The Toyota Yaris Cross is the best-selling vehicle in Finland in October.

New car sales in Finland finally seem to be on the mend, with a 4th year-on-year gain in the past 5 moths in October at +4.6% to 6,096. Due to a difficult start of the year, the YTD tally remains in negative for now at -1.8% to 59,006. Toyota (+50.1%) surges to 22% share, its best since January 2024 (23.5%) and to be compared with 16.1% so far this year. Skoda (-13.3%) is back up two spots on last month but struggles YoY due to a particularly strong year-ago result. Volkswagen (+4.7%) matches the market at #3 ahead of Volvo (-11.5%). Renault (+69.3%), Mercedes (+36.8%), BMW (+17.2%) and Ford (+16.8%) also deliver fantastic lifts in the remainder of the Top 10. Just below, BYD (+138.3%) breaks its ranking record for the 2nd month running at #11, also selling more than 100 monthly units for the first time. Dacia (+357.9%), Mini (+190.9%) and Citroen (+100%) also surge further down. Tesla is down -67.6%.

The Toyota Yaris Cross (+100.4%) rallies back up seven spots on last month to #1 and 7.6% share, double its YTD level where it now ranks #1 also. The Toyota Corolla (+9.6%) and Yaris (+85.7%) exchange their ranking vs. last month to #2 and #3 respectively. The Volvo XC60 is only up 1% YoY but lodges a strong 3.4% share at #4 vs. 2.6% YTD. The Toyota C-HR (+164.9%) is up 8 ranks to complete the Top 5 ahead of an in form VW ID.4 (+38.2%). The Skoda Elroq (#9) and Kia EV3 (#11) are the most popular recent launches.

Previous month: Finland September 2025: Tesla Model Y (+88.6%) lodges best result in two years

One year ago: Finland October 2024: Skoda Enyaq signs first ever win

Full October 2025 Top 30 brands and Top 20 models below.

Finland October 2025 – brands:

Pos	Brand	Oct-25	%	/24	Sep	2025	%	/24	Pos	FY24
1	Toyota	1,339	22.0%	+ 50.1%	1	9,492	16.1%	– 12.8%	1	1
2	Skoda	650	10.7%	– 13.3%	4	5,714	9.7%	+ 0.7%	3	3
3	Volkswagen	607	10.0%	+ 4.7%	3	6,784	11.5%	+ 31.9%	2	4
4	Volvo	541	8.9%	– 11.5%	6	4,977	8.4%	– 24.7%	4	2
5	Kia	498	8.2%	+ 9.5%	5	4,957	8.4%	+ 7.3%	5	5
6	Mercedes	331	5.4%	+ 36.8%	7	2,809	4.8%	– 14.1%	7	6
7	BMW	320	5.2%	+ 17.2%	8	3,019	5.1%	+ 1.4%	6	8
8	Audi	249	4.1%	+ 1.2%	11	2,439	4.1%	+ 13.4%	8	11
9	Ford	230	3.8%	+ 16.8%	9	2,409	4.1%	+ 31.9%	9	12
10	Renault	127	2.1%	+ 69.3%	18	1,220	2.1%	+ 101.0%	13	15
11	BYD	112	1.8%	+ 138.3%	14	485	0.8%	+ 0.2%	21	20
12	Polestar	106	1.7%	– 8.6%	12	1,213	2.1%	+ 104.6%	14	16
13	Nissan	102	1.7%	– 51.0%	10	2,050	3.5%	– 23.9%	10	10
14	Hyundai	101	1.7%	– 52.8%	13	1,845	3.1%	– 29.6%	12	9
15	Dacia	87	1.4%	+ 357.9%	15	711	1.2%	+ 69.7%	15	21
16	Citroen	80	1.3%	+ 100.0%	28	581	1.0%	+ 37.4%	19	22
17	Suzuki	71	1.2%	+ 57.8%	17	537	0.9%	– 19.1%	20	18
18	Peugeot	62	1.0%	– 61.0%	23	682	1.2%	– 29.8%	16	13
19	Mazda	52	0.9%	– 39.5%	16	628	1.1%	– 11.4%	17	17
20	Smart	52	0.9%	n/a	n/a	263	0.4%	+ 179.8%	31	30
21	Tesla	47	0.8%	– 67.6%	2	1,879	3.2%	– 32.3%	11	7
22	MG	46	0.8%	+ 43.7%	19	431	0.7%	+ 474.7%	22	31
23	Mitsubishi	45	0.7%	+ 18.4%	20	589	1.0%	+ 4.1%	18	19
24	Lexus	39	0.6%	– 4.9%	21	370	0.6%	+ 1.1%	24	23
25	Cupra	37	0.6%	+ 8.8%	22	415	0.7%	+ 36.5%	23	26
26	Mini	32	0.5%	+ 190.9%	26	263	0.4%	+ 128.7%	30	32
27	Subaru	27	0.4%	+ 0.0%	25	321	0.5%	– 17.3%	27	24
28	Opel	23	0.4%	– 69.7%	29	369	0.6%	– 51.1%	25	14
29	Porsche	21	0.3%	– 74.7%	27	354	0.6%	+ 13.8%	26	25
n/a	Land Rover	14	0.2%	– 39.1%	24	294	0.5%	+ 20.0%	28	27
n/a	Seat	12	0.2%	+ 71.4%	30	294	0.5%	+ 45.5%	29	28
n/a	Honda	7	0.1%	– 22.2%	n/a	111	0.2%	– 40.3%	n/a	29

Finland October 2025 – models:

Pos	Model	Oct-25	%	/24	Sep	2025	%	/24	Pos	FY24
1	Toyota Yaris Cross	463	7.6%	+ 100.4%	8	2,238	3.8%	– 10.3%	1	2
2	Toyota Corolla	262	4.3%	+ 9.6%	3	1,728	2.9%	– 46.5%	3	1
3	Toyota Yaris	247	4.1%	+ 85.7%	2	2,043	3.5%	– 4.2%	2	4
4	Volvo XC60	207	3.4%	+ 1.0%	9	1,505	2.6%	+ 7.7%	5	8
5	Toyota C-HR	196	3.2%	+ 164.9%	13	1,206	2.0%	+ 6.2%	11	13
6	VW ID.4	170	2.8%	+ 38.2%	7	1,442	2.4%	+ 25.6%	6	11
7	Skoda Enyaq	155	2.5%	– 41.5%	11	1,408	2.4%	+ 9.9%	7	9
8	Toyota RAV4	145	2.4%	– 7.1%	4	1,606	2.7%	+ 33.4%	4	12
9	Skoda Elroq	142	2.3%	new	5	1,191	2.0%	new	12	–
10	Kia Ceed	124	2.0%	– 30.3%	12	1,366	2.3%	+ 6.8%	9	10
11	Kia EV3	111	1.8%	new	14	888	1.5%	new	14	146
12	Skoda Octavia	109	1.8%	+ 10.1%	n/a	808	1.4%	– 53.8%	16	6
13	VW ID.7	108	1.8%	+ 2.9%	10	1,145	1.9%	+ 101.2%	13	22
14	Volvo EX40	99	1.6%	+ 32.0%	16	739	1.3%	+ 145.5%	18	42
15	BMW X1	78	1.3%	+ 52.9%	19	564	1.0%	– 13.5%	26	26
16	Kia Stonic	76	1.2%	– 6.2%	17	678	1.1%	+ 2.9%	20	21
17	BMW i4	74	1.2%	+ 131.3%	n/a	549	0.9%	+ 9.4%	27	32
18	Nissan Qashqai	67	1.1%	– 35.0%	6	1,319	2.2%	– 19.2%	10	7
19	VW Tiguan	66	1.1%	– 50.7%	n/a	827	1.4%	+ 17.3%	15	18
20	Volvo EX30	61	1.0%	– 33.0%	n/a	502	0.9%	– 73.1%	31	5
n/a	Audi Q4	60	1.0%	+ 42.9%	n/a	668	1.1%	– 11.4%	21	19
n/a	Polestar 4	59	1.0%	+ 11.3%	18	624	1.1%	+ 380.0%	22	67
n/a	Volvo V60	58	1.0%	– 50.4%	20	762	1.3%	– 29.6%	17	14
n/a	Skoda Kodiaq	53	0.9%	– 44.8%	n/a	590	1.0%	+ 28.3%	25	30
n/a	VW Golf	52	0.9%	– 36.6%	n/a	715	1.2%	+ 4.8%	19	20
n/a	Skoda Superb	42	0.7%	– 40.8%	n/a	539	0.9%	+ 10.5%	28	31
n/a	VW T-Cross	41	0.7%	+ 70.8%	n/a	598	1.0%	+ 51.4%	24	41
n/a	Kia Niro	41	0.7%	– 26.8%	n/a	539	0.9%	– 15.5%	29	28
n/a	Tesla Model Y	37	0.6%	– 63.7%	1	1,372	2.3%	– 23.6%	8	3
n/a	VW Taigo	9	0.1%	– 50.0%	n/a	622	1.1%	+ 165.8%	23	46
n/a	Renault Clio	3	0.0%	– 86.4%	n/a	511	0.9%	+ 308.8%	30	81

Source: AUT

La Plagne, Oulu, and Baku: Top Destinations for 2026 That Promise Unique Experiences and Unforgettable Memories

The first month of the year, often dubbed “Sunshine Saturday,” marks the beginning of travel planning for the year ahead. As British travelers look for something to look forward to during the dreary winter months, ski resorts like La Plagne offer the perfect escape. This iconic French Alpine resort has big plans for 2026, celebrating its 65th anniversary season with an exciting calendar of events. These include the Odyssea La Plagne snow race, live theatre, concerts, and a film festival, all designed to enhance the winter experience.

La Plagne’s efforts to expand its event offering will no doubt attract a larger number of tourists in 2026. For those seeking the ultimate ski-in, ski-out experience, the new Graciosa chalet suites from VIP Ski offer the perfect accommodation. Guests can enjoy outdoor hot tubs while soaking in the stunning mountain views. This type of development signals a strong push to boost winter tourism in the French Alps, and as more visitors flock to La Plagne, the local economy will undoubtedly see a significant uplift.

Oulu: Finland’s Capital of Culture and Arctic Adventures

Further north, Oulu in Finland emerges as one of the European Capitals of Culture for 2026. For many tourists, the prospect of seeing the Northern Lights makes a winter trip to Oulu an unforgettable experience. Situated near the Arctic Circle, Oulu offers a unique combination of cultural richness and natural beauty. Visitors can expect a dynamic events calendar, including performances by the Kyiv Classic Ballet and exciting ice hockey matches. Families can also enjoy Magic Winter, a theatrical event inspired by Finland’s beloved Moomins.

For those looking to immerse themselves in local traditions, February is the perfect time to visit Oulu. The city’s celebration of its European Capital of Culture status promises to introduce more visitors to Finland’s incredible cultural scene. This tourism push is expected to bring not only an influx of international visitors but also shine a spotlight on Oulu as a key winter destination.

Baku: Azerbaijan’s Thriving Capital and the Heart of Navruz Celebrations

In the East, Baku in Azerbaijan is ready to shine in 2026, offering visitors a unique blend of history, culture, and modern flair. Azerbaijan’s Navruz festival, marking the arrival of spring, is one of the most eagerly anticipated events in the region. Visitors can join in the celebrations with street parties, fire-jumping, and traditional feasts. The capital city, Baku, serves as an ideal base to explore these festivities, offering a mix of ancient and modern architecture.

With tourism steadily increasing in Azerbaijan, this vibrant city is a top choice for 2026. The country’s tourist infrastructure is expanding, with new developments like the Swisshotel Tashkent offering luxury accommodations. In addition, the recently opened Plov Museum and Centre of Islamic Civilisation will provide visitors with deeper insights into the region’s rich cultural heritage.

New Routes and Opportunities for Exploration

With so many exciting destinations to choose from, travelers in 2026 will have access to new routes and experiences that are poised to boost tourism across the globe. New flights from Manchester to Tashkent and Islamabad present fresh opportunities for tourists to explore the cities of Central Asia and beyond. As more destinations become accessible, travelers can immerse themselves in regions that were previously harder to reach, experiencing the warmth and beauty of countries like Pakistan, Uzbekistan, and Azerbaijan.

These new travel options offer great opportunities for tour operators and local businesses, ensuring that even the most remote destinations can benefit from global tourism. Additionally, tourism boards in cities like Tashkent and Islamabad have invested heavily in infrastructure improvements, making travel more accessible and enjoyable for visitors.

What Does This Mean for Tourism

Tourism in 2026 is set to grow significantly, especially in countries and regions that have developed unique offerings to attract international travelers. With destinations like La Plagne, Oulu, and Baku, travelers can experience culture, nature, and adventure in ways that were previously unavailable. The addition of new routes and accommodations ensures that these locations remain accessible and enticing for tourists from around the world.

Moreover, the vibrant events calendar in each destination not only boosts tourism but also contributes to the local economy. From ski races in La Plagne to cultural performances in Oulu and festive celebrations in Baku, these events will draw large crowds and put these cities on the global tourism map.

A Year of New Adventures and Experiences

As the new year brings fresh opportunities for travel, destinations like La Plagne, Oulu, and Baku offer an exciting glimpse into what 2026 has in store for travelers. With their remarkable events, scenic beauty, and cultural experiences, these locations promise to be the top choices for tourists seeking something new and extraordinary. Whether you’re hitting the slopes in the French Alps, witnessing the Northern Lights in Finland, or celebrating Navruz in Azerbaijan, 2026 will undoubtedly be a year of unforgettable travel experiences.

These destinations are set to make 2026 an extraordinary year for tourism, combining adventure, culture, and new experiences. As tourism continues to grow, it’s clear that the world’s most remarkable destinations are ready to welcome travelers like never before.

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