Apple's sales cadence benefited enormously from its relatively attractive pricing regime that it chose to maintain until the tail-end of Q2, when the Cupertino-based tech giant finally gave in to the oncoming margin-related pressures by hiking prices of its Mac and iPad offerings. Now, however, with the hype around the iPhone 17 series fizzling out, and the upcoming iPhone 18 Pro series expected to debut with material price hikes, a new research report has just found worrying evidence of Apple's slowing sales momentum. A KeyBanc analyst now believes the consensus estimate for Apple's iPhone growth of 8 percent in 2027 […]

Read full article at https://wccftech.com/apple-just-hit-a-20-global-smartphone-share-yet-a-new-report-warns-slowing-iphone-builds-amid-price-increases-and-weak-us-upgrades-threaten-2027/

Nissan Rogue sales are up 38.6% over Q2.

New light vehicle sales in the U.S. are up 7.9% year-on-year in June to 1.4 million units according to GlobalData. The Seasonally adjusted annualised rate of sales (SAAR) is up from 15.95 million a year ago in June 2025 to 16.6 million, also ahead of May’s 16.21 million. Q2 volumes edge up 0.6% to 4,238,996. According to JD Power and GlobalData average incentives are up 13% year-on-year in June to $3,217. Incentives on non-electric vehicles are up 19% to $2,970 while incentives on EVs are up just 3.1% to $9,824. Hybrids account for 16% of the US market in June, up from 13.7% in June 2025 with EV’s share at 7.4%.

Over the second quarter of the year, General Motors (-4.2%) remains the most successful OEM in the country ahead of Toyota Motor (+1.1%). However this is GM’s third consecutive quarterly decline. Ford Motor (-10.4%) takes a big hit, but the next six manufacturers all beat the market. Notably, Nissan Group (+9.2%) and Stellantis (+5.7%) recover, with the VW Group also up significantly at +9.8%. American Honda (+8.4%) impresses while Hyundai-Kia (+3.5%) is also up.

Toyota (+2.6%) is once again the most popular marque and extends its gap over #2 Ford (-10.1%) to above 65,000 units over Q2. Chevrolet (-3.8%) is also in difficulty in third place. Nissan shoots up 10.2% in Q1 and announced it has posted 16 consecutive months of year-over year retail U.S. sales increases. Honda (+9.4%) also delivers a very solid gain, with Subaru (+6.8%), Hyundai (+4%) and Kia (+2.8%) in shape. Further down, Chrysler (+80%), Volkswagen (+24.9%) and BMW (+13%) stand out.

Model-wise, the Ford F-Series (-11%) hits a wall, as a fire at a key supplier handicapped production. The Chevrolet Silverado (-7.3%) also struggles at #2 but the Honda CR-V (+16%) confirms it is the new SUV champion in the US. Indeed the Toyota RAV4 (-24.2%) continues on its difficult generation changeover and is down to #7 for the quarter. The Ram Pickup (+14.3%) is in great shape as is the Toyota Camry (+18.5%) while the GMC Sierra (+5%) is softer. The Tesla Model Y (+2.7%) falls to #8 ahead of the Honda Civic (+8.1%) and Toyota Tacoma (+5%). Excellent performances below by the Nissan Rogue (+38.6%), Ford Explorer (+13.8%) and Honda Accord (+41.2%).

Previous month: USA May 2026: Mazda (+35%), Honda (+10.5%), Subaru (+10.4%) impress, sedans up

One year ago: USA June/Q2 2025: Ford (+13.6%) overtakes Toyota (+7.1%) as #1 brand in weakening market

Full Q2 2026 Top 15 OEMs, Top 48 All brands and Top 303 All models below.

USA Q2 2026 – OEMs:

Pos	OEM	Q2 2026	/25
1	General Motors	711,162	– 4.2%
2	Toyota Motor	673,970	+ 1.1%
3	Ford Motor Co	545,978	– 10.4%
4	Hyundai-Kia	489,663	+ 3.5%
5	American Honda	420,089	+ 8.4%
6	Stellantis	329,284	+ 5.7%
7	Nissan Motor Group/Mitsubishi	265,868	+ 9.2%
8	Subaru	165,390	+ 6.8%
9	Volkswagen Group	144,964	+ 9.8%
10	Tesla	115,000	– 8.0%
11	BMW Group	110,559	+ 11.9%
12	Mazda	107,361	+ 7.4%
13	Mercedes-Benz	84,500	– 2.9%
14	Volvo Cars	34,228	+ 9.0%
15	JLR	24,400	– 28.2%

USA Q2 2026 – brands:

Pos	Brand	Q2 2026	/25
1	Toyota	585,210	+ 2.6%
2	Ford	519,589	– 10.1%
3	Chevrolet	455,944	– 3.8%
4	Honda	382,727	+ 9.4%
5	Hyundai	245,180	+ 4.0%
6	Nissan	230,443	+ 10.2%
7	Kia	223,712	+ 2.8%
8	GMC	169,226	– 0.3%
9	Subaru	165,390	+ 6.8%
10	Jeep	140,699	– 5.5%
11	Ram	123,147	+ 11.3%
12	Tesla	115,000	– 8.0%
13	Mazda	107,361	+ 7.4%
14	BMW	102,713	+ 13.0%
15	Volkswagen	89,159	+ 24.9%
16	Lexus	88,760	– 7.5%
17	Mercedes	84,500	– 2.9%
18	Buick	50,167	– 7.5%
19	Chrysler	41,710	+ 80.0%
20	Audi	38,030	– 3.1%
21	Acura	37,362	– 0.7%
22	Cadillac	35,825	– 19.2%
23	Volvo	34,228	+ 9.0%
24	Lincoln	26,389	– 15.8%
25	Land Rover	23,700	– 25.9%
26	Mitsubishi	23,127	+ 4.6%
27	Dodge	21,818	– 15.3%
28	Genesis	20,771	+ 4.6%
29	Porsche	16,495	– 16.7%
30	Infiniti	12,298	– 0.2%
31	Rivian	10,200	+ 2.9%
32	Mini	7,456	– 2.1%
33	Ineos	1,500	+ 25.0%
34	Lucid	1,500	+ 50.0%
35	Polestar	1,100	– 42.1%
36	Maserati	1,000	– 33.3%
37	Ferrari	880	+ 6.0%
38	Alfa Romeo	828	– 31.7%
39	Jaguar	700	– 64.6%
40	Bentley	650	– 6.5%
41	Lamborghini	630	– 28.0%
42	Aston Martin	550	+ 5.8%
43	Rolls Royce	390	+ 18.2%
44	VinFast	300	– 55.9%
45	McLaren	290	+ 7.4%
46	Lotus	160	– 48.4%
47	Fisker	100	– 54.5%
48	Fiat	82	– 79.2%

USA Q2 2026 – models:

Pos	Model	Q2 2026	/25
1	Ford F-Series	197,900	– 11.0%
2	Chevrolet Silverado	145,011	– 7.3%
3	Honda CR-V	126,677	+ 16.0%
4	Ram Pickup	109,166	+ 14.3%
5	Toyota Camry	100,789	+ 18.5%
6	GMC Sierra	95,147	+ 5.0%
7	Toyota RAV4	94,086	– 24.2%
8	Tesla Model Y	77,000	+ 2.7%
9	Honda Civic	74,840	+ 8.1%
10	Toyota Tacoma	74,585	+ 5.0%
11	Chevrolet Equinox	69,637	– 8.7%
12	Toyota Corolla	68,829	+ 6.6%
13	Nissan Rogue	65,796	+ 38.6%
14	Ford Explorer	65,538	+ 13.8%
15	Hyundai Tucson	62,186	+ 6.6%
16	Chevrolet Trax	60,287	– 0.5%
17	Subaru Forester	53,702	+ 16.5%
18	Honda Accord	52,751	+ 41.2%
19	Kia Sportage	50,203	+ 9.4%
20	Subaru Crosstrek	49,126	+ 5.1%
21	Jeep Grand Cherokee	48,255	– 5.8%
22	Ford Maverick	47,850	– 0.4%
23	Hyundai Elantra	46,776	+ 13.3%
24	Ford Bronco	45,739	+ 15.9%
25	Ford Transit	44,677	+ 7.7%
26	Chevrolet Traverse	43,568	+ 19.5%
27	Jeep Wrangler	41,793	– 12.3%
28	Chrysler Pacifica/Voyager	41,704	+ 81.1%
29	Toyota Grand Highlander	40,914	+ 3.1%
30	Nissan Sentra	39,817	+ 28.5%
31	Toyota Tundra	39,752	+ 0.9%
32	Toyota 4Runner	39,076	+ 79.9%
33	Kia Telluride	37,674	+ 19.0%
34	Honda HR-V	37,357	– 2.1%
35	Ford Bronco Sport	36,466	– 6.7%
36	Kia K4	36,359	– 5.6%
37	Subaru Outback	35,884	+ 7.7%
38	Mazda CX-50	35,785	+ 51.6%
39	Hyundai Palisade	35,749	+ 15.5%
40	Nissan Pathfinder	35,517	+ 32.1%
41	Chevrolet Trailblazer	32,341	+ 28.4%
42	Honda Pilot	31,890	– 2.0%
43	Toyota Corolla Cross	31,448	+ 15.6%
44	Hyundai Santa Fe	30,660	– 9.0%
45	Toyota Sienna	30,600	+ 4.8%
46	Lexus RX	30,568	+ 8.5%
47	VW Tiguan	29,002	+ 152.5%
48	Kia Sorento	27,838	+ 7.9%
49	Chevrolet Tahoe	27,816	– 8.1%
50	Mazda CX-5	27,700	– 22.7%
51	Nissan Kicks	26,251	+ 4.9%
52	Chevrolet Colorado	26,097	– 3.2%
53	Honda Odyssey	24,371	– 12.7%
54	Tesla Model 3	24,000	– 38.5%
55	GMC Yukon/XL	23,896	– 3.9%
56	BMW X5	22,874	+ 41.6%
57	Ford Expedition	22,857	– 27.0%
58	Hyundai Sonata	22,510	+ 31.0%
59	Nissan Frontier	21,690	+ 34.6%
60	VW Atlas	21,549	+ 18.6%
61	Kia Carnival	21,437	+ 15.4%
62	GMC Terrain	20,221	+ 23.2%
63	BMW X3	19,904	+ 11.9%
64	Kia K5	19,588	+ 4.1%
65	Nissan Altima	19,317	– 26.5%
66	Hyundai Kona	18,778	– 17.7%
67	Mercedes GLC	18,517	+ 13.4%
68	Jeep Compass	18,453	– 20.1%
69	Dodge Durango	18,275	– 11.7%
70	Kia Seltos	17,805	+ 31.3%
71	Mercedes GLE	17,731	+ 15.1%
72	Lexus NX	17,544	– 13.4%
73	Buick Envista	16,627	+ 3.3%
74	Honda Passport	16,315	+ 6.1%
75	Ford Ranger	16,294	– 9.8%
76	Toyota Highlander	16,276	– 9.8%
77	VW Jetta	15,949	+ 9.7%
78	Lexus TX	15,623	+ 3.4%
79	Jeep Wagoneer/Grand	15,103	+ 14.5%
80	Ford Mustang	14,651	+ 3.4%
81	Chevrolet Blazer	14,099	– 28.3%
82	Volvo XC90	14,025	+ 35.1%
83	Ram ProMaster Van	13,981	– 7.7%
84	Mazda CX-30	13,718	– 1.7%
85	GMC Acadia	13,224	– 17.9%
86	Acura MDX	13,173	+ 16.4%
87	Buick Encore GX	13,101	– 15.9%
88	Chevrolet Suburban	13,014	– 20.4%
89	Chevrolet Express	12,930	– 14.5%
90	Volvo XC60	12,843	+ 39.6%
91	Cadillac Escalade	12,770	– 5.4%
92	Honda Ridgeline	12,510	– 6.2%
93	Mazda CX-90	12,192	– 5.5%
94	Audi Q5	12,038	+ 30.1%
95	Ford Escape	11,715	– 74.1%
96	Buick Enclave	11,504	+ 23.5%
97	GMC Canyon	11,272	+ 22.0%
98	Mazda3	11,143	+ 46.7%
99	Hyundai Ioniq 5	10,940	+ 4.4%
100	BMW 3 Series	10,542	+ 56.8%
101	Lincoln Nautilus	10,505	+ 6.4%
102	Subaru Ascent	10,443	+ 0.4%
103	Mitsubishi Outlander	10,273	+ 11.7%
104	Nissan Murano	10,138	+ 6.4%
105	Toyota Prius	9,781	– 43.1%
106	BMW 4 Series	9,618	– 16.3%
107	Mercedes Sprinter	9,500	+ 18.8%
108	Genesis GV70	9,365	+ 4.5%
109	Lexus IS	9,026	+ 77.7%
110	Jeep Gladiator	8,946	– 33.0%
111	Buick Envision	8,935	– 32.6%
112	Ford E-Series	8,870	– 9.4%
113	Hyundai Venue	8,864	– 5.7%
114	Acura ADX	8,690	+ 93.8%
115	VW Atlas Cross Sport	8,567	+ 7.3%
116	Mitsubishi Outlander Sport	8,432	+ 69.7%
117	BMW X1	8,420	+ 31.3%
118	Toyota Land Cruiser	8,329	– 30.1%
119	Acura Integra	8,210	+ 56.6%
120	Jeep Cherokee	8,112	+ 7931.7%
121	Toyota BZ/bZ4X	8,078	+ 122.0%
122	VW Taos	7,794	– 43.9%
123	Infiniti QX60	7,581	+ 3.5%
124	Toyota Sequoia	7,557	+ 6.2%
125	Chevrolet Corvette	7,182	+ 23.8%
126	Lincoln Aviator	7,156	– 1.3%
127	Acura RDX	7,104	– 20.7%
128	Ford Mustang Mach-E	7,032	– 30.9%
129	Mercedes GLS	7,024	+ 13.1%
130	BMW 5 Series	6,984	+ 17.3%
131	Range Rover Sport	6,800	– 18.1%
132	Genesis GV80	6,788	+ 6.3%
133	Land Rover Defender	6,700	– 23.9%
134	Audi Q3	6,650	– 8.5%
135	Range Rover	6,600	– 25.8%
136	Mercedes C Class	6,581	+ 5.9%
137	BMW X7	6,548	– 12.4%
138	Lexus GX	6,416	– 33.5%
139	Kia Niro	6,312	– 5.4%
140	Lincoln Navigator	6,072	– 17.4%
141	Tesla Model X	6,000	+ 100.0%
142	Toyota Crown Signia	5,938	+ 35.8%
143	Cadillac XT5	5,764	– 9.6%
144	Rivian R1S	5,700	– 6.6%
145	Porsche Macan	5,473	– 22.7%
146	Volvo XC40	5,460	– 22.3%
147	Hyundai Santa Cruz	5,437	– 28.2%
148	Nissan Armada	5,412	+ 27.0%
149	Honda Prologue	5,088	– 24.7%
150	Porsche Cayenne	4,969	– 0.5%
151	Porsche 911	4,652	+ 39.4%
152	Nissan Versa	4,649	– 59.5%
153	Audi A5	4,510	+ 8.6%
154	Subaru Impreza	4,470	– 36.8%
155	BMW 2 Series	4,463	– 14.0%
156	Mitsubishi Eclipse Cross	4,408	– 2.8%
157	Cadillac CT5	4,311	+ 3.0%
158	Kia EV9	4,295	+ 263.4%
159	Mercedes CLE	4,292	– 2.5%
160	Cadillac Optiq	4,236	+ 31.4%
161	Cadillac Lyriq	4,208	– 16.1%
162	Audi Q7	4,129	– 15.2%
163	Audi Q8	4,059	+ 46.9%
164	Mini Cooper S	4,051	– 9.2%
165	Tesla Cybertruck	4,000	– 33.3%
166	Tesla Model S	4,000	+ 100.0%
167	Toyota C-HR	3,735	n/a
168	Mercedes E Class	3,717	– 10.5%
169	Mercedes GLA	3,701	– 25.6%
170	Mercedes GLB	3,695	+ 17.9%
171	Subaru WRX	3,606	+ 124.8%
172	BMW X6	3,567	+ 72.3%
173	GMC Savana	3,518	– 55.5%
174	Mazda CX-70	3,508	– 6.1%
175	Chevrolet Bolt	3,433	+ 3020.9%
176	Mini Countryman	3,405	+ 7.9%
177	Infiniti QX80	3,402	+ 18.5%
178	Lexus RZ	3,358	+ 44.4%
179	Mazda MX-5 Miata	3,315	+ 42.5%
180	Dodge Charger	3,205	+ 9.5%
181	VW Golf	3,182	+ 15.7%
182	Genesis G70	3,161	+ 14.5%
183	Mercedes G Class	3,110	+ 13.3%
184	Lexus UX	3,099	+ 25.2%
185	BMW 7 Series	2,921	– 7.3%
186	Hyundai Ioniq 9	2,868	+ 183.1%
187	Audi A3	2,862	+ 9.2%
188	Lincoln Corsair	2,656	– 61.3%
189	Subaru Uncharted	2,488	new
190	BMW X2	2,479	+ 44.0%
191	Subaru Trailseeker	2,433	new
192	Audi A6	2,415	+ 29.0%
193	Rivian EDV	2,380	+ 13.3%
194	Toyota Crown	2,211	– 21.5%
195	Mercedes CLA	2,163	– 1.5%
196	Subaru Solterra	2,096	– 37.8%
197	Kia EV6	2,020	– 5.5%
198	Cadillac Vistiq	2,001	+ 14.7%
199	Toyota GR86	1,961	– 26.0%
200	GMC Hummer pickup/SUV	1,948	– 56.8%
201	Mercedes S Class	1,881	– 7.2%
202	Lexus LX	1,869	– 5.4%
203	VW ID.4	1,867	– 6.3%
204	Rivian R1T	1,700	+ 0.0%
205	BMW iX	1,657	– 46.8%
206	Cadillac CT4	1,564	+ 9.4%
207	Ineos Grenadier	1,500	+ 25.0%
208	Range Rover Velar	1,500	– 34.8%
209	Infiniti QX65	1,256	new
210	VW ID.Buzz	1,249	+ 121.5%
211	Toyota Supra	1,197	+ 47.8%
212	BMW 8 Series	1,103	+ 8.5%
213	BMW Z4	1,099	+ 100.9%
214	Nissan Leaf	1,016	– 36.6%
215	Lucid Gravity	1,000	new
216	Honda Prelude	928	new
217	Porsche Panamera	891	– 21.4%
218	Volvo EX30	890	– 35.6%
219	Cadillac XT6	888	– 81.7%
220	Lexus ES	852	– 91.5%
221	Nissan Z	806	– 50.7%
222	Land Rover Discovery	800	– 27.3%
223	Genesis G80	783	– 14.8%
224	Subaru BRZ	749	– 13.2%
225	Audi Q6 e-tron	740	– 80.1%
226	Mercedes EQE SUV	717	– 40.4%
227	Range Rover Evoque	700	– 50.0%
228	Ferrari car	650	– 12.2%
229	Maserati Truck	650	– 27.8%
230	Polestar 3	650	– 61.8%
231	Mercedes AMG GT	644	– 12.3%
232	Land Rover Discovery Sport	600	– 50.0%
233	Mercedes SL Class	572	+ 54.2%
234	Jaguar F-Pace	560	– 53.3%
235	Volvo S/60	554	– 68.6%
236	Lucid Air	500	– 50.0%
237	Porsche Taycan	472	– 55.6%
238	Chevrolet BrightDrop 400	460	– 65.1%
239	Bentley Car	450	– 10.0%
240	Polestar 4	450	new
241	Volvo EX90	449	– 53.8%
242	Hyundai Ioniq 6	412	– 86.3%
243	Lamborghini Urus	400	– 30.4%
244	Rivian RCV	400	+ 3900.0%
245	BMW XM	398	– 2.7%
246	Subaru Legacy	393	– 92.7%
247	Aston Martin car	390	+ 30.0%
248	Genesis GV60	368	– 19.8%
249	Lexus LC	365	+ 34.7%
250	Maserati Car	350	– 41.7%
251	Audi A8	312	– 20.8%
252	Genesis G90	306	– 16.2%
253	Alfa Romeo Stelvio	305	– 30.7%
254	Dodge Hornet	300	– 80.5%
255	McLaren Car	290	+ 7.4%
256	Alfa Romeo Giulia	267	– 21.7%
257	Alfa Romeo Tonale	256	– 40.6%
258	Ferrari Purosangue	230	+ 155.6%
259	Lamborghini car	230	– 23.3%
260	Rolls Royce Cullinan	230	+ 9.5%
261	Mercedes EQS SUV	203	– 71.4%
262	Bentley Bentayga	200	+ 2.6%
263	Mercedes EQB SUV	188	– 92.1%
264	Mercedes EQS	185	– 64.0%
265	Kia Soul	181	– 98.8%
266	VinFast VF8	170	– 71.7%
267	Aston Martin DBX	160	– 27.3%
268	Rolls Royce car	160	+ 33.3%
269	Lotus car	155	– 48.3%
270	Acura TLX	150	– 92.9%
271	Audi A7	145	– 69.3%
272	BMW X4	136	– 91.8%
273	VinFast VF9	130	+ 62.5%
274	Audi e-Tron GT	107	– 52.0%
275	Fisker Ocean	100	– 54.5%
276	Cadillac XT4	83	– 97.9%
277	Fiat 500	81	– 76.2%
278	Mercedes EQE	79	– 91.2%
279	Chevrolet Malibu	69	– 97.9%
280	Toyota Mirai	66	+ 371.4%
281	Audi Q4 e-tron	62	– 95.0%
282	Jaguar F-Type	50	– 54.5%
283	Jaguar XF	50	– 66.7%
284	Infiniti QX50	39	– 97.4%
285	Dodge Challenger	38	– 93.4%
286	Porsche 718 Boxster	38	– 98.3%
287	Lexus RC	37	– 89.5%
288	Acura ZDX	35	– 99.4%
289	Nissan Ariya	34	– 99.5%
290	Jeep Recon	27	+ 800.0%
291	Infiniti QX55	20	– 96.2%
292	Jaguar E-Pace	20	– 83.3%
293	Jaguar i-Pace	20	– 95.0%
294	Rivian R2	20	new
295	Mitsubishi Mirage	14	– 99.6%
296	Jeep Renegade	10	– 95.5%
297	Volvo S/V90	7	– 98.8%
298	Chrysler 300	6	– 95.9%
299	Lotus Truck	5	– 50.0%
300	Lexus LS	3	– 98.9%
301	Toyota Venza	2	– 90.0%
302	Audi Q8 e-tron	1	– 99.7%
303	Fiat 124 Spider	1	+ 0.0%

Source: Manufacturers