Turkana Cultural Festival Puts Kenya On The Global Tourism Map With A Powerful Celebration Of Heritage

Turkana County, which is located in northern Kenya, has reaffirmed its status as a cultural tourism destination that is on the rise once again, as the nineth edition of the Turkana Cultural Festival, commonly referred to as Tobong’u Lore, injected colour, rhythm and new interest into Lodwar from December 15 to 18, 2025. People coming from different parts of Kenya and even other countries viewed the festival as an emotional homecoming rather than just another show, where narratives, music and rites introduced the guests to the vibrant heritage of the Ateker peoples.

Held against the dramatic landscapes of the North Rift, the festival showcased how cultural identity can be a powerful tourism asset. According to Kenya’s official tourism platforms, cultural festivals play a key role in diversifying the country’s tourism offering beyond wildlife safaris and coastal escapes, positioning regions like Turkana as authentic, experience-led destinations.

Tobong’u Lore: Celebrating culture, strengthening tourism

Tobong’u Lore, meaning Welcome Back Home in the Turkana language, symbolises unity among pastoralist communities of the greater North Rift, including cross-border ties with neighbouring countries. This year’s celebrations featured traditional dances, songs, poetry, storytelling and indigenous cuisine, offering travellers immersive encounters that align with Kenya’s growing focus on community-based and sustainable tourism.

Visitors watched dancers adorned with ostrich feathers, admired intricate beadwork, and engaged with elders and youth who shared oral histories passed down through generations. Such interactions reflect the kind of meaningful cultural exchange that modern travellers increasingly seek, and which Kenya Tourism authorities actively promote as part of the country’s experiential travel narrative.

Youth, language and living heritage

A strong emphasis on youth empowerment and the preservation of indigenous languages underscored the festival’s long-term tourism value. Organisers highlighted that safeguarding cultural knowledge ensures that future generations can continue to host, guide and interpret their heritage for visitors.

From a tourism perspective, this focus supports skills development within local communities, creating opportunities for cultural guides, performers, artisans and storytellers. As noted in Kenya’s cultural tourism strategies, empowering local youth helps retain economic benefits within destinations while enriching visitor experiences with authentic voices.

Leadership support and destination development

The festival also attracted high-level attention, with William Ruto attending in traditional attire. In remarks delivered during the event, the Kenyan leader underlined the importance of blending tradition with modern development, noting that cultural festivals can also serve as platforms for policy dialogue, exhibitions and cultural exchange.

He announced a development package worth approximately 155.1 million USD for Turkana County, targeting infrastructure, education, housing, security and tourism. While the announcement focused on development, its implications for tourism are significant. Improved roads, accommodation and security are essential for unlocking Turkana’s potential as an accessible and competitive destination within Kenya’s tourism circuit.

A rising destination beyond the mainstream

Turkana County has long been known for its raw landscapes, Lake Turkana and archaeological significance, yet remains off the mainstream tourist trail. Events such as Tobong’u Lore help reposition the county as a must-visit cultural destination, complementing Kenya’s well-established safari and beach offerings.

Tourism stakeholders note that festivals encourage domestic travel, extend visitor stays and stimulate demand for local services, including hotels, transport, crafts and food. The presence of international visitors at this year’s festival signals growing interest in northern Kenya as a cultural and adventure tourism hub.

Cultural festivals as tourism catalysts

Beyond celebration, Tobong’u Lore has evolved into a forum for discussing issues affecting pastoralist communities, including climate change, peace-building, livestock markets and cross-border cooperation. For travellers, this adds depth to the destination experience, offering insight into contemporary challenges and resilience within the region.

Kenya’s tourism bodies increasingly highlight such festivals as tools for inclusive tourism development, where culture, dialogue and economic opportunity intersect. By drawing attention to Turkana’s heritage, the festival supports a broader narrative of Kenya as a country of diverse cultures and stories.

Looking Ahead: Turkana on the tourism map

As the drums fade and visitors depart Lodwar, the impact of the 9th Turkana Cultural Festival continues to resonate. For local communities, it reinforced pride and continuity; for Kenya’s tourism sector, it showcased the power of cultural heritage to attract curious, responsible travellers.

A country with a reputation for its wildlife and coast, Kenya, has now a new reason to visit, that being the growing cultural visibility of Turkana. Tobong’u Lore has demonstrated that it is possible to maintain one’s identity and to promote the development of sustainable tourism through the sharing of culture, thus inviting the world to come back, to connect and to feel at home in northern Kenya.

The post Turkana Cultural Festival Puts Kenya On The Global Tourism Map With A Powerful Celebration Of Heritage appeared first on Travel And Tour World.

Taj To Build Meghalaya’s Largest Luxury Resort At Umiam, Marking A Defining Moment For State Tourism

Umiam, Meghalaya is going to shine on the global luxury travel stage as the Taj Group pushes forward with its biggest hospitality project in the state, the Taj Umiam Resort & Spa, right on the peaceful banks of Umiam Lake. State officials have acclaimed the project as a breakthrough for the tourism industry in Meghalaya, thereby earmarking the place for high-priced, un-crowded traveling that combines nature, culture, and top-notch amenities.

At a land-handover ceremony held at Umiam, Meghalaya Chief Minister Conrad K. Sangma attended alongside senior cabinet colleagues and tourism officials, signalling the state government’s commitment to attracting responsible luxury brands. The five-star resort, with an estimated investment of 330 crore rupees, will become Meghalaya’s largest hospitality project and the first flagship Taj property in the state.

A flagship resort on the shores of Umiam Lake

Overlooking the expansive waters of Umiam Lake, the upcoming resort will anchor a broader vision to transform the area into a high-value tourism zone. Strategically located around 17 km from Shillong and roughly 14 km from Umroi Airport, Umiam has long been viewed as the natural gateway to Meghalaya’s highlands.

Officials present at the ceremony noted that the resort will be the state’s fourth five-star property, adding depth to its premium accommodation portfolio while maintaining a focus on environmental sensitivity and low-density development. The project is expected to generate hundreds of direct and indirect jobs, benefiting local communities and allied sectors such as transport, handicrafts, food supply and guiding services.

A vision decades in the making

In remarks delivered during the event, the Chief Minister reflected on how Umiam’s tourism journey began in the late 1980s, when the lake was first imagined as a future leisure hub. He indicated that what was once a long-term aspiration was now being realised through sustained policy focus, institutional support and private-sector confidence.

Tourism officials highlighted that the arrival of the Taj brand would elevate Meghalaya’s international profile, encouraging longer stays and higher-value travel. The resort will be developed by the Taj Group, a name synonymous with Indian hospitality and global standards of service.

Tourism growth backed by strong numbers

According to data shared by the state’s Tourism Department and outlined on the official Meghalaya Tourism portal, Meghalaya welcomed nearly 16 lakh visitors in 2024. Projections suggest tourist arrivals could cross 20 lakh by 2028, driven by improved connectivity, destination branding and experience-led development.

Tourism has been formally recognised as an industry in the state since 2018 and currently contributes around 7.7 percent to Meghalaya’s Gross State Domestic Product. Government planners aim to raise this share to nearly 8.8 percent by 2032, with hospitality, events and community tourism playing central roles.

Umiam at the centre of a wider tourism push

The Taj Umiam Resort & Spa forms part of an expansive pipeline of tourism infrastructure across Meghalaya. State authorities have outlined 254 tourism projects with a combined investment exceeding ₹3,900 crore. These include marquee attractions such as the Shillong Ropeway, Mawkdok Skywalk, the Meghalayan Cave Experience Centre and the proposed Rain & Bamboo Centre in Mawsynram.

Within Umiam itself, more than 500 crore rupees is being channelled into waterfront redevelopment, luxury cottage clusters, adventure tourism facilities, a convention centre and enhanced public spaces along the lakefront. Officials have emphasised that planning guidelines prioritise ecological balance, controlled construction and visual harmony with the surrounding hills.

Inclusive tourism beyond five-star hotels

While the Taj project has drawn attention, state leaders have reiterated that Meghalaya’s tourism model is not limited to luxury resorts. Indirect comments during the event suggested that community-led tourism remains a cornerstone of policy. The state’s Homestay Mission, which offers subsidies of up to 70 percent, has already enabled the creation of around 800 homestays and generated more than 1,600 jobs.

The next phase targets 3,000 homestays by 2028, ensuring that tourism income reaches rural households, women entrepreneurs and youth across the state. This approach, officials believe, strengthens the authenticity of the Meghalaya travel experience while distributing economic benefits more evenly.

Concerts, connectivity and the road ahead

Tourism authorities also pointed to Meghalaya’s emerging concert economy as a complementary growth driver. Between 2024 and 2025, major music and cultural events attracted close to four lakh attendees, translating into significant economic activity for local businesses, accommodation providers and service workers.

Improved road networks and expanded airport capacity are being prioritised to support rising visitor numbers. Indirectly addressing future plans, government representatives indicated that enhanced connectivity would be essential for destinations like Umiam to compete on the global luxury travel map.

A place that is prepared for the world

The lake, whose peacefulness has been appreciated for ages, is about to become a sign of how smartly done investments can upgrade a gateway without losing its essence. The first Taj-branded resort coming to Umiam has given a boost of hope with caution, not only in the local tourism sector but also across the whole Meghalaya state. Nature lovers wandering nonchalantly amongst the trees and looking for the refined comfort that only a luxury retreat can provide, Umiam, Meghalaya might, in the near future, be one of the most attractive places in India for such retreats, to receive and still treat luxuriously their guests.

The post Taj To Build Meghalaya’s Largest Luxury Resort At Umiam, Marking A Defining Moment For State Tourism appeared first on Travel And Tour World.

Eagle Ice Festival Grows Into A Two-Day Winter Travel Highlight In Illinois, US: Everything You Need To Know

Eagle, which is located in Riverbend Illinois, is getting ready to greet one of its most outstanding winter festivals, the annual Eagle Ice Festival, which is going to be a two-day celebration now. The festival that used to be viewed as the unofficial beginning of eagle-watching along the Mississippi River is now running through Friday, January 2, and Saturday, January 3, giving visitors more time for exploration, lingering, and taking in the area’s wintery charm.

Hosted by the Great Rivers & Routes Tourism Bureau, the extended format reflects the growing popularity of winter tourism in the Riverbend. The bureau has positioned the festival not just as a single event, but as a reason to plan a short seasonal escape built around nature, food and small-town discovery.

Two days, multiple locations

According to the tourism bureau, the decision to expand the festival was driven by visitor demand and the increasing number of partner locations keen to be involved. Friday’s programme will be centred on the FLOCK Food Truck Park, transforming the popular outdoor venue into a winter hub with ice carvings, warming food options and family-friendly entertainment.

Saturday broadens the footprint of the festival, with activities spread across several Riverbend locations. This multi-site approach encourages visitors to explore different river towns, scenic overlooks and local businesses, reinforcing the festival’s role as a gateway to the wider destination rather than a stand-alone attraction.

Ice, artistry and atmosphere

Ice carving remains at the heart of the Eagle Ice Festival, with skilled artists transforming solid blocks of ice into intricate sculptures throughout the weekend. These live demonstrations are designed to be interactive, allowing visitors to watch the creative process unfold while learning about the techniques involved.

Organisers have indicated that the carvings will be positioned to complement the Riverbend’s winter scenery, offering striking photo opportunities against a backdrop of river views and historic streets. The combination of art and landscape is intended to slow visitors down, encouraging them to savour the quieter, more reflective side of winter travel.

A natural spectacle takes centre stage

Beyond the ice, the festival is closely tied to the arrival of bald eagles along the Mississippi River corridor. January marks the start of peak eagle-watching season, when migrating birds are frequently spotted perched in riverside trees or soaring above the water.

Tourism officials have suggested that the festival weekend offers an ideal introduction for first-time eagle watchers, pairing structured activities with the chance to explore nearby viewing points independently. Local guides and information stations are expected to share insights into eagle behaviour, migration patterns and conservation efforts, adding an educational layer to the experience.

Food, community and winter warmth

Food plays a significant supporting role in the festival, particularly on Friday at FLOCK Food Truck Park. A rotating selection of vendors will serve hot meals and seasonal treats, providing a social focal point where visitors can warm up and mingle.

The tourism bureau has emphasised that the festival is as much about community as it is about spectacle. By spreading events across two days and multiple locations, organisers aim to showcase local hospitality, encourage overnight stays and support small businesses during the quieter winter months.

Travel inspiration beyond the festival

From a travel perspective, the Eagle Ice Festival is positioned as a starting point rather than the full itinerary. Visitors are encouraged to extend their stay by exploring scenic byways, river trails and historic towns throughout the Riverbend region.

Accommodation providers, restaurants and attractions are expected to align their offers with the festival weekend, creating a cohesive winter travel experience. The official tourism website highlights suggested itineraries that blend festival events with nature walks, shopping and riverside dining.

Looking ahead

Spokesperson Grace Sakri has indicated that the expanded format is intended to test new ideas while preserving the festival’s original spirit. The bureau believes the two-day schedule allows for a more relaxed pace, reducing crowding and giving visitors greater flexibility in how they experience the event.

As winter festivals continue to gain traction as travel motivators, the Eagle Ice Festival’s evolution reflects a broader shift in how destinations like the Riverbend present themselves during the colder months.

A reason to travel in winter

The Eagle Ice Festival in January, a time of quiet beauty when the river is cold and the skies are full of eagles, is a good reason to travel. The occasion, a mix of nature’s wonders, artists’ creativity, and local tastes, asks the spectators to reconsider the Riverbend not as a place merely to pass through, but as a hotspot to stay even during the harshest winter, valleys of cold and ice.

The post Eagle Ice Festival Grows Into A Two-Day Winter Travel Highlight In Illinois, US: Everything You Need To Know appeared first on Travel And Tour World.

Geronimo Property Group Acquires The Charmant Hotel, Signalling A New Chapter For Local Hospitality

The unfolding narrative of rejuvenation intertwines with the Mississippi River’s unceasing beat in La Crosse, Wisconsin, as The Charmant Hotel changes hands and enters a new era . The Geronimo Hospitality Group has said the deal that has resulted in the celebrated boutique hotel being sold as a gesture that reflects not only their faith in the tourist economy of La Crosse but also their dedication to maintaining the character of one of the city’s most cherished historical sites.

The hotel, housed in a former candy factory overlooking the riverfront, will continue to operate under its existing name. For travellers and locals alike, the reassurance is immediate: the Charmant’s character, reputation and community ties are set to remain intact, even as subtle enhancements are planned.

Continuity first, refinement next

According to the announcement, Geronimo Hospitality Group intends to build upon what already works. The group has indicated that guests can expect elevated touches rather than wholesale change, including refreshed culinary concepts, thoughtful design updates and the continuation of personalised service that has long defined the hotel.

This approach mirrors the Charmant’s own philosophy. Drawing on information from its official website, the property has positioned itself as a refined yet approachable stay, blending European-inspired design with Midwestern warmth. Its riverside location, intimate room count and focus on food-led experiences have made it a natural fit for travellers seeking authenticity over uniformity.

A rare distinction in Wisconsin hospitality

With the addition of the Charmant, Geronimo Hospitality Group now operates both Michelin Key hotels in the state. The other is Hotel Goodwin, a design-forward property in Beloit. This distinction places La Crosse firmly on the map for discerning travellers who increasingly look to secondary cities for high-quality, experience-driven stays.

The group’s broader portfolio spans more than 30 properties nationwide, encompassing hotels, restaurants and leisure destinations. Yet, its leadership has consistently emphasised a local-first mindset, tailoring each property to its setting rather than imposing a standardised brand template.

What this means for La Crosse’s travel economy

For La Crosse, the acquisition is less about disruption and more about momentum. The city has quietly grown as a leisure destination, attracting cyclists, river cruisers, food-focused travellers and cultural explorers. A stable, well-invested flagship hotel helps anchor that growth.

Industry observers note that continuity at the Charmant could encourage longer stays and higher-spend visitors, benefiting nearby restaurants, shops and attractions. By retaining its boutique identity, the hotel continues to complement rather than compete with other accommodation providers, strengthening the overall hospitality ecosystem.

There is also a signalling effect. When an established operator invests in a historic property rather than developing anew, it sends a message about confidence in the destination’s long-term appeal.

Legacy and local stewardship

Weber Group has the ownership of the Charmant since 2012, the year when the previous confectionery building got converted into a hotel that soon gained the community’s pride and loyalty. The chief executive of the group, Libby Weber, reminisced how the property’s reputation was established with the help of good quality service and strong ties with La Crosse.

Bottom Line

In the end, the acquisition of The Charmant Hotel feels less like a change of guard and more like a careful continuation of a story that La Crosse holds close. For visitors, the promise is of familiar comforts enriched by thoughtful refinement; for the local hospitality community, it signals confidence in the city’s growing appeal as a distinctive Midwest destination. As stewardship passes to Geronimo Hospitality Group, the Charmant’s role as both a welcoming gateway for travellers and a point of civic pride appears set to endure, reinforcing La Crosse’s place on the map for those who value travel experiences rooted in character, history and a genuine sense of place.

Image Credit: Charmant Hotel

The post Geronimo Property Group Acquires The Charmant Hotel, Signalling A New Chapter For Local Hospitality appeared first on Travel And Tour World.

Hyderabad Paints The Skies This Sankranti With International Kites And Hot Air Balloons

With the arrival of winter mornings and the settling of harvest spirit, Hyderabad is ready to open its eyes to the sky. The city will host the International Kites and Hot Air Balloons Festival, a three-day celebration that unites Sankranti customs and creativity in the air, in January, welcoming travellers, photographers and culture enthusiasts. Taking place between January 13 and 15, the festival guarantees a one-time travel experience where heritage, colour and community come together beneath the wide blue sky.

According to details shared on the official Hyderabad and Telangana tourism platforms, the event is curated by the Tourism and Culture Department as a flagship cultural attraction during Sankranti, one of South India’s most important harvest festivals. The timing, officials have indicated indirectly, is intended to allow visitors to experience both festive rituals and a large-scale international spectacle in a single journey.

A Global Kite Carnival at Parade Ground

The primary venue, Parade Ground, will transform into a vibrant open-air gallery of flying art. More than 50 international kite flyers are expected, representing countries across Asia, Europe, Africa and Oceania. Visitors can expect to see intricate shapes, experimental materials and storytelling designs that reflect each flyer’s cultural background.

Participants are scheduled to arrive from Indonesia, Switzerland, Australia, Sri Lanka, Canada, Cambodia, Scotland, Thailand, Korea, the Philippines, Vietnam, Malaysia, Italy, Taiwan, South Africa and the Netherlands. Tourism officials have noted that the diversity of styles will make the skies dynamic throughout the day, offering ideal conditions for slow travel, photography and family-friendly exploration.

Indian Traditions Take Centre Stage

Complementing the international presence, over 60 Indian kite flyers and club members will represent the country’s regional traditions. Flyers from Telangana will be joined by participants from Gujarat, Punjab, Tamil Nadu, Kerala, Haryana and Andhra Pradesh, each bringing distinct techniques and cultural motifs.

Organisers have shared that this domestic participation is central to the festival’s identity, ensuring that Sankranti’s symbolic act of kite flying remains at the heart of the event. For travellers, this offers an immersive way to understand how the same tradition is expressed differently across India.

Hot Air Balloons Rise Over Gandipet

Beyond the city centre, a parallel attraction will unfold near Gandipet, where hot air balloons are set to lift off against a backdrop of open landscapes. The balloon displays are designed as visual showcases rather than rides, allowing visitors to witness coordinated ascents during favourable weather windows.

Officials from Telangana State Tourism Development Corporation have indicated that Gandipet was selected to highlight Hyderabad’s lesser-known leisure zones, encouraging visitors to explore beyond historic landmarks. The balloons, floating quietly above the terrain, are expected to become a defining image of the festival.

Culture, Crafts and Culinary Trails

Away from the skies, the festival grounds will host curated stalls featuring national and international handicrafts. From textile art to decorative souvenirs, these exhibits are positioned as cultural exchanges rather than retail spaces alone, giving travellers a chance to interact with artisans and understand craft traditions.

Food, a key part of Sankranti travel experiences, will also play a prominent role. Visitors can sample festive sweets such as tilgul and ariselu alongside regional Indian dishes and selected international offerings. Organisers have shared indirectly that the aim is to create a slow, walkable food trail that complements the relaxed pace of kite watching.

Travel Planning and Visitor Experience

The festival is designed as an open, family-friendly event with easy access from central Hyderabad and Secunderabad. Tourism advisories recommend early arrivals during morning and late afternoon hours, when wind conditions are ideal for kite flying and balloon displays are most visually striking.

Accommodation providers across Hyderabad are expected to see increased interest during the Sankranti period, making the festival an anchor event for winter travel to Telangana. For visitors, pairing the festival with heritage walks, lake visits and food tours offers a well-rounded itinerary.

A Festival That Reflects Hyderabad’s Spirit

As the festival draws to a close each evening, the skies above Hyderabad are expected to fade from colour to calm, leaving behind shared moments rather than just photographs. Tourism officials have expressed, indirectly, that the event is meant to feel inclusive and celebratory rather than staged, reflecting the city’s long-standing openness to cultures from around the world.

The International Kites and Hot Air Balloons Festival is an excellent event for tourists looking for occasions that mix heritage and modern-day artistic imagination. It is a good reason to pause, gaze, and link up with the changing face of Hyderabad, a very gradual change that is supported by animate and inanimate nature, the festival colors and the festive atmosphere of Sankranti.

The post Hyderabad Paints The Skies This Sankranti With International Kites And Hot Air Balloons appeared first on Travel And Tour World.

Uzbekistan Steps Into The Spotlight With Visa-Free Entry For US Travellers

The country of Uzbekistan is getting ready to open its arms to the American tourists’ new batch starting on the 1st of January, when the new regulation of thirty days visa-free stay will be implemented. For numerous individuals, the modification has eliminated the last mental block to visiting a place they have always admired but never really got to see in person. A well-travelled person expressed it in these words, the thought of entering a city on the Silk Road that is still alive and kicking without any formalities seems more like an invitation than a barrier.

Visa-free access marks a turning point

The policy shift allows US passport holders to enter Uzbekistan without arranging a visa in advance, aligning them with a growing list of nationalities already enjoying simplified access. Tourism specialists say the move is likely to have an immediate effect, particularly among culturally curious travellers seeking destinations beyond Europe’s well-trodden routes.

Industry observers noted that adventure and small-group tour operators had already been reporting double-digit growth in bookings to the country this year, and the visa-free announcement is expected to accelerate that trend in 2026.

A Silk Road classic with modern appeal

At the heart of the country’s allure lies Bukhara, a UNESCO-listed city whose minarets, madrasas and caravanserais tell stories of merchants, scholars and pilgrims. Along with Samarkand and Khiva, it forms a trio of Silk Road destinations that continue to define Central Asia’s romantic image.

Tour operators suggest that Americans are increasingly drawn by the contrast: ornate Islamic architecture by day, lively teahouses by night, and high-speed rail links that make multi-city itineraries straightforward. The country’s reputation for hospitality, they add, often surprises first-time visitors.

Growing confidence reflected in passport power

The travel opening comes as Uzbekistan’s own global mobility profile continues to evolve. According to the official website of the Henley Passport Index, the Uzbek passport is ranked 79th globally, granting its citizens visa-free or visa-on-arrival access to dozens of destinations. Analysts view this steady positioning as part of a broader effort by the government to engage more actively with international travel and trade.

While the ranking is not among the world’s most powerful, tourism experts say it reflects incremental progress and a clear outward-looking strategy that also benefits inbound visitors.

Operators report surging demand

Several tour companies have already flagged strong momentum. One London-based adventure specialist indicated that bookings to Uzbekistan were up by about a fifth year on year, describing the visa-free access for Americans as a symbolic moment for Central Asia tourism. In private briefings, company executives suggested that US travellers often see the country as a natural entry point to the wider region.

Elsewhere, group travel brands have credited social media exposure and word-of-mouth recommendations for a sharp rise in interest. A Central Asia-focused operator reportedly experienced a surge of around 70 per cent in bookings this year, with repeat visitors citing the ease of moving between neighbouring Stans as a major advantage.

Why Americans are looking east

Travel advisors say the appeal goes beyond history. Uzbekistan offers value for money, a relatively compact geography, and an emerging food scene that blends Persian, Turkic and Russian influences. Plov, the national rice dish, is often cooked communally and shared with visitors, reinforcing the sense of welcome.

Safety perceptions have also improved. Regular travellers to the region often remark that the country feels orderly and approachable, particularly in major tourist centres where English-language signage and guides are becoming more common.

What the change means for future travel

The visa-free policy is expected to encourage longer stays and more independent travel, especially among Americans accustomed to flexible itineraries. Tourism analysts believe it may also lead to increased flight capacity and new routes over time, further integrating Uzbekistan into global travel networks.

Officials have not framed the move as a one-off gesture but as part of a wider tourism strategy aimed at sustainable growth, cultural preservation and regional connectivity.

Silk Road a warmer reception

The timing seems just right for those who are about to usher in a new year at a new place. By the administrative doors opening, Uzbekistan is not only a place on the map or an episode in the history but a very good place to be visited and enjoyed slowly, through green tea drinking, under the azure domes, and on the roads where the people of different times walked on. The trip manifold is often viewed as the one that does not start with an application form but rather with the desire to know and the purchase of a ticket.

The post Uzbekistan Steps Into The Spotlight With Visa-Free Entry For US Travellers appeared first on Travel And Tour World.

Atari Hotel Brings Retro Gaming Glamour To Phoenix’s Creative Roosevelt Row: What Tourists Need To Know

The city of Phoenix is getting ready to have a hotel that is exceptional not only in the American Southwest but also in whole US. The wait after years of expectation is over; the Atari Hotel Phoenix is officially getting going, and the developers have disclosed that the construction will start in 2026 followed by a projected opening in 2028. The announcement is not only exciting news to travelers but also gamers and nostalgia seekers as it opens up a bold new reason for downtown Phoenix to be regarded as a global travel destination.

Planned for the heart of Roosevelt Row, the city’s vibrant arts and culture district, the Atari Hotel promises more than just a place to stay. It aims to become a destination in its own right, combining immersive gaming experiences, live entertainment and hospitality under one neon-lit roof inspired by one of the world’s most recognisable video game brands.

What Is the Atari Hotel Phoenix?

The Atari Hotel is an 11-storey, 118,000-square-foot mixed-use development located at the corner of Roosevelt Street and Central Avenue. Developed by Intersection Development, the project carries an estimated value of USD 124 million.

Inspired by Atari’s pioneering role in video game history, the hotel blends retro-futuristic design with modern technology. According to details shared on the official Atari Hotel website, the property will feature high-tech guest rooms, premium VIP suites and a series of interactive spaces designed to appeal equally to casual travellers and serious gamers.

For visitors exploring downtown Phoenix, the location places the hotel within walking distance of galleries, cafés, street art and light rail connections, making it a strategic base for discovering the city beyond the joystick.

A New Travel Experience Built Around Gaming

Unlike conventional hotels that simply add a games room, the Atari Hotel places play at the centre of the guest experience. Plans include an esports arena capable of hosting tournaments, live-streamed competitions and gaming events that could draw international audiences to Phoenix.

Additional amenities are expected to include interactive gaming lounges, a concert and live events venue, themed bars and restaurants, and curated retail spaces. Developers have indicated that these facilities are designed not only for hotel guests but also for local residents and visitors passing through the city.

From a travel perspective, the concept aligns with a growing demand for experiential accommodation, where hotels double as entertainment hubs and cultural landmarks rather than passive places to sleep.

Public Investment Opens the Door to Fans

In a move that reflects Atari’s community-driven ethos, the development team has announced a public investment offering linked to the hotel. The initiative allows members of the public, including gaming fans, to financially support the project.

Developers have explained that the investment is intended to accelerate development timelines and deepen engagement with the global Atari fan base. While specific financial returns were not positioned as guarantees, representatives suggested the opportunity allows supporters to feel directly connected to the hotel’s creation.

This approach marks a shift from traditional hotel financing and reinforces the property’s identity as a shared cultural project rather than a closed corporate venture.

Why Roosevelt Row Matters

Roosevelt Row has become one of Phoenix’s most dynamic neighbourhoods, known for its monthly art walks, independent eateries and creative energy. Positioning the Atari Hotel here anchors the project within a district already popular with travellers seeking authentic urban experiences.

For international visitors, Roosevelt Row offers a more walkable, character-rich alternative to resort-style Phoenix stays. The Atari Hotel is expected to complement this environment by attracting a younger, experience-focused audience while contributing to downtown’s continued revitalisation.

City observers have suggested that the hotel could act as a catalyst for further tourism-led development in the area, strengthening Phoenix’s reputation as a creative city rather than solely a desert gateway.

Looking Ahead to 2028

If construction proceeds as planned, the Atari Hotel Phoenix will open its doors in 2028, nearly a decade after the concept was first revealed. For travellers, the long timeline has only added to the sense of anticipation surrounding the project.

By merging gaming culture with hospitality and live entertainment, the Atari Hotel aims to redefine what a city-centre stay can offer. It is positioned not just as accommodation, but as an immersive attraction capable of drawing visitors who might otherwise overlook Phoenix.

With the gradual transformation of the city into a cultural and creative hotspot, the Atari Hotel is a daring representation that Phoenix is ready to accept not only innovation but also nostalgia and fun; hence, it welcomes tourists around the globe to hit the start of a different kind of urban adventure.

The post Atari Hotel Brings Retro Gaming Glamour To Phoenix’s Creative Roosevelt Row: What Tourists Need To Know appeared first on Travel And Tour World.

MSC Explora Journeys Redefines Loyalty With A Generous New Member Referral Programme

The luxury ocean travel brand MSC Explora Journeys revealed a novel referral-driven enhancement to its Explora Club loyalty programme, thus endorsing its desire to establish stronger and more personal relationships between the tourists and the oceans they visit. The new measure, which was made public in December 2025, adds a well-defined referral part to the loyalty program that was first introduced in the current year, encouraging present members to invite their acquaintances and relatives to experience the sophisticated sea travel and at the same time get rewarded for their support.

For travellers drawn to immersive journeys across the Mediterranean, the Caribbean and Northern Europe, the new programme arrives as a thoughtful extension of Explora Journeys’ promise: that time at sea should feel unhurried, meaningful and shared with those who matter most.

A Loyalty Programme Designed Around the Modern Ocean Traveller

The Explora Club was introduced in April 2025 as a tier-based loyalty programme aimed at recognising repeat guests and enhancing their end-to-end journey. According to information published on the official MSC Explora Journeys website, members benefit from early access to new itineraries, priority pre-departure services and invitations to curated onboard experiences designed to deepen engagement with destinations and life at sea.

With the addition of the referral initiative, the programme evolves from a traditional loyalty model into a community-driven ecosystem, rewarding not only continued patronage but also personal recommendations. Company representatives have indicated that the initiative reflects the brand’s belief that ocean travel is best experienced together, with shared moments forming the foundation of lasting loyalty.

How the New Explora Club Referral Initiative Works

Under the new structure, each registered Explora Club member can refer up to ten new prospective guests per calendar year. These prospective guests must be entirely new to Explora Journeys, with no prior sailing history with the brand.

Once referred, the new guest enrols in the Explora Club and, upon successful registration, receives Future Journey Credits that can be applied towards their first voyage. In addition, they are awarded a defined number of loyalty points after completing that inaugural sailing. These points contribute to their progression within the club’s tiered hierarchy.

The referring member, meanwhile, becomes eligible for equivalent Future Journey Credits and loyalty points once the referred guest completes their first journey. This reciprocal structure ensures that both parties benefit, reinforcing a sense of shared reward rather than one-sided incentive.

Tier Progression and Enhanced Recognition at Sea

Accumulated loyalty points earned through both sailing activity and referrals contribute to progression through the Explora Club’s tier system, which ranges from Classic through Silver, Gold, Platinum and ultimately Diamond status.

Each tier is associated with increasing levels of recognition and onboard privileges, reflecting the brand’s commitment to acknowledging guest loyalty in meaningful ways. While specific benefits vary by tier, they are designed to enhance comfort, convenience and access throughout the journey, from booking through to life onboard.

Explora Journeys has suggested that the referral initiative will help members advance more quickly through these tiers, particularly those who regularly travel with like-minded companions or introduce new travellers to the brand.

Benefits for Passengers: More Than Just Credits

From a passenger perspective, the referral programme offers tangible and experiential advantages. Future Journey Credits reduce the cost of upcoming sailings, making it easier for guests to plan repeat voyages or extend their exploration to new regions within the Explora Journeys portfolio.

Beyond financial incentives, the programme fosters a shared travel experience. Travellers can invite friends or family to join them aboard, knowing that both parties will be recognised and rewarded. This aligns closely with Explora Journeys’ positioning as a brand that values connection to the sea, to destinations and to fellow travellers.

Industry observers have noted that such initiatives are increasingly important in the luxury travel space, where personal recommendation remains a powerful driver of trust and brand affinity.

A Travel-Centric Vision for Long-Term Engagement

Explora Journeys has indicated, in indirect remarks published alongside the announcement, that the referral programme forms part of a broader strategy to cultivate long-term relationships rather than transactional bookings. By encouraging members to become ambassadors for the brand, the company aims to create a network of travellers who feel personally invested in its evolution.

This approach reflects wider trends in luxury travel, where loyalty is built not only on rewards but on emotional resonance and shared values. For Explora Journeys, those values centre on ocean stewardship, cultural discovery and a slower, more intentional pace of travel.

Looking Ahead: Shared Voyages, Shared Rewards

As Explora Journeys continues to expand its itineraries across iconic and emerging destinations, the new Explora Club referral initiative positions the brand to grow through its most credible advocates: its guests. For travellers already captivated by the rhythm of life onboard, the programme offers a compelling reason to return and to bring others along for the journey.

Through this, Explora Journeys backs up the notion that luxury ocean travel is not exclusively about the destination but rather about the fellow travelers and the way their togetherness and interactions influence their succeeding escapades.

Image Credit: MSC Explora Journeys

The post MSC Explora Journeys Redefines Loyalty With A Generous New Member Referral Programme appeared first on Travel And Tour World.

Jeddah, Saudi Arabia: Raffles Jeddah Heralds A New Chapter In Red Sea Coastal Luxury!

Jeddah, Saudi Arabia, situated on the historic corniche, is soon going to be one of the most expected hospitality openings where Raffles Jeddah is going to open its doors facing the Red Sea. The coming of the super-luxury hotel is not only a new hotel opening; it is a turning point in the coastal tourism story of Jeddah, where global sophistication is mixed with the hospitality and cultural richness that have been giving Jeddah’s identity as the Bride of the Red Sea the warmth and the depth for ages.

Operated by Raffles Hotels & Resorts, the new property is positioned as a landmark destination that aligns with Saudi Arabia’s wider ambitions to elevate its hospitality sector and diversify its tourism offering. Drawing on the brand’s heritage of elegance, artistry and intuitive service, Raffles Jeddah is designed to feel intrinsically connected to its seaside setting while offering travellers a deeply immersive, place-led experience.

A strategic boost to Saudi Arabia’s coastal hospitality

Raffles Jeddah arrives at a time when the Kingdom is increasingly focused on developing world-class coastal destinations along the Red Sea. Situated in a city that has historically served as a gateway for trade, culture and pilgrimage, the hotel reflects Jeddah’s evolving role as both a cultural capital and a lifestyle destination.

According to the brand’s vision outlined on the official Raffles Hotels & Resorts platform, each Raffles property is conceived as a house with a story. In Jeddah, that story is shaped by the sea, Hejazi traditions and a contemporary creative pulse. Industry observers note that the opening is expected to raise the bar for luxury hospitality in the western region, attracting high-spending international travellers while also appealing to the Kingdom’s growing domestic luxury market.

Design inspired by sea and heritage

At the heart of Raffles Jeddah’s appeal is its design philosophy, which draws heavily on local craftsmanship and coastal influences. Interiors are envisioned to celebrate Hejazi artistry through intricate mashrabiya patterns, coral-inspired details and a soft palette reflecting the shifting hues of the Red Sea horizon. Carefully curated artworks by Saudi and regional creatives are intended to anchor the hotel firmly within its cultural context, offering guests a visual narrative of a city where tradition and modernity coexist.

This design-led approach positions the hotel as more than a place to stay. Instead, it becomes a cultural touchpoint, reinforcing Jeddah’s reputation as a city of creativity and openness while supporting the broader goal of showcasing Saudi design and artistic talent on a global stage.

Residential-style luxury with Red Sea views

Accommodation at Raffles Jeddah has been conceived as a collection of serene, residential-style retreats. Each room and suite is expected to open onto uninterrupted views of the Red Sea, allowing the natural beauty of the coastline to remain a constant presence throughout the guest experience.

Subtle Hejazi influences and refined craftsmanship shape spaces that balance sophistication with comfort. Complementing this is the brand’s signature Raffles Butler service, which is designed to deliver highly personalised, intuitive care. Hospitality experts suggest that this level of service will play a key role in positioning Jeddah as a serious contender in the global ultra-luxury travel market.

A curated culinary journey

Dining is set to be a central pillar of the Raffles Jeddah experience, approached as a journey through flavour, atmosphere and social connection. Riviera is expected to channel the relaxed elegance of Mediterranean coastal living, while Surl’O will present a contemporary brasserie concept shaped by international influences. Atorie, meanwhile, will offer a more delicate encounter where French and Japanese sensibilities meet through patisserie and tea culture.

These venues are designed not only for hotel guests but also for the city’s residents, reinforcing the property’s role as a social hub along the corniche and contributing to Jeddah’s evolving gastronomic scene.

Wellness, celebrations and a sense of place

Wellbeing at Raffles Jeddah is approached with the same sense of considered luxury, with dedicated spaces for relaxation, fitness and rejuvenation arranged to offer privacy and calm. For celebrations, the hotel will feature a collection of elegant venues, including a grand ballroom with sweeping Red Sea views, alongside intimate lounges and private bridal suites. Together, these spaces are intended to host occasions defined by atmosphere, grace and a strong sense of place.

A landmark for refined Red Sea living

As Saudi Arabia continues to open its doors to the world, Raffles Jeddah stands as a symbol of how luxury hospitality can honour local heritage while embracing global standards of excellence. By weaving together coastal beauty, cultural authenticity and refined service, the property is poised to boost both coastal luxury and the wider hospitality landscape of the Kingdom.

The new Raffles in Jeddah opens up a whole new Jeddah trip experience for touristic people – that is, the one where they would take their time, sit by the ocean for a while and get close to the stories, tastes and beats of the Red Sea shore. Through this, Raffles Jeddah is going to make a significant mark on the luxury travel map of Saudi Arabia, reinterpreting the meaning of upscale beachfront lifestyle in the very center of Jeddah.

Image Credit: Raffles Hotels and Resorts

The post Jeddah, Saudi Arabia: Raffles Jeddah Heralds A New Chapter In Red Sea Coastal Luxury! appeared first on Travel And Tour World.

Varanasi, India Welcomes Avantika By the Ganges As IHCL Expands SeleQtions Portfolio

Varanasi, India, one of the oldest living cities and a spiritual center for countless people, has got a prominent hospitality boost with the opening of Avantika by the Ganges, a new forty-three-key hotel under the SeleQtions brand of Indian Hotels Company Limited (IHCL). Located adjacent to the holy River Ganges, the hotel represents IHCL’s approach of mixing heritage, spirituality, and modern travel experiences along with promoting Varanasi as an attractive destination for high-end tourists.

The newly opened hotel, Avantika by the Ganges, is strategically located near some of the city’s most revered spiritual landmarks, including the Kashi Vishwanath Temple and the Kaal Bhairav Temple. This positioning places travellers at the heart of Varanasi’s ritualistic rhythms, from early morning prayers to evening aartis on the ghats, offering an immersive travel experience rather than a conventional hotel stay.

A Strategic Expansion for IHCL in Varanasi

According to information shared by IHCL, the opening of Avantika by the Ganges strengthens the group’s footprint in one of India’s most spiritually and culturally significant destinations. The SeleQtions brand is known for its character-rich properties, each designed to reflect the ethos of its location, and Avantika follows this philosophy closely.

The hotel features 43 rooms and suites, thoughtfully designed to balance modern comfort with subtle cultural cues inspired by the city’s ancient heritage. IHCL has indicated that the property caters to both domestic and international travellers seeking meaningful journeys, particularly those drawn to spiritual exploration, wellness travel and heritage tourism.

Culinary Experiences Rooted in Local Traditions

A key highlight of Avantika by the Ganges is its all-vegetarian restaurant, Dhanushkoti, which draws inspiration from traditional Varanasi kitchens. The restaurant showcases regional flavours prepared using locally sourced ingredients, reinforcing the hotel’s connection to its surroundings.

IHCL has indirectly conveyed that such culinary offerings are intended not only to appeal to guests but also to support local producers and preserve regional food traditions. For travellers, this translates into an authentic gastronomic experience that aligns with the spiritual and cultural ethos of the destination.

Wellness, Spirituality and Slow Travel

Beyond accommodation and dining, the hotel offers a range of wellness facilities including a fitness centre, spa and salon. These amenities are designed to complement the city’s spiritual energy, appealing to travellers increasingly interested in wellness-led and slow travel experiences.

Varanasi has long attracted pilgrims and seekers, but in recent years it has also seen rising interest from cultural tourists, photographers and experiential travellers. IHCL’s latest addition supports this shift by offering a tranquil base from which guests can explore the city at a more reflective pace.

Boosting Hospitality and Tourism in Varanasi

The opening of Avantika by the Ganges is expected to contribute positively to Varanasi’s hospitality ecosystem. New hotel developments by established brands such as IHCL typically generate employment opportunities, stimulate local supply chains and enhance service standards across the destination.

Industry observers have indirectly noted that quality accommodation plays a critical role in extending visitor stays and attracting higher-spending travellers. With improved infrastructure and branded hospitality, Varanasi is increasingly positioned not only as a pilgrimage centre but also as a premium cultural tourism destination.

Varanasi’s Growing Appeal on the Global Travel Map

As one of the oldest continuously inhabited cities in the world, Varanasi holds unmatched historical and spiritual significance. The city’s ghats along the Ganges River, its labyrinthine lanes and centuries-old rituals continue to fascinate travellers from across the globe.

With improved air connectivity, riverfront development and the entry of premium hotels, Varanasi’s tourism narrative is evolving. The presence of IHCL’s SeleQtions brand reinforces confidence in the destination’s long-term tourism potential and signals a shift towards more curated, experience-driven travel.

A Thoughtful Addition to a Timeless Destination

From a travel perspective, Avantika by the Ganges represents more than just a new hotel opening. It symbolises how sensitive hospitality development can coexist with heritage, spirituality and local culture. IHCL has subtly positioned the property as a gateway to experiencing Varanasi in a deeper, more meaningful way.

People who travel are now more often looking for places that provide an emotional bond and having a rich culture; hence Varanasi is there to gain. Additionally, the advent of Avantika by the Ganges makes it easier for tourists to find a place to stay, but at the same time, it also consolidates the city’s statement about being a place.

Image Credit: Avantika by the Ganges

The post Varanasi, India Welcomes Avantika By the Ganges As IHCL Expands SeleQtions Portfolio appeared first on Travel And Tour World.

Orestiada, Greece Unveil Ambitious Multi-Theme Plan For Sustainable Tourism

At the eastern border of Greece in Orestiada, tourism is not considered the usual seasonal activity anymore but a dynamic interaction among the people, the land, and the heritage. The municipality of Orestiada, through the official tourism website, has disclosed that the municipality is in the process of developing a far-reaching strategy that would put Northern Thrace on the map as an all-year-round, multi-theme destination that is gentle to nature and at the same time, revives the local economy and community life.

Set in the wider region of Evros, Orestiada is leveraging its unique geography, borderland identity and rich cultural layers to create an alternative tourism model. Municipal officials are reported to believe that this approach will appeal to travellers seeking authenticity, slow exploration and meaningful experiences beyond mass tourism.

Culture as the cornerstone of the destination

At the heart of the plan lies cultural tourism, anchored by one of Thrace’s most significant archaeological landmarks, the Doxipara–Zoni Burial Mound. The site, renowned for its exceptional finds of chariots and horses, offers visitors a rare window into ancient Thracian funerary practices and is seen as a flagship attraction for heritage-led travel.

Cultural exploration continues through traditional villages showcasing distinctive Thracian architecture, while Orestiada itself hosts a strong museum network. These include the Historical and Folklore Museum of Nea Orestiada and the Karratheodori Museum, alongside thematic spaces such as the Interactive Science & Technology Exhibition Eugene Eugenides, the Archaeological Educational Exhibition of the Cave, and the Petrified Stone Museum of Petros. Municipal sources suggest that festivals and cultural events play a vital role in animating these spaces, ensuring that local traditions remain visible and accessible to visitors.

Faith, landscapes and rural life

Religious tourism forms another pillar of the strategy, with spiritual routes connecting monasteries and churches of historical significance. Sacred sites such as the Monastery of Agia Skepi and Agia Paraskevi in Nea Vyssa are highlighted as places where faith, history and local identity intersect, offering visitors quiet, reflective journeys across the region.

In parallel, the municipality is investing steadily in ecotourism and agrotourism. Northern Evros’ fertile plains and natural scenery are being positioned as experiential landscapes rather than simple backdrops. Travellers are invited to visit working farms, engage with local producers and sample regional crops ranging from corn and sunflower to the area’s emblematic garlic and fruits of Thrace.

Particular attention is given to agrotourism evenings among the lavender fields of Aroma Evros between Valto and Fylakio, which have reportedly gained popularity for combining wellness, gastronomy and nature immersion. Gentle ecotourism trails along the Arda River further support low-impact exploration.

Knowledge, youth and active travel

Conference and educational tourism also feature prominently in the plan. Through collaboration with Democritus University of Thrace, the municipality is creating a framework for conferences, seminars, summer schools and thematic programmes focusing on biodiversity, agriculture and Thrace’s long history. Officials are said to view the academic community as a key multiplier, attracting specialised audiences who extend their stay and engage deeply with the destination.

Sports tourism adds a youthful and energetic dimension. The natural setting of the Arda River supports canoeing, kayaking, swimming and beach volleyball, while the Arda Festival blends music, culture and sport to draw younger travellers. Cycling routes and hiking trails across the Triangle, Petros Quarry, Korakopetra and the surrounding highlands complete a network designed for active exploration.

Borders as bridges, not barriers

One of Orestiada’s strongest competitive advantages is its proximity to Bulgaria and Turkey. The municipality’s plan highlights cross-border tourism as a dynamic growth area, with joint routes, shared tourist packages and cultural exchanges designed to increase visitor flows and strengthen cooperation in border regions. Local authorities are reported to see this outward-looking approach as essential for long-term sustainability.

A destination shaped by people and place

Ultimately, the vision for Orestiada and Northern Thrace is not about rapid growth but about balance. Municipal statements emphasise that sustainable tourism should enhance everyday life for residents while offering visitors genuine connections with nature and culture. New jobs, improved infrastructure and stronger regional ties are expected outcomes, but always within a framework of respect for local identity.

Orestiada is a great place that offers to visitors the very rarest things in Europe: the comfort of space, narratives that are deeply connected to the land, and interactions that are made pleasant and warm rather than by the presence of large crowds. While the municipality is slowly and quietly turning into this multi-theme destination, Northern Thrace is not positioning itself as a stop at the edge of Greece but as a remarkable place that justifies the journey in its own right.

The post Orestiada, Greece Unveil Ambitious Multi-Theme Plan For Sustainable Tourism appeared first on Travel And Tour World.

China’s Harbin Unveils Iconic Giant Snowman As The City Paves The Way To Become A Global Winter Tourism Powerhouse: Everything You Need To Know

Harbin, the ice city of China, has once more mesmerized winter travellers with the reappearance of its famous gigantic snowman, which is usually nicknamed in such a manner. The snowman measuring 19 meters in height, which is still the tallest in the world, is not only a beautiful decoration for the festive season but also a sign of Harbin’s strong desire to compete with other cities for the title of the best winter tourist destination.

As peak season approaches, visitors have already begun gathering around the snowman, posing for photographs beside its familiar red scarf and round, friendly face. For many travellers, this moment marks the emotional start of winter in Harbin, a city that has transformed ice and snow into a signature travel experience.

A Snowman That Signals a Bigger Vision

Carved from more than 3,500 cubic metres of carefully prepared snow, the giant figure was completed after 11 days of work by 64 sculptors and over 100 construction workers. According to local authorities, snow-making machines were used instead of natural snowfall to achieve a smooth, velvety texture that enhances both durability and visual appeal.

What began as a spontaneous creation by local sanitation workers in 2019 has evolved into an annual landmark. Officials have noted indirectly that the snowman’s popularity on social media helped elevate Harbin’s winter image nationwide, turning a grassroots idea into a powerful tourism brand asset.

Harbin’s Rise as China’s Ice and Snow Capital

Harbin’s winter charm extends far beyond a single attraction. As highlighted on the official website of Ministry of Culture and Tourism of the People’s Republic of China, the city plays a central role in the country’s fast-growing ice and snow economy. Last winter alone, Harbin welcomed more than 90 million visitors, generating over 137 billion yuan in tourism revenue figures that underline its growing international appeal.

Tourism officials have suggested that these numbers reflect not only curiosity, but confidence. Travellers increasingly see Harbin as a destination that combines large-scale spectacles with authentic seasonal culture.

Flagship Attractions Define the Winter Experience

Harbin Ice-Snow World: The Centrepiece

The city’s most anticipated opening is Harbin Ice-Snow World, officially welcoming visitors on 17 December. Recognised as the world’s largest ice and snow theme park, it features monumental ice architecture, illuminated sculptures and its famous super ice slides.

This season, new additions such as hot spring campsites, cross-country ski routes and winter sports zones are designed to encourage longer stays and deeper engagement. Tourism authorities have indicated that these developments aim to position Harbin as not just a sightseeing stop, but a multi-day winter holiday hub.

Sun Island and the Frozen Songhua River

Beyond the main park, travellers can explore the vast Sun Island Snow Expo, spanning 1.5 million square metres of sculpted snow art. Meanwhile, the frozen Songhua River becomes a stage for ice carnivals, folk activities and seasonal leisure experiences.

Officials have been quoted indirectly as saying that these diverse attractions help distribute visitor flow across the city, creating a more balanced and immersive tourism ecosystem.

Infrastructure, Innovation and International Appeal

Harbin’s strategy goes beyond aesthetics. The city has invested heavily in transport links, accommodation upgrades and multilingual visitor services, aligning with national goals to expand high-quality tourism offerings. China’s central economic planning has identified the ice and snow economy as a key growth engine, with its value expected to reach 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030.

Industry experts believe Harbin’s model, combining iconic imagery, large-scale attractions and cultural authenticity could serve as a blueprint for other cold-climate destinations worldwide.

A Destination That Feels Human, Not Just Grand

What sets Harbin apart is its ability to humanise grandeur. The giant snowman, smiling quietly over the city, represents more than engineering skill. It reflects local pride, community creativity and a welcoming spirit that resonates with travellers.

As visitors stroll through illuminated ice streets or sip something warm beside towering sculptures, many describe the experience as surprisingly intimate for such a large-scale destination. Tourism officials have observed that this emotional connection is precisely what turns first-time visitors into repeat guests.

Harbin’s Path to Global Winter Recognition

With its expanding portfolio of winter attractions, strong policy backing and a growing reputation among domestic and international travellers, Harbin is steadily paving the way to become one of the world’s key winter tourism destinations.

With the progression of the season, the huge snowman becomes a welcome and a pledge, that in Harbin, winter is not only survived but also a celebration. For tourists that are looking for a place where ice narrates myths and snow has a living touch, Harbin is not just an option anymore; it is turning into a winter must-have.

The post China’s Harbin Unveils Iconic Giant Snowman As The City Paves The Way To Become A Global Winter Tourism Powerhouse: Everything You Need To Know appeared first on Travel And Tour World.

Saudi Arabia Welcomes Winter Wonderland: A New Family Attraction Boosting Jeddah Season Tourism!

The Kingdom of Saudi Arabia is getting ready to host a new influx of winter travellers as one of the major attractions of Jeddah Season, Winter Wonderland, will be opened on December 19. The winter park is designed to be completely immersive and family-oriented and will attract not only residents but also regional and international visitors looking for a different kind of winter experience at the Red Sea.

According to information shared by the Jeddah Tourism Board through its official channels, the attraction aligns with the city’s wider strategy to position Jeddah as a year-round leisure hub. Winter Wonderland is scheduled to run throughout the peak holiday period, offering travellers an opportunity to combine coastal relaxation with festive entertainment in one destination.

What visitors can expect at Winter Wonderland

Produced and managed by IMG, Winter Wonderland will transform a dedicated area of Jeddah into a snow-inspired playground, complete with winter décor, twinkling lights and themed installations. The attraction brings together entertainment, dining and retail in a single walkable venue, making it particularly appealing for families travelling with children.

Key features include a compact theme park with rides suitable for all age groups, an ice-skating rink designed for both beginners and confident skaters, and interactive snow-based activities that recreate a classic winter atmosphere despite the city’s mild climate. Seasonal markets will showcase crafts, souvenirs and festive treats, while a diverse selection of food and beverage outlets will cater to both local tastes and international palates.

Tourism officials have indicated that the layout has been carefully planned to ensure ease of movement, shaded rest areas and multiple indoor zones, enhancing comfort for guests visiting with young children or elderly family members.

New family-focused attractions and experiences

For families, Winter Wonderland introduces several new experiences not previously seen in Jeddah. Interactive play zones allow children to engage with snow-themed games, while live performances and roaming entertainers add an element of surprise throughout the day. Evening hours are expected to be particularly popular, with light shows and music creating a festive atmosphere after sunset.

Parents can enjoy winter-inspired dining concepts while children participate in supervised activities, making the venue suitable for extended visits. Tourism planners have noted in indirect remarks that the attraction has been designed to encourage repeat visits, with rotating performances and themed days planned across the season.

From London to the Red Sea

Winter Wonderland is a globally recognised concept, first launched in 2005 at Hyde Park, where it quickly became one of Europe’s most visited seasonal attractions. Its expansion to Saudi Arabia began during Riyadh Season in 2019, where it attracted large crowds and set new benchmarks for winter entertainment in the region.

Its arrival in Jeddah marks the first time the concept has been adapted for a coastal city, blending winter traditions with seaside culture. This contrast is expected to be a major draw for international tourists seeking novel experiences that combine familiar festivities with a new destination.

Boosting tourism during the winter months

The launch of Winter Wonderland is widely seen as a strategic addition to Jeddah Season’s growing portfolio of events. Tourism authorities have suggested indirectly that such attractions play a vital role in extending visitor stays, increasing hotel occupancy and supporting local businesses during the winter period.

By offering a family-oriented attraction with broad international appeal, Jeddah strengthens its position on the global tourism map. The event complements existing offerings such as heritage districts, waterfront promenades and cultural festivals, encouraging travellers to explore more of the city beyond the attraction itself.

A warm welcome to a winter escape

As Jeddah continues its transformation into a leading tourism destination, Winter Wonderland represents more than a seasonal event; it reflects the city’s ambition to surprise and delight visitors year-round. For families planning winter holidays, the attraction offers a reason to choose Jeddah as a festive escape, where winter magic meets Red Sea hospitality.

Winter Wonderland, combining leisure, fun and multicultural acceptance, is predicted not only to create unforgettable experiences but also to boost Jeddah’s standing as a top tourist spot in the Middle East.

The post Saudi Arabia Welcomes Winter Wonderland: A New Family Attraction Boosting Jeddah Season Tourism! appeared first on Travel And Tour World.