 400.0%248
261Citroen Jumpy50.0%– 61.5%268
262DS 450.0%– 50.0%357
263KGM / SsangYong Actyon50.0%n/a277
264KGM Tivoli50.0%– 16.7%286
265Lamborghini Revuelto50.0%+ 25.0%340
266Mercedes EQB50.0%– 16.7%251
267Opel Zafira50.0%– 37.5%309
268Volvo EC4050.0%– 16.7%234
269Xpeng G950.0%new264
270Zeekr 00150.0%new281
271Aston Martin DBX40.0%– 20.0%315
272BAIC BJ3040.0%new –
273Land Rover Discovery40.0%– 20.0%341
274Mitsubishi Eclipse Cross40.0%– 20.0%105
275Toyota Supra40.0%+ 100.0%346
276Voyah Courage40.0%new328
277Alpina B3 Biturbo30.0%– 25.0%330
278Alpine A39030.0%new –
279Bentley Bentayga30.0%+ 50.0%274
280Ferrari 29630.0%– 50.0%252
281Ferrari SF9030.0%– 25.0%276
282Ford Capri30.0%– 62.5%220
283Genesis G8030.0%n/a339
284Genesis GV7030.0%– 57.1%246
285Honda Prelude30.0%new –
286Jeep Compass30.0%– 57.1%155
287Jeep Grand Cherokee30.0%– 57.1%212
288Kia EV430.0%new254
289Kia EV630.0%– 95.7%185
290Lucid Gravity30.0%new –
291Man TGE30.0%– 25.0%305
292Mazda MX-530.0%– 57.1%306
293Mercedes EQS30.0%+ 0.0%289
294MG IM630.0%new371
295Nissan Interstar30.0%new325
296Smart #130.0%– 88.9%233
297Suzuki Across30.0%+ 50.0%263
298Tesla Model S30.0%– 40.0%210
299Alfa Romeo Tonale20.0%– 50.0%119
300Aston Martin Valhalla20.0%new –
301Aston Martin Vanquish20.0%– 60.0% –
302Aston Martin Vantage20.0%– 60.0%316
303Audi A720.0%+ 100.0% –
304Audi e-tron GT20.0%+ 0.0%295
305Bugatti Mistral20.0%new –
306Fiat Pandina20.0%new320
307Ford Bronco20.0%– 60.0%245
308Ford Transit20.0%n/a271
309Jeep Wrangler20.0%– 66.7%216
310KGM Torres20.0%– 71.4%230
311Lamborghini Huracan20.0%– 71.4% –
312Lexus UX20.0%– 60.0%273
313Lucid Air20.0%+ 100.0% –
314McLaren 750S20.0%n/a344
315Mercedes AMG Pure Speed20.0%n/a –
316Mercedes EQV20.0%– 60.0%369
317Mercedes Sprinter20.0%– 84.6%232
318Mercedes T Class20.0%– 66.7%290
319Nissan Ariya20.0%– 92.6%8
320Porsche Cayman20.0%– 83.3%310
321Toyota Corolla Cross20.0%– 84.6%376
322Alfa Romeo Giulia10.0%+ 0.0%265
323Alpina B8 Biturbo10.0%n/a –
324Alpina XB710.0%n/a –
325Alpine A11010.0%– 87.5%282
326Aston Martin DB1210.0%+ 0.0%348
327Aston Martin Roadster V1210.0%n/a –
328BAIC X5510.0%new317
329BAIC X710.0%new296
330Bentley Flying Spur10.0%– 50.0%332
331BYD Atto 310.0%– 66.7%333
332BYD Tang10.0%new318
333Cadillac Lyriq10.0%– 85.7%240
334Chrysler Pacifica10.0%n/a –
335Citroen SpaceTourer10.0%– 66.7%319
336Dongfeng Mhero10.0%new –
337Ferrari 812 Superfast10.0%– 50.0%336
338Fiat Doblo10.0%n/a337
339Lotus Emira10.0%n/a278
340Maserati Granturismo10.0%+ 0.0%288
341Mazda CX-510.0%– 98.7% –
342Mazda MX-3010.0%+ 0.0% –
343McLaren Artura10.0%– 75.0%367
344McLaren GTS10.0%n/a –
345Mercedes AMG one10.0%n/a –
346Mercedes EQC10.0%n/a –
347MG Cyberster10.0%– 90.0%255
348MG IM510.0%new –
349Opel Vivaro10.0%– 93.3% –
350Porsche Boxster10.0%– 93.3%373
351Rimac Navera10.0%n/a –
352Rolls-Royce Ghost10.0%+ 0.0% –
353Rolls-Royce Spectre10.0%– 50.0% –
354Tesla Model X10.0%– 93.8%280
355VW Crafter10.0%n/a313

Source: Auto Suisse

Before yesterdayMain stream

Sweden January 2026: Market off -18.3%, Volvo EX/XC40 leads, Kia K4 SW lands in Top 10

4 February 2026 at 08:46

The Kia K4 SW ranks inside the Top 10 for its first month of sales.

New car sales in Sweden are down a daunting -18.3% year-on-year to 16,041 units.Β The decrease is due, among other things, to the large increase in ethanol cars in January last year, ahead of changed tax rules that came into effect on February 1, 2025. This resulted in a record high share of ethanol cars of 8.5%, which will fall back to 0.5% this year. It also resulted in a surprise third place of Subaru in the brands ranking. The share of plug-in cars is at 64.2% vs. 51.6% a year ago, with BEVs up 18.6% to 41.8% share vs. 28.8% a year ago while PHEVs drop -18.8% to 3,582 but keep their share stable at 22.3% vs. 22.7% last year.

Local behemoth Volvo (-25.9%) drops faster than the market to a weak 14.3% share to be compared with 19.3% in December and 17.9% over the Full Year 2025. Volkswagen (-35.2%) fares even worse to 11.5% vs. 15.9% last month. Toyota (+0.9%) is stable, a good performance in the current context and reaches 10% share vs. 8.1% over FY 2024. However the next two carmakers do much better: Kia is up 12.6% and Mercedes up 46.5%. Tesla (+26.4%), Skoda (+10.8%) and BMW (+0.2%) are also up in the remainder of the Top 10. Below, Seat (+120.8%), Citroen (+112.9%), Fiat (+98.1%) and Renault (+59.9%) are among the best performers.

The Volvo EX/XC40 (+115.1%) surges to the pole position for the second time in the past 3 months with 5.1% share, albeit below the 5.8% it commanded in December. Leader over the Full Year 2025, the Volvo XC60 (-54.8%) collapses year-on-year but still manages a strong 2nd place. The Tesla Model Y (+68%) bounces back up to #3, distancing the VW ID.7 (-42.7%) and Polestar 4 (+123.3%) faring in totally opposed ways. The Toyota bZ4X (+260.5%) is up 27 spots to break into the Top 10 for the first time at #8. The Kia K4 SW does the same for its very first appearance in the charts at #9, probably all demo sales as the model hasn’t officially launched just yet. Notice also the Renault 5 (#19), BMW iX1 (#22), VW Tayron (#24) and Mercedes A Class (#29).

Previous post: Sweden Full Year 2025: Volvo XC60 grabs 2nd win, Tesla Model Y off -68.2%

One year ago: Sweden January 2025: Subaru Outback surprise leader, Forester and Crosstrek in Top 10

Full January 2026 Top 51 All brands and Top XXX All models below.

Sweden January 2026 – brands:

PosBrandJan-26%/25Dec2025%FY25
1Volvo2,29114.3%– 25.9%148,96117.9%1
2Volkswagen1,84411.5%– 35.2%238,67714.2%2
3ToyotaΒ Β Β 1,61110.0%+ 0.9%322,1898.1%3
4KiaΒ Β 1,3908.7%+ 12.6%419,9227.3%4
5MercedesΒ Β 1,1627.2%+ 46.5%517,3726.4%5
6BMWΒ Β 1,0026.2%+ 0.2%715,0015.5%7
7AudiΒ Β 9796.1%– 3.1%914,8875.5%8
8SkodaΒ Β 9265.8%+ 10.8%616,6646.1%6
9Tesla5123.2%+ 26.4%107,2522.7%11
10PeugeotΒ Β 4652.9%– 25.1%139,0593.3%9
11Polestar4502.8%– 4.9%87,6012.8%10
12Cupra4142.6%– 17.0%117,0342.6%12
13Renault3392.1%+ 59.9%124,1741.5%13
14FordΒ Β 2501.6%– 6.7%194,0771.5%14
15HyundaiΒ Β 2301.4%+ 6.5%153,4611.3%15
16NissanΒ Β 2141.3%+ 4.9%203,1241.1%16
17Dacia1891.2%– 2.1%142,9961.1%18
18MazdaΒ Β 1821.1%+ 21.3%182,0790.8%23
19SubaruΒ Β 1741.1%– 93.3%223,0591.1%17
20Lexus1671.0%– 10.2%252,4790.9%21
21Seat1591.0%+ 120.8%211,6950.6%24
22OpelΒ Β 1410.9%+ 15.6%242,2470.8%22
23CitroenΒ Β 1320.8%+ 112.9%281,3580.5%28
24MiniΒ Β 1180.7%+ 6.3%231,5440.6%26
25FiatΒ Β 1070.7%+ 98.1%262,7061.0%20
26SuzukiΒ Β 870.5%+ 97.7%301,1560.4%30
27Lynk & Co750.5%+ 97.4%161,5160.6%27
28Porsche740.5%– 69.0%172,9001.1%19
29Zeekr620.4%+ 26.5%271,2740.5%29
30HondaΒ Β 480.3%+ 4.3%328980.3%32
31MG460.3%– 43.9%381,5910.6%25
32Land Rover430.3%– 10.4%365570.2%34
33Xpeng400.2%– 23.1%299510.3%31
34BYD350.2%– 58.8%358120.3%33
35Geely200.1%+ 566.7%47660.0%42
36Mitsubishi150.1%– 28.6%373630.1%35
37Jeep110.1%– 26.7%46950.0%40
38Ferrari70.0%+ 40.0%33990.0%39
39Alfa Romeo50.0%+ 25.0%431030.0%38
40Smart50.0%+ 66.7%42690.0%41
41DFSK40.0%n/a40350.0%50
42ChevroletΒ Β 30.0%– 57.1%501160.0%37
43Cadillac20.0%n/a –60.0%65
44DS20.0%– 33.3%41550.0%44
45Lamborghini20.0%– 33.3%49470.0%45
46Bentley10.0%n/a45130.0%55
47Iveco10.0%+ 0.0%54180.0%54
48JAC10.0%n/a5270.0%64
49Lotus10.0%– 75.0%44460.0%46
50Morgan10.0%n/a55110.0%58
51SsangYong10.0%n/a51430.0%47

Sweden January 2026 – models:

PosModelJan-26%/25Dec
1Volvo EX/XC408265.1%+ 115.1%2
2Volvo XC606384.0%– 54.8%1
3Tesla Model Y4993.1%+ 68.0%6
4VW ID.73742.3%– 42.9%4
5Polestar 43642.3%+ 123.3%3
6Toyota Yaris Cross3382.1%+ 23.8%10
7Volvo EX303192.0%+ 0.9%12
8Toyota bZ4X2921.8%+ 260.5%35
9Kia K4 SW2751.7%new –
10Skoda Kodiaq2741.7%+ 1.9%17
11Kia Sportage2581.6%+ 24.6%14
12Kia EV32501.6%+ 9.2%9
13Kia EV92441.5%+ 66.0%20
14Skoda Enyaq2421.5%+ 3.4%22
15Toyota Yaris2401.5%+ 18.2%18
16VW Tiguan2381.5%– 17.9%7
17Toyota Corolla2311.4%– 16.0%24
18Audi A32221.4%+ 43.2%40
19Renault 52221.4%+ 1918.2%32
20Toyota Corolla Cross2201.4%– 24.1%26
21VW ID.41991.2%– 52.5%13
22BMW IX11901.2%+ 2614.3%21
23Cupra Terramar1841.1%+ 76.9%25
24VW Tayron1831.1%+ 3560.0%29
25VW Passat1791.1%– 35.1%19
26VW T-Roc1701.1%– 9.6%16
27Mercedes GLC1691.1%+ 156.1%31
28Mercedes CLA1641.0%+ 343.2%23
29Mercedes A Class1641.0%+ 4000.0%96
30Peugeot 50081380.9%– 29.6%43
31Audi A51380.9%+ 66.3%52
32BMW 5-Series1340.8%– 60.1%86
33Peugeot 30081330.8%– 8.9%61
34Volvo EC/C401240.8%– 47.9%30
35Cupra Born1230.8%+ 89.2%37
36Peugeot 20081210.8%– 41.0%50
37VW ID.31200.7%– 33.3%11
38Audi Q51200.7%+ 531.6%62
39Toyota C-HR1140.7%+ 0.9%15
40Dacia Sandero1110.7%+ 63.2%38
41Mercedes E Class1100.7%– 25.7%34
42Skoda Superb1100.7%+ 42.9%81
43Mercedes EQA1070.7%+ 55.1%46
44Seat Arona1050.7%+ 138.6%49
45BMW X31040.6%– 13.3%67
46VW Golf1030.6%– 80.1%71
47Audi Q4 E-Tron1030.6%– 22.0%41
48Audi A6 e-tron1030.6%+ 134.1%58
49BMW 1-Series1030.6%+ 157.5%42
50Kia EV61010.6%+ 50.7%28
51Volvo S/V60970.6%– 50.8%8
52Ford Explorer960.6%+ 231.0%76
53Subaru Outback910.6%– 94.5%74
54Nissan Qashqai900.6%+ 57.9%66
55Audi A6880.5%– 50.3%59
56Volvo ES90880.5%new112
57Skoda Octavia870.5%– 42.4%33
58Hyundai Tucson860.5%+ 16.2%132
59BMW 3-Series860.5%+ 32.3%82
60Toyota Aygo X860.5%+ 138.9%144
61Audi Q6 e-Tron840.5%– 44.0%70
62Kia Stonic840.5%+ 200.0%97
63BMW i5810.5%+ 9.5%55
64Toyota RAV4790.5%– 74.5%5
65VW Taigo790.5%+ 58.0%51
66Mercedes GLE760.5%– 14.6%45
67Skoda Fabia760.5%+ 145.2%75
68BMW X1740.5%– 21.3%98
69Citroen C5 Aircross730.5%+ 1725.0%92
70Volvo XC90720.4%– 61.7%39
71Cupra Leon720.4%+ 4.3%47
72Audi Q3710.4%– 39.8%103
73Mercedes GLA710.4%+ 65.1%142
74Mercedes GLB670.4%+ 1240.0%117
75Lexus NX660.4%– 30.5%108
76Kia Sorento620.4%+ 47.6%53
77Fiat Ducato620.4%+ 82.4%60
78BMW i4590.4%– 29.8%68
79Mini Hatch590.4%+ 5.4%106
80Volvo EX90580.4%+ 31.8%44
81Ford PumaΒ Β Β Β Β Β Β Β Β Β Β Β Β Β Β Β 570.4%– 38.0%205
82BMW X5560.3%– 36.4%104
83Polestar 2550.3%– 77.3%54
84Skoda Kamiq530.3%+ 32.5%87
85Mercedes EQB510.3%– 52.3%48
86Opel Mokka500.3%– 31.5%127
87Mazda CX-60490.3%+ 28.9%83
88Lynk & Co 08490.3%new56
89Subaru Crosstrek480.3%– 86.6%114
90Mazda CX-30470.3%+ 80.8%116
91Skoda Karoq440.3%+ 29.4%139
92Kia Picanto430.3%– 41.9%100
93Dacia Duster410.3%– 44.6%95
94Mazda CX-80400.2%– 18.4%101
95Mercedes V Class400.2%+ 122.2%84
96Suzuki Swace400.2%+ 471.4%183
97Skoda Elroq400.2%new57
98Seat Ibiza390.2%+ 333.3%177
99Mazda 6e380.2%new120
100VW Multivan370.2%– 21.3%111
101Ford Kuga370.2%– 9.8%175
102BMW IX2370.2%+ 146.7%128
103Zeekr 7X370.2%new72
104Nissan Micra370.2%new –
105Mini Countryman350.2%– 7.9%136
106Opel Grandland X350.2%+ 9.4%118
107Cupra Formentor340.2%– 39.3%79
108Mercedes EQE330.2%– 45.9%80
109Kia EV4330.2%new90
110VW ID.Buzz320.2%– 3.0%36
111Fiat 600320.2%+ 77.8%174
112Renault 4320.2%new69
113Suzuki Vitara310.2%+ 121.4%110
114Xpeng G6300.2%+ 7.1%89
115Kia Niro290.2%– 77.2%137
116VW Touareg290.2%+ 52.6%102
117Porsche Cayenne280.2%– 57.6%73
118Polestar 3280.2%– 30.0%105
119Range RoverΒ 280.2%– 17.6%166
120Renault Captur270.2%– 3.6%143
121Honda HR-V270.2%+ 80.0%196
122Opel Corsa270.2%+ 125.0%159
123Peugeot 308270.2%+ 1250.0%279
124Nissan Juke260.2%– 42.2%131
125Renault Scenic260.2%– 7.1%77
126Hyundai Bayon260.2%+ 420.0%164
127VW Caravelle260.2%+ 766.7%91
128Lexus UXΒ 250.2%+ 127.3%190
129Peugeot Expert250.2%+ 316.7%219
130Porsche 911240.1%– 42.9%121
131BMW iX240.1%+ 4.3%115
132MG 4240.1%+ 9.1%197
133Mini Aceman240.1%+ 41.2%85
134Subaru Forester230.1%– 95.9%148
135Nissan Ariya230.1%– 59.6%109
136Lexus LBX230.1%– 54.9%153
137Hyundai Kona230.1%+ 4.5%240
138VW Touran220.1%– 71.4%99
139VW Caddy220.1%+ 57.1%63
140Hyundai Inster220.1%new162
141Lexus RZ220.1%new275
142Volvo S/V90210.1%– 91.8%78
143Ford Capri210.1%+ 950.0%152
144Dacia Bigster210.1%new88
145Hyundai Ioniq 9210.1%new169
146Mercedes C Class200.1%– 35.5%133
147Hyundai Ioniq 5200.1%+ 33.3%207
148Citroen C3 Aircross200.1%+ 1900.0%147
149Hyundai Santa Fe190.1%– 71.2%165
150VW T-CrossΒ Β Β Β Β Β Β 190.1%– 63.5%123
151Citroen C4190.1%– 63.5%193
152Nissan X-Trail190.1%– 52.5%156
153Audi Q7190.1%+ 11.8%167
154Nissan Primastar190.1%+ 375.0%255
155Renault Master180.1%– 79.1%125
156BMW 2-Series180.1%– 45.5%216
157Lynk & Co 01180.1%– 40.0%65
158Zeekr 001180.1%+ 0.0%141
159Ford Transit170.1%– 26.1%134
160Peugeot 208170.1%– 22.7%124
161Lexus RX170.1%+ 325.0%130
162Opel Frontera170.1%new126
163Dacia Jogger160.1%– 68.6%161
164Mercedes Sprinter160.1%– 15.8%138
165Porsche Macan150.1%– 85.3%94
166Audi Q8150.1%– 75.0%168
167Seat Leon150.1%– 21.1%151
168Land Rover Defender150.1%+ 50.0%170
169Lexus ES/IS/LS/RC140.1%– 22.2%189
170BYD Sealion140.1%new212
171Suzuki Swift130.1%+ 18.2%160
172BYD Seal130.1%+ 116.7%217
173Citroen Jumpy130.1%n/a187
174BMW IX3130.1%new –
175Fiat Grande Panda130.1%new –
176Mercedes Vito120.1%– 45.5%146
177Audi Q2120.1%+ 0.0%157
178Subaru Solterra120.1%+ 33.3%260
179Mitsubishi Outlander120.1%new140
180Tesla Model 3Β Β Β Β Β Β Β Β Β Β Β Β 110.1%– 88.7%27
181Mercedes Citan110.1%+ 37.5%155
182VW Crafter110.1%+ 120.0%150
183Mercedes EQS100.1%– 41.2%158
184Honda Civic100.1%+ 100.0%188
185Renault Rafale100.1%+ 150.0%192
186Xpeng G990.1%– 60.9%122
187Mercedes GLS90.1%– 40.0%145
188Ford Transit Custom90.1%+ 50.0%135
189Mercedes AMG GT90.1%+ 50.0%228
190Kia PV590.1%new129
191Opel Movano90.1%n/a173
192BYD Seal U80.0%– 83.7%206
193Lynk & Co 0280.0%+ 0.0%154
194MG HS70.0%– 83.7%230
195Zeekr X70.0%– 77.4%211
196BMW X770.0%– 50.0%185
197Mercedes CLE70.0%+ 75.0%113
198Ford Mustang70.0%+ 600.0%239
199Toyota Proace City70.0%n/a285
200Hyundai i1060.0%– 70.0%119
201Mazda260.0%+ 0.0%213
202Honda CR-V50.0%– 66.7%199
203Alfa Romeo Junior50.0%+ 66.7%215
204MG S5 EV50.0%new201
205MG 350.0%new229
206Smart #550.0%new233
207MG S6 EV50.0%new –
208Porsche Panamera40.0%– 60.0%176
209Honda ZR-V40.0%+ 33.3%200
210Citroen C340.0%+ 300.0%186
211Ferrari Purosangue40.0%+ 300.0%195
212DFSK 50040.0%new218
213BMW 4-Series40.0%n/a235
214BMW X640.0%n/a236
215Hyundai Grand Santa Fe40.0%n/a –
216Ford Tourneo Custom30.0%– 91.4%178
217Audi A130.0%– 90.6%244
218Polestar YSM30.0%– 89.3%232
219Mitsubishi Colt30.0%– 70.0%254
220Toyota Proace Verso30.0%– 70.0%261
221Porsche Taycan30.0%– 66.7%181
222Hyundai i2030.0%– 62.5%64
223Suzuki S-Cross30.0%– 62.5%182
224Opel Astra30.0%– 25.0%256
225Ferrari30.0%+ 0.0%203
226BMW i730.0%+ 50.0%267
227Citroen Jumper30.0%+ 50.0% –
228BMW XM30.0%+ 200.0%269
229Peugeot Rifter30.0%n/a257
230Kia Ceed20.0%– 99.4%208
231Renault Clio20.0%– 90.0%179
232Renault Trafic20.0%– 84.6%149
233Honda Jazz20.0%– 75.0%180
234Mazda320.0%– 71.4%209
235Tesla Model X20.0%– 66.7%284
236Ford Mustang Mach-E20.0%– 50.0%246
237DS 720.0%– 33.3%194
238Lamborghini Urus20.0%+ 100.0%249
239Cupra Ateca10.0%– 96.9%238
240VW ID.510.0%– 92.3%210
241Ford Tourneo Connect10.0%– 83.3% –
242Mercedes CL class10.0%– 66.7%251
243Audi A810.0%+ 0.0%234
244Lotus Emeya10.0%+ 0.0%250
245Xpeng P710.0%+ 0.0%262
246Toyota Supra10.0%+ 0.0% –
247Bentley Continental10.0%n/a222
248JAC E30X10.0%n/a248
249Ssangyong Torres10.0%new259
250Morgan10.0%n/a278
251BMW 8-Series10.0%n/a –
252BMW Z410.0%n/a –
253Cadillac Lyriq10.0%new –
254Peugeot Boxer10.0%n/a –
255Cadillac Optiq10.0%new –

Source: Mobility Sweden

❌
❌