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Finland January 2026: Tesla Model Y and Toyota Yaris Cross lead, Mercedes CLA in Top 10 again
The Mercedes CLA ranks #9 in Finland this month.
Yet more worries for new car sales in Finland at -5.1% year-on-year in January to just 5,374 units. Toyota (-7.4%) reclaims the brands top spot with 15.1% share vs. 11.2% in December, distancing Skoda (+9.8%) at 11.5% vs. 10% last month. Volvo (-1.3%) advances two ranks on last month to #4 whereas Volkswagen (-10.7%), leader in December, falls to #5. Tesla (+286.2%) compensates on a particularly low January 2025 result (-65.7%) and ranks inside the Top 10 at #9. Other great performers below include Seat (+500%), Smart (+295.2%), Mini (+100%), BYD (+98%) and Xpeng (+87.5%).
Over in the models charts, the Tesla Model Y (+550%) surges to pole position which is unusual for a quarter start. Selling exactly the same amount is the Toyota Yaris Cross (+14.5%), leader over the Full Year 2025. At #3, the Toyota bZ4X (+101.1%) posts a fantastic result and climbs onto the Finnish podium for the first time β and in the Top 10 for the first time also. The Nissan Qashqai (-35.1%) was #1 a year ago and pays it this month. Another excellent month for the Skoda Elroq (+1176.9%) celebrating one year in market with a 5th position. The good surprise of the month is the 9th place of the Mercedes CLA (+633.3%), inside the Top 10 for the 2nd month in a row after ranking #10 in December β making Finland the only market in the world where the CLA is in the Top 10. For its part the new Smart #5 continues to shine at #20 even though this is significantly below the #7 it reached last month. Finland remains the only market in the world where the #5 is met with success.
Previous post: Finland Full Year 2025: Toyota monopolises Top 4, Yaris Cross signs first win
One year ago: Finland January 2025: Nissan Qashqai signs first win in almost 6 years
Full January 2026 Top 30 brands and Top 35 models below.
Finland January 2026 β brands:
| Pos | Brand | Jan-26 | % | /25 | Dec |
| 1 | Toyota | 811 | 15.1% | β 7.4% | 2 |
| 2 | Skoda | 617 | 11.5% | + 9.8% | 3 |
| 3 | Volvo | 521 | 9.7% | β 1.3% | 5 |
| 4 | Volkswagen | 509 | 9.5% | β 10.7% | 1 |
| 5 | Kia | 385 | 7.2% | β 1.8% | 8 |
| 6 | BMW | 316 | 5.9% | β 8.9% | 9 |
| 7 | Mercedes | 290 | 5.4% | + 6.2% | 7 |
| 8 | Audi | 264 | 4.9% | + 11.4% | 6 |
| 9 | Tesla | 224 | 4.2% | + 286.2% | 4 |
| 10 | Ford | 222 | 4.1% | β 3.1% | 11 |
| 11 | Nissan | 195 | 3.6% | β 45.1% | 15 |
| 12 | BYD | 101 | 1.9% | + 98.0% | 14 |
| 13 | Renault | 90 | 1.7% | + 28.6% | 16 |
| 14 | Hyundai | 86 | 1.6% | β 52.0% | 12 |
| 15 | Smart | 83 | 1.5% | + 295.2% | 13 |
| 16 | Suzuki | 54 | 1.0% | β 26.0% | 25 |
| 17 | Cupra | 50 | 0.9% | β 10.7% | 22 |
| 18 | Dacia | 49 | 0.9% | β 42.4% | 17 |
| 19 | Peugeot | 49 | 0.9% | β 70.1% | 18 |
| 20 | Seat | 48 | 0.9% | + 500.0% | 30 |
| 21 | Opel | 47 | 0.9% | + 2.2% | 19 |
| 22 | Subaru | 46 | 0.9% | + 2.2% | 28 |
| 23 | Mazda | 35 | 0.7% | β 37.5% | 21 |
| 24 | Mitsubishi | 34 | 0.6% | + 9.7% | 27 |
| 25 | Polestar | 30 | 0.6% | β 71.2% | 10 |
| 26 | Porsche | 28 | 0.5% | β 24.3% | 26 |
| 27 | MG | 27 | 0.5% | + 42.1% | 23 |
| 28 | Mini | 24 | 0.4% | + 100.0% | n/a |
| 29 | Land Rover | 23 | 0.4% | β 43.9% | 29 |
| 30 | Lexus | 23 | 0.4% | β 54.9% | 24 |
| 31 | Citroen | 22 | 0.4% | β 42.1% | 20 |
| 32 | Aion | 15 | 0.3% | new | n/a |
| 33 | Xpeng | 15 | 0.3% | + 87.5% | n/a |
Finland January 2026 β models:
| Pos | Model | Jan-26 | % | /25 | Dec |
| 1 | Tesla Model Y | 221 | 4.1% | + 550.0% | 1 |
| 2 | Toyota Yaris Cross | 221 | 4.1% | + 14.5% | 6 |
| 3 | Toyota bZ4x | 183 | 3.4% | + 101.1% | n/a |
| 4 | Nissan Qashqai | 170 | 3.2% | β 35.1% | 17 |
| 5 | Skoda Elroq | 166 | 3.1% | + 1176.9% | 3 |
| 6 | Toyota Yaris | 165 | 3.1% | + 5.1% | 15 |
| 7 | Skoda Enyaq | 151 | 2.8% | β 6.2% | 2 |
| 8 | VW ID.4 | 134 | 2.5% | + 65.4% | 8 |
| 9 | Mercedes CLA | 132 | 2.5% | + 633.3% | 10 |
| 10 | Kia Stonic | 129 | 2.4% | + 63.3% | 26 |
| 11 | Volvo EX40 | 127 | 2.4% | + 164.6% | 14 |
| 12 | Volvo XC60 | 123 | 2.3% | β 23.1% | 13 |
| 13 | Toyota Corolla | 111 | 2.1% | + 0.0% | 4 |
| 14 | Toyota C-HR | 95 | 1.8% | β 5.9% | 18 |
| 15 | VW T-Roc | 92 | 1.7% | + 130.0% | n/a |
| 16 | Kia EV3 | 79 | 1.5% | + 6.8% | 20 |
| 17 | VW ID.7 | 78 | 1.5% | + 13.0% | 9 |
| 18 | Skoda Octavia | 77 | 1.4% | β 28.0% | 19 |
| 19 | Volvo EC40 | 77 | 1.4% | + 185.2% | n/a |
| 20 | Smart #5 | 70 | 1.3% | new | 7 |
| 21 | Audi Q4 | 69 | 1.3% | + 30.2% | 11 |
| 22 | Volvo EX30 | 64 | 1.2% | + 8.5% | 21 |
| 23 | BMW i4 | 57 | 1.1% | + 14.0% | 23 |
| 24 | Skoda Kamiq | 57 | 1.1% | + 67.6% | n/a |
| 25 | Ford Explorer | 53 | 1.0% | + 71.0% | n/a |
| 26 | Volvo V60 | 53 | 1.0% | β 53.1% | 25 |
| 27 | BYD Seal | 52 | 1.0% | + 85.7% | n/a |
| 28 | Skoda Kodiaq | 50 | 0.9% | β 37.5% | 29 |
| 29 | Audi Q6 | 48 | 0.9% | β 22.6% | n/a |
| 30 | Seat Leon | 47 | 0.9% | + 683.3% | n/a |
| 31 | Ford Kuga | 46 | 0.9% | β 20.7% | n/a |
| 32 | Kia Ceed | 46 | 0.9% | β 33.3% | 22 |
| 33 | VW Golf | 46 | 0.9% | β 46.5% | 31 |
| 34 | BMW iX1 | 41 | 0.8% | + 115.8% | n/a |
| 35 | VW Tiguan | 40 | 0.7% | β 64.6% | 24 |
| 36 | Suzuki Vitara | 39 | 0.7% | β 4.9% | n/a |
Source: AUT
