Denmark January 2026: Toyota bZ4X #1, Urban Cruiser lands at #5
The Toyota Urban Cruiser reaches the 5th place in Denmark.
Excellent start of the year for new car sales in Denmark at +18.2% to 12,802 units in January. Toyota (+71.6%) surges into pole position with 16.5% share vs. #7 and 5.6% over the Full Year 2025. Skoda (+126.4%) is in even better shape year-on-year at #2. Leader last month and over the FY2025, Volkswagen (-42.9%) freefalls to #3. Citroen (+1416.7%) posts a surreal gain to #8 and 4.3% share vs. #20 and 1.2% over FY2025. Renault (+92.3%), BMW (+84.8%) and Peugeot (+24.9%) also impress in the remainder of the Top 10. Tesla (+2.5%) is stable at #10. Below, notice MG (+332.4%) and Mazda (+195.8%) while newcomer Zeekr is up to #21 with 1.2% share.
Model-wise, like a year ago the Toyota bZ4X (+95.6%) is the best-selling car in the country with a fantastic 10.5% share vs. just 1.4% over the Full Year 2025. In fact with 1,348 sales it already reaches 51% of its total 2025 volume. Leader over the Full Year 2025, the Skoda Elroq (+1961.5%) is #2 with a strong 6.3% share. The Tesla Model Y (+63.3%) rounds out the podium ahead of the Audi Q4 e-Tron (+131.3). The event of the month is the 5th place of the Toyota Urban Cruiser BEV with 3.4% share, this is a rebadged Suzuki e Vitara. The Cupra Born (+46.4%), Renault 5 (+944%) and BMW ix1 (+48.2%) also soar below. Note the entire Top 12 is composed of BEVs. Finally, the new Renault 4 is up to #17 and 1.5% share which is higher than at home in France.
Previous post: Denmark Full Year 2025: Skoda Elroq instant best-seller
One year ago: Denmark January 2025: Toyota bZ4X secures first win
Full January 2026 Top 55 All brands and Top 219 All models below.
Denmark January 2026 – brands:
| Pos | Brand | Jan-26 | % | /25 | Dec |
| 1 | Toyota | 2,112 | 16.5% | + 71.6% | 9 |
| 2 | Skoda | 1,243 | 9.7% | + 126.4% | 6 |
| 3 | Volkswagen | 1,163 | 9.1% | – 42.9% | 1 |
| 4 | Renault | 898 | 7.0% | + 92.3% | 7 |
| 5 | BMW | 826 | 6.5% | + 84.8% | 5 |
| 6 | Audi | 658 | 5.1% | + 18.6% | 3 |
| 7 | Mercedes | 645 | 5.0% | + 16.4% | 4 |
| 8 | Citroen | 546 | 4.3% | + 1416.7% | 18 |
| 9 | Peugeot | 462 | 3.6% | + 24.9% | 11 |
| 10 | Tesla | 458 | 3.6% | + 2.5% | 2 |
| 11 | Cupra | 454 | 3.5% | – 12.2% | 8 |
| 12 | Ford | 396 | 3.1% | + 40.4% | 14 |
| 13 | Volvo | 318 | 2.5% | + 74.7% | 13 |
| 14 | Kia | 302 | 2.4% | – 44.6% | 21 |
| 15 | MG | 294 | 2.3% | + 332.4% | 15 |
| 16 | Xpeng | 249 | 1.9% | + 41.5% | 10 |
| 17 | Suzuki | 246 | 1.9% | – 23.4% | 20 |
| 18 | Hyundai | 228 | 1.8% | – 60.8% | 12 |
| 19 | Nissan | 220 | 1.7% | – 49.0% | 22 |
| 20 | Mazda | 210 | 1.6% | + 195.8% | 16 |
| 21 | Zeekr | 156 | 1.2% | new | 23 |
| 22 | Leapmotor | 118 | 0.9% | new | 27 |
| 23 | Polestar | 95 | 0.7% | – 31.7% | 19 |
| 24 | BYD | 89 | 0.7% | + 71.2% | 17 |
| 25 | Mini | 73 | 0.6% | + 14.1% | 28 |
| 26 | Opel | 70 | 0.5% | – 61.5% | 24 |
| 27 | Honda | 42 | 0.3% | + 44.8% | 33 |
| 28 | Seat | 38 | 0.3% | – 84.4% | 38 |
| 29 | Lexus | 34 | 0.3% | – 50.7% | 36 |
| 30 | Navor | 30 | 0.2% | + 150.0% | 25 |
| 31 | Subaru | 15 | 0.1% | – 28.6% | 39 |
| 32 | Porsche | 14 | 0.1% | – 76.7% | 30 |
| 33 | KGM | 13 | 0.1% | + 550.0% | 41 |
| 34 | Exlantix | 11 | 0.1% | new | 44 |
| 35 | Jaecoo | 11 | 0.1% | new | – |
| 36 | Skyworth | 10 | 0.1% | new | – |
| 37 | Fiat | 9 | 0.1% | + 125.0% | 32 |
| 38 | Omoda | 8 | 0.1% | new | 31 |
| 39 | Hongqi | 7 | 0.1% | + 250.0% | 29 |
| 40 | Maxus | 5 | 0.0% | + 400.0% | 40 |
| 41 | Lynk & Co | 4 | 0.0% | n/a | 46 |
| 42 | Hisun | 3 | 0.0% | + 200.0% | – |
| 43 | Maserati | 3 | 0.0% | + 200.0% | 49 |
| 44 | Today Sunshine | 3 | 0.0% | new | 54 |
| 45 | Bentley | 2 | 0.0% | n/a | – |
| 46 | Micro | 2 | 0.0% | n/a | – |
| 47 | Eagle | 1 | 0.0% | n/a | 43 |
| 48 | Evolution | 1 | 0.0% | n/a | 47 |
| 49 | Ferrari | 1 | 0.0% | n/a | – |
| 50 | JAC | 1 | 0.0% | new | 48 |
| 51 | Land Rover | 1 | 0.0% | – 66.7% | 35 |
| 52 | Man | 1 | 0.0% | – 88.9% | – |
| 53 | Nilsson | 1 | 0.0% | n/a | 51 |
| 54 | NIO | 1 | 0.0% | new | 50 |
| 55 | Powerland | 1 | 0.0% | n/a | – |
Denmark January 2026 – models:
| Pos | Model | Jan-26 | % | /25 | Dec |
| 1 | Toyota bZ4X | 1,348 | 10.5% | + 95.6% | 27 |
| 2 | Skoda Elroq | 804 | 6.3% | + 1961.5% | 4 |
| 3 | Tesla Model Y | 454 | 3.5% | + 63.3% | 1 |
| 4 | Audi Q4 e-Tron | 444 | 3.5% | + 131.3% | 2 |
| 5 | Toyota Urban Cruiser | 431 | 3.4% | new | – |
| 6 | VW ID.4 | 381 | 3.0% | – 27.3% | 3 |
| 7 | Skoda Enyaq | 312 | 2.4% | – 7.7% | 9 |
| 8 | Cupra Born | 265 | 2.1% | + 46.4% | 16 |
| 9 | Renault R5 | 261 | 2.0% | + 944.0% | 23 |
| 10 | BMW ix1 | 246 | 1.9% | + 48.2% | 19 |
| 11 | VW ID.Buzz | 238 | 1.9% | + 0.4% | 5 |
| 12 | VW ID.3 | 229 | 1.8% | – 36.9% | 8 |
| 13 | Citroen C3 | 226 | 1.8% | + 606.3% | 75 |
| 14 | BMW X1 | 209 | 1.6% | + 1507.7% | 22 |
| 15 | Citroen C3 Aircross | 207 | 1.6% | new | 31 |
| 16 | Xpeng G6 | 206 | 1.6% | + 49.3% | 6 |
| 17 | Renault R4 | 193 | 1.5% | new | 50 |
| 18 | VW ID.7 | 190 | 1.5% | + 31.9% | 11 |
| 19 | Volvo EX40 | 189 | 1.5% | + 81.7% | 18 |
| 20 | Mazda6e | 175 | 1.4% | new | 25 |
| 21 | Toyota Yaris Cross | 171 | 1.3% | – 2.8% | 12 |
| 22 | Renault Scenic | 160 | 1.2% | + 8.1% | 7 |
| 23 | Mercedes CLA | 156 | 1.2% | + 2500.0% | 10 |
| 24 | Ford Explorer | 153 | 1.2% | + 47.1% | 43 |
| 25 | Peugeot 208 | 150 | 1.2% | + 2400.0% | 20 |
| 26 | Renault Austral | 150 | 1.2% | + 226.1% | – |
| 27 | Mercedes EQA | 143 | 1.1% | + 6.7% | 24 |
| 28 | Mercedes EQB | 140 | 1.1% | + 47.4% | 14 |
| 29 | Zeekr 7X | 137 | 1.1% | new | 38 |
| 30 | Suzuki Vitara | 136 | 1.1% | + 51.1% | 40 |
| 31 | Peugeot 2008 | 119 | 0.9% | + 77.6% | 44 |
| 32 | Leapmotor B10 | 118 | 0.9% | new | 76 |
| 33 | Citroen C5 Aircross | 103 | 0.8% | ####### | 97 |
| 34 | Kia EV3 | 102 | 0.8% | – 44.9% | 54 |
| 35 | Suzuki Swift | 102 | 0.8% | – 32.0% | 72 |
| 36 | Nissan Qashqai | 101 | 0.8% | – 34.8% | 55 |
| 37 | Peugeot 3008 | 99 | 0.8% | – 37.3% | 32 |
| 38 | MG 4 | 94 | 0.7% | + 248.1% | 28 |
| 39 | Audi A6 e-tron | 93 | 0.7% | new | 13 |
| 40 | Peugeot 5008 | 93 | 0.7% | – 30.6% | 56 |
| 41 | MG ZS | 88 | 0.7% | + 214.3% | – |
| 42 | Renault Megane E-Tech | 84 | 0.7% | + 64.7% | 68 |
| 43 | Toyota Aygo X | 82 | 0.6% | – 55.7% | 65 |
| 44 | Hyundai Kona | 81 | 0.6% | – 49.4% | 37 |
| 45 | Cupra Terramar | 79 | 0.6% | – 3.7% | 131 |
| 46 | BMW i4 | 78 | 0.6% | + 39.3% | 26 |
| 47 | MG S5 | 78 | 0.6% | new | 62 |
| 48 | Skoda Kodiaq | 77 | 0.6% | + 492.3% | 94 |
| 49 | Polestar 4 | 76 | 0.6% | + 81.0% | 30 |
| 50 | BMW i5 | 75 | 0.6% | + 41.5% | 35 |
| 51 | Hyundai Ioniq 5 | 74 | 0.6% | – 55.2% | 49 |
| 52 | BMW 3 Series | 70 | 0.5% | + 37.3% | 34 |
| 53 | Ford Capri | 70 | 0.5% | + 20.7% | – |
| 54 | VW ID.5 | 69 | 0.5% | – 6.8% | 39 |
| 55 | Ford Puma | 63 | 0.5% | + 6200.0% | – |
| 56 | Nissan Micra | 63 | 0.5% | new | 110 |
| 57 | Volvo EX30 | 63 | 0.5% | + 200.0% | 51 |
| 58 | Toyota Yaris | 61 | 0.5% | + 27.1% | 92 |
| 59 | Kia EV9 | 59 | 0.5% | + 436.4% | 116 |
| 60 | Kia EV4 | 54 | 0.4% | new | 179 |
| 61 | Ford Kuga | 53 | 0.4% | + 178.9% | 80 |
| 62 | Hyundai Inster | 53 | 0.4% | + 152.4% | 42 |
| 63 | Cupra Formentor | 49 | 0.4% | – 24.6% | 21 |
| 64 | BMW 5 Series | 48 | 0.4% | + 700.0% | 84 |
| 65 | Audi A3 | 45 | 0.4% | + 200.0% | 45 |
| 66 | Cupra Tavascan | 44 | 0.3% | – 85.4% | 17 |
| 67 | Kia PV5 | 44 | 0.3% | new | 71 |
| 68 | BMW 1 Series | 43 | 0.3% | + 126.3% | 107 |
| 69 | Xpeng G9 | 43 | 0.3% | + 13.2% | 46 |
| 70 | Kia EV6 | 41 | 0.3% | – 52.3% | 105 |
| 71 | Nissan Ariya | 40 | 0.3% | – 76.0% | 59 |
| 72 | Audi Q2 | 38 | 0.3% | – 68.1% | 67 |
| 73 | Opel Grandland X | 37 | 0.3% | – 14.0% | 61 |
| 74 | Seat Ibiza | 35 | 0.3% | – 22.2% | 136 |
| 75 | Mercedes EQE | 33 | 0.3% | – 68.3% | 64 |
| 76 | Lexus RZ | 32 | 0.2% | + 3100.0% | 132 |
| 77 | Mercedes GLC | 32 | 0.2% | + 39.1% | 33 |
| 78 | Opel Frontera | 32 | 0.2% | new | 73 |
| 79 | Navor E5 | 30 | 0.2% | + 150.0% | 36 |
| 80 | Ford Transit/Tourneo Custom | 29 | 0.2% | – 67.0% | 78 |
| 81 | Mini Aceman | 29 | 0.2% | + 70.6% | 87 |
| 82 | Volvo EX90 | 29 | 0.2% | + 123.1% | 82 |
| 83 | VW T-Roc | 29 | 0.2% | – 88.3% | 47 |
| 84 | Mini (incl. Cabriolet) | 28 | 0.2% | n/a | 135 |
| 85 | Mazda CX-30 | 26 | 0.2% | + 136.4% | 90 |
| 86 | Renault Symbioz | 26 | 0.2% | new | 53 |
| 87 | Honda e:Ny1 | 25 | 0.2% | + 92.3% | 148 |
| 88 | BMW ix2 | 24 | 0.2% | – 29.4% | 81 |
| 89 | Mercedes GLB | 24 | 0.2% | – 33.3% | 91 |
| 90 | BMW iX | 23 | 0.2% | + 360.0% | 57 |
| 91 | Mercedes GLA | 23 | 0.2% | – 17.9% | 60 |
| 92 | Ford Transit | 22 | 0.2% | + 2100.0% | 70 |
| 93 | Mercedes Vito Tourer | 22 | 0.2% | + 1000.0% | 200 |
| 94 | Volvo EC40 | 22 | 0.2% | + 4.8% | 127 |
| 95 | Skoda Karoq | 20 | 0.2% | + 0.0% | – |
| 96 | BYD Dolphin Surf | 19 | 0.1% | new | 66 |
| 97 | BYD Sealion 7 | 19 | 0.1% | new | 77 |
| 98 | Polestar 2 | 19 | 0.1% | – 78.2% | 74 |
| 99 | Mercedes C Class | 18 | 0.1% | – 14.3% | 96 |
| 100 | Audi Q3 | 17 | 0.1% | n/a | 108 |
| 101 | Cupra Leon | 17 | 0.1% | – 57.5% | 93 |
| 102 | MG S6 EV | 17 | 0.1% | new | 185 |
| 103 | Mini Countryman | 16 | 0.1% | – 5.9% | 151 |
| 104 | Nissan Juke | 15 | 0.1% | – 80.0% | – |
| 105 | BYD Seal U | 14 | 0.1% | – 17.6% | 69 |
| 106 | Volvo ES90 | 14 | 0.1% | new | 190 |
| 107 | BYD Atto 2 | 13 | 0.1% | new | 117 |
| 108 | BYD Seal | 13 | 0.1% | + 8.3% | 114 |
| 109 | KGM Torres EVX | 13 | 0.1% | + 550.0% | 168 |
| 110 | MG HS | 13 | 0.1% | + 62.5% | 83 |
| 111 | Mercedes EQE SUV | 12 | 0.1% | – 20.0% | 41 |
| 112 | Renault Clio | 12 | 0.1% | – 92.9% | 111 |
| 113 | Skoda Kamiq | 12 | 0.1% | – 52.0% | – |
| 114 | Subaru Solterra | 12 | 0.1% | – 7.7% | – |
| 115 | Zeekr X | 12 | 0.1% | new | 137 |
| 116 | Audi A5 | 11 | 0.1% | – 88.7% | 133 |
| 117 | Jaecoo J5 | 11 | 0.1% | new | – |
| 118 | Citroen Berlingo | 10 | 0.1% | + 900.0% | 163 |
| 119 | Hyundai Ioniq 9 | 10 | 0.1% | new | 102 |
| 120 | Porsche Macan | 10 | 0.1% | – 80.4% | 95 |
| 121 | Renault Master | 10 | 0.1% | n/a | 143 |
| 122 | Skyworth K | 10 | 0.1% | new | – |
| 123 | Fiat Grande Panda | 9 | 0.1% | new | 109 |
| 124 | Mercedes A Class | 9 | 0.1% | – 75.7% | 103 |
| 125 | Toyota Corolla Cross | 9 | 0.1% | – 82.7% | 126 |
| 126 | VW Passat | 9 | 0.1% | – 40.0% | 100 |
| 127 | BYD Tang | 8 | 0.1% | + 300.0% | 101 |
| 128 | Honda CR-V | 8 | 0.1% | + 300.0% | 155 |
| 129 | Mercedes E Class | 8 | 0.1% | + 0.0% | 99 |
| 130 | Omoda 5 | 8 | 0.1% | new | 106 |
| 131 | Skoda Scala | 8 | 0.1% | – 42.9% | – |
| 132 | Suzuki SX4 | 8 | 0.1% | – 60.0% | 144 |
| 133 | Exlantix ET | 7 | 0.1% | new | 165 |
| 134 | Hyundai Ioniq 6 | 7 | 0.1% | – 80.0% | 115 |
| 135 | Mercedes Sprinter | 7 | 0.1% | – 74.1% | 85 |
| 136 | Toyota Proace City Verso | 7 | 0.1% | new | – |
| 137 | Zeekr 001 | 7 | 0.1% | new | 149 |
| 138 | Audi Q5 | 6 | 0.0% | n/a | 58 |
| 139 | Hongqi E-HS7 | 6 | 0.0% | new | – |
| 140 | Skoda Superb | 6 | 0.0% | + 50.0% | 104 |
| 141 | VW Polo | 6 | 0.0% | – 90.9% | 113 |
| 142 | BMW X3 | 5 | 0.0% | + 66.7% | 161 |
| 143 | Exlantix ES | 4 | 0.0% | new | – |
| 144 | Lynk & Co 02 | 4 | 0.0% | new | 181 |
| 145 | Mercedes GLE | 4 | 0.0% | n/a | 122 |
| 146 | VW Tiguan | 4 | 0.0% | – 55.6% | 121 |
| 147 | BMW i7 | 3 | 0.0% | – 66.7% | 154 |
| 148 | Ford Mustang Mach-E | 3 | 0.0% | – 50.0% | 147 |
| 149 | Hisun HS5DUTV-2 | 3 | 0.0% | n/a | – |
| 150 | Honda HR-V | 3 | 0.0% | n/a | 167 |
| 151 | Honda Jazz | 3 | 0.0% | – 75.0% | – |
| 152 | Hyundai Bayon | 3 | 0.0% | + 0.0% | 141 |
| 153 | Maserati Grecale | 3 | 0.0% | + 200.0% | 197 |
| 154 | Mazda2 | 3 | 0.0% | – 91.9% | 150 |
| 155 | Mazda3 | 3 | 0.0% | – 57.1% | 182 |
| 156 | Mercedes EQV | 3 | 0.0% | – 25.0% | 142 |
| 157 | Mercedes Vito | 3 | 0.0% | n/a | 183 |
| 158 | Skoda Octavia | 3 | 0.0% | – 96.3% | 112 |
| 159 | Today Sunshine | 3 | 0.0% | n/a | 213 |
| 160 | Audi A6 | 2 | 0.0% | – 90.9% | 120 |
| 161 | Audi Q6 e-tron | 2 | 0.0% | – 98.2% | 29 |
| 162 | BYD Atto 3 | 2 | 0.0% | n/a | 129 |
| 163 | Ford Focus | 2 | 0.0% | + 0.0% | 48 |
| 164 | Honda Civic | 2 | 0.0% | + 0.0% | 166 |
| 165 | Kia EV5 | 2 | 0.0% | new | – |
| 166 | Lexus LBX | 2 | 0.0% | – 91.7% | – |
| 167 | Maxus E-deliver 9 | 2 | 0.0% | new | 198 |
| 168 | Maxus Euniq6 | 2 | 0.0% | new | – |
| 169 | Mazda CX-80 | 2 | 0.0% | – 66.7% | 157 |
| 170 | Mercedes EQS | 2 | 0.0% | n/a | – |
| 171 | Mercedes G Class | 2 | 0.0% | + 0.0% | 139 |
| 172 | Mercedes V Class | 2 | 0.0% | – 75.0% | 171 |
| 173 | MG 3 | 2 | 0.0% | – 93.9% | – |
| 174 | MG Cyberster | 2 | 0.0% | + 0.0% | 184 |
| 175 | Micro Microlino | 2 | 0.0% | new | – |
| 176 | Porsche Taycan | 2 | 0.0% | – 33.3% | 208 |
| 177 | Renault Trafic | 2 | 0.0% | – 33.3% | 152 |
| 178 | Seat Arona | 2 | 0.0% | – 95.7% | 173 |
| 179 | Subaru Outback | 2 | 0.0% | + 100.0% | 212 |
| 180 | Tesla Model 3 | 2 | 0.0% | – 98.8% | 15 |
| 181 | Toyota Corolla | 2 | 0.0% | – 93.1% | – |
| 182 | VW T-Cross | 2 | 0.0% | – 98.7% | 160 |
| 183 | VW Touran | 2 | 0.0% | – 97.7% | 98 |
| 184 | Bentley Bentayga | 1 | 0.0% | n/a | – |
| 185 | Bentley Flying Spur | 1 | 0.0% | n/a | – |
| 186 | BMW 4 Series | 1 | 0.0% | – 83.3% | 52 |
| 187 | BMW X5 | 1 | 0.0% | – 66.7% | 162 |
| 188 | BYD Dolphin | 1 | 0.0% | – 95.2% | 130 |
| 189 | Eagle Golf Car | 1 | 0.0% | n/a | 164 |
| 190 | Evolution Classic 4 | 1 | 0.0% | new | – |
| 191 | Ferrari Purosangue | 1 | 0.0% | new | – |
| 192 | Honda ZR-V | 1 | 0.0% | new | 194 |
| 193 | Hongqi EH7 | 1 | 0.0% | new | 118 |
| 194 | JAC E30X | 1 | 0.0% | new | – |
| 195 | MAN TGE | 1 | 0.0% | – 88.9% | – |
| 196 | Maxus Euniq5 | 1 | 0.0% | + 0.0% | – |
| 197 | Mazda MX-30 | 1 | 0.0% | – 87.5% | 134 |
| 198 | Mercedes EQS SUV | 1 | 0.0% | n/a | – |
| 199 | Mercedes S Class | 1 | 0.0% | n/a | – |
| 200 | Nilsson Hearse | 1 | 0.0% | n/a | 201 |
| 201 | Nio Firefly | 1 | 0.0% | new | 202 |
| 202 | Nissan X-Trail | 1 | 0.0% | – 97.1% | – |
| 203 | Opel Zafira | 1 | 0.0% | – 90.0% | 204 |
| 204 | Peugeot 308 | 1 | 0.0% | – 75.0% | 205 |
| 205 | Porsche 718 | 1 | 0.0% | n/a | – |
| 206 | Porsche Cayenne | 1 | 0.0% | n/a | 207 |
| 207 | Powerland Tachyon | 1 | 0.0% | n/a | – |
| 208 | Range Rover Sport | 1 | 0.0% | n/a | 128 |
| 209 | Seat Leon | 1 | 0.0% | n/a | 211 |
| 210 | Skoda Fabia | 1 | 0.0% | – 92.9% | – |
| 211 | Subaru Forester | 1 | 0.0% | – 85.7% | 153 |
| 212 | Tesla Model S | 1 | 0.0% | n/a | 188 |
| 213 | Tesla Model X | 1 | 0.0% | – 50.0% | – |
| 214 | Toyota Proace City | 1 | 0.0% | new | 214 |
| 215 | Volvo V90 | 1 | 0.0% | + 0.0% | – |
| 216 | VW Caddy | 1 | 0.0% | – 75.0% | 216 |
| 217 | VW Caravelle | 1 | 0.0% | – 66.7% | – |
| 218 | VW Crafter | 1 | 0.0% | – 75.0% | 146 |
| 219 | VW Golf | 1 | 0.0% | – 80.0% | 159 |
Source: Mobility Denmark
