Sometimes these Chicago White Sox rebuilds seem to run together in your mind.

The best moments are the same, and only the names have changed.

It seemed like yesterday the Sox were calling up Michael Kopech to kickstart the rebuild that was supposed to see them owning the American League Central in the 2020s.

A hundred or so fans gathered in seats near the left-field bullpen to watch him warm up, taking selfies with the young phenom in the background. A large media contingent showed up at Guaranteed Rate Field to chronicle his every move, and Kopech felt like he was throwing inside a goldfish bowl.

“The pressure is from you guys,” Sox starter Carlos Rodón told me that night in 2018, chiding the local media. “Because you guys are the ones who are hyping it all up.”

I told Rodón that the Sox marketing department had hyped Kopech more than the media, hoping to boost attendance in the final weeks of another losing season. He was blaming the wrong guys for putting pressure on the kids.

“Yeah,” Rodón replied. “But isn’t that the organization’s job, right? They’re trying to build their brand.”

True, it’s all about the brand, naturally.

Some things never change.

Kopech’s rain-shortened debut came nearly eight years ago on the South Side, and it was a key moment in a rebuild that started paying off two years later, only to crash and burn in the summer of 2022.

Fast-forward to Tuesday at what’s now called The Rate, where Sox left-hander Noah Schultz made his major-league debut in another rebuild with an all-new cast of characters. He drew the same kind of pregame media crowd and I wandered out to the bullpen later to watch him warm up.

The crowds were just as enthusiastic on a warm spring night, though one fan who watched Kopech’s debut said there was one big difference between the rebuilds.

“We’ve gone through a lot of hard times since that one,” he said.

Sox fans were desperately hoping Schultz would be the next Chris Sale or Garrett Crochet, though they’d prefer he enjoyed the bulk of his career success on the South Side instead of being dealt to Boston for prospects to start another rebuild, like Sale and Crochet.

Tuesday was being referred to as Noah Schultz Day, and general manager Chris Getz called it a “big, big day for the White Sox,” pointing out that the 6-foot-10-inch Oswego native “obviously is a big part of our future.” For Getz’s sake, he’d better hope so.

In Year Three of Getz’s rebuild, the Sox look no better than they were last year, when they lost 102 games and had only one player with more than 63 RBI. That player was infielder Lenyn Sosa, who led the Sox in home runs (22) and RBI (75) in 2025 but was deemed so dispensible that Getz dealt him to Toronto on Monday, getting in return 18-year-old outfielder Jordan Rich, who was a 17th-round draft pick in ’25 and has yet to play a professional game, plus a player to be named later or cash.

Some would call it addition by subtraction since the Sox felt Sosa’s lack of a position wasn’t worth the potential power he could bring, even as a designated hitter. Getz indicated it was going to happen sooner or later, so he chose sooner.

“I think it’s more prioritizing the style of play that we want for our major-league club moving forward,” Getz said. “When you have (a Sam) Antonacci and a (William) Bergolla, even a Tanner Murray, players that offer more defensive versatility, the baserunning. We kind of knew the time was going to come and there was a team that was in need because of injury.”

Of course, we’re still waiting for the call-up of Antonacci, who was rumored to be coming up with Schultz. That turned out to be fake news, but the Sox do need a spark on offense, and Antonacci deserves his own day in the sun, so it should happen soon.

Sox fans are still waiting on Munetaka Murakami, the Japanese star whose slugging was going to make the fireworks budget increase exponentially, to start hitting with some regularity. Murakami had eight strikeouts in 12 at-bats against left-handers going into Tuesday, which was a bit worrisome considering he doesn’t platoon.

But it’s too early to panic about the Sox, even for Sox fans. Still, if things don’t improve soon, it’s going to put a damper on Pope Hat Day on Aug. 11, the most anticipated event of the season. These are made to resemble Pope Leo XIV’s miter, except with a Pale Hose logo in the middle. It’s an idea so brilliant that marketing guru Brooks Boyer expanded the special giveaway to include the entire ballpark after so many fans bought tickets just for a souvenir hat of the No. 1 Sox fan.

“The fans have spoken, and unlike some of our more limited quantity promotions, the White Sox Pope Hat is one we believe all fans should have the opportunity to take home,” Boyer said in a statement.

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And whenever Sox fans speak, the organization listens … except when they’re telling Jerry Reinsdorf to sell the team.

I tried to convince the Sox to have a “South Side Hit Man” T-shirt giveaway featuring a cartoon of Pope Leo bashing President Donald Trump, guaranteeing a sellout. Unfortunately, my idea fell on deaf ears, so I’ll have to wait for someone’s bootleg version to be sold outside Wrigley on Waveland Avenue.

But Tuesday was Schultz’s night, and a chance for us to remember how psyched up Sox fans were for Kopech’s debut. Earlier that summer, Kopech quoted Winston Churchill on his social media account, writing, “History will be kind to me for I intend to write it.”

Now it’s Schultz’s chance to write his own history. And despite a rocky start on Tuesday, when he committed an error during a 3-run first inning, Schultz has a bright future ahead of him.

Time goes on and Sox fans grow older and learn how to deal with the pain of the regularly scheduled rebuilds, knowing these hard times won’t last forever.

But if Getz could get this one going a little faster, they’d be ever so grateful.

As Cameron Young heads into the final round of the Masters tied for the lead, he will be supported by his wife Kelsey, their three young children, and his parents, David and Barbara.

“I think all the time about how much my parents put into what I do, how much my dad still is involved. I think back about my dad working very long hours. He’s a golf pro in New York, and it’s a demanding job. He basically worked sun up to sun down all year round. And it just reminds me of the example he set for me of what that looks like,” Cameron told Town & Countrybefore the Masters.

He added, “I’m fortunate that [during] my weeks off, I can be home more. I can make my own schedule. I don’t go out there and practice for 12 hours a day. I might be gone for the morning or for the afternoon, but it’s one of the things I’m really grateful for. [My dad] worked very hard, but as a kid, I went to the golf course to see him. He wasn’t home a ton, just due to the nature of his job. And it makes me really grateful for that now because I know how much he would’ve loved to be home and be free more, but that just wasn’t in the cards for him. So it makes me realize how fortunate I am to do what I do, and to be able to have some of the flexibility and freedom that our job does give us.”

Now, Cameron and his family live in Palm Beach Gardens, Florida just a fifteen minute drive from his parents, who retired in Jupiter, Florida. “He’s a dad first and a golfer second,” David said of Cameron, “and that’s made him focus doing his job efficiently so he can be the dad he wants to be.” Here’s what to know about Cameron Young’s parents David and Barbara:

His dad, David Young

David is a PGA of America Professional who retired in fall 2022 after a 21 years as the head professional of Sleepy Hollow Country Club. “It's because of the PGA that he has had the job he had for the last many years,” Cameron said. “Without that at Sleepy Hollow, I don’t start playing at four years old or earlier. I don’t have the access that I did growing up. I started playing in PGA junior events when I was nine, eight, something like that."

In 2010, David and Barbara brought Cam to Scotland to golf. It rained for four days, and David later recalled, “I’m thinking, after this trip, this kid is never going to want to play golf again. It did just the opposite. It got him excited about it. He decided golf was going to be his main sport, and he started working hard at it.”

David works as his son’s swing coach, and he caddied for Cameron in the first two rounds of the 2019 U.S. Open, Cameron’s first major championship appearance.

“If he plays well, there is not much to talk about. If he plays okay, we may chat about a few things. If he does not play how he wants to- that’s when I just let him vent for a while,” David said of their coaching dynamic. “It’s a really, really easy relationship for us. It’s not real tricky. First and foremost, he’s my son, and most of the time is spent in that relationship. Every once in a while, we’ll do a little work if he needs to. And mostly it’s him tinkering, finding something that he thinks works, just making sure it makes sense, and looks OK, and makes sense from a mechanics standpoint.”

David added, “As a Dad, I’m just really happy for him and his family and to accomplish some of his big career goals. As a coach you get some satisfaction that you helped a little bit—or at least didn’t hurt. It was great on all levels. As a family, as a coach, it’s just all dreams coming true and it’s hard to put into words what it means or feels like, but we feel very fortunate.”

His mom, Barbara Young

Like her husband and son, Barbara is an avid golfer. She briefly played professionally, then ran a women’s mini-tour for 13 years. She caddied for her sister, Marjorie, a professional golfer; her husband, David; and her son, Cam. Barbara was on the bag for his win at the 2015 Ike Championship, several U.S. Amateur Championships, and the practice rounds of the 2019 U.S. Open. According to PGA.com, “Cameron’s mom Barbara also has played a huge role [in his career], assuming many titles beyond just ‘Mom’ including caddie, nutritionist, chauffeur and many more as she helped her son achieve his dreams.”

Barbara said of her son, “There have been a lot of life changes in about five years when you go from not having a tour card to all of a sudden getting your card and getting married and having three children. It’s quite remarkable to me that he’s been able to play at this level knowing everything he has on his plate, but he and Kelsey really seem to have a good handle on it, and they’re managing it well. It’s really great to see him playing like this right now, and to see what a great dad and husband he is, too. The fans don’t know that because he’s so quiet, but he's a remarkable dad and husband, and we’re real proud of him for that.”

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Marcus “MMA” Adams, a former 4-star basketball prospect who played for Arizona State this past season, is joining the University of Hawaii men’s basketball team.

“I really like (the Rainbow Warriors’) style of play and their staff, and I thought it would be a great place for me to play,” Adams told the Honolulu Star-Advertiser. Adams signed a commitment contract with UH and has two years of NCAA eligibility remaining.

Adams, who is 6 feet 8, is a three-level scorer who can play the wing, stretch four or in the post. In his lone season with Cal State Northridge in 2024-25, Adams averaged 16.5 points on 52.6% shooting, including 39.5% on 3s. That year, he scored 21 and 18 points in two victories over Hawaii. Because of ailments, Adams played sparingly in Arizona State’s victory over UH last November.

“When I played in the (Stan Sheriff Center), the fans were really into the game,” Adams recalled. “They were excited for their team. They booed me like crazy (in 2025). They were really loud. Now I’m excited to play on their side.”

Even before signing with UH, Adams had put his commitment to Hawaii in ink. During a Hawaii vacation in June 2025, he had a tattoo of a hibiscus placed on his right arm. He also declared that “loco moco is my favorite food in the whole wide world.”

As a Narbonne High senior, Adams averaged 28.8 points and 6.8 rebounds. He was named to Max Preps’ 2023 All-California All-Star team. Others on that first team were Caleb Foster (now with Duke), Jared McCain (Oklahoma City Thunder), Trent Perry (UCLA) and Andrej Stojakovic (Illinois).

Adams initially committed to Kansas but left the program in the summer ahead of his freshman season. He then joined BYU but redshirted during the 2023-24 season because of an injury.

After his father died in 2024, he decided to transfer to CSUN, whose campus is near his family’s home in Torrance, Calif.

“It’s been tough, of course. I think about him every day,” Adams said of his father, a former professional basketball player. “He wouldn’t want me and my little brother and my mom to give up. We pushed forward, the three of us, and we strive for greatness every single day. We know he’s watching us, taking care of us.”

Following the breakout season with CSUN, Adams said, “it was time to go back into the world, time to go high major again.”

With CSUN coach Andy Newman’s support, Adams signed with ASU. But injuries to his leg, back and foot limited him to 12 games. His last ASU game was the past Jan. 3. At the end of the season, ASU head coach Bobby Hurley was fired. After being medically cleared, Adams decided to enter the portal.

“I wanted to find a new spot,” Adams said, “and I’m happy it’s Hawaii.”

Christy Martin emerged from a West Virginia coal town and reached the pinnacle of women’s boxing. While most witnessed her dominance inside the ring, Martin secretly faced looming threats in her personal life that almost turned deadly.

Martin’s rise to fame and its terrifying aftermath are the subject of the biographical movie Christy, now streaming on HBO Max and starring Sydney Sweeney as the famous pugilist.

The real Martin is considered beloved pioneer of her sport, with her blue-collar background and unwavering confidence inspiring scores of fans during the 1990s and 2000s. However, the champion fighter simultaneously faced an abusive marriage that no one knew about—until it nearly cost Martin her life.

Martin had a difficult childhood and alleges she was sexually abused

Martin, born Christy Renea Salters on June 12, 1968, showed promise as an athlete from an early age. She played Little League baseball and recreational football growing up, and became an all-state basketball player at her high school in Mullens, West Virginia.

A self-described “aggressive kid” who got into schoolyard fights, as Martin told ESPN in 2020, she stayed close to her parents, John Salters—a welder at the local coal mine—and Joyce Salters, who tried to channel her passion into more productive outlets. “My dad always told me, ‘You can do anything you want to do, be anything you want to be,’” Martin recalled.

But behind her seemingly boundless energy, Martin hid personal struggles. From a young age, Martin knew she was a lesbian and began dating one of her high school teammates, Sherry Lusk, but hid the relationship from her parents, according to CBS News.

More disturbingly, Martin alleged in her 2022 memoir, Fighting for Survival, that a family friend sexually abused her when she was around age 6. She kept the incident a secret from her parents until her 40s. “My mother was very close with the abuser’s grandmother. So I’d say to myself, ‘I’ll tell my mother after his grandmother dies.’ So I just kept it to myself,” she told The Guardian.

For Martin, athletics—specifically boxing—offered an escape.

Martin became one of the first superstars of women’s boxing

Martin attended Concord College in West Virginia on a basketball scholarship, but ultimately found her niche in the ring. Around age 21, she competed in a Toughman Contest for amateur fighters and fared well. Soon after, she knocked out another opponent.

Thinking she could make money until she picked up a regular job, Martin began training with Jim Martin (played in the movie by Ben Foster) in Bristol, Tennessee. Initially, Jim—a self-proclaimed “macho guy” who didn’t believe women belonged in boxing—hated the idea and, according to ESPN, schemed to have his other pupils injure her and convince her to quit.

Instead, Christy proved a quick study and kept winning fights. “[Jim] would tell me, ‘I’m going to make you the best woman fighter ever and make myself lots of money,’” she recalled. “It was all about what I could do for him.”

Martin earned the nickname “Coal Miner’s Daughter,” a play on her family’s background and the famous Loretta Lynn song, and won 19 straight professional fights by 1994. Her success caught the eye of legendary promoter Don King, who signed Martin and scheduled the biggest match of her career.

In March 1996, Martin faced Deirdre Gogarty in Las Vegas on the undercard for Mike Tyson’s heavyweight bout with Frank Bruno. The fight, which Martin claimed by unanimous decision, is often credited with fueling the mainstream popularity of women’s boxing—paving the way for future stars such as Laila Ali and Claressa Shields. Martin appeared on the cover of Sports Illustrated that same year.

Martin continued boxing for more than a decade, eventually winning the WBC super welterweight championship and compiling a 49–7–3 record with 31 wins by knockout. Her last match was a loss to Mia St. John in 2012.

Unfortunately, her biggest battle was yet to unfold—one that would threaten her life.

Christy married her trainer, who attempted to kill her in 2010

Overseeing Christy’s boxing success was coach Jim Martin, who wed Christy in 1991 as a marriage of convenience. The couple remained together for almost two decades.

It was later discovered that Jim, who was 25 years her senior, was physically, verbally, and emotionally abusive throughout their relationship. According to ESPN, he controlled Christy’s friendships and often belittled her accomplishments and insulted her appearance. Eventually, he blackmailed Christy by threatening to reveal compromising photos of videos of her—and to out her as a lesbian.

Martin also said he supplied her with drugs, including cocaine, and threatened to kill her if she ever left him.

“I felt like I was protecting everybody, by just keeping everything to myself. I felt like I was protecting my family by staying in this violent marriage that I f—king hated. At first, I didn’t even realize it was domestic violence,” Christy told The Guardian.

By 2010, Christy had reconnected with her former girlfriend, Lusk, and requested a divorce from Martin. This led to a violent ambush at their Apopka, Florida, home on November 23, 2010, during which Jim shot Christy in the torso with her pink handgun and repeatedly stabbed her with a Buck Knife, leaving her to die. Despite her gruesome injuries, Christy managed to escape the house more than an hour after the attack began and was helped by a passing motorist.

Days later, police arrested Jim and charged him with attempted first-degree murder. He was ultimately convicted of attempted second-degree murder and sentenced to 25 years in prison, where he died in November 2024.

“The crazy thing about my situation is that I was the one making all the money. Looking back at it, I should have left way before I did, and maybe it wouldn’t have ended like that. Even though I’m pretty certain it was always going to end like that,” Martin said.

Martin is a boxing promoter and public speaker

Martin, now 57, began using her maiden name Salters and worked at least two years as a full-time high school substitute teacher in Charlotte, according to a 2016 interview with Sports Illustrated.

She is now the CEO of Christy Martin Promotions, her own boxing promotion organizing matches in North Carolina, Florida, and other Southern states. Outside of the ring, Martin is a public speaker who advocates for victims of domestic violence and promotes anti-bullying and LGBTQ causes.

Martin married pro boxer Lisa Holwyne—one of her former opponents—in 2017. “Bet no one else can say their spouse punched them on their first date,” Martin previously quipped, referring to their 2001 fight in an Instagram post.

The couple are both members of the International Women’s Boxing Hall of Fame. Martin joined as part of the inaugural seven-member class in 2014, and six years later was inducted to the International Boxing Hall of Fame.

Prior to Sweeney’s dramatic portrayal, Martin appeared in the 2021 Netflix documentary Untold: Deal with the Devil about her rise in the ring and harrowing survival story.

Watch Christy on HBO Max now

In order to prepare for the role, Sweeney—who grappled and trained in kickboxing as a teenager—gained 30 pounds and had a rigorous workout schedule including multiple hours of weight training.

The Euphoria star, 28, said Martin was very involved in the film’s production and often on set. Sweeney took multiple valuable lessons from their friendship.

“It taught me a lot about myself, actually, throughout the entire process,” Sweeney said during a panel discussion. “She taught me how to stand up for myself more and feel stronger in my personal life, my work life. We both fight our own fights in different types of rings and, yeah, check in on your friends and make sure they’re all okay.”

Sweeney takes the ring as the boxing legend in Christy, now streaming on HBO Max. The movie also stars Ben Foster as Jim Martin, Katy O’Brian as Lisa Holwyne, and Merritt Wever and Ethan Embry as Joyce and John Salters.

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Apr. 10—LAS VEGAS — UND defenseman Abram Wiebe is headed to the NHL.

Wiebe, a 6-foot-3 junior from Mission, B.C., has signed a contract with the Calgary Flames and report directly to the NHL squad, according to multiple sources.

The Flames have four games left this season. They play at Seattle on Saturday. Then, they host Utah on Sunday, Colorado on Tuesday and Los Angeles on Thursday.

Wiebe could make his NHL debut this season.

The Flames traded to get Wiebe's rights from the Vegas Golden Knights in January as part of the Rasmus Andersson deal. Vegas drafted Wiebe in the seventh round in 2022.

Wiebe took big leaps each year at UND.

He scored one goal and tallied 10 points as a freshman. He had four goals and 24 points as a sophomore.

Wiebe opted against signing with Vegas last summer in order to return for his junior season. He helped UND win the National Collegiate Hockey Conference's Penrose Cup as regular-season champions and reach the NCAA Frozen Four for the first time in a decade.

Wiebe finished with five goals, 29 points and a plus-13 rating.

He was named second-team all-NCHC.

Wiebe played for the U.S. Collegiate Selects in the Spengler Cup in Davos, Switzerland, in December. The Selects took second place.

UND's season ended Thursday with a 2-1 loss to Wisconsin in the Frozen Four semifinals.

Wiebe is not expected to be UND's lone early signing.

Junior defenseman Jake Livanavage has generated significant interest as an undrafted free agent.

When the world’s best golfers tee it up at Augusta National this week, they will come from nearly every corner of professional golf. That includes 10 players from LIV Golf, a professional men’s tour founded in 2021. As of April 1, 92 players were invited to the 2026 Masters, so just over 10% of the field this year stems from LIV. This year’s group of 10 is one fewer than competed in 2025. Five of the 10 are past Masters champions.

The LIV players competing at the 2026 Masters are Bryson DeChambeau, Sergio Garcia, Tyrrell Hatton, Dustin Johnson, Tom McKibbin, Carlos Ortiz, Jon Rahm, Charl Schwartzel, Cameron Smith, and Bubba Watson. Phil Mickelson had been scheduled to compete but withdrew in early April, citing a “family health matter” and that he would be “out for an extended period of time.”

The name “LIV” refers to the Roman numeral for 54, the number of holes played at each event. By contrast, players on the PGA tour play 72 holes. However, as of 2026, LIV tour events will also move to 72-hole events.

While the PGA Tour still boasts more than 100 players, some have switched over to LIV for higher contracts, bigger signing bonuses, and lighter playing schedules. The league is backed by Saudi Arabia's Public Investment Fund (PIF). This has prompted criticism from commentators that the endeavor is reflective of “sportswashing,” which is the practice of using high-profile sporting events, acquisitions, sponsorships, etc. to distract from human rights abuses while improving a country or organization’s tarnished reputation.

The Masters, run and organized exclusively by Augusta National Golf Club and not the PGA of America, does not restrict entry based on tour affiliation. So the prestigious tournament has included LIV players since the tour’s formation. However, the PGA Tour has suspended and banned players who joined the rival Saudi-backed league from participating in PGA Tour events, tournaments, and other sanctioned activities. But the PGA Tour has since established a returning member program that would allow players to rejoin the tour if they choose, as Brooks Koepka did earlier this year.

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If you’re watching the Masters this weekend, it’s likely you’ll hear a lot of discussion of “Amen Corner.” In fact, the Masters even has dedicated broadcast coverage of Amen Corner: “Inside Amen Corner” will stream on Prime Video from 10:45 a.m. to 6 p.m. eastern today, and 11:45 a.m. to 6 p.m. eastern on Saturday and Sunday.

But what is Amen Corner, exactly? And why is it called that? Here’s what you need to know about one of the most famous stretches of golf at Augusta National Golf Club:

What exactly is Amen Corner?

Amen Corner refers to a three-hole stretch: White Dogwood (hole no. 11), Golden Bell (hole no. 12), and Azalea (hole no. 13). Originally “Amen Corner” referred to the second half of the 11th, the short 12th and the first half of the long 13th, but now it refers to all three holes in their entirety. According to Masters.com, the 11th is a par-4, the 12th a par-3 and the 13th is a par-5. “Water is an important feature on each of the three holes,” the site notes. “There is a pond that sits to the left of the green on No. 11. Rae’s Creek famously runs in front of the green at the 12th and tributary of it runs alongside the fairway and in front of the green at the 13th.”

Also at Amen Corner are two significant bridges, named after past champions: “The Hogan Bridge, named for two-time Masters champion Ben Hogan, takes players to the 12th green. The Nelson Bridge, named for Byron Nelson, another two-time winner, gets players from the tee to the fairway at the 13th.”

A Sports Illustrated writerfirst coined “Amen Corner” to describe three Masters holes in 1958.

Sportswriter Herbert Warren Wind first used the phrase to describe the holes in a 1958 issue of Sports Illustrated. “The first phrase that came to mind was ‘hot corner,’” Wind would later say, “but baseball owned that.”

In that April 21, 1958 issue of Sports Illustrated, Wind wrote: “On the afternoon before the start of the recent Masters golf tournament, a wonderfully evocative ceremony took place at the farthest reach of the Augusta National Course—down in the Amen Corner where Rae’s Creek intersects the 13th fairway near the tee, then parallels the front edge of the green on the short 12th and finally swirls alongside the 11th green.”

Wind says he didn’t coin the phrase, however, noting it came from a jazz song, “Shoutin’ in that Amen Corner,” recorded Mildred Bailey and Tinsley’s Washboard Band on the Bluebird Records label in 1933. Bailey, known as the “Queen of Swing,” was a jazz singer active in the ’30s and ’40s. She grew up on the Coeur d’Alene Reservation in Idaho, where her mother was an enrolled member of the tribe.

He later wrote in Golf Digest, “With plenty of time to think out the article, I felt that I should try to come up with some appropriate name for that far corner of the course where the critical action had taken place. The only phrase with the word ‘corner’ I could think of (outside of football’s ‘coffin corner’ and baseball’s ‘hot corner’) was the title of a song on an old Bluebird record.”

He added, “There was nothing unusual about the song, but apparently the title was catchy enough to stick in my mind. The more I thought about it, the more suitable I thought the Amen Corner was for that bend of the course where the decisive action in that Masters had taken place.”

The lyrics on Bailey’s song are as follows: “You can shout with all your might, / But if you ain’t livin’ right, / There’s no use shoutin’ in that Amen Corner. / If your name ain’t on that roll, / All that noise won’t save your soul, / So stop your shoutin’ in that Amen Corner.”

The term “Amen Corner” has religious origins.

The Merriam-Webster dictionary defines amen corner as “a conspicuous corner in a church occupied by fervent worshippers.” Despite that definition, “Amen Corner” has been used to reference many things over the years, including, but not limited to:

• The spot where ‘Amen’ was said during a clergy procession

• The garden at Amen Court in London (above), per Wonderful London, Volume 1: “17th-century houses built for the clergymen of St Paul's Cathedral in London. The buildings were so named because on the feastday of Corpus Christi, monks would recite the Lord’s Prayer in a procession to the Cathedral, reaching the final ‘amen’ as they turned the corner in Ave Maria Lane.”
• Amen Corner inside the Fifth Avenue Hotel, “so called because ‘Tom’ Piatt, the Republican Boss, uttered his dicta here and the hearers always acquiesced. It was an outgrowth of conditions prevailing at the time,” notes Fifth Avenue Old and New. “Notable Republican chieftains would accidentally meet in the lobby and start a discussion of some kind. As the subject lengthened they would repair to a corner and sit down. In time the ‘corner’ began to be an appointed place for conferences, and, as many weighty decisions were reached at those meetings, the significance of the title became more and more manifest. For nearly a quarter of a century every prominent leader in the part y sooner or later sat in the ‘Amen Corner.’ It was here, according to the newspaper reports of that time, that Theodore Roosevelt was made the Vice Presidential nominee, despite his energetic protest.”

• A Welsh rock group band called “Amen Corner,” which was comprised of Andy Fairweather Low, Neil Jones, Allan Jones, Blue Weaver, Mike Smith, Clive Taylor, and Dennis Bryon. They named themselves after a night at Victorian Ballroom in Canton, Cardiff, Wales called “The Amen Corner” when the DJ played soul records from the U.S. They disbanded in 1969.

• In 1965, James Baldwin wrote a play titledThe Amen Corner. It was his first work for theater, and concerned issues of faith and family—and a jazz musician. Per the synopsis, “For years Sister Margaret Alexander has moved her Harlem congregation with a mixture of personal charisma and ferocious piety. But when Margaret’s estranged husband, a scapegrace jazz musician, comes home to die, she is in danger of losing both her standing in the church and the son she has tried to keep on the godly path.”

The lore of Amen Corner at the Masters grew over the years.

In 1965, seven years after Wind used “Amen Corner” in his story, Augusta Chronicle—the local Augusta paper—uses “Amen Corner” in two stories ahead of that year’s Masters. “The wind swirls with devilish glee over Rae’s Creek,” Jim Martin, the sports editor, wrote, per Golf Digest. “It mangles the emotions. This is where a champion is made and where others are broken. The 12th green at the Augusta National Golf Club is the apex of the triangle of sorts they refer to as ‘Amen Corner.’”

According to Golf Digest, “Martin followed up in 1966 with a Masters Friday column about Amen Corner. Alfred Wright made several mentions of Amen Corner in his Sports Illustrated story the next week (the first time it appeared in the magazine since Wind’s 1958 mention), and the newsweekly Golf World used it for the first time as well. Golf Digest followed in its 1967 Masters preview.” The New York Times first used the phrase in 1975.

Golfer Tom Watson, who won the Masters in 1977 and 1981, said the term had more colloquial origins. “You sure it wasn’t Tony Lema?” Watson said when asked about who popularized “Amen Corner.” He added, “They asked Tony, after you get through 13, what do you think when you get through there, and he said, ‘You say amen.’”

Amen Corner is where the Masters is won—or lost.

As ESPN noted in its preview of the 2026 Masters, “After navigating through the front nine and the statistically hardest to play par four 10th, the players enter Amen Corner. It is the particularly tricky trio of holes between the 11th and 13th and is often where the Masters is won and lost. With water particularly prevalent and a narrow par four, backed up by arguably the most famous par three in golf due to the difficulty it poses, Amen Corner finishes with a par five that is not for the faint-hearted.”

As ESPN explains, there have been “a number of famous blow-ups at Amen Corner over the years,” including Jordan Speith in 2016, Rory McIlroy in 2011, and Max Homa, Collin Morikawa, and Ludvig Åberg in 2024.

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Traffic from agentic AI sources is rising at Dell, but the impact remains minimal and inconsistent, according to the company’s ecommerce lead.

The details. Dell is seeing increased visits from platforms like ChatGPT, Perplexity, and Claude, according to Breanna Fowler, head of global consumer revenue programs. But the growth isn’t “earth-shaking,” and agentic shopping has yet to deliver meaningful results, Fowler told Digital Commerce 360.

• Dell is still testing how to integrate with LLM-driven shopping, with efforts in early proof-of-concept stages and internal debate over long-term strategy, Fowler said.
• Fowler expects agentic AI to function more like an aggregation layer — similar to travel sites or delivery platforms — rather than a primary purchasing channel.
• Fowler doesn’t expect consumers to adopt agentic shopping en masse for transactions, at least in the near term.

Agentic AI vs. search. Fowler said that, with or without LLMs and agentic commerce, ecommerce sites “can do the most good for their customers” through a “really great search experience.”

• “If I can’t find your products easily and effortlessly, no amount of content and configurator capabilities — nobody really gives a crap about that stuff,” she said.

Why we care. Agentic AI is emerging as a discovery layer, but it hasn’t shown signs of replacing core search behavior. You still win or lose on how easily products can be found, whether by humans or AI agents.

The context. Dell ranks highly in emerging AI-driven discovery metrics, despite not being among the largest ecommerce players.

• That mismatch suggests AI surfaces may reward different product types or content structures than traditional search.

Bottom line. Agentic AI is sending more traffic, but it behaves like a top-of-funnel channel, not a conversion engine. Search — especially on-site — remains the primary driver of ecommerce performance.

The report. Dell use case for agentic AI could revolve around search rather than commerce