The Mercedes CLA ranks #9 in Finland this month.

Yet more worries for new car sales in Finland at -5.1% year-on-year in January to just 5,374 units. Toyota (-7.4%) reclaims the brands top spot with 15.1% share vs. 11.2% in December, distancing Skoda (+9.8%) at 11.5% vs. 10% last month. Volvo (-1.3%) advances two ranks on last month to #4 whereas Volkswagen (-10.7%), leader in December, falls to #5. Tesla (+286.2%) compensates on a particularly low January 2025 result (-65.7%) and ranks inside the Top 10 at #9. Other great performers below include Seat (+500%), Smart (+295.2%), Mini (+100%), BYD (+98%) and Xpeng (+87.5%).

Over in the models charts, the Tesla Model Y (+550%) surges to pole position which is unusual for a quarter start. Selling exactly the same amount is the Toyota Yaris Cross (+14.5%), leader over the Full Year 2025. At #3, the Toyota bZ4X (+101.1%) posts a fantastic result and climbs onto the Finnish podium for the first time – and in the Top 10 for the first time also. The Nissan Qashqai (-35.1%) was #1 a year ago and pays it this month. Another excellent month for the Skoda Elroq (+1176.9%) celebrating one year in market with a 5th position. The good surprise of the month is the 9th place of the Mercedes CLA (+633.3%), inside the Top 10 for the 2nd month in a row after ranking #10 in December – making Finland the only market in the world where the CLA is in the Top 10. For its part the new Smart #5 continues to shine at #20 even though this is significantly below the #7 it reached last month. Finland remains the only market in the world where the #5 is met with success.

Previous post: Finland Full Year 2025: Toyota monopolises Top 4, Yaris Cross signs first win

One year ago: Finland January 2025: Nissan Qashqai signs first win in almost 6 years

Full January 2026 Top 30 brands and Top 35 models below.

Finland January 2026 – brands:

Pos	Brand	Jan-26	%	/25	Dec
1	Toyota	811	15.1%	– 7.4%	2
2	Skoda	617	11.5%	+ 9.8%	3
3	Volvo	521	9.7%	– 1.3%	5
4	Volkswagen	509	9.5%	– 10.7%	1
5	Kia	385	7.2%	– 1.8%	8
6	BMW	316	5.9%	– 8.9%	9
7	Mercedes	290	5.4%	+ 6.2%	7
8	Audi	264	4.9%	+ 11.4%	6
9	Tesla	224	4.2%	+ 286.2%	4
10	Ford	222	4.1%	– 3.1%	11
11	Nissan	195	3.6%	– 45.1%	15
12	BYD	101	1.9%	+ 98.0%	14
13	Renault	90	1.7%	+ 28.6%	16
14	Hyundai	86	1.6%	– 52.0%	12
15	Smart	83	1.5%	+ 295.2%	13
16	Suzuki	54	1.0%	– 26.0%	25
17	Cupra	50	0.9%	– 10.7%	22
18	Dacia	49	0.9%	– 42.4%	17
19	Peugeot	49	0.9%	– 70.1%	18
20	Seat	48	0.9%	+ 500.0%	30
21	Opel	47	0.9%	+ 2.2%	19
22	Subaru	46	0.9%	+ 2.2%	28
23	Mazda	35	0.7%	– 37.5%	21
24	Mitsubishi	34	0.6%	+ 9.7%	27
25	Polestar	30	0.6%	– 71.2%	10
26	Porsche	28	0.5%	– 24.3%	26
27	MG	27	0.5%	+ 42.1%	23
28	Mini	24	0.4%	+ 100.0%	n/a
29	Land Rover	23	0.4%	– 43.9%	29
30	Lexus	23	0.4%	– 54.9%	24
31	Citroen	22	0.4%	– 42.1%	20
32	Aion	15	0.3%	new	n/a
33	Xpeng	15	0.3%	+ 87.5%	n/a

Finland January 2026 – models:

Pos	Model	Jan-26	%	/25	Dec
1	Tesla Model Y	221	4.1%	+ 550.0%	1
2	Toyota Yaris Cross	221	4.1%	+ 14.5%	6
3	Toyota bZ4x	183	3.4%	+ 101.1%	n/a
4	Nissan Qashqai	170	3.2%	– 35.1%	17
5	Skoda Elroq	166	3.1%	+ 1176.9%	3
6	Toyota Yaris	165	3.1%	+ 5.1%	15
7	Skoda Enyaq	151	2.8%	– 6.2%	2
8	VW ID.4	134	2.5%	+ 65.4%	8
9	Mercedes CLA	132	2.5%	+ 633.3%	10
10	Kia Stonic	129	2.4%	+ 63.3%	26
11	Volvo EX40	127	2.4%	+ 164.6%	14
12	Volvo XC60	123	2.3%	– 23.1%	13
13	Toyota Corolla	111	2.1%	+ 0.0%	4
14	Toyota C-HR	95	1.8%	– 5.9%	18
15	VW T-Roc	92	1.7%	+ 130.0%	n/a
16	Kia EV3	79	1.5%	+ 6.8%	20
17	VW ID.7	78	1.5%	+ 13.0%	9
18	Skoda Octavia	77	1.4%	– 28.0%	19
19	Volvo EC40	77	1.4%	+ 185.2%	n/a
20	Smart #5	70	1.3%	new	7
21	Audi Q4	69	1.3%	+ 30.2%	11
22	Volvo EX30	64	1.2%	+ 8.5%	21
23	BMW i4	57	1.1%	+ 14.0%	23
24	Skoda Kamiq	57	1.1%	+ 67.6%	n/a
25	Ford Explorer	53	1.0%	+ 71.0%	n/a
26	Volvo V60	53	1.0%	– 53.1%	25
27	BYD Seal	52	1.0%	+ 85.7%	n/a
28	Skoda Kodiaq	50	0.9%	– 37.5%	29
29	Audi Q6	48	0.9%	– 22.6%	n/a
30	Seat Leon	47	0.9%	+ 683.3%	n/a
31	Ford Kuga	46	0.9%	– 20.7%	n/a
32	Kia Ceed	46	0.9%	– 33.3%	22
33	VW Golf	46	0.9%	– 46.5%	31
34	BMW iX1	41	0.8%	+ 115.8%	n/a
35	VW Tiguan	40	0.7%	– 64.6%	24
36	Suzuki Vitara	39	0.7%	– 4.9%	n/a

Source: AUT

Can’t Visit Mocha? Here’s Why Seiyun is the Next Big Destination You’re Missing

In a major development for Yemen’s tourism sector, Yemenia Airways has announced the resumption of flights to Seiyun, located in the Hadhramaut Governorate, a historic hub for travelers seeking to explore Yemen’s rich heritage. However, not all is smooth in the country’s tourism landscape, as the Houthis continue to block access to the coastal city of Mocha, a key tourist destination known for its coffee history and seaside beauty.

This contrasting situation shines a light on the current state of Yemen’s tourism, which, despite the challenges, still offers rich opportunities for travelers looking to experience the country’s natural and historical gems.

Seiyun: The Gateway to Yemen’s Rich Cultural Heritage

Seiyun, often referred to as the ‘Gateway to the Empty Quarter,’ is a city of historical significance, nestled within Yemen’s vast Hadhramaut Valley. Known for its well-preserved mudbrick architecture and proximity to the desert, Seiyun offers a glimpse into the past, with ancient buildings like the Seiyun Palace, the home of the sultans of the region. This is a key destination for those interested in history, culture, and architecture.

As Yemenia resumes flights to Seiyun, tourism to this region is expected to experience a boost. Travelers looking to explore Yemen’s diverse landscapes, including the rolling deserts, mountains, and valleys, will find Seiyun a perfect starting point. The city is also near several historic sites, such as the Al-Qatn Mosque and the ancient town of Shibam, often referred to as the “Manhattan of the Desert.” Its impressive mud skyscrapers, built centuries ago, have earned it UNESCO World Heritage status and are a must-see for anyone visiting the area.

For those eager to experience Yemen’s unique culture, Seiyun is home to a lively mix of local markets, where visitors can experience Yemeni crafts and traditional foods. The city is also a great base for venturing into the Hadhramaut Valley, home to a number of other captivating destinations, including the Al-Mahra Governorate with its beautiful beaches.

The Road to Mocha: Houthi Blockade Hampers Tourism Potential

In stark contrast, the city of Mocha—renowned for its role in the history of coffee production—is still off-limits due to the ongoing Houthi blockade. Mocha, located on the Red Sea coast, is famous for being the birthplace of Yemeni coffee, a product that has shaped the country’s economy and culture for centuries. The city’s coffee heritage is intertwined with the global coffee trade, and it remains an iconic symbol of Yemen’s agricultural excellence.

While Mocha’s coffee plantations and scenic coastal views have long been a draw for tourists, the continued blockade by Houthi forces means that many travelers are unable to experience its rich history. The area is not only important for coffee lovers but also for those interested in Yemeni culture and coastal tourism.

The importance of Mocha as a potential tourism destination cannot be overstated. The combination of its beautiful beaches, historical significance in the coffee trade, and proximity to the Red Sea makes it a perfect location for tourists seeking a more off-the-beaten-path experience. Unfortunately, the blockade has left this once-promising destination in limbo, significantly limiting its appeal to international visitors.

Tourism’s Role in Yemen’s Economic Future

Despite the challenges posed by political instability and the ongoing conflict, tourism remains an important aspect of Yemen’s economy. Regions like Seiyun, Hadhramaut, and even parts of the Red Sea coastline could contribute to the country’s recovery and future growth. The resumption of flights by Yemenia to Seiyun is a positive sign, signaling potential growth in the sector if other key areas, like Mocha, become accessible again.

In addition to Seiyun, Yemen’s other untouched treasures—such as the Socotra Archipelago, famous for its unique flora and fauna—hold immense potential for eco-tourism and adventure travelers. These destinations offer opportunities for nature enthusiasts and cultural explorers to engage with a world that few have experienced.

A Bright Future for Yemen’s Tourism?

The tourism industry in Yemen still faces significant hurdles due to ongoing conflict, travel restrictions, and the political situation. However, destinations like Seiyun offer a glimpse of the country’s potential to attract visitors. With a focus on key historical sites, natural landscapes, and rich cultural traditions, Yemen’s tourism could flourish once stability returns to more regions.

While the Houthi blockade on Mocha presents a challenge to tourism in the short term, it also highlights the importance of peace and access to these regions. The international tourism community’s interest in Yemen remains strong, and with proper restoration of stability and infrastructure, Yemen could once again emerge as a leading cultural destination in the Arabian Peninsula.

Exploring Yemen’s Rich Tourism Potential

For travelers eager to explore Yemen’s cultural and natural heritage, Seiyun offers an exciting glimpse into the country’s past and future. The resumption of flights is an encouraging step, but the full tourism potential of Yemen is still waiting to be realized. With ongoing challenges in places like Mocha, the road to a thriving tourism industry in Yemen remains difficult, but not impossible.

Yemen’s tourism future hinges on the restoration of peace and accessibility, as well as the world’s willingness to engage with the country’s hidden treasures. Seiyun is an excellent starting point for those who want to explore the real Yemen, but the full experience of the country’s diverse offerings requires broader stability across regions.

The post Can’t Visit Mocha? Here’s Why Seiyun is the Next Big Destination You’re Missing appeared first on Travel And Tour World.