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Hungary January 2026: Toyota at record 17.5% share, places Yaris Cross at #1 for the first time
The Toyota Yaris Cross is the most popular vehicle in Hungary in January.
New passenger car sales in Hungary drop a painful -9.2% year-on-year in January to 8,287 units. The brands ranking is completely reshuffled. Toyota (+36.3%) is a distant leader with a record 17.5% share, distancing Skoda (-35.4%) in total freefall and BMW (+35.1%) brilliantly scoring its first ever Hungarian podium finish. Volkswagen (-24.3%) and most strikingly Suzuki (-55.3%) both implode and round out The Top 5. Dacia (+49.7%), Hyundai (+45.8%) and Nissan (+40.8%) also stun but itβs BYD (+97.1%) that delivers the biggest gain near the top, although it is down 6 spots on December to #13. Chinese Chery breaks into the Top 15 at #14 while Omoda and Jaecoo make their way into the Top 25.
The Toyota Yaris Cross (+253.2%) scores its first ever Polish win with an impressive 5.4% share vs. 1.9% over the Full Year 2025. The Nissan Qashqai (+85.5%) follows with a freefalling Skoda Octavia (-42.6%) closing out the podium. The Hyundai Tucson (+148%) surges to #4 while the Toyota Corolla (+20.4%) is up to #6. Leader last year, the Suzuki S-Cross (-51.9%) falls to #5 while the Suzuki Vitara (-49.7%) is down to #7. Excellent performance also by the Toyota C-HR (+44.9%) at #8 and the VW T-Roc at #9 vs. #25 over FY2025. The BMW X5 manages a stunning month at #18.
Previous post: Hungary Full Year 2025: Suzuki S-Cross signs third win in past four years
One year ago: Hungary January 2025: Ford and Tourneo Custom stun in market up 13%
Full January 2026 Top 25 brands and Top 20 models below.
Hungary January 2026 β brands:
| Pos | Brand PC only | Jan-26 | % | /25 | Dec |
| 1 | Toyota | 1,450 | 17.5% | + 36.3% | 2 |
| 2 | Skoda | 659 | 8.0% | β 35.4% | 3 |
| 3 | BMW | 612 | 7.4% | + 35.1% | 9 |
| 4 | Volkswagen | 533 | 6.4% | β 24.3% | 5 |
| 5 | Suzuki | 522 | 6.3% | β 55.3% | 1 |
| 6 | Nissan | 511 | 6.2% | + 40.8% | 6 |
| 7 | Hyundai | 455 | 5.5% | + 45.8% | 10 |
| 8 | Mercedes | 438 | 5.3% | + 7.9% | 14 |
| 9 | Ford | 437 | 5.3% | β 39.5% | 12 |
| 10 | Kia | 395 | 4.8% | β 39.2% | 8 |
| 11 | Audi | 250 | 3.0% | + 3.7% | 18 |
| 12 | Dacia | 217 | 2.6% | + 49.7% | 4 |
| 13 | BYD | 205 | 2.5% | + 97.1% | 7 |
| 14 | Chery | 199 | 2.4% | n/a | n/a |
| 15 | CitroenΒ | 188 | 2.3% | n/a | n/a |
| 16 | Volvo | 133 | 1.6% | β 34.8% | 17 |
| 17 | Lexus | 112 | 1.4% | n/a | n/a |
| 18 | Opel | 97 | 1.2% | + 10.2% | 11 |
| 19 | Peugeot | 94 | 1.1% | β 33.3% | n/a |
| 20 | Renault | 86 | 1.0% | β 61.1% | 13 |
| 21 | Omoda | 85 | 1.0% | new | n/a |
| 22 | Jaecoo | 72 | 0.9% | new | n/a |
| 23 | MG | 62 | 0.7% | n/a | 19 |
| 24 | Tesla | 58 | 0.7% | n/a | 16 |
| 25 | Cupra | 57 | 0.7% | n/a | n/a |
Hungary January 2026 β models:
| Pos | Model | Jan-26 | % | /25 | Dec |
| 1 | Toyota Yaris Cross | 445 | 5.4% | + 253.2% | 7 |
| 2 | Nissan Qashqai | 371 | 4.5% | + 85.5% | 8 |
| 3 | Skoda Octavia | 308 | 3.7% | β 42.6% | 3 |
| 4 | Hyundai Tucson | 305 | 3.7% | + 148.0% | 12 |
| 5 | Suzuki S-Cross | 275 | 3.3% | β 51.9% | 1 |
| 6 | Toyota Corolla | 230 | 2.8% | + 20.4% | 26 |
| 7 | Suzuki Vitara | 227 | 2.7% | β 49.7% | 2 |
| 8 | Toyota C-HR | 200 | 2.4% | + 44.9% | 6 |
| 9 | VW T-Roc | 200 | 2.4% | n/a | 42 |
| 10 | Kia Sportage | 179 | 2.2% | + 1.7% | 27 |
| 11 | Toyota Corolla Cross | 149 | 1.8% | β 5.1% | 13 |
| 12 | Ford Kuga | 130 | 1.6% | β 2.3% | 18 |
| 13 | Nissan Juke | 126 | 1.5% | n/a | n/a |
| 14 | Citroen C3 Aircross | 124 | 1.5% | n/a | n/a |
| 15 | Toyota Yaris | 115 | 1.4% | n/a | 19 |
| 16 | Toyota Aygo X | 113 | 1.4% | n/a | n/a |
| 17 | Dacia Duster | 104 | 1.3% | β 8.0% | 4 |
| 18 | BMW X5 | 99 | 0.8% | n/a | n/a |
| 19 | Toyota RAV4 | 98 | 1.2% | β 58.3% | 48 |
| 20 | Ford Tourneo Custom | 96 | 1.2% | β 74.6% | 24 |
Source: Dataforce, many thanks to Csaba
