Samsung bringing βDesign is an Act of Loveβ to Milan Design Week 2026
Samsung has announced that it will take part in Milan Design Week 2026 with a new exhibition β Design is an Act of Love. The exhibition focuses on showing the human side of technology and how design can make everyday life better and more meaningful.
The exhibition will be set up as the Samsung Design Open Lab, which is designed like a creative laboratory. Instead of only showing finished products, this space will allow visitors to see how ideas are created and developed. It will give people a chance to understand the thinking and effort behind designing technology.
Visitors will see new experimental ideas and Samsungβs latest products. This combination will help people understand how creative concepts turn into real devices that we use in daily life. It also shows how Samsung connects imagination with practical use.
Image via Samsung
The main aim behind the exhibition is to show that technology is not just about features or looks. It is also about emotions and personal experiences. It gives an early look at how the company is changing its design approach to focus more on people and their needs.
In addition, Samsung will host a Design Talk on April 22 in collaboration with Dezeen. This session will discuss how design and human life are connected and how this relationship is changing over time.
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