The Jaecoo J5 ends the month just 65 off the March models top spot.

Indonesian new vehicle wholesales are in poor form in March at -13.6% year-on-year to just 61,271 units, yet with a year-to-date tally up 1.9% to 209,021. Retail sales similarly drop -13% to 66,637 but are up 0.7% over Q1 to 211,905. 

In the wholesales brands ranking, leaders Toyota (-20%) and Daihatsu (-31.7%) both fall even faster than the market but remain on top with 29.4% and 14.6% share respectively. Mitsubishi (-10%) is in better shape at #3 but still drops by double-digits. Suzuki (+2.5%) defies the negative market but drops one spot on February to #4. Honda (-34.5%) collapses but manages to stay at #5. Newcomer Jaecoo breaks all its records at #6 with 3,035 sales and 5% share, eclipsing its previous best of #7, 3,005 and 3.7% established just last month. It overtakes BYD (-8.2%) to become the most popular Chinese brand in Indonesia for the month. Indonesian carmaker Aletra, a partnership between PT Sinar Armada Globalindo (SAG) and Livan Auto, makes its first appearance in the charts at #39.

Retail-wise, the ranking and YoY evolutions are a little different. Toyota (-20.3%), Daihatsu (-15.2%) and Mitsubishi (-16.7%) still lead but Suzuki (-10.3%) is down and BYD (+44.7%) markedly up at #5. Honda (-50%) and newcomer Jaecoo follow.

Over in the wholesales model ranking, the Toyota Kijang Innova (-43.5%) is in complete freefall year-on-year but manage to grasp the March lead with 4.9% share. It still ranks #2 year-to-date. The performance of the month is delivered by the new Jaecoo 5, launched last November and already #2 overall, only 65 sales off the pole position. A tremendous start for the Chinese BEV. The Daihatsu Gran Max Pikap (+13.1%) stays at #3 and remains in the YTD lead with 5.9% share. It is followed by last month’s leader the Suzuki New Carry Pikap (+85.1%). 

Previous month: Indonesia February 2026: Suzuki Carry Pikap takes the lead

One year ago: Indonesia March 2025: BYD breaks share record, Denza D9 inside Top 10

Full March 2026 Top 43 All brands (wholesales and retail) and Top 186 All models (wholesales) below.

Indonesia March 2026 – brands (wholesales):

Pos	Brand	Mar-26	%	/25	Feb	2026	%	/25	Pos	FY25
1	Toyota	17,984	29.4%	– 20.0%	1	60,584	29.0%	– 12.1%	1	1
2	Daihatsu	8,916	14.6%	– 31.7%	2	34,881	16.7%	– 0.3%	2	2
3	Mitsubishi	5,190	8.5%	– 10.0%	4	19,096	9.1%	+ 9.2%	3	3
4	Suzuki	4,552	7.4%	+ 2.5%	3	16,994	8.1%	+ 19.9%	4	4
5	Honda	4,129	6.7%	– 34.5%	5	13,530	6.5%	– 39.4%	5	5
6	Jaecoo	3,035	5.0%	new	7	8,065	3.9%	new	7	17
7	BYD	2,941	4.8%	– 8.2%	6	12,473	6.0%	+ 118.1%	6	6
8	Mitsubishi Fuso	2,681	4.4%	+ 67.1%	8	7,519	3.6%	+ 29.3%	8	7
9	Isuzu	1,657	2.7%	– 8.0%	9	5,775	2.8%	– 2.3%	9	8
10	Hyundai	1,608	2.6%	– 33.7%	10	4,774	2.3%	– 31.4%	10	10
11	Hino	1,327	2.2%	+ 11.2%	11	4,533	2.2%	+ 12.1%	11	12
12	Geely	1,195	2.0%	+ 579.0%	14	2,965	1.4%	+ 1125.2%	14	18
13	Wuling	1,020	1.7%	– 44.9%	12	3,594	1.7%	– 25.0%	12	11
14	Chery	995	1.6%	– 45.6%	13	3,211	1.5%	– 27.0%	13	9
15	Aion	603	1.0%	– 37.1%	15	2,148	1.0%	+ 78.9%	15	15
16	Denza	455	0.7%	– 71.3%	18	1,117	0.5%	– 55.7%	16	14
17	Vinfast	433	0.7%	+ 50.3%	24	705	0.3%	+ 125.2%	19	13
18	Mazda	301	0.5%	+ 7.1%	17	798	0.4%	+ 19.6%	18	16
19	GWM	285	0.5%	+ 73.8%	16	879	0.4%	+ 164.0%	17	22
20	Jetour	270	0.4%	+ 321.9%	21	672	0.3%	+ 360.3%	20	29
21	Mercedes	250	0.4%	+ 44.5%	22	481	0.2%	+ 3.4%	23	19
22	BMW	209	0.3%	+ 25.9%	19	566	0.3%	+ 45.5%	22	21
23	Xpeng	202	0.3%	new	20	593	0.3%	new	21	28
24	MG	200	0.3%	+ 14.9%	26	454	0.2%	– 16.7%	24	20
25	Citroen	101	0.2%	– 41.6%	25	291	0.1%	– 31.9%	25	24
26	Kia	92	0.2%	+ 1740.0%	39	119	0.1%	+ 128.8%	35	42
27	Dongfeng (DFSK)	85	0.1%	– 42.2%	38	195	0.1%	– 19.8%	28	30
28	Ford	82	0.1%	+ 34.4%	28	203	0.1%	+ 24.5%	27	31
29	UD Trucks	72	0.1%	– 67.0%	32	181	0.1%	– 70.1%	30	23
30	FAW	63	0.1%	+ 6.8%	29	240	0.1%	+ 37.1%	26	26
31	Maxus	55	0.1%	+ 1000.0%	–	55	0.0%	– 12.7%	40	37
32	BAIC	50	0.1%	– 13.8%	30	167	0.1%	+ 28.5%	32	32
33	Scania	42	0.1%	+ 5.0%	37	124	0.1%	– 21.5%	34	34
34	Lexus	37	0.1%	– 79.7%	27	186	0.1%	– 45.5%	29	25
35	Mini	30	0.0%	+ 20.0%	34	100	0.0%	– 25.4%	36	35
36	Polytron	26	0.0%	new	31	166	0.1%	new	33	36
37	Nissan	24	0.0%	– 71.4%	36	80	0.0%	– 70.6%	38	27
38	Volkswagen	22	0.0%	+ 15.8%	41	58	0.0%	+ 100.0%	39	39
39	Aletra	21	0.0%	new	35	88	0.0%	new	37	–
40	Changan	12	0.0%	new	23	168	0.1%	new	31	–
41	Subaru	11	0.0%	– 78.4%	40	50	0.0%	– 40.5%	41	38
42	Volvo	6	0.0%	– 14.3%	42	14	0.0%	– 39.1%	43	40
43	Audi	2	0.0%	+ 0.0%	–	5	0.0%	+ 25.0%	44	43

Indonesia March 2026 – brands (retail):

Pos	Brand	Mar-26	%	/25	Feb	2026	%	/25	Pos	FY25
1	Toyota	19,538	29.3%	– 20.3%	1	64,416	30.4%	– 5.7%	1	1
2	Daihatsu	11,115	16.7%	– 15.2%	2	34,653	16.4%	– 6.1%	2	2
3	Mitsubishi	5,311	8.0%	– 16.7%	4	18,469	8.7%	+ 7.3%	4	4
4	Suzuki	4,490	6.7%	– 10.3%	3	19,026	9.0%	+ 30.3%	3	5
5	BYD	4,153	6.2%	+ 44.7%	6	10,265	4.8%	+ 91.4%	6	6
6	Honda	4,080	6.1%	– 50.0%	5	13,001	6.1%	– 47.3%	5	3
7	Jaecoo	2,868	4.3%	new	7	7,927	3.7%	new	8	18
8	Mitsubishi Fuso	2,848	4.3%	+ 47.6%	8	8,004	3.8%	+ 35.9%	7	7
9	Isuzu	2,065	3.1%	+ 2.9%	9	6,181	2.9%	+ 6.7%	9	8
10	Hino	1,956	2.9%	– 6.1%	11	5,172	2.4%	– 16.0%	10	10
11	Hyundai	1,687	2.5%	– 28.3%	10	4,824	2.3%	– 25.9%	11	11
12	Wuling	1,093	1.6%	– 36.6%	12	3,643	1.7%	– 32.8%	12	9
13	Chery	1,075	1.6%	– 29.3%	13	3,433	1.6%	– 15.2%	13	12
14	Geely	1,007	1.5%	+ 877.7%	14	2,693	1.3%	+ 2514.6%	14	20
15	Aion	553	0.8%	– 22.3%	15	1,940	0.9%	+ 94.8%	15	15
16	Denza	324	0.5%	– 82.0%	18	867	0.4%	– 62.6%	16	14
17	GWM	261	0.4%	+ 239.0%	17	822	0.4%	+ 268.6%	17	24
18	Vinfast	235	0.4%	+ 45.1%	20	601	0.3%	+ 155.7%	20	13
19	Mazda	227	0.3%	– 27.5%	16	778	0.4%	– 9.2%	18	16
20	Jetour	225	0.3%	+ 350.0%	21	591	0.3%	+ 437.3%	21	31
21	BMW	200	0.3%	– 31.0%	19	644	0.3%	– 22.9%	19	19
22	Xpeng	181	0.3%	new	23	434	0.2%	new	23	30
23	Mercedes	156	0.2%	– 28.4%	22	494	0.2%	– 28.5%	22	17
24	Citroen	113	0.2%	– 21.5%	25	304	0.1%	– 11.1%	25	23
25	Dongfeng (DFSK)	104	0.2%	+ 57.6%	26	305	0.1%	+ 113.3%	24	29
26	MG	80	0.1%	– 59.4%	34	205	0.1%	– 66.1%	30	21
27	UD Trucks	76	0.1%	– 56.6%	29	229	0.1%	– 44.4%	28	25
28	Lexus	75	0.1%	– 57.1%	24	260	0.1%	– 27.2%	26	22
29	Ford	73	0.1%	+ 14.1%	28	218	0.1%	+ 17.8%	29	28
30	FAW	63	0.1%	+ 6.8%	32	240	0.1%	+ 37.1%	27	26
31	BAIC	53	0.1%	+ 0.0%	30	180	0.1%	+ 45.2%	31	32
32	Kia	50	0.1%	+ 25.0%	39	78	0.0%	– 33.9%	38	38
33	Polytron	43	0.1%	new	27	152	0.1%	new	32	36
34	Aletra	42	0.1%	new	40	84	0.0%	new	37	–
35	Scania	42	0.1%	+ 5.0%	37	124	0.1%	– 21.5%	33	34
36	Changan	40	0.1%	new	33	106	0.1%	new	35	–
37	Nissan	33	0.0%	– 79.8%	35	117	0.1%	– 67.9%	34	27
38	Maxus	32	0.0%	+ 52.4%	41	69	0.0%	+ 32.7%	40	40
39	Mini	31	0.0%	– 55.1%	36	84	0.0%	– 45.8%	36	33
40	Volkswagen	19	0.0%	+ 0.0%	42	52	0.0%	+ 52.9%	42	39
41	Subaru	12	0.0%	– 47.8%	38	55	0.0%	– 24.7%	41	37
42	Volvo	6	0.0%	– 14.3%	43	14	0.0%	– 39.1%	43	41
43	Audi	2	0.0%	+ 0.0%	44	5	0.0%	+ 0.0%	44	43

Indonesia March 2026 – models (wholesales):

Pos	Model	Mar-26	%	/25	Feb	2026	%	/25	Pos	FY25
1	Toyota Kijang Innova	3,024	4.9%	– 43.5%	2	11,896	5.7%	– 28.0%	2	1
2	Jaecoo J5	2,959	4.8%	new	8	7,827	3.7%	new	5	64
3	Daihatsu Gran Max Pikap (PU)	2,919	4.8%	+ 13.1%	3	12,302	5.9%	+ 45.6%	1	2
4	Suzuki New Carry Pikap	2,790	4.6%	+ 85.1%	1	10,127	4.8%	+ 79.6%	3	8
5	Toyota Avanza	2,366	3.9%	– 53.3%	11	7,398	3.5%	– 28.4%	7	3
6	Toyota Rush	2,252	3.7%	+ 5.9%	5	6,950	3.3%	– 19.4%	8	6
7	Toyota Calya	2,067	3.4%	– 21.7%	7	5,817	2.8%	– 34.4%	11	7
8	Daihatsu Gran Max BV/MB	2,049	3.3%	+ 36.3%	10	6,588	3.2%	+ 111.3%	10	11
9	Daihatsu Sigra	1,769	2.9%	– 58.9%	12	5,687	2.7%	– 49.3%	12	4
10	Mitsubishi Xpander	1,731	2.8%	– 24.4%	9	6,831	3.3%	– 9.0%	9	9
11	Honda Brio	1,683	2.7%	– 57.9%	6	8,824	4.2%	– 37.7%	4	5
12	Mitsubishi Destinator	1,481	2.4%	new	26	3,616	1.7%	new	14	25
13	Toyota Hilux	1,373	2.2%	– 2.6%	17	3,892	1.9%	– 1.6%	13	12
14	Honda HR-V	1,238	2.0%	+ 19.8%	31	2,182	1.0%	– 33.9%	28	18
15	BYD Sealion 7	1,236	2.0%	+ 4.6%	44	2,192	1.0%	+ 60.8%	27	29
16	Toyota Agya	1,152	1.9%	– 2.0%	16	3,507	1.7%	– 29.1%	15	13
17	Daihatsu Terios	1,038	1.7%	– 48.8%	14	3,213	1.5%	– 31.1%	16	14
18	BYD M6	974	1.6%	– 24.7%	32	2,348	1.1%	– 20.9%	22	22
19	Geely EX2 Max/Pro	949	1.5%	new	30	2,148	1.0%	new	29	–
20	Honda WR-V	942	1.5%	+ 67.3%	20	2,010	1.0%	+ 9.1%	31	41
21	Toyota Veloz	758	1.2%	– 4.4%	34	1,305	0.6%	– 53.1%	36	27
22	Isuzu Traga PHR	752	1.2%	– 7.3%	24	2,651	1.3%	+ 6.2%	20	20
23	Hyundai Stargazer	719	1.2%	– 20.8%	25	2,320	1.1%	– 7.8%	23	28
24	BYD Atto 1	672	1.1%	new	4	7,733	3.7%	new	6	10
25	Toyota Fortuner	655	1.1%	– 29.9%	19	2,820	1.3%	– 15.1%	18	15
26	Suzuki XL7	646	1.1%	– 34.7%	22	2,199	1.1%	– 16.8%	26	26
27	Mitsubishi L-300 Pikap	640	1.0%	– 36.3%	15	2,992	1.4%	+ 4.9%	17	16
28	Mitsubishi Pajero Sport	621	1.0%	– 23.8%	13	2,714	1.3%	+ 4.3%	19	24
29	Toyota Raize	603	1.0%	– 22.9%	23	2,601	1.2%	– 14.6%	21	19
30	Toyota Hilux Rangga	548	0.9%	– 33.7%	29	2,047	1.0%	+ 26.1%	30	32
31	Denza D9	455	0.7%	– 71.3%	49	1,117	0.5%	– 55.7%	38	30
32	Mitsubishi L200 Triton	419	0.7%	– 60.2%	28	1,815	0.9%	– 34.5%	33	23
33	Toyota Hiace	393	0.6%	– 38.4%	36	1,394	0.7%	– 34.6%	34	31
34	Suzuki Fronx	345	0.6%	new	27	1,843	0.9%	new	32	17
35	Daihatsu Ayla	340	0.6%	– 70.8%	21	2,300	1.1%	– 29.1%	24	21
36	Wuling Darion	339	0.6%	new	18	2,257	1.1%	new	25	58
37	Daihatsu Xenia	331	0.5%	– 67.0%	33	1,351	0.6%	– 50.4%	35	34
38	Daihatsu Luxio	329	0.5%	+ 115.0%	43	877	0.4%	+ 104.0%	43	50
39	Hyundai Creta	328	0.5%	– 54.4%	42	1,039	0.5%	– 59.2%	40	37
40	Mitsubishi Xforce	298	0.5%	– 35.2%	38	1,128	0.5%	– 16.8%	37	44
41	Vinfast VF 3	258	0.4%	+ 6.6%	66	465	0.2%	+ 92.1%	53	62
42	Chery Tiggo Cross	256	0.4%	– 16.9%	39	1,093	0.5%	+ 107.8%	39	39
43	Jetour T2	248	0.4%	new	56	547	0.3%	new	51	–
44	Aion UT	242	0.4%	new	40	915	0.4%	new	42	70
45	Suzuki Alpha	241	0.4%	– 60.5%	53	646	0.3%	– 59.7%	50	40
46	Aion V	238	0.4%	new	47	784	0.4%	new	46	47
47	Toyota Alphard	229	0.4%	– 10.2%	78	444	0.2%	– 60.7%	55	53
48	Hyundai Kona	218	0.4%	+ 489.2%	52	462	0.2%	+ 275.6%	54	77
49	Wuling Confero S	218	0.4%	+ 127.1%	–	231	0.1%	– 62.1%	68	56
50	Chery Tiggo 8	210	0.3%	– 40.8%	37	969	0.5%	– 5.8%	41	36
51	Chery Omoda C5	202	0.3%	new	–	202	0.1%	new	75	–
52	Toyota Yaris Cross	197	0.3%	– 33.9%	46	789	0.4%	– 17.2%	45	45
53	Geely EX5 Max	184	0.3%	+ 4.5%	45	665	0.3%	+ 174.8%	49	51
54	Wuling Cloud	170	0.3%	– 36.1%	124	208	0.1%	– 73.5%	73	54
55	Vinfast VF e34	167	0.3%	+ 595.8%	97	214	0.1%	+ 422.0%	72	33
56	Xpeng X9	162	0.3%	new	51	475	0.2%	new	52	82
57	Suzuki APV Minibus	160	0.3%	+ 30.1%	35	672	0.3%	+ 106.8%	48	55
58	Honda Step WGN	154	0.3%	new	87	224	0.1%	new	70	97
59	Suzuki Jimny	152	0.2%	– 22.8%	48	719	0.3%	+ 3.6%	47	52
60	GWM Tank 500	139	0.2%	+ 231.0%	57	302	0.1%	+ 277.5%	60	132
61	Daihatsu Rocky	121	0.2%	– 60.5%	41	791	0.4%	– 30.6%	44	49
62	Chery J6T	114	0.2%	new	65	353	0.2%	new	59	116
63	Suzuki S-Presso	111	0.2%	– 16.5%	69	372	0.2%	– 8.8%	58	66
64	Hyundai Tucson	101	0.2%	+ 573.3%	–	103	0.0%	+ 255.2%	97	164
65	Mazda CX-5	97	0.2%	+ 38.6%	68	218	0.1%	+ 38.9%	71	76
66	MG S5	96	0.2%	new	–	96	0.0%	new	101	–
67	GWM Tank 300	95	0.2%	+ 46.2%	55	383	0.2%	+ 162.3%	57	78
68	Hyundai Ioniq 5	86	0.1%	– 3.4%	109	109	0.1%	– 57.9%	93	83
69	Mazda CX-3	86	0.1%	+ 6.2%	58	274	0.1%	+ 226.2%	62	79
70	Honda BR-V	82	0.1%	– 86.6%	67	258	0.1%	– 89.8%	65	38
71	Suzuki Ertiga	82	0.1%	– 72.1%	88	194	0.1%	– 70.9%	76	60
72	MG 4	80	0.1%	– 41.6%	64	270	0.1%	– 35.9%	63	74
73	Wuling Eksion	80	0.1%	new	–	80	0.0%	new	107	–
74	Hyundai Palisade	78	0.1%	– 31.0%	50	392	0.2%	+ 37.1%	56	65
75	Chery iCar 03	73	0.1%	– 92.6%	105	164	0.1%	– 92.0%	81	35
76	Citroen C3	73	0.1%	– 46.7%	71	183	0.1%	– 28.5%	77	72
77	BMW X1	72	0.1%	+ 105.7%	73	165	0.1%	+ 139.1%	80	139
78	Chery Omoda E5	71	0.1%	– 33.6%	75	163	0.1%	– 58.4%	83	68
79	Kia Carens	71	0.1%	n/a	112	90	0.0%	+ 4400.0%	103	217
80	Mazda3	71	0.1%	– 6.6%	118	134	0.1%	– 43.7%	88	80
81	Hyundai Santa Fe	68	0.1%	– 82.7%	63	281	0.1%	– 70.8%	61	63
82	BMW 3 Series	65	0.1%	+ 306.3%	81	227	0.1%	+ 710.7%	69	127
83	Wuling Alvez	64	0.1%	– 72.9%	61	260	0.1%	– 49.6%	64	67
84	Aion Hyptec	63	0.1%	– 92.9%	76	202	0.1%	– 79.1%	74	59
85	Geely Starray	62	0.1%	new	126	152	0.1%	new	84	117
86	Aion Y Plus	60	0.1%	– 17.8%	60	247	0.1%	+ 4.7%	67	85
87	Chery Tiggo 9	55	0.1%	new	70	171	0.1%	new	78	102
88	Maxus MIFA 9	55	0.1%	+ 1275.0%	–	55	0.0%	+ 57.1%	120	135
89	Toyota Voxy	55	0.1%	– 45.0%	86	101	0.0%	– 54.3%	100	75
90	BMW X5	53	0.1%	+ 120.8%	79	135	0.1%	+ 95.7%	87	138
91	Jaecoo J7	53	0.1%	new	92	143	0.1%	new	85	86
92	BYD Seal	52	0.1%	– 77.8%	72	167	0.1%	– 69.4%	79	69
93	Toyota Land Cruiser 300	47	0.1%	– 25.4%	108	69	0.0%	– 53.7%	112	96
94	DFSK Mini Truck	45	0.1%	– 53.6%	–	108	0.1%	– 35.7%	95	88
95	Ford Everest	44	0.1%	+ 37.5%	84	121	0.1%	+ 40.7%	89	101
96	GWM Ora 03	43	0.1%	new	77	137	0.1%	new	86	104
97	Xpeng G6	40	0.1%	new	128	118	0.1%	new	90	151
98	Ford Ranger	38	0.1%	+ 31.0%	94	82	0.0%	+ 6.5%	106	106
99	Wuling Binguo	37	0.1%	– 92.1%	80	111	0.1%	– 85.9%	91	42
100	Wuling Mitra	33	0.1%	new	115	57	0.0%	new	119	90
101	DFSK Glory	30	0.0%	new	–	30	0.0%	new	138	199
102	Honda CR-V	30	0.0%	– 9.1%	–	30	0.0%	– 66.7%	139	98
103	Citroen C3 Aircross SUV	28	0.0%	– 22.2%	90	108	0.1%	– 36.8%	94	94
104	Lexus RX	26	0.0%	– 25.7%	114	43	0.0%	– 32.8%	127	112
105	Wuling Almaz	26	0.0%	– 67.5%	143	33	0.0%	– 77.6%	135	119
106	Wuling Cortez	26	0.0%	– 86.5%	59	164	0.1%	– 44.2%	82	84
107	Polytron G3+	25	0.0%	new	102	106	0.1%	new	96	113
108	Suzuki Grand Vitara	25	0.0%	– 85.9%	54	252	0.1%	– 62.6%	66	61
109	Jaecoo J8	23	0.0%	new	89	95	0.0%	new	102	114
110	Mazda CX-60	23	0.0%	+ 53.3%	82	103	0.0%	– 10.4%	99	105
111	Wuling Air	23	0.0%	– 95.1%	119	70	0.0%	– 93.9%	111	43
112	Toyota Camry	22	0.0%	+ 37.5%	83	90	0.0%	+ 462.5%	104	108
113	Aletra L8	21	0.0%	new	n/a	21	0.0%	new	147	–
114	Kia Sonet	21	0.0%	n/a	133	29	0.0%	– 3.3%	140	195
115	Daihatsu Sirion	20	0.0%	+ 100.0%	111	40	0.0%	+ 100.0%	129	124
116	BAIC BJ40 Plus	18	0.0%	– 58.1%	106	71	0.0%	– 29.0%	110	99
117	Mazda CX-8	17	0.0%	+ 54.5%	107	51	0.0%	+ 112.5%	122	152
118	Mercedes E-Class	17	0.0%	– 26.1%	95	61	0.0%	– 24.7%	115	115
119	MG ZS	17	0.0%	– 34.6%	161	49	0.0%	– 44.9%	123	87
120	VW ID.BUZZ	17	0.0%	+ 13.3%	117	40	0.0%	+ 166.7%	130	155
121	BAIC BJ30	16	0.0%	new	93	73	0.0%	new	109	137
122	BAIC X-55	16	0.0%	+ 6.7%	151	23	0.0%	– 23.3%	145	168
123	Toyota Yaris	16	0.0%	+ 6.7%	116	53	0.0%	+ 1.9%	121	130
124	Chery Omoda 5	14	0.0%	– 17.6%	91	88	0.0%	– 46.3%	105	81
125	Jetour Dashing	14	0.0%	– 72.5%	96	77	0.0%	– 20.6%	108	92
126	Mini Countryman	14	0.0%	+ 600.0%	123	33	0.0%	+ 266.7%	134	154
127	Nissan X-Trail	14	0.0%	n/a	140	28	0.0%	n/a	141	167
128	Changan Deepal S07	12	0.0%	new	110	58	0.0%	new	117	–
129	Toyota Vios	12	0.0%	+ 300.0%	101	69	0.0%	+ 50.0%	113	162
130	Mini Cooper	11	0.0%	– 26.7%	103	57	0.0%	– 46.2%	118	110
131	DFSK Gelora	10	0.0%	– 80.0%	n/a	41	0.0%	– 45.3%	128	136
132	Lexus LX	10	0.0%	+ 900.0%	127	31	0.0%	+ 158.3%	137	159
133	Nissan Serena	9	0.0%	+ 800.0%	104	44	0.0%	– 60.7%	126	89
134	BMW 5 Series	8	0.0%	– 52.9%	144	21	0.0%	– 57.1%	148	157
135	GWM Haval Jolion	8	0.0%	– 84.6%	122	22	0.0%	– 77.1%	146	131
136	Jetour X70P	8	0.0%	– 38.5%	98	48	0.0%	– 2.0%	124	111
137	Toyota bZ4X	8	0.0%	+ 700.0%	132	24	0.0%	+ 166.7%	144	170
138	BMW X3	7	0.0%	– 12.5%	121	36	0.0%	+ 176.9%	133	129
139	Mazda MX-5	7	0.0%	n/a	142	16	0.0%	+ 220.0%	156	189
140	MG HS	7	0.0%	+ 600.0%	129	27	0.0%	+ 2600.0%	142	178
141	BYD Dolphin	6	0.0%	– 94.4%	113	32	0.0%	– 79.1%	136	93
142	Mercedes C-Class	6	0.0%	– 53.8%	138	17	0.0%	– 26.1%	154	125
143	Mercedes GLC	6	0.0%	– 75.0%	135	16	0.0%	– 72.4%	157	122
144	Toyota Vellfire	6	0.0%	– 89.1%	–	37	0.0%	– 82.4%	132	103
145	Mercedes A-Class	5	0.0%	n/a	130	15	0.0%	+ 66.7%	158	183
146	Mercedes GLE	5	0.0%	– 73.7%	139	11	0.0%	– 91.1%	161	121
147	Mercedes V-Class	5	0.0%	n/a	170	9	0.0%	+ 350.0%	166	216
148	Subaru Forester	5	0.0%	– 68.8%	131	18	0.0%	– 40.0%	152	160
149	Vinfast VF 5	5	0.0%	– 77.3%	–	18	0.0%	– 40.0%	153	46
150	Volvo XC90	5	0.0%	n/a	179	11	0.0%	+ 1000.0%	162	198
151	Mercedes GLA	4	0.0%	+ 33.3%	134	19	0.0%	+ 0.0%	150	169
152	Mercedes GLS	4	0.0%	n/a	168	7	0.0%	n/a	171	–
153	Mini Aceman	4	0.0%	– 50.0%	146	10	0.0%	– 28.6%	164	200
154	VW Tiguan	4	0.0%	+ 33.3%	136	15	0.0%	+ 25.0%	159	171
155	Wuling Formo	4	0.0%	– 90.2%	120	66	0.0%	– 86.6%	114	71
156	Hyundai Genesis	3	0.0%	n/a	–	5	0.0%	n/a	178	211
157	Hyundai Staria	3	0.0%	– 75.0%	–	3	0.0%	– 83.3%	189	187
158	Hyundai Venue	3	0.0%	– 50.0%	–	3	0.0%	– 89.3%	190	193
159	Mercedes EQE	3	0.0%	n/a	158	10	0.0%	+ 150.0%	163	186
160	Subaru Outback	3	0.0%	+ 0.0%	148	8	0.0%	– 11.1%	170	210
161	Mercedes GLB	2	0.0%	n/a	159	6	0.0%	+ 100.0%	177	212
162	Mercedes S-Class	2	0.0%	+ 0.0%	169	7	0.0%	+ 40.0%	172	197
163	Vinfast VF 7	2	0.0%	new	–	3	0.0%	new	195	236
164	Audi Q3	1	0.0%	n/a	–	1	0.0%	+ 0.0%	207	239
165	Audi Q5	1	0.0%	– 50.0%	174	2	0.0%	+ 0.0%	197	227
166	BMW 4 Series	1	0.0%	– 75.0%	152	16	0.0%	+ 33.3%	155	165
167	BMW 7 Series	1	0.0%	– 92.3%	125	18	0.0%	– 5.3%	151	172
168	BMW i7	1	0.0%	– 83.3%	153	12	0.0%	+ 33.3%	160	205
169	BMW XM	1	0.0%	– 75.0%	–	2	0.0%	– 84.6%	199	202
170	BYD Atto 3	1	0.0%	– 99.7%	–	1	0.0%	– 99.9%	210	48
171	Hyundai Ioniq 9	1	0.0%	new	–	1	0.0%	new	211	250
172	Lexus NX	1	0.0%	– 80.0%	145	6	0.0%	– 25.0%	176	185
173	Mercedes EQB	1	0.0%	+ 0.0%	175	2	0.0%	+ 100.0%	202	218
174	Mercedes EQS	1	0.0%	+ 0.0%	–	2	0.0%	– 33.3%	203	219
175	Mercedes G-Class	1	0.0%	n/a	167	4	0.0%	n/a	184	224
176	Mercedes Sprinter	1	0.0%	– 50.0%	176	8	0.0%	+ 60.0%	169	190
177	Nissan Terra	1	0.0%	– 66.7%	171	5	0.0%	– 72.2%	180	181
178	Polytron G3	1	0.0%	new	99	60	0.0%	new	116	133
179	Subaru BRZ	1	0.0%	– 93.3%	147	10	0.0%	– 52.4%	165	173
180	Subaru Crosstrek	1	0.0%	– 83.3%	163	7	0.0%	– 84.8%	173	177
181	Subaru WRX	1	0.0%	– 90.9%	149	7	0.0%	– 97.8%	174	107
182	Toyota GR 86	1	0.0%	+ 0.0%	164	7	0.0%	– 92.0%	175	161
183	Toyota GR Yaris	1	0.0%	n/a	172	3	0.0%	n/a	194	235
184	Vinfast VF 6	1	0.0%	new	177	5	0.0%	new	181	201
185	Volvo XC60	1	0.0%	– 75.0%	–	1	0.0%	– 88.9%	213	184
186	VW T-Cross	1	0.0%	+ 0.0%	–	3	0.0%	+ 50.0%	196	230

Source: GAIKINDO

The Toyota RAV4 reaches its best ranking in over 3 years.

In the all important month of March marking the end of the Financial Year and filled with promotions, new vehicle sales in Japan edge down -1.8% year-on-year to 490,640. This means the year-to-date tally is now down -2.5% to 1,253,357. Toyota (-6.4%) suffers and falls to 27.7% share vs. 29.4% so far this year. The Top 7 is unchanged on last month with Suzuki (+0.5%) stable at #2 followed by Honda (-8.2%) in difficulty. Like last month Daihatsu (+24.3%) and Mitsubishi (+30.1%) are in great shape. Nissan (-0.1%) is stable while Mazda (-6.5%) recedes. Below, large YoY increases are rare with BYD up 88.8% to #24, Alfa Romeo up 143.1% to #28, Lamborghini up 62% to #29 and Hyundai up 137.3% to #30. None of these carmakers surpass 0.1% share though.

In regular models ranking, the Toyota Yaris/Cross (-17.4%) remains on top while the Toyota Corolla/Cross (-21.5%) is back above the Toyota Sienta (-7.7%) for 2nd place. The Honda Freed (-1.6%) and Toyota Raize (+43.9%) exchange rankings vs. last month to #4 and #5 respectively. The Honda Vezel (+16.8%) and Toyota Voxy (+16.6%) also shine in the remainder of the Top 10. The Toyota RAV4 (+193.4%) is pushed up to #12 thanks to the new generation, the nameplate’s highest ranking since February 2023 (#12 also). The Suzuki Jimny Wagon (+67.8%) also makes itself noticed. The Toyota bZ4X (+9027%) seems to have finally found its groove at home and reaches a record #26, just as the Nissan Leaf (+583.2%) is boosted by the new model to #29, the nameplate’s best ranking since September 2021 (#28).

The new generation Nissan Leaf cracks the Top 30 in March.

As for kei cars, four of them outsell the Toyota Yaris/Cross, reiterating the significant footprint this segment commands. The Honda N-BOX (-9.7%) and Suzuki Spacia (-2.6%) dominate but are both down, whereas the next five models grow by the double digits. The Mitsubishi Delica Mini/eK (+54.1%), Daihatsu Move (+53.4%) and Nissan Roox (+40.8%) are the most dynamic. The Top 12 is identical to the Q1 order. Finally, looking at foreign models, the Mini lineup (-6%) sells over twice as much as the next car, the VW T-Cross (-24.7%). The VW Golf (-49.1%) implodes and rounds out the podium above a surging Mercedes GLB (+29.5%). The Mercedes C-Class (+12.4%) and BMW 2 Series (+6.9%) also progress below, with the Porsche Macan signing its first ever Top 20 finish, landing directly at #12.

Previous month: Japan February 2026: Daihatsu (+18.5%), Mitsubishi (+14.3%) impress

One year ago: Japan March 2025: Sales continue recovery at +10.7%

Full March 2026 Top 50 brands, Top 50 regular models, Top 31 All kei cars and Top 20 foreign models below.

Japan March 2026 – brands:

Pos	Brand	Mar-26	%	/25	Feb	2026	%	/25	Pos	FY25
1	Toyota	136,139	27.7%	– 6.4%	1	368,900	29.4%	– 6.1%	1	1
2	Suzuki	72,533	14.8%	+ 0.5%	2	197,094	15.7%	– 2.0%	2	2
3	Honda	70,037	14.3%	– 8.2%	3	173,864	13.9%	– 5.5%	3	3
4	Daihatsu	62,491	12.7%	+ 24.3%	4	156,787	12.5%	+ 18.2%	4	4
5	Nissan	52,374	10.7%	– 0.1%	5	129,045	10.3%	– 3.2%	5	5
6	Mazda	18,557	3.8%	– 6.5%	6	43,501	3.5%	– 11.7%	6	6
7	Mitsubishi	16,419	3.3%	+ 30.1%	7	38,121	3.0%	+ 14.8%	7	7
8	Isuzu	9,917	2.0%	+ 7.2%	9	21,952	1.8%	+ 5.6%	9	10
9	Subaru	8,954	1.8%	– 32.6%	8	25,068	2.0%	– 21.6%	8	8
10	Lexus	6,062	1.2%	– 32.0%	10	18,603	1.5%	– 13.0%	10	9
11	Mercedes	5,249	1.1%	– 11.6%	11	11,792	0.9%	– 9.3%	11	11
12	Hino	4,039	0.8%	– 8.5%	12	9,713	0.8%	– 10.6%	12	13
13	Mitsubishi Fuso	3,994	0.8%	+ 15.4%	13	9,124	0.7%	+ 21.6%	13	14
14	BMW	3,728	0.8%	– 17.5%	14	7,273	0.6%	– 18.8%	14	12
15	Volkswagen	3,127	0.6%	– 29.4%	15	6,567	0.5%	– 33.5%	15	15
16	Audi	2,488	0.5%	– 1.2%	16	5,157	0.4%	– 2.0%	16	16
17	Mini	2,269	0.5%	– 1.5%	17	4,479	0.4%	– 6.0%	17	17
18	UD Trucks	1,716	0.3%	– 3.8%	18	3,617	0.3%	+ 0.4%	18	18
19	Volvo	1,534	0.3%	+ 5.9%	20	3,121	0.2%	+ 2.2%	19	19
20	Land Rover	980	0.2%	– 7.2%	21	2,007	0.2%	– 25.0%	21	22
21	Porsche	963	0.2%	– 32.5%	19	2,852	0.2%	– 12.5%	20	20
22	Jeep	793	0.2%	– 17.1%	24	1,565	0.1%	– 31.5%	22	21
23	Peugeot	654	0.1%	– 16.9%	22	1,549	0.1%	– 6.2%	23	23
24	BYD	625	0.1%	+ 88.8%	23	1,271	0.1%	+ 110.1%	24	25
25	Renault	533	0.1%	– 1.1%	25	996	0.1%	– 2.4%	25	27
26	Citroen	430	0.1%	+ 8.3%	27	748	0.1%	– 3.1%	27	26
27	Fiat	363	0.1%	– 3.5%	26	760	0.1%	– 15.5%	26	24
28	Alfa Romeo	248	0.1%	+ 143.1%	28	502	0.0%	+ 124.1%	28	28
29	Lamborghini	149	0.0%	+ 62.0%	30	279	0.0%	+ 32.9%	31	31
30	Hyundai	121	0.0%	+ 137.3%	31	291	0.0%	+ 120.5%	30	30
31	Ferrari	99	0.0%	– 33.6%	29	333	0.0%	– 0.6%	29	29
32	Maserati	81	0.0%	– 39.6%	35	152	0.0%	– 30.6%	32	32
33	Bentley	73	0.0%	+ 19.7%	36	125	0.0%	+ 14.7%	35	37
34	Scania	62	0.0%	– 8.8%	34	132	0.0%	– 3.6%	34	34
35	Chevrolet	54	0.0%	+ 22.7%	37	121	0.0%	+ 23.5%	36	41
36	Aston Martin	43	0.0%	+ 2.4%	38	101	0.0%	+ 3.1%	38	39
37	Cadillac	38	0.0%	– 46.5%	42	69	0.0%	– 53.7%	39	36
38	Alpina	30	0.0%	– 23.1%	32	137	0.0%	+ 98.6%	33	38
39	Jaguar	24	0.0%	– 79.1%	49	25	0.0%	– 84.6%	44	44
40	Abarth	23	0.0%	– 82.0%	39	68	0.0%	– 78.9%	40	33
41	DS	23	0.0%	– 61.0%	41	53	0.0%	– 60.2%	41	40
42	Ford	18	0.0%	+ 5.9%	40	52	0.0%	+ 20.9%	42	43
43	Rolls-Royce	16	0.0%	– 48.4%	33	111	0.0%	+ 11.0%	37	35
44	McLaren	9	0.0%	– 65.4%	43	39	0.0%	– 50.0%	43	42
45	Lotus	8	0.0%	– 57.9%	44	18	0.0%	– 78.6%	45	45
46	GMC	3	0.0%	+ 200.0%	48	4	0.0%	+ 0.0%	48	48
47	Dodge	2	0.0%	– 81.8%	45	8	0.0%	– 71.4%	46	46
48	Chrysler	1	0.0%	– 50.0%	47	3	0.0%	+ 0.0%	49	52
49	Morgan	1	0.0%	+ 0.0%	–	1	0.0%	– 50.0%	51	51
–	Others	2,546	0.5%	+ 101.4%	–	5,197	0.4%	+ 136.9%	–	–

Japan March 2026 – regular cars:

Pos	Model	Mar-26	/25	Feb	2026	/25	Pos	FY25
1	Toyota Yaris/Cross	13,607	– 17.4%	1	36,079	– 24.8%	1	1
2	Toyota Corolla/Cross	12,835	– 21.5%	3	31,752	– 28.9%	2	2
3	Toyota Sienta	11,674	– 7.7%	2	31,589	– 3.6%	3	3
4	Honda Freed	10,932	– 1.6%	5	26,487	– 4.1%	5	6
5	Toyota Raize	10,646	+ 43.9%	4	28,611	+ 29.0%	4	4
6	Honda Vezel	9,519	+ 16.8%	11	22,273	+ 14.1%	7	13
7	Nissan Note	9,169	– 8.4%	10	21,724	– 17.7%	8	10
8	Toyota Voxy	8,580	+ 16.6%	6	23,966	+ 19.5%	6	9
9	Toyota Noah	8,075	– 5.0%	9	21,403	– 1.9%	10	8
10	Nissan Serena	7,794	– 17.9%	8	21,281	– 9.0%	11	11
11	Toyota Aqua	7,738	– 18.8%	14	18,602	– 21.0%	13	12
12	Toyota RAV4	7,513	+ 193.4%	19	13,170	+ 86.0%	20	25
13	Toyota Alphard	6,462	– 21.5%	12	20,528	– 21.4%	12	7
14	Honda Fit	6,367	– 9.2%	20	13,687	– 8.2%	18	19
15	Toyota Roomy	6,336	– 15.3%	7	21,478	– 0.3%	9	5
16	Suzuki Jimny Wagon	6,151	+ 67.8%	13	18,367	+ 119.3%	14	21
17	Toyota Harrier	5,964	– 16.7%	15	15,825	– 14.9%	16	18
18	Honda StepWGN	5,804	– 16.1%	16	15,833	– 2.7%	15	15
19	Suzuki Solio	5,528	+ 9.6%	17	14,482	– 10.9%	17	17
20	Toyota Prius	5,228	– 46.3%	18	13,650	– 47.1%	19	14
21	Toyota Crown	4,287	– 27.2%	22	11,822	– 25.5%	21	16
22	Honda ZR-V	3,823	+ 40.9%	34	6,272	– 14.7%	32	32
23	Mitsubishi Delica D5	3,699	+ 34.1%	21	9,150	+ 27.9%	23	29
24	Mazda CX-5	3,617	+ 3.5%	25	8,830	+ 3.5%	24	28
25	Mazda2	3,530	+ 19.4%	28	7,006	– 3.2%	27	30
26	Toyota bZ4X	3,377	+ 9027.0%	30	7,098	+ 8250.6%	26	n/a
27	Nissan X-Trail	3,114	+ 10.9%	27	6,841	– 3.7%	28	34
28	Toyota Vellfire	2,922	+ 0.3%	26	8,629	– 2.1%	25	22
29	Nissan Leaf	2,514	+ 583.2%	41	5,065	+ 347.0%	35	n/a
30	Suzuki Xbee	2,348	+ 139.8%	29	6,626	+ 123.9%	30	38
31	Subaru Impreza	2,253	– 37.6%	31	6,775	– 25.8%	29	24
32	Subaru Forester	2,203	– 41.0%	24	6,503	– 19.6%	31	23
33	Daihatsu Rocky	2,182	+ 50.5%	35	5,300	+ 18.0%	34	37
34	Suzuki Swift	2,091	– 23.0%	32	5,440	– 29.1%	33	26
35	Toyota Land Cruiser W	1,917	– 51.3%	23	9,350	– 25.6%	22	20
36	Lexus NX350H	1,828	– 24.7%	36	4,679	– 30.4%	36	33
37	Mazda CX-30	1,664	– 8.2%	39	3,968	– 13.5%	40	40
38	Lexus LBX	1,614	– 31.6%	37	4,551	– 21.4%	38	31
39	Mazda3	1,459	– 4.3%	40	n/a	n/a	n/a	41
40	Honda WR-V	1,374	– 71.9%	33	4,657	– 57.4%	37	27
41	Mazda CX-60	1,298	– 23.1%	50	2,735	n/a	45	42
42	Subaru Levorg	1,289	– 36.7%	43	3,415	– 25.5%	41	39
43	Honda Civic	1,151	– 60.0%	38	4,035	– 35.1%	39	36
44	Mazda MX-5 (Roadster)	1,109	– 34.3%	44	2,837	n/a	43	43
45	Mitsubishi Outlander	1,095	– 2.8%	45	2,774	n/a	44	48
46	Suzuki Fronx	1,027	– 60.7%	42	3,208	– 41.9%	42	35
47	Honda CR-V	944	n/a	n/a	n/a	n/a	n/a	n/a
48	Toyota Hiace W	848	+ 40.2%	47	n/a	n/a	n/a	46
49	Subaru Rex	825	+ 255.6%	n/a	n/a	n/a	n/a	n/a
50	Daihatsu Thor	781	+ 13.0%	46	n/a	n/a	n/a	n/a

Japan March 2026 – kei cars:

Pos	Model	Mar-26	/25	Feb	2026	/25	Pos	FY25
1	Honda N-BOX	21,342	– 9.7%	1	56,383	– 4.2%	1	1
2	Suzuki Spacia	16,039	– 2.6%	2	44,528	– 5.4%	2	2
3	Daihatsu Move	14,690	+ 53.4%	3	36,623	+ 40.8%	3	4
4	Daihatsu Tanto	14,393	+ 19.8%	4	35,877	– 1.4%	4	3
5	Nissan Roox	11,768	+ 40.8%	5	30,619	+ 39.0%	5	7
6	Suzuki Hustler	9,225	+ 10.1%	6	24,249	– 1.8%	6	5
7	Mitsubishi Delica Mini/eK	8,353	+ 54.1%	8	19,171	+ 36.9%	7	8
8	Suzuki WagonR	6,792	+ 0.6%	7	17,335	– 10.8%	8	6
9	Daihatsu Mira	6,432	+ 9.4%	10	15,493	+ 0.1%	9	10
10	Nissan Dayz	5,433	+ 4.4%	9	13,793	– 0.2%	10	13
11	Suzuki Alto	5,235	+ 4.1%	11	13,698	– 14.4%	11	9
12	Daihatsu Taft	4,932	– 14.2%	12	12,575	– 22.9%	12	12
13	Honda N-WGN	2,906	– 9.3%	14	6,785	– 8.2%	14	14
14	Suzuki Jimny	2,683	– 47.8%	13	8,096	– 43.5%	13	11
15	Suzuki Every Wagon	2,094	– 0.3%	15	5,580	+ 2.0%	15	15
16	Mazda Flair Wagon	1,799	+ 5.6%	17	4,537	– 1.2%	17	18
17	Honda N-ONE	1,672	– 0.1%	16	4,796	+ 24.2%	16	16
18	Nissan Sakura	959	– 52.2%	18	2,381	– 60.7%	18	17
19	Toyota Pixis	902	+ 15.6%	19	2,254	+ 8.9%	19	19
20	Nissan Clipper Rio	852	+ 21.7%	21	2,037	+ 0.6%	21	21
21	Mazda Flair Crossover	765	+ 2.7%	22	1,785	– 14.6%	22	20
22	Daihatsu Copen	664	+ 83.4%	20	2,088	+ 90.0%	20	22
23	Subaru Stella	492	n/a	23	1,776	n/a	23	25
24	Mazda Flair	425	+ 145.7%	25	1,106	+ 59.1%	25	26
25	Mazda Carol	401	+ 27.3%	24	1,161	+ 21.3%	24	24
26	Subaru Chiffon	327	– 37.5%	28	696	– 56.7%	26	23
27	Subaru Pleo	176	– 38.5%	26	586	– 21.2%	27	27
28	Mazda Scrum Wagon	109	– 14.2%	30	263	– 28.5%	29	29
29	Mitsubishi eK Cross EV	104	– 24.1%	27	403	– 37.7%	28	28
30	Toyota Copen GR Sport	86	– 21.1%	29	262	+ 14.4%	30	30
31	Mitsubishi Town Box	67	– 34.3%	31	139	– 26.5%	31	31

Japan March 2026 – foreign models:

Pos	Model	Q1 2026	/24	Q4	FY25
1	Mini	4,479	– 6.0%	1	1
2	VW T-Cross	2,070	– 24.7%	5	3
3	VW Golf	1,904	– 49.1%	3	2
4	Mercedes GLB	1,633	+ 29.5%	6	7
5	Mercedes G-Class	1,618	– 13.1%	7	6
6	Mercedes GLC	1,560	– 17.9%	2	4
7	Audi A3	1,449	– 5.0%	4	5
8	Mercedes C-Class	1,196	+ 12.4%	15	12
9	Volvo S/V/XC60	1,145	– 10.0%	12	13
10	BMW 2 Series	1,100	+ 6.9%	10	9
11	Mercedes GLA	1,027	– 7.8%	13	14
12	Porsche Macan	1,026	n/a	n/a	n/a
13	BMW X3	1,008	– 1.2%	8	10
14	BMW 1 Series	1,006	– 33.9%	16	11
15	BMW X1	972	– 12.6%	9	8
16	Audi A5	950	+ 83.4%	14	17
17	Land Rover Defender 110	932	– 23.1%	n/a	18
18	VW T-Roc	894	n/a	n/a	21
19	Volvo XC40	883	– 19.7%	17	19
20	Mercedes E-Class	830	– 39.9%	20	16

Source: JADA, JMVA, JAIA