Samsung has announced that it will enter the 2026 World IT Show in Seoul to showcase its Galaxy S26 series, Galaxy Buds 4 series, Galaxy XR series, and other products. The event kicks off on April 22 to April 24, 2026.

Samsung has installed Spatial Signage, a glasses-free 3D screen, at the entrance of its exhibition hall to provide guidance on products and the experience program for each section. The exhibition also includes Micro RGB for visitors to experience the immersive picture quality.

Electronics

A dedicated space will showcase the Galaxy S26 series with an upgraded camera and Galaxy AI features. Visitors are allowed to test the camera quality with the main and telephoto cameras. People can also test the Super Steady with Horizontal Lock for super stable video recording.

Visitors can check the upgraded photo assist to edit images with generative AI and view the result on a large display in the exhibition area.

Furthermore, Samsung is hosting a special AI session, “Galaxy AI Live Show,” to help people understand the Galaxy AI features that come with the Galaxy S26 series. The show consists of two segments – Creative Show to walk through creative and editing features. The privacy show will focus on security features such as call screening and privacy display.

Additionally, the Galaxy Buds 4 will demonstrate high-quality sound, and the Galaxy XR has a dedicated section for an on-site XR experience.

Gaming zone

A Cross-Platform Zone will enable visitors to enjoy top games on Galaxy S26 Ultra, Galaxy Tab S11 series tablets, Galaxy Book 6 series PCs, OLED smart TVs, and Odyssey gaming monitors.

Samsung’s Gaming Section at the 2026 World IT Show

Additionally, the FreeStyle+ AI portable projector and Vision AI companion are coming to Samsung TVs.

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Samsung Art Store has launched 22 art collections by Tamara de Lempicka, a Polish painter and preeminent artist of the Art Deco movement, renowned for her highly polished, glamorous, and sensual portraits of aristocrats, celebrities, and wealthy socialites.

Her art style fuses classical tradition with machine-age modernism. It is often described as “soft cubism”, bridging the gap between decorative and the fine arts.

The latest collection on the Samsung store includes the iconic Autoportrait from 1927, a self-portrait painted in Paris and commissioned by the German fashion magazine Die Dame to celebrate women’s independence.

Another art is St. Moritz, which depicts a skier, likely her muse Ira Perrot, embodying 1920s liberation. The painting is recognized for its vibrant red sweater, which contrasts with a geometric alpine landscape.

“At the heart of Tamara de Lempicka’s work is a powerful sense of identity, elegance, and modernity,” said Marisa de Lempicka, President of the Tamara de Lempicka Estate. “It is important for us to continue sharing that vision in ways that resonate with contemporary audiences. This collaboration with Samsung Art Store enables her work to enter new spaces.”

“Tamara de Lempicka’s work has a timeless quality that feels especially relevant as Art Deco comes back into focus,” said Marta Di Gioia, Curator for Samsung Art Store Europe.

The newest Tamara de Lempicka art collection is now available on Samsung Art Store for Frame TV lineup, Neo QLED, Micro RGB, Micro LED, and OLED TVs.

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Samsung Electronics is seeing massive progress with the Harman audio unit, which is becoming a core pillar of Samsung’s automotive electronics business. According to reports, this subsidiary has recorded 15 trillion won ($10.1 billion) of sales in just 10 years after Samsung’s acquisition.

In 2025, Harman reached 15.7833 trillion won from sales, with an operating profit of 1.5311 trillion won, marking a record high. Compared to this, the company had 7.1034 trillion won in 2017. So, its sales revenue has doubled in the past decade.

Samsung acquired Harman in November 2016 and finalized all of the acquisition process in March 2017 for 9.4 trillion (about $8 billion), which was the largest merger and acquisition of a foreign firm by a South Korean company at that time.

Since then, Samsung has integrated Harman in all of its electronics products, including home appliances, smartphones, semiconductors, telecom devices, smart TVs, and electronics. However, the most notable application was Smart Car’s cockpit and in-car audio systems.

The Korean tech giant is planning to put more investment in the audio business to improve its technologies. In December, Harman acquired ZF’s ADAS division in Germany for 1.5 billion euros to harness an autonomous driving smart camera module.

It also purchased Marvell’s audio brand for 500 billion won. The next plan in line is to invest 131.18 million euros in Hungary to improve Harman’s automotive production base and set up a research and development center for autonomous driving software and hardware.

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Samsung continues to lead the U.S. customer choices for TVs, soundbars, monitors, and solid-state drives (SSDs), according to data by Circana. The leading consumer behaviour analyst underscores Samsung’s dominance in a diverse range of products and technologies.

So, how is Samsung doing this?

The company continues to launch new products in the market. It currently offers various screen sizes and soundbars based on consumer requirements. Here is the list of product lineups available for U.S. consumers.

• 2026 Mini LED TV lineup
• Large screen TVs with up to 115-inch size
• The Frame lineup
• The Terrace lineup
• 2026 OLED TVs
• Q-Series Soundbars
• Music Studio speakers

Monitors

Its latest monitors are gamer-friendly, with a wide view and high-quality visuals. The 2026 Odyssey gaming monitor lineup brings 3d, 6K glasses-free display for a whole new viewing experience.

The existing G8 series is now expanding with 32-inch 6K resolution and 27-inch 5K resolution models. On the other hand, the 32-inch version offers 4K resolution with a 240Hz refresh rate. Meanwhile, the 27-inch Odyssey G6 monitor has a 1,042Hz monitor for those who want something immersive.

Storage

That’s not it, the 9100 Pro series SSD brings unmatched performance with PCIe 5.0, offering twice the transfer speed compared to the predecessor. Users can choose up to 8TB of storage to build a massive library of files and store games in one place.

Ease of access is what makes them even more buyer-friendly, making it more preferable among customers.

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One UI 8.5 beta saga continues, and we now have our hands on the latest software with new Galaxy S26 AI features, expanding to previous Galaxy devices. Samsung has kept this update under development since the release of its latest Galaxy S-series flagship. However, the new update has revealed the newest additions before all public devices could explore them.

Here are the Galaxy 26 AI features coming to Samsung smartphones found in the recent One UI 8.5 update.

• Call screening
• Richer Insights (Now brief)
• Creative Studio (New version of Photo Assist)
• Creative Studio AI wallpapers generator
• Audio eraser for real-time audio
• Better photo assist
• AI Select on

Call Screening

An AI assistant will answer the phone call and ask the caller who they are and why they’re calling. This helps to deflect calls from unknown numbers and spammers.

It’s available inside the Phone app > Call settings > Call screening. You can set it to auto-screen calls and change language and voices.

Now Brief

Samsung’s so-called daily AI briefing feature is getting the “Get richer insights” addition in the settings. You have to share a ton of your personal data with Google to get rich insights that you might not need.

Creative Studio

The drawing assist feature is renamed to the Creative Studio. It has a revamped user interface and improved tools for creating new images from a sketch, photo, image, or text.

AI wallpaper

With the new creative studio app, you get access to more AI-supported wallpaper creation inside the AI section of the Wallpapers settings.

Generating wallpapers with the Creative Studio tool in One UI 8.5

Audio eraser

Samsung is bringing real-time audio eraser capability for apps like YouTube. These expanded controls help you to reduce background noise in live-streams and help you to focus on the voice that matters.

Photo Assist

Samsung has released a new photo assist improvement, allowing you to write down the edits to apply them to a specific area. For example, you can remove a car from the image by typing “remove the white car”. You can also add something from an image and ask the AI to blend it into the scene.

AI Select

One UI 8.5 now gives you another way to access AI select by touching and holding the Edge panel handle.

Conclusion

There you have it, folks, these are the new Galaxy S26 series AI features, do you think Samsung has included all of them with One UI 8.5 for previous-gen devices?

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Samsung has confirmed the feature rollout that caused the Galaxy S25 users to create a massive outrage against the phone maker.

The latest One UI 8.5 beta comes with the call screening feature. Once enabled, a call assistant will answer calls and ask the caller who they are and why they’re calling. Users will see what the caller and the AI say on the screen even if they don’t answer the call. However, users can pick up the call at any time or switch to a text call instead.

To enable it, you should go to the phone app, and then settings, followed by Call screening at the top of the menu.

That’s a good feature, and it improves the calling experience for those who don’t want to talk to everyone. Samsung’s first call screening with the Galaxy S26 series, attracting previous-gen Galaxy S-series users.

Among these, the Galaxy S25 owners were pretty vocal about their device support. However, Samsung’s community moderator in Korea denied the feature’s backward compatibility. This was enough to generate a legitimate criticism. One, which the company cannot escape.

Users alleged that the company wants to keep new AI features limited to the S26 series, its latest release. This community-wide criticism spread to social media and was covered by media outlets.

As a result, Samsung has to change its decision and confirmed that the call screening feature, along with other AI capabilities, will be released for Galaxy S25 and other flagships with One UI 8.5. Though a stable rollout date is missing, the controversial feature is now available for beta testers. And soon, it will be available for all Galaxy S25 devices.

To conclude, if Samsung had plans to give this feature to Galaxy S25 and other devices, it should’ve announced it via community moderators without forcing users to outrage.

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It’s been a week since Samsung rolled out the 9th One UI 8.5 beta for Galaxy S25 beta testers, but some users from the U.S. reported that the update was delayed for their phones.

Samsung released the 9th beta for testers in South Korea, India, UK, and Germany. The software package includes two new additions – AirDrop file transfer support for Quick Share and three new camera filters. These two are accompanied by new bug fixes and improvements for user experience.

While many have been exploring the latest software update to find new AI features from the Galaxy S26 series, some of the users from the U.S. had a hard time finding the latest beta itself.

A few of those reached out to me on my X account, asking about the status of the 9th beta release. At first, it was strange to see that the beta was not delivered to those users. Second, these test firmwares have been distributed to all beta participants in these eligible markets since the very beginning.

Where is 9th One UI 8.5 beta software for the Galaxy S25 series for US owners?

— Matt Maier (@mattma43) April 14, 2026

Some of these users asked Samsung customer care service to get the rollout status update. Instead, they received information about the stable rollout and not the 9th beta. This is a good thing that we somehow got to know about the final release date.

Eventually, the latest beta took around a week to reach the U.S. Yet, the question remains unanswered: why did it take a week?

Meanwhile, we can speculate on something in this matter. Samsung has different firmware to validate before final rollout. Among the 9 beta software updates, the biggest feature upgrade could be the AirDrop support. It’s possible that Samsung stayed extra cautious over its release and delayed the rollout for the U.S. users but we can’t be so sure about that.

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Samsung has stretched the One UI 8.5 beta longer than expected, but its 10th beta could be the final piece of the puzzle that users have been searching for a while.

Began in December, the beta program has seen 9 software updates. A big feature pack rollout is still missing. Specifically, Samsung has been fixing bugs and optimizing the software with a few releases.

Some of the users accused the company of delaying the rollout so it can keep the newest AI features for the Galaxy S26 series. For now, that seems true because One UI 8.5 for the Galaxy S25 series is missing these new additions. In other words, Samsung is buying time to get these features included in the next update. Either way, Samsung just kept delaying the final rollout. However, the 10th beta could be different.

It’s reported that the 10th One UI 8.5 beta may pave the way for new AI features for the Galaxy S25 series. Specifically, call screen, improved Audio Eraser, and more. Connecting the dots, Samsung has nothing left to do with the beta program except for adding these new AI features. In fact, it’s done with the testing phase already. So, it’s time to close the program and get things started with One UI 9.

It’s also expected that this could be the final beta software before the stable update. The closest we can anticipate this rolling out is next week.

Early reports suggest that Samsung may release the stable update for all Galaxy S25 series users as early as April 30, starting with the home ground. It will expand to other countries from that day onwards.

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Consumer Reports magazine has ranked the Galaxy S26 Ultra its top-evaluated smartphone in the U.S., and one of its features has earned special praise in the tally.

This S-series phone has earned a total of 88 points for performance, reliability, and consumer satisfaction. It was followed by iPhone 16 Pro Max and 17 Pro Max alongside Galaxy S25 Ultra with 86 points. The phone has received a complete 5 in seven categories, including display, camera quality, battery, durability, and user experience.

The report found that the phone’s 6.9-inch display doesn’t stop it from offering the longest battery life. According to the test, the S26 Ultra served 51 hours and 30 minutes of power backup. That puts the phone at the top of the 29 other devices that entered the test.

Similar to Samsung, Consumer Reports also evaluates the battery life in its lab. It uses a robotic finger to perform different tasks to simulate a consumer’s average use cases. Some of these tasks are taking pictures, making calls, browsing the internet, using social media, and so on.

Compared to this, Samsung only shares battery performance results for video playback, which lasts 31 hours in the latest phone. An identical battery life to the S25 Ultra.

Samsung has been using this same battery capacity for the past five generations of S-series Ultra phones, and the S26 Ultra is the sixth generation.

Many users have noticed Samsung restricting this upgrade at a time when smartphones’ batteries are climbing higher than ever before. Yet, it is shown that Samsung is relying on its deep software optimizations to provide optimum power battery life. For example, each new Snapdragon processor is more power-efficient than the last. That helped to simplify the tasks and their power consumption.

Despite featuring the same old battery, the Galaxy S26 Ultra has earned this praise for its on-device optimizations that help users to get a long user experience.

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Sometimes small tweaks become a major upgrade, and that’s the case with the battery background removal option in One UI 8.5, improving the visibility factor.

The battery is the primary power source for a smartphone. The One UI, similar to every other phone software, brings a battery indicator icon that shows the remaining power level. With One UI 7, Samsung revamped this battery indicator, turned it horizontal, and added interesting animations.

Besides this change, the core feature remains the same. You can enable or disable the battery percentage in both cases. However, One UI 7 made it look better.

Coming to the latest update, One UI 8.5 has only one mode – battery percent inside the horizontal pill shape icon. Or,  you can now remove the background and go solo with numbers only. So, I tried the second way for over a week, and I realized that this option should have been enabled from day one.

By removing the battery icon background, you see large numbers. This scenario improves the visibility and provides a cleaner status bar. On top of that, Samsung has tailored this new version with charging and low battery scenarios. All of that with the same animations as before.

To remove the battery background, go to Settings > Notifications > Status bar > Show battery background.

The new battery icon background removal feature is available for the One UI 8.5 software, which will soon be released for eligible devices. If you want to remove the battery icon, go to the Good Lock app’s Quickstar module and explore all of its customizations.

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While the price of existing smartphones is going up, Samsung is launching some good offers on its flagship phones. In the latest edition, the company is giving away a $300 discount for anyone who buys the Galaxy S25 Ultra.

This is the first time the phone has dropped below the $1,000 range. That said, the base model, after discount, starts at $999, over the $1,299 launch price. On the other hand, the 512GB version now costs $1,119, reduced from $1,419. And the 1TB version slashed to $1,359 from $,1659.

$300 discount on all Galaxy S25 Ultra variants in the U.S.

It is available in all colors, including Titanium Jadegreen, Jetblack, Pinkgold, Black, Gray, Silverblue, and Whitesilver.

In comparison, the 256GB version of the Galaxy 26 Ultra starts at $1,099, down from $1,299. The rest of the models have a $200 discount. Samsung has this discount, in case you want to grab the S26 Ultra instead of its predecessor. However, if you seek to save extra, you should definitely opt for the S25 Ultra.

The S25 Ultra still has one of the most competitive flagship camera experiences. The Design includes a titanium frame, which is degraded to an aluminum frame in the latest generation. The phone retains the slightly boxy look, and it sits well in the hand. It has seven OS updates and 7 years of security update pact just like the new device.

Its performance comes from the Snapdragon 8 Elite chipset, running all of your favorite apps and games without any compromises.

Besides the $300 off, Samsung is also offering over $580 trade-in credit to swap your previous device with a new Galaxy S25 Ultra. Moreover, you can check-in up to 40% discount on smartwatch and smart audio devices.

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