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Today β€” 12 February 2026Main stream

USA January 2026: Lexus (+14.8%), Kia (+13.1%) highlight shy market

βœ‡Best Selling Cars Blog
By:Matt Gasnier
12 February 2026 at 10:36

Kia sales gain 13.1% in January. 2027 Kia Telluride pictured.

According to S&P Global, US new light vehicle sales are expected to reach 1,128,400 units in January, up a modest 2% year-on-year gain. The SAAR is estimated at 15.2 million units, down on the 16 million of December and 15.5 million of January 2025. Light trucks SAAR is at 12.7 million vs. 13.2 in December and 12.6 million in January 2025, while passenger cars SAAR is at 2.5 million vs. 2.8 million in December and 2.9 million a year ago. The BEV market share is estimated at 5.3%. According to JD Power, the average new-vehicle retail transaction price is expected to reach $45,880, up $512 or 1.1% from January 2025. Profit per unit, which includes vehicle gross, finance and insurance income, is expected to be $2,148. This is down $62 from January 2025, but up $224 from December 2025.

Among OEMs still reporting monthly results, Toyota Motor is up 8.1%, Hyundai-Kia up 7.7% and American Honda up 7.7% but Ford Motor drops -5.2%. Brand-wise, Lexus (+14.8%) and Kia (+13.1%) deliver the best performances, with Lincoln (+9.8%), Toyota (+7%) and Genesis (+6.6%) also very solid. Acura (+3.8%) is weaker but still up, whereas Volvo (-36.5%) sinks and Mazda (-14%) and Subaru (-9.1%) are in trouble. The Ford F-Series (-18.2%) and Toyota RAV4 (-39.1%) struggle, with the latter outsold by its archenemy the Honda CR-V (-1%). In contrast, the Toyota Camry (+14.5%), Tacoma (+14.4%) and Corolla (+12%) all impress with double-digit gains. The Mazda CX-50 (+64.4%) Honda Accord (+31.8%) and Ford Explorer (+30.7%) impress below, while the Toyota 4Runner (+6595.6%) is lifted by its new generation.

Previous post: USA Full Year 2025: Market surprises with 2.2% share, Ford F-Series, Toyota RAV4 and Camry dominate segments

One year ago: USA January 2025: Toyota Tacoma (+128.8%), Ford F-Series (+20.4%) highlight market up 3.7%

Full January 2026 data for OEMs, brands and models with available monthly data below.

USA January 2026 – OEMs reporting monthly:

OEMJan-26/25
Toyota Motor Corporation176,853+ 8.1%
Ford Motor Co134,598– 5.2%
Hyundai-Kia125,296+ 7.7%
American Honda98,594+ 1.9%
Subaru42,157– 9.1%
Mazda28,958– 14.0%
Volvo Cars5,166– 36.5%

USA January 2026 – brands reporting monthly:

BrandJan-26/25
Toyota150,886+ 7.0%
Ford127,496– 5.9%
Honda89,575+ 1.7%
Kia64,502+ 13.1%
Hyundai55,624+ 2.1%
Subaru42,157– 9.1%
Mazda28,958– 14.0%
Lexus25,967+ 14.8%
Acura9,019+ 3.8%
Lincoln7,102+ 9.8%
Genesis5,170+ 6.6%
Volvo5,166– 36.5%

USA January 2026 – models reporting monthly:

ModelJan-26/25
Ford F-Series47,981– 18.2%
Honda CR-V27,019– 1.0%
Toyota RAV422,078– 39.1%
Toyota Camry21,764+ 14.5%
Toyota Tacoma21,466+ 14.4%
Toyota Corolla19,420+ 12.0%
Ford Explorer17,655+ 30.7%
Honda Civic16,563+ 2.4%
Subaru Forester15,821+ 22.2%
Hyundai Tucson14,428– 4.0%
Kia Sportage13,984+ 23.1%
Honda AccordΒ Β 12,739+ 31.8%
Kia K4/Forte11,642+ 0.2%
Subaru Crosstrek11,296– 10.5%
Ford Bronco10,814+ 19.4%
Toyota 4Runner10,713+ 6595.6%
Ford Bronco Sport10,641+ 13.5%
Toyota Tundra10,433+ 0.7%
Mazda CX-5010,415+ 64.4%
Ford Maverick9,885+ 13.2%
Mazda CX-59,873– 8.0%
Honda Pilot9,607+ 8.6%
Toyota Grand Highlander9,606+ 72.0%
Honda HR-V9,488– 19.7%
Kia Telluride9,424+ 7.4%
Hyundai Elantra9,091+ 2.5%
Hyundai Santa Fe9,011+ 8.6%
Hyundai Palisade8,604+ 28.7%
Toyota Corolla Cross8,542+ 34.2%
Lexus RX8,348+ 28.0%
Subaru Outback8,283– 23.3%
Ford Transit8,159+ 6.3%
Toyota Sienna7,345+ 13.9%
Kia K56,276+ 44.0%
Kia Sorento5,904– 14.1%
Kia Carnival5,879+ 60.4%
Ford Ranger5,671+ 26.0%
Honda Odyssey5,334+ 5.7%
Hyundai Kona5,321+ 21.9%
Kia Seltos5,278+ 85.8%
Ford Expedition5,269+ 14.0%
Toyota Highlander4,488+ 68.0%
Lexus NX4,437– 20.4%
Honda Passport4,320+ 63.5%
Toyota Prius3,893– 20.3%
Lexus TX3,778+ 96.0%
Lexus GX3,633+ 14.2%
Honda Ridgeline3,625+ 26.5%
Ford Mustang3,609+ 50.4%
Ford Escape3,418– 65.5%
Ford E-Series3,354+ 14.1%
Kia Niro3,170+ 163.7%
Hyundai Sonata3,140– 34.0%
Acura MDX2,986+ 0.7%
Subaru Ascent2,817– 9.5%
Toyota Land Cruiser2,788– 42.9%
Toyota bZ4X2,769+ 23.5%
Mazda CX-902,707– 49.4%
Mazda32,473– 17.1%
Mazda CX-302,423– 63.6%
Acura ADX2,387new
Genesis GV702,220+ 9.8%
Hyundai Ioniq 52,126– 5.5%
Lincoln Nautilus1,988– 18.0%
Genesis GV801,945+ 21.3%
Lincoln Aviator1,923+ 34.1%
Acura RDX1,901– 26.7%
Toyota Sequoia1,896+ 37.3%
Volvo XC901,894– 24.7%
Volvo XC601,784– 41.1%
Hyundai Venue1,767+ 10.4%
Kia Soul1,731– 51.3%
Lexus ES1,723– 24.2%
Lexus IS1,715+ 34.5%
Lincoln Corsair1,619– 3.8%
Toyota Crown Signia1,599– 37.7%
Lincoln Navigator1,572+ 69.4%
Acura Integra1,362– 2.2%
Hyundai Santa Cruz1,212– 32.1%
Subaru WRX1,211– 23.0%
Subaru Impreza1,156– 52.4%
Toyota Crown1,073+ 67.9%
Ford Mustang Mach-E1,040– 70.5%
Lexus RZ993+ 277.6%
Volvo XC40817– 32.0%
Subaru Legacy763– 52.2%
Toyota GR86711– 9.8%
Genesis G70676+ 5.3%
Kia EV9674– 45.3%
Mazda CX-70672– 29.0%
Honda Prologue664– 82.3%
Lexus LX596+ 58.5%
Hyundai Ioniq 9580new
Subaru Solterra572– 45.6%
Kia EV6540– 65.0%
Lexus UX477– 36.7%
Volvo EX30429+ 10.6%
Mazda MX-5 Miata395– 42.0%
Acura TLX368+ 4.0%
Hyundai Ioniq 6344– 60.5%
Toyota Supra275+ 150.0%
Genesis G80245– 11.6%
Subaru BRZ238+ 6.3%
Honda Prelude216new
Volvo V60114– 38.4%
Lexus LS95– 33.6%
Lexus LC92– 50.3%
Lexus RC80– 45.6%
Genesis G9073– 38.7%
Volvo EX9072– 82.7%
Volvo EX4047new
Toyota Mirai27+ 58.8%
Acura ZDX15– 98.9%
Genesis GV6011– 94.2%
Volvo V905– 86.8%
Volvo S904– 95.6%

Source: Manufacturers

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