Path to 2027: How UN Tourism is Preparing for the International Year of Sustainable and Resilient Tourism

Tourism has always been about more than just moving from point A to point B; it is an industry of human connection, economic survival, and cultural preservation. However, as global challenges like climate change and geopolitical instability intensify, the sector is at a crossroads. Recognizing this, UN Tourism (formerly UNWTO) has officially launched its Road Map for the International Year of Sustainable and Resilient Tourism 2027.
Announced in early February 2026 following a key meeting in Madrid, this Road Map isn’t just a policy document—it’s a call to action. It marks the transition from “dialogue to delivery,” setting a structured three-year path to ensure that by 2027, tourism isn’t just surviving, but actively transforming the world for the better.
The Madrid Mandate: From Strategy to Action
The Road Map was warmly welcomed by the Committee on Tourism and Sustainability (CTS) during their 22nd meeting in Madrid. Led by UN Tourism Secretary-General Shaikha Al Nuwais, the organization emphasized that sustainability is not a destination, but a continuous evolution.
“Sustainability and resilience are not end goals,” Al Nuwais stated. “The International Year 2027 will allow us to support Member States in positioning tourism as a truly transformative sector within the post-2030 agenda.”
Key Pillars of the 2027 Strategy:
- Climate Action: Aligning with the Glasgow Declaration to halve emissions by 2030.
- Inclusive Growth: Ensuring tourism benefits reach women, youth, and persons with disabilities.
- Resilience: Building systems that can withstand future pandemics or economic shocks.
The Governance of Change: Who is Leading the Way?
The path to 2027 is not a solo journey. UN Tourism has established a robust governance framework to ensure every region has a voice.
- The Steering Committee: Composed of Member States, this group provides the strategic “compass” for the initiatives.
- The CTS (Committee on Tourism and Sustainability): Acting as the technical anchor, the CTS monitors how policies are translated into measurable outcomes on the ground.
- Regional Consultations: Broad input will be gathered through Regional Commission meetings in Africa, the Americas, Asia-Pacific, Europe, and the Middle East to ensure the “Road Map” respects local realities.
Why 2027 Matters: The Human Impact
For a local guide in the mountains of Peru or a small hotelier in the Maldives, 2027 represents a year of global advocacy for their livelihood. The UN General Assembly’s proclamation of this thematic year recognizes tourism as a cross-cutting sector that drives:
- Poverty Eradication: By creating decent jobs in rural and underserved areas.
- Cultural Preservation: Turning heritage into a sustainable economic asset.
- Nature Positivity: Shifting the industry from “consuming” nature to “restoring” it.
“The International Year offers a unique opportunity to translate shared understanding into more concrete and coordinated action,” noted William Rodríguez López, Chair of the CTS and Minister of Tourism of Costa Rica.
Measuring Success: The Move to Data-Driven Resilience
A central theme of the 2026-2027 work program is the Measurement of Sustainable Tourism (MST). UN Tourism aims to move beyond simple “visitor numbers” and instead track:
- Economic Value per Visitor: Are local communities actually seeing the money?
- Resource Use: Is the destination decoupling growth from environmental degradation?
- Social Wellbeing: Is tourism improving the quality of life for residents?
Timeline to the International Year 2027
| Phase | Key Milestone | Primary Focus |
| 2025-2026 | The Build-Up | Regional consultations and “Road Map” finalization. |
| Early 2027 | The Launch | Global opening events and policy declarations. |
| Late 2027 | The Impact Review | Measuring the shift toward regenerative travel models. |
| 2028 & Beyond | The Legacy | Integrating 2027 successes into the post-2030 Global Agenda. |
Export to Sheets
The Verdict: A Sector Ready for its “Golden Era”
The launch of this Road Map proves that the global tourism industry is no longer content with being a passive observer of world events. In 2026, the sector is taking the lead, using the “International Year 2027” as a benchmark for a new era of travel—one that is responsible, equitable, and inherently resilient.
As we look toward 2027, the message is clear: the future of travel isn’t just about where we go, but how we leave the places we visit.
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