Japan April 2026: Toyota hits highest share in at least 12 years, Land Cruiser up to record #7

12 May 2026 at 11:26

The Toyota Land Cruiser is up to a record 7th place in April.

New vehicle sales in Japan shoot up 9.1% year-on-year in April to 373,952 units, meaning the year-to-date tally is now stable at -0.1% to 1,627,305. Brand leader Toyota (+25.2%) delivers an outstanding month, vastly outpacing its home market to reach 37.7% share, 10 percentage points above its March level and simply its highest share since we started following Japanese brands data in January 2014. Previous best was 36.5% in pandemic-disrupted May 2020. Illustrating the weight of Toyota in total Japanese sales, the next 5 brands all trail the market. Nissan (+2.4%) and Honda (+1.5%) are in positive whereas Daihatsu (-2.4%), Suzuki (-2.9%) and Mazda (-3.4%) drop slightly. In contrast Subaru (+28.8%), Lexus (+10.5%) and Mitsubishi (+10%) all shine in the remainder of the Top 10. As for foreign brands, Mercedes (-3.6%) falls to #13, with BMW (-18.9%) and Volkswagen (-12%) also in trouble. Renault (+129.9%), Ferrari (+93.2%), Porsche (+52.5%), BYD (+29.5%) and Land Rover (+24.2%) stand out.

Looking at the regular cars ranking, Toyota spectacularly monopolises the Top 9. The Yaris+Yaris Cross (-13.8%) holds onto the top spot but the “true” leader is the Toyota Roomy up 108.4 year-on-year and 13 spots on March to #2, reaching its highest volume since October 2024. The Toyota Land Cruiser (+175.9%) reaches a record 7th place (previous best #9 in July 2024). Note the 70, 250 and 300 series are included. Meanwhile the Raize (+91.6%), Voxy (+55%), Alphard (+30.4%), Noah (+28%) and Sienta (+22.6%) all beat the market, with the latter ascending to #2 year-to-date. The Corolla+Corolla Cross (-22.8%) freefalls to #6. Other great performers below include the Toyota bZ4X (+3560.8%), Nissan Leaf (+1061.5%), Toyota Hiace (+198.1%), Suzuki Xbee (+186.8%) and Lexus RX350 (+171.7%).

Over in the kei cars charts, the Suzuki Spacia (+1.6%) is the best-seller for the first time since May 2024. It topples the Honda N-BOX (-14.9%), with the latter remaining #1 year-to-date by almost 11,000 units. The Daihatsu Tanto (-4.6%) overtakes the Move (+25%) to their place with the Toyota Copen GR Sport (+231.1%), Daihatsu Copen (+77.2%) and Nissan Roox (+66.1%) posting the biggest YoY gains below.

Previous month: Japan March 2026: Toyota RAV4, bZ4X, Nissan Leaf shine

One year ago: Japan April 2025: Toyota places 11 models in Top 12 regular car charts

Full April 2026 Top 48 All brands, Top 50 regular cars and Top 31 All kei cars below.

Japan April 2026 – brands:

Pos	Brand	Apr-26	%	/25	Mar	2026	%	/25	Pos	FY25
1	Toyota	141,085	37.7%	+ 25.2%	1	509,985	31.3%	+ 0.9%	1	1
2	Suzuki	56,891	15.2%	– 2.9%	2	253,985	15.6%	– 2.2%	2	2
3	Honda	45,745	12.2%	+ 1.5%	3	219,609	13.5%	– 4.2%	3	3
4	Daihatsu	40,266	10.8%	– 2.4%	4	197,053	12.1%	+ 13.3%	4	4
5	Nissan	24,946	6.7%	+ 2.4%	5	153,991	9.5%	– 2.3%	5	5
6	Mazda	10,310	2.8%	– 3.4%	6	53,811	3.3%	– 10.3%	6	6
7	Subaru	9,739	2.6%	+ 28.8%	9	34,807	2.1%	– 11.9%	8	8
8	Mitsubishi	8,945	2.4%	+ 10.0%	7	47,066	2.9%	+ 13.9%	7	7
9	Lexus	8,820	2.4%	+ 10.5%	10	27,423	1.7%	– 6.6%	9	9
10	Isuzu	4,379	1.2%	– 10.2%	8	26,331	1.6%	+ 2.6%	10	10
11	Mitsubishi Fuso	3,349	0.9%	+ 46.1%	13	12,473	0.8%	+ 27.3%	13	14
12	Hino	3,208	0.9%	+ 18.3%	12	12,921	0.8%	– 4.8%	12	13
13	Mercedes	3,087	0.8%	– 3.6%	11	14,879	0.9%	– 8.1%	11	11
14	BMW	2,088	0.6%	– 18.9%	14	9,361	0.6%	– 18.8%	14	12
15	Volkswagen	1,748	0.5%	– 12.0%	15	8,315	0.5%	– 29.9%	15	15
16	Porsche	1,191	0.3%	+ 52.5%	21	4,043	0.2%	+ 0.1%	19	20
17	Audi	1,105	0.3%	– 37.4%	16	6,262	0.4%	– 10.9%	16	16
18	Mini	1,094	0.3%	– 23.3%	17	5,573	0.3%	– 10.0%	17	17
19	Volvo	753	0.2%	+ 7.6%	19	3,874	0.2%	+ 3.2%	20	19
20	UD Trucks	749	0.2%	– 1.1%	18	4,366	0.3%	+ 0.2%	18	18
21	Land Rover	688	0.2%	+ 24.2%	20	2,695	0.2%	– 16.6%	21	22
22	Jeep	548	0.1%	– 14.5%	22	2,113	0.1%	– 27.8%	22	21
23	Peugeot	346	0.1%	– 27.8%	23	1,895	0.1%	– 11.1%	23	23
24	Renault	246	0.1%	+ 129.9%	25	1,242	0.1%	+ 10.2%	25	27
25	Ferrari	226	0.1%	+ 93.2%	31	559	0.0%	+ 23.7%	29	29
26	BYD	215	0.1%	+ 29.5%	24	1,486	0.1%	+ 92.7%	24	25
27	Fiat	204	0.1%	– 10.5%	27	964	0.1%	– 14.5%	26	24
28	Citroen	181	0.0%	– 11.3%	26	929	0.1%	– 4.8%	27	26
29	Alfa Romeo	124	0.0%	+ 153.1%	28	626	0.0%	+ 129.3%	28	28
30	Alpina	96	0.0%	+ 209.7%	38	233	0.0%	+ 133.0%	32	38
31	Scania	73	0.0%	+ 78.0%	34	205	0.0%	+ 15.2%	33	34
32	Hyundai	62	0.0%	– 24.4%	30	353	0.0%	+ 65.0%	30	30
33	Lamborghini	62	0.0%	+ 24.0%	29	341	0.0%	+ 31.2%	31	31
34	Rolls-Royce	48	0.0%	+ 84.6%	43	159	0.0%	+ 26.2%	36	35
35	Aston Martin	44	0.0%	+ 7.3%	36	145	0.0%	+ 4.3%	37	39
36	Chevrolet	38	0.0%	+ 72.7%	35	159	0.0%	+ 32.5%	35	41
37	Maserati	33	0.0%	– 28.3%	32	185	0.0%	– 30.2%	34	32
38	DS	32	0.0%	+ 0.0%	41	85	0.0%	– 48.5%	41	40
39	Cadillac	21	0.0%	+ 31.3%	37	90	0.0%	– 45.5%	39	36
40	Abarth	17	0.0%	– 75.0%	40	85	0.0%	– 78.3%	40	33
41	Bentley	15	0.0%	– 54.5%	33	140	0.0%	– 1.4%	38	37
42	Ford	15	0.0%	– 37.5%	42	67	0.0%	+ 0.0%	42	43
43	Lotus	13	0.0%	– 27.8%	45	31	0.0%	– 69.6%	44	45
44	McLaren	11	0.0%	– 47.6%	44	50	0.0%	– 49.5%	43	42
45	Dodge	11	0.0%	+ 10.0%	47	19	0.0%	– 50.0%	46	46
46	GMC	2	0.0%	n/a	46	6	0.0%	+ 50.0%	47	48
47	Chrysler	1	0.0%	n/a	48	4	0.0%	+ 33.3%	49	52
48	Morgan	1	0.0%	+ 0.0%	49	2	0.0%	– 33.3%	50	51
–	Others	1,081	0.3%	+ 188.3%	–	6,278	0.4%	+ 144.4%	–	–

Japan April 2026 – regular cars:

Pos	Model	Apr-26	/25	Mar	2026	/25	Pos	FY25
1	Toyota Yaris/Cross	13,149	– 13.8%	1	49,228	– 22.2%	1	1
2	Toyota Roomy	12,192	+ 108.4%	15	33,670	+ 23.0%	7	5
3	Toyota Raize	11,494	+ 91.6%	5	40,105	+ 42.3%	4	4
4	Toyota Sienta	10,172	+ 22.6%	3	41,761	+ 1.7%	2	3
5	Toyota Voxy	9,918	+ 55.0%	8	33,884	+ 28.0%	6	9
6	Toyota Corolla/Cross	9,828	– 22.8%	2	41,580	– 27.5%	3	2
7	Toyota Land Cruiser W	9,467	+ 175.9%	35	18,817	+ 17.6%	18	20
8	Toyota Alphard	8,318	+ 30.4%	13	28,846	– 11.3%	9	7
9	Toyota Noah	8,265	+ 28.0%	9	29,668	+ 5.0%	8	8
10	Honda Freed	7,900	+ 2.5%	4	34,387	– 2.7%	5	6
11	Honda StepWGN	5,666	+ 127.7%	18	21,499	+ 14.6%	15	15
12	Toyota Aqua	5,365	– 26.3%	11	23,967	– 22.2%	13	12
13	Suzuki Jimny Wagon	5,097	+ 15.9%	16	23,464	+ 83.7%	14	21
14	Suzuki Solio	4,634	+ 20.2%	19	19,116	– 4.9%	17	17
15	Honda Fit	4,212	+ 8.9%	14	17,899	– 4.7%	19	19
16	Toyota RAV4	4,115	+ 102.0%	12	17,285	+ 89.5%	21	25
17	Honda Vezel	4,101	+ 2.9%	6	26,374	+ 12.2%	10	13
18	Toyota Prius	4,058	– 38.9%	20	17,708	– 45.4%	20	14
19	Toyota Harrier	3,911	– 15.2%	17	19,736	– 15.0%	16	18
20	Nissan Note	3,884	– 13.1%	7	25,608	– 17.1%	11	10
21	Toyota Crown	3,616	+ 1.9%	21	15,438	– 20.5%	22	16
22	Nissan Serena	3,590	– 21.4%	10	24,871	– 11.0%	12	11
23	Mitsubishi Delica D5	3,308	+ 80.9%	23	12,458	+ 38.7%	23	29
24	Subaru Forester	3,063	+ 95.8%	32	9,566	– 0.9%	27	23
25	Subaru Impreza	2,886	+ 30.5%	31	9,661	– 14.9%	26	24
26	Toyota Vellfire	2,358	+ 10.2%	28	10,987	+ 0.3%	24	22
27	Toyota Hiace W	2,182	+ 198.1%	48	n/a	n/a	n/a	46
28	Mazda2	2,152	+ 26.9%	25	9,158	+ 2.5%	28	30
29	Nissan Leaf	2,021	+ 1061.5%	29	7,086	+ 442.2%	33	n/a
30	Suzuki Xbee	1,979	+ 186.8%	30	8,605	+ 135.8%	30	38
31	Honda Civic	1,937	– 8.2%	43	5,972	– 28.3%	38	36
32	Toyota bZ4X	1,867	+ 3560.8%	26	8,965	+ 6491.9%	29	n/a
33	Mazda CX-5	1,719	+ 53.2%	24	10,549	+ 9.3%	25	28
34	Daihatsu Rocky	1,632	+ 64.5%	33	6,932	+ 26.4%	34	37
35	Lexus LBX	1,534	– 25.8%	38	6,085	– 22.5%	37	31
36	Lexus RX350	1,489	+ 171.7%	n/a	n/a	n/a	n/a	n/a
37	Lexus NX350H	1,485	– 21.5%	36	6,164	– 28.4%	36	33
38	Honda ZR-V	1,469	– 21.0%	22	7,741	– 16.0%	32	32
39	Nissan X-Trail	1,302	+ 83.4%	27	8,143	+ 4.2%	31	34
40	Suzuki Swift	1,213	– 42.6%	34	6,653	– 32.0%	35	26
41	Suzuki Fronx	1,138	– 22.3%	46	4,346	– 37.8%	n/a	35
42	Subaru Levorg	1,130	+ 3.0%	42	4,545	– 20.0%	n/a	39
43	Mazda MX-5 (Roadster)	1,071	– 44.2%	44	3,908	n/a	n/a	43
44	Mazda CX-30	860	+ 17.5%	37	4,828	– 9.2%	40	40
45	Daihatsu Thor	825	+ 67.7%	50	n/a	n/a	n/a	n/a
46	Honda WR-V	797	– 56.6%	40	5,454	– 57.2%	39	27
47	Toyota 86	787	+ 22.0%	n/a	n/a	n/a	n/a	n/a
48	Lexus RX500H	738	+ 63.3%	n/a	n/a	n/a	n/a	n/a
49	Mazda CX-60	718	+ 24.2%	41	3,453	n/a	n/a	42
50	Mazda3	665	– 25.9%	39	n/a	n/a	n/a	41

Japan April 2026 – kei cars:

Pos	Model	Apr-26	/25	Mar	2026	/25	Pos	FY25
1	Suzuki Spacia	13,546	+ 1.6%	2	58,074	– 3.8%	2	2
2	Honda N-BOX	12,659	– 14.9%	1	69,042	– 6.3%	1	1
3	Daihatsu Tanto	8,516	– 4.6%	4	44,393	– 2.0%	4	3
4	Daihatsu Move	8,353	+ 25.0%	3	44,976	+ 37.6%	3	4
5	Suzuki Hustler	7,551	+ 7.4%	6	31,800	+ 0.2%	6	5
6	Nissan Roox	6,552	+ 66.1%	5	37,171	+ 43.2%	5	7
7	Suzuki WagonR	5,231	– 14.6%	8	22,566	– 11.7%	8	6
8	Daihatsu Mira	4,426	– 7.5%	9	19,919	– 1.7%	9	10
9	Suzuki Alto	4,249	– 11.2%	11	17,947	– 13.7%	10	9
10	Mitsubishi Delica Mini/eK	3,800	– 12.1%	7	22,971	+ 25.3%	7	8
11	Daihatsu Taft	3,018	– 26.2%	12	15,593	– 23.5%	12	12
12	Suzuki Jimny	2,679	– 41.5%	14	10,775	– 43.0%	13	11
13	Nissan Dayz	2,030	– 20.3%	10	15,823	– 3.4%	11	13
14	Honda N-WGN	1,889	– 15.3%	13	8,674	– 9.9%	14	14
15	Honda N-ONE	1,287	+ 1.8%	17	6,083	+ 18.6%	16	16
16	Suzuki Every Wagon	1,023	– 38.4%	15	6,603	– 7.4%	15	15
17	Mazda Flair Wagon	771	– 17.2%	16	5,308	– 3.9%	17	18
18	Toyota Pixis	759	– 3.7%	19	3,013	+ 5.4%	18	19
19	Daihatsu Copen	597	+ 77.2%	22	2,685	+ 87.0%	20	22
20	Subaru Stella	382	n/a	23	2,158	n/a	22	25
21	Nissan Sakura	375	– 48.0%	18	2,756	– 59.3%	19	17
22	Nissan Clipper Rio	306	– 26.6%	20	2,343	– 4.1%	21	21
23	Mazda Flair Crossover	294	– 33.3%	21	2,079	– 17.9%	23	20
24	Toyota Copen GR Sport	245	+ 231.1%	30	507	+ 67.3%	28	30
25	Mazda Carol	227	– 7.3%	25	1,388	+ 15.5%	24	24
26	Subaru Chiffon	204	– 33.6%	26	900	– 53.0%	26	23
27	Mazda Flair	180	– 13.9%	24	1,286	+ 42.3%	25	26
28	Subaru Pleo	170	– 11.0%	27	756	– 19.1%	27	27
29	Mazda Scrum Wagon	48	– 32.4%	28	311	– 29.2%	30	29
30	Mitsubishi eK Cross EV	36	– 56.1%	29	439	– 39.8%	29	28
31	Mitsubishi Town Box	28	– 26.3%	31	167	– 26.4%	31	31

Source: JADA, JMVA, JAIA

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