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Today β€” 21 April 2026Main stream

Canada March/Q1 2026: Ford Motor (+14.4%), Stellantis (+14.6%) shine, sales down -4.4%

βœ‡Best Selling Cars Blog
By:Matt Gasnier
21 April 2026 at 05:31

Ford F-Series sales are up 9.4% over Q1.

Local consultancy Desrosiers Automotive has the Canadian new light vehicle market down a steep -8.2% year-on-year in March to 170,000 units. The SAAR is down to 1.85 million, the lowest since September 2025. The Q1 volume is down -4.4% to 406,000. Desrosiers considers this result as a solid one given the soaring gas prices and tariff-related economic headwinds. In the Q1 OEM charts, Ford Motor (+14.4%) brilliantly overtakes General Motors (-13.1%) while Hyundai-Kia (+0.8%) remains above Toyota Motor (-2.4%). Stellantis (+14.6%) stages a comeback with the Volkswagen Group (+7.7%) also strong.

In the Q1 brands charts, Ford (+14.1%) defies the negative market to sail away into the distance at almost 68,000 sales vs. under 43,000 for #2 Toyota (-1.1%). Chevrolet (-6.5%), Hyundai (+1.8%) and Honda (-8.7%) complete the Top 5. Volkswagen (+12.7%), Mitsubishi (+7.3%), Ram (+6.9%) and Jeep (+3.2%) also shine below. Hit hard are Tesla (-39.2%), Buick (-33.5%), Cadillac (-21.8%) and Mercedes (-20%).

Over in the models charts, the Ford F-Series (+9.4%) widens the gap with its followers to an outstanding Β 20,431 units while selling just over 34,000 units itself. The GMC Sierra (-15.2%) grabs the 2nd spot despite falling heavily year-on-year, while the Honda CR-V (-5%) climbs to #3 and #1 SUV. The Chevrolet Silverado (-11.9%) is in difficulty in 4th place whereas the Hyundai Tucson (+47.7%) surges to #5 ahead of the Nissan Kicks (+27.4%) and Ram Pickup (+16.6%). Other great performers below include the VW Tiguan (+135.8%) and Kia Sportage (+51.4%). Handicapped by a lousy generation changeover the Toyota RAV4 dives -62.7% to #13 vs. a traditional 2nd spot overall.

Previous post: Canada February 2026: bZ4X is Toyota’s best-seller

One year ago: Canada March/Q1 2025: GM (+17.3%) posts largest growth among main OEMs, best March volume in 7 years

Full Q1 2026 Top 15 OEMs, Top 45 All brands and Top 297 All models below.

Canada Q1 2026 – OEMs:

PosOEMQ1 2026/25
1Ford Motor Co.70,541+ 14.4%
2General Motors64,302– 13.1%
3Hyundai-Kia52,966+ 0.8%
4Toyota Motor Co.49,628– 2.4%
5Nissan Group/Mitsubishi35,708– 7.3%
6Honda Canada30,596– 7.1%
7Stellantis30,337+ 14.6%
8Volkswagen Group27,886+ 7.7%
9Subaru15,691– 13.7%
10Mazda15,153– 8.4%
11Mercedes-Benz Canada6,884– 20.0%
12BMW Group6,765– 8.0%
13Tesla (est)6,130– 39.2%
14JLR4,211+ 59.7%
15Volvo Cars Canada2,929+ 11.3%

Canada Q1 2026 – brands:

PosBrandQ1 2026/25
1Ford67,918+ 14.1%
2Toyota42,663– 1.1%
3Chevrolet33,738– 6.5%
4Hyundai31,226+ 1.8%
5Honda27,655– 8.7%
6Nissan25,758– 11.6%
7GMC22,027– 14.4%
8Volkswagen20,299+ 12.7%
9Kia20,008– 1.3%
10Subaru15,691– 13.7%
11Mazda15,153– 8.4%
12Ram12,463+ 6.9%
13Mitsubishi8,761+ 7.3%
14Jeep8,631+ 3.2%
15Lexus6,965– 9.5%
16Mercedes6,884– 20.0%
17Tesla (est)6,130– 39.2%
18BMW5,866– 9.0%
19Audi5,578– 5.3%
20Chrysler5,074+ 97.8%
21Buick4,720– 33.5%
22Land Rover3,982+ 67.2%
23Cadillac3,817– 21.8%
24Acura2,941+ 12.0%
25Volvo2,929+ 11.3%
26Dodge2,742– 3.6%
27Lincoln2,623+ 25.0%
28Porsche1,827+ 0.7%
29Genesis1,732+ 10.3%
30Fiat1,287+ 70.0%
31Infiniti1,189– 5.0%
32Rivian875+ 191.7%
33Mini830– 3.4%
34Polestar405– 61.4%
35Lucid235+ 17.5%
36Jaguar229– 10.5%
37Vinfast207– 34.3%
38Lamborghini108+ 2.9%
39Ferrari89+ 2.3%
40Alfa Romeo81– 51.2%
41Bentley74+ 5.7%
42Rolls-Royce69+ 43.8%
43Maserati59– 47.3%
44McLaren42+ 5.0%
45Karma7+ 75.0%

Canada Q1 2026 – models:

PosModelQ1 2026/25
1Ford F-Series34,088+ 9.4%
2GMC Sierra13,657– 15.2%
3Honda CR-V13,110– 5.0%
4Chevrolet Silverado12,995– 11.9%
5Hyundai Tucson12,164+ 47.7%
6Nissan Kicks/Kicks Play12,132+ 27.4%
7Ram Pick-up11,545+ 16.6%
8Nissan Rogue9,119– 8.5%
9Subaru Crosstrek7,946+ 12.0%
10VW Tiguan7,298+ 135.8%
11Kia Sportage6,814+ 51.4%
12Honda Civic6,732– 7.5%
13Toyota RAV46,465– 62.7%
14Ford Escape6,429+ 0.8%
15Mazda CX-56,104+ 20.0%
16Chevrolet Equinox5,624– 2.1%
17Toyota Corolla5,496+ 6.7%
18Ford Bronco Sport5,344+ 21.3%
19Mitsubishi Outlander5,244+ 22.1%
20Hyundai Kona5,137– 9.6%
21VW Taos4,938– 3.2%
22Toyota bZ4X4,728+ 1359.3%
23Ford TransitΒ 4,699+ 3.2%
24Hyundai Elantra4,438– 16.9%
25Chevrolet Trax4,428+ 8.6%
26Tesla Model Y (est)4,235– 9.9%
27Kia Seltos4,167+ 13.4%
28Ford Maverick4,091+ 120.1%
29Chrysler Pacifica4,008+ 256.0%
30Ford Explorer3,846+ 49.5%
31Mazda CX-303,736+ 21.4%
32Toyota Corolla Cross3,712– 9.7%
33Subaru Forester3,467– 39.9%
34Toyota Tacoma3,421+ 25.2%
35VW Jetta3,110+ 8.8%
36Toyota Tundra3,079– 10.2%
37GMC Terrain3,066– 4.0%
38Hyundai Venue3,018+ 9.9%
39Kia K42,865– 12.8%
40Audi Q52,734+ 19.4%
41Hyundai Palisade2,704+ 40.7%
42Toyota Grand Highlander2,692+ 54.4%
43Kia Niro2,661+ 94.8%
44Honda HR-V2,647– 27.5%
45Lexus NX2,627– 7.5%
46Toyota Prius2,591+ 167.1%
47Toyota Sienna2,544+ 10.7%
48Jeep Wrangler2,518– 10.7%
49Dodge Durango2,490+ 21.4%
50Ford BroncoΒ Β 2,385+ 2.0%
51Mitsubishi RVR2,377+ 55.7%
52Jeep Grand Cherokee2,334– 0.3%
53Lexus RX2,300+ 1.6%
54Chevrolet Traverse2,259+ 20.9%
55Subaru Outback2,232– 2.6%
56Nissan Sentra2,226– 30.8%
57Chevrolet Trailblazer2,207– 5.5%
58Toyota 4Runner2,198+ 19881.8%
59Toyota Highlander2,157+ 53.9%
60Ford Mustang Mach-E2,116+ 2.3%
61Mercedes GLC2,078+ 9.7%
62Ford Ranger2,073+ 61.3%
63Mazda32,030– 16.9%
64Jeep Compass2,020– 13.2%
65VW Atlas1,959– 21.3%
66Buick Envision1,872– 38.4%
67Mazda CX-901,867+ 2.8%
68Hyundai Santa Fe1,866– 39.9%
69Chevrolet Colorado1,797– 6.0%
70Toyota Camry1,749+ 49.2%
71Land Rover Defender1,731+ 128.1%
72BMW X31,712+ 56.6%
73Honda Pilot1,610– 18.4%
74GMC Canyon1,424– 14.4%
75Mercedes GLE1,395– 13.9%
76Honda Passport1,360+ 172.0%
77Nissan Leaf1,330+ 4190.3%
78Fiat 5001,287+ 71.8%
79Kia Sorento1,254– 65.4%
80Cadillac Optiq1,245+ 102.4%
81Acura MDX1,232+ 15.9%
82GMC Acadia1,206– 9.6%
83Buick Encore GX1,181– 28.6%
84Mercedes Sprinter1,179– 34.3%
85Range Rover Sport1,175+ 98.5%
86Buick Envista1,143– 26.0%
87Mitsubishi Eclipse Cross1,140– 14.5%
88VW Golf/GTI1,135+ 1.7%
89Genesis GV701,111+ 10.3%
90GMC Yukon1,108– 11.6%
91Lincoln Nautilus1,101+ 40.4%
92Mazda CX-701,099+ 40.0%
93Chevrolet Tahoe1,083– 10.7%
94Chrysler Grand Caravan1,066– 24.8%
95Kia Carnival1,020– 23.8%
96Ford Expedition1,010+ 25.2%
97Subaru Solterra989+ 6.7%
98Jeep Cherokee960+ 3592.3%
99BMW X1947– 37.0%
100BMW X5940– 13.3%
101Volvo XC60940+ 32.2%
102Chevrolet Suburban940+ 33.5%
103Ford E-Series933+ 16.5%
104Ram ProMaster Van918– 47.7%
105VW ID.4910– 52.8%
106Ford Mustang904+ 0.3%
107Toyota Crown Signia861+ 49.0%
108Volvo XC90851+ 1.7%
109Chevrolet Express820– 30.2%
110Acura ADX808+ 80700.0%
111GMC Yukon XL802– 5.4%
112Tesla Model 3 (est)800– 80.0%
113Infiniti QX50735+ 329.8%
114Honda Odyssey727– 30.2%
115Volvo XC40727– 5.6%
116Honda Accord723– 16.3%
117Porsche Macan714+ 4.5%
118GMC Savana712– 21.1%
119Tesla Cybertruck (est)710– 5.3%
120Lincoln Corsair680+ 13.1%
121Hyundai Sonata676+ 33.6%
122Chevrolet Blazer669– 50.3%
123Audi Q3657– 43.7%
124VW Atlas Cross Sport652– 47.2%
125Audi A5629+ 15.2%
126Acura RDX616– 49.8%
127Kia EV9605– 9.8%
128Cadillac XT5599– 14.8%
129Honda Ridgeline581– 31.5%
130Subaru Impreza558– 3.0%
131Lincoln Aviator557+ 12.1%
132Lexus TX547– 11.3%
133Jeep Gladiator534+ 88.7%
134Cadillac Lyriq531– 26.3%
135Hyundai Ioniq 5526– 77.6%
136Buick Enclave524– 38.8%
137Toyota Land Cruiser519– 62.2%
138BMW 3-Series517+ 98.8%
139Porsche 911514+ 89.0%
140Chevrolet Corvette511– 22.3%
141Rivian R1S510+ 155.0%
142Kia EV4490new
143Mini Countryman480+ 11.1%
144Mercedes GLA477– 9.7%
145Range RoverΒ Β Β 474+ 0.6%
146Audi Q7468– 0.4%
147Porsche Cayenne467– 17.3%
148Mercedes G Class/GLS461– 27.3%
149Cadillac Escalade442– 28.4%
150Lexus UX421– 47.4%
151Audi A3396+ 90.4%
152Genesis GV80382+ 7.3%
153Subaru WRX375– 34.4%
154Rivian R1T365+ 265.0%
155Hyundai Ioniq 6355+ 83.9%
156Mini Cooper350– 18.0%
157Polestar 3350+ 16.7%
158Lexus IS349+ 12.2%
159Lexus GX346– 1.7%
160Cadillac Vistiq346new
161Range Rover Velar345+ 56.1%
162Hyundai Ioniq 9336new
163Nissan Armada318+ 40.1%
164BMW 4-Series310+ 1.3%
165Audi Q8299+ 12.4%
166Chevrolet Bolt298+ 2383.3%
167VW ID.Buzz297+ 62.3%
168Lincoln Navigator285+ 31.3%
169Mercedes A Class/CLA282– 21.0%
170Mercedes E Class277+ 8.6%
171Mercedes CLE243– 23.1%
172BMW X2240– 38.8%
173Volvo EX30237+ 69.3%
174Jeep Grand Wagoneer236+ 66.2%
175Acura Integra228+ 40.7%
176Nissan Versa227– 81.8%
177BMW X7226+ 33.7%
178Audi Q6 e-Tron221– 30.7%
179Dodge Charger214– 2.3%
180Infiniti QX80212– 16.9%
181Cadillac Escalade ESV211– 27.7%
182Lucid Air210+ 5.0%
183BMW 5-Series205+ 9.6%
184Toyota Sequoia203+ 26.1%
185Infiniti QX60197– 72.1%
186Tesla Model X (est)195– 48.0%
187Vinfast VF8195– 35.0%
188Range Rover Evoque192– 16.5%
189Tesla Model S (est)190– 24.0%
190BMW 2 Series181– 3.2%
191Mazda CX-50162– 95.0%
192Cadillac CT5162– 22.5%
193Mercedes C Class161– 50.5%
194Mazda MX-5 Miata155+ 59.8%
195Cadillac Escalade IQ151– 48.5%
196Lexus RZ150+ 305.4%
197Genesis G70149+ 24.2%
198Nissan Ariya143– 81.9%
199BMW X6142– 33.0%
200Jaguar F-Pace141– 29.9%
201BMW i4140– 67.3%
202Lexus LX133– 48.2%
203Nissan Murano129– 90.0%
204Toyota 86124– 22.5%
205Kia EV6123– 65.6%
206BMW iX119– 45.7%
207Mercedes GLB118– 63.8%
208Subaru BRZ106– 57.1%
209Honda Prologue96– 71.4%
210Volvo S60/V6093+ 3.3%
211Chevrolet Brightdrop 400/60087– 56.9%
212Ferrari car76+ 1.3%
213Mercedes EQB74– 17.8%
214Toyota Crown72– 28.0%
215Cadillac XT669– 77.2%
216Audi Q4 e-Tron69– 66.0%
217Honda Prelude69new
218Audi A664– 62.1%
219Cadillac CT459– 48.7%
220Mercedes AMG GT57– 33.7%
221Lamborghini Urus57+ 3.6%
222BMW X455– 62.1%
223Polestar 455new
224Lexus ES54– 65.6%
225Maserati Grecale53– 34.6%
226Lamborghini car51+ 2.0%
227Nissan Z48– 71.3%
228Volvo S90/V9048+ 269.2%
229BMW Z447+ 30.6%
230Alfa Romeo Stelvio46– 35.2%
231Infiniti QX5545– 35.7%
232Acura TLX42– 66.1%
233Land Rover Discovery Sport42– 38.2%
234Bentley Car42+ 5.0%
235Mclaren42+ 5.0%
236Genesis G8041+ 32.3%
237Nissan Altima40– 94.2%
238Nissan Pathfinder39– 96.9%
239Toyota Supra39– 59.8%
240Porsche Boxster38– 50.0%
241Dodge Hornet37– 93.3%
242Rolls Royce Cullinan37+ 32.1%
243Porsche Taycan36– 36.8%
244Porsche Panamera35– 61.1%
245GMC Hummer SUV34– 86.5%
246Genesis GV6033– 32.7%
247Mercedes EQE SUV32– 84.5%
248Bentley Bentayga32+ 6.7%
249Rolls Royce Car32+ 60.0%
250Jaguar F-Type31+ 82.4%
251Jeep Wagoneer29– 93.1%
252BMW 8-Series29– 27.5%
253Jaguar i-Pace25+ 177.8%
254Lucid Gravity25new
255Jaguar XF24+ 41.2%
256Porsche Cayman23– 67.6%
257Land Rover Discovery23– 42.5%
258Lexus LC23– 37.8%
259Mercedes S Class22– 75.6%
260Alfa Romeo Tonale20– 73.0%
261Volvo EX9020– 53.5%
262Chevrolet Malibu19– 92.6%
263BMW 7-Series19– 47.2%
264Subaru Ascent18– 97.5%
265GMC Hummer Pickup18– 90.3%
266Audi A6 e-tron17new
267BMW i516– 84.6%
268Genesis G9016+ 128.6%
269Acura ZDX15– 69.4%
270Alfa Romeo Giulia15– 28.6%
271Mercedes EQS SUV14– 36.4%
272Volvo C4013– 51.9%
273BMW XM13– 48.0%
274Ferrari Purosangue13+ 8.3%
275Toyota C-HR13n/a
276Vinfast VF912– 20.0%
277Lexus RC11– 38.9%
278Audi e-Tron GT10– 54.5%
279Mercedes EQE8– 84.6%
280BMW i78– 65.2%
281Jaguar E-Pace8– 33.3%
282Audi A88+ 0.0%
283Kia Telluride7– 99.2%
284Nissan Frontier6– 99.2%
285Hyundai Santa Cruz6– 99.0%
286Audi A76– 89.8%
287Mercedes EQS6– 40.0%
288Karma GS-65+ 25.0%
289Lexus LS4– 42.9%
290Maserati Gran Turismo4– 33.3%
291Cadillac XT42– 99.8%
292Kia Soul2– 99.7%
293Maserati MC202– 77.8%
294Karma Revero2n/a
295Dodge Challenger1– 95.7%
296Chevrolet Camaro1– 95.5%
297Nissan Titan1– 66.7%

Source: Desrosiers Automotive, Manufacturers

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