Ascott Limited Breaks New Ground with 19,000 Units Signed in 2025, Expanding Its Hospitality Network Across 102 New Properties

Ascott Limited marked a significant achievement in 2025, signing an impressive 19,000 units across 102 properties, reflecting a 27% increase in new signings year-on-year. This milestone underscores the company’s successful expansion strategy and its ability to grow while keeping an asset-light approach. The company’s expansion into high-fee segments such as resorts, branded residences, and wellness offerings contributed significantly to its growth.

As of 2025, Ascott operates in over 230 cities in 40+ countries, with more than 1,000 properties across its diverse portfolio. This expansion reinforces Ascott’s position as a global leader in the hospitality industry, catering to the increasing demand for both short-term and long-term accommodations in premium locations worldwide.

Record-Breaking Expansion Through Asset-Light Strategy

Ascott’s remarkable growth in 2025 can be attributed to its asset-light model, focusing on generating fee-based revenue through management contracts, franchising, and joint ventures. This strategy allowed the company to scale rapidly without investing heavily in property ownership.

A notable part of Ascott’s strategy was the focus on converting existing assets into high-demand accommodation types. Over 38% of new signings were conversions of existing properties. The speed of these conversions—like those of Citadines Antasari Jakarta and lyf Zhangjiang Shanghai—demonstrates Ascott’s operational efficiency and responsiveness to market demand. This quick turnaround allows Ascott to capitalize on the growing demand for different types of accommodations without significant upfront investment.

Key Market Expansions and Resort Growth

In 2025, Ascott further extended its global reach, entering new cities like Wellington and Taipei while reinforcing its presence in high-demand resort destinations such as Phuket, Phu Quoc, Langkawi, and Nha Trang. These cities and resorts reflect the growing demand for both leisure and long-term stays in various parts of the world.

Among the most notable resort developments is the 693-unit HARRIS Resort Cam Ranh, marking Ascott’s debut in Vietnam. This expansion strengthens the company’s position in Asia’s booming resort market, offering a blend of relaxation, wellness, and premium amenities in a popular destination. Alongside this, Ascott’s portfolio grew in Spain, where it added a 250-unit lyf and a 120-unit Somerset in Seville, catering to travelers looking for long-term stays and luxury accommodations in prime locations.

As the wellness travel segment continues to grow, Ascott’s expansion into resorts is aligned with broader industry trends, meeting the increasing demand for wellness-focused and experiential travel options in popular destinations.

Strengthening the Branded Residences Portfolio

Ascott’s commitment to diversifying its offerings extended to its branded residences portfolio, which saw the addition of over 1,000 new units in 2025. Notable additions included the 227-unit Residences at Ascott Abov Patong Phuket, which provides high-end long-term living options for guests in one of Thailand’s most sought-after areas.

In addition to its resorts, Ascott expanded its Oakwood Premier branded residences with the addition of 792 units at Oakwood Premier Luohu Shenzhen, strategically located in a thriving business district. These projects cater to high-net-worth individuals, business professionals, and long-term residents looking for luxurious, fully serviced accommodations.

Growth Through Franchising and Strategic Partnerships

Franchise growth continued to be a cornerstone of Ascott’s expansion strategy, accounting for over 25% of total units signed in 2025. The company deepened its presence in China by securing five Quest properties through its joint venture with Jin Jiang and expanding its Citadines brand with several franchise agreements.

A highlight in Ascott’s franchise growth was the 510-key Oakwood Gangneung in South Korea. Located within the Cultural Olympic Special Zone, this property is poised to attract both leisure and business travelers, further enhancing Ascott’s brand presence in key locations.

Adapting to Changing Traveler Demands with Flexible Living Concepts

Ascott’s focus on meeting changing traveler behaviors was evident in 2025 with the introduction of lyf Wellington. This 108-room property is designed with interconnected rooms and shared spaces, creating a collaborative environment that appeals to travelers who blend work and leisure during their stays. The social-living concept aligns with the growing trend of flexible accommodation solutions that cater to the evolving needs of modern travelers.

The lyf brand’s expansion reflects the growing demand for extended stays, with Ascott now offering a range of options designed for travelers looking for flexibility, community engagement, and convenience in their accommodations. Ascott’s continued investment in technology and loyalty programs further enhances guest experiences, ensuring that the brand remains a top choice for travelers seeking adaptable living arrangements.

A Strong Foundation for Future Growth

Looking toward 2026, Ascott is poised to continue its growth trajectory, capitalizing on the success achieved in 2025. The company’s strong pipeline of properties, combined with its strategic focus on asset-light expansion, high-fee segments, and growing demand for resorts and branded residences, positions it for continued success in the years ahead.

Ascott’s leadership remains focused on strengthening its global footprint, expanding its diverse portfolio, and meeting the evolving demands of travelers. As the company looks ahead to 2026, it is confident in its ability to drive long-term growth and deliver exceptional value for both property owners and guests.

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Hyatt Regency Zhuhai Gongbei Opens Its Doors as a Premier Luxury Destination Connecting Zhuhai and Macau, Offering Unparalleled Comfort and Cultural Heritage

On February 6, 2026, Hyatt Hotels Corporation unveiled the long-awaited Hyatt Regency Zhuhai Gongbei, adding another landmark property to its global portfolio. Situated in the vibrant Gongbei district, which serves as a gateway between Zhuhai and Macau, the hotel is designed to provide a modern yet culturally rich hospitality experience for both business and leisure travelers. With its exceptional location, luxurious amenities, and thoughtfully designed spaces, the hotel promises to be a top choice for guests seeking comfort, elegance, and connectivity in this dynamic region.

Designing the Future with Local Inspiration and Global Appeal

Hyatt Regency Zhuhai Gongbei sets itself apart with a design that beautifully blends traditional cultural elements with contemporary architecture. Drawing inspiration from the region’s Lingnan architectural style, which is renowned for its intricate wooden carvings, open spaces, and emphasis on natural light, the hotel brings a modern twist to classic Chinese design principles. These architectural elements are seamlessly woven throughout the hotel, creating a space that feels both inviting and serene.

In addition to its Lingnan influences, the hotel’s design incorporates coastal motifs that reflect the surrounding environment. With its location by the waterfront, the hotel’s aesthetic captures the essence of Zhuhai’s connection to the sea. Traditional courtyard concepts have been integrated into the property to offer guests moments of peaceful respite amidst the city’s energy. The result is a refined blend of historical charm and contemporary luxury that welcomes guests into a tranquil oasis.

Upon arrival, visitors are greeted by the expansive sky lobby, where natural light floods the space, highlighting the stunning design details. The careful curation of materials, layered lighting, and spacious layout create an atmosphere that is as calming as it is sophisticated, offering a warm welcome to travelers from around the world.

Distinctive Accommodations and Dining Experiences

Hyatt Regency Zhuhai Gongbei offers 278 meticulously designed guestrooms and suites, each thoughtfully furnished to cater to the needs of modern travelers. The rooms offer a harmonious balance of comfort and functionality, with clean lines, comfortable textures, and a calming color palette to promote relaxation. Whether you are visiting for a brief business trip or an extended stay, the accommodations provide a perfect retreat where guests can unwind after a day of exploring or working.

The hotel’s dining options elevate the guest experience by showcasing a fusion of local flavors and global culinary traditions. The Xiangyue Chinese restaurant, the hotel’s signature dining venue, offers an exceptional menu of traditional Cantonese delicacies paired with innovative seafood creations. The design of the restaurant draws inspiration from the historical Tangjia Old Town, offering guests a chance to immerse themselves in local culture while enjoying expertly crafted dishes.

For guests looking for a more casual dining experience, Market Café offers an all-day menu that brings together the best of Chinese and Western cuisines. This versatile dining option ensures that guests can enjoy a wide variety of dishes throughout the day, whether they are in the mood for something light or a more indulgent meal.

The Lobby Bar provides a relaxed space for guests to unwind, offering a selection of coffee, afternoon tea, and expertly mixed beverages. With panoramic views of the Gongbei Port area, the bar is the perfect spot for casual socializing or enjoying a quiet moment. For those seeking an exclusive retreat, the Regency Club offers an intimate, private space where guests can enjoy unparalleled views of the city and the surrounding dual-city skyline. This refined setting is perfect for relaxation, small meetings, or casual conversation with colleagues and friends.

A Focus on Wellness and Relaxation

Hyatt Regency Zhuhai Gongbei is committed to supporting the well-being of its guests by offering a comprehensive range of wellness and leisure facilities. The hotel features a fitness center, indoor heated swimming pool, and yoga studio, all located on elevated levels of the building. This elevated positioning provides guests with a serene retreat that allows them to focus on health and fitness while enjoying breathtaking views of the city below.

The hotel’s wellness offerings cater to a variety of preferences, allowing guests to stay active, rejuvenate, or simply relax during their stay. The tranquility and privacy offered by the hotel’s wellness facilities make it an ideal destination for guests looking to recharge and unwind after a busy day in Zhuhai or Macau.

Meeting and Event Spaces Designed for Every Occasion

Hyatt Regency Zhuhai Gongbei also stands out as a premier venue for meetings, events, and celebrations. The hotel features over 1,600 square meters of versatile event space, including a spacious Grand Ballroom that spans 625 square meters. The ballroom’s impressive seven-meter ceiling creates a grand setting for events, and its pillar-free design offers flexible layout options for everything from weddings to corporate gatherings. The ballroom’s expansive pre-function area provides ample space for networking and socializing, with panoramic views of the city and bay.

Equipped with state-of-the-art technology, the ballroom includes a cutting-edge P1.86 LED display, measuring 10.24 meters by 4.8 meters. This advanced visual technology enhances every event, whether it’s a corporate presentation, gala, or wedding, by delivering vibrant, high-definition imagery. The hotel also provides advanced lighting, sound, and climate control systems, ensuring that every event is tailored to meet the specific needs of hosts and attendees.

With its stunning event venues and dedicated service team, Hyatt Regency Zhuhai Gongbei is set to become the go-to destination for everything from business conferences to special occasions.

World of Hyatt Member Benefits

As part of its opening celebrations, Hyatt is offering World of Hyatt members the chance to earn 500 Bonus Points for qualifying stays at Hyatt Regency Zhuhai Gongbei. This promotion is valid for stays completed by May 31, 2026, and is a part of Hyatt’s new hotel member offers. Members can enjoy this bonus on top of any existing promotions, ensuring that every stay at this new property is even more rewarding. The bonus points can also be accumulated on stays at other participating Hyatt hotels, offering additional opportunities for members to earn rewards while enjoying their travels.

A Prime Location Connecting Zhuhai and Macau

Hyatt Regency Zhuhai Gongbei benefits from a prime location in the heart of the Gongbei district, which serves as a key gateway between Zhuhai and Macau. The hotel offers easy access to major attractions, shopping districts, and entertainment venues in both cities, making it an ideal choice for travelers seeking to explore the region. Guests can easily experience the best of Zhuhai and Macau, whether for business, leisure, or both.

With its unbeatable location, luxurious facilities, and elegant design, Hyatt Regency Zhuhai Gongbei is set to become a landmark property in the region. The hotel not only provides guests with an exceptional stay but also offers a bridge between two of the most dynamic cities in Asia. Whether you’re visiting for a short getaway, a business trip, or a special event, Hyatt Regency Zhuhai Gongbei promises a memorable experience that combines modern luxury with rich cultural influences.

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Light Stone Jewellery Celebrates the Beauty of the Past and Present, Crafting Timeless Pieces That Connect Wearers with Rich Cultural Heritage and Modern Design Sensibility

In an era where trends are often short-lived, Light Stone Jewellery stands as a testament to the enduring beauty of tradition. The brand creates more than just jewellery; it offers pieces that are an exploration of quiet luxury, where every design connects the present with the past. Drawing inspiration from rich cultural histories, Light Stone transforms ancient techniques into wearable works of art that are both modern and timeless.

In a world driven by fleeting fashion trends, Light Stone Jewellery rejects the transient nature of the industry, instead opting to create pieces that celebrate the permanence of heirloom-quality jewellery. Each item is designed with the intention of becoming a treasured piece that endures, not just in terms of material quality but also in its historical and cultural resonance. The jewellery becomes a personal statement, an intersection of history and contemporary style, designed to outlast passing fashions and trends.

Where Architecture Meets Art: The Philosophy Behind the Pieces

At the heart of Light Stone Jewellery lies a unique approach to design. With a background in Urban Planning, the brand’s founder sees jewellery not just as decoration but as “Spatial Composition.” Drawing from principles of balance, structure, and tension, each piece is created with the intention of fitting seamlessly with the wearer, rather than merely sitting as an accessory.

“Jewellery is a coordinate,” the brand’s founder explains, highlighting the idea that each design is a convergence of history, culture, and personal expression. Every piece of Light Stone Jewellery embodies the quiet strength of its wearer, offering them a subtle yet profound connection to a richer past while keeping them rooted in the present. The jewellery does not demand attention but instead makes a subtle statement—a reflection of inner strength, elegance, and timeless beauty.

The Tianqing Collection: A Modern Revival of Ancient Techniques

Among the standout collections of Light Stone Jewellery is the Tianqing Collection, inspired by the Northern Song Dynasty’s renowned Ru Kiln ceramics. This collection is a brilliant fusion of ancient techniques and modern design, rooted in the cultural and artistic traditions of China, yet created for the contemporary wearer. The Celadon Tianqing pieces are at the heart of this collection, carefully crafted to reflect both the craftsmanship of the past and the sophistication of modern jewellery design.

The Ru Kiln method, which produces the signature “sky after rain” blue celadon glaze, is known for its difficulty and rarity. Firing at temperatures exceeding 1380°C, the process yields pieces that embody serenity and elegance. However, only a small fraction of the pieces created in this manner meet the high standards of Light Stone Jewellery. Each Celadon Imperial Earring is born from the rare, perfect Ice Crackle texture, which is a product of the high-temperature firing process, making each piece a rare gem with a connection to both the Earth’s natural forces and centuries of craftsmanship.

The use of Longquan Celadon in this collection, which has been recognized by UNESCO as an Intangible Cultural Heritage, adds another layer of historical significance to these pieces. The combination of history and modern design elevates the Tianqing Collection into something truly unique—jewellery that celebrates both the beauty of the past and the elegance of the present.

Mapping China’s Cultural History: A Collection of Four Aesthetic Coordinates

Light Stone Jewellery’s commitment to cultural preservation extends beyond a single collection. The brand’s “Wearable Culture Map” is a four-dimensional journey through China’s material history, represented through jewellery collections that reflect the artistic heritage of different regions and periods.

• The Silk Road (Dunhuang) Collection: Drawing inspiration from the ancient murals of Dunhuang, Light Stone transforms intricate floral patterns into geometric gold vermeil structures, fusing the ancient with the contemporary in a stunning display of craftsmanship.
• The Totem (Majiayao) Collection: This collection pays homage to the prehistoric Majiayao culture with pieces inspired by ancient Neolithic motifs. These designs capture the raw power and primal energy of the early world, reinterpreting these primitive lines into modern, sculptural forms.
• The Filigree (Huasi) Collection: Filigree work has long been a hallmark of Chinese craftsmanship. Light Stone’s exploration of this technique elevates it to new heights with delicate silver thread-weaving that creates airy, yet strong structures. This collection’s intricate design makes a subtle yet striking statement, combining precision with beauty.
• The Celadon (Tianqing) Collection: Featuring the ancient Longquan Celadon, this collection is designed to provide a tactile serenity, cooling the skin and calming the mind. The collection focuses on creating pieces that bring tranquility to the wearer, transforming jewellery into a meditative experience.

Each collection within the Wearable Culture Map serves as a journey through time and space, providing not only a connection to the past but also a modern interpretation of that history. As the brand continues to evolve, Light Stone has announced future plans to delve into Lacquer Art, further expanding the cultural journey it offers through its jewellery.

A Philosophy of Timelessness: Jewellery as a Personal Heirloom

Unlike the transient nature of fast fashion, Light Stone Jewellery embraces the concept of timelessness. The pieces are not intended to be fleeting trends but are designed with the understanding that true luxury lies in durability, both in terms of physical quality and cultural relevance. The jewellery is designed to last—not just in terms of its materials, but also in its connection to history and heritage.

By choosing to create modern heirlooms, Light Stone ensures that its jewellery carries both the weight of cultural legacy and the sophistication of modern design. Each piece is a work of art, a piece of history that transcends generations. The jewellery becomes more than just an accessory; it is a part of the wearer’s personal story, a symbol of quiet power, and a celebration of the beauty that exists in both the present and the past.

Through its approach to design, Light Stone Jewellery offers pieces that invite wearers to experience not only the beauty of the jewellery but also the cultural heritage embedded in every design. The jewellery becomes a medium for expressing quiet power, elegance, and a connection to something deeper than the surface level of beauty. In a world that is increasingly dominated by noise, Light Stone Jewellery offers a subtle rebellion—an invitation to embrace the beauty of silence and the power of lasting, meaningful design.

A Future Shaped by Culture and Craftsmanship

In a world dominated by fleeting trends, Light Stone Jewellery represents a return to substance over style, to craftsmanship over convenience. It is a celebration of slow luxury, where each piece is crafted with care, precision, and reverence for the past. By blending ancient techniques with modern design, Light Stone creates jewellery that is both a personal heirloom and a cultural statement. The brand’s commitment to preserving cultural traditions while adapting them to the modern world ensures that its pieces will remain relevant and revered for generations to come.

As Light Stone Jewellery continues to expand and innovate, the brand’s approach to creating jewellery as a living, breathing part of culture will remain at the heart of its identity. The Wearable Culture Map is just the beginning—an ongoing journey through time, craftsmanship, and culture that invites wearers to experience history, beauty, and quiet power with every piece.

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Adora Cruises Celebrates One Million Passengers and Launches 2026 Service Year to Set New Standards for Domestic Cruise Travel in China

Adora Cruises has reached a landmark achievement, celebrating its one-millionth passenger aboard Adora Magic City, signaling the company’s rapid ascent in China’s growing cruise industry. In conjunction with this milestone, the cruise line has launched its 2026 Adora Service Year, a comprehensive initiative designed to elevate onboard experiences, enhance service quality, and create a new benchmark for domestic cruise travel.

The 2026 Service Year reflects Adora Cruises’ Cruise + Culture strategy, which aims to merge premium travel with meaningful cultural immersion. The initiative is focused on three core areas: enhancing crew professionalism, ensuring every staff member delivers exceptional service; fine-tuning operational details, creating a seamless and memorable experience for guests; and personalized engagement, catering to the unique preferences and needs of each passenger. This multi-pronged approach is intended to transform every cruise journey into an extraordinary and carefully curated experience.

The milestone of welcoming one million passengers highlights the brand’s growing popularity and underscores the rising demand for high-quality, accessible cruise vacations within China. With more travelers seeking immersive experiences close to home, the 2026 Service Year demonstrates the company’s commitment to combining luxury, convenience, and cultural enrichment. Guests can expect an environment that is not only comfortable and modern but also thoughtfully tailored to make each journey unique.

Adora Cruises currently operates three major vessels: Adora Magic City, Adora Mediterranea, and Piano Land, all under the Astro Ocean Cruise brand. These ships serve a variety of homeports across East China, South China, North China, and Hong Kong, offering year-round itineraries that cater to both first-time cruisers and experienced travelers. The extensive network allows passengers to explore diverse destinations while enjoying the amenities, entertainment, and culinary experiences that have become hallmarks of Adora Cruises.

In addition to celebrating passenger growth, the company shared progress on its expanding fleet. Adora Flora City, the second cruise ship constructed in China, has reached full structural completion, with over 91% of construction finalized. Scheduled for delivery by the end of 2026, this vessel will expand Adora Cruises’ operational capacity, support new itineraries, and meet growing demand from domestic and regional travelers. The addition of Adora Flora City is a critical step in the company’s long-term strategy to strengthen its market position and deliver more diverse and enriching cruise experiences.

The 2026 Service Year is more than a branding exercise—it is a holistic effort to redefine cruise travel in China. By integrating cultural programming, service refinement, and individualized attention, the company is establishing a model for the future of domestic cruising. Guests can expect enhancements across all aspects of travel, from dining and entertainment to excursions and onboard activities, each designed to provide both enjoyment and cultural insight.

Adora Cruises’ Cruise + Culture philosophy emphasizes experiences that go beyond the ship itself. It integrates local traditions, cuisine, and cultural highlights into each itinerary, enabling passengers to connect more deeply with the destinations they visit. This approach not only enriches the travel experience but also contributes to local tourism development and fosters greater cultural understanding, positioning the brand as an innovator in the industry.

The launch of the Service Year highlights the company’s commitment to operational excellence, ensuring every element of the cruise experience meets high standards. From guest services to entertainment programming, the initiative aims to deliver a cohesive and consistently exceptional experience. This dedication to quality is designed to appeal to a growing segment of travelers who value both comfort and cultural enrichment.

With the addition of Adora Flora City and continued refinement of its service offerings, Adora Cruises is poised to further strengthen its presence in China’s cruise sector. The combination of fleet expansion, innovative service strategies, and a focus on culturally immersive experiences positions the company to lead domestic cruise travel while setting benchmarks that competitors may follow.

By celebrating the one-millionth passenger milestone alongside the introduction of the 2026 Service Year, Adora Cruises demonstrates its commitment to delivering more than just transportation. The company aims to create a journey that is luxurious, memorable, and culturally engaging, providing travelers with experiences that combine comfort, adventure, and a deeper understanding of the places they visit.

As domestic cruising continues to grow in popularity, Adora Cruises is setting new standards for what passengers can expect from modern cruise travel in China. With a focus on service innovation, fleet growth, and cultural immersion, the 2026 Service Year reflects the company’s ambition to make every cruise a distinctive, high-quality experience that leaves a lasting impression.

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Virtuoso Elevates Cruise Division with Strategic Advisory Role to Boost Global Partnerships and Accelerate Growth

Virtuoso, a premier network in luxury travel, has introduced a newly created Special Advisor position within its cruise division, signaling a strategic commitment to growth, innovation, and global collaboration. The role, reporting directly to the Chief Operating Officer, Cruise, is designed to strengthen long-term planning, refine organizational structure, and drive high-value partnerships across the company’s worldwide network.

The Special Advisor will focus on developing and executing the cruise division’s overarching strategy while ensuring seamless integration between operational execution and partnership initiatives. A primary objective of the role is to enhance global connections with agencies and advisors, optimizing Virtuoso’s network to deliver personalized and elevated cruise experiences to discerning travelers.

This strategic appointment reflects the company’s dedication to maintaining its leadership position within the luxury cruise market. By embedding a high-level advisory role into the organizational framework, Virtuoso aims to establish a robust global partnership model that connects partners with the right agencies, expands access to affluent clientele, and promotes sustainable long-term growth in a rapidly evolving sector.

Collaboration with the Global Partnerships team is a central element of the role, ensuring alignment across sales strategy, investment priorities, and product development. This coordinated approach allows Virtuoso to maintain continuity in current operations while providing a strategic lens for future growth. The advisory position bridges the gap between long-term vision and day-to-day operations, enabling the company to respond proactively to market opportunities and trends.

While the Special Advisor focuses on strategy, the cruise division’s daily operations continue under existing leadership, ensuring operational excellence and consistent delivery of high-quality services. This dual structure allows the company to combine strategic foresight with executional efficiency, ensuring that travelers receive exceptional experiences while the business remains agile and forward-looking.

The creation of this advisory role highlights the growing importance of global partnerships in the luxury travel industry. Virtuoso leverages its international network to deliver curated cruise experiences tailored to individual preferences, focusing on immersive itineraries, unique destinations, and premium service. Strengthening these global partnerships allows the company to stay ahead of industry trends and maintain a competitive advantage in an increasingly complex market.

Luxury cruise travel has seen significant growth, with travelers seeking tailored, high-end experiences that combine comfort, culture, and adventure. The Special Advisor role equips Virtuoso to respond effectively to these market shifts by guiding product development, strategic positioning, and partnership engagement. This proactive approach ensures the company can continue delivering distinctive experiences while capitalizing on emerging opportunities.

In addition to global partnership development, the advisory role encompasses product innovation, market analysis, and investment guidance. By providing oversight in these areas, the Special Advisor helps ensure that Virtuoso remains agile and responsive, capable of adapting its offerings to changing traveler expectations while maintaining a clear path toward sustainable growth.

Innovation is a critical focus of the role, with an emphasis on identifying trends, exploring new markets, and enhancing the luxury cruise experience. This forward-thinking perspective allows Virtuoso to continuously elevate its service and product offerings, keeping the company at the forefront of the industry while building long-term value for partners and travelers alike.

Integrating strategic oversight with operational management is central to the advisory role’s effectiveness. Ensuring alignment across strategy, partnerships, and execution strengthens the company’s capacity to deliver exceptional experiences consistently, deepen relationships with partners, and secure continued growth in a competitive sector.

The position also reinforces Virtuoso’s commitment to connecting travelers with globally curated cruise offerings. By leveraging strategic insights and operational expertise, the Special Advisor ensures that product development, marketing initiatives, and partnership strategies work cohesively to meet the expectations of luxury travelers worldwide.

Ultimately, the establishment of this advisory role demonstrates Virtuoso’s forward-looking approach to the cruise industry. By focusing on strategic planning, global collaboration, and operational alignment, the company is positioning itself to capture emerging opportunities, respond to industry challenges, and enhance the overall value delivered to both travelers and partners.

With a renewed emphasis on global partnerships, product innovation, and strategic alignment, Virtuoso is poised to reinforce its leadership in the luxury cruise market. The company’s investment in this high-level advisory capacity ensures it can remain responsive, globally connected, and well-positioned for continued growth and success in the evolving travel landscape.

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TUI Cruise Division Surges to Record First Quarter Performance on Strong Demand and Fleet Expansion

TUI cruise division has delivered its most successful first quarter to date in 2026, reporting a remarkable increase in earnings, occupancy, and revenue. Underlying EBIT jumped 70.8% to €82.3 million, compared to €48.2 million in the same period last year, reflecting growing passenger demand and the strategic addition of new vessels to the fleet.

The winter program was strengthened by the launch of Mein Schiff Relax, which boosted available passenger cruise days by nearly 16%, raising total capacity to almost 3 million days. Despite this significant expansion, occupancy remained robust at 98%, a three-point increase over the previous year, demonstrating that the market continues to absorb additional capacity without compromising demand.

Revenue across the division climbed 6.2% to €186.8 million, with the German-language cruise segment contributing strongly to earnings after tax of €62.7 million. Operating a 13-ship fleet, including nine Mein Schiff vessels and four Hapag-Lloyd Cruises ships, the segment maintained consistent occupancy at 98% and average daily rates of €206. This combination of high demand and stable pricing highlights the division’s ability to grow capacity while protecting margins.

TUI’s UK cruise brand also posted impressive results. Its five-ship fleet achieved full occupancy at 100%, up two points from last year, and average daily rates increased 4.8% to £197. These figures illustrate the brand’s continued pricing power and sustained consumer confidence in the UK cruise market. High occupancy coupled with rising rates demonstrates that supply growth has been effectively managed to meet demand across multiple regions.

Analysts note that these results underline the resilience of the European cruise market and the effectiveness of fleet expansion strategies. By carefully introducing new ships and optimizing itineraries, TUI has been able to enhance capacity while maintaining high service levels, operational efficiency, and passenger satisfaction.

Looking forward, the division expects momentum to continue throughout 2026. Available passenger cruise days are projected to grow 9% in the second quarter and by 6% in the full second half of the fiscal year. A major contributor to this growth will be the summer 2026 launch of Mein Schiff Flow, which will add approximately 4,000 berths to the fleet. The new vessel will expand itinerary options, introduce modern onboard amenities, and strengthen environmental sustainability practices.

Fleet modernization remains central to TUI’s strategy. New vessels are designed not only to increase capacity but also to improve the passenger experience through enhanced dining, entertainment, and leisure offerings. Environmental upgrades ensure compliance with evolving sustainability standards while providing travelers with a premium cruising experience.

The dual-market approach has been key to sustaining growth. Serving both German-speaking countries and the UK, the division diversifies its revenue streams and minimizes exposure to regional fluctuations in demand. Occupancy remains consistently high in both markets, reflecting the effectiveness of tailored itineraries and marketing campaigns that target diverse traveler segments.

Operational efficiency continues to underpin profitability as the fleet expands. Streamlined itineraries, careful staff deployment, and resource management ensure that new capacity is integrated seamlessly, while passenger experience remains a priority. This focus allows the division to achieve growth without eroding profitability.

Overall, TUI’s record first quarter illustrates the division’s strength in balancing fleet expansion, market demand, and operational excellence. High EBIT, occupancy, and daily rates demonstrate the division’s ability to capitalize on increasing demand for cruise travel while maintaining efficiency and quality service.

The upcoming introduction of Mein Schiff Flow is expected to further reinforce the division’s market position, adding capacity and new travel experiences for passengers. With continued fleet modernization, operational efficiency, and a dual-market strategy, the cruise division is well-positioned to sustain strong growth and solidify its leadership in the European cruise market throughout 2026.

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Viking Cruises Unveils Beijing Brand Experience Center to Redefine Luxury Travel Engagement for Chinese Guests

Viking Cruises has opened its first dedicated brand experience center in Beijing, marking a pivotal step in the company’s expansion across China. Launched on February 5, the center commemorates Viking’s 10-year presence in the Chinese market and emphasizes the company’s ongoing focus on delivering culturally immersive and high-quality travel experiences to Chinese travelers.

Located in the heart of Beijing, the center showcases Viking’s signature Nordic-inspired design, creating a modern, elegant environment that invites visitors to explore. The facility features multiple interactive zones, including a cultural exhibition wall, private consultation areas, and a multimedia theater. These spaces allow guests to engage directly with Viking’s global cruise offerings, from European river journeys to Mediterranean ocean itineraries, providing a tangible sense of the destinations and experiences available.

The center also emphasizes personalized travel planning. Visitors receive one-on-one guidance from specialists, helping them design tailored itineraries that suit their preferences, schedules, and interests. Designed with travelers aged 55 and above in mind, the facility seeks to strengthen connections with northern Chinese consumers who value enriching, leisurely travel experiences. By combining interactive displays with expert consultation, the center bridges inspiration and practical planning, allowing visitors to make informed decisions about their travel adventures.

The opening of the Beijing center reflects Viking Cruises’ broader strategy to create offline touchpoints in key Chinese cities. Over the past decade, Viking has introduced innovative services tailored for Chinese guests, including fully Chinese-speaking river and ocean cruises throughout Europe. The Beijing facility sets the stage for similar experience centers in other first- and second-tier cities, reinforcing the brand’s long-term commitment to the Chinese market and supporting its growth plans in the region.

Since its launch in China in 2016, Viking Cruises has served nearly 100,000 passengers, with Beijing ranking as the company’s second-largest market in the country after Shanghai. The new center provides a physical hub where travelers can explore Viking’s itineraries, understand destination highlights, and experience the brand’s travel philosophy in a visually immersive format.

Interactive features within the center include a cultural wall that tells the story of the destinations and experiences travelers can enjoy on Viking cruises. Private consultation areas allow guests to discuss preferences and plan trips in detail, while the multimedia theater brings destinations to life with immersive presentations, creating excitement and anticipation for upcoming voyages. This approach transforms curiosity into concrete travel plans, helping visitors visualize their journey before stepping on board.

The 2026 cruise lineup for Chinese travelers features 14 European river routes and eight Mediterranean ocean itineraries, all with Chinese-language services. Many of these cruises are already fully booked, reflecting the strong demand among Chinese travelers for culturally enriching international experiences. The Beijing center acts as a bridge between potential guests and Viking’s offerings, providing detailed insights into itineraries, destinations, and the company’s distinctive approach to luxury travel.

The facility reflects Viking’s philosophy of blending luxury with cultural immersion. By combining interactive, in-person experiences with personalized guidance, the company ensures travelers can explore the world in an accessible, engaging, and culturally relevant manner. This strategy not only elevates brand awareness but also fosters loyalty by offering meaningful, tailored experiences that resonate with discerning travelers.

Beyond marketing, the Beijing experience center demonstrates Viking Cruises’ understanding of the Chinese luxury travel market. It addresses the desire for high-quality, accessible, and culturally immersive travel, allowing guests to plan trips with confidence while gaining a deeper connection to the brand’s global presence.

As Viking continues to expand its footprint in China, the Beijing center sets a benchmark for experiential engagement. It highlights the growing role of immersive, offline experiences in luxury travel, offering consumers a unique opportunity to interact with the brand, learn about destinations, and plan their journeys in a thoughtful, engaging environment. By combining education, inspiration, and practical planning tools, the center positions Viking Cruises as a premier choice for travelers seeking culturally rich and accessible international experiences.

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Alaskan Dream Fleet Now Idle in Sitka Port with No Clear Future Leaving Alaska’s Small-Ship Tourism in Flux

The sudden closure of Alaskan Dream earlier this month has left its fleet of small coastal vessels in limbo, with no clear direction for their future. The four U.S.-flagged ships, which have long been a staple of Alaska’s tourism scene, now sit idle at the port of Sitka, waiting for a resolution on what comes next. This unexpected shutdown has drawn attention to the challenges faced by small-ship operators in Alaska, as well as the appeal that such vessels hold in offering a more personalized and intimate cruising experience in the region.

The fleet’s vessels, despite their relatively small sizes, have played a vital role in shaping the tourism experience along Alaska’s scenic coastline. With capacities ranging from 40 to 76 passengers, these ships provided a far more personal approach to cruising than larger, mainstream vessels. Their ability to navigate shallow waters, narrow passages, and remote ports made it possible for travelers to explore parts of Alaska that are often inaccessible to bigger ships. This allowed guests to enjoy closer encounters with wildlife, glaciers, and secluded communities, creating an immersive travel experience that larger cruise lines cannot replicate.

Alaskan Dream Vessel
The flagship of the fleet, the Alaskan Dream, is a large catamaran built in 1986 by Nichols Brothers Boat Builders. Originally named Executive Explorer and later Contessa, the vessel joined the fleet in 2010. Designed to accommodate 40 passengers, the 490-ton catamaran provided a stable and comfortable cruising experience, even in the challenging Alaskan waters. Its smaller size allowed for more flexible itineraries and closer interactions with the environment. The vessel’s design, with spacious decks and a well-thought-out cabin layout, made for an intimate and high-quality voyage.

Baranof Dream Vessel
Built in 1980 by Blount Marine, the Baranof Dream offers accommodations for 49 passengers. Initially named Pacific Northwest Explorer, it later became known as Spirit of Alaska before joining the fleet in 2010. This ship’s compact design allowed it to easily maneuver through narrow, shallow channels and reach hidden coves and smaller harbors, areas that larger ships simply cannot access. Its design helped deliver an authentic Alaska experience, allowing passengers to witness glaciers, wildlife, and fjords up close.

Admiralty Dream Vessel
The Admiralty Dream, a 58-passenger vessel built in 1979 by Blount Industries, was originally launched as New Shoreham II before being renamed Spirit of Columbia. It joined the fleet in 2010 and quickly became known for its intimate and comfortable spaces. The vessel’s 514-ton structure provided expansive observation decks and accommodations ideal for wildlife viewing and photography. Its small size made it particularly well-suited for exploring Alaska’s remote and less-visited areas, offering passengers a personalized and immersive journey.

Chichagof Dream Vessel
The Chichagof Dream is the largest of the fleet, accommodating 76 passengers with a tonnage of 1,471. Built in 1984 by Jeffboat Corporation, the ship has operated under several names, including Nantucket Clipper and Spirit of Glacier Bay, before joining the fleet in 2015. This vessel combines the space and amenities of larger ships with the flexibility and intimacy of a small cruise. Its size allows for extended itineraries while still being able to visit smaller, more secluded ports, offering passengers both comfort and access to remote destinations.

The Importance of Small Ships in Alaska’s Tourism
Small ships like those in the Alaskan Dream fleet play a critical role in Alaska’s tourism economy. Their ability to navigate tight spaces and access remote locations allows travelers to experience parts of Alaska that would otherwise remain untouched. Personalized itineraries, flexible schedules, and the chance to interact more closely with nature and local communities make small-ship cruising a popular choice for many tourists. Activities such as kayaking, wildlife watching, and hiking become more accessible on these agile vessels, adding to the overall appeal of the experience.

The closure of Alaskan Dream creates a noticeable gap in this niche market. With fewer small vessels operating in Alaska, the options for travelers seeking intimate, personalized cruises are dwindling. While the fleet’s U.S.-flagged status may make these ships appealing to certain operators, their age and the costs associated with maintaining such older vessels could make them challenging to resell or repurpose.

The Uncertain Future of the Fleet
Currently, all four vessels are sitting idle at the port of Sitka, waiting for a decision on their future. It remains unclear whether they will be sold, repurposed for another use, or retired altogether. While their design features—such as shallow drafts and maneuverable hulls—could make them attractive to operators in the small-ship cruising sector, the vessels are aging and will require substantial investment to bring them back into service. The challenge will be balancing their potential with the costs and maintenance demands of keeping these ships operational.

The sudden end of Alaskan Dream’s operations marks the end of an era for small-ship cruising in Alaska. For years, these vessels offered a unique and flexible way for tourists to explore the state’s natural beauty. As the ships remain inactive, their uncertain future reflects the challenges of operating specialized small vessels in Alaska’s unpredictable maritime conditions.

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Charleston Festival 2026 Connects Thought Leaders, Artists and Performers for a Groundbreaking Cultural Event in East Sussex from May 13 to May 25: All You Need to Know

Charleston Festival 2026, scheduled to run from May 13 to May 25, promises to be an unforgettable celebration of art, literature, music, and performance, bringing together some of the most influential voices from around the world. Held in the beautiful village of Firle, East Sussex, the festival will take place at Charleston in Firle, the historic home and studio of legendary artists Vanessa Bell and Duncan Grant. Known for its rich cultural heritage and as the meeting point for the Bloomsbury Group, this festival continues the legacy of creative thinking and artistic experimentation that has defined Charleston for generations.

Charleston’s place in artistic history cannot be overstated. In the early 20th century, Bell, Grant, and other key figures of the Bloomsbury Group used Charleston as their base for intellectual exchange, artistic expression, and revolutionary ideas. Today, Charleston remains an essential cultural hub, offering a platform for contemporary thinkers and artists to explore new ways of engaging with society through art. Charleston Festival 2026 carries forward this tradition, providing an opportunity for artists, writers, performers, and visitors alike to come together, exchange ideas, and be inspired.

In addition to the flagship festival at Charleston in Firle, the newly opened Charleston in Lewes offers a dynamic cultural space with year-round exhibitions, artist-led workshops, and community-driven projects. Whether you’re visiting for the festival or exploring the center at any other time of year, Charleston remains a living, breathing celebration of the power of art to provoke new ways of thinking and living.

What to Expect from Charleston Festival 2026

The Charleston Festival 2026 will feature a stellar lineup of visionary artists, writers, musicians, and intellectuals, offering a diverse and intellectually stimulating program. From live performances and musical showcases to author talks and thought-provoking discussions, the festival promises to explore a broad range of themes. Here’s a preview of some of the remarkable figures you can expect to see at Charleston Festival 2026:

Kae Tempest: The Revolutionary Spoken Word Artist

Kae Tempest, a poet, spoken word performer, and novelist, will bring their bold, genre-defying art to Charleston Festival 2026. Tempest is widely recognized for their ability to blend music, poetry, and performance into powerful works that challenge societal norms and explore themes of identity, personal struggle, and social change. As the youngest poet to win the Ted Hughes Award, Tempest’s participation in the festival will provide a unique opportunity to experience the power of spoken word as a medium for personal and collective transformation. Expect an electrifying performance that challenges how we think about language and its role in shaping culture.

Jennifer Saunders: An Icon of British Comedy

Jennifer Saunders, the writer, actor, and comedian, will share her insights on comedy and her incredible career in a special session at the festival. Best known for creating and starring in the iconic sitcom Absolutely Fabulous, Saunders has had an indelible impact on British comedy. Through her work with French & Saunders, she revolutionized sketch comedy and continues to be a beloved figure in the industry. At the Charleston Festival, Saunders will reflect on her creative journey, exploring how humor can address serious cultural issues and bring laughter to the most challenging conversations.

Sheku Kanneh-Mason: A Masterclass in Classical Music

Sheku Kanneh-Mason, the celebrated cellist, will bring his remarkable talent to the Charleston stage in 2026. Kanneh-Mason made history as the first Black musician to win the prestigious BBC Young Musician competition and has since become one of classical music’s brightest stars. His performance at the festival will be a treat for music lovers, offering a chance to experience the virtuosity and emotional depth of his playing. In addition to his performance, Kanneh-Mason will share his journey as an artist and discuss the role of classical music in bringing people together across cultural divides.

Philippe Sands KC: Human Rights, Law, and Art

Philippe Sands KC, a distinguished human rights barrister and author, will join the festival to discuss his latest book, 38 Londres Street: On Pinochet in England and a Nazi in Patagonia. Sands has spent his career fighting for justice in international law and human rights, and his work is particularly focused on addressing the legacies of war and violence. At the festival, Sands will explore how law, art, and literature intersect, discussing how creative works can help us understand and address the complexities of human rights and justice.

Tayari Jones: A Literary Voice for Our Times

Tayari Jones, the internationally acclaimed author of An American Marriage, will engage festival-goers with a talk about her bestselling novel, which won the Women’s Prize for Fiction in 2019. Jones’ writing explores themes of race, love, and identity, as well as the systemic forces that shape personal relationships. Her session at Charleston will offer a deep dive into the creative process behind her work, as well as the role that literature plays in examining social justice issues. Jones’ insights into writing and storytelling will resonate with readers and writers alike.

Irvine Welsh: A Literary Rebel

Irvine Welsh, the Scottish author of the iconic novel Trainspotting, will be a major draw for festival attendees. Welsh’s exploration of addiction, youth culture, and societal alienation made an indelible impact on both literature and cinema. As a leading voice in contemporary fiction, Welsh’s work resonates deeply with themes of social disillusionment and rebellion. At Charleston, Welsh will reflect on his writing journey and discuss the cultural relevance of his work in today’s society. Expect a candid, thought-provoking session from one of literature’s most controversial figures.

Accessibility and Sustainability at Charleston Festival 2026

Charleston is committed to ensuring that the Charleston Festival 2026 is accessible to everyone. Despite being set in a rural location, the festival organizers have worked hard to make the venue as accessible as possible for people with mobility challenges. Key features include:

• Wheelchair-accessible seating in both the Festival Tent and Orchard Tent.
• Shuttle buses running from Lewes train station to the festival grounds, with wheelchair access available.
• Accessible toilets located throughout the festival site, including near the main car park, cafes, and galleries.
• Assistance dogs welcome at all festival events and spaces.

In addition to accessibility, Charleston is deeply committed to sustainability. All food vendors will use compostable materials for food packaging, and visitors are encouraged to use the compost bins placed throughout the festival grounds. By prioritizing environmental responsibility, Charleston is ensuring that the festival has a positive impact on both visitors and the planet.

Food and Drink: A Feast for the Senses

At the Charleston Festival, visitors can enjoy a range of delicious food and drink options that reflect the best of local produce and sustainable eating:

• The Café will offer a selection of barista-made coffee, fresh pastries, and light lunches.
• The Hay Barn will feature a seasonal salad bar, with locally-sourced ingredients and a range of fresh, healthy options.
• The Yard will host a BBQ grill, offering a variety of meat, veggie, and vegan options.
• The Paddock will feature independent food vendors such as Specs and Bear, serving melting raclette on dishes like mac and cheese and brisket, and Bun Catering, offering a range of plant-based burgers.

Becoming a Festival Friend: Unlock Exclusive Access

For those who want to make the most of their Charleston Festival 2026 experience, the Festival Friend membership offers a range of exclusive benefits:

• Priority booking for the festival’s most popular events.
• Free year-round access to Charleston in Firle and Charleston in Lewes.
• Invitations to exclusive Friend events, where you can enjoy behind-the-scenes access to the festival’s highlights.
• Regular email updates with the latest news about the festival and upcoming events.

Membership is available through direct debit, and as a UK taxpayer, members can opt into Gift Aid, allowing Charleston to claim tax relief on the membership fee.

Conclusion: Charleston Festival 2026—An Experience Not to Be Missed

The Charleston Festival 2026 is set to be an incredible celebration of art, culture, and ideas. With a lineup featuring some of the world’s most prominent artists, writers, and performers, the festival promises to be a thought-provoking and enriching experience. Whether you’re drawn to spoken word, comedy, classical music, or literary discussions, there will be something for everyone.

Held at Charleston in Firle and Charleston in Lewes, the festival is located in one of England’s most picturesque regions, making it an ideal destination for both culture and relaxation. Join us for Charleston Festival 2026, and be part of an event that celebrates creativity, challenges conventional thinking, and inspires new ways of engaging with the world around us.

Event Locations:

• Charleston in Firle, East Sussex, UK
• Charleston in Lewes, East Sussex, UK (new cultural center)

Don’t miss the opportunity to be part of this unforgettable cultural experience—book your tickets early and secure your place at one of the most exciting festivals of the year!

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US Joins Mexico, Türkiye, Italy, Morocco, UK, India, Vietnam, Japan, Georgia to Advance Tourism, Careers and Community Resilience Through Hilton Global Foundation Over Five Million Dollar Funding

US has joined Mexico, Türkiye, Italy, Morocco, the UK, India, Vietnam, Japan, and Georgia in advancing tourism, careers, and community resilience because the Hilton Global Foundation has committed more than five million dollars to a wide-ranging global funding program designed to strengthen hospitality skills, support vulnerable communities, and drive sustainable tourism growth across multiple regions. Through its largest annual investment to date, the foundation is channeling funds into 18 nonprofit organizations worldwide, targeting workforce development, youth employment, food security, clean water access, and environmental sustainability, while positioning tourism as a powerful engine for economic stability, social inclusion, and long-term community resilience in both developed and emerging destinations.

This year’s grants focus on three critical pillars: opening doors to hospitality careers, strengthening community resilience, and championing environmental sustainability. From providing clean water and nutritious meals to building pathways for youth to thrive in tourism and hospitality, these programs are designed to create tangible, lasting change. Collectively, the initiatives will deliver over 170,000 learning and career opportunities, provide daily drinking water to more than 12,000 people, distribute over 400,000 meals to community members in need, and prevent nearly 350,000 pounds of carbon emissions.

United States: Building the Future of Hospitality

In the United States, Hilton Global Foundation funding is powering programs that connect communities with hospitality careers while fostering social empowerment. Big Brothers Big Sisters of America (BBBSA) is launching a new mentoring program under its Big Futures initiative, helping youth aged 16–25 explore hospitality careers, develop vital skills, and gain access to meaningful job opportunities. This initiative ensures that the next generation is prepared to step into tourism and hospitality roles with confidence and purpose.

The International Youth Foundation (IYF) in Mexico is advancing its JuventudES 2.0 initiative, equipping 350 young people with job-readiness training, personalized guidance, and direct connections to tourism and hospitality employers. This effort not only strengthens local economies but also fosters social inclusion, reducing barriers to meaningful employment.

In Orlando, Florida, The WASH Foundation continues its Fresh Start WASH & Wellness Mobile Shower Program, delivering dignity and hygiene services to people experiencing homelessness. HGF funding guarantees that mobile showers, hygiene kits, and wellness support reach those who need them most.

Hospitality Hub in Memphis, Tennessee, is developing Hub North, a trauma-informed campus designed to help more than 100 families annually achieve stability, independence, and access to housing, employment, and essential care.

Empowered Network is expanding economic mobility for survivors of human trafficking, offering workforce development, financial planning, and prevention programs across U.S. communities.

DC Central Kitchen in Washington, D.C., will support 165 individuals experiencing homelessness, incarceration, addiction, or trauma through Culinary Job Training classes, equipping them with skills to secure stable, living-wage hospitality jobs.

National Down Syndrome Society (NDSS) is piloting a hospitality employment program in Washington, D.C. and Atlanta, Georgia, to create nationwide pathways for individuals with Down syndrome, proving that tourism can be inclusive, empowering, and transformative.

Asia Pacific: Skills, Sustainability, and Opportunity

In Asia Pacific, Hilton Global Foundation funding is creating a new generation of tourism and hospitality leaders while addressing environmental challenges. Planet Water Foundation is installing an AquaTower filtration system at a school, delivering clean water and hygiene education to students and surrounding communities.

In Japan, Hands On Tokyo is empowering more than 95 individuals with disabilities through volunteerism, skills training, and hands-on hospitality experiences, including food truck operations and Career Day sessions connecting participants to employers.

Ocean Purpose Project in Singapore is pioneering ocean conservation through seaweed bioremediation, plastic-to-hydrogen technology, and environmental education. HGF support will launch the Beach Hub to Clean Seas initiative, diverting 10,000 pounds of waste annually while creating over 2,500 learning and career opportunities.

In Vietnam, STREETS International is expanding access to its 14-month residential hospitality program for vulnerable youth, including those who are orphaned, trafficked, or out of school, equipping participants with culinary skills, life skills, and English language training.

Tourism & Hospitality Skills Council (THSC) in India is training 1,080 young people through certified programs, offering job placement assistance and opening doors to long-term careers in hospitality.

World Wildlife Fund (WWF) Asia Pacific is advancing food security and sustainable food systems through the Circular Food Future Global Initiative, reducing waste and promoting sustainability across tourism and hospitality markets in Southeast Asia and Latin America.

Europe, Middle East, and Africa: Food, Skills, and Empowerment

In the United Kingdom, The Felix Project is rescuing surplus food and redistributing it while offering culinary apprenticeships for youth facing barriers to employment. HGF funding will expand the Commis Chef Apprenticeship Program, delivering over 400,000 meals, preventing more than 200 tons of food waste, and strengthening local tourism and hospitality capacity.

Fondation Marocaine de l’Éducation pour l’Emploi in Morocco is launching the TALENT initiative, training 4,600 youth in digital, soft, and hospitality skills, placing 330 graduates in jobs, supporting 40 entrepreneurs, engaging youth in environmental action, and benefiting over 20,000 people.

In Kenya, Mukuru Promotion Centre (MPC) is expanding vocational training to equip youth with job-ready skills and pathways to sustainable employment, fostering economic resilience in local communities.

Italy’s PizzAut is expanding its food truck initiative and renovating housing to create sustainable employment for 30 individuals with autism, promoting independence, inclusion, and public awareness while reducing reliance on institutional care.

Finally, in Türkiye, Türkiye Down Syndrome Association (TDSD) is scaling its Supported Career Program, offering hospitality training and job placement for individuals with disabilities, promoting independence and social inclusion.

Driving Global Tourism Transformation

The Hilton Global Foundation’s $5.4 million initiative demonstrates a powerful, integrated approach to sustainable tourism, combining workforce development, social empowerment, and environmental action. By creating pathways for youth, supporting underserved populations, reducing food waste, and expanding access to clean water, these programs are redefining the role of tourism as a driver of positive change.

Communities across the United States, Mexico, Türkiye, Italy, Morocco, Kenya, UK, India, Vietnam, Singapore, Japan, and Georgia are now actively shaping the future of hospitality and tourism, demonstrating that travel can be inclusive, responsible, and transformative. Each project reflects Hilton’s vision of a global tourism ecosystem that empowers people, strengthens communities, and protects the planet.

From mentorship programs in the United States to ocean conservation in Singapore, from culinary apprenticeships in the UK to youth hospitality training in Vietnam and India, Hilton’s initiatives are proving that tourism can create measurable impact while nurturing skills, fostering independence, and advancing environmental stewardship.

By connecting over 170,000 individuals to learning and career opportunities, providing 400,000 meals, ensuring access to clean water, and reducing carbon emissions, the Hilton Global Foundation is setting a new standard for purpose-driven tourism. These programs show that hospitality is more than a service—it is a catalyst for economic, social, and environmental transformation.

The US has joined Mexico, Türkiye, Italy, Morocco, the UK, India, Vietnam, Japan, and Georgia in advancing tourism, careers, and community resilience because the Hilton Global Foundation has committed over five million dollars to its largest global funding initiative to date. The investment supports hospitality skills development, youth employment, community stability, and sustainability programs, positioning tourism as a driver of inclusive growth and long-term impact.

As Hilton expands these efforts, the foundation is shaping global tourism standards, emphasizing sustainability, inclusion, and skill-building, and demonstrating how responsible hospitality can empower communities and change lives worldwide.

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Holland America Line Elevates Luxury Travel With Hands-On Philanthropy as Guests Collaborate in Blanket-Making Project Benefiting Children Across the Globe

Holland America Line has brought together travel and philanthropy once again, offering guests aboard the Volendam a chance to participate in a hands-on crocheting workshop during its 133-day Grand World Voyage. This unique initiative supports Project Linus, a nonprofit organization committed to providing handmade blankets to children who are facing illness, trauma, or other challenging circumstances.

Project Linus, inspired by the Peanuts character known for his beloved security blanket, celebrated its 30th anniversary in December 2025. Over three decades, the organization has distributed more than 10 million blankets worldwide, offering comfort and reassurance to children in need. Holland America Line has been an active partner in this mission for more than 20 years, incorporating charitable opportunities into its world cruises and allowing guests to contribute creatively to a cause with real impact.

The onboard workshop welcomes guests of all skill levels, bringing together experienced crocheters and beginners eager to learn. Participants collaborate to produce hundreds of blankets during the voyage, which are then shipped to Project Linus after the cruise concludes in Fort Lauderdale, Florida. This communal effort fosters a sense of connection among passengers while ensuring that each blanket is crafted with care and attention.

For the 2026 Grand World Voyage, nearly one million yards of yarn in more than 30 vibrant colors were available, giving guests the opportunity to create blankets in a wide variety of patterns and textures. Over the past three voyages, this initiative has resulted in approximately 1,600 blankets, reflecting both the popularity of the workshop and the ongoing dedication of Holland America Line guests to making a difference.

Crew members also contribute whenever possible, lending additional support and enthusiasm to the project. Their involvement reinforces the spirit of teamwork and shared purpose that underpins the initiative. Once completed, all blankets are carefully packed and sent to Project Linus, providing children across the globe with warmth, comfort, and a tangible reminder of generosity and care.

The Volendam workshop is part of a broader commitment by Holland America Line to integrate meaningful experiences into luxury travel. Beyond sightseeing and fine dining, passengers can engage in educational, cultural, and charitable activities that allow them to connect with communities and causes worldwide. The blanket-making program is a striking example of how leisure and social responsibility can intersect, turning a cruise into an opportunity for purposeful impact.

The initiative also encourages creativity and personal growth among participants. Guests develop new crafting skills, collaborate with fellow travelers, and experience the satisfaction of seeing their work directly benefit children in need. Every stitch in each blanket carries the effort and care of those aboard, transforming ordinary yarn into a symbol of compassion and community.

By partnering with Project Linus, Holland America Line demonstrates how cruise lines can support meaningful social causes while enhancing the travel experience. This approach highlights the evolving role of the industry in promoting responsible, socially aware travel, showing that luxury journeys can leave lasting impressions not only on passengers but also on communities around the world.

As the Volendam sails toward its final ports of call, hundreds of blankets continue to take shape, each representing the commitment of passengers and crew to a collective act of kindness. Upon completion, these blankets will reach children who will benefit from warmth and comfort, reflecting the transformative power of creativity, collaboration, and global generosity.

Holland America Line’s Grand World Voyage crochet initiative exemplifies how meaningful action can be seamlessly woven into travel. By combining luxury with purpose, the program offers a unique experience where guests enjoy the pleasures of cruising while making a tangible difference in children’s lives, proving that travel can inspire both joy and compassion simultaneously.

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Viking Sky and Leading Cruise Ships Demonstrate Commitment to Sustainable Operations and Reduced Carbon Footprint at Port of Dover 2026 Awards

The Port of Dover has honored the Viking Sky with the 2026 Safety and Environment Awareness (SEA) Award, recognizing the cruise ship’s outstanding commitment to sustainability and operational excellence while docked at one of the UK’s busiest maritime hubs. This recognition underlines the growing emphasis on eco-conscious practices and safe operations in the global cruise industry.

Alongside the Viking Sky, the Viking Saturn and Fred. Olsen’s Borealis also achieved top rankings in the ninth annual SEA Award program. Ships are evaluated on a range of operational and environmental criteria, including waste management efficiency, recycling performance relative to category 1 waste, CO2 emissions per nautical mile, and adherence to rigorous safety standards. The program provides a framework for cruise operators to benchmark performance, identify areas for improvement, and showcase measurable achievements in sustainability.

The SEA Award is a key component of the Port of Dover’s strategy to reach carbon net zero, aligning with the UK’s broader objective of net zero shipping by 2050. As one of the world’s busiest shipping corridors, the port plays a pivotal role in encouraging environmentally responsible practices across the maritime sector. By setting clear standards and awarding top performers, the initiative motivates cruise lines to integrate sustainable operations into their everyday practices.

A dedicated port team works closely with ships while in dock, providing guidance on optimizing operations, reducing waste, and improving energy efficiency. This hands-on approach ensures that environmental best practices are implemented effectively, from recycling programs and fuel management to safety protocols that minimize operational risks. The collaborative effort between port staff and ship operators ensures that sustainability measures are practical, measurable, and impactful.

The SEA Award emphasizes the link between operational safety and environmental stewardship. Ships that maintain strict safety procedures not only protect passengers and crew but also prevent incidents that could negatively affect the environment. This dual focus encourages cruise operators to adopt comprehensive strategies that balance ecological responsibility with safe, efficient port operations.

Beyond individual achievements, the SEA Award program demonstrates the influence ports can have on shaping industry-wide standards. By recognizing and rewarding ships that excel in sustainability, the initiative inspires others to adopt innovative approaches to reduce emissions, enhance recycling, and improve resource management. This ripple effect helps raise the overall environmental performance of the cruise sector while supporting global climate goals.

The 2026 awards highlight the growing momentum within the maritime industry to adopt greener operations. Ports and ships are increasingly collaborating to minimize environmental impact, implement energy-saving technologies, and optimize logistics. Such programs not only benefit the environment but also reinforce operational efficiency, cost-effectiveness, and passenger satisfaction.

Looking forward, the Port of Dover plans to expand the SEA Award program, introducing new evaluation metrics and continuing to drive awareness of sustainable shipping practices. The initiative shows that even in high-traffic ports, practical interventions can significantly reduce environmental footprints while maintaining high operational standards.

The Viking Sky, Viking Saturn, and Fred. Olsen’s Borealis exemplify how cruise operators can lead by example, demonstrating that sustainability and efficiency can go hand in hand. Their achievements reinforce the message that environmentally responsible cruising is both feasible and essential for the future of the industry. By embracing innovative strategies and collaborating with ports, ships can significantly reduce emissions, improve waste management, and contribute to healthier oceans.

The SEA Award program cements the Port of Dover’s position as a leader in sustainable maritime operations. By rewarding excellence, sharing expertise, and fostering collaboration, the initiative drives meaningful change across the cruise industry. The 2026 awards highlight the potential for ports and ships to work together toward a greener, safer, and more sustainable maritime future.

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Holland America Line and Seabourn Align Guest Experience and Product Development Under Expanded Executive Oversight to Deliver Seamless Luxury Journeys

Holland America Line and Seabourn have announced a significant strategic move as the President of Seabourn takes on expanded responsibilities overseeing Guest Experience and Product Development (GEPD) for both brands. The enhanced role begins immediately at Seabourn, with oversight of Holland America Line set to commence in the coming months. This expansion reflects the companies’ ongoing commitment to innovation, operational excellence, and exceptional luxury cruising experiences.

With more than three decades of experience in luxury hospitality, cruise operations, and culinary management, the dual-role leadership brings a wealth of knowledge to both brands. Previous leadership experience at leading cruise lines and luxury hotel groups equips the executive with a deep understanding of the elements that create memorable guest experiences. This expertise will be applied to strengthen operational alignment while preserving the unique culture and identity of each fleet.

The transition coincides with the planned retirement of the current Senior Vice President of Guest Experience and Product Development, who has spent a career focused on redefining service standards, onboard dining, and entertainment programming. The retirement ensures a smooth leadership handover while providing an opportunity to introduce new perspectives in guest experience and product innovation across both brands.

In this dual leadership capacity, oversight will include all aspects of guest experience, including service quality, accommodations, culinary and beverage programs, onboard entertainment, and enrichment activities. The role emphasizes integrating best practices across both fleets while retaining the distinctive experiences that make each brand appealing to luxury travelers. Guests can expect consistent excellence in service, innovative dining, and memorable experiences at every stage of their journey.

Alongside the expanded responsibilities, a Senior Vice President has been promoted to oversee Food, Beverage, and Rooms Divisions for both Holland America Line and Seabourn. This position will play a pivotal role in maintaining and enhancing culinary programs, operational efficiency, and guest satisfaction, supporting a broader strategy to elevate onboard offerings and streamline operations across the brands.

The outgoing Senior Vice President will continue to support the transition over the next few months and remain involved in ship refurbishment projects as a consultant. This arrangement ensures continuity in both operational and product initiatives, allowing both fleets to maintain their high standards of service while implementing new strategies to enhance the guest experience.

The dual leadership approach also enables greater operational synergy and the sharing of innovative practices across both brands. Aligning strategies for product development and guest experience ensures that each fleet benefits from streamlined processes, enhanced efficiency, and innovative solutions while retaining its unique brand identity. This integration emphasizes collaboration without compromising the individuality of each cruising experience.

The leadership focus will extend beyond operational oversight to include the expansion of enrichment programs, enhancements in onboard entertainment, and the evolution of culinary offerings. These initiatives are designed to meet the expectations of modern luxury travelers and ensure that both brands continue to set benchmarks for excellence in the cruise industry. The approach underscores a commitment to innovation while delivering consistently high-quality guest experiences.

This leadership transition represents a forward-looking vision to strengthen both brands’ positions in the luxury cruise market. By combining strategic oversight, operational expertise, and a focus on guest experience, the dual role ensures Holland America Line and Seabourn continue to deliver exceptional service, engaging entertainment, and culinary excellence. The integration of these responsibilities reinforces the companies’ dedication to maintaining their reputations as leaders in the luxury cruise sector.

In conclusion, the expanded leadership structure marks a defining step in elevating guest experience and operational excellence across both brands. By focusing on innovation, strategic alignment, and world-class service, the dual leadership approach ensures that guests enjoy distinctive, memorable journeys while solidifying both Holland America Line and Seabourn as premier choices for luxury cruising worldwide.

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Maui Becomes the Ultimate Destination for Country Music Lovers as Nashville Nights Returns with Live Performances, Sunset Views and Gourmet Offerings

Maui is set to become the ultimate destination for country music enthusiasts as Nashville Nights returns to Hyatt Regency Maui Resort and Spa. This celebrated songwriter series brings live performances from top country artists to an open-air stage overlooking Ka’anapali Beach, offering guests an unforgettable combination of music, sunset views, and Southern-inspired gourmet offerings. Running monthly from April through September, the series invites both visitors and locals to immerse themselves in the storytelling traditions of Music City while enjoying the breathtaking beauty of Hawaii’s oceanfront.

Taking place monthly from April through September, Nashville Nights transforms the Halona Kai Lawn into a vibrant, open-air stage where the rhythms of Nashville meet the beauty of Ka’anapali Beach. Each evening invites attendees to enjoy intimate performances alongside Southern-inspired cuisine and beverages, creating a relaxed yet lively ambiance for music lovers of all ages.

This year’s lineup features a diverse array of performers, blending chart-topping artists, seasoned songwriters, and emerging voices. Each act brings its own unique style, ensuring every concert offers a fresh and memorable experience. The series has quickly become a signature element of the resort’s entertainment calendar, appealing to both visitors and the local Maui community.

The season kicks off in April with an acclaimed songwriter and solo artist whose career spans multiple hit singles and albums. Known for heartfelt lyrics and compelling melodies, the performer continues to shape modern country music while honoring Nashville’s storytelling traditions.

May brings a rising star whose national recognition began on a major television music competition. With several albums and EPs under their belt, the artist has performed at renowned venues across the country and toured extensively, delivering performances that blend strong vocals with evocative storytelling.

June features a celebrated country duo, recognized for their harmonious vocals and chart-topping hits. Their music combines contemporary country sensibilities with timeless storytelling, making every live performance an emotional and engaging experience.

July showcases a leading country band known for multiple #1 singles and memorable live shows. Their performances combine energy, precision, and melodic storytelling, providing audiences with an unforgettable evening filled with both familiar hits and fan-favorite tunes.

August highlights a multi-talented performer who brings a unique mix of music and performance art to the series. With a recent debut album that blends cinematic storytelling with modern country sounds, this artist offers a show that captivates the audience both sonically and visually.

The season concludes in September with a returning performer whose previous appearance sold out. Known for platinum singles and consistent chart success, this artist promises a celebratory finale to the season, delivering both high-energy songs and intimate storytelling moments.

Nashville Nights is designed to immerse guests in the art of country music while showcasing Maui’s natural beauty. The open-air venue allows attendees to enjoy gentle ocean breezes and scenic sunsets, complementing performances that range from soulful ballads to upbeat anthems. Southern-inspired food and drinks available on-site enhance the experience, offering a full evening of sensory enjoyment.

Open to both resort guests and local residents, Nashville Nights has become a cornerstone of Hyatt Regency Maui Resort and Spa’s live entertainment offerings. The series celebrates the essence of country music while providing a rare opportunity to enjoy world-class performances in a stunning beachfront setting. Tickets and additional details for individual events will be announced on the resort’s website, giving attendees the chance to plan for an unforgettable series of evenings.

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Six Senses Kanuhura Sets a Bold New Culinary Course, Global Food Leadership and the Revival of Its Private Castaway Island Redefine the Maldivian Dining Experience

Six Senses Kanuhura is reshaping its culinary landscape with a renewed commitment to mindful gastronomy and immersive island living. The Maldivian resort has unveiled a strengthened food and beverage vision through the appointment of Anne-Gaëlle Soobaya as Director of Food and Beverage and Kevin Fawkes as Executive Chef, alongside the revival of Drift, its exclusive castaway island restaurant on the private isle of Jehunuhura.

This strategic evolution reflects a deeper intention to align luxury dining with nature, craftsmanship, and emotional connection. At Kanuhura, food is no longer viewed as a standalone offering but as a sensory journey that mirrors the pace, beauty, and simplicity of island life.

Guiding this transformation is Anne-Gaëlle Soobaya, whose career in global luxury hospitality blends classical culinary foundations with operational leadership. Educated at Ferrandi Paris, she began her professional path within renowned European hotel kitchens before expanding into senior management roles across international destinations. Her experience spans landmark properties in France, the United States, and Morocco, where she developed dining strategies that balanced creativity with commercial precision.

At Six Senses Kanuhura, Soobaya oversees the resort’s entire culinary ecosystem, shaping concepts that feel organic to their surroundings while remaining emotionally engaging for guests. Her leadership philosophy places strong emphasis on collaboration, mentorship, and authenticity, encouraging teams to create dining experiences that feel natural rather than staged. Under her direction, menus, service styles, and guest interactions are designed to tell a story rooted in place, season, and intention.

Working alongside her is Executive Chef Kevin Fawkes, a globally respected culinary figure whose career spans more than three decades and multiple continents. His professional journey has taken him through kitchens in Southeast Asia, the Indian Ocean, Europe, the Middle East, and the Caribbean, exposing him to diverse culinary traditions and sourcing philosophies that now inform his produce-driven approach.

Chef Fawkes is widely known for his role in advancing sustainable cuisine within luxury hospitality. His leadership with Soneva helped shape ingredient-led dining programs that emphasized artisanal production, minimal processing, and responsible sourcing long before such practices became industry norms. His close association with Six Senses has further strengthened this ethos, contributing to culinary frameworks that prioritize wellness, transparency, and respect for nature. Earlier chapters of his career include time spent in some of the world’s most influential kitchens, experiences that refined his technique while reinforcing his belief in simplicity and restraint.

At Kanuhura, Chef Fawkes is tasked with deepening the “Eat With Six Senses” philosophy, transforming everyday meals into meaningful experiences. His menus celebrate seasonality, local produce, and island-inspired flavors, using straightforward cooking methods that allow ingredients to express their natural character. Beyond the plate, he aims to engage guests through interactive moments that highlight provenance, sustainability, and the human stories behind the food.

The renewed culinary direction is brought vividly to life through the reopening of Drift, Six Senses Kanuhura’s most distinctive dining venue. Located on the unspoiled island of Jehunuhura, a short boat journey from the main resort, Drift offers a rare sense of solitude. The island is reserved exclusively for this experience, making it one of the most singular dining concepts in the Maldives.

Following its redesign, Drift has been subtly enhanced to elevate comfort while preserving its raw, untouched charm. Thoughtfully placed shaded structures and intimate lounging areas are woven into the island’s natural contours, offering guests quiet spaces to relax between swims, conversations, and long, leisurely meals. The environment encourages a slow rhythm, where time feels unmeasured and unhurried.

The menu at Drift mirrors this philosophy, focusing on freshly caught seafood, open-fire grilling, island-style barbecue, and locally sourced ingredients prepared with honesty and care. The emphasis is on flavor rather than formality, inviting guests to enjoy food in its most elemental expression. Designed as an all-day escape, Drift allows visitors to disconnect from routine and reconnect with nature through simple pleasures.

Together, the arrival of new culinary leadership and the revitalized Drift experience underline Six Senses Kanuhura’s evolving definition of luxury. By weaving together exceptional food, environmental sensitivity, and genuine human connection, the resort continues to craft experiences that feel both refined and deeply rooted in the Maldivian way of life.

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Costa Serena Set to Make Waves as Floating Village for 2026 Aichi-Nagoya Asian Games Athletes

As the 2026 Aichi-Nagoya Asian Games approaches, the Costa Serena is set to make history by serving as a floating athlete village, offering a unique and innovative accommodation solution for thousands of athletes. Docked at Nagoya Port, this luxurious cruise ship will provide athletes with unparalleled comfort and convenience, setting a new standard for large-scale sporting events. With its modern amenities and prime location, Costa Serena will redefine how athletes experience global competitions, making it a key highlight of the upcoming Asian Games.

Rather than constructing a permanent athlete village, which can be both costly and time-consuming, the organizing committee opted for a more flexible and innovative solution. By chartering the Costa Serena, the committee can provide top-tier accommodation for athletes while keeping costs down. This deal, valued at 4.5 billion yen (approximately $30 million), was finalized with the official tourism partner in Nagoya, who facilitated the agreement for the chartered cruise ship.

A First for the Asian Games

The use of a cruise ship as an athlete’s village is a groundbreaking step for the Asian Games. Traditionally, major sporting events like the Asian Games have relied on large, purpose-built villages to house athletes, coaches, and officials. These villages typically require considerable investment in infrastructure and long-term maintenance. However, by using Costa Serena, the organizing committee is introducing an innovative, cost-effective alternative.

The Costa Serena will accommodate approximately 4,000 athletes and other event personnel, while additional guests will be housed in nearby hotels and temporary facilities. The idea of using a cruise ship to host athletes is not entirely new—it has been successfully implemented in other events like the 2019 Napoli Summer Universiade in Italy. There, two cruise ships—Costa Victoria and MSC Lirica—served as homes for thousands of delegates. The success of these previous initiatives inspired the decision to charter Costa Serena for the Aichi-Nagoya games.

This floating village will provide a convenient and efficient housing option for athletes, particularly given the ship’s strategic location at Nagoya Port. The proximity to event venues, transportation hubs, and local attractions will make it easy for athletes to travel to and from the competition sites.

The Benefits of a Floating Village

The decision to house athletes aboard a cruise ship offers several key benefits. First and foremost, it significantly reduces the financial burden of building and maintaining a traditional athlete’s village. Constructing a new housing complex requires a large upfront investment and long-term upkeep. By using a cruise ship, the organizing committee avoids these costs while still providing high-quality accommodation.

The Costa Serena offers a wide range of modern amenities, ensuring that athletes will have everything they need during their stay. The ship features spacious cabins, multiple dining options, entertainment facilities, and recreational areas, providing athletes with a comfortable and relaxing environment. Athletes will have access to fitness centers, lounges, and social spaces where they can unwind after training or competitions. This unique living experience is designed to offer both practicality and comfort, making it a perfect fit for an event of this scale.

Moreover, the cruise ship model offers greater flexibility than traditional housing options. Costa Serena is a self-contained unit that can house thousands of people without the need for extensive infrastructure development. It provides a secure, efficient, and cost-effective accommodation solution that can be easily adapted for future events.

Refurbished and Ready for the Event

Costa Serena, which was built in 2007, has undergone a major refurbishment in late 2025, ensuring that it meets the standards required for hosting athletes at a world-class event. The upgrades included renovations to the ship’s public spaces, dining areas, cabins, and recreational facilities. This refurbishment has brought the vessel up to date, providing a modern and comfortable living space for all those onboard.

With its new look, Costa Serena will not only serve as a practical accommodation option but also offer a high level of comfort and luxury to the athletes. The ship will act as both a residence and a community space, allowing athletes to connect with one another while enjoying the amenities that the ship offers. From the upgraded dining options to the enhanced leisure facilities, Costa Serena will be more than just a place to sleep—it will be a space for relaxation, collaboration, and rejuvenation.

After the games, Costa Serena will continue its regular operations, repositioning for a 65-day cruise to Argentina. This smooth transition illustrates the ship’s versatility and its capacity to serve both event-related functions and its regular cruise duties, ensuring that it continues to operate at a high level even after its time at the Asian Games.

Setting a New Precedent for Future Events

The use of Costa Serena for the 2026 Asian Games is likely to set a new standard for future international sporting events. As global events continue to grow in size and scope, the demand for innovative solutions to athlete accommodation will increase. By using a cruise ship, event organizers can provide high-quality housing at a fraction of the cost of traditional athlete villages, all while reducing environmental impact and utilizing existing infrastructure.

Costa Serena’s success in 2026 could encourage other major events—such as the Olympics, World Cup, or other international sporting competitions—to consider using cruise ships as floating athlete villages. This model could provide a flexible, sustainable, and cost-effective alternative to traditional accommodations, offering a unique experience for athletes and officials alike.

The ability to house athletes on a self-contained vessel offers advantages in terms of logistics, security, and space management. Cruise ships also provide enhanced security measures, as they are fully controlled environments, offering peace of mind to organizers and participants alike.

Nagoya’s Growing Role in International Events

Nagoya, known for its rich history and thriving economy, is quickly becoming a key city for international events. The decision to dock Costa Serena at Nagoya Port underscores the city’s growing role as a host city for major sporting events. This innovative solution will showcase Nagoya’s capabilities in managing large-scale events, as well as its potential as a tourism hub.

By choosing Nagoya as the venue for this pioneering approach to athlete accommodation, the city will likely see a significant boost in tourism, with increased visits from international attendees, athletes, and media. The use of Costa Serena will also help highlight Nagoya’s infrastructure and strategic location, which will benefit the city’s tourism sector long after the games are over.

Conclusion

The chartering of Costa Serena as a floating athlete village for the 2026 Aichi-Nagoya Asian Games and Asian Para Games is a groundbreaking decision that marks a new era in global event management. By using a cruise ship rather than building a traditional athlete’s village, the organizing committee has found a cost-effective, flexible, and environmentally sustainable solution that will provide athletes with a comfortable and secure place to stay.

As this model gains recognition, it could change the way future international events approach athlete accommodation. The success of Costa Serena in 2026 will set a new standard for sporting events worldwide, demonstrating that innovative solutions can lead to more efficient, cost-effective, and sustainable outcomes.

With its newly renovated features and the unique experience it will offer, Costa Serena is poised to become an iconic part of the 2026 Aichi-Nagoya Asian Games, helping shape the future of how athletes are housed at major international competitions.

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Skylon Sets a New Standard for Premium Accommodation with the First COBNB+ Development in Malaysia

Skylon has set a new benchmark for premium accommodation in Malaysia as the first property to debut under the COBNB+ hospitality partnership. Located in the heart of Kuala Lumpur’s vibrant Bukit Bintang district, this innovative development blends the comforts of luxury residential living with the high-quality service and operational standards typically found in boutique hotels. By combining spacious, thoughtfully designed residences with hotel-grade amenities, Skylon introduces a refined living experience that caters to both short-term visitors and long-term residents, redefining the concept of serviced living in Southeast Asia.

COBNB+: A Premium Evolution of Serviced Living

COBNB+ represents a significant evolution in the world of serviced living. As the pinnacle of COBNB’s portfolio, this premium brand combines the comforts of residential spaces with the service excellence and operational standards typical of upscale boutique hotels. The focus is on providing guests with a tailored, seamless living experience that caters to both short stays and long-term needs, allowing guests to enjoy the best of both worlds—luxury residential features paired with hotel-grade services and amenities.

With its introduction at Skylon, COBNB+ sets the stage for a new type of accommodation, where service, quality, and technology converge to provide an unparalleled guest experience. Every facet of the guest experience has been carefully crafted to provide both comfort and efficiency. From the curated interior designs that reflect a sophisticated and modern aesthetic to state-of-the-art technology that simplifies guest interactions, COBNB+ offers a refined and seamless environment designed for those seeking both convenience and luxury.

Skylon: The Benchmark for Premium Managed Residences

Skylon’s role as the debut property for COBNB+ in Malaysia underscores its significance as a game-changer in the serviced living market. The development is more than just a luxury residence; it is a visionary project that combines high-end living spaces with top-tier hospitality services, catering to both short-term visitors and those seeking extended stays. By merging the comfort of home with the services of a boutique hotel, Skylon is redefining what it means to live in a serviced residence.

What sets Skylon apart is its ability to combine modern, stylish living spaces with the operational excellence that COBNB+ represents. The development’s prime location in Bukit Bintang places it in the heart of Kuala Lumpur’s most dynamic and vibrant area, offering residents easy access to world-class shopping, dining, and entertainment options. Whether it’s for a week-long business trip or a year-long stay, Skylon provides a luxurious and convenient living environment that caters to the diverse needs of both international travelers and local residents alike.

A Partnership with L’Occitane en Provence for Enhanced Luxury

One of the standout features of COBNB+ at Skylon is its collaboration with the world-renowned luxury brand L’Occitane en Provence. This exclusive partnership ensures that every residence in Skylon is equipped with the finest amenities, enhancing the guest experience with premium bath and skincare products from L’Occitane. Known for its luxurious, responsibly sourced products, L’Occitane en Provence brings an added layer of comfort and sophistication to the serviced residences, aligning perfectly with the COBNB+ commitment to providing the highest level of luxury.

The presence of L’Occitane en Provence in every room adds a sensory dimension to the guest experience. Guests will be able to indulge in high-quality products that are sustainably sourced and crafted from natural ingredients, elevating their everyday routines. This partnership is a clear example of how COBNB+ goes above and beyond to offer a truly luxurious experience, ensuring that every detail—whether it’s the furnishings, the service, or the amenities—contributes to a memorable and indulgent stay.

A Strategic Vision for Future Expansion

The launch of COBNB+ at Skylon is just the beginning. This is the first step in COBNB’s broader strategy to establish a premium hospitality platform that will redefine the concept of serviced living across major urban centers. With Skylon as its flagship property, COBNB+ plans to expand into other cities in Southeast Asia and beyond, bringing its high standards of luxury, service, and technology-enabled guest experiences to even more locations.

The success of Skylon will serve as a blueprint for future COBNB+ developments, with a focus on delivering superior quality, consistency, and experience at every property. The growing demand for flexible, premium accommodations that combine the comforts of home with hotel-like amenities presents a significant opportunity for COBNB+, and Skylon is just the first of many properties designed to meet this demand. As the brand expands, it will continue to offer a sophisticated alternative to traditional serviced residences and short-term rentals.

Setting New Standards for the Hospitality Industry

Skylon’s integration into COBNB+ sets a new precedent in Malaysia’s hospitality landscape. The focus on operational excellence, luxury service, and consistent guest experiences makes COBNB+ a standout choice for both business and leisure travelers. As more and more people look for accommodations that offer a seamless blend of luxury, convenience, and flexibility, COBNB+ is perfectly positioned to lead the charge in redefining serviced living.

In an era where consumers increasingly demand high-quality service, personalized experiences, and flexibility, COBNB+ offers a modern solution that meets these needs. Whether it’s for a short stay or an extended period, guests can expect the same level of premium service and operational consistency that they would expect from a top-tier boutique hotel.

Conclusion

Skylon’s debut as the first COBNB+ property in Malaysia marks the start of a new chapter in serviced living. By combining the luxury of premium residences with the exceptional service and hospitality of a boutique hotel, COBNB+ is setting a new standard for the industry. With its focus on luxury, comfort, and service excellence, COBNB+ offers a unique and elevated living experience that caters to both short-term and long-term guests.

As COBNB+ continues to expand its presence across Southeast Asia and beyond, Skylon will remain the flagship property, providing a reference for what is possible when residential living meets the highest standards of hospitality. With its emphasis on quality, consistency, and luxury, COBNB+ is redefining the future of serviced residences and short-term accommodations, offering a vision of hospitality that is as sophisticated as it is seamless.

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Bangkok Celebrates Lunar New Year in Style with ICONSIAM’s Dazzling Fusion of Tradition and Innovation

In February 2026, Bangkok will be at the heart of one of the most spectacular Chinese New Year celebrations in Asia, as ICONSIAM prepares to offer an extraordinary cultural experience. From February 12 to 17, ICONSIAM will host an immersive event combining Thai and Chinese cultural traditions, modern technology, and festive retail experiences to create an unforgettable celebration. With a focus on both local and international tourism, this initiative seeks to position Bangkok as a leading destination for Lunar New Year festivities, attracting travelers from around the world, particularly from China and Southeast Asia.

ICONSIAM, one of Bangkok’s most iconic landmarks, is set to transform into a vibrant cultural hub. The event will showcase a dynamic fusion of ancient customs, cutting-edge digital technology, and retail activations, reflecting the growing demand for culturally rich and immersive festive experiences. As Thailand’s tourism strategy aims to welcome millions of visitors during the Lunar New Year period, ICONSIAM is playing a pivotal role in boosting both tourism and consumer spending in the city.

A Riverside Cultural Celebration in the Heart of Bangkok

The celebrations will be anchored along the majestic Chao Phraya River, a location symbolic of prosperity and cultural significance in both Thai and Chinese traditions. Known as the “Dragon’s Belly,” the river will serve as a perfect setting for the event, which symbolizes luck, fortune, and new beginnings. ICONSIAM aims to blend Bangkok’s rich cultural heritage with the festive spirit of Chinese New Year, creating an atmosphere where traditional customs seamlessly coexist with modern innovations.

One of the main highlights of the festival will be the enshrinement of a sacred statue of Guan Yu, a revered Chinese deity known for embodying the values of loyalty, righteousness, and bravery. For the first time in Thailand, five sacred manifestations of Guan Yu will be displayed at ICONSIAM, offering visitors a chance to pay homage to this ancient symbol of virtue. This shrine will serve as the centerpiece of the festival, providing both spiritual significance and a cultural touchstone for the event.

Interactive and Immersive Experiences for All Ages

True to ICONSIAM’s vision of merging tradition with innovation, the 2026 Chinese New Year celebrations will feature several immersive and interactive experiences that incorporate digital technologies. One of the key attractions is the Interactive Blessing Pavilion, where visitors can engage with the “Eight Auspicious Horses” from Chinese mythology. These mythical creatures will come to life through augmented reality, allowing visitors to learn about their cultural significance in an engaging, hands-on way.

The celebration will also include the Auspicious Guan Yu Shrine, where attendees can learn about the sacred statues through multimedia presentations and digital storytelling. This integration of culture and technology will ensure that both younger and older generations can connect with the rich history of Chinese New Year traditions in a way that resonates with today’s tech-savvy audiences.

Cultural Performances and Visual Spectacles

No Chinese New Year celebration is complete without spectacular performances, and ICONSIAM’s event will offer a stunning mix of traditional and modern entertainment. Among the most eagerly awaited highlights will be the Long Ma (Dragon Horse) procession, a 32-meter-long mythical creature that symbolizes progress and success. This procession will be accompanied by a mesmerizing dragon-horse dance performance by Thailand’s T-POP group, BUS (Because of You I Shine), blending traditional Chinese culture with modern pop influences.

A riverside cultural spectacle will also be hosted, with performances led by prominent artists and cultural icons, showcasing the best of Chinese performing arts and traditions. Additionally, a dazzling light, water, and sound show will take place along the Chao Phraya River. The Chao Phraya River Dragon Multimedia Water Feature, described as the longest multimedia fountain display in Southeast Asia, will provide an enchanting visual experience, synchronizing water jets, lights, and sound in a captivating celebration of Chinese New Year.

Boosting Tourism and Retail in Bangkok

The ICONSIAM Chinese New Year celebration is more than just a cultural event; it is also a key driver for tourism and retail in Bangkok. With the goal of attracting 6.7 million visitors from China in 2026, ICONSIAM’s initiative is strategically aligned with Thailand’s broader tourism goals. By creating a world-class cultural event that draws both local and international audiences, ICONSIAM aims to boost tourism numbers during this peak travel period.

Retail activation plays a major role in the festival’s success, as ICONSIAM anticipates a 10% increase in footfall and consumer spending. The Lucky Angpao Mega Campaign will further incentivize visitors to shop and engage with retail offerings, with over 8,300 prizes available throughout the event. This promotion will attract shoppers to explore the wide range of stores at ICONSIAM, contributing to a significant rise in retail sales during the Chinese New Year period.

A Festival for All Ages and Interests

ICONSIAM’s Chinese New Year celebration is designed to cater to a diverse audience, from families with children to international tourists and local visitors. The integration of cultural performances, digital experiences, retail promotions, and festive activities ensures that there is something for everyone to enjoy. Whether it’s visiting the Guan Yu Shrine, watching the dragon-horse procession, or enjoying the multimedia water feature, visitors will have plenty of opportunities to engage with the event in meaningful and exciting ways.

Reinforcing Thailand’s Global Position as a Festive Destination

ICONSIAM’s 2026 Chinese New Year celebrations are a key part of Thailand’s strategy to elevate its profile as a premier global destination for festive tourism. By creating an event that celebrates the best of both Chinese and Thai cultures, ICONSIAM is positioning Bangkok as a must-visit city for travelers during the Lunar New Year period. The event will not only boost tourism numbers but also strengthen the cultural ties between Thailand and China, reinforcing Bangkok’s role as a hub for global cultural exchange.

Conclusion: A Vision for the Future of Bangkok’s Tourism and Culture

ICONSIAM’s Chinese New Year festival is set to be a landmark event, showcasing the city’s cultural heritage while embracing modern technology and retail activation. With its innovative combination of cultural immersion, interactive experiences, and retail incentives, the celebration promises to attract millions of visitors to Bangkok in 2026 and beyond. As Thailand continues to strengthen its position as a leading global destination, events like these help cement its place on the world stage, offering visitors from around the world an unforgettable cultural experience.

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Timor-Leste Unveils Bold Vision for Sustainable Tourism Growth, Focusing on High-Value Experiences and Community Empowerment within the ASEAN Framework

Timor-Leste is embarking on an exciting journey of tourism growth, aiming to solidify its place as a sustainable and high-value destination in Southeast Asia. As the country becomes fully integrated into the ASEAN community, it is strategically focusing on tourism development that aligns with regional standards while preserving its unique cultural and natural resources. With sustainability as the core of its development plan, Timor-Leste is positioning itself as a destination that balances eco-tourism, cultural authenticity, and community benefits, with an emphasis on quality over quantity.

A Forward-Looking Vision for Tourism

In line with its long-term strategy for economic diversification, Timor-Leste’s tourism sector is being shaped to be a key contributor to the country’s growth. Unlike its regional counterparts that focus on mass tourism, Timor-Leste’s goal is to attract high-value, eco-conscious tourists. The government’s ambitious yet balanced target is to welcome around 200,000 visitors annually by 2030, a figure that reflects a mindful approach to tourism that preserves resources and local heritage.

The country’s tourism strategy places a strong emphasis on sustainable, quality-driven growth, targeting authentic cultural experiences, nature-based tourism, and community engagement. In doing so, the government is also committed to diversifying its economy, moving away from a reliance on oil and gas revenues. By focusing on eco-tourism, Timor-Leste aims to provide visitors with unique, meaningful travel experiences, all while benefiting local communities through direct economic contributions such as employment, skill development, and entrepreneurship.

Leveraging Natural and Cultural Treasures

Timor-Leste’s allure as a travel destination lies in its exceptional natural beauty and vibrant cultural heritage. Nestled within the Coral Triangle, the country boasts one of the world’s most biodiverse marine environments, home to over 1,000 fish species and more than 400 types of coral. The country’s underwater world is a haven for divers and snorkelers, with Atauro Island emerging as a highlight. Known for its incredible marine biodiversity, the island has earned international recognition as one of the world’s most biodiverse marine conservation areas.

On land, the country offers an array of ecosystems, ranging from pristine beaches to lush forests and towering mountains. Mount Ramelau, the highest peak in Timor-Leste at 2,943 meters, presents trekkers with a challenging ascent and panoramic views of the surrounding landscape. The Nino Konis Santana National Park is another natural jewel, offering opportunities for wildlife spotting and immersive hikes. The richness of the flora and fauna across the country makes Timor-Leste a prime destination for eco-tourism.

Culturally, the country is a fascinating mix of indigenous traditions and colonial influences. Timor-Leste’s cultural identity is deeply rooted in indigenous practices, intertwined with elements of Portuguese and Catholic heritage. Visitors can experience this rich cultural tapestry through local festivals, art, and architecture. Timor Hybrid coffee, an organic agricultural product, is also gaining recognition globally for its high quality, providing another unique offering to tourists seeking authentic local products.

Infrastructure Investment to Propel Growth

Timor-Leste’s government is keen on ensuring that the infrastructure supporting its tourism growth is well-planned and sustainable. A key initiative is the expansion of Dili International Airport, supported by a USD 300 million investment. The airport’s runway is being extended to 3,000 meters, which will allow it to accommodate between 400,000 and one million passengers annually by 2028. This expansion will significantly improve the country’s connectivity with regional hubs, including Bali, Singapore, Kuala Lumpur, and other potential future routes to cities such as Manila and Melbourne.

Cruise tourism is also seen as a key growth area. Dili’s proximity to key cultural and historical attractions makes it a perfect stop for cruise ships, particularly those traveling from Australia. Furthermore, the development of an International Convention Center, slated to open in 2028, will position Timor-Leste as a MICE destination, catering to the growing demand for business tourism.

A Commitment to Sustainability

Sustainability is a driving force behind Timor-Leste’s tourism development. The government is finalizing a Blue Economic Policy, which aims to strike a balance between marine conservation and the livelihoods of local communities. By integrating sustainable practices into tourism development, the country is ensuring that its natural environment remains protected for future generations.

This focus on sustainability extends to the country’s environmental regulations, which include strict requirements for coastal development. Tourism projects near beaches and marine environments must meet stringent criteria, including effective sewage treatment systems and adherence to eco-friendly building practices.

In addition to safeguarding marine and coastal ecosystems, the government is enhancing its legal framework to protect biodiversity and cultural heritage. These measures will ensure that Timor-Leste’s natural and cultural treasures are preserved while still enabling responsible tourism growth. The government is also offering fiscal incentives for tourism investments, such as tax holidays and guarantees for profit repatriation. These incentives are aimed at attracting sustainable, long-term investments that align with Timor-Leste’s vision for eco-friendly tourism.

Overcoming Challenges in Capacity Building

As an emerging tourism destination, Timor-Leste faces several challenges. One of the key issues is building its capacity to handle increasing numbers of visitors while maintaining high service standards. The country’s tourism sector must focus on improving hospitality training, transport infrastructure, and service delivery to meet the expectations of international tourists.

To address this, Timor-Leste is actively working on enhancing its branding and visibility in global markets. The country’s tourism authorities are targeting high-value markets, particularly Australia and New Zealand, through B2B marketing, digital platforms, and diplomatic channels. Timor-Leste’s inclusion in CNN’s “Best Places to Visit” has already helped boost its profile, and the government is keen to capitalize on this increased exposure. However, with greater attention comes the need for careful management of visitor numbers to avoid overcapacity in key areas.

Visa-free access for ASEAN member states is another strategic move that is expected to drive tourism demand. By streamlining travel for regional visitors, Timor-Leste is encouraging more tourists from neighboring countries, which will further support the country’s tourism growth.

Spotlight on Key Destinations

Timor-Leste offers several key destinations that highlight the country’s natural beauty and cultural heritage. Dili, the capital, is the country’s cultural and administrative hub, offering visitors a chance to explore its museums, historical landmarks, and local markets. Atauro Island, with its pristine reefs and marine biodiversity, is rapidly gaining recognition as a prime destination for divers. Mount Ramelau, a favorite among trekkers, offers breathtaking views and an opportunity to experience Timor-Leste’s rugged landscapes up close.

In addition, Timor-Leste’s southern corridor, with its coastal beauty and protected national parks, offers ample opportunities for eco-tourism and adventure tourism, appealing to nature enthusiasts and thrill-seekers.

Conclusion

Timor-Leste is poised to carve out a niche for itself as a boutique, sustainable tourism destination in Southeast Asia. With a focus on high-value tourism, community-based models, and the preservation of its natural and cultural heritage, the country is well on its way to becoming a leading destination for eco-tourism and cultural immersion. By leveraging its rich biodiversity, unique cultural experiences, and forward-thinking infrastructure investments, Timor-Leste is preparing to welcome visitors while safeguarding its future. Through thoughtful, sustainable tourism development, the country is ensuring that tourism contributes meaningfully to its economic diversification and long-term prosperity.

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Russia Joins Germany, UK and Other Leading Nations Drive Turkey’s Record-Breaking 2025 Tourism Growth, Reaching Over Sixty Million Visitors and Over Sixty Five Billion Dollars in Revenue: Discover the New Details You Need to Know

In 2025, Russia, Germany, the United Kingdom, and other key nations played a pivotal role in driving Turkey’s record-breaking tourism performance, with the country welcoming over 63.9 million visitors and generating an impressive $65.2 billion in revenue. This surge marked a remarkable 2.7 percent increase in visitor numbers compared to the previous year, underscoring Turkey’s resilience and appeal as a leading global travel destination. With a strategic blend of sun-soaked beaches, rich cultural heritage, and growing interest in organized travel packages, Turkey’s tourism sector is continuing to thrive.

A Resilient Recovery Amid Global Challenges

The 2025 tourism statistics released by the Turkish Statistical Institute and the Ministry of Culture and Tourism reveal a remarkable recovery for Turkey’s tourism sector. Foreign tourists accounted for 52.78 million of the total visitors, showing a slight yet notable 0.3 percent increase from the previous year. Additionally, Turkish citizens residing abroad contributed a significant 11.1 million visitors, which made up about 17.5 percent of the overall number.

The country’s tourism revenue also exceeded expectations, with a 6.8 percent growth compared to 2024, reaching $65.2 billion. This robust performance is especially remarkable given the global challenges faced by the industry, including geopolitical tensions, economic uncertainty, and the aftermath of the pandemic. The substantial increase in revenue signals the strength and resilience of Turkey’s tourism sector, despite global hurdles.

Notably, Turkish citizens living abroad played a significant role in generating this revenue, contributing 18 percent of the total income. Meanwhile, the rise of organized travel packages has proven to be a key factor, with tour packages generating $18.1 billion in revenue, highlighting the growing influence of structured travel experiences in Turkey’s tourism landscape.

Evolving Travel Trends: The Rise of Organized Travel Packages

A key trend observed in Turkey’s 2025 tourism data is the growing importance of the business-to-business (B2B) segment, specifically through tour operators and packaged tours. While individual leisure travel remains a major contributor to Turkey’s tourism economy, the increasing role of package deals indicates a shift in how travelers are experiencing the country.

Tour packages are becoming increasingly popular among tourists who seek convenience, ease, and a well-organized travel experience. These packages allow visitors to explore Turkey’s rich culture, history, and natural beauty without the hassle of planning each aspect of their trip. As a result, cities like Istanbul and Antalya, which are major hubs for organized tours, have benefited significantly from this trend. Package tours not only boost the number of visitors but also contribute substantially to the country’s tourism revenue.

Turkey’s efforts to diversify its tourism offerings are paying off, as it appeals to both traditional beachgoers and travelers seeking cultural experiences, guided tours, and adventure activities. The country’s tourism authorities are focusing on expanding beyond the classic sun-and-sea vacations, providing travelers with more opportunities to immerse themselves in Turkey’s vast cultural and historical heritage.

Russia, Germany, and the UK Lead as Top Source Markets

The year 2025 saw Russia maintaining its position as the largest source of tourists to Turkey, with a total of 6.9 million visitors. This influx from Russia, particularly to Turkey’s Mediterranean coastal areas, has helped support a longer tourist season, contributing to high occupancy rates in key destinations such as Antalya. Russian tourists are drawn to Turkey’s beautiful beaches, resorts, and coastal towns, which remain highly popular year-round.

Germany followed closely as the second-largest source of visitors, with 6.75 million German tourists visiting Turkey in 2025. The German market has remained stable, with many German travelers opting for a mix of beach vacations and cultural experiences. Turkey continues to be a favorite destination for German tourists seeking a blend of relaxation and cultural exploration.

The United Kingdom ranked third, with 4.27 million British tourists visiting Turkey. Over the past few years, there has been a noticeable shift in British travel patterns, with increasing interest in cultural tourism, food experiences, and city tours. As British travelers seek more diverse experiences, cities like Istanbul and Ankara are becoming more attractive, drawing those looking for rich cultural offerings, unique gastronomy, and historical exploration.

Together, Russia, Germany, and the United Kingdom contribute significantly to Turkey’s tourism revenue. The mix of these markets, which offer a combination of beach holidays and cultural tourism, underscores Turkey’s broad appeal across different traveler demographics.

Turkey’s Diverse Appeal: Sun, Sea, and Culture

Turkey’s tourism success story is rooted in its ability to offer a diverse range of experiences to suit all types of travelers. From the sun-soaked beaches of the Mediterranean and Aegean coasts to the bustling streets of Istanbul, Turkey has something for everyone. The country’s cultural and historical richness makes it an attractive destination for those seeking a blend of relaxation and exploration.

Istanbul, serving as the gateway to Turkey for many international visitors, continues to be a major draw. With its mix of ancient history, stunning architecture, and vibrant modern culture, Istanbul has long been a favorite for cultural tourists. The city is home to iconic landmarks such as the Hagia Sophia, Topkapi Palace, and the Blue Mosque, making it a must-see for travelers interested in history and culture.

In addition to Istanbul, cities like Antalya, Bodrum, and Marmaris offer stunning beaches and luxurious resorts. These coastal destinations remain popular for those looking for a relaxing getaway, with excellent weather, beautiful landscapes, and a range of leisure activities. Turkey’s diverse landscapes, from its Mediterranean coastline to the ancient ruins in the interior, continue to captivate visitors.

A Growing Focus on Sustainability and New Markets

Looking ahead, Turkey is placing an increasing emphasis on sustainable tourism. The government and local authorities are working to promote eco-friendly travel practices and protect the country’s natural beauty. With initiatives focusing on sustainable infrastructure, waste reduction, and the preservation of natural landmarks, Turkey aims to provide a responsible tourism experience for visitors while safeguarding its environmental assets.

Turkey is also exploring new markets to sustain its growth. While traditional source markets like Russia, Germany, and the UK remain crucial, there is an effort to tap into emerging markets, particularly in Asia, the Middle East, and South America. These regions offer vast potential for growth, and Turkey’s tourism sector is adapting to cater to the unique preferences of travelers from these parts of the world.

In addition to attracting new international markets, Turkey is focusing on attracting niche tourism segments, such as wellness tourism, eco-tourism, and adventure tourism. These segments are gaining traction globally, and Turkey’s rich cultural heritage, scenic landscapes, and historical landmarks provide the perfect backdrop for these experiences.

Ambitious Targets for 2026 and Beyond

Building on the success of 2025, Turkey’s tourism authorities have set an ambitious target of $68 billion in tourism revenue for 2026. The country aims to continue its growth trajectory by improving its tourism infrastructure, enhancing its digital presence, and expanding its tourism offerings. This includes strengthening Turkey’s position in the international tourism market and ensuring that the country remains a top choice for global travelers.

As part of its long-term strategy, Turkey is also focusing on improving its transportation infrastructure, including expanding its airports, high-speed rail networks, and public transportation systems. This will not only improve the travel experience for visitors but also make it easier for tourists to explore more of Turkey’s diverse regions.

Turkey’s tourism industry is on a solid growth path, and with a clear focus on innovation, sustainability, and diversification, it is set to remain one of the top travel destinations in the world. The country’s rich cultural history, stunning landscapes, and modern amenities make it a perfect destination for both leisure and business travelers alike. With bold ambitions for 2026 and beyond, Turkey’s tourism future looks bright.

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Brazil Joins Italy, Spain, and Colombia in Taking Iconic Carnival to New Heights in February 2026 with World-Famous Festivities and Incredible Traditions – Discover the New Details You Need to Know

Brazil joins Italy, Spain, and Colombia in taking iconic Carnival celebrations to new heights in February 2026, showcasing world-famous festivities and incredible traditions. From the explosive samba beats of Rio de Janeiro to the masked elegance of Venice, this year’s Carnivals promise unparalleled cultural experiences. Discover the new details you need to know as these vibrant global celebrations prepare to captivate travelers with their rich history, lively parades, and unforgettable energy.

In this article, we’ll explore four of the most iconic carnivals happening in February 2026, each one offering its own distinct flair. These global celebrations blend tradition, music, dance, and community spirit, and you’ll want to be part of them. Here’s a closer look at what makes each carnival so unique and why you should plan to attend.

1. Rio de Janeiro Carnival (Brazil)

The Rio de Janeiro Carnival is nothing short of legendary. Often called the greatest carnival on the planet, this event captures the soul of Brazilian culture and showcases its explosive samba rhythms, vibrant costumes, and captivating energy. The carnival brings together a mix of African, Portuguese, and indigenous cultural influences, creating a thrilling spectacle.

At the heart of Rio’s carnival lies the Sambadrome, where top samba schools from across the city gather to compete in an impressive parade. Expect massive, ornately decorated floats, thousands of dancers in colourful costumes, and a celebration of life and community. The samba schools, representing various neighbourhoods, take great pride in showcasing their unique themes, blending music, storytelling, and dance into one seamless performance.

While the Sambadrome is the official venue, the celebrations spill out into the streets, with blocos (street parties) filling iconic areas such as Copacabana, Ipanema, and Lapa. These unplanned gatherings feature lively music, dancing, and infectious energy, ensuring the party lasts well into the night.

For those planning to attend in February 2026, the carnival will run from February 13 to 21. Key events like the Special Group Parades will be held between February 15-17, with the Champions Parade closing the festivities on February 21.

2. Venice Carnival (Italy)

For a completely different experience, the Venice Carnival offers an enchanting mix of history, elegance, and mystery. Dating back to the 11th century, Venice’s carnival is one of the oldest in Europe and continues to be one of the most iconic. The city comes alive with exquisite masks and costumes, transporting you back in time to an era of aristocratic charm and masked revelry.

The carnival’s tradition of wearing masks allows participants to shed their identities, creating a sense of equality and freedom that allows for satire, fun, and creativity. This tradition dates back to the 18th century when masks were used to provide anonymity, enabling people from all walks of life to interact openly. Some of the most famous masks—Bauta and Plague Doctor—are still worn today.

Key events include the iconic Volo dell’Angelo (Flight of the Angel), where a performer dressed as an angel descends from the top of St. Mark’s Campanile, and the Grand Canal Water Parade, where decorated boats glide through the canals in front of Venice’s stunning architecture. The mask contests in St. Mark’s Square are also a highlight, as participants compete to wear the most elaborate designs.

The Venice Carnival in 2026 will run from January 31 to February 17, with the main celebrations beginning on February 7 and lasting until the grand finale on February 15-17.

3. Carnival of Santa Cruz de Tenerife (Spain)

The Carnival of Santa Cruz de Tenerife is one of Europe’s largest and most renowned carnivals. Held in the Canary Islands, this event is a delightful fusion of Latin American and Spanish cultural influences. Known for its dazzling costumes, lively parades, and infectious music, the carnival takes over the streets of Santa Cruz in a stunning display of creativity.

The carnival’s highlight is the Queen of Carnival Gala, where contestants showcase extravagant costumes in a glamorous competition. The Grand Parade, held on February 17, features thousands of dancers and revelers marching through the city, accompanied by colourful floats and lively music. The carnival also embraces the Latin Rhythms theme, with performances that draw inspiration from the vibrant sounds of Latin America.

While the carnival is a major tourist attraction, it remains deeply rooted in local culture, with many of the participants coming from the Canary Islands’ communities. It’s a perfect blend of tourism and tradition, offering a lively atmosphere that lasts for days.

The 2026 Carnival of Santa Cruz de Tenerife will run from Mid-January to February 22, with the most intense celebrations taking place from February 13-22. The Opening Parade will kick things off on February 13, and the Grand Parade and final celebrations will be held on February 17.

4. Barranquilla Carnival (Colombia)

The Barranquilla Carnival is Colombia’s most important cultural festival and a UNESCO-recognized event. This carnival is notable for its rich history, combining European, African, and indigenous traditions to create a celebration full of music, dance, and community spirit. The event is a celebration of Caribbean culture, featuring parades, folklore performances, and plenty of dancing.

The carnival is centred around the streets of Barranquilla, with the main parade taking place on Via 40. A key highlight is the Guacherna Parade, which happens at night and features illuminated floats, dancers, and musicians in traditional costumes. Another key moment is the Proclamation Ceremony, which marks the official start of the carnival.

Unlike many other carnivals that are primarily tourism-driven, the Barranquilla Carnival places a strong emphasis on community participation, where locals take the lead in organizing and performing in the various events. The carnival’s traditions remain deeply connected to the city’s culture, making it one of the most authentic and culturally significant carnivals in the world.

The Barranquilla Carnival 2026 will run from February 6 to 17, with the main events taking place from February 14-17.

Conclusion

The carnivals of February 2026 offer a truly unparalleled way to celebrate global cultures, music, and the universal spirit of joy. Whether you are drawn to the electrifying samba beats of Rio de Janeiro, the mystique and elegance of Venice, the grandeur of Santa Cruz de Tenerife, or the cultural richness of Barranquilla, each carnival offers a distinct experience that’s unforgettable.

For those planning to join in on the celebrations, make sure to book your travel plans well in advance—these iconic events attract millions of visitors every year, and accommodations and tickets can sell out quickly. No matter which carnival you choose to attend, you’ll be part of a global celebration that will stay with you forever.

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How the Latest AI Trends Will Transform Hotel Management in 2026 by Improving Efficiency and Personalizing the Guest Experience

As the hospitality industry continues to evolve, the latest AI trends are poised to reshape hotel management in 2026, offering innovative solutions that significantly improve operational efficiency while enhancing the guest experience. Hotels are increasingly turning to AI-driven technologies to streamline their processes, reduce costs, and deliver more personalized, seamless interactions with guests. From voice assistants that handle complex guest requests to intelligent systems that optimize pricing and staffing, AI is helping hoteliers stay ahead of the curve. This shift not only ensures smoother operations but also caters to the growing demand for customized experiences, allowing hotels to better meet the needs of individual travelers. In this article, we’ll explore how these AI advancements will transform hotel management, making it more efficient, personalized, and responsive in 2026.

Here are the five AI trends expected to make the most significant impact on the hotel industry this year:

1. From Hype to Practicality: AI Gets Down to Business

AI’s transformation from a buzzword to a reliable business tool is in full swing. For too long, the hospitality sector was bombarded with vague promises about AI revolutionizing operations, but few solutions delivered on that front. In 2026, hotel leaders will no longer chase generic solutions that claim to offer AI-powered innovation. Instead, they will prioritize AI tools that deliver real, tangible results.

The focus is now on understanding the specific functionalities of AI systems such as machine learning, rule-based algorithms, and large language models (LLMs). These technologies can address a range of operational challenges, from optimizing room pricing to improving guest services. Hotel owners will be keen to ask for clear explanations of how AI systems work, the value they offer, and how they can solve key business problems. By demanding transparency and precision from their tech partners, hotels will make smarter, more effective investments, ensuring that AI delivers real value.

2. Bot-Driven Website Traffic No Longer Reliable

Website traffic, once a primary metric for understanding consumer interest, is becoming less reliable. The rise of bots and web scrapers has led to inflated traffic figures that don’t represent actual guest intent. Tools like Google Analytics, previously trusted for tracking visitor engagement, are now compromised by automated activity, resulting in distorted data and misguided marketing strategies.

In 2026, it’s crucial for hotels to rethink how they track and interpret website data. Hoteliers must work with analytics experts to filter out bot traffic and ensure that only real human activity is counted. Accurate data is vital for understanding guest behavior and making informed decisions about pricing, marketing, and demand forecasting. With proper filters in place, hoteliers can avoid costly mistakes stemming from false traffic signals, allowing them to make smarter, more targeted decisions.

3. Voice Technology Evolves into a Core Guest Interaction Tool

Voice technology is quickly becoming an essential part of the hotel experience in 2026. While voice assistants like Alexa and Siri have been used in homes for years, hotel-specific voice AI systems are now providing more personalized, efficient services. Advanced large language models (LLMs) allow AI systems to understand guest requests at a deeper level, handling complex inquiries beyond simple commands.

Guests will be able to interact with their hotel environment using only their voice—whether they’re booking a room, requesting in-room services, or asking about amenities. The success of voice AI lies in its ability to integrate with hotel-specific data. Unlike generic assistants, these systems can access up-to-date hotel information to provide accurate, real-time responses. As a result, guests can enjoy seamless, frictionless interactions that save time and increase satisfaction.

For hoteliers, the adoption of voice technology offers numerous benefits. Not only can it improve the guest experience, but it also opens up opportunities for upselling additional services. However, privacy and security are key considerations, and hotels will need to ensure their voice systems adhere to stringent data protection protocols.

4. AI-Powered Staff Training to Overcome Labor Shortages

The labor shortage continues to be a significant challenge in the hotel industry, and AI-powered training systems are stepping up to meet this challenge. Traditional training methods, such as manuals and static courses, are being replaced by more dynamic, adaptive training platforms. These systems can personalize the learning process, providing staff with real-time support and advice based on their unique needs and challenges.

By leveraging AI, hotel staff can receive training on the job, with systems offering tailored feedback when mistakes are made. This adaptability ensures that employees learn more efficiently, improving their skills faster and helping them avoid errors in real-time. These AI-driven systems are not only beneficial for new hires but also for experienced employees looking to refine their skills or learn new roles.

Furthermore, these training platforms contribute to higher employee satisfaction and retention by making training more relevant, accessible, and timely. As labor shortages continue to affect the industry, AI-powered training can help hotels maintain high service standards and improve employee morale by providing ongoing, personalized support.

5. Agentic AI Drives Cross-Functional Automation for Smarter Decision-Making

Agentic AI, designed to make autonomous decisions across various hotel functions, is a game-changer in 2026. Unlike traditional AI, which mainly focuses on one specific task, agentic AI can manage several interconnected hotel operations, such as pricing, staffing, and inventory management. These systems make decisions based on complex data analysis and established rules, ensuring that operations run smoothly without human intervention.

What makes agentic AI particularly powerful is its ability to continuously improve its accuracy. Modern forecasting systems use diverse data sources, such as guest demand patterns, weather forecasts, and market trends, to refine predictions over time. This leads to greater accuracy in decision-making, enabling hotels to automate processes like staffing adjustments and inventory allocation with confidence.

By implementing agentic AI, hoteliers can automate routine operational tasks while maintaining control over key business areas. This reduces the likelihood of errors in pricing and staffing, streamlines operations, and enhances overall efficiency. In addition, agentic AI systems can connect different departments, such as revenue management, operations, and marketing, allowing for more effective cross-functional collaboration and better decision-making.

Conclusion: Embracing AI for a Smarter, More Efficient Future

The AI trends of 2026 represent a major shift for the hotel industry. As AI moves beyond the realm of buzzwords and speculative promises, it is proving to be an invaluable tool for hoteliers seeking to improve operations, enhance the guest experience, and make data-driven decisions. From advanced pricing models and voice AI integration to adaptive training systems and autonomous decision-making, AI is transforming how hotels function.

For hoteliers, the key to success in 2026 will be choosing AI technologies that offer practical, measurable results. By focusing on improving data quality, automating cross-functional processes, and enhancing guest interactions, hotels can stay ahead of the competition and meet the ever-evolving expectations of travelers. With the right AI tools in place, hotels can enhance operational efficiency, improve guest satisfaction, and drive revenue, ensuring they remain successful in a rapidly changing market.

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