China Cultural and Tourism Gala 2026 Promotes Cultural Tourism Growth in Guangdong and Yangjiang with Twenty-Hour Livestream, Boosting its Digital Tourism Growth

The China Media Group and Yangjiang City are launching a significant new event on the Zoom app. Participants are to celebrate the 2026 China Cultural and Tourism Gala (Spring Festival Special) and recently received a virtual Zoom invitation to a nearly 20 hour livestream. The event contains promotional material in celebration the 2026 Spring Festival with travel instructions to the Festival to 2026 Spring Festival in China.
The event will be located in Yangjiang, Guangdong. The purpose of the event will be to promote a more extensive collection of commercially available travel packages for China during the spring season. As a travel guide to the Spring Festival in China, the event is a tool for the promotion and sales of tickets for culturally themed travel packages to participants outside of China.
Guangdong’s Role in the Growth of China’s Cultural Tourism
The 2026 China Cultural and Tourism Gala highlights the cultural richness of Guangdong Province, which plays a central role in China’s cultural tourism growth. With segments such as “Have fun in Guangdong”, “Let’s celebrate the Chinese New Year in Guangdong”, and “Please visit Yangjiang during the Chinese New Year”, the event emphasizes the province’s cultural heritage and tourism potential, making it a key player in China’s booming tourism sector. The live broadcast offers an opportunity to explore scenic spots, traditional festivals, and regional tourism activities, all of which contribute to Guangdong’s growing position as a major tourism hub.
The event features representatives from all 21 prefecture-level cities in Guangdong and 9 cities from 8 other provinces, all coming together to promote their cultural tourism resources. This collaboration between provinces is a reflection of the growing trend of cultural tourism across China, where local governments and tourism agencies are increasingly focusing on leveraging their unique cultural and historical assets to boost tourism.
Digital Tourism: Expanding Reach and Engagement
One of the most significant aspects of the 2026 China Cultural and Tourism Gala is its use of digital technology to promote cultural tourism growth. The event’s nearly 20-hour livestream allows audiences from around the world to experience China’s cultural offerings from the comfort of their homes. Through virtual tours, interactive segments, and live performances, viewers can explore remote and diverse cultural destinations without physically traveling, highlighting the expanding role of digital tourism in shaping the future of global travel.
This digital format reflects the shift towards more interactive, online experiences in the tourism industry. As more travelers turn to virtual tourism before booking their real-world trips, this gala exemplifies how digital platforms are making it easier for global audiences to discover and engage with Chinese culture, fostering long-term interest in visiting these destinations.
Interactive Livestream Events: A New Way to Experience Cultural Tourism
The 2026 China Cultural and Tourism Gala offers a host of interactive features designed to increase engagement with the audience and promote cultural tourism. The “Guangdong Goods Fair” and the “National Cultural Tourism Showcase” provide online shopping opportunities, allowing viewers to purchase local products directly from the livestream. These products represent the diversity of China’s cultural heritage, from Spring Festival goods to regional specialties, which are important not only for the local economy but also for cultural tourism as tourists often seek authentic products when visiting a new place.
The event also includes a variety of traditional folk performances, such as the lion dance and Chaozhou-Shantou Yingge dance, alongside displays of intangible cultural heritage and cultural-creative products. These performances and showcases help increase visibility for traditional art forms, encouraging both domestic and international tourists to explore China’s living culture when they visit.
Yangjiang: Highlighting Coastal Charm and Cultural Tourism
As the host city, Yangjiang is a focal point of the gala, offering a virtual tour of the city’s coastal attractions and rich cultural heritage. Yangjiang’s status as the “Hometown of Chinese Kites” and a “Lacquerware Hub” is an example of how local traditions can become major contributors to cultural tourism growth. Through the livestream, viewers are taken on a virtual stroll along Hailing Island and visit the Maritime Silk Road Museum of Guangdong, both of which highlight the area’s historical and cultural significance.
By showcasing Yangjiang’s intangible cultural heritage—from traditional kite-making to the intricate craftsmanship of lacquerware—the event demonstrates how preserving cultural practices can simultaneously drive tourism and contribute to economic development. This is a critical aspect of cultural tourism growth, as tourists increasingly seek authentic experiences that connect them with a region’s history and culture.
Cultural Tourism Growth: A Key Focus for China’s Future
The 2026 China Cultural and Tourism Gala is a reflection of China’s broader cultural tourism growth strategy, which focuses on leveraging digital platforms and interactive media to reach new audiences and expand the tourism sector. Cultural tourism is becoming an increasingly vital part of China’s economy, as the country seeks to highlight its rich heritage and make it accessible to travelers worldwide. The event’s success in combining virtual engagement with real-world tourism activities sets the stage for future growth in the sector.
By integrating technology with traditional cultural elements, the gala offers a glimpse into the future of tourism, where digital tools play an essential role in promoting destinations, enhancing visitor engagement, and fostering sustainable growth in the tourism industry. As more global travelers look for immersive cultural experiences, China’s efforts to enhance its cultural tourism offerings will likely continue to attract significant attention on the international stage.
Shaping the Future of Cultural Tourism in China
The 2026 China Cultural and Tourism Gala shows how cultural tourism gets refined in China. Integrating traditional shows, virtual tours, and immersive e-commerce, the gala innovatively promotes international interest in Chinese cultural tourism. It shows China’s ability to be a leading destination for cultural tourism in the digital era.
The event marks a pivotal moment in the digitization of tourism, successfully piquing interest in cultural tourism while expanding its audience. Demonstrating how to connect modern digital tourism with the tourism and culture of a region, the gala provides a template for future refinement of China’s cultural tourism, focusing on innovation, accessibility, and worldwide participation, to grow.
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