Skift Summit Unveils: How Digital Connectivity Is Enabling Sustainable Tourism By Redefining Traveller Flow And Visitor Spending In New York City

The essential role of connectivity in forging a sustainable future for the travel industry was thoroughly examined during the esteemed Skift Transatlantic Summit 2025. A compelling presentation was delivered, outlining how digital connectivity acts as the core mechanism for cultivating responsible tourism practices on a global scale. It was asserted that the seamless flow of information and access to advanced technological tools are not merely conveniences but fundamental necessities for the industry’s long-term health. The discussion was centered on the strategic use of platforms and data to manage visitor flows effectively, a process considered paramount in the age of widespread travel.

The imperative for balancing economic growth with social and environmental stewardship has become a defining characteristic of the modern travel landscape. The traditional challenges of overtourism, including the strain on local infrastructure and the erosion of cultural authenticity, are being addressed through innovative digital solutions. It was explained by Wendy Olson Killion, the Chief Executive Officer of Rome2Rio, that a critical shift in how travelers discover and access destinations is currently being observed. This shift involves the strategic pairing of inspirational content with practical, real-time access information, thereby enabling the crucial goal of traveller dispersion. This focus on decentralized travel planning is being established as the most effective countermeasure against the detrimental concentration of visitors in a limited number of high-profile locations. The entire foundation of responsible destination management is being rebuilt upon principles of accessible data and comprehensive network coverage.

The Digital Architecture of Dispersion

The core concept presented suggested that traveller behavior is being subtly yet effectively guided through advanced digital interfaces. The process involves more than simply showing a traveler where to go; it is about showing them how to get there, fostering confidence in exploring regions that were previously deemed too complex or inaccessible for independent planning. The platform provided by Rome2Rio was highlighted as an exemplary model wherein vast amounts of transport data are aggregated and simplified. This technology enables potential visitors to visualize complete, end-to-end itineraries for almost any point on the globe, effectively reducing the friction associated with non-traditional travel routes. When inspiration for a remote or lesser-known destination is successfully paired with immediately actionable, simple travel directions, the inherent barriers to exploration are dissolved.

This technological facilitation of complex travel represents a breakthrough for responsible tourism. Remote areas, often overlooked due to poor initial search results or perceived logistical difficulties, are now being placed on an equal footing with established tourist centers. Through the integration of numerous transport modes—including less common options like regional bus lines, ferries, and shared-ride services—a complete tapestry of mobility is presented to the user. This comprehensive view ensures that travel choices are made with greater awareness of all available options, promoting the selection of diverse routes and supporting a wider range of local economies. Consequently, the economic benefits of tourism are distributed more equitably across a destination region, rather than being concentrated within a few urban cores. The promotion of these alternative routes is increasingly being prioritized by destination management organizations (DMOs) as a key strategy for mitigating the environmental and social impacts associated with high-density tourism. Digital platforms are being utilized as instruments of regional planning and economic uplift, rather than just booking engines.

Data, AI, and the Precision of Planning

The capacity of modern technology to process and interpret immense volumes of traveler data is considered fundamental to the operational success of responsible tourism strategies. It was detailed that sophisticated data analytics tools are being deployed to gain real-time insights into traveller movements, booking patterns, and search trends. This information is then used to predict future visitor density and to proactively manage potential overcrowding. For instance, if an algorithm detects a sharp surge in searches for a particular landmark, dynamic adjustments can be made to promotional campaigns or transport routing suggestions, subtly diverting new demand to viable, nearby alternatives. The age of reactive destination management is being phased out, replaced by a system of predictive and preventative intervention.

Infrastructure and the Seamless Journey

The realization of responsible tourism through dispersion is entirely dependent upon robust, reliable digital and physical infrastructure. It was emphasized that the digital gaps that still exist in many peripheral regions must be addressed, as the seamless traveler experience is contingent upon consistent connectivity. Wi-Fi access, mobile data coverage, and the integration of diverse transport ticketing systems are all seen as foundational elements. For travellers to confidently venture off the beaten path, they must be assured that they can access real-time information, navigation, and booking services regardless of their location. The absence of this digital reassurance often forces tourists back into the well-trodden areas where infrastructure is known to be dependable.

Collaboration as the Foundation of Sustainable Growth

The successful implementation of these technologically-driven solutions requires an unprecedented degree of collaboration across the entire tourism ecosystem. It was strongly argued that no single entity—neither a DMO, nor a technology provider, nor a transport operator—can achieve these sustainability goals in isolation. Public-private partnerships are being recognized as the only viable model for tackling the complex challenges of overtourism and climate impact. Destination management organizations are needed to provide critical local insights and policy frameworks, technology firms must develop the tools for efficient data processing and seamless user experience, and transport providers must ensure the availability and accessibility of diverse, lower-impact services.

The post Skift Summit Unveils: How Digital Connectivity Is Enabling Sustainable Tourism By Redefining Traveller Flow And Visitor Spending In New York City appeared first on Travel And Tour World.

Game Music Festival Details Unveiled, Drawing Global Enthusiasts To London For A Month Of Iconic Diablo, Hades And Persona Concert Tributes

A truly magnificent occasion has been confirmed for enthusiasts of video game music, as the sixth edition of the Game Music Festival 2026 has been formally announced by the Game Music Foundation. This landmark event is scheduled to take place throughout the entire month of June 2026, transforming London, UK, into the epicenter of orchestral and contemporary tributes to the artistry of gaming soundscapes. This forthcoming festival is being structured as a one-month-long extravaganza, an unprecedented scale of celebration that will be witnessed across two of the capital’s most distinguished artistic spaces: the Southbank Centre’s Royal Festival Hall and Fairfield Halls. This dedication to the profound impact and artistic merit of video game soundtracks ensures that the music itself is elevated to a level of prestige usually reserved for classical masters. Great care has been taken in the curation of the programming, ensuring that the diverse array of musical achievements within the gaming sphere is properly represented and honored.

A Month of Melodies: The Festival’s Scope and Vision

The Game Music Festival has consistently positioned itself as the premier event globally that is entirely dedicated to the appreciation of video game soundtracks and audio design. Since its inception, the festival has been hosted in the most prestigious venues across London and Wroclaw, regularly featuring world-class performers on its stages. This sixth edition is designed to uphold and advance that reputation, showcasing the profound cultural impact that video game music has achieved. The event is characterized by its immersive approach, where the musical scores are permitted to speak for themselves, unburdened by the usual distractions of screen visuals. This approach is rooted in the philosophy of the Game Music Foundation, an independent group driven by a passion for the music of video games, whose international mission is the promotion of this art form.

The Grand Opening: The Infernal Symphony

The Game Music Festival 2026 is destined to commence with a formidable opening performance, titled The Infernal Symphony. This highly anticipated concert has been scheduled for Saturday, 6th June 2026, and will take place in the magnificent setting of the Royal Festival Hall. The focus of this dark and powerful musical event will be the three decades of soundtracks that have defined the Diablo franchise, a genre-defining series of action role-playing games. Attendees are being invited to take a musical pilgrimage, wherein the iconic soundscapes of the Burning Hells and High Heavens are explored through a monumental sonic opus. The arrangement of the music from the Diablo games into this massive work has been skillfully handled by Ignacy Wojciechowski.

A Dual Tribute: Celebrating Creators and Characters

The middle portion of the Game Music Festival 2026 will be dedicated to two distinct yet equally significant events, both scheduled to take place at the Fairfield Halls. The first, titled The Colors of Harmony: Hitoshi Sakimoto 40th Anniversary Celebration, is slated for 13th June. This event is being established as a dedicated tribute to the four-decade career of the highly influential composer Hitoshi Sakimoto, whose work has spanned multiple classic titles and genres. The details regarding the exact programme and performers for this event are soon to be announced, but the mere recognition of such a distinguished figure in the realm of game music has already generated significant excitement among the community. The sheer volume and quality of work produced by Sakimoto over his career necessitate a major event of this scale to properly commemorate his contributions.

Concluding Crescendos: Underworld and Urban Rhythms

The Game Music Festival 2026 will be brought to a powerful conclusion with a unique double-header of concerts scheduled for a single day, Saturday, 27th June 2026, both of which will be hosted at the Royal Festival Hall. The afternoon will feature the symphonic concert Ballads of the Underworld, which is dedicated to the critically acclaimed soundtracks of Supergiant Games’ immensely successful titles, Hades and its eagerly awaited sequel, Hades II. This musical journey is being planned to place a special spotlight on the vocal masterpieces that have become synonymous with these games: the soulful laments, hymns, and alluring siren songs that have served as the emotional backdrop for the perilous expeditions of Zagreus and Melinoë through the Underworld.

Beyond the Stage: Educational Opportunities and Logistics

It is understood that every Game Music Festival is structured to be comprised of more than just its core concert series; it also features a comprehensive range of educational events. Throughout the month of June 2026, the GMF educational programme will be implemented, hosting various events such as masterclass workshops, detailed panel discussions, and numerous specialized educational sessions. This side of the festival is designed to be an invaluable resource, allowing participants to meet with established industry professionals and acquire essential tips and tricks directly from the field of contemporary game music production. For anyone considering a career in composing or designing sound for video games, attendance at these supplementary events is deemed highly beneficial. Further, detailed information concerning the specific schedule and participants of the educational programme will be unveiled at a later stage, meaning interested parties should continue to monitor official channels for these updates.

The post Game Music Festival Details Unveiled, Drawing Global Enthusiasts To London For A Month Of Iconic Diablo, Hades And Persona Concert Tributes appeared first on Travel And Tour World.

Yunnan’s Rich Cultural and Culinary Heritage Captivates at the Greater Bay Area Conference 2025: What You Need To Know

At the Greater Bay Area Conference 2025 held at Hong Kong, the province of Yunnan lured the participants with a mouth-watering and stunning presentation of its distinctive cultural and gastronomic inheritance. Supporting the Hong Kong Coalition, China Daily collaborated with it to organize the event on October 23, 2025, which showed the increasing importance of Yunnan as a world destination for tourism and culinary innovation. While presenting itself under the theme ‘Yunnan: A Many-Splendored Life‘, the province gave the public a peek into its enchanting world through a variety of exquisite products, such as fragrant teas and rare coffees, wild mushrooms and even biscuits influenced by the local flavors. This event was a significant turning point in Yunnan’s struggle for recognition as a global tourist magnet endowed with abundant biodiversity and cultural heritage.

Discovering Yunnan’s Flavorful Offerings

At the conference, the Yunnan Provincial Department of Culture and Tourism presented an array of the province’s most cherished specialties. Among the most popular offerings were Yunnan’s coffee and black tea, with the highlight being the flower-fermented coffee, a product that left a lasting impression on international guests. This unique coffee is made using a process that incorporates flowers, giving it a distinctive aroma and taste that stood out at the event. As Yunnan has long been known as the “Hometown of Chinese Coffee”, its coffee culture is gaining significant attention both domestically and internationally.

Adding to the allure, Yunnan’s tea culture was also prominently featured. With its rich history of tea production, the province has seen increasing demand for its specialty teas in markets like Hong Kong. The city’s strong tea-drinking culture makes it an ideal base for Yunnan’s tea brands to introduce their products. At the event, attendees were introduced to Chen Sheng Hong Tea, a notable Yunnan tea brand that is expanding its footprint in the Hong Kong market. The tea‘s smooth taste and rich heritage were a perfect introduction to the growing tea tourism experience in the region.

Yunnan’s Culinary Innovation: Wild Mushrooms and More

In addition to coffee and tea, the event also showcased Yunnan’s culinary innovation with wild mushroom biscuits and sauces. These unique products, derived from Yunnan’s rich biodiversity, demonstrate the province’s commitment to blending traditional flavors with modern culinary techniques. Yunnan’s diverse ecosystems allow for a wide range of wild mushrooms and other ingredients, which are now being creatively incorporated into local cuisine. These products are part of Yunnan’s efforts to upgrade its food industry while promoting its sustainable agricultural practices. Visitors to the event were not only able to sample these delicacies but were also invited to explore the province’s growing culinary tourism offerings.

Building Cultural Bridges: Yunnan’s Intangible Cultural Heritage

Beyond food, Yunnan’s intangible cultural heritage was also celebrated during the event. A mesmerizing dance performance by the Yunnan Gengma National Song and Dance Troupe took center stage, captivating the audience with the Water-Splashing Dance, a tradition performed by the Dai people during the Water-Splashing Festival. This performance highlighted the province’s rich cultural traditions and its role in preserving ethnic diversity through the performing arts. Such performances are a testament to Yunnan’s ability to weave together modern tourism with cultural preservation, offering travelers a unique glimpse into the province’s vibrant heritage.

As Yunnan’s cultural tourism continues to grow, the province is positioning itself as a key destination for travelers seeking to explore authentic, immersive experiences in both nature and culture. Visitors to Yunnan can not only enjoy its stunning landscapes but also engage with its rich cultural practices that have been passed down through generations.

Yunnan’s Growing Role in Global Tourism

The success of the Greater Bay Area Conference 2025 underscores Yunnan’s growing importance in global tourism. With increasing numbers of Hong Kong residents traveling to Yunnan for both leisure and cultural exploration, the province is becoming a bridge for cross-border tourism. The event served as an excellent platform for Yunnan to connect with international buyers and industry leaders, further cementing its reputation as a world-class destination for travelers looking for more than just typical tourist attractions.

By promoting products such as flower-fermented coffee and tea, alongside cultural performances and unique food products, Yunnan is positioning itself as a destination where visitors can experience not only the beauty of its landscapes but also its rich traditions and culinary creativity. As the province continues to develop its tourism infrastructure, more and more travelers will find Yunnan to be the next must-visit destination on their travel lists.

Yunnan – A Destination for the World

The Greater Bay Area Conference 2025 emphasised Yunnan’s increasing presence on the international scene and the region’s showing its diversity, cultural legacy, and excellence in food. The province is making its way into the hearts of tourists and industry insiders through its wide range of products from flower-fermented coffee to wild mushroom biscuits. The area is now developing into a major tourist destination that offers every type of traveller something: culture, food, or outdoor activities. Yunnan’s leading position in tourism is going to be more apparent, and its global allure will be proportionate to the growing desire of people to visit places that are sustainable and authentic.

The post Yunnan’s Rich Cultural and Culinary Heritage Captivates at the Greater Bay Area Conference 2025: What You Need To Know appeared first on Travel And Tour World.

Azerbaijan Tourism Board Strengthens Global Travel Partnerships at Antalya Tourism Fair 2025 to Boost Year Round Visitor Growth

Azerbaijan continued its dynamic push into international tourism markets with a strong presence at the Antalya Tourism Fair (ATF) 2025, held in Antalya, Türkiye in October 2025. The Azerbaijan Tourism Board (ATB) used the three-day industry event to position the country as a compelling year-round destination, strengthening ties with key travel trade partners from Türkiye and more than 60 other countries.

ATB’s participation at ATF 2025 reflects the nation’s long-term vision to enhance international tourism cooperation, diversify source markets, and increase travel arrivals through targeted promotions. Türkiye remains one of Azerbaijan’s fastest-growing tourism markets, benefitting from shared cultural values, direct flight connectivity, and expanding travel partnerships. ATB’s engagement at ATF was therefore not only strategic, but also timely, aligning with Azerbaijan’s broader tourism growth roadmap.

Strong Trade Representation and Product Showcase

Throughout the event, the Azerbaijan Tourism Board introduced a comprehensive tourism portfolio designed to appeal to leisure travelers, families, adventure seekers, winter sports enthusiasts, and cultural explorers. ATB highlighted the country’s unique blend of traditional heritage and modern development with a curated showcase that included:

• Baku’s Urban Energy – The capital city’s futuristic skyline, historic Old City (Icherisheher), Caspian coast promenade, and world-class architecture such as the Flame Towers and Heydar Aliyev Center were promoted as major draws for cultural and business travelers.
• Winter Tourism in Shahdag and Tufandag – Azerbaijan’s growing winter tourism sector was prominently featured, presenting Shahdag Mountain Resort and Tufandag Ski Resort as accessible and affordable alpine experiences within the wider Eurasian region. ATB highlighted expanded slopes, new luxury accommodations, and winter sports facilities designed to attract active travelers.
• Wine Tourism Routes – Azerbaijan’s ancient winemaking tradition, dating back over 6,000 years, was also spotlighted. ATB presented new wine trails connecting vineyards in regions such as Shamakhi, Gabala, and Ganja, offering immersive vineyard tours, cellar tastings, culinary pairings, and cultural storytelling experiences.
• Adventure and Eco-Tourism – Mountain trekking in Gabala, paragliding in Sheki, hiking in Guba, and nature retreats in the Caucasus foothills drew strong interest among international travel buyers seeking authentic outdoor experiences.
• Cultural and Heritage Journeys – ATB emphasized Azerbaijan’s historical assets including UNESCO sites, Silk Road towns, preserved caravanserais, ancient fire temples, and traditional crafts. These offerings are being packaged to attract cultural tourism and heritage enthusiasts.

Strengthening Global Travel Partnerships

The Antalya Tourism Fair brought together more than 40,000 travel industry professionals, including 2,000 hosted buyers representing leading tour operators, travel agencies, destination management companies (DMCs), and hospitality brands. For ATB, the event served as a powerful networking platform to meet tourism decision-makers and explore future cooperation across multiple sectors of tourism development.

During B2B meetings, ATB held strategic discussions with regional travel agencies, airline partners, hospitality groups, and media organizations to promote new travel programs and joint marketing partnerships. The Board also explored collaborative opportunities in aviation to expand flight connectivity, especially via Türkiye, an emerging hub for travelers connecting between Europe, the Middle East, Central Asia, and the Caucasus.

With the increasing number of direct flights between Baku and major Turkish cities such as Istanbul, Ankara, Izmir and Antalya, ATB noted that Türkiye now serves as a key tourism partner not only for visitor arrivals but also for regional tourism integration. ATB emphasized that tourism synergies between the two countries are essential for developing sustainable travel experiences, multi-destination packages, and cross-border tourism initiatives.

Promoting Azerbaijan as a Year-Round Destination

Throughout the fair, the Azerbaijan Tourism Board reinforced its branding message: “Azerbaijan – Take Another Look.” The campaign encourages global travelers to discover the country’s rich diversity, from its cultural heritage to modern lifestyle experiences.

Unlike many destinations dependent on seasonal tourism flows, Azerbaijan offers year-round travel opportunities:

Travel Season	Key Experiences
Spring	National festivals, nature escapes, wellness tourism
Summer	Caspian Sea resorts, outdoor adventures, family travel
Autumn	Wine tourism, cultural heritage tours, scenic travel
Winter	Ski holidays, snow activities, mountain getaways

This positioning was well received by Turkish and international tour operators, many of whom are now working to integrate Azerbaijan into their destination catalogs for 2026 travel programs.

Future Growth Outlook

ATB expressed strong optimism about Azerbaijan’s tourism growth trajectory, supported by investment in infrastructure, sustainability, hospitality training programs, and destination marketing. The upcoming international events such as Formula 1 Azerbaijan Grand Prix, Sharq Turuq International Cultural Festival, and various global conferences are also expected to attract high visitor numbers.

With ATF 2025 serving as a major industry hub, ATB concluded its participation with renewed partnerships and expansion opportunities for tourism promotion in key global markets.

The post Azerbaijan Tourism Board Strengthens Global Travel Partnerships at Antalya Tourism Fair 2025 to Boost Year Round Visitor Growth appeared first on Travel And Tour World.

IMEX Group Extends Strategic Partnerships with MGM and GES to 2030, New Update is Here

IMEX Group has extended its partnerships with MGM Resorts International and GES until 2030. This long-term commitment strengthens IMEX America’s position as a leading global event in the business meetings and events industry. It highlights the enduring collaboration and mutual commitment to innovation, sustainability, and accessible event design, ensuring the show’s growth for years to come.

Strategic Partnerships Driving Innovation at IMEX America

IMEX Group’s continued alliances with MGM Resorts International and GES underline the strength of their collaboration in the events industry. These partnerships, solidified through 2030, mark a key milestone in the evolution of IMEX America. Over the years, MGM Resorts and GES have played pivotal roles in delivering the show’s success, with MGM hosting IMEX America at Mandalay Bay and GES providing essential logistical support. These partnerships go beyond the regular provider-client relationship, reflecting a shared vision for future events. By extending these contracts, IMEX Group reaffirms its commitment to shaping the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector.

MGM Resorts’ Role in Hosting IMEX America at Mandalay Bay

MGM Resorts has been a vital partner for IMEX Group, offering its Mandalay Bay venue to host IMEX America. The collaboration between the two organisations started with the 2021 edition, and since then, it has continued to grow. As a prime destination for business events in Las Vegas, Mandalay Bay has proven to be an ideal location for IMEX America. The strategic location, combined with MGM’s hospitality expertise, has made IMEX America a standout in the industry. This long-term partnership demonstrates the mutual understanding of the evolving needs of the global business events community.

GES Brings Decade of Expertise to IMEX America’s Success

GES has been a trusted partner for IMEX America for over a decade. Their role as the official general service contractor ensures the seamless execution of the event each year. From booth construction to event logistics, GES has contributed significantly to IMEX America’s operations. Their experience in the exhibition and live events industry has helped IMEX America become the go-to event for professionals across the business events sector. With sustainability and innovation at the core of their efforts, GES has introduced several eco-friendly initiatives, such as reusable frames and energy-efficient materials, ensuring that IMEX America remains at the forefront of sustainability in events.

Collaboration on Sustainability and Innovation

One of the key pillars of the IMEX Group’s partnership with MGM and GES is the shared commitment to sustainability. All three organisations are dedicated to reducing their environmental impact and making IMEX America a model for sustainable events. Together, they have introduced several initiatives to minimise waste, optimise energy consumption, and promote sustainable event practices. These include the use of recyclable materials, energy-saving technologies, and efforts to reduce the event’s carbon footprint. As part of their long-term vision, they aim to set a new standard for sustainability in the business events sector.

IMEX America’s Record-Breaking 2025 Edition: A Testament to Partnership Success

IMEX America 2025 was the largest edition in the event’s history, attracting over 17,000 participants. This milestone demonstrates the success of the long-standing collaboration between IMEX, MGM Resorts, and GES. The record-breaking turnout highlights the growing importance of IMEX America in the global business events calendar. The continued support from these partners has allowed IMEX Group to expand the event’s reach and impact. With the addition of new technologies and the growing emphasis on sustainability, IMEX America continues to evolve to meet the changing needs of the industry.

Looking Ahead: What the Extended Partnerships Mean for IMEX America

The extension of these partnerships through 2030 signals a promising future for IMEX America. With MGM Resorts and GES as key collaborators, IMEX America is set to continue its legacy as one of the most influential travel trade shows in the world. These partnerships ensure that the event will stay ahead of industry trends, embracing innovation and meeting the evolving needs of attendees. As the business events landscape continues to shift, IMEX America will remain a vital platform for networking, learning, and advancing the global MICE industry.

A Strong Future for IMEX America

The extended partnerships between IMEX Group, MGM Resorts, and GES reflect a shared commitment to shaping the future of business events. As the industry evolves, these partnerships will help IMEX America stay at the forefront of innovation, sustainability, and accessibility. The ongoing collaboration ensures that the event will continue to meet the needs of the global MICE community and set new standards for event excellence. Looking ahead to 2026 and beyond, IMEX America is poised to remain a driving force in the business events industry.

The post IMEX Group Extends Strategic Partnerships with MGM and GES to 2030, New Update is Here appeared first on Travel And Tour World.

Saudi Arabia Set to Host 26th UN Tourism General Assembly in Riyadh: What’s at Stake for Global Tourism?

Saudi Arabia is preparing to host the 26^th session of the United Nations Tourism General Assembly in Riyadh from November 7 to 11, 2025. This milestone event marks the 50^th anniversary of the UN’s specialized agency for tourism and promises to redefine the global tourism landscape. The assembly’s theme, “AI-Powered Tourism: Redefining the Future,” will address how emerging technologies can transform the tourism industry while ensuring sustainability.

This marks a significant moment for the Kingdom of Saudi Arabia, as it becomes the first Gulf Cooperation Council (GCC) country to host a UN General Assembly session. The gathering is expected to bring together more than 160 member states, international organizations, and key global players to discuss tourism’s future, focusing on leveraging artificial intelligence and sustainability to shape the industry over the next five decades.

What Will Happen at the UN Tourism General Assembly?

The 26th UN Tourism General Assembly will feature a packed agenda designed to tackle the challenges and opportunities facing global tourism in the coming years. The event will include plenary sessions, specialized committee meetings, and a thematic session dedicated to exploring how artificial intelligence (AI) is poised to revolutionize the tourism sector. Delegates will discuss how AI can enhance the tourism experience, improve operational efficiency, and contribute to environmental sustainability.

Another key agenda item will be the election of the next UN Tourism Secretary-General, which will play a pivotal role in guiding the organization through the next stage of its growth. The General Assembly will also host the 124th and 125th sessions of the UN Tourism Executive Council, the highest decision-making body within the organization.

As the host nation, Saudi Arabia’s Ministry of Tourism will be at the forefront of these discussions, welcoming global leaders and experts to Riyadh for this groundbreaking event. The Kingdom’s commitment to tourism as a driver of economic growth and its strategic alignment with the UN’s Sustainable Development Goals will be a focal point throughout the discussions.

When and Where Will the UN Tourism Assembly Take Place?

The 26th UN Tourism General Assembly will take place from November 7 to 11, 2025, in Riyadh, the capital city of Saudi Arabia. The event will be held at a time when the tourism sector is undergoing rapid transformations, with sustainability and technology becoming central to its future. The assembly’s discussions will also look ahead to the next 50 years of global tourism, shaping the policies and strategies that will define the industry.

This historic event in Riyadh will also coincide with the launch of the inaugural TOURISE Summit, taking place immediately after the assembly from November 11-13, 2025. TOURISE will serve as a new global platform aimed at fostering dialogue and collaboration between leaders from various sectors, including tourism, technology, investment, sustainability, and culture.

Why Is This Event Important for Global Tourism?

Saudi Arabia’s decision to host the UN Tourism General Assembly is significant for several reasons. Firstly, it highlights the Kingdom’s increasing role as a global leader in tourism diplomacy and multilateral cooperation. As the first GCC country to host a UN agency’s general assembly, Saudi Arabia has been entrusted with shaping the future of global tourism, a sector that plays a vital role in economies and communities worldwide.

The Kingdom’s strategic investment in tourism under its Vision 2030 plan aims to diversify the economy, reduce dependence on oil, and position Saudi Arabia as a global tourism hub. Hosting the UN Tourism General Assembly reinforces this vision, demonstrating Saudi Arabia’s commitment to creating a more sustainable and inclusive tourism sector.

The event will also provide a platform for dialogue on how technology, particularly artificial intelligence, can be harnessed to address key challenges within the tourism industry. AI has the potential to improve visitor experiences, optimize resource management, and promote environmental sustainability.

What Else Will Happen During the Assembly?

In addition to the plenary sessions and committee meetings, the UN Tourism General Assembly will feature discussions on the future of tourism in an AI-driven world. This thematic session will explore the ways in which AI technologies are transforming the sector, from personalized travel experiences to smarter destination management and more efficient operational systems.

One of the highlights of the event will be the election of the next UN Tourism Secretary-General, which will set the tone for the organization’s direction in the coming years. This election is critical as it will shape the global tourism agenda and influence how member states cooperate on critical issues such as sustainability, digital transformation, and resilience in the face of global challenges.

What Is TOURISE, and How Does It Fit into This Event?

Immediately following the UN Tourism General Assembly, Saudi Arabia will host the TOURISE Summit from November 11 to 13, 2025. TOURISE is a new global platform designed to bring together leaders from the public and private sectors to address key challenges and unlock opportunities in the travel and tourism industry. The summit will focus on sectors like technology, investment, culture, and sustainability, aiming to set the agenda for a future-focused and equitable tourism industry.

By launching TOURISE, Saudi Arabia is reinforcing its position as a global hub for cross-sectoral dialogue and innovation in tourism. The summit will provide a forum for governments, businesses, and other stakeholders to collaborate on solutions for a sustainable tourism future.

How Will This Shape the Future of Global Tourism?

The outcomes of the UN Tourism General Assembly and TOURISE Summit are expected to shape the global tourism sector for decades to come. By focusing on AI-powered tourism and sustainable development, these events will address the pressing challenges facing the industry, such as climate change, overtourism, and technological disruption.

Saudi Arabia’s role in hosting these events underscores its growing influence in global tourism. As the Kingdom continues to invest in its tourism infrastructure and aligns with international sustainability goals, it will play a key role in shaping the future of the sector. Through these efforts, Saudi Arabia aims to foster international cooperation and set a course for a tourism industry that is sustainable, inclusive, and future-ready.

Conclusion

With the 26th UN Tourism General Assembly and the launch of TOURISE, Saudi Arabia is solidifying its place as a global leader in tourism innovation and diplomacy. As the tourism industry enters a new era driven by AI and sustainability, these events will play a crucial role in defining the future of travel.

The post Saudi Arabia Set to Host 26th UN Tourism General Assembly in Riyadh: What’s at Stake for Global Tourism? appeared first on Travel And Tour World.

Ningbo, China Hosts the 10th Maritime Silk Road Culture and Tourism Expo, Featuring Over Five Hundred Exhibitors from More than Fifty Countries, Here’s What You Need To Know

The 10th edition of the Maritime Silk Road Culture and Tourism Expo has kicked off in Ningbo, China, running from October 24 to October 26, 2025. The event showcases over 500 exhibitors from more than 50 countries and regions, reflecting the growing global importance of this cultural and tourism platform.

As a central city along the 21st Century Maritime Silk Road, Ningbo continues to solidify its role as a hub for cultural exchange and international tourism. With its record-breaking participation and thematic focus, this expo offers a remarkable opportunity for promoting global collaboration in both culture and tourism.

A Global Cultural and Tourism Platform

The theme of this year’s expo, “Reading Classics, Sharing Cultures, and Integrating Tourism,” captures the essence of the event, which aims to foster cultural exchange while facilitating tourism integration across borders. It is an event where cultural institutions, tourism operators, and creative industries come together to promote dialogue, share knowledge, and explore new business opportunities. The expo also serves as an ideal stage for highlighting the interconnectedness between culture and tourism, helping to strengthen international relations through shared experiences.

Record Participation from Central and Eastern Europe

One of the most notable aspects of this year’s Maritime Silk Road Expo is the unprecedented participation from Central and Eastern European countries. This surge in participation highlights the strengthening cultural and economic ties between China and these regions. It also emphasizes the growing importance of these regions in global tourism and cultural exchange. Through this involvement, the expo provides a significant platform for building deeper cooperation and promoting tourism and cultural initiatives between China and Central and Eastern Europe.

Exhibits and Thematic Pavilions

The expo spans over 40,000 square meters at the Ningbo International Conference and Exhibition Center, with various thematic pavilions dedicated to different aspects of culture and tourism. These pavilions showcase a rich variety of exhibits, from traditional crafts and regional art to modern digital innovations. Visitors can explore collections from across the globe, giving them the chance to appreciate both the historical richness and contemporary developments in culture and tourism.

Additionally, the expo provides unique opportunities to engage with exhibits through digital tools such as virtual reality (VR) and digital twin technologies. These immersive experiences allow attendees to explore iconic global landmarks and historical narratives in an interactive and engaging way, making the event more accessible to visitors of all ages and backgrounds.

Cultural Exchange Activities

In addition to the traditional exhibits, the expo features a series of cultural exchange activities designed to promote interaction and dialogue between participants from various countries. These activities include live performances, workshops, and forums, where exhibitors and visitors can share their knowledge, discuss collaboration opportunities, and build deeper cultural ties. By fostering these exchanges, the expo serves as an important tool for diplomacy and international cooperation in the realms of tourism, culture, and trade.

Ningbo’s Strategic Role in the Maritime Silk Road

Ningbo has long been a key player in China’s Maritime Silk Road, serving as a crucial port city for trade and cultural exchange. As the host city for this prestigious event, Ningbo reinforces its position as an international gateway that connects China with the rest of the world. The expo demonstrates the city’s commitment to fostering international partnerships, enhancing tourism development, and promoting mutual understanding across borders.

Ningbo’s significance in the context of the Maritime Silk Road continues to grow, as it plays a key role in facilitating dialogue between different cultures and regions. With the expo taking center stage in this effort, Ningbo continues to demonstrate its dedication to global cooperation and the sharing of cultural knowledge.

Looking Toward a Global Future

The 10th Maritime Silk Road Culture and Tourism Expo marks an important milestone in Ningbo’s efforts to promote international cultural exchange and tourism integration. As one of the largest cultural and tourism exhibitions in China, the event is expected to leave a lasting impact on the global tourism and cultural industries. With its diverse range of exhibits, record participation from Central and Eastern Europe, and a focus on immersive digital experiences, the expo promises to be a memorable and influential event.

The expo not only provides a platform for showcasing cultural heritage and tourism but also highlights the potential for future collaborations in these fields. Through shared experiences and international partnerships, the event underscores the growing importance of tourism and culture as driving forces for global connectivity and mutual understanding.

As the expo unfolds, Ningbo is once again proving itself to be a city of global significance. With its dynamic role in the Maritime Silk Road and its ability to bring together cultures from around the world, the event marks an exciting chapter in the city’s journey toward greater international collaboration and cultural integration.

Overview

The 10th Maritime Silk Road Culture and Tourism Expo in Ningbo is a shining example of the city’s commitment to promoting global cultural exchange and tourism. By bringing together exhibitors from across the world and offering a rich array of interactive exhibits and cultural activities, the event stands as a testament to the power of cultural diplomacy and tourism in fostering international understanding.

Through this expo, Ningbo continues to position itself as a leading destination for cultural tourism, inviting the world to share in the celebration of its heritage and explore new opportunities for collaboration. The expo is an essential milestone in the ongoing development of the Maritime Silk Road, reinforcing the importance of global connectivity and the role of culture in shaping a more integrated world.

The post Ningbo, China Hosts the 10th Maritime Silk Road Culture and Tourism Expo, Featuring Over Five Hundred Exhibitors from More than Fifty Countries, Here’s What You Need To Know appeared first on Travel And Tour World.