OpenAI, which is in the middle of a legal battle with Apple over hardware trade theft allegations, just released a light-up keyboard designed to be paired with its agentic coding app.
The device is weirdly described as involving "mechanical elements that can move on their own" and the Bloomberg report includes the detail that the device is designed to "feel like a companion and become a physical manifestation of OpenAIโs ChatGPT."
Apple's damning lawsuit against OpenAI appears to have had a profound impact on the latter's product launch cadence, with the latest report indicating that the maker of ChatGPT is now prioritizing a screen-free, mobile smart speaker, which is something that Apple currently does not have. OpenAI's planned smart speaker will have "mechanical elements" to help it move, and it will be able to connect with users on a human-like level As we detailed recently,ย Apple filed a damning lawsuit against OpenAIย last week, accusing it of stealing its proprietary technology, circuit designs, and component architecture for a slew of upcoming consumer-geared AI [โฆ]
OpenAIโs ad revenue forecast is on pace to miss its 2030 target by 90%, according to Emarketer.
OpenAI projected $2.5 billion in ad revenue this year and $100 billion by 2030. Emarketer estimates the entire U.S. market for standalone chatbot ads will generate less than $1 billion this year and $5.41 billion by 2030.
OpenAIโs target. OpenAI began testing ChatGPT ads in February. By April, the company projected that ad revenue would grow to $100 billion within five years. But that forecast is larger than Emarketerโs 2030 estimate for the full U.S. chatbot ad market.
What Emarketer measured. Emarketerโs estimate covers standalone chatbots in the U.S., including ChatGPT, Microsoft Copilot, Google AI Mode and Amazon Alexa for Shopping, formerly Rufus. The research firmโs forecast puts the 2030 market ceiling at $5.41 billion, far below OpenAIโs target for its ad business alone.
Why we care. Chatbot ads are still a small market, despite growing interest in AI search and shopping. The gap between OpenAIโs target and Emarketerโs forecast shows ChatGPT Ads have a long way to go.
Assumptions vs. reality? OpenAIโs forecast assumes the company will capture search ad budgets at scale, dominate a mature chatbot ad market, and outperform every ad format in history, Adweek reported. Emarketerโs data points to a much smaller market.
Anthropic has consistently attempted to depict itself as the ethical foil to other AI companies. This latest marketing stunt โ which leans into criticism of AI as a way to make Anthropic seem aware of the responsibility it carries โ would appear to be more of the same.
Intel has reportedly secured some big wins with its 18A, 14A, and EMIB process / advanced packaging technologies, signaling massive interest in its Foundry business. Tech Heavyweights Are Lining Up To See What Intel Foundry Has To Offer As 18A, 14A & EMIB Technologies See Heightened Interest TSMC has so far been the only semiconductor manufacturer to offer bleeding-edge processes and packaging technology, but Intel has quickly emerged as a fierce competitor. Intel has only launched its 18A node, which is already achieving volume ramp, and is working towards its more advanced 18A-P (In Risk Production) and 14A nodes (Risk [โฆ]
Apple would not comment on the "security breach," which allegedly allowed a former employee to download sensitive files from Apple's network long after he departed the company for rival OpenAI.
Appleโs trade secrets lawsuit against OpenAI contains allegations that range from employees joking about unauthorized access to Appleโs systems to claims that job candidates were asked to bring Apple hardware to interviews. Here are the complaintโs most eye-catching claims.
Sometimes, as rabbits waste their time on petty feuds and habitual sloth, the tortoise can win the sprint. This is exactly what appears to have happened with StepX and its just-teased Neo AI phone, as Apple and OpenAI remain locked in a high-stakes battle over alleged technology theft related to their upcoming consumer-facing AI devices. StepX Neo clinches the first-mover advantage on the AI phone as Apple and OpenAI remain mired in a technology theft feud As we detailed recently, Apple filed a damning lawsuit against OpenAI last week, accusing it of stealing its proprietary technology, circuit designs, and component [โฆ]
Agentic Atlas browser pulled as OpenAI focuses on one single app
New ChatGPT desktop app includes built-in browser and agentic capabilities
Could this finally be the 'superapp' we were promised back in April 2026?
Not even a full year after OpenAI launched its own, dedicated agentic browser, ChatGPT Atlas has been axed amid a broader ChatGPT reinvention and the introduction of what might just be the superapp we've been teased for months.
Launched in October 2025, OpenAI has confirmed that Atlas will stop working from August 9, 2026, however it's not technically the end of the company's browser ambitions.
Instead, the browser is simply being moved into the new ChatGPT desktop app and will form part of existing AI workflows without the friction of having to move apps.
ChatGPT Atlas pulled after 10 months
In April, Chief Revenue Officer Denise Dresser described the company's future as one that stops pursuing side quests and fragmented interfaces. She teased an upcoming 'superapp', and while the company didn't explicitly describe the new ChatGPT desktop app as that 'superapp', the significant overhaul and the integration of Codex, other agentic AI tools and a browser within the single app implies this could indeed be said 'superapp'.
"Weโll begin sunsetting the standalone Atlas browser, and will share information with users about how to transition to ChatGPT," the company wrote in a recent announcement.
The new app launch coincides with the introduction of ChatGPT Work, which adds new agentic capabilities in light of the fact that many Codex users are actually knowledge workers, not coders.
ChatGPT Work bridges the gap between generative and agentic AI by enabling users to complete longer-running tasks, rather than instructing the tool prompt-by-prompt. The tool can run both locally and on the company's cloud servers, allowing access from anywhere and continues progress regardless of the primary PC's state.
Further OpenAI tools are also being made available via Chrome extensions to keep some AI available within a dedicated browser environment.
Elon Musk was never the gracious sort to let an opportunity to take a jab against his fiercest opponent pass him by. And now that Apple has lobbed a figurative thermonuclear warhead on OpenAI in the form of a damning lawsuit, Musk is using the ensuing social media buzz to land a few choice punches on his nemesis number one, OpenAI's Sam Altman. Elon Musk now believes SpaceX will start deploying AI1 satellites by next year, but wonders if Sam Altman would be able to see the launch, strongly implying that OpenAI's CEO would be in jail by then While [โฆ]
A lawsuit from Appleโs end has unraveled, claiming that OpenAI not only poached 400 employees, but also obtained hardware samples that would be used to fulfill the AI firmโs consumer hardware goals. As the relationship between the two companies begins to sour over this legal skirmish, an analyst believes that the lawsuit will become a thorn in OpenAIโs path as it tries to leapfrog the iPhone and attempt to construct a direct relationship with customers. OpenAI has said that it has โno interest in other companiesโ trade secrets,โ with Apple alleging that a former employee had access to confidential hardware [โฆ]
OpenAI has been relentlessly poaching talent from Apple, including from its core design team, ever since the maker of ChatGPT acquired Jony Ive's startup, called io. Now, however, it seems Apple has had enough, and has lobbed its own volley via a high-profile lawsuit, accusing OpenAI of stealing trade secrets related to a slew of its upcoming AI devices. Apple: "Recently, significant evidence has emerged suggesting individuals employed by OpenAI wrongfully took Apple's secret and confidential information regarding our unreleased technologies, processes, and products" As per the information that is just trickling in, Apple has filed a civil lawsuit against [โฆ]
OpenAI is discontinuing ChatGPT Atlas, its standalone desktop browser. The browser-based AI features are moving to the new ChatGPT desktop app, which includes ChatGPT Work, OpenAIโs work-focused agent, alongside ChatGPT Codex.
The end of Atlas. James Sun of OpenAI confirmed on X Atlas will be deprecated Aug. 9.
โThe current targeted date for deprecation is 8/9, and weโll share more information in the upcoming days both in-app and via email,โ Sun said.
One desktop app. The new ChatGPT desktop app becomes OpenAIโs primary desktop product with built-in browser capabilities. Instead of maintaining a separate AI browser, OpenAI is combining browsing, work-agent features, and Codex into a single app.
Chrome users can keep Chrome. OpenAI also offers a ChatGPT and Codex extension for Chrome. That lets Chrome users access ChatGPT in their existing browser without switching to an OpenAI browser.
Why we care. OpenAI is moving AI browsing from a standalone browser into the main ChatGPT app, where more users can ask questions, research brands, and complete tasks. That gives ChatGPT another way to shape discovery beyond traditional search results.
ChatGPT Ads has sent out an email to advertisers announcing new ChatGPT Ads Manager updates and ChatGPT Ads experience updates. The updates include custom audiences, new overview tab, suggested ad drafts, as well as a refreshed ad card format and expanding ads in Japan and South Korea.
Overview tab: You can monitor account health, review recommended tasks that can help improve campaign performance, and analyze key performance metrics in a larger, more flexible trend chart.
Suggested ad drafts: If your campaign could benefit from broader content coverage to optimize delivery, you may see the option to select โAdd new adโ in your campaign view. This feature uses existing website metadata to prefill an ad draft with an image, title, and description for you to review, edit, and assign to a campaign and ad group. It does not generate new copy or imagery with AI. We covered this in more detail over here earlier this week.
ChatGPT Ads are live in Japan and South Korea: Campaigns can now target users in Japan and South Korea, expanding reach for advertisers doing business in those markets.
Refreshed static ad card format: OpenAI is starting to roll out a refreshed static ad card format across web and mobile that is more compact and easier to read, with larger visual elements. This actually rolled out in late June. Here is the before and after:
Why we care. ChatGPT Ads are new, and OpenAI continues to add new features, expand to new markets and test new ad formats and treatements.
Make sure you stay on top of these changes, experiment and continue to fine-tune your ad creatives and campaigns.
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