Finland October 2025: Toyota at highest in almost 2 years, Yaris Cross distant leader

4 November 2025 at 08:43

The Toyota Yaris Cross is the best-selling vehicle in Finland in October.

New car sales in Finland finally seem to be on the mend, with a 4th year-on-year gain in the past 5 moths in October at +4.6% to 6,096. Due to a difficult start of the year, the YTD tally remains in negative for now at -1.8% to 59,006. Toyota (+50.1%) surges to 22% share, its best since January 2024 (23.5%) and to be compared with 16.1% so far this year. Skoda (-13.3%) is back up two spots on last month but struggles YoY due to a particularly strong year-ago result. Volkswagen (+4.7%) matches the market at #3 ahead of Volvo (-11.5%). Renault (+69.3%), Mercedes (+36.8%), BMW (+17.2%) and Ford (+16.8%) also deliver fantastic lifts in the remainder of the Top 10. Just below, BYD (+138.3%) breaks its ranking record for the 2nd month running at #11, also selling more than 100 monthly units for the first time. Dacia (+357.9%), Mini (+190.9%) and Citroen (+100%) also surge further down. Tesla is down -67.6%.

The Toyota Yaris Cross (+100.4%) rallies back up seven spots on last month to #1 and 7.6% share, double its YTD level where it now ranks #1 also. The Toyota Corolla (+9.6%) and Yaris (+85.7%) exchange their ranking vs. last month to #2 and #3 respectively. The Volvo XC60 is only up 1% YoY but lodges a strong 3.4% share at #4 vs. 2.6% YTD. The Toyota C-HR (+164.9%) is up 8 ranks to complete the Top 5 ahead of an in form VW ID.4 (+38.2%). The Skoda Elroq (#9) and Kia EV3 (#11) are the most popular recent launches.

Previous month: Finland September 2025: Tesla Model Y (+88.6%) lodges best result in two years

One year ago: Finland October 2024: Skoda Enyaq signs first ever win

Full October 2025 Top 30 brands and Top 20 models below.

Finland October 2025 – brands:

Pos	Brand	Oct-25	%	/24	Sep	2025	%	/24	Pos	FY24
1	Toyota	1,339	22.0%	+ 50.1%	1	9,492	16.1%	– 12.8%	1	1
2	Skoda	650	10.7%	– 13.3%	4	5,714	9.7%	+ 0.7%	3	3
3	Volkswagen	607	10.0%	+ 4.7%	3	6,784	11.5%	+ 31.9%	2	4
4	Volvo	541	8.9%	– 11.5%	6	4,977	8.4%	– 24.7%	4	2
5	Kia	498	8.2%	+ 9.5%	5	4,957	8.4%	+ 7.3%	5	5
6	Mercedes	331	5.4%	+ 36.8%	7	2,809	4.8%	– 14.1%	7	6
7	BMW	320	5.2%	+ 17.2%	8	3,019	5.1%	+ 1.4%	6	8
8	Audi	249	4.1%	+ 1.2%	11	2,439	4.1%	+ 13.4%	8	11
9	Ford	230	3.8%	+ 16.8%	9	2,409	4.1%	+ 31.9%	9	12
10	Renault	127	2.1%	+ 69.3%	18	1,220	2.1%	+ 101.0%	13	15
11	BYD	112	1.8%	+ 138.3%	14	485	0.8%	+ 0.2%	21	20
12	Polestar	106	1.7%	– 8.6%	12	1,213	2.1%	+ 104.6%	14	16
13	Nissan	102	1.7%	– 51.0%	10	2,050	3.5%	– 23.9%	10	10
14	Hyundai	101	1.7%	– 52.8%	13	1,845	3.1%	– 29.6%	12	9
15	Dacia	87	1.4%	+ 357.9%	15	711	1.2%	+ 69.7%	15	21
16	Citroen	80	1.3%	+ 100.0%	28	581	1.0%	+ 37.4%	19	22
17	Suzuki	71	1.2%	+ 57.8%	17	537	0.9%	– 19.1%	20	18
18	Peugeot	62	1.0%	– 61.0%	23	682	1.2%	– 29.8%	16	13
19	Mazda	52	0.9%	– 39.5%	16	628	1.1%	– 11.4%	17	17
20	Smart	52	0.9%	n/a	n/a	263	0.4%	+ 179.8%	31	30
21	Tesla	47	0.8%	– 67.6%	2	1,879	3.2%	– 32.3%	11	7
22	MG	46	0.8%	+ 43.7%	19	431	0.7%	+ 474.7%	22	31
23	Mitsubishi	45	0.7%	+ 18.4%	20	589	1.0%	+ 4.1%	18	19
24	Lexus	39	0.6%	– 4.9%	21	370	0.6%	+ 1.1%	24	23
25	Cupra	37	0.6%	+ 8.8%	22	415	0.7%	+ 36.5%	23	26
26	Mini	32	0.5%	+ 190.9%	26	263	0.4%	+ 128.7%	30	32
27	Subaru	27	0.4%	+ 0.0%	25	321	0.5%	– 17.3%	27	24
28	Opel	23	0.4%	– 69.7%	29	369	0.6%	– 51.1%	25	14
29	Porsche	21	0.3%	– 74.7%	27	354	0.6%	+ 13.8%	26	25
n/a	Land Rover	14	0.2%	– 39.1%	24	294	0.5%	+ 20.0%	28	27
n/a	Seat	12	0.2%	+ 71.4%	30	294	0.5%	+ 45.5%	29	28
n/a	Honda	7	0.1%	– 22.2%	n/a	111	0.2%	– 40.3%	n/a	29

Finland October 2025 – models:

Pos	Model	Oct-25	%	/24	Sep	2025	%	/24	Pos	FY24
1	Toyota Yaris Cross	463	7.6%	+ 100.4%	8	2,238	3.8%	– 10.3%	1	2
2	Toyota Corolla	262	4.3%	+ 9.6%	3	1,728	2.9%	– 46.5%	3	1
3	Toyota Yaris	247	4.1%	+ 85.7%	2	2,043	3.5%	– 4.2%	2	4
4	Volvo XC60	207	3.4%	+ 1.0%	9	1,505	2.6%	+ 7.7%	5	8
5	Toyota C-HR	196	3.2%	+ 164.9%	13	1,206	2.0%	+ 6.2%	11	13
6	VW ID.4	170	2.8%	+ 38.2%	7	1,442	2.4%	+ 25.6%	6	11
7	Skoda Enyaq	155	2.5%	– 41.5%	11	1,408	2.4%	+ 9.9%	7	9
8	Toyota RAV4	145	2.4%	– 7.1%	4	1,606	2.7%	+ 33.4%	4	12
9	Skoda Elroq	142	2.3%	new	5	1,191	2.0%	new	12	–
10	Kia Ceed	124	2.0%	– 30.3%	12	1,366	2.3%	+ 6.8%	9	10
11	Kia EV3	111	1.8%	new	14	888	1.5%	new	14	146
12	Skoda Octavia	109	1.8%	+ 10.1%	n/a	808	1.4%	– 53.8%	16	6
13	VW ID.7	108	1.8%	+ 2.9%	10	1,145	1.9%	+ 101.2%	13	22
14	Volvo EX40	99	1.6%	+ 32.0%	16	739	1.3%	+ 145.5%	18	42
15	BMW X1	78	1.3%	+ 52.9%	19	564	1.0%	– 13.5%	26	26
16	Kia Stonic	76	1.2%	– 6.2%	17	678	1.1%	+ 2.9%	20	21
17	BMW i4	74	1.2%	+ 131.3%	n/a	549	0.9%	+ 9.4%	27	32
18	Nissan Qashqai	67	1.1%	– 35.0%	6	1,319	2.2%	– 19.2%	10	7
19	VW Tiguan	66	1.1%	– 50.7%	n/a	827	1.4%	+ 17.3%	15	18
20	Volvo EX30	61	1.0%	– 33.0%	n/a	502	0.9%	– 73.1%	31	5
n/a	Audi Q4	60	1.0%	+ 42.9%	n/a	668	1.1%	– 11.4%	21	19
n/a	Polestar 4	59	1.0%	+ 11.3%	18	624	1.1%	+ 380.0%	22	67
n/a	Volvo V60	58	1.0%	– 50.4%	20	762	1.3%	– 29.6%	17	14
n/a	Skoda Kodiaq	53	0.9%	– 44.8%	n/a	590	1.0%	+ 28.3%	25	30
n/a	VW Golf	52	0.9%	– 36.6%	n/a	715	1.2%	+ 4.8%	19	20
n/a	Skoda Superb	42	0.7%	– 40.8%	n/a	539	0.9%	+ 10.5%	28	31
n/a	VW T-Cross	41	0.7%	+ 70.8%	n/a	598	1.0%	+ 51.4%	24	41
n/a	Kia Niro	41	0.7%	– 26.8%	n/a	539	0.9%	– 15.5%	29	28
n/a	Tesla Model Y	37	0.6%	– 63.7%	1	1,372	2.3%	– 23.6%	8	3
n/a	VW Taigo	9	0.1%	– 50.0%	n/a	622	1.1%	+ 165.8%	23	46
n/a	Renault Clio	3	0.0%	– 86.4%	n/a	511	0.9%	+ 308.8%	30	81

Source: AUT

Normal view