Legora, an AI platform for lawyers, is now valued at $5.55 billion following a $550 million Series D led by Accel to fuel its growth in the U.S.

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The Dolphin, #3 in February, helps BYD reach a record 14.2% share.

It’s an exceptional month for Thai new light vehicle sales, with January volumes up 41.9% year-on-year to 90,283. Brand leader Toyota (+0.5%) doesn’t benefit from the market’s euphoria and sees its share thaw to 26.1% vs. 33.6% last month and 38% over the Full Year 2025. There are two main performers this month: BYD surges 193.7% to land in 2nd place overall with 12,791 sales and 14.2% share, smashing its previous records of 6,370 units and 11.9% share established in June 2025. Honda (+9.5%) significantly trails the market at #3 with 9.1% share, while just 2 units below is Jaecoo (+3171.6%) celebrating one year in market with a splendid 4th place. This is however below its December scores of #2 and 9.9%. TANK (+1083%), GAC Aion (+438.5%), Ora (+276.5%), MG (+161%) and Changan (+110.4%) also impress below. Overall Chinese carmakers see their sales soar 228.2% to 42,251 units, accounting for 46.8% of the Thai market vs. 20.2% a year ago in February 2025.

Model-wise, the Toyota Yaris Ativ (+35.3%) is back to #1 for the third time in the past four months, while the new Jaecoo 5 EV advances one spot to a record 2nd place with 7.5% share. The BYD Dolphin (+307.5%) leaps up seven ranks to #3 with 6.5% of the market vs. 2.2% last month. The Toyota Hilux Revo (-4.6%) and Isuzu D-Max (-25.4%) are both in great difficulty and round out the Top 5. Outstanding performances by the BYD Atto 3 (+1158.6%) at #6 and the MG 4 (+115.6%) at #10.

Previous post: Thailand 2025: Toyota Hilux and Yaris Ativ lead, BYD, Jaecoo up

One year ago: Thailand January 2025: Isuzu D-Max back in charge, BYD Sealion 7 lands at #6

Full January 2026 Top 42 All brands and Top 199 All models below.

Thailand January 2026 – brands:

Pos	Brand	Jan-26	%	/25	Dec
1	Toyota	23,546	26.1%	+ 0.5%	1
2	BYD	12,791	14.2%	+ 193.7%	5
3	Honda	8,181	9.1%	+ 9.5%	4
4	Jaecoo	8,179	9.1%	+ 3171.6%	2
5	Isuzu	6,897	7.6%	– 23.1%	3
6	MG	5,857	6.5%	+ 161.0%	6
7	GAC Aion	5,584	6.2%	+ 438.5%	7
8	ChangAn	3,879	4.3%	+ 110.4%	10
9	Mitsubishi	2,499	2.8%	– 22.0%	8
10	Ora	1,935	2.1%	+ 276.5%	12
11	Ford	1,832	2.0%	– 18.8%	9
12	TANK	1,041	1.2%	+ 1083.0%	11
13	Mazda	909	1.0%	+ 3.6%	15
14	BMW	892	1.0%	– 22.0%	14
15	Nissan	747	0.8%	+ 9.2%	18
16	Mercedes	681	0.8%	– 28.2%	16
17	Hyundai	475	0.5%	+ 85.5%	24
18	Zeekr	468	0.5%	+ 155.7%	19
19	IM	419	0.5%	new	25
20	Geely	414	0.5%	new	22
21	Xpeng	413	0.5%	+ 235.8%	21
22	Wuling	403	0.4%	+ 859.5%	33
23	Suzuki	361	0.4%	+ 3.4%	20
24	Denza	336	0.4%	– 56.3%	26
25	Volvo	239	0.3%	– 32.5%	28
26	Omoda	208	0.2%	new	17
27	Haval	204	0.2%	– 27.9%	23
28	Tesla	182	0.2%	+ 167.6%	13
29	Mini	151	0.2%	– 41.7%	29
30	Porsche	108	0.1%	– 22.9%	27
31	Lexus	75	0.1%	+ 17.2%	32
32	Neta	64	0.1%	– 93.5%	31
33	Audi	64	0.1%	+ 3.2%	30
34	Riddara	56	0.1%	new	34
35	Subaru	54	0.1%	– 11.5%	37
36	Leapmotor	53	0.1%	+ 2550.0%	36
37	Kia	33	0.0%	– 66.3%	35
38	Peugeot	32	0.0%	+ 100.0%	39
39	Land Rover	12	0.0%	– 25.0%	38
40	Bentley	4	0.0%	– 42.9%	41
41	Maserati	4	0.0%	– 33.3%	–
42	Lotus	1	0.0%	n/a	43

Thailand January 2026 – models:

Pos	Model	Jan-26	%	/25	Dec
1	Toyota Yaris Ativ	7,283	8.1%	+ 35.3%	2
2	Jaecoo 5 EV	6,806	7.5%	new	3
3	BYD Dolphin	5,892	6.5%	+ 307.5%	10
4	Toyota Hilux Revo	5,628	6.2%	– 4.6%	1
5	Isuzu D-Max	5,381	6.0%	– 25.4%	4
6	BYD Atto 3	4,078	4.5%	+ 1158.6%	9
7	Toyota Yaris Cross	3,963	4.4%	– 1.0%	5
8	Honda City	3,323	3.7%	– 1.8%	6
9	Honda HR-V	2,811	3.1%	+ 64.7%	7
10	MG 4	2,402	2.7%	+ 115.6%	12
11	Changan Deepal S05	2339	2.6%	new	22
12	MG S5 EV	2082	2.3%	new	15
13	Ora Good Cat	1,904	2.1%	+ 292.6%	19
14	GAC Aion Y Plus	1,791	2.0%	+ 397.5%	51
15	GAC Aion UT EV	1,519	1.7%	new	8
16	Isuzu MU-X	1,516	1.7%	– 13.5%	17
17	Toyota Corolla Cross	1,468	1.6%	– 8.5%	14
18	Toyota Fortuner	1,445	1.6%	– 7.7%	13
19	GAC Aion V	1267	1.4%	+ 372.8%	34
20	Honda Civic	1,226	1.4%	+ 2.1%	20
21	Jaecoo 6 EV	1160	1.3%	+ 364.0%	18
22	BYD Sealion 7	1,151	1.3%	– 34.5%	30
23	Ford Ranger	1,120	1.2%	– 17.9%	16
24	Changan Deepal S07	1,063	1.2%	– 12.9%	46
25	Mitsubishi Xforce	910	1.0%	new	26
26	TANK 300	910	1.0%	+ 1113.3%	21
27	Toyota Hiace	839	0.9%	– 5.9%	11
28	Ford Everest	711	0.8%	– 19.9%	25
29	MG EP	657	0.7%	+ 638.2%	31
30	BYD Seal	625	0.7%	+ 66.2%	35
31	Honda CR-V	612	0.7%	– 25.4%	37
32	Mitsubishi Triton	568	0.6%	– 51.7%	23
33	BYD Sealion 6 Dm-i	555	0.6%	new	45
34	GAC Aion Hyptec HT	551	0.6%	+ 35.7%	57
35	Toyota Camry	524	0.6%	– 25.0%	27
36	Toyota Hilux CHAMP	508	0.6%	– 39.1%	24
37	Mazda2	498	0.6%	+ 3.5%	39
38	Mitsubishi Xpander	463	0.5%	– 57.9%	36
39	IM 6	419	0.5%	new	53
40	Geely EX5	414	0.5%	new	41
41	GAC Aion ES	406	0.4%	+ 13433.3%	85
42	Toyota Veloz	378	0.4%	– 19.6%	32
43	Wuling Bingo	377	0.4%	+ 1042.4%	99
44	Toyota Yaris	362	0.4%	– 51.1%	33
45	Denza D9	336	0.4%	– 56.3%	60
46	BYD M6	322	0.4%	– 28.8%	56
47	Toyota bZ4X	320	0.4%	new	–
48	Nissan Serena	268	0.3%	n/a	50
49	Toyota Alphard	260	0.3%	– 35.8%	40
50	Nissan Kicks	249	0.3%	– 11.7%	66
51	Xpeng G6	245	0.3%	+ 99.2%	55
52	Toyota Corolla Altis	242	0.3%	– 60.9%	38
53	Changan Lumin	240	0.3%	– 41.5%	42
54	Suzuki Swift	239	0.3%	+ 70.7%	47
55	Hyundai Ioniq 5	236	0.3%	+ 3271.4%	131
56	Zeekr 009	223	0.2%	+ 79.8%	43
57	Zeekr 7X	221	0.2%	new	59
58	BMW 3 Series	218	0.2%	– 32.9%	64
59	Mitsubishi Attrage	215	0.2%	– 37.7%	49
60	Jaecoo 7 SHS	213	0.2%	new	70
61	Omoda C5 EV	208	0.2%	new	28
62	Nissan Almera	197	0.2%	– 40.5%	68
63	Mitsubishi Pajero Sport	183	0.2%	– 24.1%	63
64	Honda Accord	179	0.2%	– 8.7%	52
65	BYD Seal 5 DM-i	168	0.2%	new	62
66	Changan Deepal L07	168	0.2%	+ 15.9%	122
67	Xpeng X9	168	0.2%	new	61
68	MG ZS	164	0.2%	– 16.8%	67
69	Mitsubishi Mirage	159	0.2%	– 53.2%	48
70	Haval H6	153	0.2%	+ 35.4%	72
71	Toyota Innova Crysta	151	0.2%	– 24.5%	54
72	Mazda CX-30	149	0.2%	– 8.0%	71
73	Toyota Vellfire	146	0.2%	+ 29.2%	73
74	MG 3	136	0.2%	– 37.0%	65
75	BMW X1	134	0.1%	– 35.0%	74
76	TANK 500	131	0.1%	+ 907.7%	69
77	Mercedes C-Class Estate	130	0.1%	– 41.4%	76
78	MG 5	127	0.1%	– 38.0%	58
79	Mazda CX-3	125	0.1%	+ 27.6%	75
80	Tesla Model 3	115	0.1%	+ 91.7%	44
81	BMW 5 Series	114	0.1%	– 26.0%	78
82	MG Maxus 7	108	0.1%	+ 145.5%	91
83	Hyundai Staria	106	0.1%	– 8.6%	87
84	Mercedes E-Class Cabriolet	104	0.1%	– 45.8%	79
85	BMW X3	103	0.1%	+ 186.1%	82
86	Mercedes GLC Coupe	97	0.1%	– 38.6%	86
87	Mazda CX-5	88	0.1%	+ 100.0%	92
88	BMW 2 Series Gran Coupe	80	0.1%	– 12.1%	96
89	Suzuki Celerio	76	0.1%	– 47.2%	80
90	Volvo EX30	76	0.1%	– 24.0%	95
91	Mercedes EQE	74	0.1%	+ 722.2%	84
92	MG Maxus 9	68	0.1%	+ 74.4%	94
93	Volvo EX40	68	0.1%	– 26.1%	109
94	Tesla Model Y	67	0.1%	+ 737.5%	29
95	Mercedes CLS Coupe	66	0.1%	– 15.4%	83
96	Neta V	64	0.1%	– 88.9%	81
97	BMW iX	61	0.1%	+ 662.5%	105
98	Hyundai Santa Fe	60	0.1%	+ 566.7%	108
99	MG VS HEV	57	0.1%	– 21.9%	93
100	Porsche Cayenne	56	0.1%	– 41.1%	77
101	Riddara RD6	56	0.1%	new	89
102	Haval Jolion	51	0.1%	– 70.0%	88
103	GAC M8 PHEV	50	0.1%	new	104
104	Mini Aceman	50	0.1%	+ 61.3%	98
105	Mercedes AMG CLE	49	0.1%	– 10.9%	101
106	Mercedes GLA	49	0.1%	– 49.5%	107
107	Changan Avatr 11	47	0.1%	– 30.9%	97
108	BMW X5	41	0.0%	– 18.0%	106
109	Mini 5-Door Hatch	40	0.0%	– 55.1%	116
110	Leapmotor B10	38	0.0%	new	121
111	Lexus LM	36	0.0%	+ 24.1%	103
112	Volvo EC40	36	0.0%	– 48.6%	125
113	Hyundai Stargazer X	34	0.0%	– 41.4%	115
114	Mini 3-Door Hatch	34	0.0%	– 61.8%	117
115	Subaru XV	34	0.0%	+ 240.0%	148
116	Suzuki Jimny	34	0.0%	+ 70.0%	111
117	Audi A5	33	0.0%	+ 153.8%	100
118	Volvo XC60	32	0.0%	+ 6.7%	137
119	Hyundai Creta	31	0.0%	+ 6.9%	124
120	Ora 07	31	0.0%	+ 6.9%	112
121	Mazda3	30	0.0%	– 37.5%	126
122	Mercedes A-Class	30	0.0%	– 43.4%	118
123	MG Extender	29	0.0%	– 74.3%	90
124	Mini Countryman	27	0.0%	– 46.0%	123
125	Honda e:N1	26	0.0%	new	128
126	Wuling Air EV	26	0.0%	new	132
127	Mercedes GLE	25	0.0%	– 49.0%	134
128	Nissan X-Trail	25	0.0%	n/a	–
129	Kia EV5	24	0.0%	– 69.6%	102
130	Zeekr X	24	0.0%	– 59.3%	110
131	BMW i5	23	0.0%	+ 76.9%	119
132	Porsche Panamera	22	0.0%	+ 120.0%	129
133	BMW i7	21	0.0%	+ 600.0%	153
134	MG HS	20	0.0%	– 84.3%	113
135	Subaru Forester	20	0.0%	– 56.5%	133
136	BMW iX3	19	0.0%	– 59.6%	120
137	BMW X4	19	0.0%	– 63.5%	139
138	Mercedes EQS	19	0.0%	+ 171.4%	147
139	Lexus NX	18	0.0%	+ 125.0%	136
140	Peugeot 3008	18	0.0%	+ 350.0%	–
141	Changan Deepal E07	17	0.0%	new	143
142	Toyota C-HR	17	0.0%	n/a	–
143	Porsche 911	16	0.0%	+ 33.3%	127
144	Leapmotor C10	15	0.0%	+ 650.0%	154
145	Lexus RX	14	0.0%	– 17.6%	150
146	Mercedes V-Class	14	0.0%	+ 133.3%	138
147	Peugeot 2008	14	0.0%	+ 366.7%	156
148	Mercedes S-Class	13	0.0%	+ 85.7%	167
149	BMW X6	11	0.0%	– 26.7%	130
150	Suzuki XL7	11	0.0%	– 60.7%	135
151	Toyota Gr 86	11	0.0%	n/a	160
152	Volvo XC90	11	0.0%	– 47.6%	141
153	BMW 7 Series	10	0.0%	– 65.5%	172
154	Audi TT	9	0.0%	– 18.2%	114
155	BMW 4 Series Convertible	9	0.0%	– 70.0%	175
156	BMW 4 Series Coupe	9	0.0%	– 70.0%	176
157	Kia Sorento	9	0.0%	– 40.0%	188
158	Porsche Taycan	9	0.0%	– 47.1%	173
159	BMW X7	8	0.0%	– 33.3%	144
160	Mazda BT-50	8	0.0%	– 55.6%	151
161	Mazda CX-8	8	0.0%	– 66.7%	146
162	BMW i4	7	0.0%	– 30.0%	158
163	MG Cyberster	7	0.0%	– 74.1%	149
164	Audi Q8	6	0.0%	+ 20.0%	161
165	Audi Q8 e-tron	6	0.0%	n/a	162
166	Lexus LBX	6	0.0%	+ 100.0%	–
167	Mercedes G-Class	6	0.0%	– 33.3%	152
168	Volvo S90	6	0.0%	– 53.8%	170
169	Changan Deepal Hunter K50	5	0.0%	new	187
170	LandRover Range Rover	5	0.0%	– 50.0%	179
171	Mercedes GLS	5	0.0%	+ 66.7%	169
172	Nissan Terra	5	0.0%	– 92.6%	142
173	Porsche Macan	5	0.0%	– 16.7%	140
174	Audi Q5	4	0.0%	– 71.4%	145
175	Hyundai Grand Starex	4	0.0%	– 87.9%	166
176	Hyundai Ioniq 6	4	0.0%	+ 0.0%	191
177	Land Rover Defender	4	0.0%	+ 0.0%	155
178	Maserati Grecale	4	0.0%	+ 100.0%	–
179	Volvo EX90	4	0.0%	new	181
180	Volvo S60	4	0.0%	– 63.6%	168
181	Audi A4	3	0.0%	+ 200.0%	171
182	Audi Q3	3	0.0%	– 50.0%	159
183	BMW XM	3	0.0%	– 57.1%	190
184	Mazda MX-5	3	0.0%	+ 50.0%	182
185	Nissan GT-R	3	0.0%	+ 0.0%	180
186	Bentley Bentayga	2	0.0%	+ 100.0%	192
187	Bentley Flying Spur	2	0.0%	– 60.0%	–
188	BMW Z4	2	0.0%	– 71.4%	177
189	Honda BR-V	2	0.0%	– 86.7%	–
190	Honda WR-V	2	0.0%	– 98.6%	157
191	LandRover Range Rover Sport	2	0.0%	+ 100.0%	–
192	Volvo V60	2	0.0%	– 88.2%	174
193	Ford Mustang	1	0.0%	– 50.0%	183
194	Lexus UX	1	0.0%	+ 0.0%	–
195	Lotus Emeya	1	0.0%	new	193
196	Mitsubishi Outlander	1	0.0%	– 50.0%	–
197	Range Rover Velar	1	0.0%	+ 0.0%	197
198	Suzuki Ertiga	1	0.0%	– 91.7%	–
199	Toyota GR Supra	1	0.0%	– 85.7%	186

Source: Manufacturers