Taiwan March 2026: Tesla Model Y takes the lead with 11.6% share

6 April 2026 at 08:51

The Tesla Model Y is the best-selling vehicle in Taiwan in March.

39,138 new cars hit Taiwanese roads in March, a 5% year-on-year uptick. As a result the Q1 volume is now off -3.4% to 96,434. This a weak result given Q1 2025 was already down -11.2% on the year prior. Toyota (-10%) disappoints but easily keeps the lead of the brands charts with 27.1% share vs. 30.6% so far this year. Tesla (+313.2%) shoots up to 2nd place with 13.9% share, a new share record eclipsing the 11.7% it hit last December. Honda (+22%) also impresses in third position above Lexus (-4.7%) and CMC (-20.3%) both struggling. In contrast Mazda (+56.1%), Ford (+30.9%) and Mitsubishi (+24.5%) all shine in the remainder of the Top 10.

We have a surprise in the models charts: thanks to new shipments from China, the Tesla Model Y (+1164.6%) takes the overall lead for the second time ever in Taiwan after doing so last December, reaching a record 11.6% share vs. a previous best of 10.8% last December. The entire Top 4 shifts down one spot as a result: the Toyota Corolla Cross (-5.5%) is down to #2, the Toyota RAV4 (-3.6%) down to #3, the CMC J Space (-17.3%) down to #4 and the new Ford Territory to #5. The Toyota Town Ace (-32.7%) is back up three ranks on last month to #6 despite faltering year-on-year. Excellent performances by the Toyota bZ4X (+1550%), Mazda CX-5 (+179.9%) and Honda HR-V (+84.9%).

Previous month: Taiwan February 2026: Foxtron Bria up to #13

One year ago: Taiwan March 2025: CMC (+32.7%), Toyota (+19.8%) defy struggling market

Full March 2026 Top 10 brands and Top 70 models below.

Taiwan March 2026 – brands:

Pos	Brand	Mar-26	%	/25	Feb	2026	%	/24	Pos	FY25
1	Toyota	10,590	27.1%	– 10.0%	1	29,483	30.6%	– 9.1%	1	1
2	Tesla	5,421	13.9%	+ 313.2%	n/a	5,432	5.6%	+ 106.1%	4	8
3	Honda	2,727	7.0%	+ 22.0%	2	6,881	7.1%	+ 31.5%	3	4
4	Lexus	2,427	6.2%	– 4.7%	4	6,926	7.2%	– 19.6%	2	2
5	CMC	1,991	5.1%	– 20.3%	5	5,425	5.6%	– 16.1%	5	3
6	Mazda	1,791	4.6%	+ 56.1%	9	3,298	3.4%	+ 4.3%	10	9
7	Mitsubishi	1,618	4.1%	+ 24.5%	7	4,031	4.2%	+ 26.0%	9	10
8	Ford	1,589	4.1%	+ 30.9%	6	4,434	4.6%	+ 45.8%	6	n/a
9	Hyundai	1,516	3.9%	– 7.9%	8	4,050	4.2%	+ 2.8%	8	6
10	Mercedes	1,347	3.4%	– 37.6%	3	4,263	4.4%	– 38.8%	7	5
n/a	BMW	847	2.2%	– 42.6%	n/a	2,646	2.7%	– 30.5%	n/a	7
n/a	Kia	829	2.1%	– 20.0%	n/a	1,820	1.9%	– 28.6%	n/a	n/a

Taiwan March 2026 – models:

Pos	Model	Mar-26	%	/25	Feb	2026	%	/24	Pos	FY25
1	Tesla Model Y	4,540	11.6%	+ 1164.6%	n/a	4,546	4.7%	+ 191.6%	3	6
2	Toyota Corolla Cross	3,565	9.1%	– 5.5%	1	10,610	11.0%	+ 0.8%	1	1
3	Toyota RAV4	2,063	5.3%	– 3.6%	2	5,681	5.9%	– 2.7%	2	2
4	CMC J Space	1,467	3.7%	– 17.3%	3	3,913	4.1%	– 13.8%	4	3
5	Ford Territory	1,257	3.2%	new	4	3,428	3.6%	new	5	63
6	Toyota Town Ace	1,170	3.0%	– 32.7%	9	2,849	3.0%	– 34.1%	8	4
7	Honda CR-V	1,114	2.8%	– 0.5%	8	2,543	2.6%	– 0.2%	10	10
8	Toyota Yaris Cross	1,109	2.8%	– 25.9%	7	2,954	3.1%	– 32.6%	7	5
9	Honda HR-V	1,091	2.8%	+ 84.9%	6	2,840	2.9%	+ 122.6%	9	9
10	Lexus NX	985	2.5%	+ 0.0%	5	3,268	3.4%	– 4.7%	6	7
11	Mazda CX-5	753	1.9%	+ 179.9%	14	1,392	1.4%	+ 36.5%	15	13
12	Tesla Model 3	671	1.7%	– 12.2%	n/a	676	0.7%	– 20.5%	33	36
13	Mitsubishi Delica	663	1.7%	+ 2.5%	17	1,452	1.5%	– 11.1%	14	11
14	Toyota Corolla Altis	625	1.6%	– 26.4%	11	1,888	2.0%	– 24.2%	11	8
15	Lexus RX	559	1.4%	+ 20.5%	20	1,529	1.6%	– 12.5%	12	14
16	Toyota Camry	556	1.4%	+ 73.8%	16	1,246	1.3%	+ 52.9%	17	25
17	Toyota bZ4X	528	1.3%	+ 1550.0%	10	1,257	1.3%	+ 1097.1%	16	n/a
18	Nissan Kicks	511	1.3%	+ 46.4%	27	1,149	1.2%	+ 12.3%	19	17
19	Mazda CX-30	474	1.2%	+ 38.2%	37	790	0.8%	+ 16.5%	26	35
20	Mitsubishi Xforce	473	1.2%	new	12	1,502	1.6%	new	13	n/a
21	Foxtron Bria	406	1.0%	new	13	810	0.8%	new	25	–
22	Honda Fit	405	1.0%	– 9.8%	21	1,179	1.2%	– 5.5%	18	21
23	Lexus UX	402	1.0%	+ 1.5%	n/a	749	0.8%	– 43.5%	31	18
24	CMC Zinger	400	1.0%	– 33.0%	19	1,129	1.2%	– 30.9%	21	15
25	Hyundai Porter	393	1.0%	– 20.1%	26	930	1.0%	+ 5.6%	23	23
26	Mercedes GLC Class	381	1.0%	– 62.9%	18	1,143	1.2%	– 54.4%	20	12
27	Nissan Sentra	299	0.8%	+ 13.7%	31	763	0.8%	– 2.2%	28	32
28	Toyota Vios	298	0.8%	– 23.0%	22	974	1.0%	– 23.5%	22	22
29	Mazda3	297	0.8%	+ 3.8%	n/a	495	0.5%	– 38.2%	40	33
30	Suzuki Jimny	291	0.7%	n/a	30	752	0.8%	n/a	30	n/a
31	Hyundai Custin	261	0.7%	– 38.0%	28	853	0.9%	– 10.6%	24	30
32	Hyundai Venue	250	0.6%	+ 3.7%	23	755	0.8%	– 5.6%	29	31
33	Lexus LBX	237	0.6%	+ 9.2%	33	591	0.6%	– 18.3%	35	37
34	Hyundai Tucson	235	0.6%	– 22.4%	38	581	0.6%	– 33.1%	37	19
35	BMW X3	223	0.6%	n/a	44	557	0.6%	n/a	39	n/a
36	Kia Sportage	217	0.6%	– 42.9%	32	589	0.6%	– 27.1%	36	27
37	MG G50 Plus	214	0.5%	n/a	35	781	0.8%	n/a	27	n/a
38	Suzuki Swift	203	0.5%	– 37.2%	15	636	0.7%	– 17.1%	34	28
39	VW T-Roc	195	0.5%	+ 51.2%	54	n/a	n/a	n/a	n/a	n/a
40	Hyundai Mufasa	190	0.5%	new	36	559	0.6%	new	38	40
41	Fuso Canter	173	0.4%	– 49.6%	55	372	0.4%	– 40.5%	48	39
42	MG HS	168	0.4%	– 50.9%	39	480	0.5%	– 43.4%	42	34
43	Nissan X-Trail	163	0.4%	– 58.1%	29	720	0.7%	– 29.4%	32	24
44	Ford Kuga	161	0.4%	– 65.9%	n/a	352	0.4%	– 71.5%	n/a	20
45	Tesla Model X	160	0.4%	– 7.0%	n/a	160	0.2%	– 15.3%	n/a	n/a
46	Kia Picanto	156	0.4%	n/a	62	300	0.3%	n/a	n/a	n/a
47	Luxgen n7	152	0.4%	– 50.2%	65	346	0.4%	– 69.1%	n/a	26
48	Toyota Alphard	147	0.4%	– 58.6%	34	447	0.5%	– 44.5%	43	29
49	Mitsubishi Colt Plus	146	0.4%	– 21.5%	58	375	0.4%	– 38.5%	47	43
50	MG ZS	140	0.4%	+ 197.9%	40	437	0.5%	+ 328.4%	44	47
51	Skoda Octavia	136	0.3%	– 29.5%	51	370	0.4%	– 9.8%	49	45
52	Porsche Cayenne	133	0.3%	n/a	n/a	335	0.3%	n/a	n/a	n/a
53	Mercedes E Class	132	0.3%	+ 25.7%	25	490	0.5%	– 7.4%	41	41
54	Lexus LM	129	0.3%	– 51.5%	56	320	0.3%	– 52.3%	n/a	42
55	Toyota Crown	126	0.3%	– 17.1%	47	380	0.4%	+ 25.8%	46	61
56	CMC Veryca	124	0.3%	– 1.6%	49	383	0.4%	+ 29.0%	45	53
57	BMW 1 Series	122	0.3%	– 16.4%	64	287	0.3%	– 32.2%	n/a	50
58	Skoda Kodiaq	121	0.3%	– 46.2%	n/a	234	0.2%	– 24.0%	n/a	64
59	Mercedes GLB Class	120	0.3%	n/a	50	317	0.3%	n/a	n/a	n/a
60	VW Tiguan	116	0.3%	+ 23.4%	46	338	0.4%	n/a	n/a	n/a
61	Honda Civic	115	0.3%	+ 55.4%	45	307	0.3%	+ 110.3%	n/a	62
62	Mercedes V Class	113	0.3%	n/a	57	294	0.3%	– 11.4%	n/a	58
63	Volvo XC60	111	0.3%	– 16.5%	52	306	0.3%	n/a	n/a	n/a
64	VW Golf	109	0.3%	n/a	67	264	0.3%	n/a	n/a	n/a
65	Volvo EX30	106	0.3%	n/a	59	255	0.3%	n/a	n/a	n/a
66	Suzuki Carry	104	0.3%	+ 10.6%	60	n/a	n/a	n/a	n/a	n/a
67	Mitsubishi Outlander	94	0.2%	n/a	n/a	203	0.2%	n/a	n/a	n/a
68	Kia Carnival	93	0.2%	– 66.3%	61	n/a	n/a	n/a	n/a	49
69	Toyota Granvia+Hiace	93	0.2%	– 25.0%	n/a	180	0.2%	– 41.4%	n/a	n/a
70	Mercedes C Class	91	0.2%	– 16.5%	69	241	0.2%	– 33.6%	n/a	59

Source: u-car.com.tw

Normal view