Iceland April 2026: Mitsubishi, Renault, Peugeot shine in market off -28.6%

4 May 2026 at 08:59

The Mitsubishi Colt lands at #7 in Iceland in April.

New car sales in Iceland drop a harsh -28.6% year-on-year in April to just 1,033. However thanks to a stunning Q1 result (+54.3%), the year-to-date tally after 4 months is still in frank positive at +21.9% to 4,516. This month Toyota (-27.5%) takes the lead of the brands charts despite match the market’s fall. It distances Kia (-67.6%), which is still leader year-to-date.

Suzuki (+88.9%) and even more strikingly Mitsubishi (+971.4%) brave the gloomy context to post sensations gains. Renault (+614.3%) and Peugeot (+166.7%) also show great health in the remainder of the Top 10. BYD (-5.6%) is the best-selling Chinese brand at #9, followed by Xpeng (+8%) at #11. Tesla is off -68% to #13.

Model-wise, the Kia Sportage returns to the top spot it holds year-to-date, followed by the Toyota Yaris and Mitsubishi Outlander. The Renault Trafic and Suzuki Vitara round out the Top 5 ahead of the Suzuki Swift and a new entry: the Mitsubishi Colt, a rebadge of the Renault Clio. Notice also the Opel Frontera at #11, the Smart #5 at #13 and the BYD Sealion 7 at #17.

Previous month: Iceland March 2026: Tesla and Model Y on top, Xpeng up to #5

One year ago: Iceland April 2025: Kia Sportage distant leader, Dacia Bigster in Top 10

Full April 2026 Top 39 All brands and Top 20 models below.

Iceland April 2026 – brands:

Pos	Brand	Apr-26	%	/25	Mar	2026	%	/24	Pos	FY25
1	Toyota	158	15.3%	– 27.5%	4	416	9.2%	– 11.7%	3	3
2	Kia	106	10.3%	– 67.6%	2	654	14.5%	– 3.3%	1	1
3	Suzuki	85	8.2%	+ 88.9%	6	153	3.4%	– 14.5%	8	7
4	Mitsubishi	75	7.3%	+ 971.4%	13	159	3.5%	+ 1666.7%	7	20
5	Skoda	64	6.2%	– 46.7%	7	134	3.0%	– 37.1%	11	6
6	Renault	50	4.8%	+ 614.3%	19	123	2.7%	+ 261.8%	15	19
7	Mercedes	43	4.2%	– 8.5%	18	124	2.7%	– 3.9%	13	11
8	Peugeot	40	3.9%	+ 166.7%	22	72	1.6%	+ 50.0%	16	17
9	BYD	34	3.3%	– 5.6%	10	146	3.2%	+ 121.2%	9	8
10	Hyundai	30	2.9%	– 77.8%	16	503	11.1%	+ 101.2%	2	5
11	Xpeng	27	2.6%	+ 8.0%	5	137	3.0%	+ 80.3%	10	13
12	Opel	26	2.5%	+ 2500.0%	35	31	0.7%	+ 210.0%	25	29
13	Tesla	24	2.3%	– 68.0%	1	402	8.9%	+ 1.0%	4	2
14	Smart	24	2.3%	+ 2300.0%	24	59	1.3%	+ 742.9%	19	27
15	Weinsberg	24	2.3%	n/a	–	24	0.5%	n/a	29	34
16	Volvo	21	2.0%	– 51.2%	20	69	1.5%	– 43.9%	18	9
17	Leapmotor	19	1.8%	new	17	69	1.5%	new	17	45
18	Audi	17	1.6%	– 15.0%	25	41	0.9%	– 31.7%	22	15
19	FAW Hongqi	16	1.5%	+ 45.5%	21	26	0.6%	+ 30.0%	26	32
20	Mazda	15	1.5%	+ 200.0%	34	38	0.8%	– 35.6%	23	22
21	Polestar	15	1.5%	+ 400.0%	23	36	0.8%	+ 44.0%	24	23
22	Volkswagen	14	1.4%	– 39.1%	14	52	1.2%	+ 0.0%	21	12
23	Benimar	14	1.4%	+ 27.3%	–	14	0.3%	– 6.7%	35	33
24	Land Rover	12	1.2%	– 81.3%	11	128	2.8%	– 10.5%	12	10
25	BMW	10	1.0%	+ 0.0%	12	54	1.2%	+ 12.5%	20	18
26	Lexus	9	0.9%	+ 12.5%	26	25	0.6%	– 43.2%	27	25
27	KGM/Ssangyong	9	0.9%	+ 50.0%	31	19	0.4%	– 24.0%	32	16
28	MG	8	0.8%	+ 100.0%	9	162	3.6%	+ 1250.0%	6	24
29	Ford	8	0.8%	– 38.5%	28	23	0.5%	– 45.2%	30	21
30	Honda	8	0.8%	+ 0.0%	30	20	0.4%	– 39.4%	31	26
31	Capron	8	0.8%	n/a	–	8	0.2%	n/a	37	38
32	Nissan	4	0.4%	– 89.2%	3	124	2.7%	– 3.9%	14	14
33	JAC	4	0.4%	n/a	29	8	0.2%	n/a	36	58
34	Subaru	3	0.3%	+ 0.0%	15	24	0.5%	+ 14.3%	28	30
35	Porsche	3	0.3%	– 25.0%	32	14	0.3%	– 48.1%	34	31
36	Ineos	2	0.2%	n/a	33	6	0.1%	+ 500.0%	38	40
37	Randger	2	0.2%	+ 100.0%	–	2	0.0%	– 33.3%	42	43
38	Dacia	1	0.1%	– 99.3%	8	392	8.7%	+ 74.2%	5	4
39	LMC	1	0.1%	n/a	39	2	0.0%	n/a	41	46

Iceland April 2026 – models:

Pos	Model	Apr-26	%	Mar	2026	%	Pos	FY25
1	Kia Sportage	51	4.9%	2	465	10.3%	1	3
2	Toyota Yaris	47	4.5%	n/a	99	2.2%	11	14
3	Mitsubishi Outlander	46	4.5%	10	140	3.1%	6	32
4	Renault Trafic	46	4.5%	n/a	115	2.5%	8	41
5	Suzuki Vitara	41	4.0%	7	79	1.7%	16	16
6	Suzuki Swift	40	3.9%	9	66	1.5%	20	17
7	Mitsubishi Colt	29	2.8%	n/a	29	0.6%	33	–
8	Toyota C-HR	29	2.8%	18	63	1.4%	21	34
9	Toyota Yaris Cross	27	2.6%	16	98	2.2%	13	29
10	Toyota bZ4X	25	2.4%	13	83	1.8%	14	35
11	Opel Frontera	24	2.3%	n/a	27	0.6%	36	54
12	Kia Xceed	20	1.9%	4	80	1.8%	15	n/a
13	Smart #5	20	1.9%	n/a	49	1.1%	23	n/a
14	Skoda Elroq	19	1.8%	n/a	41	0.9%	25	19
15	Skoda Kamiq	19	1.8%	15	39	0.9%	27	33
16	Skoda Kodiaq	19	1.8%	n/a	21	0.5%	43	12
17	BYD Sealion 7	17	1.6%	n/a	73	1.6%	19	18
18	Kia EV3	17	1.6%	n/a	29	0.6%	34	7
19	Tesla Model Y	17	1.6%	1	287	6.4%	3	1
20	Peugeot 3008	16	1.5%	n/a	27	0.6%	35	48

Source: Manufacturers

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