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Japan January 2026: Suzuki Jimny, Nissan Leaf among best performers in negative market

βœ‡Best Selling Cars Blog
By:Matt Gasnier
12 February 2026 at 12:13

Nissan Leaf sales are up 206.5% thanks to the new generation.

New vehicle sales in Japan drop -2.3% year-on-year in January to 367,748 units. Toyota (-3.5%) drops slightly faster than the market but still manages a strong 31.5% share vs. 29.7% in December. Suzuki (-0.7%) and Honda (-1.8%) are stable above a very dynamic Daihatsu (+10.6%). The Top 11 brands are in the exact same order as the Full Year 2025 ranking. Among them, Lexus (+12%) and Isuzu (+1.1%) are the only ones in positive. Mercedes (-12.6%) – still by far the most popular foreign brand, Nissan (-11.1%) and Mazda (-10.6%) suffer, while Mitsubishi (-3.4%) and Subaru (-5.3%) resist better. Just below, Volkswagen (-41.4%) implodes. BYD (+239.6%) and Porsche (+23.7%) shine but only account for 0.05% and 0.3% share respectively.

Looking at the regular cars charts, the Toyota Yaris/Cross (-31.2%) sinks to just under 11,200 sales, meaning the Toyota Sienta (+5.7%) is the true best-seller once again when Yaris and Yaris Cross sales are separated. The Toyota Raize (+36%) excels at #3, distancing the Toyota Corolla/Cross (-34.4%) and Alphard (-20.3%) both in trouble. Toyota monopolises the Top 7 with the Roomy (+22.9%) and Voxy (+14.5%) in tow and both in excellent shape. The Honda Freed (-7.4%) is the best of the rest at #8. Outstanding performance of the Suzuki Jimny Wagon (+189.9%) inside the Top 10 for the very first time. The Toyota bZ4X is up 6504% to #28 and the Nissan Leaf up 206.5% to #37.

As for kei cars, the Honda N-BOX (+0.9%) is stable and dominates again ahead of the Suzuki Spacia (-5.6%). The Daihatsu Move (+27.7%) overtakes the Daihatsu Tanto (-14.3%) for third place with the Nissan Roox (+41.1%) rounding out the Top 5 like last month and boosted by a new generation. Excellent performance also by the Mitsubishi Delica Mini/eK (+31.5%).

Previous post: Japan Full Year 2025: Honda N-BOX and Toyota Sienta top market up 3.3%

One year ago: Japan January 2025: Sales up 12.4% on low year-ago volumes

Full January 2026 Top 46 All brands, Top 50 regular cars and Top 31 All kei cars below.

Japan January 2026 – brands:

PosBrandJan-26%/25Dec
1Toyota116,00731.5%– 3.5%1
2Suzuki60,86316.6%– 0.7%2
3Honda49,41113.4%– 1.8%3
4Daihatsu45,25112.3%+ 10.6%4
5Nissan35,2969.6%– 11.1%5
6Mazda11,6573.2%– 10.6%6
7Mitsubishi9,8832.7%– 3.4%7
8Subaru7,7912.1%– 5.3%8
9Lexus7,0481.9%+ 12.0%10
10Isuzu5,4041.5%+ 1.1%9
11Mercedes3,0310.8%– 12.6%11
12Hino2,6230.7%– 16.1%15
13Mitsubishi Fuso2,5970.7%+ 45.9%12
14Volkswagen1,5280.4%– 41.4%14
15BMW1,3830.4%– 16.5%13
16Audi1,0680.3%– 18.4%16
17Porsche9760.3%+ 23.7%24
18UD Trucks8700.2%+ 1.3%19
19Mini8490.2%– 6.9%17
20Volvo6760.2%+ 2.1%18
21Land Rover4070.1%– 47.9%22
22Peugeot3440.1%+ 3.0%21
23Jeep3130.1%– 47.7%20
24Renault1930.1%– 15.4%27
25BYD1800.0%+ 239.6%26
26Fiat1400.0%– 44.0%25
27Citroen1320.0%– 25.4%23
28Alfa Romeo1280.0%+ 91.0%28
29Ferrari1100.0%+ 64.2%30
30Hyundai800.0%+ 95.1%29
31Alpina560.0%+ 522.2%36
32Rolls-Royce510.0%+ 54.5%31
33Chevrolet390.0%+ 105.3%40
34Lamborghini380.0%– 20.8%33
35Maserati350.0%+ 0.0%32
36Aston Martin310.0%+ 19.2%37
37Scania300.0%– 11.8%34
38Abarth200.0%– 80.6%38
39McLaren190.0%– 32.1%43
40Bentley180.0%+ 63.6%35
41Cadillac140.0%– 54.8%41
42Ford140.0%+ 40.0%42
43DS120.0%– 69.2%39
44Lotus80.0%– 75.8%44
45Dodge40.0%+ 33.3%45
46Lancia30.0%+ 50.0%46
 –OthersΒ 1,1170.3%+ 206.0% –

Japan January 2026 – regular cars:

PosModelJan-26/25Dec
1Toyota Yaris/Cross11,192– 31.2%1
2Toyota Sienta10,145+ 5.7%2
3Toyota Raize9,239+ 36.0%3
4Toyota Corolla/Cross9,218– 34.4%4
5Toyota Alphard7,860– 20.3%7
6Toyota Roomy7,694+ 22.9%5
7Toyota Voxy7,190+ 14.5%9
8Honda Freed7,135– 7.4%6
9Toyota Noah6,439+ 5.3%8
10Suzuki Jimny Wagon6,322+ 189.9%14
11Nissan Serena6,263– 6.4%10
12Honda Vezel6,028+ 14.4%12
13Nissan Note5,714– 31.1%11
14Toyota Aqua5,268– 17.4%16
15Honda StepWGN5,205+ 38.8%13
16Toyota Harrier4,678– 8.5%15
17Suzuki Solio4,456– 22.4%17
18Toyota Land Cruiser W4,385– 13.1%21
19Toyota Crown4,329– 17.2%19
20Toyota Prius4,103– 50.1%20
21Honda Fit3,435– 5.2%18
22Toyota Vellfire3,317+ 22.6%25
23Subaru Impreza2,577+ 1.3%24
24Mazda CX-52,499+ 6.4%22
25Suzuki Xbee2,205+ 140.7%26
26Mitsubishi Delica D52,073– 0.6%43
27Honda WR-V1,688– 44.9%30
28Toyota bZ4X1,651+ 6504.0%40
29Nissan X-Trail1,621– 23.8%35
30Honda Civic1,589– 14.7%36
31Daihatsu Rocky1,573– 1.0%27
32Suzuki Swift1,559– 34.8%29
33Lexus LBX1,557– 2.9%31
34Subaru Forester1,546– 11.4%23
35Toyota RAV41,546– 27.4%42
36Mazda21,386– 34.8%28
37Nissan Leaf1,376+ 206.5%49
38Lexus NX350H1,327– 41.5%34
39Subaru Levorg1,067+ 13.1%32
40Suzuki Fronx1,044– 24.8%39
41Mazda CX-301,042– 9.7%33
42Toyota JPN Taxi914+ 1.1%46
43Honda ZR-V882– 59.4%41
44Mazda MX-5 (Roadster)840+ 38.4%n/a
45Mitsubishi Outlander823– 32.5%n/a
46Lexus RX350808+ 7980.0%n/a
47Mazda CX-60798+ 474.1%n/a
48Lexus RX500H749+ 6141.7%48
49Honda Odyssey738– 10.1%n/a
50Nissan Kicks685– 39.8%45

Japan January 2026 – kei cars:

PosModelJan-26/25Dec
1Honda N-BOX16,534+ 0.9%1
2Suzuki Spacia14,048– 5.6%2
3Daihatsu Move10,533+ 27.7%4
4Daihatsu Tanto10,263– 14.3%3
5Nissan Roox9,328+ 41.1%5
6Suzuki Hustler7,130– 7.7%6
7Mitsubishi Delica Mini/eK5,362+ 31.5%7
8Suzuki WagonR4,958– 12.9%8
9Daihatsu Mira4,256– 6.9%9
10Suzuki Alto3,838– 21.9%10
11Daihatsu Taft3,749– 28.7%12
12Nissan Dayz3,407– 22.0%11
13Suzuki Jimny2,812– 35.8%13
14Honda N-WGN1,965– 2.4%14
15Suzuki Every Wagon1,674+ 2.4%16
16Honda N-ONE1,390+ 40.8%15
17Mazda Flair Wagon1,303– 5.7%17
18Subaru Stella764new18
19Daihatsu Copen713+ 76.9%21
20Nissan Sakura670– 70.7%20
21Toyota Pixis619+ 13.4%19
22Nissan Clipper Rio474– 27.0%22
23Mazda Flair Crossover473– 33.3%23
24Mazda Carol437+ 43.8%24
25Mazda FlairΒ Β 409+ 30.3%26
26Subaru Chiffon205– 61.7%25
27Subaru Pleo177– 20.6%27
28Mitsubishi eK Cross EV94– 63.8%30
29Toyota Copen GR Sport84+ 127.0%29
30Mazda Scrum Wagon73– 33.6%28
31Mitsubishi Town Box37+ 0.0%31

Source: JADA, JMVA, JAIA

USA January 2026: Lexus (+14.8%), Kia (+13.1%) highlight shy market

βœ‡Best Selling Cars Blog
By:Matt Gasnier
12 February 2026 at 10:36

Kia sales gain 13.1% in January. 2027 Kia Telluride pictured.

According to S&P Global, US new light vehicle sales are expected to reach 1,128,400 units in January, up a modest 2% year-on-year gain. The SAAR is estimated at 15.2 million units, down on the 16 million of December and 15.5 million of January 2025. Light trucks SAAR is at 12.7 million vs. 13.2 in December and 12.6 million in January 2025, while passenger cars SAAR is at 2.5 million vs. 2.8 million in December and 2.9 million a year ago. The BEV market share is estimated at 5.3%. According to JD Power, the average new-vehicle retail transaction price is expected to reach $45,880, up $512 or 1.1% from January 2025. Profit per unit, which includes vehicle gross, finance and insurance income, is expected to be $2,148. This is down $62 from January 2025, but up $224 from December 2025.

Among OEMs still reporting monthly results, Toyota Motor is up 8.1%, Hyundai-Kia up 7.7% and American Honda up 7.7% but Ford Motor drops -5.2%. Brand-wise, Lexus (+14.8%) and Kia (+13.1%) deliver the best performances, with Lincoln (+9.8%), Toyota (+7%) and Genesis (+6.6%) also very solid. Acura (+3.8%) is weaker but still up, whereas Volvo (-36.5%) sinks and Mazda (-14%) and Subaru (-9.1%) are in trouble. The Ford F-Series (-18.2%) and Toyota RAV4 (-39.1%) struggle, with the latter outsold by its archenemy the Honda CR-V (-1%). In contrast, the Toyota Camry (+14.5%), Tacoma (+14.4%) and Corolla (+12%) all impress with double-digit gains. The Mazda CX-50 (+64.4%) Honda Accord (+31.8%) and Ford Explorer (+30.7%) impress below, while the Toyota 4Runner (+6595.6%) is lifted by its new generation.

Previous post: USA Full Year 2025: Market surprises with 2.2% share, Ford F-Series, Toyota RAV4 and Camry dominate segments

One year ago: USA January 2025: Toyota Tacoma (+128.8%), Ford F-Series (+20.4%) highlight market up 3.7%

Full January 2026 data for OEMs, brands and models with available monthly data below.

USA January 2026 – OEMs reporting monthly:

OEMJan-26/25
Toyota Motor Corporation176,853+ 8.1%
Ford Motor Co134,598– 5.2%
Hyundai-Kia125,296+ 7.7%
American Honda98,594+ 1.9%
Subaru42,157– 9.1%
Mazda28,958– 14.0%
Volvo Cars5,166– 36.5%

USA January 2026 – brands reporting monthly:

BrandJan-26/25
Toyota150,886+ 7.0%
Ford127,496– 5.9%
Honda89,575+ 1.7%
Kia64,502+ 13.1%
Hyundai55,624+ 2.1%
Subaru42,157– 9.1%
Mazda28,958– 14.0%
Lexus25,967+ 14.8%
Acura9,019+ 3.8%
Lincoln7,102+ 9.8%
Genesis5,170+ 6.6%
Volvo5,166– 36.5%

USA January 2026 – models reporting monthly:

ModelJan-26/25
Ford F-Series47,981– 18.2%
Honda CR-V27,019– 1.0%
Toyota RAV422,078– 39.1%
Toyota Camry21,764+ 14.5%
Toyota Tacoma21,466+ 14.4%
Toyota Corolla19,420+ 12.0%
Ford Explorer17,655+ 30.7%
Honda Civic16,563+ 2.4%
Subaru Forester15,821+ 22.2%
Hyundai Tucson14,428– 4.0%
Kia Sportage13,984+ 23.1%
Honda AccordΒ Β 12,739+ 31.8%
Kia K4/Forte11,642+ 0.2%
Subaru Crosstrek11,296– 10.5%
Ford Bronco10,814+ 19.4%
Toyota 4Runner10,713+ 6595.6%
Ford Bronco Sport10,641+ 13.5%
Toyota Tundra10,433+ 0.7%
Mazda CX-5010,415+ 64.4%
Ford Maverick9,885+ 13.2%
Mazda CX-59,873– 8.0%
Honda Pilot9,607+ 8.6%
Toyota Grand Highlander9,606+ 72.0%
Honda HR-V9,488– 19.7%
Kia Telluride9,424+ 7.4%
Hyundai Elantra9,091+ 2.5%
Hyundai Santa Fe9,011+ 8.6%
Hyundai Palisade8,604+ 28.7%
Toyota Corolla Cross8,542+ 34.2%
Lexus RX8,348+ 28.0%
Subaru Outback8,283– 23.3%
Ford Transit8,159+ 6.3%
Toyota Sienna7,345+ 13.9%
Kia K56,276+ 44.0%
Kia Sorento5,904– 14.1%
Kia Carnival5,879+ 60.4%
Ford Ranger5,671+ 26.0%
Honda Odyssey5,334+ 5.7%
Hyundai Kona5,321+ 21.9%
Kia Seltos5,278+ 85.8%
Ford Expedition5,269+ 14.0%
Toyota Highlander4,488+ 68.0%
Lexus NX4,437– 20.4%
Honda Passport4,320+ 63.5%
Toyota Prius3,893– 20.3%
Lexus TX3,778+ 96.0%
Lexus GX3,633+ 14.2%
Honda Ridgeline3,625+ 26.5%
Ford Mustang3,609+ 50.4%
Ford Escape3,418– 65.5%
Ford E-Series3,354+ 14.1%
Kia Niro3,170+ 163.7%
Hyundai Sonata3,140– 34.0%
Acura MDX2,986+ 0.7%
Subaru Ascent2,817– 9.5%
Toyota Land Cruiser2,788– 42.9%
Toyota bZ4X2,769+ 23.5%
Mazda CX-902,707– 49.4%
Mazda32,473– 17.1%
Mazda CX-302,423– 63.6%
Acura ADX2,387new
Genesis GV702,220+ 9.8%
Hyundai Ioniq 52,126– 5.5%
Lincoln Nautilus1,988– 18.0%
Genesis GV801,945+ 21.3%
Lincoln Aviator1,923+ 34.1%
Acura RDX1,901– 26.7%
Toyota Sequoia1,896+ 37.3%
Volvo XC901,894– 24.7%
Volvo XC601,784– 41.1%
Hyundai Venue1,767+ 10.4%
Kia Soul1,731– 51.3%
Lexus ES1,723– 24.2%
Lexus IS1,715+ 34.5%
Lincoln Corsair1,619– 3.8%
Toyota Crown Signia1,599– 37.7%
Lincoln Navigator1,572+ 69.4%
Acura Integra1,362– 2.2%
Hyundai Santa Cruz1,212– 32.1%
Subaru WRX1,211– 23.0%
Subaru Impreza1,156– 52.4%
Toyota Crown1,073+ 67.9%
Ford Mustang Mach-E1,040– 70.5%
Lexus RZ993+ 277.6%
Volvo XC40817– 32.0%
Subaru Legacy763– 52.2%
Toyota GR86711– 9.8%
Genesis G70676+ 5.3%
Kia EV9674– 45.3%
Mazda CX-70672– 29.0%
Honda Prologue664– 82.3%
Lexus LX596+ 58.5%
Hyundai Ioniq 9580new
Subaru Solterra572– 45.6%
Kia EV6540– 65.0%
Lexus UX477– 36.7%
Volvo EX30429+ 10.6%
Mazda MX-5 Miata395– 42.0%
Acura TLX368+ 4.0%
Hyundai Ioniq 6344– 60.5%
Toyota Supra275+ 150.0%
Genesis G80245– 11.6%
Subaru BRZ238+ 6.3%
Honda Prelude216new
Volvo V60114– 38.4%
Lexus LS95– 33.6%
Lexus LC92– 50.3%
Lexus RC80– 45.6%
Genesis G9073– 38.7%
Volvo EX9072– 82.7%
Volvo EX4047new
Toyota Mirai27+ 58.8%
Acura ZDX15– 98.9%
Genesis GV6011– 94.2%
Volvo V905– 86.8%
Volvo S904– 95.6%

Source: Manufacturers

Canada January 2026: Acura up 39%, Honda down -17%

βœ‡Best Selling Cars Blog
By:Matt Gasnier
12 February 2026 at 07:17

The new Acura ADX helps the brand’s sales up 39% in January.

According to local consultancy DesRosiers Automotive, the Canadian new light vehicle market is down -2.9% year-on-year to 114,000 units for a robust SAAR of 2.08 million, higher than any month during Q3 and Q4 last year. This is a good performance given the extreme weather over the period and a high comparison base as January 2025 was the strongest January ever, matching the 2018 figure. As usual we only have date for the manufacturers still reporting monthly as a lot of them have decide to only report quarterly.

Hyundai-Kia drops -4.5% whereas Toyota Motor is stable at +0.1% (but was down -12.5% over the year prior in January 2025) and Honda Canada sinks -13.5%. Brand-wise, Toyota edges up 0.3%, Hyundai is up 0.2% but Honda (-17%), Kia (-12.8%) and Subaru (-4.3%) underperform. Lexus (-0.7%) is stable while Acura (+39%), Volvo (+8.7%), Genesis (+8%) and Mazda (+4.9%) excel. As for models with monthly data available, the Hyundai Tucson (+44.8%), Subaru Crosstrek (+31.7%), Mazda CX-5 (+29.8%) shine but the Toyota RAV4 (-44%) is in freefall, awaiting the new generation.

Previous post: Canada Full Year 2025: Ford F-Series celebrates 60 years as #1 pick-up truck in strongest market in 6 years

One year ago: Canada January 2025: Hyundai up 30.3%, Toyota down -12.5%

Full January 2026 data for OEMs, brands and models with available monthly data below.

Canada January 2026 – OEMs reporting monthly:

Hyundai-Kia14,723– 4.5%
Toyota Motor Co.14,173+ 0.1%
Honda Canada8,063– 13.5%
Subaru5,061– 4.3%
Mazda4,974+ 4.9%
Volvo Cars Canada673+ 8.7%

Canada January 2026 – brands reporting monthly:

BrandJan-26/25
Toyota11,974+ 0.3%
Hyundai9,215+ 0.2%
Honda7,251– 17.0%
Subaru5,061– 4.3%
Kia5,020– 12.8%
Mazda4,974+ 4.9%
Lexus2,199– 0.7%
Acura812+ 39.0%
Volvo673+ 8.7%
Genesis488+ 8.0%

Canada January 2026 – models reporting monthly:

ModelJan-26/25
Honda CR-V3,608+ 5.6%
Hyundai Tucson3,311+ 44.8%
Subaru Crosstrek2,648+ 31.7%
Mazda CX-52,058+ 29.8%
Toyota RAV41,996– 44.0%
Toyota Corolla1,986+ 17.7%
Kia Sportage1,688+ 52.2%
Honda Civic1,622– 27.9%
Hyundai Kona1,333– 9.3%
Hyundai Palisade1,298+ 133.5%
Hyundai Elantra1,290– 17.3%
Mazda CX-301,286+ 54.2%
Toyota Corolla Cross1,093– 10.0%
Subaru Forester1,073– 30.6%
Kia Seltos1,066– 0.9%
Subaru Outback1,009+ 45.0%
Toyota Grand Highlander962+ 72.1%
Toyota Tundra947– 12.5%
Hyundai Venue858+ 9.2%
Toyota Tacoma834– 27.1%
Toyota Highlander814+ 73.9%
Lexus NX798– 2.4%
Lexus RX793+ 26.7%
Toyota Sienna793+ 45.0%
Honda HR-V772– 41.6%
Kia K4718– 27.2%
Mazda3678– 11.9%
Toyota bZ4X652+ 579.2%
Hyundai Santa Fe648– 19.7%
Toyota Camry607+ 65.8%
Mazda CX-90530+ 3.5%
Kia Niro478+ 59.9%
Toyota Prius439+ 27.6%
Kia Sorento365– 64.1%
Honda Pilot353– 36.2%
Mazda CX-70349+ 55.1%
Kia Carnival343+ 1.8%
Toyota Crown Signia305+ 45.9%
Genesis GV70300+ 0.7%
Toyota 4Runner278+ 5460.0%
Honda Passport254+ 35.1%
Acura RDX245– 0.4%
Acura ADX239new
Acura MDX231– 2.9%
Honda Odyssey218– 33.5%
Volvo XC60207+ 69.7%
Volvo XC90202– 12.9%
Hyundai Sonata199+ 51.9%
Volvo XC40199+ 17.8%
Honda Accord181– 39.1%
Honda Ridgeline180– 11.3%
Kia EV9174– 43.5%
Lexus TX163– 29.7%
Toyota Land Cruiser146– 68.2%
Kia EV4144new
Subaru Impreza138– 27.4%
Genesis GV80128+ 56.1%
Hyundai Ioniq 5122– 91.1%
Subaru WRX122– 26.5%
Lexus IS119+ 38.4%
Lexus UX115– 50.6%
Hyundai Ioniq 998new
Lexus GX78+ 8.3%
Acura Integra70+ 34.6%
Hyundai Ioniq 655– 43.3%
Toyota Sequoia55– 5.2%
Mazda CX-5054– 93.2%
Lexus LX51– 40.0%
Subaru Solterra47– 88.1%
Genesis G7039+ 5.4%
Kia EV638– 85.8%
Toyota 8638– 32.1%
Honda Prelude36new
Lexus RZ36+ 80.0%
Honda Prologue27– 84.7%
Lexus ES26– 10.3%
Toyota Crown24– 22.6%
Volvo EX3024– 50.0%
Mazda MX-5 Miata19– 5.0%
Subaru BRZ19– 69.8%
Acura TLX17– 54.1%
Volvo S60/V6016– 38.5%
Genesis G8014+ 16.7%
Volvo S90/V9014+ 366.7%
Lexus LC12+ 140.0%
Acura ZDX10– 9.1%
Lexus RC7+ 0.0%
Volvo C406– 50.0%
Genesis G905+ 66.7%
Subaru Ascent5– 97.7%
Toyota Supra5– 87.2%
Volvo EX905– 28.6%
Kia Telluride4– 98.1%
Hyundai Santa Cruz3– 97.7%
Genesis GV602– 90.0%
Kia Soul2– 98.5%
Lexus LS1– 50.0%

Source: Manufacturers, DesRosiers Automotive

Denmark January 2026: Toyota bZ4X #1, Urban Cruiser lands at #5

βœ‡Best Selling Cars Blog
By:Matt Gasnier
12 February 2026 at 03:45

The Toyota Urban Cruiser reaches the 5th place in Denmark.

Excellent start of the year for new car sales in Denmark at +18.2% to 12,802 units in January. Toyota (+71.6%) surges into pole position with 16.5% share vs. #7 and 5.6% over the Full Year 2025. Skoda (+126.4%) is in even better shape year-on-year at #2. Leader last month and over the FY2025, Volkswagen (-42.9%) freefalls to #3. Citroen (+1416.7%) posts a surreal gain to #8 and 4.3% share vs. #20 and 1.2% over FY2025. Renault (+92.3%), BMW (+84.8%) and Peugeot (+24.9%) also impress in the remainder of the Top 10. Tesla (+2.5%) is stable at #10. Below, notice MG (+332.4%) and Mazda (+195.8%) while newcomer Zeekr is up to #21 with 1.2% share.

Model-wise, like a year ago the Toyota bZ4X (+95.6%) is the best-selling car in the country with a fantastic 10.5% share vs. just 1.4% over the Full Year 2025. In fact with 1,348 sales it already reaches 51% of its total 2025 volume. Leader over the Full Year 2025, the Skoda Elroq (+1961.5%) is #2 with a strong 6.3% share. The Tesla Model Y (+63.3%) rounds out the podium ahead of the Audi Q4 e-Tron (+131.3). The event of the month is the 5th place of the Toyota Urban Cruiser BEV with 3.4% share, this is a rebadged Suzuki e Vitara. The Cupra Born (+46.4%), Renault 5 (+944%) and BMW ix1 (+48.2%) also soar below. Note the entire Top 12 is composed of BEVs. Finally, the new Renault 4 is up to #17 and 1.5% share which is higher than at home in France.

Previous post: Denmark Full Year 2025: Skoda Elroq instant best-seller

One year ago: Denmark January 2025: Toyota bZ4X secures first win

Full January 2026 Top 55 All brands and Top 219 All models below.

Denmark January 2026 – brands:

PosBrandJan-26%/25Dec
1Toyota2,11216.5%+ 71.6%9
2Skoda1,2439.7%+ 126.4%6
3Volkswagen1,1639.1%– 42.9%1
4Renault8987.0%+ 92.3%7
5BMW8266.5%+ 84.8%5
6Audi6585.1%+ 18.6%3
7Mercedes6455.0%+ 16.4%4
8Citroen5464.3%+ 1416.7%18
9Peugeot4623.6%+ 24.9%11
10Tesla4583.6%+ 2.5%2
11Cupra4543.5%– 12.2%8
12Ford3963.1%+ 40.4%14
13Volvo3182.5%+ 74.7%13
14Kia3022.4%– 44.6%21
15MG2942.3%+ 332.4%15
16Xpeng2491.9%+ 41.5%10
17Suzuki2461.9%– 23.4%20
18Hyundai2281.8%– 60.8%12
19Nissan2201.7%– 49.0%22
20Mazda2101.6%+ 195.8%16
21Zeekr1561.2%new23
22Leapmotor1180.9%new27
23Polestar950.7%– 31.7%19
24BYD890.7%+ 71.2%17
25Mini730.6%+ 14.1%28
26Opel700.5%– 61.5%24
27Honda420.3%+ 44.8%33
28Seat380.3%– 84.4%38
29Lexus340.3%– 50.7%36
30Navor300.2%+ 150.0%25
31Subaru150.1%– 28.6%39
32Porsche140.1%– 76.7%30
33KGM130.1%+ 550.0%41
34Exlantix110.1%new44
35Jaecoo110.1%new –
36Skyworth100.1%new –
37Fiat90.1%+ 125.0%32
38Omoda80.1%new31
39Hongqi70.1%+ 250.0%29
40Maxus50.0%+ 400.0%40
41Lynk & Co40.0%n/a46
42Hisun30.0%+ 200.0% –
43Maserati30.0%+ 200.0%49
44Today Sunshine30.0%new54
45Bentley20.0%n/a –
46Micro20.0%n/a –
47Eagle10.0%n/a43
48Evolution10.0%n/a47
49Ferrari10.0%n/a –
50JAC10.0%new48
51Land Rover10.0%– 66.7%35
52Man10.0%– 88.9% –
53Nilsson10.0%n/a51
54NIO10.0%new50
55Powerland10.0%n/a –

Denmark January 2026 – models:

PosModelJan-26%/25Dec
1Toyota bZ4X1,34810.5%+ 95.6%27
2Skoda Elroq8046.3%+ 1961.5%4
3Tesla Model Y4543.5%+ 63.3%1
4Audi Q4 e-Tron4443.5%+ 131.3%2
5Toyota Urban Cruiser4313.4%new –
6VW ID.43813.0%– 27.3%3
7Skoda Enyaq3122.4%– 7.7%9
8Cupra Born2652.1%+ 46.4%16
9Renault R52612.0%+ 944.0%23
10BMW ix12461.9%+ 48.2%19
11VW ID.Buzz2381.9%+ 0.4%5
12VW ID.32291.8%– 36.9%8
13Citroen C32261.8%+ 606.3%75
14BMW X12091.6%+ 1507.7%22
15Citroen C3 Aircross2071.6%new31
16Xpeng G62061.6%+ 49.3%6
17Renault R41931.5%new50
18VW ID.71901.5%+ 31.9%11
19Volvo EX401891.5%+ 81.7%18
20Mazda6e1751.4%new25
21Toyota Yaris Cross1711.3%– 2.8%12
22Renault Scenic1601.2%+ 8.1%7
23Mercedes CLA1561.2%+ 2500.0%10
24Ford Explorer1531.2%+ 47.1%43
25Peugeot 2081501.2%+ 2400.0%20
26Renault Austral1501.2%+ 226.1% –
27Mercedes EQA1431.1%+ 6.7%24
28Mercedes EQB1401.1%+ 47.4%14
29Zeekr 7X1371.1%new38
30Suzuki Vitara1361.1%+ 51.1%40
31Peugeot 20081190.9%+ 77.6%44
32Leapmotor B101180.9%new76
33Citroen C5 Aircross1030.8%#######97
34Kia EV31020.8%– 44.9%54
35Suzuki Swift1020.8%– 32.0%72
36Nissan Qashqai1010.8%– 34.8%55
37Peugeot 3008990.8%– 37.3%32
38MG 4940.7%+ 248.1%28
39Audi A6 e-tron930.7%new13
40Peugeot 5008930.7%– 30.6%56
41MG ZS880.7%+ 214.3% –
42Renault Megane E-Tech840.7%+ 64.7%68
43Toyota Aygo X820.6%– 55.7%65
44Hyundai Kona810.6%– 49.4%37
45Cupra Terramar790.6%– 3.7%131
46BMW i4780.6%+ 39.3%26
47MG S5780.6%new62
48Skoda Kodiaq770.6%+ 492.3%94
49Polestar 4760.6%+ 81.0%30
50BMW i5750.6%+ 41.5%35
51Hyundai Ioniq 5740.6%– 55.2%49
52BMW 3 Series700.5%+ 37.3%34
53Ford Capri700.5%+ 20.7% –
54VW ID.5690.5%– 6.8%39
55Ford Puma630.5%+ 6200.0% –
56Nissan Micra630.5%new110
57Volvo EX30630.5%+ 200.0%51
58Toyota Yaris610.5%+ 27.1%92
59Kia EV9590.5%+ 436.4%116
60Kia EV4540.4%new179
61Ford Kuga530.4%+ 178.9%80
62Hyundai Inster530.4%+ 152.4%42
63Cupra Formentor490.4%– 24.6%21
64BMW 5 Series480.4%+ 700.0%84
65Audi A3450.4%+ 200.0%45
66Cupra Tavascan440.3%– 85.4%17
67Kia PV5440.3%new71
68BMW 1 Series430.3%+ 126.3%107
69Xpeng G9430.3%+ 13.2%46
70Kia EV6410.3%– 52.3%105
71Nissan Ariya400.3%– 76.0%59
72Audi Q2380.3%– 68.1%67
73Opel Grandland X370.3%– 14.0%61
74Seat Ibiza350.3%– 22.2%136
75Mercedes EQE330.3%– 68.3%64
76Lexus RZ320.2%+ 3100.0%132
77Mercedes GLC320.2%+ 39.1%33
78Opel Frontera320.2%new73
79Navor E5300.2%+ 150.0%36
80Ford Transit/Tourneo Custom290.2%– 67.0%78
81Mini Aceman290.2%+ 70.6%87
82Volvo EX90290.2%+ 123.1%82
83VW T-Roc290.2%– 88.3%47
84Mini (incl. Cabriolet)280.2%n/a135
85Mazda CX-30260.2%+ 136.4%90
86Renault Symbioz260.2%new53
87Honda e:Ny1250.2%+ 92.3%148
88BMW ix2240.2%– 29.4%81
89Mercedes GLB240.2%– 33.3%91
90BMW iX230.2%+ 360.0%57
91Mercedes GLA230.2%– 17.9%60
92Ford Transit220.2%+ 2100.0%70
93Mercedes Vito Tourer220.2%+ 1000.0%200
94Volvo EC40220.2%+ 4.8%127
95Skoda Karoq200.2%+ 0.0% –
96BYD Dolphin Surf190.1%new66
97BYD Sealion 7190.1%new77
98Polestar 2190.1%– 78.2%74
99Mercedes C Class180.1%– 14.3%96
100Audi Q3170.1%n/a108
101Cupra Leon170.1%– 57.5%93
102MG S6 EV170.1%new185
103Mini Countryman160.1%– 5.9%151
104Nissan Juke150.1%– 80.0% –
105BYD Seal U140.1%– 17.6%69
106Volvo ES90140.1%new190
107BYD Atto 2130.1%new117
108BYD Seal130.1%+ 8.3%114
109KGM Torres EVX130.1%+ 550.0%168
110MG HS130.1%+ 62.5%83
111Mercedes EQE SUV120.1%– 20.0%41
112Renault Clio120.1%– 92.9%111
113Skoda Kamiq120.1%– 52.0% –
114Subaru Solterra120.1%– 7.7% –
115Zeekr X120.1%new137
116Audi A5110.1%– 88.7%133
117Jaecoo J5110.1%new –
118Citroen Berlingo100.1%+ 900.0%163
119Hyundai Ioniq 9100.1%new102
120Porsche Macan100.1%– 80.4%95
121Renault Master100.1%n/a143
122Skyworth K100.1%new –
123Fiat Grande Panda90.1%new109
124Mercedes A Class90.1%– 75.7%103
125Toyota Corolla Cross90.1%– 82.7%126
126VW Passat90.1%– 40.0%100
127BYD Tang80.1%+ 300.0%101
128Honda CR-V80.1%+ 300.0%155
129Mercedes E Class80.1%+ 0.0%99
130Omoda 580.1%new106
131Skoda Scala80.1%– 42.9% –
132Suzuki SX480.1%– 60.0%144
133Exlantix ETΒ 70.1%new165
134Hyundai Ioniq 670.1%– 80.0%115
135Mercedes Sprinter70.1%– 74.1%85
136Toyota Proace City Verso70.1%new –
137Zeekr 00170.1%new149
138Audi Q560.0%n/a58
139Hongqi E-HS760.0%new –
140Skoda Superb60.0%+ 50.0%104
141VW Polo60.0%– 90.9%113
142BMW X350.0%+ 66.7%161
143Exlantix ES40.0%new –
144Lynk & Co 0240.0%new181
145Mercedes GLE40.0%n/a122
146VW Tiguan40.0%– 55.6%121
147BMW i730.0%– 66.7%154
148Ford Mustang Mach-E30.0%– 50.0%147
149Hisun HS5DUTV-230.0%n/a –
150Honda HR-V30.0%n/a167
151Honda Jazz30.0%– 75.0% –
152Hyundai Bayon30.0%+ 0.0%141
153Maserati Grecale30.0%+ 200.0%197
154Mazda230.0%– 91.9%150
155Mazda330.0%– 57.1%182
156Mercedes EQV30.0%– 25.0%142
157Mercedes Vito30.0%n/a183
158Skoda Octavia30.0%– 96.3%112
159Today Sunshine30.0%n/a213
160Audi A620.0%– 90.9%120
161Audi Q6 e-tron20.0%– 98.2%29
162BYD Atto 320.0%n/a129
163Ford Focus20.0%+ 0.0%48
164Honda Civic20.0%+ 0.0%166
165Kia EV520.0%new –
166Lexus LBX20.0%– 91.7% –
167Maxus E-deliver 920.0%new198
168Maxus Euniq620.0%new –
169Mazda CX-8020.0%– 66.7%157
170Mercedes EQS20.0%n/a –
171Mercedes G Class20.0%+ 0.0%139
172Mercedes V Class20.0%– 75.0%171
173MG 320.0%– 93.9% –
174MG Cyberster20.0%+ 0.0%184
175Micro Microlino20.0%new –
176Porsche Taycan20.0%– 33.3%208
177Renault Trafic20.0%– 33.3%152
178Seat Arona20.0%– 95.7%173
179Subaru Outback20.0%+ 100.0%212
180Tesla Model 320.0%– 98.8%15
181Toyota Corolla20.0%– 93.1% –
182VW T-Cross20.0%– 98.7%160
183VW Touran20.0%– 97.7%98
184Bentley Bentayga10.0%n/a –
185Bentley Flying Spur10.0%n/a –
186BMW 4 Series10.0%– 83.3%52
187BMW X510.0%– 66.7%162
188BYD Dolphin10.0%– 95.2%130
189Eagle Golf Car10.0%n/a164
190Evolution Classic 410.0%new –
191Ferrari Purosangue10.0%new –
192Honda ZR-V10.0%new194
193Hongqi EH710.0%new118
194JAC E30X10.0%new –
195MAN TGE10.0%– 88.9% –
196Maxus Euniq510.0%+ 0.0% –
197Mazda MX-3010.0%– 87.5%134
198Mercedes EQS SUV10.0%n/a –
199Mercedes S Class10.0%n/a –
200Nilsson Hearse10.0%n/a201
201Nio Firefly10.0%new202
202Nissan X-Trail10.0%– 97.1% –
203Opel Zafira10.0%– 90.0%204
204Peugeot 30810.0%– 75.0%205
205Porsche 71810.0%n/a –
206Porsche Cayenne10.0%n/a207
207Powerland Tachyon10.0%n/a –
208Range Rover Sport10.0%n/a128
209Seat Leon10.0%n/a211
210Skoda Fabia10.0%– 92.9% –
211Subaru Forester10.0%– 85.7%153
212Tesla Model S10.0%n/a188
213Tesla Model X10.0%– 50.0% –
214Toyota Proace City10.0%new214
215Volvo V9010.0%+ 0.0% –
216VW Caddy10.0%– 75.0%216
217VW Caravelle10.0%– 66.7% –
218VW Crafter10.0%– 75.0%146
219VW Golf10.0%– 80.0%159

Source: Mobility Denmark

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