Finland March 2026: Tesla Model Y #1 for 4th straight month

14 April 2026 at 10:23

The Tesla Model Y resumes its dominance in Finland.

Finnish new car sales post an unusually strong month in March at +10% year-on-year to 6,692 units. This tilts the YTD tally into positive territory at +2.7% to 16,886. Toyota (-5.2%) remains the most popular brand in the country by far at 13.3% share despite a YoY fall and finding itself one percentage point below its YTD level. Volkswagen (+0.5%) is stable in 2nd place, a disappointing result in context. In contrast Volvo (+25%) and most impressively Tesla (+100.7%) stun below. BMW (+48.1%) also vastly outpaces the market at #7 while BYD (+194.3%), Renault (+124.3%) and Peugeot (+90.9%) stand out below.

Model-wise, the Tesla Model Y (+76.6%) ranks #1 for the 4th consecutive month with 5.4% share, as a reminder it was #5 over the Full Year 2025. The Toyota Yaris Cross (+112.9%) surges to 2nd spot, also held YTD vs. #1 over the Full Year 2025. The Nissan Qashqai (+63.2%) is back up to #3 while the Tesla Model 3 (+154.4%) surges to #4, the nameplate’s highest ranking in Finland since December 2024. Notice also the Mercedes CLA (+2366.7%) at #7, the Skoda Elroq (+258.5%) at #8 and the VW T-Roc (+306.5%) at #13.

Previous month: Finland February 2026: Tesla Model Y stays #1, Mercedes CLA up to #4

One year ago: Finland March 2025: Toyota RAV4 signs first ever win just above the Tesla Model Y

Full March 2026 Top 30 brands and models below.

Note these rankings feature the Top 30 YTD brands and models ordered based on their March 2026 sales and may therefore be slightly inaccurate.

Finland March 2026 – brands:

Pos	Brand	Mar-26	%	/25	Feb	2026	%	/25	Pos	FY25
1	Toyota	893	13.3%	– 5.2%	1	2,413	14.3%	– 5.4%	1	1
2	Volkswagen	658	9.8%	+ 0.5%	2	1,681	10.0%	– 2.2%	2	2
3	Volvo	600	9.0%	+ 25.0%	4	1,554	9.2%	+ 6.2%	4	4
4	Tesla	592	8.8%	+ 100.7%	6	1,152	6.8%	+ 142.5%	5	10
5	Skoda	555	8.3%	+ 14.9%	3	1,638	9.7%	+ 13.3%	3	3
6	Kia	379	5.7%	– 16.7%	5	1,129	6.7%	– 6.8%	6	5
7	BMW	354	5.3%	+ 48.1%	8	897	5.3%	+ 5.5%	8	6
8	Mercedes	349	5.2%	+ 1.5%	7	933	5.5%	+ 13.4%	7	7
9	Nissan	305	4.6%	+ 11.3%	11	611	3.6%	– 26.8%	11	11
10	Audi	266	4.0%	+ 6.0%	9	739	4.4%	+ 6.6%	9	8
11	Ford	243	3.6%	– 23.8%	10	649	3.8%	– 6.9%	10	9
12	Hyundai	208	3.1%	– 8.8%	12	399	2.4%	– 33.5%	12	12
13	Polestar	174	2.6%	– 4.4%	19	258	1.5%	– 39.9%	15	13
14	Renault	157	2.3%	+ 124.3%	14	316	1.9%	+ 55.7%	13	14
15	BYD	103	1.5%	+ 194.3%	13	273	1.6%	+ 122.0%	14	18
16	Mazda	99	1.5%	– 7.5%	16	192	1.1%	– 14.7%	16	17
17	Peugeot	84	1.3%	+ 90.9%	18	187	1.1%	– 28.6%	17	16
18	Mitsubishi	75	1.1%	+ 78.6%	22	155	0.9%	+ 42.2%	21	20
19	Cupra	63	0.9%	+ 57.5%	24	154	0.9%	+ 16.7%	22	23
20	Opel	62	0.9%	+ 19.2%	15	175	1.0%	+ 42.3%	18	25
21	Subaru	61	0.9%	+ 56.4%	25	143	0.8%	+ 43.0%	23	28
22	Suzuki	60	0.9%	– 6.3%	20	167	1.0%	– 17.7%	20	21
23	Citroen	59	0.9%	+ 20.4%	23	126	0.7%	– 12.5%	24	19
24	Dacia	46	0.7%	– 28.1%	26	126	0.7%	– 49.6%	25	15
25	MG	43	0.6%	– 43.4%	27	101	0.6%	– 17.9%	27	22
26	Land Rover	42	0.6%	+ 61.5%	29	88	0.5%	– 11.1%	28	29
27	Lexus	42	0.6%	+ 0.0%	21	116	0.7%	– 7.9%	26	26
28	Smart	34	0.5%	+ 17.2%	17	174	1.0%	+ 194.9%	19	24
29	Porsche	29	0.4%	– 44.2%	28	82	0.5%	– 32.8%	29	27
30	Mini	13	0.2%	– 27.8%	30	49	0.3%	+ 19.5%	31	n/a
n/a	Seat	1	0.0%	– 96.0%	n/a	56	0.3%	+ 0.0%	30	30

Finland March 2026 – models:

Pos	Model	Mar-26	%	/25	Feb	2026	%	/25	Pos	FY25
1	Tesla Model Y	362	5.4%	+ 76.6%	1	902	5.3%	+ 210.0%	1	5
2	Toyota Yaris Cross	298	4.5%	+ 112.9%	5	653	3.9%	+ 30.3%	2	1
3	Nissan Qashqai	235	3.5%	+ 63.2%	14	484	2.9%	– 11.0%	5	9
4	Tesla Model 3	229	3.4%	+ 154.4%	n/a	246	1.5%	+ 36.7%	16	24
5	Volvo XC60	203	3.0%	+ 63.7%	3	492	2.9%	+ 25.5%	4	7
6	VW ID.4	151	2.3%	– 14.2%	11	389	2.3%	+ 10.5%	10	8
7	Mercedes CLA	148	2.2%	+ 2366.7%	4	414	2.5%	+ 1154.5%	7	n/a
8	Skoda Elroq	147	2.2%	+ 258.5%	7	437	2.6%	+ 439.5%	6	11
9	Skoda Enyaq	146	2.2%	– 5.8%	8	414	2.5%	+ 0.7%	8	6
10	Toyota bZ4x	142	2.1%	+ 37.9%	2	507	3.0%	+ 85.7%	3	n/a
11	Toyota C-HR	129	1.9%	– 31.0%	13	317	1.9%	– 17.7%	14	12
12	Toyota Yaris	128	1.9%	– 7.2%	10	403	2.4%	– 8.2%	9	2
13	VW T-Roc	126	1.9%	+ 306.5%	6	349	2.1%	+ 315.5%	12	n/a
14	Toyota Corolla	125	1.9%	– 10.1%	9	349	2.1%	+ 1.2%	11	3
15	Volvo EX40	121	1.8%	+ 95.2%	15	327	1.9%	+ 89.0%	13	16
16	Polestar 4	111	1.7%	+ 20.7%	n/a	162	1.0%	– 26.7%	24	20
17	VW ID.7	100	1.5%	– 3.8%	20	237	1.4%	+ 5.3%	17	13
18	Kia EV3	82	1.2%	– 36.9%	21	216	1.3%	– 22.0%	19	14
19	Skoda Octavia	75	1.1%	– 10.7%	16	221	1.3%	– 11.2%	18	15
20	Volvo V60	73	1.1%	+ 9.0%	31	156	0.9%	– 38.3%	26	18
21	BMW i4	72	1.1%	+ 44.0%	28	163	1.0%	+ 19.9%	23	26
22	VW Golf	70	1.0%	+ 4.5%	19	178	1.1%	– 19.8%	21	21
23	Ford Explorer	64	1.0%	+ 220.0%	26	152	0.9%	+ 120.3%	28	n/a
24	Volvo XC40	60	0.9%	n/a	n/a	128	0.8%	+ 0.8%	32	n/a
25	VW Tiguan	60	0.9%	– 25.0%	22	149	0.9%	– 49.3%	30	17
26	Volvo EX30	58	0.9%	– 22.7%	30	153	0.9%	– 8.4%	27	30
27	Audi Q4	56	0.8%	– 29.1%	17	193	1.1%	– 9.8%	20	19
28	Kia Stonic	55	0.8%	– 20.3%	12	287	1.7%	+ 58.6%	15	23
29	Kia Ceed	54	0.8%	– 38.6%	18	167	1.0%	– 31.3%	22	10
30	Volvo EC40	45	0.7%	+ 15.4%	27	157	0.9%	+ 91.5%	25	n/a
n/a	Skoda Kodiaq	39	0.6%	– 31.6%	24	135	0.8%	– 25.4%	31	27
n/a	Smart #5	33	0.5%	new	23	151	0.9%	new	29	n/a

Source: AUT

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