Iceland March 2026: Telsa and Model Y on top, Xpeng up to #5

6 April 2026 at 07:59

Xpeng holds a record 5.5% share in Iceland in March, with the G6 at #6.

1,283 new cars found a buyer in Iceland in March, a splendid 26.8% year-on-year improvement. The year-to-date tally is up 54.3% to 3,483. Tesla (+28.2%) signs its first win of the year at 24.1% share, followed by Kia (+83.4%) at 22.4%. Nissan (+125.7%) also impresses at #3 and ranks #7 year-to-date vs. #14 over the Full Year 2025. Xpeng (+180%) breaks into the Top 5 for the first time with a stellar 5.5% share. Model-wise, the Tesla Model Y is the best-seller with 16% share, ahead of the Kia Sportage at 14.7% which takes the YTD lead. The Tesla Model 3 soars to #3, distancing the Kia Xceed and Nissan X-Trail. Xpeng places the G6 at #6 and the G9 at #17.

Previous month: Iceland February 2026: Dacia and Duster take control

One year ago: Iceland March 2025: Tesla and Model Y back in charge

Full March 2026 Top 40 All brands and Top 20 models below.

Iceland March 2026 – brands:

Pos	Brand	Mar-26	%	/25	Feb	2026	%	/24	Pos	FY25
1	Tesla	309	24.1%	+ 28.2%	4	378	10.9%	+ 17.0%	4	2
2	Kia	288	22.4%	+ 83.4%	2	548	15.7%	+ 57.0%	1	1
3	Nissan	79	6.2%	+ 125.7%	7	120	3.4%	+ 30.4%	7	14
4	Toyota	75	5.8%	– 7.4%	3	258	7.4%	+ 2.0%	5	3
5	Xpeng	70	5.5%	+ 180.0%	8	110	3.2%	+ 115.7%	10	13
6	Suzuki	67	5.2%	– 5.6%	–	68	2.0%	– 49.3%	15	7
7	Skoda	49	3.8%	+ 11.4%	11	70	2.0%	– 24.7%	14	6
8	Dacia	30	2.3%	– 50.0%	1	391	11.2%	+ 349.4%	3	4
9	MG	30	2.3%	+ 1400.0%	9	154	4.4%	+ 1825.0%	6	24
10	BYD	27	2.1%	+ 92.9%	6	112	3.2%	+ 273.3%	9	8
11	Land Rover	25	1.9%	– 26.5%	10	116	3.3%	+ 46.8%	8	10
12	BMW	24	1.9%	+ 50.0%	22	44	1.3%	+ 15.8%	18	18
13	Mitsubishi	24	1.9%	+ 2300.0%	15	84	2.4%	+ 4100.0%	11	20
14	Volkswagen	21	1.6%	+ 75.0%	17	38	1.1%	+ 31.0%	19	12
15	Subaru	17	1.3%	+ 240.0%	26	21	0.6%	+ 16.7%	25	30
16	Hyundai	14	1.1%	– 39.1%	5	473	13.6%	+ 311.3%	2	5
17	Leapmotor	12	0.9%	new	13	50	1.4%	new	16	45
18	Mercedes	12	0.9%	– 45.5%	18	81	2.3%	– 1.2%	12	11
19	Renault	12	0.9%	+ 0.0%	34	73	2.1%	+ 170.4%	13	19
20	Volvo	12	0.9%	– 57.1%	12	48	1.4%	– 40.0%	17	9
21	FAW Hongqi	9	0.7%	+ 28.6%	30	10	0.3%	+ 11.1%	31	32
22	Peugeot	9	0.7%	– 40.0%	14	32	0.9%	– 3.0%	21	17
23	Polestar	9	0.7%	+ 28.6%	19	21	0.6%	– 4.5%	24	23
24	Smart	9	0.7%	+ 200.0%	16	35	1.0%	+ 483.3%	20	27
25	Audi	8	0.6%	– 60.0%	25	24	0.7%	– 40.0%	22	15
26	Lexus	7	0.5%	– 12.5%	23	16	0.5%	– 55.6%	27	25
27	Jeep	6	0.5%	+ 20.0%	–	16	0.5%	– 40.7%	26	28
28	Ford	5	0.4%	– 61.5%	20	15	0.4%	– 48.3%	28	21
29	JAC	4	0.3%	new	–	4	0.1%	new	35	58
30	Honda	3	0.2%	– 57.1%	32	12	0.3%	– 52.0%	29	26
31	KGM/Ssangyong	3	0.2%	– 57.1%	27	10	0.3%	– 47.4%	32	16
32	Porsche	3	0.2%	– 25.0%	24	11	0.3%	– 52.2%	30	31
33	Ineos	2	0.2%	n/a	33	4	0.1%	+ 300.0%	34	40
34	Mazda	2	0.2%	– 89.5%	21	23	0.7%	– 57.4%	23	22
35	Opel	2	0.2%	– 33.3%	28	5	0.1%	– 44.4%	33	29
36	Chevrolet	1	0.1%	n/a	–	1	0.0%	n/a	38	–
37	Dethleffs	1	0.1%	n/a	29	2	0.1%	n/a	36	50
38	Great Wall Motors	1	0.1%	n/a	31	2	0.1%	– 85.7%	37	35
39	LMC	1	0.1%	n/a	–	1	0.0%	n/a	40	46
40	Mini	1	0.1%	– 50.0%	–	1	0.0%	– 75.0%	41	36

Iceland March 2026 – models:

Pos	Model	Mar-26	%	Feb	2026	%	Pos	FY25
1	Tesla Model Y	205	16.0%	3	270	7.8%	3	1
2	Kia Sportage	188	14.7%	2	414	11.9%	1	3
3	Tesla Model 3	103	8.0%	n/a	103	3.0%	7	5
4	Kia Xceed	60	4.7%	n/a	60	1.7%	14	n/a
5	Nissan X-Trail	56	4.4%	16	74	2.1%	10	n/a
6	Xpeng G6	52	4.1%	9	85	2.4%	9	13
7	Suzuki Vitara	38	3.0%	n/a	38	1.1%	19	16
8	Dacia Bigster	27	2.1%	4	132	3.8%	5	6
9	Suzuki Swift	25	1.9%	n/a	26	0.7%	26	17
10	Mitsubishi Outlander	24	1.9%	14	91	2.6%	8	32
11	Land Rover Defender	23	1.8%	10	69	2.0%	12	15
12	Nissan Qashqai	21	1.6%	19	32	0.9%	22	27
13	Toyota bZ4X	21	1.6%	6	58	1.7%	15	35
14	MG ZS	20	1.6%	15	129	3.7%	6	n/a
15	Skoda Kamiq	20	1.6%	n/a	20	0.6%	32	33
16	Toyota Yaris Cross	18	1.4%	5	71	2.0%	11	29
17	Xpeng G9	18	1.4%	n/a	25	0.7%	27	59
18	Toyota C-HR	16	1.2%	n/a	34	1.0%	20	34
19	Subaru Solterra	15	1.2%	n/a	16	0.5%	37	n/a
20	BYD Dolphin	14	1.1%	7	46	1.3%	18	47

Source: Manufacturers

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