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The Hyundai Tucson is up to a record 2nd place in New Zealand in February.
New vehicle sales in New Zealand jump 8.3% year-on-year in February to 10,193 units, leading to a year-to-date tally up 8.5% to 22,000. Toyota (-34.2%) stays on top of the brands ranking but sees its market share crash to 14.9% vs. 24.5% a year ago in February 2025. In contrast Ford (+44.3%) surges ahead to 12.6% of the market vs. 11.4% so far this year. Mitsubishi (-13.5%) falls one spot on last month to #3 and 8.9% share vs. 10% year-to-date. In the remainder of the Top 10, Hyundai (+185.7%), Nissan (+41.1%) and BYD (+37.3%) stand out. Newcomer Chery repeats at #13 with 1.9% share.
Over the models charts, the Ford Ranger (+44.7%) lodges an excellent score and repeats at #1, cementing its YTD leadership. The surprise of the month is delivered by the Hyundai Tucson surging 17 ranks on last month to #2, the nameplate’s best-ever ranking in New Zealand, meaning it snaps the SUV crown off the Toyota RAV4 (-48.7%) hit by its generation changeover. In between is the Nissan Navara (+147.6%) managing another outstanding month at #3. The Mitsubishi ASX (+25.7%) is very strong at #5, as are the Ford Everest (+108.3%) and Toyota Hiace (+81.8%). The Toyota Hilux (-50.6%) implodes at #6 as the new generation slowly arrives in dealerships.
Previous month: New Zealand January 2026: Mitsubishi (+42%), Nissan Navara (+139.6%) stand out in solid market
One year ago: New Zealand February 2025: BYD Shark 6 repeats at #10
Full February 2026 Top 24 brands and Top 28 models below.
New Zealand February 2026 – brands:
| Pos | Brand | Feb-26 | % | /25 | Jan | 2026 | % | /25 | Pos | FY25 |
| 1 | Toyota | 1,515 | 14.9% | – 34.2% | 1 | 3,868 | 17.6% | – 18.7% | 1 | 1 |
| 2 | Ford | 1,287 | 12.6% | + 44.3% | 3 | 2,503 | 11.4% | + 31.1% | 2 | 2 |
| 3 | Mitsubishi | 905 | 8.9% | – 13.5% | 2 | 2,209 | 10.0% | + 12.5% | 3 | 3 |
| 4 | Kia | 713 | 7.0% | + 5.8% | 4 | 1,733 | 7.9% | + 13.1% | 4 | 4 |
| 5 | Nissan | 584 | 5.7% | + 41.1% | 5 | 1,123 | 5.1% | + 36.8% | 5 | 7 |
| 6 | Hyundai | 540 | 5.3% | + 185.7% | 11 | 814 | 3.7% | + 71.7% | 8 | 8 |
| 7 | MG | 416 | 4.1% | – 3.0% | 7 | 853 | 3.9% | + 13.7% | 6 | 9 |
| 8 | BYD | 390 | 3.8% | + 37.3% | 6 | 835 | 3.8% | + 28.7% | 7 | 10 |
| 9 | Mazda | 334 | 3.3% | + 5.4% | 8 | 754 | 3.4% | + 14.8% | 9 | 6 |
| 10 | Suzuki | 304 | 3.0% | – 23.8% | 10 | 685 | 3.1% | – 25.1% | 10 | 5 |
| 11 | Honda | 275 | 2.7% | – 14.6% | 12 | 512 | 2.3% | – 18.9% | 12 | 12 |
| 12 | GWM | 273 | 2.7% | + 3.0% | 9 | 661 | 3.0% | + 8.7% | 11 | 11 |
| 13 | Chery | 195 | 1.9% | new | 13 | 407 | 1.9% | new | 13 | 23 |
| 14 | Subaru | 170 | 1.7% | + 2.4% | 17 | 350 | 1.6% | – 11.2% | 14 | 14 |
| 15 | Isuzu | 165 | 1.6% | – 11.3% | 18 | 333 | 1.5% | – 3.8% | 16 | 16 |
| 16 | Mercedes | 143 | 1.4% | – 32.2% | 16 | 330 | 1.5% | – 13.6% | 17 | 15 |
| 17 | Volkswagen | 140 | 1.4% | – 28.2% | 14 | 342 | 1.6% | – 25.7% | 15 | 13 |
| 18 | BMW | 127 | 1.2% | + 0.8% | 15 | 317 | 1.4% | – 2.8% | 18 | 17 |
| 19 | Lexus | 111 | 1.1% | – 20.7% | 19 | 251 | 1.1% | + 2.0% | 19 | 19 |
| 20 | Mini | 96 | 0.9% | + 45.5% | n/a | n/a | n/a | n/a | n/a | 26 |
| 21 | Omoda | 92 | 0.9% | + 48.4% | n/a | n/a | n/a | n/a | n/a | 27 |
| 22 | Skoda | 89 | 0.9% | + 8.5% | n/a | n/a | n/a | n/a | n/a | 25 |
| 23 | Audi | 83 | 0.8% | + 31.7% | n/a | 192 | 0.9% | + 32.4% | n/a | 21 |
| 24 | Land Rover | 80 | 0.8% | + 15.9% | n/a | n/a | n/a | n/a | n/a | 22 |
New Zealand February 2026 – models:
| Pos | Model | Feb-26 | % | /25 | Jan | 2026 | % | /25 | Pos | FY25 |
| 1 | Ford Ranger | 761 | 7.5% | + 44.7% | 1 | 1,449 | 6.6% | + 34.3% | 1 | 2 |
| 2 | Hyundai Tucson | 418 | 4.1% | n/a | 19 | 573 | 2.6% | n/a | 5 | 15 |
| 3 | Nissan Navara | 411 | 4.0% | + 147.6% | 4 | 816 | 3.7% | + 144.3% | 3 | 9 |
| 4 | Toyota RAV4 | 369 | 3.6% | – 48.7% | 2 | 1,010 | 4.6% | – 41.9% | 2 | 1 |
| 5 | Mitsubishi ASX | 308 | 3.0% | + 25.7% | 3 | 800 | 3.6% | + 40.6% | 4 | 4 |
| 6 | Toyota Hilux | 297 | 2.9% | – 50.6% | 13 | 514 | 2.3% | – 57.7% | 9 | 3 |
| 7 | Ford Everest | 275 | 2.7% | + 108.3% | 8 | 571 | 2.6% | + 73.6% | 6 | 6 |
| 8 | Toyota Hiace | 260 | 2.6% | + 81.8% | 10 | 515 | 2.3% | + 95.1% | 8 | 10 |
| 9 | Mitsubishi Triton | 259 | 2.5% | – 2.3% | 12 | 493 | 2.2% | – 4.8% | 10 | 7 |
| 10 | MG ZS | 243 | 2.4% | + 24.6% | 14 | 448 | 2.0% | + 24.8% | 14 | 12 |
| 11 | Kia Seltos | 233 | 2.3% | – 18.2% | 11 | 475 | 2.2% | – 26.5% | 12 | 8 |
| 12 | Mitsubishi Outlander | 205 | 2.0% | – 51.9% | 5 | 568 | 2.6% | – 11.4% | 7 | 5 |
| 13 | Toyota Corolla Cross | 151 | 1.5% | + 4.9% | 7 | 485 | 2.2% | + 82.3% | 11 | 20 |
| 14 | Kia Sportage | 146 | 1.4% | + 53.7% | 18 | 316 | 1.4% | + 32.8% | 18 | 21 |
| 15 | Ford Transit | 141 | 1.4% | + 30.6% | n/a | 221 | 1.0% | + 12.2% | 24 | 25 |
| 16 | Nissan X-Trail | 134 | 1.3% | – 24.3% | n/a | n/a | n/a | n/a | n/a | 23 |
| 17 | Suzuki Swift | 133 | 1.3% | – 25.3% | 16 | 323 | 1.5% | – 24.4% | 17 | 16 |
| 18 | Toyota Yaris Cross | 132 | 1.3% | n/a | 9 | 416 | 1.9% | n/a | 15 | 11 |
| 19 | Chery Tiggo 4 Pro | 130 | 1.3% | new | 22 | 261 | 1.2% | new | 20 | n/a |
| 20 | GWM Haval H6 | 125 | 1.2% | + 38.9% | 15 | 326 | 1.5% | + 39.3% | 16 | 17 |
| 21 | Isuzu D-Max | 115 | 1.1% | – 1.7% | 23 | 242 | 1.1% | + 23.5% | 22 | n/a |
| 22 | Kia Stonic | 113 | 1.1% | – 20.4% | 6 | 467 | 2.1% | + 48.3% | 13 | 24 |
| 23 | Mazda CX-5 | 110 | 1.1% | – 23.6% | 17 | 281 | 1.3% | + 10.2% | 19 | 19 |
| 24 | Mitsubishi Eclipse Cross | 108 | 1.1% | n/a | 21 | 249 | 1.1% | n/a | 21 | n/a |
| 25 | Suzuki Jimny | 102 | 1.0% | n/a | 24 | 223 | 1.0% | n/a | 23 | n/a |
| 26 | BYD Shark 6 | 98 | 1.0% | – 44.9% | n/a | 183 | 0.8% | – 50.8% | 25 | 14 |
| 27 | MG 3 | 96 | 0.9% | – 33.3% | n/a | n/a | n/a | n/a | n/a | n/a |
| 28 | BYD Sealion 5 | 92 | 0.9% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| n/a | GWM Cannon | 55 | 0.5% | n/a | n/a | 99 | 0.5% | n/a | n/a | n/a |
| n/a | Fiat Ducato | 40 | 0.4% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
Source: Autotalk
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