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South Korea February 2026: Tesla breaks records, Kia PV5 up to #4

10 March 2026 at 08:16

The Kia PV5 is up to a record 4th place in South Korea in February.

The South Korean new vehicle market is down a harsh -7.3% year-on-year in February to 122,874 units. Indeed if foreign manufacturers are euphoric at +34.6% to 22.1% share, local carmakers sink -14.8% to 77.9% of the market. Year-to-date, thanks to a strong January sales are up 2% to 243,320 including 195,179 locals (-3.9%) and 48,141 foreigners (+35.9%).

For the 2nd month in a row, Kia (-8.6%) is above sister brand Hyundai (-14.7%) and cements its YTD dominance with 35% share vs. 33.5%. Tesla (+254.1%) is the performer of the month, breaking its records for ranking (#3) and share (6.4%). Genesis (-32.1%) is in complete freefall at #4 and falls to its lowest volume in almost 6 years: since March 2020. BMW (+0.6%) and Mercedes (+14.1%) follow, both defying the negative market while KG Mobility (+38.3%) surges ahead but drops one spot on last month to #7. Audi (+62.7%), Toyota (+27.3%) and Volkswagen (+20.2%) also shine while newcomer BYD is down two ranks on January to #12.

Looking at the domestic models ranking, the Kia Sorento (-15.2%) remains in 2nd place, followed this time by the Hyundai Porter (-10.4%) and Sonata (-3.2%). The surprise of the month is the 4th place of the new Kia PV5, up 23 ranks on last month and now #16 year-to-date vs. #45 over the Full Year 2025. The Hyundai Grandeur (-28.2%) rounds out the Top 5 in paltry fashion. The rare gainers this month are almost all BEVs and include the Hyundai Ioniq 9 (+867.4%), Ioniq 5 (+120.6%) and Kia EV3 (+53.7%).

Foreign models data will be uploaded when made available to us.

Previous month: South Korea January 2026: Kia topples Hyundai to #1, monopolises podium

One year ago: South Korea February 2025: Kia monopolises podium again but Hyundai #1

Full February 2026 Top 31 All brands and Top 55 All local models below.

South Korea February 2026 – brands:

Pos	Brand	Feb-26	%	/25	Jan	2026	%	/25	Pos	FY25
1	Kia	42,066	34.2%	– 8.6%	1	85,195	35.0%	+ 0.9%	1	2
2	Hyundai	40,066	32.6%	– 14.7%	2	81,603	33.5%	– 3.1%	2	1
3	Tesla	7,868	6.4%	+ 254.1%	8	9,834	4.0%	+ 341.6%	6	6
4	Genesis	6,942	5.6%	– 32.1%	3	15,613	6.4%	– 18.0%	3	3
5	BMW	6,313	5.1%	+ 0.6%	4	12,583	5.2%	+ 2.9%	4	4
6	Mercedes	5,322	4.3%	+ 14.1%	5	10,443	4.3%	+ 23.5%	5	5
7	KG Mobility	3,701	3.0%	+ 38.3%	6	6,888	2.8%	+ 38.4%	7	8
8	Renault Korea	2,000	1.6%	– 59.0%	7	4,239	1.7%	– 43.3%	8	7
9	Lexus	1,113	0.9%	– 16.8%	9	2,577	1.1%	+ 4.6%	9	10
10	Volvo	1,095	0.9%	+ 4.7%	11	2,132	0.9%	+ 2.5%	11	9
11	Audi	991	0.8%	+ 62.7%	12	1,838	0.8%	+ 97.8%	12	12
12	BYD	957	0.8%	new	10	2,304	0.9%	#DIV/0!	10	16
13	GM Korea	909	0.7%	– 38.7%	13	1,641	0.7%	– 39.2%	13	11
14	Toyota	793	0.6%	+ 27.3%	15	1,415	0.6%	+ 34.4%	14	14
15	Volkswagen	600	0.5%	+ 20.2%	18	817	0.3%	+ 30.1%	17	18
16	Mini	510	0.4%	– 5.2%	16	1,077	0.4%	+ 39.5%	16	15
17	Porsche	494	0.4%	– 29.7%	14	1,196	0.5%	– 11.2%	15	13
18	Land Rover	386	0.3%	– 12.7%	17	610	0.3%	– 20.5%	18	17
19	Polestar	243	0.2%	+ 242.3%	27	270	0.1%	+ 55.2%	19	20
20	GMC	123	0.1%	+ 485.7%	22	185	0.1%	+ 428.6%	21	30
21	Jeep	102	0.1%	– 8.1%	19	219	0.1%	– 5.2%	20	21
22	Peugeot	79	0.1%	+ 97.5%	24	112	0.0%	+ 43.6%	24	24
23	Ford	66	0.1%	– 83.2%	21	130	0.1%	– 82.9%	22	19
24	Bentley	40	0.0%	+ 53.8%	25	68	0.0%	+ 88.9%	26	27
25	Honda	23	0.0%	– 92.3%	20	127	0.1%	– 73.3%	23	22
26	Cadillac	23	0.0%	– 8.0%	23	73	0.0%	+ 43.1%	25	25
27	Rolls-Royce	17	0.0%	+ 30.8%	30	28	0.0%	+ 40.0%	29	31
28	Lincoln	15	0.0%	– 87.4%	28	38	0.0%	– 85.0%	28	23
29	Ferrari	13	0.0%	– 53.6%	26	40	0.0%	– 33.3%	27	28
30	Lamborghini	4	0.0%	– 88.6%	29	25	0.0%	– 73.1%	30	26
31	Maserati	0	0.0%	– 100.0%	31	0	0.0%	– 100.0%	31	29
–	Total local manufacturers	95,684	77.9%	– 14.8%	–	195,179	80.2%	– 3.9%	–	–
–	Total foreign manufacturers	27,190	22.1%	+ 34.6%	–	48,141	19.8%	+ 35.9%	–	–
–	Total market	122,874	100.0%	– 7.3%	–	243,320	100.0%	+ 2.0%	–	–

South Korea February 2026 – local models:

Pos	Model	Feb-26	/25	Jan	2026	/25	Pos	FY25
1	Kia Sorento	7,693	– 15.2%	1	16,081	– 2.7%	1	1
2	Hyundai Porter	4,634	– 10.4%	12	7,954	– 6.5%	8	8
3	Hyundai Sonata	4,436	– 3.2%	5	9,579	+ 16.7%	3	11
4	Kia PV5	3,967	new	27	4,993	new	16	45
5	Hyundai Grandeur	3,933	– 28.2%	6	8,949	– 20.0%	5	5
6	Kia Sportage	3,800	– 42.1%	2	9,815	– 25.2%	2	4
7	Kia Carnival	3,712	– 52.0%	3	8,990	– 34.9%	4	3
8	Hyundai Avante	3,628	– 42.4%	4	8,872	– 24.6%	6	2
9	Kia EV3	3,469	+ 53.7%	30	4,206	+ 56.6%	19	22
10	Kia Ray	3,241	– 24.4%	8	7,687	– 5.8%	9	12
11	Hyundai Ioniq 5	3,227	+ 120.6%	40	3,541	+ 130.2%	22	26
12	Hyundai Palisade	3,081	– 19.8%	7	8,075	+ 26.9%	7	6
13	Hyundai Tucson	2,972	– 37.2%	9	7,241	– 13.5%	10	10
14	Hyundai Kona	2,876	+ 28.7%	13	6,039	+ 38.0%	12	19
15	Hyundai Santa Fe	2,679	– 47.2%	11	6,058	– 38.8%	11	7
16	Kia Bongo	2,607	– 20.5%	17	5,032	– 11.7%	15	17
17	Kia EV5	2,524	new	29	3,371	new	24	49
18	Genesis G80	2,247	– 44.2%	14	5,240	– 22.4%	13	13
19	Kia K5	2,175	– 13.1%	15	4,927	– 3.1%	17	16
20	Genesis GV70	2,090	– 24.0%	16	4,792	– 12.7%	18	18
21	Kia EV4	1,874	new	36	2,270	new	31	34
22	Hyundai Staria	1,781	– 40.7%	19	4,109	– 25.1%	20	15
23	Hyundai Ioniq 9	1,751	+ 867.4%	42	1,975	+ 991.2%	32	33
24	Genesis GV80	1,689	– 36.1%	18	4,075	– 23.6%	21	20
25	Hyundai Ioniq 6	1,571	+ 354.0%	41	1,816	+ 407.3%	33	42
26	Renault Korea Grand Koleos	1,474	– 64.1%	24	3,137	– 49.0%	27	14
27	Kia Seltos	1,430	– 70.0%	10	5,128	– 43.7%	14	9
28	KGM Musso	1,393	new	26	2,516	new	29	44
29	Kia K8	1,384	– 43.7%	20	3,519	– 26.0%	23	21
30	Kia Niro	1,378	+ 61.4%	22	3,369	+ 136.4%	25	27
31	Hyundai Casper	1,171	– 9.4%	25	2,299	+ 3.6%	30	24
32	Kia Morning	1,141	+ 49.2%	21	3,228	+ 43.5%	26	25
33	Hyundai Bus/Truck	1,122	– 12.5%	23	2,891	+ 29.3%	28	23
34	Kia EV6	1,000	– 9.1%	43	1,214	+ 3.6%	37	30
35	KGM Musso EV	842	new	33	1,369	new	36	37
36	Chevrolet Trax Crossover	771	– 31.2%	32	1,378	– 33.5%	35	29
37	Hyundai Venue	532	– 23.7%	28	1,423	+ 2.3%	34	28
38	KGM Actyon	511	+ 43.9%	31	1,143	+ 37.2%	38	35
39	Genesis G90	509	– 18.9%	34	998	– 15.6%	39	36
40	KGM Tivoli	500	+ 16.3%	39	867	+ 19.9%	40	41
41	Hyundai Nexo	467	+ 88.3%	49	552	+ 102.9%	44	39
42	Renault Korea Arkana	336	+ 29.2%	38	705	+ 32.5%	42	40
43	Kia Tasman	328	new	37	704	new	43	32
44	KGM Torres	301	– 48.0%	35	728	– 35.3%	41	31
45	Hyundai ST1	205	+ 2.0%	52	230	+ 10.6%	49	55
46	Genesis G70	169	+ 4.3%	50	252	– 6.3%	48	50
47	Renault Korea Scenic E-Tech	150	new	44	357	new	45	59
48	Kia Bus/Special	149	+ 29.6%	46	284	+ 31.5%	46	46
49	Chevrolet Trailblazer	138	– 54.3%	47	259	– 48.3%	47	48
50	Genesis GV60	122	+ 662.5%	54	140	+ 677.8%	53	58
51	Kia EV9	113	+ 28.4%	51	153	+ 22.4%	52	53
52	Kia K9	81	– 50.6%	45	224	– 22.0%	50	54
53	KGM Rexton New Arena	77	– 18.9%	48	164	– 19.6%	51	57
54	KGM Torres EVX	77	– 82.5%	53	101	– 77.7%	54	52
55	Renault Korea Filante	40	new	–	40	new	55	–
56	Chevrolet Colorado	0	– 100.0%	55	4	– 83.3%	56	63

Source: KAIDA

Women entrepreneurs driving the Middle East forward

My Startup World – Everything About the World of Startups!

By:My Startup World Staff

6 March 2026 at 10:34

International Women’s Day 2026 arrives amid a period of geopolitical tension, economic recalibration, and rapid technological transformation in the Middle East. Yet even against this backdrop, women entrepreneurs across the region are not only building companies—they are redefining leadership, challenging entrenched norms, and proving that resilience is not just a trait but a strategic advantage. Their journeys reflect a region in motion, one where opportunity is expanding but structural barriers persist. Through their voices, a powerful narrative emerges: women are not waiting for change—they are creating it.

Rawan Baddour, Co-Founder of Zest

Rawan Baddour, Co‑Founder of Zest, has always believed that preparation and hard work—not gender—shape entrepreneurial success. She resists viewing her journey through a gendered lens, arguing that doing so risks limiting ambition. For her, the founders who inspire most are those who focus on what they are building and how consistently they push themselves to evolve. Yet she acknowledges that the region’s ecosystem still has structural gaps, particularly in early‑stage funding where informal networks often determine access. While regulatory progress and increased female representation in investment circles have opened new doors, she stresses that transparency in how capital moves is essential. When evaluation criteria are clear and structured, the quality of the idea—not the founder’s connections—becomes the deciding factor.

Felicia Agmyren, Founder & Managing Partner of REX Real Estate

Felicia Agmyren, Founder and Managing Partner of REX Real Estate, sees empathy, deep listening, and collaborative leadership as the strengths that have shaped her success in the UAE. These qualities have helped her understand clients deeply, build trust, and create long-term value. She notes that the region has made meaningful progress, with greater visibility for women founders, stronger institutional support, and more inclusive networks. Yet she believes funding remains uneven and senior mentorship limited, especially in high-growth sectors. For Felicia, the most impactful change would be ensuring transparent, performance-based access to capital. When evaluation criteria are consistent and merit-driven, strong businesses thrive regardless of gender—accelerating innovation and economic growth across the region.

Uma Shankari, Managing Director of Luckystar Computers

For Uma Shankari, Managing Director of Luckystar Computers, entrepreneurship has been a journey defined by ambition, courage, and unwavering family support. While some viewed her decision to start a business as a challenge, she saw it as a calling. Her family’s belief in her abilities—later strengthened by her husband’s encouragement—became the foundation of her confidence. Being a woman in business has taught her resilience, emotional intelligence, and the ability to balance multiple responsibilities without losing focus. She sees the Middle East evolving rapidly, with governments championing entrepreneurship and digital transformation creating new opportunities for women. Yet she believes access to venture capital remains the biggest barrier. Equal, structured, and transparent funding processes, she argues, would unlock the full potential of women founders and accelerate the region’s economic diversification.

Ananda Shakespeare, Founder and CEO of Shakespeare Communications

Ananda Shakespeare, Founder and CEO of Shakespeare Communications, has seen firsthand how being a woman shapes the entrepreneurial journey in the Middle East. Many private workplaces in the UAE still lack women‑friendly environments, with men dominating leadership and entire teams. Finding herself as the only woman in meetings, offices, or even lifts highlighted how deeply gender imbalance persists. These experiences strengthened her resolve to build her own path—one where women are not outliers but leaders. She also believes the rise in female founders is partly driven by workplaces that don’t fully support women’s needs. While angel investing exists, structured support for expat women remains limited. If she could change one thing, it would be significantly increasing investment in female‑led startups, because targeted funding has the power to unlock growth and enable women to empower one another across the region.

Anna Skigin, Founder & CEO, Frank Porter

Anna Skigin, Founder and CEO of Frank Porter, speaks candidly about navigating a male‑dominated industry where she was often underestimated or not taken seriously. Rather than discouraging her, these moments fueled her determination to excel and prove her competence. She believes her greatest strength lies in her ability to see situations differently, make emotionally intelligent decisions, and avoid ego-driven leadership. Anna acknowledges that the region’s startup ecosystem is shifting, with more visibility for women founders and stronger support networks emerging. However, she emphasizes that access to funding—especially at later stages—remains uneven. Informal networks still tend to favor men, and representation among investors is limited. For her, improving access to capital for women-led startups would create long-term, systemic change, allowing talent—not gender—to determine opportunity.

Subela Bhatia, Founder and Managing Director at Imperium Middle East

Subela Bhatia, Founder and Managing Director at Imperium Middle East, describes her entrepreneurial journey as one built on strategic thinking, resilience, and the belief that leadership does not need to mirror traditional norms to be effective. In fields like cybersecurity, data analytics, and workforce development, she has learned that long‑term trust and relationship-building matter more than transactional wins. As a woman in tech, she has often faced perception challenges rather than capability gaps, requiring her to repeatedly prove her expertise. Subela sees significant progress driven by government initiatives, advisory networks, and women-led communities. Yet she believes deep‑tech funding, visibility beyond women-only platforms, and cultural mindset shifts in technical domains remain critical areas for improvement. Redirecting institutional capital toward performance-based investment in women-led tech companies, she argues, would unlock transformative impact across the region.

Ola Sinno, co-founder of Spill the Bean

For Ola Sinno, Co‑Founder of Spill the Bean, entrepreneurship in the Middle East has been a journey of strengthening resilience, self-belief, and the ability to hold her ground in financial and operational discussions. She believes women bring emotional intelligence, long-term thinking, and community-centered leadership—qualities that build sustainable businesses rather than short-lived ventures. Ola sees encouraging shifts in the ecosystem, with more women launching scalable companies and incubators opening their doors more widely. Yet she stresses that visibility must translate into real capital access. Women founders, she says, do not need symbolic support—they need fair evaluation and equal opportunity to scale. She believes that normalizing flexible, outcome-based work structures would significantly support women balancing entrepreneurship with family responsibilities, creating a more sustainable and inclusive ecosystem.

Cheryl King, Founder and CEO of King & Co PR

Cheryl King, Founder and CEO of King & Co PR, believes her entrepreneurial journey has been shaped more by relationships and networks than by gender. While being a woman in tech brings visibility, she credits her success to the strong connections she has built across the Middle East and the UK. Cheryl sees growing institutional support for women founders, particularly in the UAE and Saudi Arabia, where government-backed accelerators and funding initiatives are expanding opportunities. However, she notes that progress is still needed in late-stage funding and board-level representation within high-growth technology companies. For her, sustained access to capital, mentorship, and government-backed growth initiatives are essential to strengthening the region’s entrepreneurial landscape. Supporting women-led networks, she adds, is vital to ensuring that strong ideas—regardless of gender—can scale and contribute meaningfully to the region’s economic future.

Women entrepreneurs across the Middle East are building companies in a time of heightened uncertainty, yet their determination remains unwavering. Even as the region grapples with geopolitical conflict and economic volatility, these founders continue to innovate, lead, and push boundaries with remarkable clarity and courage. Their stories reveal a powerful truth: resilience is not merely a response to adversity—it is a catalyst for transformation. As the Middle East charts its path forward, women entrepreneurs are not only participating in the region’s evolution; they are shaping it. Their leadership, vision, and refusal to be limited by circumstance are driving a new era of inclusive, sustainable, and future-ready entrepreneurship.

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