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New Zealand March 2026: Toyota Hilux leads the way, Dongfeng Box lands at #12
The Dongfeng Box has a great start in New Zealand.
New light vehicle sales in New Zealand soar 25.1% year-on-year in March to 14,910 units, leading to a Q1 volume up 12.5% to 36,910. In the detail, passenger cars gain 19.4% to 10,063 sales while light commercials shoot up 38.9% to 4,847. Toyota (+8.6%) canβt match the flying market and holds 18.7% share vs. 18% so far this year. Ford (+31.3%) manages an excellent score at #2 unlike Mitsubishi (-14.1%) at #3. BYD (+221.9%) is up 3-fold year-on-year to #4 and 5.8% share, thatβs a new ranking record eclipsing its previous best of #5 reached in December 2023 and June 2025. Tesla is up 271% to #8 and Dongfeng ranks #14 with 2.3% share.
Over in the models charts, the Toyota Hilux (+76.7%) gets a big new generation boost and claims the top spot for the first time since last July. The Ford Ranger (+46.1%) is relegated to 2nd place but holds onto the #1 ranking YTD. The Tesla Model Y surges to third place with 3.2% share, its best ranking since topping the charts outright in September 2023. The Mitsubishi Triton (-15.2%) and Nissan Navara (+6.5%) ensure there are four pickup trucks inside the March Top 5. The Toyota Hiace (+115.3%), Hyundai Tucson (#7), Toyota Corolla Cross (+65.9%) and MG ZS (+50.8%) also shine below. Finally the Dongfeng Box makes a splash at #12 and 1.7% for its first full month of sales.
Previous month: New Zealand February 2026: Hyundai Tucson and Nissan Navara impress
One year ago: New Zealand March 2025: Ford Ranger claws back on top, BYD Shark 6 at #13
Full March 2026 Top 25 brands and Top 25 models below.
New Zealand March 2026 β brands:
| Pos | Brand | Mar-26 | % | /25 | Feb | 2026 | % | /25 | Pos | FY25 |
| 1 | Toyota | 2,792 | 18.7% | + 8.6% | 1 | 6,660 | 18.0% | β 9.1% | 1 | 1 |
| 2 | FordΒ | 1,451 | 9.7% | + 31.3% | 2 | 3,954 | 10.7% | + 31.2% | 2 | 2 |
| 3 | Mitsubishi | 1,125 | 7.5% | β 14.1% | 3 | 3,334 | 9.0% | + 1.8% | 3 | 3 |
| 4 | BYD | 866 | 5.8% | + 221.9% | 8 | 1,701 | 4.6% | + 85.3% | 6 | 10 |
| 5 | Kia | 719 | 4.8% | β 15.5% | 4 | 2,452 | 6.6% | + 2.9% | 4 | 4 |
| 6 | Nissan | 697 | 4.7% | + 3.7% | 5 | 1,820 | 4.9% | + 21.9% | 5 | 7 |
| 7 | MG | 538 | 3.6% | + 33.2% | 7 | 1,391 | 3.8% | + 20.5% | 7 | 9 |
| 8 | Tesla | 538 | 3.6% | + 271.0% | n/a | n/a | n/a | n/a | n/a | 18 |
| 9 | Suzuki | 505 | 3.4% | + 24.1% | 10 | 1,190 | 3.2% | β 10.0% | 9 | 5 |
| 10 | Hyundai | 482 | 3.2% | + 57.0% | 6 | 1,296 | 3.5% | + 65.9% | 8 | 8 |
| 11 | GWM | 421 | 2.8% | + 43.2% | 12 | 1,082 | 2.9% | + 20.0% | 11 | 11 |
| 12 | Mazda | 420 | 2.8% | β 2.8% | 9 | 1,174 | 3.2% | + 7.8% | 10 | 6 |
| 13 | Honda | 411 | 2.8% | β 25.9% | 11 | 923 | 2.5% | β 22.2% | 12 | 12 |
| 14 | Dongfeng | 336 | 2.3% | new | n/a | n/a | n/a | new | n/a | 56 |
| 15 | Chery | 261 | 1.8% | new | 13 | 668 | 1.8% | new | 13 | 23 |
| 16 | Isuzu | 194 | 1.3% | + 34.7% | 15 | 527 | 1.4% | + 7.6% | 15 | 16 |
| 17 | BMW | 181 | 1.2% | β 13.4% | 18 | 498 | 1.3% | β 6.9% | 18 | 17 |
| 18 | Land Rover | 180 | 1.2% | + 50.0% | 24 | 0 | 0.0% | β 100.0% | n/a | 22 |
| 19 | Jaecoo | 178 | 1.2% | + 165.7% | n/a | 0 | 0.0% | β 100.0% | n/a | 24 |
| 20 | Lexus | 175 | 1.2% | + 10.1% | 19 | 426 | 1.2% | + 5.2% | 20 | 19 |
| 21 | Mercedes | 174 | 1.2% | + 1.8% | 16 | 504 | 1.4% | β 8.9% | 17 | 15 |
| 22 | Subaru | 168 | 1.1% | β 20.0% | 14 | 518 | 1.4% | β 14.2% | 16 | 14 |
| 23 | Volkswagen | 152 | 1.0% | β 21.2% | 17 | 494 | 1.3% | β 24.3% | 19 | 13 |
| 24 | LDV | 147 | 1.0% | + 32.4% | n/a | 265 | 0.7% | β 9.9% | n/a | 20 |
| 25 | Audi | 134 | 0.9% | + 1.5% | 23 | 326 | 0.9% | + 17.7% | n/a | 21 |
New Zealand March 2026 β models:
| Pos | Model | Mar-26 | % | /25 | Feb | 2026 | % | /25 | Pos | FY25 |
| 1 | Toyota Hilux | 1,182 | 7.9% | + 76.7% | 6 | 1,696 | 4.6% | β 10.0% | 2 | 3 |
| 2 | Ford RangerΒ | 1,036 | 6.9% | + 46.1% | 1 | 2,485 | 6.7% | + 39.1% | 1 | 2 |
| 3 | Tesla Model Y | 480 | 3.2% | n/a | n/a | n/a | n/a | n/a | n/a | 22 |
| 4 | Mitsubishi Triton | 414 | 2.8% | β 15.2% | 9 | 907 | 2.5% | β 9.8% | 6 | 7 |
| 5 | Nissan Navara | 408 | 2.7% | + 6.5% | 3 | 1,224 | 3.3% | + 70.9% | 4 | 9 |
| 6 | Toyota Hiace | 338 | 2.3% | + 115.3% | 8 | 853 | 2.3% | + 102.6% | 8 | 10 |
| 7 | Hyundai Tucson | 304 | 2.0% | n/a | 2 | 877 | 2.4% | n/a | 7 | 15 |
| 8 | Toyota RAV4 | 295 | 2.0% | β 58.2% | 4 | 1,305 | 3.5% | β 46.6% | 3 | 1 |
| 9 | MG ZS | 279 | 1.9% | + 50.8% | 10 | 727 | 2.0% | + 33.6% | 12 | 12 |
| 10 | Toyota Corolla Cross | 277 | 1.9% | + 65.9% | 13 | 762 | 2.1% | + 76.4% | 11 | 20 |
| 11 | Mitsubishi ASX | 270 | 1.8% | β 25.8% | 5 | 1,070 | 2.9% | + 14.7% | 5 | 4 |
| 12 | Dongfeng Box | 260 | 1.7% | new | n/a | n/a | n/a | n/a | n/a | Β β |
| 13 | Nissan X-Trail | 254 | 1.7% | + 86.8% | 16 | n/a | n/a | n/a | n/a | 23 |
| 14 | Mitsubishi Outlander | 251 | 1.7% | β 28.7% | 12 | 819 | 2.2% | β 17.5% | 9 | 5 |
| 15 | Kia Sportage | 249 | 1.7% | n/a | 14 | 565 | 1.5% | n/a | 14 | 21 |
| 16 | GWM Haval H6 | 232 | 1.6% | + 82.7% | 20 | 558 | 1.5% | + 54.6% | 15 | 17 |
| 17 | BYD Shark 6 | 220 | 1.5% | + 30.2% | 26 | 403 | 1.1% | β 25.2% | n/a | 14 |
| 18 | Ford Everest | 195 | 1.3% | + 18.2% | 7 | 766 | 2.1% | + 55.1% | 10 | 6 |
| 19 | Kia Seltos | 187 | 1.3% | β 36.6% | 11 | 662 | 1.8% | β 29.6% | 13 | 8 |
| 20 | Mitsubishi Eclipse Cross | 168 | 1.1% | n/a | 24 | 417 | 1.1% | n/a | 20 | n/a |
| 21 | Toyota Corolla | 159 | 1.1% | β 27.4% | n/a | n/a | n/a | n/a | n/a | 13 |
| 22 | Suzuki Swift | 156 | 1.0% | β 17.0% | 17 | 479 | 1.3% | β 22.0% | 18 | 16 |
| 23 | Suzuki Fronx | 144 | 1.0% | new | n/a | n/a | n/a | new | n/a | n/a |
| 24 | Jaecoo J7 | 143 | 1.0% | new | n/a | n/a | n/a | new | n/a | n/a |
| 25 | Toyota Yaris Cross | 140 | 0.9% | n/a | 18 | 556 | 1.5% | n/a | 16 | 11 |
| 26 | Mazda CX-5 | 135 | 0.9% | β 23.3% | 23 | 416 | 1.1% | β 3.5% | 21 | 19 |
Source: MIA
