Ford F-Series sales are up 9.4% over Q1.

Local consultancy Desrosiers Automotive has the Canadian new light vehicle market down a steep -8.2% year-on-year in March to 170,000 units. The SAAR is down to 1.85 million, the lowest since September 2025. The Q1 volume is down -4.4% to 406,000. Desrosiers considers this result as a solid one given the soaring gas prices and tariff-related economic headwinds. In the Q1 OEM charts, Ford Motor (+14.4%) brilliantly overtakes General Motors (-13.1%) while Hyundai-Kia (+0.8%) remains above Toyota Motor (-2.4%). Stellantis (+14.6%) stages a comeback with the Volkswagen Group (+7.7%) also strong.

In the Q1 brands charts, Ford (+14.1%) defies the negative market to sail away into the distance at almost 68,000 sales vs. under 43,000 for #2 Toyota (-1.1%). Chevrolet (-6.5%), Hyundai (+1.8%) and Honda (-8.7%) complete the Top 5. Volkswagen (+12.7%), Mitsubishi (+7.3%), Ram (+6.9%) and Jeep (+3.2%) also shine below. Hit hard are Tesla (-39.2%), Buick (-33.5%), Cadillac (-21.8%) and Mercedes (-20%).

Over in the models charts, the Ford F-Series (+9.4%) widens the gap with its followers to an outstanding  20,431 units while selling just over 34,000 units itself. The GMC Sierra (-15.2%) grabs the 2nd spot despite falling heavily year-on-year, while the Honda CR-V (-5%) climbs to #3 and #1 SUV. The Chevrolet Silverado (-11.9%) is in difficulty in 4th place whereas the Hyundai Tucson (+47.7%) surges to #5 ahead of the Nissan Kicks (+27.4%) and Ram Pickup (+16.6%). Other great performers below include the VW Tiguan (+135.8%) and Kia Sportage (+51.4%). Handicapped by a lousy generation changeover the Toyota RAV4 dives -62.7% to #13 vs. a traditional 2nd spot overall.

Previous post: Canada February 2026: bZ4X is Toyota’s best-seller

One year ago: Canada March/Q1 2025: GM (+17.3%) posts largest growth among main OEMs, best March volume in 7 years

Full Q1 2026 Top 15 OEMs, Top 45 All brands and Top 297 All models below.

Canada Q1 2026 – OEMs:

Pos	OEM	Q1 2026	/25
1	Ford Motor Co.	70,541	+ 14.4%
2	General Motors	64,302	– 13.1%
3	Hyundai-Kia	52,966	+ 0.8%
4	Toyota Motor Co.	49,628	– 2.4%
5	Nissan Group/Mitsubishi	35,708	– 7.3%
6	Honda Canada	30,596	– 7.1%
7	Stellantis	30,337	+ 14.6%
8	Volkswagen Group	27,886	+ 7.7%
9	Subaru	15,691	– 13.7%
10	Mazda	15,153	– 8.4%
11	Mercedes-Benz Canada	6,884	– 20.0%
12	BMW Group	6,765	– 8.0%
13	Tesla (est)	6,130	– 39.2%
14	JLR	4,211	+ 59.7%
15	Volvo Cars Canada	2,929	+ 11.3%

Canada Q1 2026 – brands:

Pos	Brand	Q1 2026	/25
1	Ford	67,918	+ 14.1%
2	Toyota	42,663	– 1.1%
3	Chevrolet	33,738	– 6.5%
4	Hyundai	31,226	+ 1.8%
5	Honda	27,655	– 8.7%
6	Nissan	25,758	– 11.6%
7	GMC	22,027	– 14.4%
8	Volkswagen	20,299	+ 12.7%
9	Kia	20,008	– 1.3%
10	Subaru	15,691	– 13.7%
11	Mazda	15,153	– 8.4%
12	Ram	12,463	+ 6.9%
13	Mitsubishi	8,761	+ 7.3%
14	Jeep	8,631	+ 3.2%
15	Lexus	6,965	– 9.5%
16	Mercedes	6,884	– 20.0%
17	Tesla (est)	6,130	– 39.2%
18	BMW	5,866	– 9.0%
19	Audi	5,578	– 5.3%
20	Chrysler	5,074	+ 97.8%
21	Buick	4,720	– 33.5%
22	Land Rover	3,982	+ 67.2%
23	Cadillac	3,817	– 21.8%
24	Acura	2,941	+ 12.0%
25	Volvo	2,929	+ 11.3%
26	Dodge	2,742	– 3.6%
27	Lincoln	2,623	+ 25.0%
28	Porsche	1,827	+ 0.7%
29	Genesis	1,732	+ 10.3%
30	Fiat	1,287	+ 70.0%
31	Infiniti	1,189	– 5.0%
32	Rivian	875	+ 191.7%
33	Mini	830	– 3.4%
34	Polestar	405	– 61.4%
35	Lucid	235	+ 17.5%
36	Jaguar	229	– 10.5%
37	Vinfast	207	– 34.3%
38	Lamborghini	108	+ 2.9%
39	Ferrari	89	+ 2.3%
40	Alfa Romeo	81	– 51.2%
41	Bentley	74	+ 5.7%
42	Rolls-Royce	69	+ 43.8%
43	Maserati	59	– 47.3%
44	McLaren	42	+ 5.0%
45	Karma	7	+ 75.0%

Canada Q1 2026 – models:

Pos	Model	Q1 2026	/25
1	Ford F-Series	34,088	+ 9.4%
2	GMC Sierra	13,657	– 15.2%
3	Honda CR-V	13,110	– 5.0%
4	Chevrolet Silverado	12,995	– 11.9%
5	Hyundai Tucson	12,164	+ 47.7%
6	Nissan Kicks/Kicks Play	12,132	+ 27.4%
7	Ram Pick-up	11,545	+ 16.6%
8	Nissan Rogue	9,119	– 8.5%
9	Subaru Crosstrek	7,946	+ 12.0%
10	VW Tiguan	7,298	+ 135.8%
11	Kia Sportage	6,814	+ 51.4%
12	Honda Civic	6,732	– 7.5%
13	Toyota RAV4	6,465	– 62.7%
14	Ford Escape	6,429	+ 0.8%
15	Mazda CX-5	6,104	+ 20.0%
16	Chevrolet Equinox	5,624	– 2.1%
17	Toyota Corolla	5,496	+ 6.7%
18	Ford Bronco Sport	5,344	+ 21.3%
19	Mitsubishi Outlander	5,244	+ 22.1%
20	Hyundai Kona	5,137	– 9.6%
21	VW Taos	4,938	– 3.2%
22	Toyota bZ4X	4,728	+ 1359.3%
23	Ford Transit	4,699	+ 3.2%
24	Hyundai Elantra	4,438	– 16.9%
25	Chevrolet Trax	4,428	+ 8.6%
26	Tesla Model Y (est)	4,235	– 9.9%
27	Kia Seltos	4,167	+ 13.4%
28	Ford Maverick	4,091	+ 120.1%
29	Chrysler Pacifica	4,008	+ 256.0%
30	Ford Explorer	3,846	+ 49.5%
31	Mazda CX-30	3,736	+ 21.4%
32	Toyota Corolla Cross	3,712	– 9.7%
33	Subaru Forester	3,467	– 39.9%
34	Toyota Tacoma	3,421	+ 25.2%
35	VW Jetta	3,110	+ 8.8%
36	Toyota Tundra	3,079	– 10.2%
37	GMC Terrain	3,066	– 4.0%
38	Hyundai Venue	3,018	+ 9.9%
39	Kia K4	2,865	– 12.8%
40	Audi Q5	2,734	+ 19.4%
41	Hyundai Palisade	2,704	+ 40.7%
42	Toyota Grand Highlander	2,692	+ 54.4%
43	Kia Niro	2,661	+ 94.8%
44	Honda HR-V	2,647	– 27.5%
45	Lexus NX	2,627	– 7.5%
46	Toyota Prius	2,591	+ 167.1%
47	Toyota Sienna	2,544	+ 10.7%
48	Jeep Wrangler	2,518	– 10.7%
49	Dodge Durango	2,490	+ 21.4%
50	Ford Bronco	2,385	+ 2.0%
51	Mitsubishi RVR	2,377	+ 55.7%
52	Jeep Grand Cherokee	2,334	– 0.3%
53	Lexus RX	2,300	+ 1.6%
54	Chevrolet Traverse	2,259	+ 20.9%
55	Subaru Outback	2,232	– 2.6%
56	Nissan Sentra	2,226	– 30.8%
57	Chevrolet Trailblazer	2,207	– 5.5%
58	Toyota 4Runner	2,198	+ 19881.8%
59	Toyota Highlander	2,157	+ 53.9%
60	Ford Mustang Mach-E	2,116	+ 2.3%
61	Mercedes GLC	2,078	+ 9.7%
62	Ford Ranger	2,073	+ 61.3%
63	Mazda3	2,030	– 16.9%
64	Jeep Compass	2,020	– 13.2%
65	VW Atlas	1,959	– 21.3%
66	Buick Envision	1,872	– 38.4%
67	Mazda CX-90	1,867	+ 2.8%
68	Hyundai Santa Fe	1,866	– 39.9%
69	Chevrolet Colorado	1,797	– 6.0%
70	Toyota Camry	1,749	+ 49.2%
71	Land Rover Defender	1,731	+ 128.1%
72	BMW X3	1,712	+ 56.6%
73	Honda Pilot	1,610	– 18.4%
74	GMC Canyon	1,424	– 14.4%
75	Mercedes GLE	1,395	– 13.9%
76	Honda Passport	1,360	+ 172.0%
77	Nissan Leaf	1,330	+ 4190.3%
78	Fiat 500	1,287	+ 71.8%
79	Kia Sorento	1,254	– 65.4%
80	Cadillac Optiq	1,245	+ 102.4%
81	Acura MDX	1,232	+ 15.9%
82	GMC Acadia	1,206	– 9.6%
83	Buick Encore GX	1,181	– 28.6%
84	Mercedes Sprinter	1,179	– 34.3%
85	Range Rover Sport	1,175	+ 98.5%
86	Buick Envista	1,143	– 26.0%
87	Mitsubishi Eclipse Cross	1,140	– 14.5%
88	VW Golf/GTI	1,135	+ 1.7%
89	Genesis GV70	1,111	+ 10.3%
90	GMC Yukon	1,108	– 11.6%
91	Lincoln Nautilus	1,101	+ 40.4%
92	Mazda CX-70	1,099	+ 40.0%
93	Chevrolet Tahoe	1,083	– 10.7%
94	Chrysler Grand Caravan	1,066	– 24.8%
95	Kia Carnival	1,020	– 23.8%
96	Ford Expedition	1,010	+ 25.2%
97	Subaru Solterra	989	+ 6.7%
98	Jeep Cherokee	960	+ 3592.3%
99	BMW X1	947	– 37.0%
100	BMW X5	940	– 13.3%
101	Volvo XC60	940	+ 32.2%
102	Chevrolet Suburban	940	+ 33.5%
103	Ford E-Series	933	+ 16.5%
104	Ram ProMaster Van	918	– 47.7%
105	VW ID.4	910	– 52.8%
106	Ford Mustang	904	+ 0.3%
107	Toyota Crown Signia	861	+ 49.0%
108	Volvo XC90	851	+ 1.7%
109	Chevrolet Express	820	– 30.2%
110	Acura ADX	808	+ 80700.0%
111	GMC Yukon XL	802	– 5.4%
112	Tesla Model 3 (est)	800	– 80.0%
113	Infiniti QX50	735	+ 329.8%
114	Honda Odyssey	727	– 30.2%
115	Volvo XC40	727	– 5.6%
116	Honda Accord	723	– 16.3%
117	Porsche Macan	714	+ 4.5%
118	GMC Savana	712	– 21.1%
119	Tesla Cybertruck (est)	710	– 5.3%
120	Lincoln Corsair	680	+ 13.1%
121	Hyundai Sonata	676	+ 33.6%
122	Chevrolet Blazer	669	– 50.3%
123	Audi Q3	657	– 43.7%
124	VW Atlas Cross Sport	652	– 47.2%
125	Audi A5	629	+ 15.2%
126	Acura RDX	616	– 49.8%
127	Kia EV9	605	– 9.8%
128	Cadillac XT5	599	– 14.8%
129	Honda Ridgeline	581	– 31.5%
130	Subaru Impreza	558	– 3.0%
131	Lincoln Aviator	557	+ 12.1%
132	Lexus TX	547	– 11.3%
133	Jeep Gladiator	534	+ 88.7%
134	Cadillac Lyriq	531	– 26.3%
135	Hyundai Ioniq 5	526	– 77.6%
136	Buick Enclave	524	– 38.8%
137	Toyota Land Cruiser	519	– 62.2%
138	BMW 3-Series	517	+ 98.8%
139	Porsche 911	514	+ 89.0%
140	Chevrolet Corvette	511	– 22.3%
141	Rivian R1S	510	+ 155.0%
142	Kia EV4	490	new
143	Mini Countryman	480	+ 11.1%
144	Mercedes GLA	477	– 9.7%
145	Range Rover	474	+ 0.6%
146	Audi Q7	468	– 0.4%
147	Porsche Cayenne	467	– 17.3%
148	Mercedes G Class/GLS	461	– 27.3%
149	Cadillac Escalade	442	– 28.4%
150	Lexus UX	421	– 47.4%
151	Audi A3	396	+ 90.4%
152	Genesis GV80	382	+ 7.3%
153	Subaru WRX	375	– 34.4%
154	Rivian R1T	365	+ 265.0%
155	Hyundai Ioniq 6	355	+ 83.9%
156	Mini Cooper	350	– 18.0%
157	Polestar 3	350	+ 16.7%
158	Lexus IS	349	+ 12.2%
159	Lexus GX	346	– 1.7%
160	Cadillac Vistiq	346	new
161	Range Rover Velar	345	+ 56.1%
162	Hyundai Ioniq 9	336	new
163	Nissan Armada	318	+ 40.1%
164	BMW 4-Series	310	+ 1.3%
165	Audi Q8	299	+ 12.4%
166	Chevrolet Bolt	298	+ 2383.3%
167	VW ID.Buzz	297	+ 62.3%
168	Lincoln Navigator	285	+ 31.3%
169	Mercedes A Class/CLA	282	– 21.0%
170	Mercedes E Class	277	+ 8.6%
171	Mercedes CLE	243	– 23.1%
172	BMW X2	240	– 38.8%
173	Volvo EX30	237	+ 69.3%
174	Jeep Grand Wagoneer	236	+ 66.2%
175	Acura Integra	228	+ 40.7%
176	Nissan Versa	227	– 81.8%
177	BMW X7	226	+ 33.7%
178	Audi Q6 e-Tron	221	– 30.7%
179	Dodge Charger	214	– 2.3%
180	Infiniti QX80	212	– 16.9%
181	Cadillac Escalade ESV	211	– 27.7%
182	Lucid Air	210	+ 5.0%
183	BMW 5-Series	205	+ 9.6%
184	Toyota Sequoia	203	+ 26.1%
185	Infiniti QX60	197	– 72.1%
186	Tesla Model X (est)	195	– 48.0%
187	Vinfast VF8	195	– 35.0%
188	Range Rover Evoque	192	– 16.5%
189	Tesla Model S (est)	190	– 24.0%
190	BMW 2 Series	181	– 3.2%
191	Mazda CX-50	162	– 95.0%
192	Cadillac CT5	162	– 22.5%
193	Mercedes C Class	161	– 50.5%
194	Mazda MX-5 Miata	155	+ 59.8%
195	Cadillac Escalade IQ	151	– 48.5%
196	Lexus RZ	150	+ 305.4%
197	Genesis G70	149	+ 24.2%
198	Nissan Ariya	143	– 81.9%
199	BMW X6	142	– 33.0%
200	Jaguar F-Pace	141	– 29.9%
201	BMW i4	140	– 67.3%
202	Lexus LX	133	– 48.2%
203	Nissan Murano	129	– 90.0%
204	Toyota 86	124	– 22.5%
205	Kia EV6	123	– 65.6%
206	BMW iX	119	– 45.7%
207	Mercedes GLB	118	– 63.8%
208	Subaru BRZ	106	– 57.1%
209	Honda Prologue	96	– 71.4%
210	Volvo S60/V60	93	+ 3.3%
211	Chevrolet Brightdrop 400/600	87	– 56.9%
212	Ferrari car	76	+ 1.3%
213	Mercedes EQB	74	– 17.8%
214	Toyota Crown	72	– 28.0%
215	Cadillac XT6	69	– 77.2%
216	Audi Q4 e-Tron	69	– 66.0%
217	Honda Prelude	69	new
218	Audi A6	64	– 62.1%
219	Cadillac CT4	59	– 48.7%
220	Mercedes AMG GT	57	– 33.7%
221	Lamborghini Urus	57	+ 3.6%
222	BMW X4	55	– 62.1%
223	Polestar 4	55	new
224	Lexus ES	54	– 65.6%
225	Maserati Grecale	53	– 34.6%
226	Lamborghini car	51	+ 2.0%
227	Nissan Z	48	– 71.3%
228	Volvo S90/V90	48	+ 269.2%
229	BMW Z4	47	+ 30.6%
230	Alfa Romeo Stelvio	46	– 35.2%
231	Infiniti QX55	45	– 35.7%
232	Acura TLX	42	– 66.1%
233	Land Rover Discovery Sport	42	– 38.2%
234	Bentley Car	42	+ 5.0%
235	Mclaren	42	+ 5.0%
236	Genesis G80	41	+ 32.3%
237	Nissan Altima	40	– 94.2%
238	Nissan Pathfinder	39	– 96.9%
239	Toyota Supra	39	– 59.8%
240	Porsche Boxster	38	– 50.0%
241	Dodge Hornet	37	– 93.3%
242	Rolls Royce Cullinan	37	+ 32.1%
243	Porsche Taycan	36	– 36.8%
244	Porsche Panamera	35	– 61.1%
245	GMC Hummer SUV	34	– 86.5%
246	Genesis GV60	33	– 32.7%
247	Mercedes EQE SUV	32	– 84.5%
248	Bentley Bentayga	32	+ 6.7%
249	Rolls Royce Car	32	+ 60.0%
250	Jaguar F-Type	31	+ 82.4%
251	Jeep Wagoneer	29	– 93.1%
252	BMW 8-Series	29	– 27.5%
253	Jaguar i-Pace	25	+ 177.8%
254	Lucid Gravity	25	new
255	Jaguar XF	24	+ 41.2%
256	Porsche Cayman	23	– 67.6%
257	Land Rover Discovery	23	– 42.5%
258	Lexus LC	23	– 37.8%
259	Mercedes S Class	22	– 75.6%
260	Alfa Romeo Tonale	20	– 73.0%
261	Volvo EX90	20	– 53.5%
262	Chevrolet Malibu	19	– 92.6%
263	BMW 7-Series	19	– 47.2%
264	Subaru Ascent	18	– 97.5%
265	GMC Hummer Pickup	18	– 90.3%
266	Audi A6 e-tron	17	new
267	BMW i5	16	– 84.6%
268	Genesis G90	16	+ 128.6%
269	Acura ZDX	15	– 69.4%
270	Alfa Romeo Giulia	15	– 28.6%
271	Mercedes EQS SUV	14	– 36.4%
272	Volvo C40	13	– 51.9%
273	BMW XM	13	– 48.0%
274	Ferrari Purosangue	13	+ 8.3%
275	Toyota C-HR	13	n/a
276	Vinfast VF9	12	– 20.0%
277	Lexus RC	11	– 38.9%
278	Audi e-Tron GT	10	– 54.5%
279	Mercedes EQE	8	– 84.6%
280	BMW i7	8	– 65.2%
281	Jaguar E-Pace	8	– 33.3%
282	Audi A8	8	+ 0.0%
283	Kia Telluride	7	– 99.2%
284	Nissan Frontier	6	– 99.2%
285	Hyundai Santa Cruz	6	– 99.0%
286	Audi A7	6	– 89.8%
287	Mercedes EQS	6	– 40.0%
288	Karma GS-6	5	+ 25.0%
289	Lexus LS	4	– 42.9%
290	Maserati Gran Turismo	4	– 33.3%
291	Cadillac XT4	2	– 99.8%
292	Kia Soul	2	– 99.7%
293	Maserati MC20	2	– 77.8%
294	Karma Revero	2	n/a
295	Dodge Challenger	1	– 95.7%
296	Chevrolet Camaro	1	– 95.5%
297	Nissan Titan	1	– 66.7%

Source: Desrosiers Automotive, Manufacturers