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Yesterday β€” 9 February 2026Main stream

Switzerland January 2026: BMW X1 secures first pole position

9 February 2026 at 06:36

The BMW X1 is the best-selling vehicle in Switzerland in January.

It’s a shy start of the year for the Swiss new car market at -5.1% year-on-year in January to 14,207 registrations. 4Γ—4 sales drop -6% to 7,124 and 50.8% share vs. 51.3% a year ago. Petrol sales sink -22.2% to 2,975 and 21.2% share vs. 25.8% last year while diesel is down -28.5% to 873 and 6.2% share vs. 8.3% in January 2025. In contrast HEVs are up 1.4% to 5,557 and 39.6% share vs. 37%, PHEVs soar 26.1% to 1,709 and 12.2% share vs. 9.2% but BEVs disappoint at +0.1% to 2,913 and 20.8% share vs. 19.7% a year ago.

Over in the brands ranking, BMW (-20.2%) snaps the lead despite a harsh year-on-year loss (the carmaker broke its share record a year ago). This is the first time since April 2025 that BMW is the best-selling brand in Switzerland. Volkswagen (-0.3%) is relegated to 2nd place 31 units below. Skoda (-5.4%) and Mercedes (-2.9%) follow with Toyota (+24.1%) excelling at #5. Below Audi (-14.4%), struggling, the rest of the Top 10 all register positive results. Volvo (+23.4%) is the most dynamic ahead of Kia (+9.9%), Dacia (+3.4%) and Renault (+0.4%). Further down, Citroen (+33.3%) stands out at #15 vs. #24 in December.

Model-wise, after the BMW X3 signed its first win a year ago, it’s now the turn of the BMW X1 (+17.7%) to do the same thing, even though it only holds 1.9% share as Switzerland is the most fragmented market in the world. The Skoda Kodiaq (-10.8%) is up 11 spots on December to #2 despite falling hard. The Toyota Yaris (+36.6%) is up 21 to #3, the BMW X3 (-27.2%) up 30 to #4 and the Renault Clio (+229.3%) up 78 to #5. Leader over the Full Year 2025, the VW Tiguan (-20.1%) is down to #6 for the month. Notice also the new Skoda Elroq ranking #10.

Previous post: Switzerland Full Year 2025: First win for the VW Tiguan

One year ago: Switzerland January 2025: BMW breaks share record, X3 signs first ever win

Full January 2026 Top 62 All brands and Top 355 All models below.

Switzerland January 2026 – brands:

PosBrandJan-26%/25Dec
1BMW1,3799.8%– 20.2%6
2Volkswagen1,3489.6%– 0.3%1
3Skoda1,2689.0%– 5.4%2
4Mercedes1,0697.6%– 2.9%3
5Toyota9857.0%+ 24.1%5
6Audi8956.4%– 14.4%4
7Volvo6434.6%+ 23.4%8
8Dacia5493.9%+ 3.4%11
9Renault5373.8%+ 0.4%12
10Kia5003.6%+ 9.9%15
11Porsche4032.9%– 13.9%27
12Hyundai3952.8%– 39.3%9
13Peugeot3712.6%– 21.4%19
14Ford3452.5%– 28.3%17
15Citroen2521.8%+ 33.3%24
16Seat2371.7%– 48.8%18
17Suzuki2281.6%+ 5.1%16
18Opel2251.6%+ 0.0%26
19Cupra2211.6%– 6.0%10
20MG1931.4%+ 77.1%13
21Mini1871.3%– 2.1%23
22Land Rover1731.2%+ 3.6%33
23Mazda1451.0%– 42.0%25
24BYD1441.0%+ 1957.1%30
25Nissan1441.0%+ 9.9%14
26Honda1381.0%+ 23.2%28
27Fiat1361.0%+ 70.0%20
28Leapmotor1280.9%+ 204.8%29
29Mitsubishi900.6%+ 23.3%22
30Tesla830.6%– 65.4%7
31Smart640.5%+ 8.5%35
32Polestar610.4%+ 24.5%34
33Jeep600.4%– 10.4%31
34Lexus560.4%+ 21.7%37
35Alfa Romeo540.4%– 19.4%21
36Zeekr420.3%new40
37Ferrari390.3%+ 25.8%39
38Subaru370.3%– 43.9%36
39DS230.2%– 8.0%45
40Xpeng210.1%new44
41KGM/SsangYong200.1%+ 0.0%42
42Lamborghini150.1%– 51.6%50
43Alpine140.1%– 22.2%41
44Bentley140.1%+ 75.0%48
45Maserati140.1%+ 133.3%43
46Genesis130.1%– 18.8%46
47Aston Martin120.1%– 29.4%51
48JAC80.1%+ 700.0%32
49Ineos70.0%n/a53
50BAIC60.0%new52
51BMW Alpina50.0%n/a58
52McLaren40.0%+ 0.0%55
53Voyah40.0%n/a56
54Man30.0%– 25.0%54
55Bugatti20.0%n/a –
56Lucid20.0%+ 100.0% –
57Rolls-Royce20.0%– 71.4%63
58Cadillac10.0%– 85.7%47
59Dongfeng10.0%n/a59
60Lotus10.0%– 80.0%49
61Rimac10.0%n/a –
62Chrysler10.0%n/a –

Switzerland January 2026 – models:

PosModelJan-26%/25Dec
1BMW X12661.9%+ 17.7%10
2Skoda Kodiaq2561.8%– 10.8%13
3Toyota Yaris2541.8%+ 36.6%24
4BMW X32511.8%– 27.2%34
5Renault Clio2471.8%+ 229.3%83
6VW Tiguan2181.6%– 20.1%2
7Mercedes GLC2161.5%– 18.8%6
8Audi Q32111.5%+ 15.9%7
9VW Golf2071.5%– 21.9%4
10Skoda Elroq1991.4%new3
11Volvo XC601931.4%+ 18.4%18
12Skoda Enyaq1891.3%+ 34.0%5
13Skoda Karoq1831.3%– 24.1%19
14Toyota Corolla1831.3%+ 76.0%15
15Dacia Sandero1721.2%– 26.5%27
16Skoda Fabia1641.2%– 33.6%22
17Volvo EX301641.2%+ 53.3%11
18Skoda Octavia1631.2%– 28.2%28
19Audi A31571.1%– 25.2%32
20Audi Q51451.0%+ 208.5%21
21BMW 2 Series1451.0%+ 36.8%81
22Toyota Yaris Cross1451.0%+ 5.1%33
23Dacia Duster1421.0%+ 9.2%40
24Dacia Bigster1371.0%new16
25Porsche 9111310.9%+ 23.6%132
26Peugeot 2081270.9%– 19.6%68
27BMW 1 Series1250.9%– 20.4%43
28Citroen C31210.9%+ 24.7%71
29VW T-Roc1210.9%– 1.6%94
30VW Touran1210.9%+ 175.0%60
31BMW 3 Series1190.8%– 21.7%65
32Suzuki Swift1180.8%+ 61.6%55
33Porsche Cayenne1170.8%– 5.6%101
34BMW X51160.8%– 14.7%49
35VW Tayron1150.8%new17
36Seat Leon1130.8%+ 46.8%53
37Mercedes A Class1110.8%– 3.5%9
38Mercedes GLA1100.8%+ 13.4%25
39Opel Corsa1040.7%– 9.6%140
40Mercedes GLE1030.7%+ 4.0%45
41Mercedes V Class1010.7%– 12.2%44
42Kia Sportage990.7%+ 2.1%48
43Mini Hatch (incl Cabrio, Clubman)950.7%– 13.6%66
44Cupra Terramar890.6%– 13.6%36
45VW Polo890.6%– 11.0%14
46Cupra Formentor880.6%+ 22.2%47
47Kia PV5870.6%new361
48Porsche Macan870.6%– 42.4%141
49Volvo XC40870.6%+ 7.4%77
50MG ZS840.6%+ 366.7%54
51Audi Q4810.6%– 16.5%29
52Toyota RAV4810.6%– 4.7%35
53Citroen C3 Aircross780.6%+ 3800.0%124
54Ford Puma780.6%– 36.1%126
55Fiat Panda770.5%+ 862.5%73
56Dacia Jogger760.5%– 27.6%107
57Audi A5750.5%– 3.8%42
58Hyundai Tucson750.5%– 58.3%51
59BMW 5 Series740.5%– 42.2%106
60Mercedes CLA740.5%+ 722.2%84
61Toyota Aygo730.5%+ 73.8%37
62Ford Custom720.5%– 4.0%100
63Volvo XC90720.5%– 7.7%64
64VW Caddy720.5%– 39.5%89
65BMW ix1700.5%– 47.4%52
66Hyundai Kona700.5%– 35.8%57
67Mini Countryman700.5%+ 37.3%114
68Toyota C-HR690.5%+ 81.6%96
69Audi A1670.5%– 33.7%74
70Peugeot 5008670.5%+ 272.2%145
71VW T6670.5%+ 131.0%109
72Seat Ibiza650.5%– 66.0%79
73Audi A6640.5%– 15.8%56
74Kia Stonic640.5%+ 100.0%163
75Range Rover Evoque640.5%+ 300.0%209
76Toyota bZ4X640.5%+ 56.1%30
77BYD Seal U630.4%new112
78Ford Kuga630.4%– 42.2%133
79Skoda Kamiq630.4%– 26.7%91
80Mercedes Vito620.4%+ 51.2%76
81Peugeot 3008620.4%– 35.4%142
82Tesla Model Y620.4%– 59.5%1
83Peugeot 2008610.4%– 38.4%158
84VW T7600.4%+ 33.3%58
85Renault 5590.4%– 46.8%61
86Mercedes E Class580.4%– 1.7%50
87Kia EV5570.4%new –
88Suzuki Vitara570.4%+ 7.5%26
89Mazda CX-30550.4%+ 10.0%108
90Volvo EX40550.4%+ 223.5%62
91Kia Ceed530.4%+ 89.3%184
92Smart #5530.4%new131
93Range Rover Sport520.4%– 20.0%159
94Kia EV3510.4%– 3.8%113
95Leapmotor C10510.4%+ 410.0%125
96Suzuki SX4 S-Cross500.4%+ 42.9%129
97VW Passat500.4%– 39.8%69
98Leapmotor B10480.3%new168
99Hyundai i10470.3%– 33.8%12
100Jeep Avenger460.3%+ 21.1%102
101Mercedes C Class460.3%– 34.3%78
102Nissan Qashqai460.3%+ 109.1%110
103Opel Frontera460.3%new87
104MG HS450.3%+ 66.7%31
105Volvo ES90450.3%new292
106Toyota Urban Cruiser430.3%new23
107Mitsubishi Outlander420.3%new136
108Mercedes EQA400.3%+ 17.6%82
109Fiat 500390.3%+ 25.8%98
110Hyundai Inster390.3%+ 680.0%95
111Renault Captur390.3%– 38.1%99
112Seat Ateca390.3%– 79.1%130
113VW ID.Buzz390.3%– 20.4%92
114Alfa Romeo Junior380.3%– 29.6%67
115BMW IX380.3%+ 52.0%146
116Porsche Taycan380.3%+ 26.7%262
117Hyundai Ioniq 5370.3%– 57.0%75
118VW ID.3370.3%– 51.3%41
119Audi Q2360.3%– 16.3%70
120BMW 4 Series360.3%– 12.2%178
121Honda CR-V360.3%+ 227.3%147
122Kia Picanto360.3%– 14.3%127
123Ford Focus350.2%– 50.0%183
124MG 3350.2%– 7.9%63
125Honda Jazz340.2%– 10.5%138
126VW Caravelle340.2%n/a59
127Ford Connect320.2%+ 23.1%153
128Hyundai i20320.2%– 51.5%90
129Mazda2320.2%– 47.5%139
130Nissan Micra320.2%new157
131Renault Rafale310.2%– 52.3%85
132Zeekr 7X310.2%new161
133BYD Sealion 7300.2%+ 2900.0%152
134Honda Civic300.2%+ 87.5%189
135Nissan X-Trail300.2%– 34.8%208
136Toyota Proace300.2%– 43.4%192
137VW T-Cross300.2%– 28.6%80
138BMW i4290.2%– 12.1%164
139Leapmotor T03290.2%– 9.4%86
140Renault Austral290.2%– 38.3%111
141Ford Explorer280.2%+ 21.7%162
142Polestar 4280.2%– 12.5%122
143Renault 4280.2%new88
144Renault Symbioz280.2%– 15.2%143
145Skoda Superb280.2%– 60.0%137
146VW Taigo280.2%+ 7.7%160
147Hyundai Santa Fe270.2%– 22.9%116
148Mercedes G Class270.2%+ 28.6%148
149Mercedes GLB270.2%– 22.9%128
150Porsche Panamera270.2%– 10.0%279
151VW ID.7270.2%– 22.9%104
152Peugeot 308260.2%– 67.9%260
153Audi Q6240.2%– 82.2%39
154Citroen C5 Aircross240.2%+ 41.2%187
155Cupra Tavascan240.2%– 33.3%20
156BMW X7230.2%– 11.5%134
157Honda HR-V230.2%– 42.5%171
158Skoda Scala230.2%– 45.2%144
159Dacia Spring220.2%– 64.5%121
160Land Rover Defender220.2%– 31.3%166
161Mazda3220.2%+ 266.7%202
162Mini Aceman220.2%– 26.7%154
163Peugeot Rifter220.2%+ 144.4%190
164Opel Astra210.1%– 27.6%238
165Opel Grandland X210.1%– 16.0%225
166Renault Espace210.1%– 16.0%123
167Subaru Crosstrek210.1%– 27.6%191
168Toyota Land Cruiser210.1%– 71.6%243
169Cupra Born200.1%– 16.7%38
170Mercedes CLE200.1%– 50.0%117
171Opel Mokka200.1%– 9.1%177
172Seat Arona200.1%+ 150.0%218
173Hyundai i30190.1%– 59.6%103
174Nissan Juke190.1%– 13.6%222
175Audi Q8180.1%– 47.1%97
176BMW X2180.1%– 67.3%200
177Lexus NX180.1%+ 100.0%175
178Polestar 3180.1%+ 350.0%204
179VW ID.4180.1%– 14.3%93
180BYD Dolphin170.1%new174
181Ferrari Purosangue170.1%+ 240.0%226
182MG 4170.1%+ 21.4%118
183Renault Kangoo170.1%– 41.4%195
184Tesla Model 3170.1%– 74.2%46
185BMW i5160.1%– 54.3%193
186Citroen C4Β Β 160.1%– 68.6%283
187Fiat 600160.1%– 52.9%115
188Land Rover Discovery Sport160.1%+ 45.5%247
189Renault Megane160.1%+ 0.0%150
190Renault Scenic160.1%– 67.3%186
191Toyota Prius160.1%+ 60.0%199
192Xpeng G6160.1%new205
193Hyundai Bayon150.1%– 31.8%272
194Lexus LBX150.1%– 21.1%231
195Lexus RZ150.1%+ 87.5% –
196Mercedes S Class150.1%+ 114.3%194
197Mitsubishi ASX150.1%– 11.8%203
198Polestar 2150.1%+ 15.4%167
199BMW XM140.1%– 46.2%249
200BYD Seal140.1%+ 366.7%236
201Kia Sorento140.1%– 77.8%172
202Audi Q7130.1%– 51.9%173
203Ford Courier130.1%– 38.1%188
204Kia Niro130.1%– 60.6%135
205Maserati Grecale130.1%n/a197
206Alfa Romeo Stelvio120.1%+ 50.0%120
207BMW X6120.1%– 40.0%201
208Honda ZR-V120.1%+ 300.0%179
209Hyundai Ioniq 9120.1%new253
210Hyundai Staria120.1%– 20.0%257
211Mazda6120.1%+ 500.0%149
212Mitsubishi Colt120.1%– 45.5%156
213Volvo EX90120.1%– 61.3%170
214Kia EV9110.1%– 54.2%213
215Mazda CX-80110.1%– 56.0%250
216Alpine A290100.1%+ 0.0%151
217Bentley Continental GT100.1%+ 150.0%266
218BYD Atto 2100.1%new267
219DS 7100.1%– 9.1%244
220Hyundai Ioniq 6100.1%– 33.3%303
221Mercedes Citan100.1%+ 150.0%345
222Subaru Outback100.1%+ 66.7%219
223Volvo V60100.1%– 61.5%211
224Kia Xceed90.1%+ 0.0%214
225Mercedes EQE90.1%– 43.8%206
226Mitsubishi Grandis90.1%new176
227VW Touareg90.1%– 18.2%196
228BMW ix280.1%– 85.5%182
229BMW Z480.1%+ 60.0%298
230BYD Seal 680.1%new239
231DS No880.1%new241
232Ferrari 12Cilidri80.1%+ 33.3%269
233Ford Mustang Mach-E80.1%– 46.7%215
234JAC E30X80.1%new72
235KGM Rexton80.1%+ 100.0%258
236Lamborghini Urus80.1%– 60.0%287
237Mazda CX-6080.1%– 60.0%198
238Mercedes GLS80.1%– 42.9%221
239Mitsubishi Space Star80.1%– 72.4%256
240Nissan Townstar80.1%+ 0.0%227
241Range RoverΒ Β 80.1%– 66.7%242
242Smart #380.1%– 75.0%223
243Citroen Berlingo70.0%+ 16.7%228
244Ferrari Roma70.0%+ 16.7%300
245Ford Mustang70.0%+ 16.7%360
246Genesis GV6070.0%– 12.5%284
247Ineos Grenadier70.0%n/a285
248Mercedes AMG GT70.0%– 41.7%237
249Mercedes B Class70.0%– 41.7%169
250MG S570.0%new207
251Opel Combo70.0%– 36.4%259
252Range Rover Velar70.0%– 50.0%217
253BMW X460.0%– 57.1%297
254Jeep Renegade60.0%– 33.3%229
255Lexus RX60.0%+ 50.0%293
256Peugeot Traveller60.0%– 33.3%261
257Renault Trafic60.0%+ 200.0%294
258Subaru Forester60.0%– 77.8%181
259Zeekr X60.0%new314
260BMW 7 Series50.0%+ 400.0%248
261Citroen Jumpy50.0%– 61.5%268
262DS 450.0%– 50.0%357
263KGM / SsangYong Actyon50.0%n/a277
264KGM Tivoli50.0%– 16.7%286
265Lamborghini Revuelto50.0%+ 25.0%340
266Mercedes EQB50.0%– 16.7%251
267Opel Zafira50.0%– 37.5%309
268Volvo EC4050.0%– 16.7%234
269Xpeng G950.0%new264
270Zeekr 00150.0%new281
271Aston Martin DBX40.0%– 20.0%315
272BAIC BJ3040.0%new –
273Land Rover Discovery40.0%– 20.0%341
274Mitsubishi Eclipse Cross40.0%– 20.0%105
275Toyota Supra40.0%+ 100.0%346
276Voyah Courage40.0%new328
277Alpina B3 Biturbo30.0%– 25.0%330
278Alpine A39030.0%new –
279Bentley Bentayga30.0%+ 50.0%274
280Ferrari 29630.0%– 50.0%252
281Ferrari SF9030.0%– 25.0%276
282Ford Capri30.0%– 62.5%220
283Genesis G8030.0%n/a339
284Genesis GV7030.0%– 57.1%246
285Honda Prelude30.0%new –
286Jeep Compass30.0%– 57.1%155
287Jeep Grand Cherokee30.0%– 57.1%212
288Kia EV430.0%new254
289Kia EV630.0%– 95.7%185
290Lucid Gravity30.0%new –
291Man TGE30.0%– 25.0%305
292Mazda MX-530.0%– 57.1%306
293Mercedes EQS30.0%+ 0.0%289
294MG IM630.0%new371
295Nissan Interstar30.0%new325
296Smart #130.0%– 88.9%233
297Suzuki Across30.0%+ 50.0%263
298Tesla Model S30.0%– 40.0%210
299Alfa Romeo Tonale20.0%– 50.0%119
300Aston Martin Valhalla20.0%new –
301Aston Martin Vanquish20.0%– 60.0% –
302Aston Martin Vantage20.0%– 60.0%316
303Audi A720.0%+ 100.0% –
304Audi e-tron GT20.0%+ 0.0%295
305Bugatti Mistral20.0%new –
306Fiat Pandina20.0%new320
307Ford Bronco20.0%– 60.0%245
308Ford Transit20.0%n/a271
309Jeep Wrangler20.0%– 66.7%216
310KGM Torres20.0%– 71.4%230
311Lamborghini Huracan20.0%– 71.4% –
312Lexus UX20.0%– 60.0%273
313Lucid Air20.0%+ 100.0% –
314McLaren 750S20.0%n/a344
315Mercedes AMG Pure Speed20.0%n/a –
316Mercedes EQV20.0%– 60.0%369
317Mercedes Sprinter20.0%– 84.6%232
318Mercedes T Class20.0%– 66.7%290
319Nissan Ariya20.0%– 92.6%8
320Porsche Cayman20.0%– 83.3%310
321Toyota Corolla Cross20.0%– 84.6%376
322Alfa Romeo Giulia10.0%+ 0.0%265
323Alpina B8 Biturbo10.0%n/a –
324Alpina XB710.0%n/a –
325Alpine A11010.0%– 87.5%282
326Aston Martin DB1210.0%+ 0.0%348
327Aston Martin Roadster V1210.0%n/a –
328BAIC X5510.0%new317
329BAIC X710.0%new296
330Bentley Flying Spur10.0%– 50.0%332
331BYD Atto 310.0%– 66.7%333
332BYD Tang10.0%new318
333Cadillac Lyriq10.0%– 85.7%240
334Chrysler Pacifica10.0%n/a –
335Citroen SpaceTourer10.0%– 66.7%319
336Dongfeng Mhero10.0%new –
337Ferrari 812 Superfast10.0%– 50.0%336
338Fiat Doblo10.0%n/a337
339Lotus Emira10.0%n/a278
340Maserati Granturismo10.0%+ 0.0%288
341Mazda CX-510.0%– 98.7% –
342Mazda MX-3010.0%+ 0.0% –
343McLaren Artura10.0%– 75.0%367
344McLaren GTS10.0%n/a –
345Mercedes AMG one10.0%n/a –
346Mercedes EQC10.0%n/a –
347MG Cyberster10.0%– 90.0%255
348MG IM510.0%new –
349Opel Vivaro10.0%– 93.3% –
350Porsche Boxster10.0%– 93.3%373
351Rimac Navera10.0%n/a –
352Rolls-Royce Ghost10.0%+ 0.0% –
353Rolls-Royce Spectre10.0%– 50.0% –
354Tesla Model X10.0%– 93.8%280
355VW Crafter10.0%n/a313

Source: Auto Suisse

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