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Germany March 2026: VW Golf and Tesla Model Y top market up 16%

The Model Y is at its highest in 2 years in Germany.

294,161 new cars hit German roads in March, a stunning 16% year-on-year gain. The Q1 volume is now up 5.2% to 699,404. 70,663 BEVs found a buyer this month, up a fantastic 66.2% while the Q1 volume is up 41.3% to 159,630. Volkswagen (+3.2%) significantly trails its home market at 17.9% share vs. 18.7% so far this year. Skoda (+34%) lodges another remarkable performance, ranking #2 for the third consecutive month and ever. BMW (+16.5%), Mercedes (+7.5%) and Audi (+25%) round out the Top 5 ahead of a surging Opel (+43%). Hyundai (+30.6%) also shines at #7 but the biggest gain in the Top 10 is delivered by Tesla at an extravagant +315.1% to #9, its highest ranking in exactly 3 years, since also reaching #9 in March 2023. Below, Kia (+33.3%), Fiat (+29%) and Mazda (+27.6%) stand out while BYD is up 327.1% to #23.

Over in the models charts, the VW Golf (+20.1%) sports its biggest YoY gain since July 2025 and is once again the faraway leader. The surprise of the month is the 2nd place of the Tesla Model Y (+379.1%) up almost 5-fold YoY and up 52 spots on February, reaching its best ranking since February 2024 when it was also #2. Remember the Model Y was #1 outright in Germany in September 2022. The VW T-Roc (-19.9%) and Tiguan (-8.6%) both struggle and are relegated to #3 and #4 respectively just as the Opel Corsa (+24.8%) climbs three ranks on last month to #5. The Audi A6 (+15.3%) is up two to #9 and the Mercedes GLC (+28.6%) up five to #10. Just outside the Top 10, the Skoda Elroq (+242%), BMW X3 (+178.8%) and Hyundai Tucson (+136.4%) make themselves noticed. Note 34% of X3 sales come from the iX3 BEV variant in March.

Previous month: Germany February 2026: Skoda repeats at record #2, Elroq up to #6

One year ago: Germany March 2025: Cupra (+128.5%) up to record 6th place

Full March 2026 Top 65 All brands and Top 370 All models below.

Germany March 2026 – brands:

PosBrandMar-26%/25Feb2026%/25PosFY25
1Volkswagen52,55617.9%+ 3.2%1131,01218.7%– 5.3%11
2Skoda24,8548.4%+ 34.0%262,4388.9%+ 24.6%24
3BMW24,3088.3%+ 16.5%358,5478.4%+ 8.1%43
4Mercedes23,7108.1%+ 7.5%459,0958.4%– 2.4%32
5Audi22,0137.5%+ 25.0%551,5867.4%+ 7.1%55
6Opel13,6974.7%+ 43.0%633,5644.8%+ 38.9%66
7Hyundai10,1573.5%+ 30.6%923,4983.4%+ 17.0%88
8Ford9,5113.2%+ 8.7%823,9053.4%– 7.4%77
9Tesla9,2523.1%+ 315.1%2412,8291.8%+ 160.0%1927
10Seat9,0913.1%+ 19.7%722,4333.2%+ 0.9%910
11Toyota7,2832.5%– 1.4%1115,7062.2%– 14.9%119
12Cupra7,2692.5%– 24.4%1815,0102.1%– 30.6%1311
13Mazda6,7522.3%+ 27.6%1912,8301.8%+ 20.8%1819
14Dacia6,5522.2%– 5.2%1513,7702.0%– 21.1%1512
15Fiat6,5482.2%+ 29.0%1017,0312.4%+ 65.6%1017
16Peugeot6,2192.1%+ 3.5%1215,4282.2%– 0.9%1216
17Renault6,1952.1%+ 4.0%1713,3921.9%– 3.7%1614
18Kia6,1722.1%+ 33.3%1414,3762.1%+ 3.5%1413
19Citroen4,9631.7%+ 12.1%1313,0551.9%+ 12.0%1718
20Volvo4,6521.6%– 10.4%1612,6011.8%– 22.4%2015
21Nissan4,2061.4%– 14.0%229,0781.3%– 3.2%2321
22Mini3,5401.2%+ 42.3%219,1341.3%+ 36.3%2120
23BYD3,4381.2%+ 327.1%209,1201.3%+ 644.5%2224
24Porsche2,8351.0%– 12.1%238,3601.2%+ 5.0%2422
25Suzuki2,7620.9%+ 3.9%266,1900.9%+ 1.5%2525
26MG Roewe2,5590.9%+ 21.9%256,1770.9%+ 12.3%2623
27Land Rover1,6780.6%+ 35.1%283,8010.5%+ 14.0%2728
28Leapmotor1,3880.5%+ 318.1%273,1680.5%+ 370.7%2831
29Mitsubishi1,3770.5%– 23.0%303,0570.4%– 40.3%2926
30Jeep1,3110.4%+ 8.5%292,8430.4%– 14.3%3029
31Honda1,2700.4%+ 26.0%312,1920.3%+ 10.3%3132
32Smart6950.2%+ 189.6%331,5170.2%+ 50.0%3234
33Xpeng5490.2%+ 211.9%341,2070.2%+ 179.4%3537
34Alfa Romeo5270.2%– 26.1%321,3520.2%– 30.1%3330
35Polestar4560.2%+ 27.7%351,2840.2%+ 50.2%3433
36Subaru3310.1%– 27.9%367950.1%– 26.5%3636
37Lexus3020.1%– 22.0%377940.1%– 26.5%3735
38KGM3010.1%+ 22.9%386400.1%– 20.7%3838
39DS1930.1%– 45.3%394550.1%– 60.3%3939
40Ferrari1890.1%+ 0.5%424210.1%– 8.3%4041
41GWM1830.1%+ 36.6%433300.0%– 42.5%4340
42Lynk & Co1360.0%+ 4433.3%462640.0%+ 633.3%4647
43Lamborghini1350.0%– 17.2%413380.0%– 8.6%4243
44Iveco1270.0%+ 33.7%452710.0%+ 15.8%4546
45Alpine1240.0%+ 138.5%403660.1%+ 145.6%4144
46GenesisΒ 1160.0%– 24.7%472080.0%– 19.7%4745
47Man880.0%– 47.6%443120.0%– 14.3%4442
48Aston Martin680.0%+ 3300.0%481420.0%+ 3450.0%4853
49Bentley520.0%+ 13.0%511240.0%– 24.4%4949
50Maserati450.0%– 44.4%501070.0%– 28.2%5048
51Lotus380.0%+ 18.8%54780.0%– 20.4%5352
52Togg330.0%new53950.0%new5158
53Rolls-Royce270.0%– 15.6%52750.0%– 25.7%5451
54Ineos240.0%– 38.5%49860.0%+ 1.2%5250
55LucidΒ 170.0%+ 142.9%58350.0%+ 0.0%5657
56Vinfast170.0%+ 88.9%57610.0%+ 10.9%5555
57Morgan160.0%+ 45.5%61220.0%+ 15.8%5861
58Cadillac90.0%+ 50.0%59180.0%– 35.7%6060
59Deepal80.0%new55210.0%new5964
60Jaecoo80.0%new62100.0%new6166
61Zeekr80.0%new56300.0%new5765
62NIO20.0%– 90.5%6080.0%– 87.5%6254
63DAF10.0%n/a6420.0%n/a6469
64Maxus10.0%– 92.3%6330.0%– 86.4%6359
65Omoda10.0%new –10.0%new6662
 –Others1,2150.4%+ 13.4% –2,7030.4%– 16.9% – –

Germany March 2026 – models:

PosModelMar-26%/25Feb2026%/25PosFY25
1VW Golf8,8193.0%+ 20.4%121,9843.1%– 0.1%11
2Tesla Model Y6,8412.3%+ 379.1%549,3001.3%+ 170.2%1281
3VW T-Roc5,8552.0%– 19.9%214,0582.0%– 26.8%32
4VW Tiguan5,7051.9%– 8.6%314,2672.0%– 21.8%23
5Opel Corsa4,8151.6%+ 24.8%811,6641.7%+ 22.9%54
6BMW X14,6201.6%+ 15.5%710,6181.5%+ 8.7%65
7Skoda Octavia4,4181.5%+ 16.3%512,1781.7%+ 4.1%46
8Fiat Ducato4,0461.4%+ 13.1%49,6251.4%+ 40.5%1119
9Audi A63,9961.4%+ 15.3%1110,3001.5%+ 33.6%810
10Mercedes GLC3,9621.3%+ 28.6%159,6361.4%+ 5.8%1011
11Skoda Elroq3,8721.3%+ 242.0%610,3991.5%+ 457.6%732
12BMW X33,7951.3%+ 178.8%149,1911.3%+ 94.3%1434
13Hyundai Tucson3,7321.3%+ 136.4%327,1371.0%+ 70.4%2642
14VW Passat3,6181.2%– 22.5%99,7921.4%– 22.0%97
15VW Transporter3,5521.2%+ 25.8%129,2501.3%+ 13.6%1315
16Mini All3,5401.2%+ 42.3%109,1341.3%+ 36.3%1513
17Audi A53,4001.2%+ 41.8%237,4031.1%+ 28.4%2325
18Skoda Enyaq3,3921.2%+ 41.8%207,5421.1%+ 2.0%2233
19VW T-Cross3,3241.1%+ 18.0%356,9931.0%+ 2.5%2720
20Mercedes CLA-Klasse3,3201.1%+ 134.5%188,1551.2%+ 159.1%1841
21VW ID.33,2981.1%+ 53.3%168,1581.2%+ 32.1%1717
22Audi Q23,2591.1%+ 221.7%754,7260.7%+ 63.3%5287
23BMW 5er3,1171.1%– 8.4%197,8891.1%– 10.5%209
24VW ID.73,0391.0%– 5.8%257,9171.1%– 15.2%1914
25Seat Leon2,9491.0%– 20.9%277,3821.1%– 30.0%248
26Skoda Kodiaq2,9361.0%+ 20.9%217,7921.1%+ 16.4%2122
27Seat Ateca2,9281.0%+ 149.6%455,8360.8%+ 54.8%3568
28VW Tayron2,8961.0%+ 22.1%138,4281.2%+ 220.8%1626
29Opel Astra2,8741.0%+ 1.4%296,7821.0%+ 1.3%2912
30Skoda Karoq2,8691.0%+ 24.7%287,2141.0%+ 18.4%2524
31Mercedes E-Klasse/EQE2,8171.0%+ 27.2%336,2550.9%+ 1.0%3227
32Toyota Yaris/Cross2,7180.9%+ 7.1%485,2300.7%– 12.7%3921
33VW ID.4, ID.52,5540.9%– 1.5%415,1680.7%– 33.6%4228
34Skoda Fabia2,5210.9%+ 8.1%375,8570.8%– 0.7%3435
35BMW 3er2,4990.8%– 21.2%306,5030.9%– 11.5%3118
36BMW 4er2,3990.8%+ 10.9%585,0890.7%– 7.2%4540
37Audi A32,3670.8%– 12.9%176,8191.0%– 6.5%2816
38Tesla Model 32,3560.8%+ 206.8%883,3900.5%+ 140.8%72124
39Dacia Sandero2,3260.8%– 20.7%494,8350.7%– 33.6%4829
40BMW 1er2,3140.8%+ 19.7%425,3550.8%+ 10.4%3730
41VW Taigo2,2340.8%+ 5.8%604,4480.6%– 14.6%5745
42Opel Grandland X2,2160.8%+ 115.6%315,8600.8%+ 91.9%3351
43VW Polo2,1530.7%– 7.8%246,7471.0%+ 2.5%3023
44Citroen C3/C3 Aircross2,1500.7%+ 78.7%365,5470.8%+ 99.7%3660
45Skoda Superb2,1490.7%+ 47.0%435,2060.7%+ 41.2%4053
46Mazda CX-302,1440.7%+ 39.2%574,6440.7%+ 46.0%5377
47Cupra Formentor2,1000.7%– 52.5%624,4460.6%– 53.5%5831
48Skoda Kamiq2,0960.7%+ 5.5%504,8290.7%– 6.3%4938
49Mercedes C-KlasseΒ 2,0100.7%– 9.3%535,1830.7%– 18.6%4136
50Ford Transit Custom1,9450.7%– 4.7%345,1370.7%– 18.3%4339
51Cupra Tavascan1,9360.7%+ 76.0%1273,2240.5%+ 14.2%7672
52Audi Q31,9170.7%+ 16.3%464,6320.7%+ 13.8%5459
53Nissan Qashqai1,8870.6%– 14.5%444,4620.6%+ 9.8%5667
54Toyota Aygo X1,8480.6%+ 43.6%643,7520.5%+ 4.5%6646
55BMW 2er1,8320.6%+ 30.3%524,7390.7%+ 16.0%5147
56Opel Mokka1,8130.6%+ 17.7%264,8390.7%+ 20.5%4743
57Mercedes GLA/EQA1,8010.6%+ 42.0%475,1050.7%+ 70.1%4473
58Suzuki Swift1,7910.6%+ 16.3%853,5580.5%+ 5.5%6984
59Cupra Born1,7850.6%+ 1.8%723,8870.6%– 25.8%6450
60VW Touran1,7840.6%+ 38.3%514,3450.6%+ 21.9%5969
61VW Caddy1,7720.6%+ 1.7%404,8150.7%– 6.5%5048
62Volvo XC601,7480.6%– 4.9%385,2530.8%– 23.1%3837
63Hyundai i201,7230.6%+ 81.2%933,1920.5%+ 38.7%7796
64Ford Puma1,7080.6%+ 85.7%593,9260.6%– 2.7%6358
65Peugeot 20081,6990.6%+ 31.0%843,6930.5%+ 18.7%6780
66Mercedes V-Klasse/EQV1,6800.6%– 9.0%564,5730.7%– 20.4%5544
67Dacia Bigster1,6720.6%+ 715.6%633,7740.5%+ 1526.7%6574
68Audi Q61,6230.6%+ 70.8%714,0320.6%+ 67.4%6175
69Seat Ibiza1,6060.5%+ 29.7%225,0040.7%+ 40.1%4654
70Audi Q51,5940.5%+ 22.1%704,0250.6%– 13.4%6249
71Seat Arona1,5930.5%+ 11.2%394,1880.6%– 1.9%6061
72Cupra Terramar1,4480.5%– 38.3%763,4530.5%– 13.6%7155
73Kia Ceed/Xceed1,4120.5%+ 6.5%783,3370.5%– 11.6%7556
74Mercedes GLB/EQB1,4000.5%+ 134.5%773,1790.5%+ 49.0%78125
75Peugeot 30081,3630.5%+ 23.5%733,3660.5%+ 45.7%74100
76BYD Seal1,3390.5%+ 938.0%982,9280.4%+ 1243.1%85141
77Hyundai Inster1,3150.4%+ 56.9%862,9270.4%+ 74.2%8692
78Kia Sportage1,3090.4%+ 32.2%922,8480.4%+ 5.1%8882
79Hyundai Kona1,3040.4%+ 13.6%673,5980.5%+ 31.1%6870
80Dacia Duster1,2900.4%– 32.0%952,6720.4%– 40.8%9463
81Audi Q41,2740.4%+ 4.4%683,1440.4%– 19.5%8083
82BMW X51,2580.4%+ 31.7%803,3800.5%+ 28.2%7371
83Ford Transit, Tourneo1,2490.4%+ 45.1%792,7800.4%+ 47.5%92103
84Ford Kuga1,2460.4%– 16.9%663,5290.5%– 12.5%7062
85Mazda31,2440.4%+ 172.8%1062,3180.3%+ 107.0%100140
86Renault Clio1,2380.4%– 3.8%892,9880.4%– 7.2%8486
87Porsche 9111,2220.4%+ 5.4%992,8970.4%+ 2.5%8795
88Mercedes A-KlasseΒ 1,2190.4%– 25.2%1042,8050.4%– 20.6%9052
89Volvo XC401,1850.4%– 10.0%823,1510.5%– 4.5%7964
90Opel Frontera1,1390.4%+ 113800.0%872,8120.4%+ 70200.0%8989
91Renault Austral1,0950.4%+ 14.2%1211,9980.3%+ 0.9%10593
92Toyota Corolla/Cross1,0730.4%– 13.7%653,0860.4%+ 17.2%8278
93Peugeot 2081,0390.4%– 23.5%743,0410.4%– 33.1%8366
94Renault Captur1,0240.3%+ 16.5%1461,6410.2%– 18.5%120114
95BYD Seal U1,0180.3%+ 288.5%902,3700.3%+ 547.5%9999
96Mercedes GLE1,0080.3%+ 21.7%693,1310.4%+ 33.7%8185
97Jeep Avenger9820.3%+ 48.3%1161,9580.3%+ 19.5%108123
98MG ZS9820.3%+ 130.0%912,3760.3%+ 76.5%98134
99Mercedes Sprinter9640.3%– 7.8%1012,2170.3%– 4.2%10291
100Mazda CX-609560.3%– 14.2%1022,1050.3%+ 11.1%104107
101Nissan X-Trail9540.3%+ 24.5%1181,9220.3%+ 23.1%112152
102Mazda CX-59330.3%+ 29.0%2739640.1%– 32.6%151202
103VW ID.Buzz9160.3%+ 4.1%1002,1740.3%+ 8.0%103110
104Fiat 5009060.3%+ 26.7%962,7990.4%+ 185.0%9190
105Ford Explorer8970.3%+ 15.6%1051,8770.3%+ 18.2%11388
106Citroen Jumper8940.3%– 11.2%552,6820.4%+ 25.3%93115
107Audi A18750.3%– 15.5%832,5100.4%– 18.4%9676
108Audi Q88680.3%+ 28.8%1151,9700.3%– 14.4%107104
109Dacia Jogger8620.3%– 39.9%1091,8420.3%– 51.4%11479
110Citroen C5 X/Aircross8540.3%+ 1.2%971,9550.3%– 34.1%109108
111Mercedes CLE8420.3%– 9.5%1361,7690.3%– 23.4%11897
112Renault 58400.3%– 21.5%1121,8170.3%– 12.3%116113
113Ford Focus7760.3%– 45.4%1112,2660.3%– 49.8%10157
114Toyota C-HR7560.3%– 24.3%1701,1830.2%– 44.9%14194
115Volvo XC907380.3%+ 11.5%1081,7350.2%– 22.9%119106
116Mercedes B-Klasse7310.2%+ 15.3%1341,5020.2%– 28.4%125102
117Kia Picanto7180.2%+ 10.0%1131,7750.3%– 26.7%117105
118Kia EV37160.2%– 11.2%1031,9280.3%+ 12.4%111101
119Leapmotor T037110.2%+ 122.2%1071,6040.2%+ 161.2%122145
120Opel Zafira Life7100.2%+ 281.7%1351,3060.2%+ 241.0%138226
121Porsche Cayenne7090.2%– 1.5%812,5680.4%+ 48.6%95119
122Mitsubishi Outlander6830.2%new1831,1520.2%new144185
123Suzuki Vitara6790.2%+ 6.3%941,9500.3%+ 16.9%110120
124VW Touareg6790.2%+ 11.3%1261,5760.2%– 1.2%124131
125Peugeot 3086600.2%– 16.2%1371,4940.2%– 36.5%126117
126Peugeot 50086430.2%+ 12.4%1301,6010.2%+ 50.5%123146
127Audi Q76210.2%+ 23.7%1141,4290.2%– 7.0%130137
128MG 36150.2%– 28.6%1541,3170.2%– 24.0%137135
129Skoda Scala5920.2%– 17.1%1291,4000.2%– 14.4%133121
130Land Rover Defender5720.2%+ 60.2%1391,3470.2%+ 57.5%135158
131Ford Transit Connect5710.2%+ 33.1%1231,8410.3%+ 46.0%115136
132Citroen Jumpy5450.2%+ 21.1%1221,4610.2%+ 27.6%128149
133Nissan Juke5230.2%– 55.0%1491,0950.2%– 44.0%148129
134BMW iX5080.2%+ 70.5%1431,1790.2%+ 74.7%142151
135Mercedes G-Klasse5040.2%– 15.3%1281,4880.2%– 22.3%127128
136MG RX65030.2%+ 28.0%1321,2240.2%+ 84.6%140132
137Mazda64950.2%+ 354.1%1679570.1%+ 316.1%153198
138Porsche Macan4940.2%– 26.3%1171,6110.2%– 2.2%121130
139Volvo EX304840.2%– 12.6%1421,0990.2%– 29.5%147147
140Hyundai Ioniq54820.2%– 27.0%1331,3270.2%– 22.2%136127
141Honda HR-V4710.2%+ 77.7%1907340.1%+ 39.5%171212
142Fiat Grande Panda4660.2%new1101,9960.3%new106189
143BMW X24610.2%– 30.3%1311,3620.2%– 24.5%134112
144Mercedes Citan4580.2%– 6.1%1241,4290.2%– 6.8%131138
145BMW Z44530.2%– 16.3%1757950.1%– 19.0%164169
146Mercedes Vito4400.1%– 17.6%1401,1300.2%– 23.9%146109
147Ford Transit Courier4390.1%+ 5.8%1481,1350.2%+ 4.6%145160
148Range Rover Sport4160.1%+ 67.1%1718170.1%+ 26.5%160183
149Ford Capri4120.1%+ 164.1%1539050.1%+ 108.0%154155
150Hyundai i304110.1%– 46.3%1201,4510.2%– 27.3%129116
151Kia EV44110.1%new1657030.1%new175255
152BYD Dolphin Surf4090.1%new612,4620.4%new97179
153Mazda CX-804050.1%+ 20.5%1876860.1%– 10.4%176171
154Dacia Spring3980.1%– 9.1%2026420.1%– 60.5%184142
155Fiat 6003940.1%– 25.5%1441,2410.2%– 20.5%139122
156Mazda23800.1%– 50.2%1627980.1%– 47.9%163150
157Leapmotor C103790.1%+ 3058.3%1637610.1%+ 1189.8%167203
158Citroen C4/C4 X3780.1%– 32.0%1521,1530.2%– 16.8%143111
159Smart #53610.1%+ 36000.0%1967150.1%+ 10114.3%173214
160Renault Symbioz3600.1%+ 94.6%1411,0220.1%+ 79.9%150161
161Peugeot Expert3550.1%+ 83.0%1459640.1%+ 191.2%152187
162Hyundai i103540.1%– 73.0%1191,4150.2%– 61.0%13265
163Fiat Panda3460.1%+ 50.4%2265290.1%– 32.8%192193
164Renault 43420.1%new1568710.1%new156204
165Fiat Tipo3310.1%+ 1339.1%1776570.1%+ 577.3%182291
166Mitsubishi ASX3310.1%+ 2.5%1826640.1%– 17.6%180157
167BYD Atto 23270.1%+ 1535.0%2316370.1%+ 1381.4%185225
168Alfa Romeo Junior3220.1%– 25.8%1797600.1%– 33.7%168154
169Xpeng G63190.1%+ 284.3%1647650.1%+ 267.8%166210
170BMW 7er3180.1%+ 112.0%1925600.1%+ 12.2%189181
171Range Rover Evoque3180.1%+ 35.9%1608180.1%+ 31.1%159186
172Hyundai Bayon3120.1%+ 66.0%1381,0260.1%+ 43.5%149166
173Kia PV53090.1%new1806670.1%new179323
174Mercedes S-Klasse/EQS3020.1%+ 19.8%1697820.1%+ 5.1%165182
175Nissan Micra3010.1%new1685680.1%new188 –
176Leapmotor B102980.1%new1508030.1%new162286
177Volvo S/V602970.1%– 45.7%1587140.1%– 51.6%174153
178Kia Stonic2960.1%+ 30.4%1578050.1%– 15.9%161165
179Renault Kangoo2940.1%– 19.2%1518280.1%– 10.5%157156
180BMW X72880.1%+ 32.1%1816630.1%+ 5.2%181170
181Polestar 42880.1%+ 121.5%1858180.1%+ 108.1%158173
182Honda CR-V2750.1%+ 8.3%1935200.1%– 2.6%194206
183Toyota Proace2700.1%– 15.4%1596860.1%– 28.0%177159
184Nissan Townstar2650.1%– 20.2%1786150.1%– 26.4%187174
185VW Crafter2610.1%– 24.3%1666810.1%– 15.3%178163
186Peugeot Boxer2600.1%– 7.8%1556320.1%+ 19.7%186190
187Kia EV52570.1%new1767350.1%new170365
188Smart #12410.1%+ 58.6%1955490.1%– 22.6%190194
189Honda Jazz2390.1%+ 6.2%2014330.1%– 4.4%203209
190Nissan Primastar2310.1%– 1.7%2453310.0%– 22.1%218207
191Toyota bZ4X2290.1%– 58.1%1479050.1%– 48.9%155144
192Mitsubishi Grandis2240.1%new1617150.1%new172345
193Kia EV62180.1%– 4.4%1865230.1%– 40.6%193167
194Toyota Urban Cruiser2140.1%new2213530.1%new212416
195Renault Espace2100.1%– 15.0%1974590.1%– 12.6%200184
196Xpeng G92070.1%+ 165.4%2094140.1%+ 112.3%205234
197Hyundai Santa Fe2040.1%+ 19.3%1725100.1%– 22.5%195175
198Range RoverΒ Β 2040.1%+ 39.7%2203610.1%– 21.7%207208
199Ford Mustang1980.1%+ 51.1%2383190.0%– 34.9%220220
200Renault Rafale1920.1%– 48.4%1944380.1%– 38.6%202164
201Porsche Taycan1900.1%– 36.7%1736560.1%– 14.5%183177
202Mazda MX-51880.1%– 14.9%2253320.0%– 9.5%217224
203Porsche Panamera1840.1%– 2.6%1885300.1%+ 10.2%191192
204BMW X61830.1%– 13.7%1914950.1%– 16.9%196176
205BYD Sealion 71750.1%+ 196.6%1984510.1%+ 401.1%201195
206Jeep Compass1710.1%– 47.5%2064660.1%– 54.9%199168
207Kia Sorento1680.1%+ 14.3%2143490.0%– 18.3%213199
208Mercedes GLS1630.1%– 6.3%1844780.1%– 6.6%198196
209Renault Trafic1610.1%+ 43.8%1894000.1%+ 12.0%206215
210DS 71570.1%– 42.1%2003540.1%– 54.5%211191
211Peugeot 4081540.1%– 53.2%1744860.1%– 54.5%197162
212MG S51510.1%new1257370.1%new169197
213MG S61490.1%new2182350.0%new234 –
214Renault Scenic1490.1%– 20.3%2113340.0%– 30.7%216200
215Jeep Wrangler1470.0%+ 20.5%2043590.1%– 11.1%208241
216Suzuki S-Cross1470.0%– 52.4%2343450.0%– 51.9%214188
217Citroen Berlingo1420.0%– 61.2%2242570.0%– 79.2%229178
218Subaru Forester1360.0%– 12.8%1993300.0%– 15.6%219222
219Hyundai Ioniq91340.0%new2173570.1%new209273
220Renault Master1320.0%+ 48.3%2462310.0%+ 29.1%236266
221Kia EV91260.0%– 13.7%2072860.0%– 41.2%222229
222Iveco Daily1230.0%+ 30.9%2322580.0%+ 12.2%228253
223Hyundai Staria1220.0%+ 159.6%2033420.0%+ 200.0%215231
224Honda ZR-V1190.0%+ 24.0%2522130.0%+ 6.0%239247
225Polestar 21170.0%– 45.3%2083560.1%– 18.7%210211
226MG 41100.0%– 70.7%2851500.0%– 87.9%257139
227Opel Combo1070.0%+ 98.1%2332000.0%– 35.1%242257
228Audi e-Tron GT1060.0%+ 9.3%2432350.0%– 18.7%233238
229Lexus LBX1040.0%+ 15.6%2282570.0%– 14.6%230217
230Volvo ES901020.0%new2271820.0%new245 –
231BYD Atto 31000.0%– 45.1%2911480.0%– 37.8%258237
232Kia EV21000.0%new –1000.0%new278 –
233Alfa Romeo Stelvio980.0%– 22.8%2232640.0%– 23.9%226213
234Toyota RAV4950.0%– 75.1%2362660.0%– 72.8%225148
235Subaru Crosstrek940.0%– 26.0%2292480.0%– 6.8%232236
236Smart #3920.0%+ 5.7%2222520.0%– 14.6%231233
237KGM Tivoli890.0%+ 48.3%2591800.0%– 17.8%247245
238Suzuki Swace870.0%– 23.7%2671730.0%+ 4.8%249249
239Alpine A290860.0%+ 309.5%2102310.0%+ 216.4%235256
240Lynk & Co 08850.0%new2511690.0%new250327
241Lexus NX830.0%– 43.9%2392040.0%– 52.0%241232
242KGM Actyon820.0%+ 90.7%2661510.0%+ 118.8%255292
243Man TGE820.0%– 49.7%2152860.0%– 18.5%223219
244Subaru Outback820.0%– 34.4%2421830.0%– 38.2%244243
245Honda Civic790.0%– 52.1%2651560.0%– 42.0%253235
246Honda Prelude770.0%new2711170.0%new267 –
247Lamborghini Urus760.0%– 41.5%2162210.0%– 21.9%238251
248Range Rover Velar750.0%– 48.3%2132830.0%– 33.7%224218
249Mitsubishi Eclipse Cross730.0%– 36.0%2054140.1%+ 13.7%204227
250BMW X4720.0%– 57.6%2302610.0%– 60.6%227172
251Alfa Romeo Tonale710.0%+ 24.6%2372060.0%+ 18.4%240252
252Volvo EX90710.0%+ 6.0%2192950.0%+ 26.6%221216
253Land Rover Discovery Sport700.0%– 11.4%2721320.0%– 37.7%263254
254Genesis GV60690.0%+ 228.6%2841100.0%+ 144.4%271305
255Kia K4660.0%new2871390.0%new261326
256Mitsubishi Colt640.0%– 83.8%2791060.0%– 92.9%274133
257Kia Niro600.0%– 38.8%2491500.0%– 67.3%256201
258Lexus RX600.0%+ 215.8%2621660.0%+ 127.4%251260
259Audi A8590.0%– 37.9%2562260.0%– 33.9%237230
260BYD Dolphin590.0%– 57.9%298850.0%– 64.1%283242
261Lamborghini Coupe range590.0%+ 78.8%2691170.0%+ 34.5%268297
262Fiat Ulysse570.0%+ 5600.0%2471760.0%+ 8700.0%248258
263Hyundai Ioniq6570.0%– 48.6%2121910.0%– 44.3%243240
264Toyota Land Cruiser570.0%+ 32.6%2571640.0%– 44.4%252267
265BMW XM550.0%– 12.7%2351810.0%+ 12.4%246262
266Renault Megane550.0%– 15.4%2401560.0%+ 21.9%254275
267Renault Arkana540.0%– 62.0%2481340.0%– 81.5%262180
268KGM Rexton530.0%+ 55.9%2641150.0%+ 8.5%269282
269Ferrari Purosangue510.0%+ 24.4%2811030.0%+ 1.0%276288
270Ford Mustang Mach-E510.0%+ 27.5%2501420.0%+ 22.4%260271
271Polestar 3510.0%+ 292.3%2741100.0%+ 358.3%272280
272Renault Twingo490.0%new280740.0%new291375
273Lynk & Co 01460.0%+ 4500.0%288770.0%+ 220.8%289274
274Genesis GV70450.0%– 56.7%260940.0%– 43.0%280278
275KGM Torres450.0%+ 2.3%2761120.0%– 20.0%270276
276Peugeot Rifter450.0%– 35.7%2531480.0%– 20.9%259269
277Ferrari 12Cilindri410.0%+ 127.8%2771030.0%+ 119.1%275293
278Mercedes AMG GT410.0%– 52.3%2541230.0%– 45.8%265246
279Mercedes SL410.0%– 60.2%2611090.0%– 42.0%273268
280MG Cyberster410.0%+ 2.5%2891250.0%+ 13.6%264283
281Ferrari Roma390.0%+ 44.4%2631010.0%+ 40.3%277296
282Nissan Ariya380.0%– 78.8%293730.0%– 85.8%293239
283Bentley Continental370.0%+ 27.6%290800.0%– 28.6%288289
284Alfa Romeo Giulia360.0%– 62.1%2441220.0%– 54.3%266248
285Maserati Grecale340.0%– 53.4%282840.0%– 28.2%284285
286KGM Korando320.0%– 50.0%275810.0%– 70.3%287263
287VW Arteon320.0%– 28.9%258760.0%– 81.7%290264
288Tesla Model X310.0%+ 63.2%294540.0%+ 20.0%300331
289Ferrari 296 GTB300.0%– 51.6%292660.0%– 58.2%295279
290Togg T10X280.0%new305740.0%new292328
291Alpine A110270.0%– 3.6%306370.0%– 44.8%307301
292Lexus RZ270.0%+ 440.0%302640.0%+ 392.3%296284
293Ineos Grenadier240.0%– 38.5%268860.0%+ 1.2%281281
294Volvo C40240.0%– 59.3%278860.0%– 58.7%282277
295Land Rover Discovery230.0%– 28.1%313430.0%– 60.6%304294
296Tesla Model S230.0%+ 64.3%255840.0%+ 110.0%285324
297Xpeng P7230.0%+ 53.3%335280.0%– 3.4%312316
298DS 4220.0%– 60.0%296630.0%– 80.2%297265
299Opel Movano210.0%– 53.3%241970.0%+ 1.0%279290
300Ferrari Amalfi180.0%new –180.0%new323 –
301GWM Wey 05180.0%– 53.8%303420.0%– 86.0%305261
302Suzuki Across160.0%– 27.3%327340.0%– 54.1%309307
303Toyota Supra160.0%+ 77.8%315270.0%– 15.6%314338
304Bentley Bentayga150.0%– 6.3%297430.0%– 15.7%303313
305GWM Wey 03140.0%– 33.3%312310.0%– 50.0%310295
306Lotus Eletre140.0%+ 7.7%319270.0%– 40.0%313320
307DS No 8130.0%new300350.0%new308355
308Lucid Gravity120.0%new350180.0%new324368
309BMW 8er110.0%– 81.4%337220.0%– 87.1%316250
310Lexus ES110.0%+ 0.0%318240.0%– 7.7%315315
311Subaru Solterra110.0%+ 0.0% –120.0%– 58.6%334314
312BYD Tang100.0%+ 11.1%295380.0%+ 65.2%306311
313Honda E:NY1100.0%+ 400.0%323190.0%+ 533.3%321330
314Lexus UX100.0%– 88.5%283600.0%– 64.3%298270
315Porsche Cayman100.0%– 85.3%310280.0%– 83.1%311272
316Jeep Renegade90.0%– 90.0%301560.0%– 74.2%299259
317Vinfast VF690.0%+ 800.0%316450.0%+ 462.5%302308
318Jaecoo 780.0%new –80.0%new341378
319Lotus Emeya80.0%+ 700.0%325200.0%+ 233.3%320349
320MG S980.0%new –80.0%new343 –
321Subaru Impreza80.0%– 11.1%334180.0%– 18.2%326332
322Vinfast VF880.0%+ 0.0%328160.0%– 66.0%329333
323Cadillac Optiq70.0%new –80.0%new340437
324Lexus LM70.0%– 74.1%343190.0%– 72.9%322310
325Mazda MX-3070.0%– 73.1%321130.0%– 85.7%333287
326Suzuki Jimny70.0%n/a –70.0%+ 600.0%346398
327Audi A760.0%– 96.8%330130.0%– 97.5%331221
328Zeekr 7X60.0%new309210.0%new318401
329Deepal S0550.0%new –50.0%new349381
330Ferrari SF90/Stradale50.0%– 85.7%307200.0%– 71.0%319302
331Lucid Air50.0%– 28.6%314170.0%– 51.4%327312
332Lynk & Co 0250.0%+ 150.0%308180.0%+ 50.0%325350
333Maserati GranTurismo50.0%+ 150.0%320140.0%+ 40.0%330339
334Nissan Interstar50.0%new –50.0%new353 –
335Togg T10F50.0%new311210.0%new317358
336Alpine A39040.0%new286700.0%new294436
337Rolls-Royce Spectre40.0%– 50.0%326160.0%– 46.7%328342
338Audi A430.0%– 98.7%33670.0%– 99.3%344205
339Deepal S0730.0%new –30.0%new360402
340Iveco Stralis30.0%n/a324100.0%n/a336363
341Lotus Emira30.0%– 83.3%34950.0%– 89.4%351322
342Mercedes Actros30.0%+ 200.0%33380.0%+ 100.0%342367
343Toyota Prius30.0%– 78.6%270450.0%– 2.2%301304
344Volvo S/V9030.0%– 97.9%322840.0%– 78.1%286244
345Cadillac Escalade20.0%– 66.7%31790.0%– 65.4%337337
346Ferrari 849 Testarossa20.0%new –20.0%new370 –
347Fiat Doblo20.0%+ 0.0%33970.0%+ 16.7%345370
348Genesis G8020.0%– 80.0%34040.0%– 69.2%355348
349Jeep Grand Cherokee20.0%– 75.0% –40.0%– 84.6%356325
350Man TGM20.0%– 50.0% –110.0%+ 83.3%335360
351Man TGS20.0%n/a34450.0%+ 400.0%352384
352Maserati Quattroporte20.0%n/a –20.0%n/a372425
353Opel Vivaro20.0%– 33.3% –30.0%– 66.7%365356
354VW Up!20.0%– 84.6%35830.0%– 90.9%368321
355Zeekr 00120.0%new –40.0%new359391
356Dacia Logan10.0%– 75.0% –10.0%– 93.8%376359
357DAF XF10.0%n/a34720.0%n/a369439
358DS 310.0%– 96.0%33830.0%– 92.7%361335
359GWM Ora 0710.0%– 87.5%33150.0%– 70.6%350344
360Iveco Eurocargo10.0%+ 0.0%34230.0%– 25.0%363374
361Man TGL10.0%+ 0.0%33290.0%+ 200.0%339377
362Maserati Ghibli10.0%n/a –10.0%– 66.7%379366
363Maxus Mifa 910.0%– 50.0% –10.0%– 66.7%380353
364NIO EL610.0%– 50.0%35220.0%– 81.8%373347
365NIO ET510.0%– 87.5%34630.0%– 85.7%364318
366Omoda 910.0%new –10.0%new383409
367Peugeot 50810.0%– 92.3%35530.0%– 95.3%366317
368Porsche Boxster10.0%– 96.2% –10.0%– 97.7%385336
369Smart Fortwo10.0%n/a –10.0%n/a386386
370Toyota Mirai10.0%– 66.7%35630.0%– 57.1%367354

Source: KBA

Finland March 2026: Tesla Model Y #1 for 4th straight month

The Tesla Model Y resumes its dominance in Finland.

Finnish new car sales post an unusually strong month in March at +10% year-on-year to 6,692 units. This tilts the YTD tally into positive territory at +2.7% to 16,886. Toyota (-5.2%) remains the most popular brand in the country by far at 13.3% share despite a YoY fall and finding itself one percentage point below its YTD level. Volkswagen (+0.5%) is stable in 2nd place, a disappointing result in context. In contrast Volvo (+25%) and most impressively Tesla (+100.7%) stun below. BMW (+48.1%) also vastly outpaces the market at #7 while BYD (+194.3%), Renault (+124.3%) and Peugeot (+90.9%) stand out below.

Model-wise, the Tesla Model Y (+76.6%) ranks #1 for the 4th consecutive month with 5.4% share, as a reminder it was #5 over the Full Year 2025. The Toyota Yaris Cross (+112.9%) surges to 2nd spot, also held YTD vs. #1 over the Full Year 2025. The Nissan Qashqai (+63.2%) is back up to #3 while the Tesla Model 3 (+154.4%) surges to #4, the nameplate’s highest ranking in Finland since December 2024. Notice also the Mercedes CLA (+2366.7%) at #7, the Skoda Elroq (+258.5%) at #8 and the VW T-Roc (+306.5%) at #13.

Previous month: Finland February 2026: Tesla Model Y stays #1, Mercedes CLA up to #4

One year ago: Finland March 2025: Toyota RAV4 signs first ever win just above the Tesla Model Y

Full March 2026 Top 30 brands and models below.

Note these rankings feature the Top 30 YTD brands and models ordered based on their March 2026 sales and may therefore be slightly inaccurate.

Finland March 2026 – brands:

PosBrandMar-26%/25Feb2026%/25PosFY25
1Toyota89313.3%– 5.2%12,41314.3%– 5.4%11
2Volkswagen6589.8%+ 0.5%21,68110.0%– 2.2%22
3Volvo6009.0%+ 25.0%41,5549.2%+ 6.2%44
4Tesla5928.8%+ 100.7%61,1526.8%+ 142.5%510
5Skoda5558.3%+ 14.9%31,6389.7%+ 13.3%33
6Kia3795.7%– 16.7%51,1296.7%– 6.8%65
7BMW3545.3%+ 48.1%88975.3%+ 5.5%86
8Mercedes3495.2%+ 1.5%79335.5%+ 13.4%77
9Nissan3054.6%+ 11.3%116113.6%– 26.8%1111
10Audi2664.0%+ 6.0%97394.4%+ 6.6%98
11Ford2433.6%– 23.8%106493.8%– 6.9%109
12Hyundai2083.1%– 8.8%123992.4%– 33.5%1212
13Polestar1742.6%– 4.4%192581.5%– 39.9%1513
14Renault1572.3%+ 124.3%143161.9%+ 55.7%1314
15BYD1031.5%+ 194.3%132731.6%+ 122.0%1418
16Mazda991.5%– 7.5%161921.1%– 14.7%1617
17Peugeot841.3%+ 90.9%181871.1%– 28.6%1716
18Mitsubishi751.1%+ 78.6%221550.9%+ 42.2%2120
19Cupra630.9%+ 57.5%241540.9%+ 16.7%2223
20Opel620.9%+ 19.2%151751.0%+ 42.3%1825
21Subaru610.9%+ 56.4%251430.8%+ 43.0%2328
22Suzuki600.9%– 6.3%201671.0%– 17.7%2021
23Citroen590.9%+ 20.4%231260.7%– 12.5%2419
24Dacia460.7%– 28.1%261260.7%– 49.6%2515
25MG430.6%– 43.4%271010.6%– 17.9%2722
26Land Rover420.6%+ 61.5%29880.5%– 11.1%2829
27Lexus420.6%+ 0.0%211160.7%– 7.9%2626
28Smart340.5%+ 17.2%171741.0%+ 194.9%1924
29Porsche290.4%– 44.2%28820.5%– 32.8%2927
30Mini130.2%– 27.8%30490.3%+ 19.5%31n/a
n/aSeat10.0%– 96.0%n/a560.3%+ 0.0%3030

Finland March 2026 – models:

PosModelMar-26%/25Feb2026%/25PosFY25
1Tesla Model Y3625.4%+ 76.6%19025.3%+ 210.0%15
2Toyota Yaris Cross2984.5%+ 112.9%56533.9%+ 30.3%21
3Nissan Qashqai2353.5%+ 63.2%144842.9%– 11.0%59
4Tesla Model 32293.4%+ 154.4%n/a2461.5%+ 36.7%1624
5Volvo XC602033.0%+ 63.7%34922.9%+ 25.5%47
6VW ID.41512.3%– 14.2%113892.3%+ 10.5%108
7Mercedes CLA1482.2%+ 2366.7%44142.5%+ 1154.5%7n/a
8Skoda Elroq1472.2%+ 258.5%74372.6%+ 439.5%611
9Skoda Enyaq1462.2%– 5.8%84142.5%+ 0.7%86
10Toyota bZ4x1422.1%+ 37.9%25073.0%+ 85.7%3n/a
11Toyota C-HR1291.9%– 31.0%133171.9%– 17.7%1412
12Toyota Yaris1281.9%– 7.2%104032.4%– 8.2%92
13VW T-Roc1261.9%+ 306.5%63492.1%+ 315.5%12n/a
14Toyota Corolla1251.9%– 10.1%93492.1%+ 1.2%113
15Volvo EX401211.8%+ 95.2%153271.9%+ 89.0%1316
16Polestar 41111.7%+ 20.7%n/a1621.0%– 26.7%2420
17VW ID.71001.5%– 3.8%202371.4%+ 5.3%1713
18Kia EV3821.2%– 36.9%212161.3%– 22.0%1914
19Skoda Octavia751.1%– 10.7%162211.3%– 11.2%1815
20Volvo V60731.1%+ 9.0%311560.9%– 38.3%2618
21BMW i4721.1%+ 44.0%281631.0%+ 19.9%2326
22VW Golf701.0%+ 4.5%191781.1%– 19.8%2121
23Ford Explorer641.0%+ 220.0%261520.9%+ 120.3%28n/a
24Volvo XC40600.9%n/an/a1280.8%+ 0.8%32n/a
25VW Tiguan600.9%– 25.0%221490.9%– 49.3%3017
26Volvo EX30580.9%– 22.7%301530.9%– 8.4%2730
27Audi Q4560.8%– 29.1%171931.1%– 9.8%2019
28Kia Stonic550.8%– 20.3%122871.7%+ 58.6%1523
29Kia Ceed540.8%– 38.6%181671.0%– 31.3%2210
30Volvo EC40450.7%+ 15.4%271570.9%+ 91.5%25n/a
n/aSkoda Kodiaq390.6%– 31.6%241350.8%– 25.4%3127
n/aSmart #5330.5%new231510.9%new29n/a

Source: AUT

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